TRANSDEV · Launched previously by Autolib’ in Paris (France), Auto Bleue is a fleet of 210 fully...

More energy-efficient mobility solutions

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MERIDIAN, the new regional express rail network in Bavaria

8SPRING

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20TRANSPORT NETWORKS IN THE SOCIAL NETWORK ERA

AT THE HEART OF MOBILITY

TRANSDEV

- Contents Contents -

Content Manager: Dominique Wood - Editorial Manager: Cécile Duval. Editor-in-chief: Isabelle Debergue. Our thanks to all the members of the editorial committee and contributors. Photo credits: Altrac Light Rail, Eric Bienvenu, Franck Dunouau, © EIFFAGE/POMA/Grenoble-Alpes Métropole/ Pierre Gautier architecture et associée/Dassault Systèmes, Bayerische Eisenbahngesellschaft (BEG) , Maureen Favre, Joana Feiteira, Fondation Transdev, Olivier Guerrin, Régis Guichenduq, Syrian Gropius, Alex Hofford, Tony Kinlan, Grégoire Maisonneuve/Fondation Transdev, Patrick Messina, Pierre Paillard, Jose Luis Pelaez Inc, Romain Philippon, Ajay Salvi, Siemens AG, John Spaulding, La Company/Stéphane Têtu, Transdev, Veolia Transportation, Vladgrin. Design-Layout-Text: Olivier Bellefond, José Lozano/Agent 002.This document is printed on FSC-certified paper made from 100% recycled pulp by an Imprim’Vert-labeled professional. Design-production-editing:

AT THE HEART OF MOBILITY

2 Editorial GOING FURTHER WITH OUR CUSTOMERS’ TRUST

4 What’s new? MORE ENERGY-EFFICIENT MOBILITY SOLUTIONS

6 Success stories 8 Report

MERIDIAN, THE NEW REGIONAL EXPRESS RAIL NETWORK IN BAVARIA

GREATER VANNES DRIVES ITS NETWORK FORWARD

14 By your side TRANSDEV FOUNDATION CREATES A LINK TO COMBAT SOCIAL EXCLUSION

16 Solutions that work AIRPORT SERVICES

RETHINKING THE CITY WITH LIGHT RAIL

20 Sign of the times TRANSPORT NETWORKS IN THE SOCIAL NETWORK ERA

22 It’s tomorrow THE IDEAL CITY FOR 2030?

24 They are Transdev

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TRANSDEV live

Where are local authorities’ expectations heading?J.-M. J. An Ipsos1 study for Transdev has revealed that local transit authorities’ approaches to mobility management are undergoing substantial change in France and in those countries where we operate. Everywhere, communities and transit authorities are subject to new budget and economic constraints. They have to manage under increased financial pressure, which is compounded by lower purchasing power in France. At an operational level, the sector is pursuing its transformation with the ramp-up of transport on demand and the defining role of passenger accessibility through digital interfaces, making it increasingly possible for riders to take ownership of their travel.

What does this mean for an operator like Transdev?J.-M. J. Obviously to deliver impeccable service quality but also to find levers to boost ridership. We also have to be smart and innovative in our responses to the issues around the new frontiers in mass transit and shared transportation. In other words, as the coordinators of 13 modes of transportation, we must incorporate intermodal management to shorten distances by combining in a single journey several modes in the smartest, fastest and most efficient way possible.

To what new passenger habits are you responding? J.-M. J. Today, passengers no longer look to taking the bus, train or a taxi but rather a set of services that will get them where they need to be on time. In response to this, our job is to orchestrate all these solutions on a case-by-case basis so that the passenger moves from one mode to another in the simplest and most transparent way possible; in short, seamlessly. This presupposes that we organize transportation to suit all situations by combining transport on demand with mass transit, all the while interlinking passenger information in a highly flexible manner that runs perfectly smoothly. Take the example of chauffeured vehicles that are now part of the mass transit system. We are

developing an increasing number of BtoB and BtoC services based on new smartphone apps which simplify the organization of travel and improve management of the various fleets.

How are environmental issues factored into Transdev’s strategy?J.-M. J. Developing a sustainable territory and encouraging green growth are an increasing focus for more and more local authorities in France as they seek to incorporate the challenges raised by the energy transition law, and everywhere else because of global climate and environmental issues. We help them limit the impact of transportation in their region. Transdev’s main advantage in this field is its ability to develop shared transportation solutions which, by definition, have less impact than individual solutions. Transdev is also trialing several innovative projects and is already operating others. For example, our world first with the launch in Nice (France) of Watt, an electric bus with unlimited autonomy that operates using an ultra-rapid charging system called “quick charge,” that is particularly efficient in environmental terms. In Finland, we have signed a partnership agreement with the Helsinki Institute of Technical Research to test four models of electric buses under normal service conditions. In Sweden, under the “Smart Driving Bus” program, we have been training our drivers in eco-driving since 2012 in order to reduce vehicle consumption. Finally, we have several networks that use electric or hybrid buses that are contributing to sustainable urban mobility.

What are your priorities for working with local authorities in 2015? J.-M. J. Our main focus is still to contain costs, as that is where we are watched most closely. We concentrate on improving our competitiveness wherever possible, convinced that the added value of a delegated public service lies in its operational performance. We are becoming a source of security for local authorities given their budgetary constraints, as we deliver integrated systems with the same level of service but at a lesser cost. This reliability is crucial in building the relationship of trust that binds us to local authorities. Our clients know that Transdev strives to do what it says and to meet its commitments, and the results are there to prove it. We also want to remain agile and inventive, to seize all opportunities for exploring new areas of business, given our desire to remain at the front of an industry that is on the move. This is, for example, the case in France with the opening up of regional coach services, and then the eventual changes to the rail sector for which we need to prepare in advance. We believe in an innovative approach to thinking up ideas for the future in a field that remains wide open between mass transit and personal transportation. We are already testing Optimod’Lyon, a multimodal comparator that combines all transportation modes in real time. Today, we are convinced that the question is no longer one of competition between different transportation modes but rather of inventing new ways of simplifying passengers’ travel.-1 Ipsos survey for Transdev on a sample of 94 transit authorities, both Transdev cus-tomers and non-customers, from November 24 to December 19, 2014.

JEAN-MARC JANAILLAC, CHAIRMAN AND CHIEF EXECUTIVE OFFICER, TRANSDEV

- EditorialEditorial -

The issue is no longer one of competition between mass transit and private cars but rather of getting them to work together innovatively for the benefit of passengers.

Transportation is a rapidly changing sector and its transformation from mode and trip management to mobility management is underway.

Jean-Marc Janaillac, Chairman and CEO, explains how Transdev is committed to being a key player in this change.

94% believe it is important to rethink mobility by pooling transportation modes

81% consider it is important to become exemplary in the area of energy transition

78% consider delegated management as the best suited to their transportation policy

Mobility issues for local authorities1

2 I TRANSDEV live No. 1 - Spring 2015 TRANSDEV live I 3

GOING FURTHER WITH OUR CUSTOMERS’ TRUST

NICE Watt, a world-first quick-charge bus

In October 2014, testing of the world-first quick-charge electric bus began between the two terminals at Nice Airport (France). Its unique feature is the ultra-fast charging system called WATT (Wireless Alternative Trolley Technology). It uses a quick-charge system that transfers the energy from terminals housed in a totem pole at each stop to recharge the bus during the time it takes for passengers to disembark and board. At each stop (around 20 seconds), an automat-ed arm on the bus roof automatically connects to a battery power charger in a totem incorpo-rated into the urban furniture. Once the oper-ation is complete, the bus has an autonomy of around 800 meters enabling it to reach the next stop. This efficient system overcomes the lim-itations imposed by electric vehicle batteries while at the same time minimizing the urban infrastructure required for power delivery.

As they become gradually more proactive on the envi-ronmental front in order to protect the quality of life and to limit transportation’s impact on health, local authorities are increasingly demanding alternatives to

all-diesel solutions. Transdev has been guiding its customers for some ten years towards more sustainable solutions. “On the basis of our tried-and-tested experience with innovative technology and alternative fuels, we are helping local authorities find the most appropriate solution depending on their operation, maintenance and funding needs,” explains Nicolas Samsoen, Chief Strategy Officer, Transdev. This is also the strong point of a large group which has a broader vision of the various potential solutions.

A lead on future projects At Transdev, several approaches are being considered concur-rently: ICV fleet renewals, reducing consumption and emissions by using hybrid vehicles and rolling out all-electric options. Today, many solutions are already being implemented by the networks Transdev operates, including hybrid technology introduced back in 2009. “Without being revolutionary, hybrid vehicles initially

reduce localized pollution (NOx*, CO2**) without requiring any

major operational adaptations,” points out Marc Vanhoutte, Bus Fleet Director for Transdev. Tried-and-tested technology exists for all-electric solutions that work well, such as electric minibus-es for city centers that carry onboard the energy required for the day’s service before being plugged in for five to eight hours to recharge. For standard buses, electric power is an emerging solu-tion with various options. Transdev is a pioneer in the “quick-charge” technology used in Nice (France). An alternative to elec-tric power, buses running on compressed natural gas have sever-al advantages: they are quieter than diesels and they emit gases that are easier to treat, even if since the application of the Euro VI standard diesel buses have significantly cut their polluting gas emissions. As for electric cars, “they have been used by Transdev since 2006 in La Rochelle (France) and since April 2011 in Nice (France), and they tie in perfectly with the new approaches to multiple and sustainable mobility.”

* Nitrogen oxides. ** Carbon dioxide.

MORE ENERGY-EFFICIENT MOBILITY SOLUTIONS

Local authorities are tightening their sustainability targets: reduce their environmental impact and promote more energy-efficient

solutions. In the vanguard of innovative technology, Transdev is assisting them in their choices and operation

of less polluting transportation systems.

“We have a global approach to the various solutions and

we know how to make the most of the available technology, as we have tested the most

promising types.” NICOLAS SAMSOEN,

CHIEF STRATEGY OFFICER, TRANSDEV

NICE Auto Bleue’s unparalleled flexibility in Nice

Launched previously by Autolib’ in Paris (France), Auto Bleue is a fleet of 210 fully electric vehicles, available at 66 stations in nine municipalities across the Greater Nice-Côte d’Azur urban area. The unique feature of this car-sharing service is its flexi-bility as it can use any electric car available on the market: Peugeot iOn, Renault Zoé, vans or “mia electric.” Unprece-dented in the car-sharing segment, Auto Bleue provides driv-ers with considerable flexibility as they can use the car in a loop (collection and return to the same place) or from A to B (col-lection and return to a different place). Another differentiating factor that is useful in the event of a saturated bay, Auto Bleue allows vehicles to be returned outside the designated bays under certain conditions. A huge success with its customers, Auto Bleue has encouraged 60% of its users to abandon their own car and 15% to increase their use of mass transit.

BAYONNE Electric minibus in Bayonne protects the fortified city

The city of Bayonne (France) wanted to reduce congestion and protect its city center. The authorities have achieved these aims and eased traffic in the historic city center by introducing electric shuttle buses. Shuttle ridership has almost doubled since the buses were launched in 2003. Today, five of these free buses vehicles transport 2,000 riders on average each day, at a frequency of around six minutes. By keeping 700 to 1,000 vehicles out of the center each day, the system is saving around 200 metric tons of CO

2 emissions. In technical terms, Transdev is

the first operator to use the “full-battery” system on 15 to 25-seat shuttles for short distances. The vehicles have an autonomy of 120 km to a maximum of 150 km.

STANFORD Stanford electric shuttle, an alternative bus in California

In the heart of Silicon Valley, Stanford University provides a free shuttle service between the campus and the closest stations in downtown Palo Alto. In 2014, the university switched its fleet of 52 diesel and 5 hybrid buses to 13 fully electric BYD-brand buses pending delivery of 10 others in 2015. Powered by clean iron-phosphate batteries, these BYD buses boast maximum energy efficiency and electro-dynamic braking systems for energy recovery during deceleration and braking. By replacing 15 high energy-consuming and costly-to-maintain buses with smaller, more economical, quieter and cleaner buses, the University has made its fleet sustainable.

- What’s new?What’s new? -


- Success storiesSuccess stories -

A major new rail contract for VTMI

In Januar y, 2015, the South Florida Regional Transportation Authority (SFRTA) signed a contract with VTMI, a Transdev group company, to maintain and inspect the track, signals and bridges for its Tri-Rail operation. The contract concerns 115 km of rail track serv-ing the 5th largest metropolitan area in the United States, and is worth $161 million over seven years. An option to extend the contract for several years is included, as is the possibil-ity of providing other services on demand for upgrade work on the rail infrastructure. Trans-dev is managing this contract with a team of about one hundred people assigned to the first wave of works that started in April. Trans-dev is the largest private, multi-modal, mass transit operator in North America.

MIAMI

600,000 riders a day: a challenge for Metro One

With a population of more than 18 million, Mumbai is India’s largest metropolis and the world’s 5th most populated city. Since June 2014, the population has been able to use the metro thanks to Metro One, the first metro line built in this mega-city at a cost of €540 million. The RATP Dev Transdev Asia joint venture is responsible for its operation and maintenance. This 12-km line, to be followed by at least three future high-capacity lines, connects the east and west suburbs and has 12 stations. With a train every three minutes 20 seconds in peak hour, Metro One connects the two terminus stations in just 21 minutes, saving riders from 90 minutes to up to three hours for some. The 600 employees have all been trained in service quality and customer relations.

MUMBAI

Light rail for a more accessible city

In December 2014, the Altrac Light Rail* consortium, which includes Transdev, won the contract for the new CBD and South East light rail that will serve the city’s business dis-trict. Construction is scheduled for 2015 to 2019. This line will transport 9,000 passengers an hour in each direction in 66-meter long coupled units thereby doubling the number of riders. Another strong point for this system: ground power supply over a one-kilometer section will allow 23 coupled units an hour to run at peak times. Transdev retains operation of the existing 13-km Inner West Light Rail line that provides 24/7 service. The benefits for Sydneysiders are many: less traffic congestion and pollution, fewer accidents and improved intermodal operation.

* Transdev Sydney, Alstom Transport Australia, Acciona Infrastructure Australia and Capella Capital.

SYDNEY

CDGVAL and LISA: two strategic advantagesIn December 2014, Transdev won the contract for the automated transportation systems at Paris-Charles de Gaulle Airport (France). CDGVAL stops at five stations connecting all the terminals, remote parking stations and the RER and TGV stations. Airside, LISA connects Terminal 2E to Satellites S3 and S4. This 10-year contract is worth €100 million in sales. This victory is evidence of the com-pany’s ability to mobilize all its departments together. The operation of automated lines in the Paris region is a strategic advantage, espe-cially given the outlook for development of Greater Paris.

PARIS CDG


- Report

E ach day, 30,000 to 50,000 passengers use the regional express network, MERIDIAN, the Bavarian rail network’s new name introduced on December 15, 2013. The Bayer-ische Eisenbahngesellschaft (BEG), that organizes region-

al rail transport in Bavaria, has awarded the contract for transport services to MERIDIAN after a Europe-wide public tender process. Main requirements of BEG were timetables, new vehicles and qual-ities regarding punctuality, minimum seat capacities, number of conductors, convenience, cleanliness, service and passenger in-formation. The network – operated by Bayerische Oberlandbahn (BOB), Transdev’s rail subsidiary in Bavaria – has three lines: east from Munich to Salzburg in Austria via Rosenheim; south between Munich and Kufstein also via Rosenheim; and a shorter line west between Munich and Rosenheim via Holzkirchen. Since the net-work name change, superb latest-generation FLIRT electric mul-tiple units (EMU) manufactured by the German company Stadler Pankow have been put into service. Ensuring a high level of com-fort, they replace the former trains operated by Deutsche Bahn (German national railways). The fleet includes 35 trains with a ca-pacity of between 250 and 330 seats. It is also possible to couple up to three EMUs together.

MERIDIAN THE NEW REGIONAL EXPRESS

RAIL NETWORK IN BAVARIAOperated by Transdev, MERIDIAN was launched in December 2013

in southern Bavaria, on behalf of the Bayerische Eisenbahngesellschaft with a fleet of latest-generation trains, new services and

attentive personnel.

“The operational concept, that BEG and we have developed across the MERIDIAN network provides passengers with a high level of comfort.”DIRK BARTELS, DIRECTOR OF OPERATIONS, TRANSDEV GERMANY

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High level of comfort Thanks to the use of the most recent technology and their specific design, FLIRT trains are very quiet despite their peak speed of 160 km/h. These trains also provide very easy and rapid passenger boarding even for people with disabilities, parents pushing a stroller or passengers carrying luggage. The big multi-functional compartment can be equipped to the rail operator’s specifications. The interior decoration of FLIRT trains is notable for its elegance and the simplicity of its lines and colors: white walls, flat information screens beside all doors, chrome-plated metal furniture hardware, thick glass compartment separators, grey an-thracite seat covers and tables in dark-colored timber. The seats in first class are upholstered in leather of course. “It’s simple, you feel as though you are in first class everywhere onboard,” says Dirk Bartels, Director of Operations for Transdev Germany.

A third more trainsIn terms of services, the new MERIDIAN network also seeks to deliver optimum operations and in particular it has achieved 91% overall punctuality in 2014. “This is a respectable figure for a very busy network that also provides transfers with national and inter-national services,” says Dick Bartels. The new network also runs one third more trains on its main route between Munich and Salz-burg on the Austrian border and an hourly direct train without any changes on certain routes as well as additional trains to provide extra capacity in peak hours. Finally, special attention is paid to customer service by recruiting new driver and customer service teams. Customer service agents are now a common sight on plat-forms and onboard Meridian trains ready to provide passengers with the thousand and one pieces of information they need.

• • •

MERIDIAN IS:

35 NEW FLIRT TRAINS

261 KM OF TRACK

40 STATIONS

220 EMPLOYEES

Operated since 2005 by Transdev1, Kicéo, the Greater Vannes urban transit system, is a modern multi-service network designed to meet the needs of a growing population. The greater city’s population has risen

from 125,000 in the early 2000s to more than 140,000 today, a 12% increase in 15 years. “To support the region’s rapid population growth, Trandev’s teams have worked hand-in-hand with the city from the outset to lift the network’s standards and to realign the urban, outer-urban and school routes,” says Éric Le Roux, Director of Kicéo.

En 2008, three years after Transdev took over, a new qualitative leap was achieved when the routes were simplified and, to make the structure of the new urban network easier to understand, the ten routes were divided into three categories: two central routes with a 10-minute frequency, four main routes with a 20-minute frequency and four outer-urban routes with an hourly frequency. “These were also extended with a night service provided three nights a week called ‘Afterbus,’ which did not exist before,” explains Jean-Yves Le Naour, Manager of Operations for Kicéo. The result was a 15% increase in the available transportation capacity.

GREATER VANNES DRIVES ITS NETWORK

FORWARDThanks to an ambitious upgrade over the past ten years by Greater

Vannes in the Morbihan department (France), Kicéo, the city’s urban transportation network, has become a key factor in the region’s development and one of the best performing networks in France.

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Report - - Report

1 Veolia Transport at the time

JOHANN NIGGL, EXECUTIVE DIRECTOR OF BEG, THE AUTHORITY TASKED WITH PLANNING, FINANCING AND SUPERVISING REGIONAL RAIL TRANSPORT IN BAVARIA

The Bayerische

Eisenbahngesellschaft (BEG) is a company owned by the State of Bavaria and was founded in 1995, when the responsibility for regional rail transport was transferred from the federal government to the states. Compared to the early 1990s when passenger numbers were falling and line closures in the region were not uncommon, there has been a remarkable turnaround: Since 1996 offered services in Bavaria have increased by 50%, passenger numbers have increased by 74%. We have implemented an integrated regular timetable called `Bayern-Takt’ with optimal connections so that almost everywhere in Bavaria, even in rural areas, trains now depart nearly every hour from morning to night, even on weekends. Both, competition that we implemented between railway companies, and our requirements in public tenders were the main drivers in improving the overall quality of the services and revitalizing the market. 370 new vehicles, more comfort, more service, modern passenger information marking regional rail transport nowadays. Instead of a services operated by the state railway company – which had led to higher prices and lower service quality – we now have a passenger friendly system that is operated by several companies.”

The rail service offering in Bavaria has increased by 50%

TRANSDEV live I 1110 I TRANSDEV live No. 1 - Spring 2015

Maximum efficiencyAnd that’s not all. Again in 2008, a transport on demand (TOD) service called Créabus was introduced to meet the needs of the rural areas (a first in the region). Reservations can be made by telephoning a call center. The MOBI-BUS transport on demand service for people with reduced mobility, created in 2002, was made more efficient by pooling it with the Créabus vehicles. In 2009, a bicycle sharing service, Velocea, was also introduced with 25 docking stations for 174 bicycles.Three years later, in 2012, the transportation services were again extended. This time by 20%: peak hour services were increased, school-term services were extended to include the mid-term breaks, the travel time and turnaround frequency on the main routes were optimized and two new routes introduced. “A hub was even created in the heart of Vannes,” recalls Marie-Noëlle Guill-erme, who has been a driver on the Greater Vannes network for 25 years.

Bus rapid transitThat year, Créabus, the transport on demand service, was also ex-panded to include an additional one hundred pick-up points across the greater region’s 24 municipalities in order to be within the reach of at least half the population in each municipality. “It really boost-ed mobility for the people living in the more remote municipalities, especially young people and seniors. In five years, the service’s

ridership has increased by 50%,” explains Françoise Depré, Head of Transport on Demand at Kicéo. But the big change in 2012 was the arrival of the bus rapid transit (BRT) service – synonymous with improved rider comfort – that came with a new livery and new logo. “And also the new commer-cial name for the network, ‘Kicéo’ – to replace TPV,” explains Guilaine Guyon, Manager of Marketing for Kicéo. The most recent significant change was the creation in 2013 of Navet’Ocea, a small shuttle service around the city center aimed at reducing conges-tion in the two square kilometers of the Vanne’s historic district. In 2005, the network recorded 5.5 million trips a year; today, it accounts for 9.6 million.

• • •

Jean-Yves Le Naour, Manager of Operations, and Pascal Ansoult, Operational Manager. To make the urban network’s structure easier to understand, the routes were ranked and the frequencies revised.

Yannick Orjubin, Operations Supervisor. The Vannes and Mark&Ter teams worked together to lift the network’s standards.

“ Upcoming developments: rollout of a real-time passenger information system and the construction of park-and-ride facilities to relieve traffic congestion in the city center.”ÉRIC LE ROUX, DIRECTOR OF KICÉO

KICÉO IS:

3 TRANSPORTATION MODES (BUS, TOD, BICYCLE)

12 SCHEDULED BUS ROUTES

53 BUSES INCLUDING 10 BRT VEHICLES

120 EMPLOYEES OF WHOM 95 DRIVERS

The Vannes mass transit network has undergone a complete transformation in less than ten years. Why did the region initiate and back this project? The city of Vannes and the 23 surrounding municipalities that make up Greater Vannes have for some years enjoyed sustained economic growth. The region also offers a very pleasant lifestyle. As a result, an increasing number of people are moving into the region. The city’s population has risen from 125,000 in the early 2000s to more than 140,000 today, a 12% increase in 15 years. To keep pace with this population growth, the mass transit network had to be taken forward.

You could have chosen to support cars?I’m not sure that cars are still fashionable (laughter). Joking aside, public health is one of our central concerns in Greater Vannes. As a consequence, our policy is based on reducing car numbers in the city and on promoting softer transportation modes. This explains our commitment to implementing a complete multi-modal urban transportation system with quality mass transit as its prime focus.

What are your expectations around mass transit?They are very high. First, because the organization of mass transit comes under the responsibility of local authorities, and, as we all know, it visibly reflects the notion of public service and the image the city wants to project. Second, because we believe that a quality mass transit network drives economic growth and contributes massively to the population’s quality of life. And we believe we have a responsibility to deliver on that front.

How do you see urban travel develop in Vannes?We aim to lure new groups onto our buses, especially employees. We are targeting an additional 15,000 trips a day by 2020. It’s an ambitious but achievable target as the resources implemented by Transdev to operate and develop the network in the past ten years, thanks in particular to very precise studies, have led to a high-quality, multi-modal service that is attracting a growing number of users. Our research backs this up: ridership on the Greater Vannes mass transit network has been growing by 10% a year since 2008.

« An annual 10% increase in ridership since 2008 »

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INTERVIEW WITH DENIS BERTHOLOM, VICE PRESIDENT OF GREATER VANNES IN CHARGE

OF TRANSPORTATION


- By your sideBy your side -

TRANSDEV FOUNDATION CREATES A LINK TO COMBAT

SOCIAL EXCLUSIONIn the Paris Region (France),

the Intermèdes Robinson association rolled out its mobile street workshops thanks to financial support from the Transdev

Foundation. This program of educative and awareness actions aims to create a social link in districts experiencing hardship, and to reclaim abandoned or disconnected living spaces.

Created under the aegis of the Fondation de France in 2002, the Transdev Foundation aims to provide financial support to asso-ciations and social economy projects that

work to combat exclusion and promote employment. In spring 2014, the Intermèdes Robinson association, specializing in educational and awareness actions for underprivileged families, contacted the Foundation as part of its search for partners to develop its project in the Essonne region of Greater Paris. The Founda-tion responded positively. “We were first attracted to the project because it was based in Longjumeau in the large housing estates on the edge of one of our bus networks, namely the CEAT network in Sainte-Geneviève-des-Bois. And that is one of the first criteria any project must meet for us,” explains Céline Pereira, Manager Prevention, Inspection and Safety of Transdev’s Greater Paris South Regional Center and sponsor of the Robinson project at the Foundation.

Encourage a friendly atmosphereThe Foundation team was also attracted by the Robinson project because of its particular ap-proach to combatting self-exclusion through im-mediately accessible workshops. The style of the workshops offered to families – classes in cook-ing, bee-keeping, plastic arts, music, circus acts, etc. – immediately fosters a friendly atmosphere, as they take place outside the apartment build-ings in the street from a vehicle that has been specially kitted out by Intermèdes Robinson for

this purpose, and which includes light shelter in case of rain, kitchen furniture and all the equip-ment needed for the various cultural and edu-cational activities, especially for the youngest members of the community. Finally, the continu-ous nature of the Intermèdes Robinson approach corresponds perfectly to the Foundation’s crite-ria. “The workshops are given year-round at set times, the same day of the week at the various sites and by educators who have been specifi-cally trained in outdoor events,” explains Laurent Bougard from Transdev Legal department, the Robinson project’s other sponsor. In all, €15,000 was granted to Intermèdes Robinson enabling it to purchase crucial onboard educational material for its outdoor activities and to fund the position of a monitor for new workshops. -

Many other initiatives supported

During its last Executive Committee meeting, the Transdev Foundation supported 19 new projects for a total funding budget of €222,000. These included, for example, the Wimoov association’s project in the Paris suburb of Anthony that aims to assist the most underprivileged to achieve sustainable mobility and encourage their integration; the Oasis d’amour association’s project in Vaux-en-Velin, near Lyon, which runs a sewing workshop for women living below the poverty line, where they can learn to make clothes; and the Le Savoir et le Fer association’s project in Dompierre, Lower Normandy, which has included a diploma course in “heritage building” masonry for job seekers in its action to save the Orne region’s mining and metallurgical heritage. Since its creation in 2002, the Transdev Foundation has supported 160 projects across France for a total of nearly €1.5 million.

Enable people to meet

LAURENT OTT, PRESIDENT OF THE INTERMÈDES ASSOCIATION

The cooking workshops we organize in our mobile kitchen in the Longjumeau housing estates and the various surrounding slums play a particular role in our work to prevent underprivileged families from shutting themselves off. Not only do they enable people to meet as they engage in these cooking classes, but they also provide an opportunity to use the fruit and vegetables from the community allotments we have created in the surrounding neighborhoods. This raises the families’ interest in shared gardening, and the desire to visit our gardens also gives them a reason to get out of their neighborhood. ”

“ We are amazed by the wealth and originality of the projects submitted to us. The associations we meet teem with ideas, all based on the values of sharing and ingenuity. ”STÉPHANIE BACHELET, GENERAL DELEGATE FOR THE TRANSDEV FOUNDATION


AIRPORTSERVICES

A perfectly well-identified operator on road and rail, and in transit hubs, Transdev is also a key partner for airports.

Close-up on a broad range of services.

present for many years at airports, Transdev helps them operate efficiently through its three main activities. Transportation to and

from airports accounts for 80% of the Group’s business with this sector: ferrying passengers and crew to and from city centers by rail, shuttle and express lines or even by sedan services, taxis or limousines. These services are growing steadily in France and interna-tionally. Airside services range from cargo security to aircraft refueling and ramp trans-portation. Finally, Transdev provides the com-plete management of airports with services to develop air traffic, marketing and promo-tion, parking and passenger services. In France, the Group manages four airports: Beauvais, Lille, Carcassonne and Perpignan.

A very promising marketAlready present in France, the Netherlands, Sweden and the United Kingdom and very extensively in the United States, Transdev is aiming to increase its business on this very promising market. Air traffic should contin-ue to increase at more than 4% a year through to 2030, stepping up competition between airports that are trying to develop more attractive services, especially ease of access. For the largest European and North Amer-ican airports, transportation to and from the airport is a market worth several billion euros just for mass transit and personal services: rail, bus, taxi and chauffeured vehicles. In the years ahead, Transdev is therefore banking on further consolidating its assets and expertise to become a key partner working with airports and airlines across all landside transportation modes.

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TOM HERRSCHAFT, PRESIDENT, GOLDEN TOUCH

“ Originally Golden Touch main business was transporting airline flight crews to and from their hotels and airports. We started with a single airline, today we manage all transport services for 95% of the airlines flying in and out of the New York and New Jersey airports. VIP service for first class passengers, private employee busing, air side to terminal shuttles, express bus services between Manhattan to the airports. We also transport passengers to their final destination in case of a problem with their flight. Our operational excellence has enabled us to sign 3 to 5 year contracts which automatically renew, the longest contract running for 25-years! We started with 1 van and now have just under 500 vehicles. ”

… ALSO AT AIRPORTS

Visitor and passenger reception to provide information about the airport’s services, airlines and flights.

Security: baggage and passenger checks prior to boarding, passenger assistance, aircraft surveillance… and safety with all operations aimed at protecting the buildings and people.

Aircraft refueling.

Parking stations with a comprehensive service including maintenance, marketing and reservation management.

Air traffic development and negotiations with airlines.

Promotional assistance for airlines and tourist regions with marketing consulting and targeted advertising campaigns.

Chauffeured vehicles, SuperShuttle or Greentomatocar, provide an economical, personalized and eco-responsible service that includes pooling trips.

Trains or light rail (Rhônexpress in Lyon) provide direct access to city centers.

Buses or coaches connect the wider city and its center with airports.

Shuttle services, generally for large airlines, transport the crew.

Taxis or limousine services provide more exclusive transportation and generally target the business or VIP passenger.

Airside passenger transportationIn the absence of an air bridge, passengers are transported by shuttle from the terminal building to their aircraft, while crew are transported by minibus with a capacity of around 10 people from the terminal to the aircraft. Finally, all airport personnel use large shuttles to get around the airport to reach their workplace.

Cargo transportationBaggage, parcels and cargo are transported on carrier trolleys or in containers by baggage trolley drivers.

MaintenanceElectronic, electro-mechanical, hydraulic, mechanical, etc. issues? Transdev provides assistance for all types of equipment.

The key to success? Diversify your business.

Solutions that work - - Solutions that work


With its extensive operational expe-rience with local authorities and cities, and its ability to form inno-vative public-private partnerships,

Transdev has made light rail a driving force for tomorrow’s mobility. Nantes was the first city in France to pioneer the renaissance of this mode of transportation 30 years ago. Many other cities in France have followed its lead, providing the Group with a high profile in each instance and creating prominent references. Urban integration, perfor-mance, operability and complementary modes: Transdev delivers responses that are beneficial to regions’ economic development. The Group also has a unique experience feedback by its partner-ship with mixed-equity companies in charge of implementing projects, an arrangement that fa-cilitates project operability, and through its sub-sidiary Transamo, which has specialized for more than 20 years in project management support for light rail and BRT systems. The use of a specialized and experienced project management represent-ative ensures the local authority retains perfect control over the risks and the ability to optimize its project: “Our advantage is that we combine a perfect understanding of public procurement constraints with a very high level of technical ex-pertise,” points out Patrick Waltzer, Deputy Gen-eral Manager of Transamo, which in particular su-pervised the light rail projects in Le Mans and An-gers (France), from design to commissioning.

A “living” form of transportation Despite the economic constraints under which regions have to operate, new projects continue to be developed. Take the examples in France in 2014: the E line of the Grenoble tram which start-ed operations in June, the inaugurations of the Besançon tram in August, of the Aubagne tram in September, and of the T6 light rail line in the Greater Paris Region in December. Also, the Group has just signed a cooperation agreement with Alstom for the upcoming operation of the Sydney light rail in Australia. This major project establish-es light rail as crucial link in tomorrow’s mass tran-sit systems. -

A SUSTAINABLE AND SOLIDARITY APPROACH

Fully electric, light rail is the world’s cleanest form

of motorized transportation. It has many advantages in terms

of sustainable development. A driving force behind the

refurbishment of the districts through which it passes, it triggers significant urban

renovation leading to expanded city centers, numerous green

and pedestrian areas, and greater emphasis on soft mobility.

It helps reduce car traffic and so to improving air quality. It also

lessens noise pollution. Finally, it is designed to meet the needs of

the greatest number of people through fare structures

and access for reduced mobility riders.

AN ECONOMIC DRIVER FOR CITIES Because of its speed, operating hours, frequency and ability to connect districts, light rail is bringing life back to city centers and boosting commercial activity with reported increases of up to 30%. Light rail delivers national and even international renown, and becomes a determining factor in regions’ competitiveness and attraction for both residents and businesses.

A COMFORTABLE AND SAFE MODE OF TRANSPORTATIONRunning on rails, trams are one of the safest and most comfortable means of getting about. Few jerky movements, excellent stability, wide and light-filled cars: light rail is reassuring for many riders. This is especially so given the particular attention paid to safety with twenty emergency plans in place for incident or accident response, specific safety training for all personnel and close cooperation with local transportation authorities.

1st 10PRIVATE OPERATOR IN TERMS OF THE NUMBER OF NETWORKS OPERATED (22)

COUNTRIES4CONTINENTS

320MILLION RIDERS TRANSPORTED EACH YEAR

MULTIPLE SERVICES TO IMPROVE MULTIMODAL OPERATIONPlatform ticket machines, real-time information on the web or by text, audible announcements and information screens at interchange points and caring teams: the Group places particular importance on service and communication. As a result, riders are more inclined to adopt and make use of their city’s

mass transit networks. Innovative tools, such as “Ginko-voyage,” a website for riders in Besançon (France); “Listen,” Transdev’s complaints management service; and the regular and relevant use of social media are all helping make light rail the backbone of travel.

1 See page 7.

RETHINKING THE CITY WITH LIGHT RAIL

Light rail is enjoying growing success worldwide. A source of pride for Transdev, a historic player and worldwide leader in this mode of transportation that is modernizing mobility.

Solutions that work - - Solutions that work


- Sign of the times

Facebook, Twitter, Instagram or LinkedIn, to name only these: social networks have become central to our lives in just a few years. Brand image, transportation network loyalty, information, user services: Transdev has clearly understood and places social media at the heart of its corporate

strategy. Details of a strategy 2.0.

Sign of the times -

TRANSPORT NETWORKS IN THE SOCIAL NETWORK ERA

ARNAUD OUDARD-TOZZY, HEAD OF DIGITAL COMMUNICATION. SALES & MARKETING DEPARTMENT, SEMITAG, GRENOBLE (FRANCE)

Creator of the Lineoz.net transportation forum, a graphic designer by training, and also a driver for three years, I had the right profile to become a community manager when Semitag decided to take the plunge in April 2014. The two media we use are Facebook for our news feeds and Twitter for traffic information. Today, we have 18,000 Facebook fans. In our sector, network knowledge is crucial. ”

ÉRIC ZOUARI, BUSINESS DEVELOPMENT DIRECTOR, WEBCARE COMPANY

Today, like any consumer, mass transit users express themselves on social media. Positive or negative, comments about the quality of a route or service are available to everyone in real time. Monitoring users’ comments as they are posted, speaking on behalf of the brand, uniting and moderating social networks: these are the new parameters of customer relations. Specializing in CRM (Customer Relationship Management), The WebCare Company has been working for six months with Transdev on a global approach to customer management through a strategy that is both defensive to shore up the company’s reputation, and offensive by providing riders with the services they most need. ”

equests for information, sharing ex-perience or complaints: today’s riders spend less and less time using tradi-tional channels to express them-

selves. Everything happens online on social media and in forums that are to a certain ex-tent reinventing the customer relations ex-perience. This change provides a real oppor-tunity for communication, but can also some-times be a risk for brands or companies that fail to understand or control what is being said about their products or services. “Given this finding, Transdev works with its transportation networks wanting to leverage this opportu-nity,” explains Angélique Mantel, Group Mar-keting Director, “using strategic and tactical approaches easy to adapt to the local issues.”

The Transdev approach to social media presence Social media provide a lever that affects all departments of a transportation network.

Communication for promoting the brand, developing its visibility and managing the network’s reputation Sales & Marketing to develop conversations around products and services and to create interaction between the various social me-dia before, during and after the purchase act Quality and Innovation will be able to in-volve “ambassador” passengers and rele-vant communities to improve the services provided and test new services Human Resources will use participative tools on social media to develop the corporate culture and employees’ sense of belonging.

A tangible benefit

For the past six years, Transdev has been de-veloping strategic expertise in the use of social media with the assistance of the best experts in this field in France. Transdev advises and assists transit authorities with their online strategies, first by providing intelligence about citizens/riders’ needs on the web, and then by rolling out con-certed action plans. The results are not long in coming: in the 15 largest cities in France (excluding Paris), Transdev’s transportation networks have the best penetration rate on Facebook (16% fans/active accounts in the city compared with 8% for our competitors).

Do you speak hashtag?Being present on social media means engag-ing in a dialogue with riders. The tone must be open and direct to create a sense of close-ness and to encourage discussion. Creating and moderating a Facebook page or Twitter account requires real expertise and organi-zation. The position of community manager is more than ever a key component in the web strategy. By listening to, moderating and unit-ing the various communities, the community manager enables transportation networks promote their image and boost rider loyalty.An initial crucial step in a social media strate-gy is to ‘test the water’ in the region: listen

to our riders’ conversations, identify th emerging topics in the discourse of political, associative, economic, and other opinion leaders. Each of these focal points can be tracked using Web’Vibe, Transdev’s strategic intelligence program that enables each network to personalize the topics it wants to follow depending on its specific context. As a result, the network team will be able to rapidly implement short-, medium- or long-term actions. -

28 MILLION FACEBOOK USERS IN FRANCE IN 2015

90MINUTES/DAY: THE TIME PEOPLE SPENT ON SOCIAL NETWORKS IN FRANCE

Sharing perfect network knowledge

Efficient customer relations management

Source: http://www.blogdumoderateur.com/chiffres-facebook/

Source: http://www.blogdumoderateur.com/chiffres-reseaux-sociaux/

“Social media are revolutionizing communication because they enable real dialogue between a company or a brand and its interlocutors or customers.”

TRANSDEV live I 2120 I TRANSDEV live No. 1 - Spring 2015

Cable-cars are coming down off the mountain slopes to take up residence in the urban decor. The ground space freed up can be used for parks or to reduce congestion. With these cabins that can switch from light rail to cableway on the one journey, passengers no longer have to change vehicles to get from A to B.

THE IDEAL CITY FOR 2030?

The Eiffage group’s think-tank on the sustainable city, Phosphore, brings together

experts and engineers to study the same question: What city for the post-carbon era?

A small virtual leap into a not-so-distant future.

windling fossil fuels, climate change and sociological transformations: designing the city differently is a necessity that Phosphore has been studying. Since 2007, this sustainable urban growth think-tank has been

imagining the city’s post-carbon future in 2030. Four sessions devoted to the greater Marseille, Grenoble and Strasbourg regions (France) imagined a low-energy and smart city with the ultimate aim of achieving High Quality of Life®. This approach is now successfully informing numerous projects: redevelopment operations, university facilities, offices, etc. Prospective ideas are becoming a reality with the construction of a future eco-district in Marseille (France), and the development of a sustainable city simulator called Astainable® for the transition of Astana, the capital of Kazakhstan, towards a sustainable and attractive urban development model.

Focus on soft mobility and transfers s“Give the city back to pedestrians and eradicate congestion are the two priorities. Among the various nascent ideas being studied, the Universal Hall and the Bare Street® are solutions that are already attracting interest from some cities,” explains Iswann Ali Benali at Eiffage’s Sustainable Development Department. In the heart of a district, the Universal Hall is a multifunctional meeting place with a range of services: stores, childcare centers, co-working spaces, district concierge services and sports halls. It is above all serviced by an inter-district, carbon-free mode of transportation. The Bare Street® focuses on obtaining the best possible use of pavements using embedded LED - lights, called Lucioles® (fireflies), to reconfigure the space according to the time of day and use. A lane reserved for cars on weekdays might be converted to a pedestrian walkway in Sundays.

Taking things on highAs part of this commitment to desaturating ground-level space, cable transportation is another logical solution. It provides an economical and competitive option in certain places situated around waterways or in hilly terrain. “While city cable-cars have not yet become commonplace in French cities, they can nonetheless make a valuable contribution to the overall transportation infrastructure,” says Édouard Dovillaire from the Poma company. -FIND OUT MORE b www.eiffage-phosphore.com

It’s tomorrow - - It’s tomorrow


“I was lucky enough to have a keen interest in transportation and to be part of a large group that enabled me to advance my career.”HERVÉ DELAMARE, FLEET AND MAINTENANCE MANAGER, NORMANDY REGIONAL DIVISION, ROUEN, FRANCE

“The wealth of knowledge I’ve gained about the company enables me to produce more responsive and relevant work than an outside agency.”KATIE ROGERS, CREATIVE DESIGNER, TRANSDEV BLAZEFIELD, UNITED KINGDOM

“In marketing, we consider that the resources deployed to ensure our customers’ satisfaction are an investment, not an additional cost.”JOANA MOTA, MARKETING ANALYST, TRANSDEV MOBILIDAD, PORTUGAL

“Compliance with safety rules is fundamental. My role is to help employees better understand and respect them.”EBBE JENSEN, REGIONAL DIRECTOR IN CHARGE OF SAFETY, TRANSDEV NORTH AMERICA

“Track driving is different from

road driving, but allows the

driver’s flexibility and

anticipation to be highlighted.”

DÉVY LAURET, BUS DRIVER IN REUNION ISLAND, WINNER OF

OVERSEAS GREEN DRIVING CHALLENGE ORGANIZED

BY TRANSDEV OUTRE-MER

“To switch from operations

to production, I had to think

differently about myself

and accept that I needed

additional training.”

NOËL BARRIOL, DEPUTY DIRECTOR,

CITEA NETWORK, VALENCE, FRANCE

“A sense of justice and respect are very important to me. I act toward others as I would like them to act towards me.”SAMMY AKOREDE, SAFETY & REVENUE COORDINATOR, LUAS NETWORK, DUBLIN, IRELAND

“My first responsibility is to be on deck to welcome passengers and ensure their safety. Whether it’s raining, blowing or snowing. ”VINCENT MORELLO, SAILOR MISTRAL/RMTT NETWORK, TOULON, FRANCE

“What makes me happy?

Knowing that my job helps

make thousands of

citizens’ lives easier and

more pleasant.”BRONWYN EDWARDS,

BUS DRIVER AND TRAINER, PERTH, AUSTRALIA

“I’m proud to work for the Hong Kong network, as we have the world’s largest fleet of double-deck tramcars still in service.”YIU CHAU-LEUNG, TRAMWAY DRIVER, HONG KONG

They are Transdev

24 I TRANSDEV live No. 1 - Spring 2015

A sign of trust

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