Transactional Document Design

E C L I P S E C O R P. U S

Increase Revenue, Improve Branding

Steve Luke, Eclipse Corp

WHITE SPACE = WASTED OPPORTUNITY?

o Millions of documents each month

o Millions of dollars spent

o Already spending the money and making the effort

o Leverage each “customer appointment”

LEVERAGE YOUR BEST CUSTOMERS

o It costs 6x more to gain a new customer than an existing one

o Transactional documents get noticed

o Transactional documents are trusted

o Social media points the way for more personalized print

DYNAMIC WHITE SPACE MANAGEMENT (DWSM)

Intelligent folder-driven automation to manage personalized messaging, advertisement and white space.

DYNAMIC WHITE SPACE MANAGEMENT (DWSM)o What is DWSM?

o Onserts and Inserts

o Three types of white space

Fixed space Dynamic Space Creative Space

USING FOLDERS AND TEMPLATES

o Designing a document template using folders is a concept that developers have overlooked

o The goal is make customer communication more flexible, more powerful, and re-usable

o Control branding, up-sell, text blocks, and more without template modifications

USING FOLDERS AND TEMPLATES

o A single place holder can be filled with variety

o Testing without changes to the template or data stream

o Using folders to allow non technical staff to contribute is an overlooked development option

USING FOLDERS AND TEMPLATES

o With DWSM it is possible to design a template that will rarely have to be modified

o Puts easy and powerful branding and promo features in the hands of marketing and business users

o Stake holders contribute and do their own testing and production

• Create Content• Target Audience• Analyze Results

Manage Dynamic Messages across Channels via Cloud Interface

DWSM ADVANTAGES

Steve LukeEclipse Corporation 678.408.1245eclipsecorp.us

DWSM drives increased revenue Folders, not codingEmpower business unitsRetain IT expertise and responsibilities

QUESTIONS?