Trajectory: branding and marketing agency
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Trajectory (spark size introduction)
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We launch, re-energize and help brands to play at their best, everyday. Our services include all aspects of brand building – from helping clients to find their difference, shape their strategy and express their story in all the places where customers engage with them. Working exclusively with companies benefiting from our professional and personal experience, we specialize in the health, wellness and leisure sectors. Their common threads are consumers who want to feel better, look better and play better, and brands that support these aspirations and goals. Our services include: Insights: Brand Signals Audits™, Market, Competitor & Role Model Reviews, Customer Insight Research, Customer Journey Mapping Strategy: Brand Platform, Portfolio Strategy, Naming & Tagline, Core Messaging Design: Logo & ID Systems, Brochures & Collateral, Package Design, Interactive Design, Brand Guidelines, Trade Shows Advertising: Broadcast, Cinema, Print, Outdoor, Experiential, WOM, Online Ad Campaigns, E-Mail Marketing, Mobile & Social Interactive: Site Strategy, User Experience, Responsive Websites & Microsites, Content Development, Mobile & Tablet, Rich Media, Social Media, App Design & Development
Transcript of Trajectory: branding and marketing agency
Trajectory (spark size introduction)
New Energy…
WHERE WHY HOW WHATHealthcare Personal Care & Beauty
Leisure & Lifestyle
Consumer Products
See & Think InNew Ways
Perform Better
Ignite New Growth
New EnergyPrinciples
Branding: - Platform- Architecture- Naming- Messaging
Marketing: - Advertising- Design- Digital (web, mobile, tablet…)- Experiential- Social- Video
Buy-In:- educate- inspire- mobilize
1. Intelligence & Innocence
3. True Insights
4. Energizing Brand Story
8. Surprise & Delight
6. Marketing Utility
5. Brand-Led Culture & Experience
7. Creativity Everywhere
2. Better Questions
New Energy Principles
BRAND IMMERSION… see, believe, align
MARKETSIGNALS™…process, performance, unity
SPARK Sessions…juices flowing
HerView™…always on insights
Proprietary
Client/Assignment SamplerClient/Business Challenge Deliverables & Results
Arnold Palmer Enterprises: Securing The Future
Global companies aligned around approved brand strategy and positioning, portfolio management roadmap, design execution and guidelines.
Eastern Tea (Bromley’s Exotic Tea): Cutting Through In A Crowded Category
New brand concept through to launch of 12 products: +30% sell-in vs. forecast across food service and specialty channels.
Liberty Science Center: Re-Inventing For The Future
Over-arching brand strategy through to multi-channel marketing; chosen by Parents Magazine as one of top 10 science centers in U.S.
NFL Consumer Products: Relevancy Beyond The Field
Three years of new (above forecast) revenue streams through new apparel brand launches – brand development through to retail, online and integrated campaigns.
Palomar (PaloVia Skin Renewing Laser): A First In Personal Care
New (first-of-its-kind) consumer entry; brand vision and positioning, name, logo and tagline, packaging, in-store, new e-commerce website, print and social media.
Reckitt-Benckiser: A More DominantCompetitor
Approved portfolio optimization (laundry care); new product ideas for optimization and testing (Chore Boy).
Fairmont Hotels: Creating A New Destination
New Willowstream Spa brand launch (positioning, naming, branding, offline/online presence); now across six continents.
Reading Hospital and Medical Center: Driving Engagement & Acquisition
Various service line campaigns including Women’s Services, Oncology, Cardiac; each one exceeding website visit, call center and patient acquisition goals.
Summit Brands (Appliance Cleaners): Portfolio Strategy & Optimization
Brand, packaging and communications strategy across Appliance Cleaning Brands portfolio.
Sun Chemical: New Brand Launch SMARTColour Brand Color Management System positioning, architecture, logo, design, messaging.
Trajectory20 Community PlaceMorristown NJ 07960
973-292-1400www.trajectory4brands.comContact: Eric Brody, [email protected]
