TransCelerate Better Practices Trial Diversification Better Practices Topic 6: Community Engagement...

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Clinical Trial Diversification Better Practices Topic 6: Community Engagement Kit for Sites These materials were first completed on 10-April, 2015 These materials were last updated on 8-May, 2015 Version 1.1 Disclaimer: The contents of this file are not tailored to any particular factual situation and are provided “as is” without warranty of any kind, express or implied, including but not limited to fitness for a particular purpose. Neither TransCelerate, any of its Members, nor any of their employees accept any responsibility for any loss of any kind including loss of revenue, business, anticipated savings or profits, loss of goodwill or data or for any indirect consequential loss whatsoever to any person using the Change Management Tools or acting or refraining from action as a result of the information contained in the Change Management Tools. TransCelerate and its Members reserve the right to use the Change Management Tools for their own purposes without restriction. Nothing in this presentation should be construed as legal advice, nor does anything in this presentation imply or warrant that use of this approach complies with applicable laws or regulations. Users implement the approach outlined in this presentation at their own risk, and bear the sole responsibility for ensuring their compliance with applicable laws and regulations in their respective jurisdictions.

Transcript of TransCelerate Better Practices Trial Diversification Better Practices Topic 6: Community Engagement...

Clinical Trial Diversification Better PracticesTopic 6: Community Engagement Kit for SitesThese materials were first completed on 10-April, 2015

These materials were last updated on 8-May, 2015

Version 1.1Disclaimer: The contents of this file are not tailored to any particular factual situation and are provided “as is” without warranty of any kind, express or

implied, including but not limited to fitness for a particular purpose. Neither TransCelerate, any of its Members, nor any of their employees accept any

responsibility for any loss of any kind including loss of revenue, business, anticipated savings or profits, loss of goodwill or data or for any indirect

consequential loss whatsoever to any person using the Change Management Tools or acting or refraining from action as a result of the information

contained in the Change Management Tools. TransCelerate and its Members reserve the right to use the Change Management Tools for their own

purposes without restriction. Nothing in this presentation should be construed as legal advice, nor does anything in this presentation imply or warrant

that use of this approach complies with applicable laws or regulations. Users implement the approach outlined in this presentation at their own risk,

and bear the sole responsibility for ensuring their compliance with applicable laws and regulations in their respective jurisdictions.

Clinical trials face increasing pressure to ensure clinical trial populations reflect the disease state

Regulatory / Political

Scientific

Commercial

Social Responsibility

In the US, traditional minority populations are growing rapidly and

expected to become the majority

Regulators are increasingly focused on ensuring trial populations

are representative of the indicated population

The standard practice of generalizing scientific conclusions is

challenged by the demand for personalized medicine

Broad recognition of the need to develop drugs with all patients in

mind

• Current FDA guidance[1] states:

“Although FDA has long requested race and ethnicity data on subjects in certain clinical trials, the Agency has not

previously made explicit recommendations on the categories to use when collecting and reporting the data”

• However, minority populations generally remain under-represented in clinical trial populations[2]

African Americans represent 12% of the U.S. population but only 5% of clinical trial participants

Hispanics represent 16% of the U.S. population but only 1% of clinical trial participants

Changing pressures to ensure representative diversity in clinical trial populations:

[1] FDA Guidance for Industry Collection of Race and Ethnicity Data in Clinical Trials (available at http://www.fda.gov/downloads/RegulatoryInformation/Guidances/ucm126396.pdf). Accessed Mar 3,

2015

[2] FDA Consumer updates: Clinical Trials Shed Light on Minority Health (Available at http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm349063.htm). Accessed Feb 15, 20151

A broad range of patient participation barriers limit the ability to achieve representative diversity

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SponsorSite /

Investigator / Physician

Patient

Societal / environmental compounding

factors

Barriers to clinical trial recruitment:

Clinical Trial Participation Barriers originate from multiple sources

Illustrative examples:

• Limited understanding of

what the patient wants or

needs to participate

• Low willingness to work

with research naïve

sites/investigators

• Practical obstacles to

participation

• Lack of trust in pharma and

medical research

• Low health literacy /

language barriers

• Lack of awareness of trials

• Lack of minority

investigators and research

staff

• Site start up costs are

expensive

• Lack of referral to trials

• Lack of community

engagement

• Qualified subjects are not

always offered the

opportunity to Participate

• Research naive sites are

over looked despite having

clinical trial potential

Objectives and Target Audience

• The objectives of the following contents are to provide sites used by sponsor organizations with tools to recruit minority populations by engaging with local community organizations.

• Content provided in this presentation is intended for staff at sites. These materials should therefore be shared with anyone responsible for engaging with or supporting sites, including Site Managers, Site Monitors and Site Liaisons

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Engaging the local community can help reduce the participation barriers and enable minority recruitment

Community Engagement is intended to build relationships between the practice and the community:

– Increasing patient knowledge and awareness about clinical trials

– Overcoming patient mistrust of pharma and medical research

– Building a rapport between practices and the communities they serve

Community Engagement Toolkit provides a simple step-by-step process for sites to:

– Identify community leaders , members and organizations to better engage with their community

– Raise awareness of and provide access to clinical trials

– Educate and support the communities they serve

Contents of the toolkit include:

– Approach for engaging community leaders, members and organizations

– Templates for initiating contact with leaders, members and organizations

– Tactics for maintaining relationships with community leaders, members and organizations

– Example lists of community organizations

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4 Steps to Community Engagement

Explore Connect Assess Maintain

• Understand

community needs

and health issues

• Identify appropriate

community leaders,

members and

organizations

• Contact and

engage community

leaders, members

and organizations

STEPS:

• Identify and assess

areas of common

needs and

collaboration

opportunities

• Build a rapport

• Stay connected

• Share information

• Provide feedback

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Step 1 - ExploreFact Finding Mission

Understand community needs and health issues

– Be mindful of the demographic make-up of local communities

– Understand the health challenges facing local communities

– Keep a pulse of the major social issues (e.g. through local health departments, news / media outlets, etc.)

Identify appropriate community leaders, members and organizations

– Identify influential organizations and individuals who can be engaged to help the cause (e.g. local churches, large employers, political, faith and community leaders, local chapters of patient advocacy organizations, etc.)

Explore Connect Assess Maintain

[1] US Census data has county level race and ethnicity breakdown information (available at http://www.census.gov/cbdmap)

[2] As an example, NJ has Health Disparity Priority Areas site (available at https://www26.state.nj.us/doh-shad/indicator/CatDisparity.html) 6

Step 2 - ConnectInitiate Contact

Contact and engage community leaders, members and organizations

– Tailor the Template Letter (see details below) and send to the community organization(s) via email, mail, fax, or phone call

– Consider including with the letter:

• Your contact information and how/when to best reach you

• A brochure of your site or research department

• If appropriate, the IRB and Sponsor-approved study brochure

Explore Connect Assess Maintain

Template Letter

See TransCelerate Website for electronic

version.

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Step 3 - AssessNeeds Assessment

Identify and assess areas of common needs and collaboration opportunities

– Listen, learn and share:

• Learn how to effectively engage and share information with and build trust within the community

• Better understand how to support community social and health needs

• Understand their informational needs:

– Do they need general information on clinical trials or why diverse representation in clinical trials is important?

– Do they need information on a particular disease state?

– Do they understand the process of enrolling into a clinical trial (e.g. consent process, costs, how it is ethically monitored, privacy, tissue / blood collections, etc.)?

– Every community organization has different needs

• Be prepared to answer:

– What you can offer (e.g. education, funding, time, build a relationship, etc.)

– What you want from them (time at their next meeting to present information, sharing knowledge with you, be a conduit for information, etc.)

Explore Connect Assess Maintain

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Step 4 - MaintainMaintain Relationships

Building a rapport and maintaining relationships with community leaders, members and organizations can increase trust between practice and the community, but will take time. Be prepared to follow-up and stay engaged with them.

Build a rapport

– Offer tours of your facility—include Frequently Asked Questions that some may find intimidating about visiting health care institutions (i.e. where to park, onside café, bus schedules, financial support).

– Introduce the research team

– Use volunteers to review consent forms and studies for understandability (if your IRB and sponsor allows)

– Participate in Health fairs—getting into the community and making your research facility known

Stay connected

– Bridge and connect organizations with each other

Share information

– Share general clinical trial information and how your institution ensures the safety and well-being of your patients

– Share disease state information and prevention options

– Share information on a specific clinical trial

– Explain costs associated with clinical trials (what is typically covered by the insurance company, sponsor and patient)

Provide feedback

– Ensure information on progress and study results are shared

Explore Connect Assess Maintain

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Additional Information

• For any questions relating to this content, please contact Karen Brooks ([email protected]) or Kelly Kirsch ([email protected])

• Further information can also be found on the TransCelerate website (www.transceleratebiopharmainc.com)

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Toolkit Contents

Additional Reading and Further Materials to Help Educate Others

Resource What’s available Cost

CISCRP.org

https://www.ciscrp.org/

Online information, medical hero program, and a store with

resources ranging from general clinical trial information targeted

by audience (e.g. African Americans, Hispanics, and pediatrics) to

a full educational kit for community engagement.

$0.75 to $500

ClinicalTrials.gov

https://www.clinicaltrials.gov/ct2/search/map/cl

ick?map=NA%3AUS&map.x=460&map.y=115

List of open clinical trials; searchable by disease and by

geography.

Free

FDA.gov

http://www.fda.gov/

Information available for patents and healthcare providers. Also as

a FDA Patient network and links to resources such as Office of

Minority Health and Office of Women’s Health.

Free

I’m In Campaign (founded by National Minority

Quality Forum (NMQF and PhRMA)

https://www.joinimin.org/SitePages/index.aspx

Patients (and healthy volunteers) can join to be part of the Clinical

Trial Engagement Network. Links potential patients with clinical

researchers.. Focused on diversity representation in clinical trials.

Free

MedlinePlus

http://www.nlm.nih.gov/medlineplus/

Disease and health condition information in easy to understand

language. Information also available in Spanish.

Free

National Institutes of Health (NIH) Clinical

Trials and You

http://nih.gov/health/clinicaltrials/index.htm

General Clinical Trial Information for patients, including

downloadable posters and brochures. Resources also available in

Spanish. Online education for health care providers as well.

Free

downloads, but

printing costs

not incl.

ResearchMatch

www.Researchmatch.org

Website to connect volunteers with potential research studies

(healthy and those with a health condition).

Free

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Advocacy Organizations* (1/6)Black / African American (1/2)

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Organization Website

Below list provided by Karen Brooks, Pfizer(last updated 30-JAN-2015)

American Academy of Physical Therapy www.aaptnet.org

Association of Black Cardiologists, Inc. www.abcardio.org

Association of Black Psychologists www.abpsi.org

Black Congress on Health, Law, and Economics (BCHLE) www.bchle.org

The International Society on Hypertension in Blacks (ISHIB) www.ishib.org

Minority Health Professions Foundation www.minorityhealth.org

National Black Women’s Health Project, Inc. www.blackwomenshealth.org

National Dental Association www.ndaonline.org

National Medical Association (NMA) www.nmanet.org

National Optometric Association www.natoptassoc.org

National Organization of Blacks in Dietetics and Nutrition (NOBIDAN) www.nobidan.org

National Pharmaceutical Association www.npha.net

Student National Medical Association (SNMA) www.snma.org

American Black Chiropractic Association www.abcachiro.com

Association of Black Women Physicians www.blackwomenphysicians.org

Society of Black Academic Surgeons www.sbas.net

National Black Nurses Association www.npmaonline.org

National Podiatric Association www.npmaonline.org

The Congress of National Black Churches www.cnbc.org

Joint Center for Political and Economic Studies www.jointcenter.org

National Association for the Advancement of Colored People (NAACP) www.naacp.org

*Inclusion on this list does not indicate willingness to work with sites or sponsors

Advocacy Organizations* (2/6)Black / African American (2/2)

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Organization Website

National Association for Equal Opportunity in Higher Education (NAFEO) www.nafeo.org

National Association of Black Social Workers, Inc. (NABSW) www.nabsw.org

National Caucus and Center on Black Aged, Inc. (NCBA) www.ncba-aged.org

National Council of Negro Women (NCNW) www.ncnw.org

National Urban League www.nul.org

Sisters Network, Inc. www.sistersnetworkinc.org

National Association of Black Journalists www.nabj.org

National Council of Negro Women www.ncnw.org

National Newspaper Publisher’s Association www.nnpa.org

100 Black Men of America www.100blackmen.org/home.aspx

Blacks in Government www.bignet.org

Sickle Cell Organization of the Inland Counties

Black Biomedical Research Movement www.bbrm.org

The Links Foundation www.linksinc.org

The Coshar Foundation www.cosharfoundation.org

*Inclusion on this list does not indicate willingness to work with sites or sponsors

Advocacy Organizations* (3/6)Asian (1/2)

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Organization Website

Below list taken from National Partnership for Action

(last updated 05-FEB-2015)

http://minorityhealth.hhs.gov/npa/templates/content.aspx?lvl=3&lv

lid=31&ID=274

ASPIRA Association, Inc. http://www.aspira.org

Congressional Hispanic Caucus Institute (CHCI) http://www.chci.org

Cuban American National Council, Inc. http://www.cnc.org

Farmworker Justice http://www.fwjustice.org

Hispanic Association of Colleges and Universities http://www.hacu.net

Hispanic Dental Association http://www.hdassoc.org

Hispanic-Serving Health Professions Schools, Inc. (HSHPS) http://www.hshps.org

Interamerican College of Physicians and Surgeons (ICPS) http://www.icps.org

Inter-University Program for Latino Research (IUPLR) http://www.nd.edu/~iuplr

League of United Latin American Citizens (LULAC) http://www.lulac.org

MANA, A National Latina Organization http://www.hermana.org

Migrant Legal Action Program http://www.mlap.org

National Alliance for Hispanic Health http://www.hispanichealth.org

National Association of Hispanic Nurses http://www.thehispanicnurses.org

National Association of Puerto Rican and Hispanic http://www.naprhsw.com

National Council of La Raza (NCLR) http://www.nclr.org

National Hispanic Council on Aging (NHCOA) http://www.nhcoa.org

National Hispanic Medical Association (NHMA) http://www.nhmamd.org

National Latina Health Organization http://clnet.ucla.edu/women/nlho

National Latino Children's Institute (NLCI) http://www.nlci.org

National Latino Council on Alcohol and Tobacco Prevention (LCAT) http://www.nlcatp.org

Pan American Health Organization (PAHO) http://www.paho.org

Society for Advancement of Chicanos and Native Americans in

Science (SACNAS) http://www.sacnas.org

U.S.- Mexico Border Health Commission http://www.borderhealth.org/index.php*Inclusion on this list does not indicate willingness to work with sites or sponsors

Advocacy Organizations* (4/6)Asian (2/2)

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Organization Website

Below list taken from Asian American Health

(last updated 05-FEB-2015)http://asianamericanhealth.nlm.nih.gov/national.html

Association of Asian Pacific Community Health

Organizationhttp://www.aapcho.org/

Asian and Pacific Islander American Health Forum http://www.apiahf.org/

National Asian American Pacific Islander Mental Health

Associationhttp://naapimha.org/

*Inclusion on this list does not indicate willingness to work with sites or sponsors

Advocacy Organizations* (5/6)American Indian Alaska Native

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Organization Website

Below list taken from National Tribal Organizations

(last updated 04-FEB-2015)http://www.usa.gov/government/State-Local/Tribal-

Sites/National-Tribal-Organizations.shtml

American Indian Heritage Foundation http://www.indians.org/

American Indian Research and Policy Institute http://www.airpi.org/

American Indian Ritual Object Repatriation Foundation http://www.repatriationfoundation.org/index.html

International Indian Treaty Council http://www.iitc.org/

National American Indian Housing Council http://www.naihc.net/

National Center for American Indian Enterprise

Developmenthttp://ncaied.org/

National Congress of American Indians http://www.ncai.org/

National Indian Gaming Association http://www.indiangaming.org/

National Indian Gaming Commission http://www.nigc.gov/

National Indian Health Board http://www.nihb.org/

National Tribal Justice Resource Centerhttp://web.archive.org/web/20010515202310/http://ww

w.tribalresourcecenter.org/

Native American Finance Officers Association http://www.nafoa.org/

Native American Sports Council http://www.nascsports.org/

*Inclusion on this list does not indicate willingness to work with sites or sponsors

Advocacy Organizations* (6/6)Hispanic / Latino

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Organization Website

Below list taken from National Partnership for Action

(last updated 05-FEB-2015)

http://minorityhealth.hhs.gov/npa/templates/content.aspx?lvl=3&lvlid=31

&ID=274

ASPIRA Association, Inc. http://www.aspira.org

Congressional Hispanic Caucus Institute (CHCI) http://www.chci.org

Cuban American National Council, Inc. http://www.cnc.org

Farmworker Justice http://www.fwjustice.org

Hispanic Association of Colleges and Universities (HACU) http://www.hacu.net

Hispanic Dental Association http://www.hdassoc.org

Hispanic-Serving Health Professions Schools, Inc. (HSHPS) http://www.hshps.org

Interamerican College of Physicians and Surgeons (ICPS) http://www.icps.org

Inter-University Program for Latino Research (IUPLR) http://www.nd.edu/~iuplr

League of United Latin American Citizens (LULAC) http://www.lulac.org

MANA, A National Latina Organization http://www.hermana.org

Migrant Legal Action Program http://www.mlap.org

National Alliance for Hispanic Health http://www.hispanichealth.org

National Association of Hispanic Nurses http://www.thehispanicnurses.org

National Association of Puerto Rican and Hispanic Socia http://www.naprhsw.com

National Council of La Raza (NCLR)

Raul Yzaguirre Building http://www.nclr.org

National Hispanic Council on Aging (NHCOA) http://www.nhcoa.org

National Hispanic Medical Association (NHMA) http://www.nhmamd.org

National Latina Health Organization http://clnet.ucla.edu/women/nlho

National Latino Children's Institute (NLCI) http://www.nlci.org

National Latino Council on Alcohol and Tobacco Prevention (LCAT) http://www.nlcatp.org

Pan American Health Organization (PAHO) http://www.paho.org

Society for Advancement of Chicanos and Native Americans in Science

(SACNAS) http://www.sacnas.org

U.S.- Mexico Border Health Commission http://www.borderhealth.org/index.php

*Inclusion on this list does

not indicate willingness to

work with sites or

sponsors