TRAINING SESSIONS - CADCA · 2015-06-04 · as of June 4, 2015 TRAINING SESSIONS Track 1: Achieving...

as of June 4, 2015

TRAINING SESSIONS

Track 1: Achieving Impact

CPS - Planning and Evaluation for the Prevention Specialist

Trainer: Heidi Bainbridge, Trainer/Consultant, CADCA’s National Coalition Institute

Date/Time: Monday, August 3, 9:45 am - 5 pm

Room: 302-303

This course for coalition leaders and members addresses the key elements of the Planning and

Evaluation Domain of the Prevention Specialist Certification process while providing a customized

application of several elements of the Strategic Prevention Framework (SPF) including assessment,

planning, and evaluation. The course walks through the SPF steps in a way that provides hands-on

application of the content and material. Participants will be able to apply the knowledge and skills

learned in the session to enhance their existing coalition processes and outcomes.

Learning Objectives: Participants will increase their knowledge and skills related to:

1. Conducting a community assessment including community needs, readiness and resources

2. Prioritizing and selecting prevention strategies, programs, and best practices to meet the identified needs of the

community

3. Developing a prevention plan based on research and theory that addresses community needs and desired

outcomes that result in the development and implementation of a quality strategic plan

4. Evaluating coalition efforts to achieve community- and program-level outcomes

5. Incorporating cultural responsiveness into all planning and evaluation activities

Origins of Prevention: How Prevention Research Can Make Your Coalition More Effective

Trainer: William Geary, PhD, Deputy Director, Andrea de la Flor, Senior Manager, Allison Jacobs,

Manager, Robert Busch, Associate, Evaluation and Research, CADCA


Room: JW Grand Ballroom 1

Where does CADCA come up with their ideas on coalition best practices and how does that apply to your coalition? This training session highlights relevant research supporting the use of coalitions as a

means to effectively manage prevention in communities. Participants in the session will better

understand the role that coalitions play in prevention, identify the required elements for prevention

success, and better understand how research can maximize their community impact. Finally, participants

will be able to facilitate a community conversation about how they can more closely align their strategies

and practices with existing research on effective prevention.

Learning Objectives: At the conclusion of this course participants will be able to:

1. Identify the studies that support effective coalition prevention

2. Understand how research supports the use of coalitions engaging in comprehensive strategies

3. Compare and analyze how their coalitions align with current best practices for success

Telling the Coalition Story through Data

Trainer: Phillip Graham, PhD, Program Director, Research Triangle Institute International

Date/Time: Tuesday, August 4, 8:30 am - 5 pm


As resources to support prevention efforts decrease amidst reductions in federal, state, and local

funding; coalitions and other prevention-oriented organizations and agencies have faced increase scrutiny

to demonstrate success through data. However, limited resources for adequate data collection, analysis,

and reporting can jeopardize the important work of coalitions and related entities. This workshop is

designed to demonstrate how coalitions and their partners can effectively use data to demonstrate their

success to decision-makers and lay audiences.


1. Understand the key to maximizing the use of your evaluation findings

2. Understand how to disseminate evaluation findings to various entities

3. Learn how to develop an action plan of dissemination strategies

4. Receive insights into how to make the evaluation and reporting process a win-win for you, your community and as

leverage for future sustainability

Telling the Coalition Story through Data

Trainer: Phillip Graham, PhD, Program Director, Research Triangle Institute International

Date/Time: Wednesday, August 5, 8:30 am - 5 pm


Repeated session – please refer to Tuesday for details.

Writing an Effective Application for the DFC Support Program

Trainer: Helen Hernandez, Administrator, DFC Support Program, Office of National Drug Control

Policy (ONDCP)

Date/Time: Wednesday, August 5, 8:30 am - 10:20 am


If your community-based coalition is interested in applying for the FY 2016 Drug-Free Communities

(DFC) Support Program grant, this is the course for you! Coalitions who have never applied before or

who may be applying in the next few years to compete for Years 6-10 are highly encouraged to come

and learn about recent changes that have been made to the DFC Request for Applications. You will

learn about the DFC Program goals, receive an in-depth review of the DFC Statutory Eligibility

Requirements, get tips on how to strengthen your application for the DFC Program, and avoid common

mistakes made by applicants.

DFC Me 101: Training, Tips and Insight into the New DFC Management and Evaluation

Tool

Trainer: Lori Hunter, Project Manager, Cholette Voehl, Lead Business Analyst, Stephen Recker, Lead

Developer, Ian Loganadan, Analyst, ICF International; Helen Hernandez, Administrator, DFC Program

(ONDCP)

Date/Time: Wednesday, August 5, 10:40 am - noon


The DFC Management and Evaluation System or “DFC Me” was launched this past April. DFC Me was

designed to provide DFC grantees a simplified forum for grant communications, an easier portal for

required Progress Reporting, and the DFC Learning Center, where DFC grantees can submit and share

success stories. During this session, members of the DFC National Evaluation Team will provide an

overview of current DFC Me features as well as plans for upcoming enhancements. Time will be

provided to hear your suggestions on how DFC Me can be optimized to meet the needs of your

coalition and to answer your questions.

Empowerment Evaluation: A Toolkit for Improving Service Delivery

Trainer: Leon Caldwell, PhD, Owner, Caldwell & Associates, LLC Date/Time: Thursday, August 6, 8:30 am – noon

Room: 304-306

Evaluation can be a powerful tool in behavioral health service delivery. Evaluation can provide important

information regarding how to improve substance abuse services. However many practitioners rarely

utilize research results and evaluation findings to improve their services. The purpose of this workshop

is to provide practitioners with a set of tools to improve utilization of research and evaluation. In this

interactive workshop participants will apply research findings to their current services. In small groups

the participants will share thoughts on how to use evaluation results to improve an aspect of their

service delivery. In addition, participants will learn key concepts in evaluation. This knowledge will build

their confidence and skills for becoming better consumers and participants in evaluation.


1. Learn key concepts in evaluation

2. Learn how apply research findings to their current efforts and services

3. Share thoughts on how to use evaluation results to the improve work of the coalition

Questions that Matter: Survey Design and Implementation for Coalitions

Trainer: William Geary, PhD, Deputy Director and Allison Jacobs, Manager, Evaluation and Research,

CADCA

Date/Time: Thursday, August 6, 8:30 am – noon


Surveys play an important role in data collection for coalitions. Many coalitions pay for generic surveys,

others pay to have generic surveys edited to include questions directly relevant to their communities,

while others may try to implement their own surveys to gather a range of data. This session examines

the science of survey design, question design, sampling, and reporting. Participants will better understand

how the science of surveys will help them more effectively choose if a generic survey is applicable to

their needs and/or to augment or create their own surveys that are science-based and effective.


1. Examine the brain-based science on designing survey questions

2. Understand the logic and research on developing valid and reliable survey instruments.

3. Analyze survey instruments

4. Use the basic rules of question and survey design to create their own surveys effectively

Coalitions and Cultural Diversity: We Can All Really Get Along

Trainer: Leon Caldwell, PhD, Owner, Caldwell & Associates, LLC Date/Time: Thursday, August 6, 1:30 pm - 5 pm


Building coalitions in racially and culturally diverse communities is an opportunity to improve services.

Members of coalitions take on courageous and often conflictual roles in the interest of making services

effective. In many communities coalitions are multi-racial and multi-cultural as they represent services

providers, consumers, and stakeholders. In this interactive workshop participants will explore the role that race/ethnicity and culture plays in coalition building. Participants will share strategies for integrating

racial and cultural similarities in the mission of improving professional services and building effective

substance abuse service systems.


1. Knowledge and skills on how to utilize racial and cultural difference as an asset in coalition building

2. Improve awareness of how cultural worldview influences coalitions formation

Track 2: Coalition Boot Camp

Cultural Implications for Coalitions in Rural Communities

Trainer: Greg Puckett, Executive Director, Community Connections, Inc.

Date/Time: Monday, August 3, 9:45 am - noon

Room: 304-306

A foundational perspective of CADCA’s community problem-solving process is that each community has

a unique set of local conditions that must be carefully and fully assessed by a coalition. Often, geography

plays a major role in how a local condition manifests in a community. During this half-day course, we

will explore the underlying cultural implications that effect local conditions in rural settings. We will

offer review the research about how to bring about cultural change and offer insights from experience

about how coalitions can infiltrate the “rural” culture captured in phrases such as “work hard, play

hard”, “everybody knows everyone”, “boys will be boys”, “this is part of manhood”, “it’s a rite of

passage”, and more. We will also offer solutions through research, experience, and discussion to begin

making significant shifts in the values, standards of behavior, attitudes, beliefs and, eventually, conduct of

community members towards the use and misuse of alcohol, tobacco, and other drugs.


1. Participants will understand the research related to cultural change

2. Participants will identify cultural attitudes, values, standards and beliefs in their community

3. Participants will demonstrate an understanding of how to create a cultural change based on these attitudes,

beliefs, values and standards

4. Participants will gain an understanding of the importance of implementing comprehensive strategies that impact

the community and ultimately result in a change in the culture

Coalition Core Essentials

Trainer: Sharon O’Hara, Trainer/Consultant, CADCA’s National Coalition Institute

Date/Time: Monday, August 3, 9:45 am – 5:00 pm


This course will cover the essential parts of CADCA’s problem-solving process which is predicated on

SAMHSA’s Strategic Prevention Framework (SPF). Participants will learn how to conduct a community

assessment and problem analysis, develop logic models and comprehensive strategies, implement plans,

set measurable objectives, and build coalition capacity. Each session will include hands-on application of

the content, relevant tools and resource material as well as opportunities to network with others

engaged in conducting successful community change efforts. Participants are encouraged to bring along

the latest versions of their coalition’s community assessment, logic models, strategic and action plans to

the training.


1. Understand and communicate the role of the coalition in using the Strategic Prevention Framework (SPF) to

achieve community-level change

2. Assess and enhance their coalition’s current processes and products including community assessment, logic

model, comprehensive strategies and evaluation plans

3. Enhance their coalition’s capacity building efforts including membership, leadership, organization and cultural

competence

4. Share the concepts and materials with their coalition members

5. Establish a network of like-minded prevention professionals engaged in similar coalition development efforts

Building Coalitions for Success!

Trainer: Dorothy Chaney, Trainer/Consultant, CADCA’s National Coalition Institute


Room: White River B-D

Coalitions are well versed in the strategic prevention framework and use data to drive their work plans,

but does your coalition use the same approach to improve how your coalition operates? This

interactive session will provide participants with ideas resources and tools to help them build strong,

functioning coalitions that are poised to become strong agents of change in the community. This session

will also provide time for participants to identify challenges they are having in their coalitions and

provide opportunities for problem solving. Key topics covered will include: Finding ways to utilize

coalition member skills and talents as a strategy to keep members active and engaged; how to develop

levels of involvement; using social media to build a community brand; tips for engaging underserved

populations; and how to leverage both fiscal and non-fiscal resources.


1. Learn how the steps of the SPF can be used to improve coalition operations

2. Be provided with tools and tips for coalition member surveys; sample coalition structures; and roles and

responsibilities for coalition members

3. Learn how to brand coalitions as agents of change in the community and build support

4. Understand that coalitions – like businesses – require a business development plan and a well implemented

business strategy

5. Receive ideas and resources regarding how to reach underserved populations and engage them in coalition

operations

CPS - Public Policy and Environmental Change for the Prevention


Date/Time: Tuesday, August 4, 1:30 pm - 5 pm

Room: 302-303

This course for coalition leaders and members addresses key principles related to content included in

the Public Policy and Environmental Change Domain of the Certified Prevention Specialist credentialing

process. The course provides foundational information for key concepts underlying environmental

prevention and public policy work. Course content will be provided in a way that enables participants to

share the information with their coalitions and more effectively participate in the development and

implementation of effective environmental- and public policy-based strategies.


1. Describe the Public Health Model, the IOM Model and research supporting comprehensive community initiatives

2. Clarify the coalition’s role in the public health model

3. Define and describe environmental approaches to prevention and how they translate to comprehensive

environmental strategies implemented by community coalitions

4. Describe concepts and processes related to public policy development to affect environmental change

Accentuate the Positive – Conflict Management for Coalition Leaders***

Trainer: John L. Harrison, Sr., DM, SPHR, Adjunct Professor of Leadership and Management, Global

Campus, Central Michigan University; Special Assistant to Chairman and CEO, CADCA

Date/Time: Wednesday, August 5, 8:30 am – 5 pm | ***Training session is limited to 40 participants.


Where would we be without our volunteers?” Throughout our country, and across the globe, countless organizations work to make their communities healthier, happier and safer for their citizens. In the non-

profit world, perhaps more than any other, it is the volunteers who give of themselves most and expect

to treated as invaluable assets. How to attract volunteers, and then, how to keep them in your coalition

takes on special purpose and deliberate thought. Creating awareness as to how interpersonal

relationships can improve is a first step but this is not enough to ensure lessons learned will result in

sustained commitment and coalition service. This one-day course is designed for MYTI attendees who

are designated leaders of existing coalitions. Through completion of the “Strength Deployment

Inventory” (SDI), facilitated discussion, classroom team exercises, and related “Action Planning”,

participants will develop new skills. Course outcomes include improved leader interpersonal

effectiveness, increased understanding of the role that one’s “Motivational Value System” has on the

workplace, and how such understanding can positively influence workplace climate, employee

satisfaction and coalition effectiveness and sustainability. Most importantly, in the company of other

community anti-drug coalition leaders, attendees will hear, see and feel new outlooks and obtain fresh

ideas to take home to “accentuate the positive” in their hometowns.

***Requirements to particpate in this session:

1. Attendees must be formal coalition leader of established coalitions to qualify for the course.

2. No more than one individual may attend from a coalition. Because of the limited space, CADCA

would like to be able to share the message of this session with as many coalitions as possible.

3. Attendees must agree to remain all day for this class; objectives and participation benefits require full participation and complete attendance

4. Individuals will be asked for name, coalition, contact information, and e-mail addresses for follow up

contact by Dr. Harrison

5. There are numerous activities that may require mobility and standing for periods of 15 minutes or

more; all attendees will be required to take part.

CPS - Ethics for the Prevention Specialist



Room: 302-303

This six hour Ethics for the Prevention Specialist workshop designed specifically for the coalition leaders,

members and other preventionists fulfills the Certified Prevention Specialist credential ethics

requirement. Participants in this workshop will examine the Prevention Code of Ethics’ six key

principles and explore a decision-making model for assessing, addressing, and evaluating a range of

ethical issues. The course covers the Principles of Ethics through the use real-world coalition-based and

other examples while building upon the shared experiences of the workshop participants.

Learning Objectives: Participants will be able to:

1. Recognize ethical issues in the field of prevention professionals

2. Develop a fundamental knowledge of prevention ethics based on six Principles of Ethics

3. Learn about ethical decision making

4. Discuss case studies in substance abuse prevention coalitions and programs

Accentuate the Positive – Conflict Management for Coalition Leaders***

Trainer: John L. Harrison, Sr., PhD, DM, SPHR, Adjunct Professor of Leadership and Management,

Global Campus, Central Michigan University; Special Assistant to Chairman and CEO, CADCA

Date/Time: Thursday, August 6, 8:30 am – 5 pm | ***Training session is limited to 40 participants.

Session repeated, please refer to Tuesday for details.


***Requirements to particpate in this session: 1. Attendees must be formal coalition leader of established coalitions to qualify for the course.

2. No more than one individual may attend from a coalition. Because of the limited space, CADCA

would like to be able to share the message of this session with as many coalitions as possible.

3. Attendees must agree to remain all day for this class; objectives and participation benefits require full

participation and complete attendance

4. Individuals will be asked for name, coalition, contact information, and e-mail addresses for follow up

contact by Dr. Harrison

5. There are numerous activities that may require mobility and standing for periods of 15 minutes or

more; all attendees will be required to take part.

Coalition Capacity Essentials: Sector Engagement

Trainer: Stephanie Strutner, Executive Director, Allies for Substance Abuse Prevention of Anderson

County

Date/Time: Thursday, August 6, 8:30 am - noon


We all know we need to increase coalition capacity: it is one of the steps of the Strategic Prevention

Framework after all, but what does that actually mean? Better yet, how do we actually accomplish it?

This session will allow participants to identify steps necessary to begin building coalition capacity. The

course will explore important steps in developing cultural change from a human capacity standpoint and will identify ways to engage members in coalition work. Our members are our boots on the ground, and

participants will discuss strategies to retain members for important coalition activities.


1. Identify planning steps necessary to begin building capacity

2. Understand important steps for developing cultural change

3. Understand how to engage members in coalition work

4. Discuss strategies to retain members

Track 3: Communications

Leadership: Capacity to Translate Vision into Reality

Trainer: DG Mawn, Esq, Co-founder and Managing Partner, CSII/Intuitive Synergies

Date/Time: Monday, August 3, 9:45 am – noon


Maintaining the power of the movement requires strong, sustainable coalitions at the local level. Strong,

sustainable coalitions need leaders who have the ability to maximize the skills, desires and resources of

its members (traditional and non-traditional) with the intent to continue the coalition’s mission to fulfill

the agreed to vision. Participates will sharpen their ability to develop leadership skills with a particular

focus on conflict resolution and guiding group dynamics. The intent is to continue to strengthen and sustain coalition leaders’ ability to assist in implementing multi-disciplinary comprehensive community

initiatives and address nexus issues in a manner that continues the community staying power.


1. Discuss possible strategies that may motivate and engage members to carry out the work of the coalition by

appreciating the essential connection between the ability to articulate a vision that is wanted and creating the reality

that is needed

2. Define what is meant by leadership that can initiate, facilitate and educate in a manner that leads to collaborative

community relationships which effect positive systemic change

3. Discuss the concept of the four functions of leadership and when each may be applicable

4. Have an opportunity to reflect on our own individual learned biases so that these biases do not unknowingly

block the ability to deescalate situations and to be experienced as fair

The Art and Science of Facilitation

Trainer: DG Mawn, Esq, Co-founder and Managing Partner, CSII/Intuitive Synergies

Date/Time: Monday, August 3, 1:30 pm - 5 pm


Coalitions are capable of coordinating sophisticated cross-system collaborations to bring about

community-level change by creating opportunities for open discussion and discernment on issues that

matter to the health and stability of the community. Participates will continue their journey in learning

how to improve coalition operations by becoming a more agile and mobile facilitator of meetings and

larger discussion groups. The intent is for facilitators to create a space where those gathered may hear

from each other through a structured conversation that keeps the flow of communication going

forward, while dealing with individual member’s tendencies to fight, flee or freeze.


1. Reassess the foundational elements necessary for a success communication between two or more people - what

you do before get the people in the room

2. Appreciate the research and science regarding that role of facilitation in community mobilization - what you do

when you finally get the people in the room

3. Be presented with possible techniques needed to create a safe space for conversations that allows for space to

address historic tensions, grievances and misconceptions; an exchange of knowledge and held truths focused on

engagement

4. Learn to own the responsibility to create a forum which nurtures the ability for participants to hear each other

leading to an increased appreciation of each other as individuals and to discover areas of commonness

Lights, Camera, Action! How Coalitions Can Effectively Pitch Themselves

Trainer: Barb Giniger Cooper, President, Cooper Communications and Stephanie Williams, Owner,

Director, Drama Learning Center


Room: 304-306

The day will be filled with hands-on learning, fun and engaging drama exercises designed to deal with

“presentation jitters,” and will culminate with participation in a “press event” where attendees will be in

the spotlight, either asking or answering questions. Performances will be videotaped and then

immediately critiqued.


1. Present their Coalition’s story so it resonates with the press, funders and partners

2. Create and deliver their Coalition’s 30-second pitch that can be used in a variety of venues – press conferences,

meetings with your constituents, etc

3. Answer challenging questions from the press and others while limiting the use of those, “ums and ahs,” and other

habits that may get in the way

The Power of Social Media: Reaching the Prevention Community

Trainer: David Lamont Wilson, Public Affairs Specialist, SAMHSA/CSAP

Date/Time: Tuesday, August 4, 1:30 pm – noon


This session on The Power of Social Media: Reaching the Prevention Community will present

communications trends and tools and provide guidance on methods for effectively addressing today’s

communication challenges. It will also provide techniques for how to promote and participate in online

conversations about prevention and National Prevention Week and include case studies on how

organizations are already using social media to discuss prevention. The session will help organizations

leverage digital tools to ensure that more individuals and communities alike are promoting the

importance of prevention and helping people to lead healthy, productive lives in their communities.


1. Understand the social media tools available for communicating with stakeholders about substance abuse

prevention and health observances such as National Prevention Week

2. Broadly define the techniques for promoting prevention strategies and participating in online conversations about

prevention and National Prevention Week

3. Understand how organizations are using social media to discuss prevention messaging around behavioral health

topics (e.g., alcohol, tobacco, and other drugs; suicide prevention; emotional well-being)

4. Evaluate the best digital tools and social media platforms for their coalitions

Lights, Camera, Action! How Coalitions Can Effectively Pitch Themselves

Trainer: Barb Giniger Cooper, President, Cooper Communications and Stephanie Williams, Owner,

Director, Drama Learning Center


Room: 304-306

Session repeated, please refer to Tuesday for details.

Leadership Boot Camp: Actionable Building Blocks for Proactive Leaders

Trainer: Raquel Eatmon, CEO, Rising Media, LLC.

Date/Time: Wednesday, August 5, 1:30 pm - 5 pm

Room: JW Grand Ballroom 8 Leadership Boot Camp (LBC) is an interactive session that elevates participants toward higher levels of

achievement through three actions: Intention, Influence and Integrity (ix3). Engaged participants will

understand how to use emotional intelligence competencies while becoming more effective leaders.

Raquel Eatmon will discuss instructional tools and value-based techniques to enhance an individual’s

personal strength. Attendees will engage in small group exercises that are proven to build professional

and personal skills. Raquel aligns this session around a personal mapping plan known as “Mindful

Marbles”. Mindful Marbles allows attendees to design a plan of action that is suitable for their personal

growth needs.


1. Footprint your leadership role

2. Rev up your awareness

3. Use intention with colleagues/clients

4. Work more efficiently within a team

5. Create a gateway for personal power

6. Proficiency in conflict

CPS – Communication Techniques for the Prevention Specialist


Date/Time: Thursday, August 6, 8:30 am – noon

Room: 302-303 This course for coalition leaders and members will address the job tasks of the Communication Domain

of the Prevention Specialist credential. Course content will build knowledge and competency in

organizational communication such as discussion facilitation, effective listening, consensus building,

presentation delivery and public speaking. Also, course content will address interpersonal

communication to the masses including promotions, public relations, marketing, and health education of

mission and strategies.


1. Employ effective internal communication skills

2. Demonstrate interpersonal communication competency

3. Conduct communication planning to align with your organization’s strategic plan

4. Utilize promotion, marketing, public relations, and advertising principles when conducting communication

activities

Take the Floor

Trainer: Raquel Eatmon, CEO, Rising Media, LLC.

Date/Time: Thursday, August 6, 1:30 pm - 5 pm


Before you can convey your message to your team, clients or the media, you will need one important

leadership skill: confidence. A confident person can relay an impactful message to the masses, move

people to take action and manage crisis effectively. In "Take the Floor", you will be guided through

various self-awareness exercises constructed to give you an in depth look at who you are being, how

others see you. This information is then measured against your desired outcome: how you desire to be

and how you want others to see/treat you. We will explore your thoughts, actions, verbal and non-

verbal communication. This is a take-charge of Y-O-U session! It’s about owning up to who you are and

allowing others to see that most authentic part of yourself. This session was created for people who are

ready to reach their highest potential, it is for those of you who are ready to own it, power-up and

“Take the Floor”.


1. Identify behaviors of effective and confident people

2. Understand the relationship of self-confidence to career and life success

3. Identify a number of personal traits that are holding you back

4. Develop a strategy for increasing your confidence level

5. Sharpen communication skills and speak from a leadership/authoritative stance

6. Understand how to turn setbacks into set-ups

7. Strengthen your network through a more polished you

Track 4: Cross-Sector Collaboration

Developing a Comprehensive Community Response to Heroin – Highway to Heroin

Trainer: Dorothy Chaney, President, Wisconsin Community Health Alliance and Randy Miller,

Executive Director, Drug Free Marion County


Room: White River G-I

The onset of heroin use, rooted strongly in misuse of prescription opioids, has become the great

convener of communities. Across the nation, key service providers, law enforcement, local government,

recovery, treatment and prevention professionals and many others are uniting to combat this epidemic

that is quickly becoming a leading cause of death. This session will focus upon the Four Pillar approach,

which was established in Europe, successfully implemented in Vancouver Canada and Australia just to

name a few. Most recently this approach was used in Wisconsin. During this interactive session,

participants will learn how to utilize the pillars approach in their own community, and understand how

taking this approach can successfully address the urgent issues related to overdose while also

implementing primary prevention strategies based upon local conditions.

Learning Objectives: At the conclusion of this training participants will be able to:

1. Learn about the evolution of the four pillars approach: treatment, prevention, enforcement and harm (risk)

reduction

2. Discover how the pillars approach utilizes a public health approach to heroin

3. Understand the how to develop a comprehensive community plan that includes prevention, intervention, harm

reduction and law enforcement initiatives

4. Understand the integration of medication abuse prevention as a unique and integrated “pillar”

5. Utilize the Strategic Prevention Framework within each pillar to develop logic models and data driven action plans.

6. Learn about effective and promising strategies being implemented through the pillar approach. This will include

case studies of Europe, Canada and Wisconsin

7. Be provided with tools and resources to assist in local community efforts

Substance Abuse: The Common Thread - Coalitions and Their Role in A Comprehensive

Public Safety Strategy

Trainer: Steve Magallan, Owner, Magallan Consultancy, LLC


Room: 304-306

Communities around the country are confronted with multiple public health and safety issues at one

time. Along with substance abuse, gangs, youth violence, and HIV/AIDS are just a few of the more

pressing issues coalitions face day to day. This 3 hour workshop will discuss the role of the DFC

Coalition in common parallel public health and safety initiatives along with strategies for building

meaningful partnerships.

Learning Objectives: At the conclusion of this unit participants will be able to:

1. Effectively represent the DFC coalition as a viable leader and/or partner

2. Navigate common pitfalls associated with high profile public safety issues/initiatives

3. Articulate the importance of the coalition’s mission-specific operations to local public health priorities

4. Effectively leverage local cross-sector resources

Hospitals, Community Benefit and the Coalition Connection

Trainer: Laura Fitzpatrick, Program Director, Coalition for a Drug-Free Muskegon County, Phoebe

Walker, Director of Community Services, Franklin Regional Council of Governments, Stephanie

Strutner, Executive Director, Allies for Substance Abuse Prevention of Anderson County

Date/Time: Tuesday, August 4, 8:30 am - noon

Room: White River E

Now, more than ever, prevention coalitions throughout the U.S. have an exciting opportunity to

enhance and sustain their efforts by partnering locally with organizations in their own communities – their local non-profit hospital. Health care reform and IRS rules require nonprofit hospitals to collect

and publish Community Health Needs Assessments every three years as well as fund IRS mandated

community benefit programs. Coalitions need to connect with local non-profit hospitals to help improve

and enhance community health. Substance abuse coalitions can also capitalize on mutually reinforcing

projects of interest to local hospitals and work with them to move policy, collect data, and create

innovative initiatives and to sustain the coalition’s efforts.

Engaging Law Enforcement




Local law and justice support is critical for coalition success. Involvement may include: police, sheriff,

corrections, probation, parole, courts, code enforcement and prosecution. But garnering real (as

opposed to token) involvement from this sector can be a daunting task. In this class, coalition leaders

and law enforcement will “team up” to help attendees learn strategies and tactics to take home to boost

your coalition’s commitment to your community’s plan to reduce substance abuse.

LGBT Engagement in Coalition Work

Trainer: Juan Carlos Vega, Policy Manager, Denise Spivak, Director of Member Relations and External

Affairs and Nicole Sutton, Grants Manager, LGBT HealthLink at CenterLink



Please join representatives from LGBT HealthLink for an in depth training session on how to weave the

LGBT population into different facets of your activities. Trainers will start by covering LGBT 101, health

disparities and terminology. Then they will dive into providing practical training tips on how to recruit

more LGBT people to your coalition, ensure your activities span LGBT issues, and make services LGBT

welcoming. Time will be given for action planning and feedback. Whether you're LGBT yourself or a

well-meaning noob to this issue, find the resources and skills you need to make sure you're not leaving

this underserved population behind.

Learning Objectives: At the end of the training, participants will be able to:

1. Define a range of professionally appropriate terminology for communicating with LGBT community members

2. Describe a range of LGBT health disparities

3. Build an action plan of strategies which can engage more LGBT population members in a variety of capacities

Tiger Moms, Shamans, and Jeremy Lin - Coalitions and Asian Pacific Americans

Trainer: Myron Dean Quan, Executive Director, Asian Pacific American Legal Resource Center

(APALRC) and Melissa Kim-Tom, Training Operations Manager, CADCA



Asian Pacific Americans are now the fastest growing community throughout the country. Often seen as

a "model minority", Asian Pacific Americans sometimes are perceived to be successful (rich, not needing

social services, and professionals) - the truth is many are refugees, working class, and have limited

English skills. This course will explore different challenges for service providers, consumers, and other

stakeholders seeking to ensure that coalitions develop cultural competency and language access for all

community members. This workshop will explore the challenges of working with the diverse Asian

Pacific American communities and substance abuse. With more than a dozen countries and hundreds of

languages and dialects from Asia and the Pacific Islands, as well as issues related to assimilation and

acculturation, the trainers will analyze anecdotes that highlight some of the cultural competency and

language access needs, as well as strategies to address substance abuse. In this interactive workshop

participants will explore the role language and culture play in coalition building. This course provides an

overview of Asian Pacific American demographics, including health disparities, and related behavioral

healthcare access issues. Participants will share strategies for addressing these issues in order to ensure

culturally competent and linguistically accessible services and the development of effective behavioral

healthcare systems.


1. Apply the National Standards for Culturally and Linguistically Appropriate Services in Health and Health Care (the

National CLAS Standards) to coalitions

2. Understand strategies to reduce barriers to behavioral healthcare for Asian Pacific Americans (examples include

stigma and shame)

Alcohol Marketing and Youth: How Do We Go Forward?

Trainer: David Jernigan, PhD, Associate Professor, Department of Health, Behavior and Society, and

Director, Center on Alcohol Marketing and Youth, Johns Hopkins Bloomberg School of Public Health



This session will review the latest evidence on the relationship between exposure to alcohol marketing

and youth drinking behavior, including findings from long-term studies of young people, research on

youth brand choices and drinking, youth cultural exposure (such as movies or popular music), as well as

recent work on the effects of digital and social media on underage drinking. The second half of the session will address the question of what we do with this evidence – what the options may be for action

at global, federal and state levels, and what promising programs exist at the local level.

Current and Future Directions for Prevention in Higher Education

Trainer: Richard Lucey, Jr., Special Assistant to the Director CSAP/SAMHSA



This interactive session will present an overview of SAMHSA's Strategic Initiative on Prevention of

Substance Abuse and Mental Illness as it relates to college campuses, including the prevalence of

substance abuse on college campuses, suicide prevention efforts at institutions of higher education,

current research on evidence-based programs and strategies, and opportunities for collaboration at the

national, state, and local levels. With more than 20 years' experience focused on behavioral health issues

among college students, the presenter will share information on strategic approaches to prevention,

recommended strategies, core elements of effectiveness, and resources that are available to assist in

prevention efforts, with ample time for attendees to share their experiences and learn from the

experiences of others.

Defining the Role of Substance Abuse Prevention in Overall Health and Collectively

Sharing Effective Strategies Trainer: Frances M. Harding, Director, CSAP/SAMHSA

Date/Time: Wednesday, August 5, 1:30 pm – 5:00 pm


As SAMHSA continues to align its work with the National Prevention Strategy, SAMHSA's prevention-

related programs directly relates to four of the seven priorities outlined in the strategy - tobacco-free

living; preventing drug abuse and excessive alcohol use; mental and emotional well-being; and injury and

violence free living. This session will be divided into several interactive opportunities to discuss

increasing partnerships in communities, with a focus on bringing improvement of overall health through

substance abuse prevention science. Fran Harding will provide an overview of SAMHSA's FY 2015 -

2018 Strategic Plan "Leading Change 2.0: Advancing the Behavioral Health of the Nation". She will lead a

unique session with participants working in small groups sharing their stories of success and challenges in

building an infrastructure for overall health using substance abuse prevention methods and strategies.

Participants can expect to leave this session with increased knowledge, tools, and skills that they can

bring back to their communities to expand their own efforts in connecting with overall health.

Implementing Environmental Strategies to Reduce Underage Drinking

Trainer: David Jernigan, PhD, Associate Professor, Department of Health, Behavior and Society, and

Director, Center on Alcohol Marketing and Youth, Johns Hopkins Bloomberg School of Public Health



Dr. Jernigan has nearly 30 years of experience working on alcohol policy in almost every environment

imaginable. This is a small, hands-on session that will is open only to people who are working to

implement evidence-based environmental strategies around what the World Health Organization has

termed the "best buys" for reducing alcohol problems: policies related to the physical availability of

alcohol, cost of alcohol, and alcohol marketing. These strategies can be difficult to achieve, but can yield

considerable results if implemented effectively. The session will group people into the three policy

arenas, and help them identify and brainstorm how to address barriers, in terms of stages in an

implementation effort, messaging, enforcement and evaluation.

Learning Objectives: By the end of this session, participants will be able to:

1. Identify a range of strategies relevant to the "best buy" approaches to reducing underage drinking

2. Address barriers to implementing these strategies through familiarity with best practices from other jurisdictions

3. Understand the need for advance planning and coalition capacity development in order to implement promising

alcohol policies

Substance Abuse: The Common Thread - Coalitions and Their Role In A Comprehensive

Public Safety Strategy




Communities around the country are confronted with multiple public health and safety issues at one

time. Along with substance abuse, gangs, youth violence, and HIV/AIDS are just a few of the more

pressing issues coalitions face day to day. This 3 hour workshop will discuss the role of the DFC

Coalition in common parallel public health and safety initiatives along with strategies for building

meaningful partnerships.


1. Effectively represent the DFC coalition as a viable leader and/or partner

2. Navigate common pitfalls associated with high profile public safety issues/initiatives

3. Articulate the importance of the coalition’s mission-specific operations to local public health priorities.

4. Effectively leverage local cross-sector resources

A Community-led, Place-based Approach to Reducing Crime that Affects Youth at “Hot

Spots”

Trainer: Mariko Lockhart, Director, Seattle Youth Violence Prevention Initiative City of Seattle and

Barb Biondo, Senior Project Coordinator, Seattle Neighborhood Group

Date/Time: Thursday, August 6, 1:30 pm - 5 pm


At this workshop you will learn how Seattle is applying a new, research-based approach to address

youth crime and victimization at long-term hotspots through non-arrest strategies. This effort involved:

developing a focused outreach strategy to engage stakeholders from a diverse neighborhood, training to increase community capacity to engage in data-driven problem solving, supporting community

mobilization while planning for sustainability.


1. How to “problem-solving" your process: No matter how well thought out your plan or how carefully prepared

your grant application, you will run into challenges translating your plan into action.

2. We share lessons learned on the importance being flexible and creative in order to engage and support

community involvement;

3. Organizational tactics to make cross-sector collaborations effective, most significantly the engagement between

law enforcement and community members, and keep important partners engaged

Track 5: Education, Advocacy and Mobilization

Lobbying VS Education of Elected Officials

Trainer: Sue Thau, Public Policy Consultant, CADCA



This session will provide participants with the basic information they need to learn about the differences

between education and lobbying. This will be a highly interactive and engaging session emphasizing how

to most effectively educate policy makers and the public by using your local data.

Taking Back Take Backs: The Law Enforcement Perspective

Trainer: Charlie, Cichon, President, National Association of Drug Diversion Investigators (NADDI),

and Lesley Gabel, Co-Executive Director, Hunterdon County Safe Communities Coalition



The nation is coming together to battle the opioid overdose crisis. One of the environmental strategies

widely used is the use of drug take back programs to reduce the volume of unused and unneeded

medicines available for abuse. Coalitions and law enforcement were the innovators and led the charge

on drug take backs, then the DEA joined the effort with highly successful National Take Back Days.

Now that DEA-sponsored take backs have ended, and new regulations turn the matter back to the

community leaders, pharmacists and local and state law enforcement to take on or expand this strategy.

So, how do drug take backs factor into a comprehensive coalition strategy? What are the challenges and

benefits of drug take backs from the law enforcement side? Join in a dialogue with law enforcement

leaders on this timely topic.


1. Receive the current picture of drug division in the U.S.

2. Gain a better understanding of the chain of custody and legal implications for law enforcement

3. Hear from a sheriff how to better engage your local law enforcement in this “new era of take backs”

4. Consider the geographic, financial and policy implications in running an effective disposal program

5. Discuss what we know, or don’t know, from any research on this strategy and ways you can evaluate your take

back program

ARIDE Training for Law Enforcement – Day 1

Trainer: Joe Turner, Indiana Director of DRE

Date/Time: Tuesday, August 4, 8:00 am – 5 pm

Room: 301

ATTENDANCE IS LIMITED TO LAW ENFORCEMENT PERSONNEL ONLY. If you’re interested in attending, pre-

registration is required. Please check the applicable box on the registration form to attend this special two-day program.

This course will train law enforcement officers, to observe, identify, and articulate the signs of

impairment related to drugs, alcohol or a combination of both, in order to reduce the number of

impaired drivers and impaired driving related traffic collisions. This course will train other criminal

justice professionals (prosecutors, toxicologists, etc.) to understand the signs of impairment related to

drugs, alcohol, or a combination of both and enable them to effectively work with law enforcement in

order to reduce the number of impaired drivers and impaired driving related traffic collisions. The

ARIDE course is 16 hours of classroom instruction and includes the following: Review of NHTSA SFSTs,

seven categories of drugs, signs and symptomology, physiology of drugs, courtroom testimony, report

writing and drug combinations. ARIDE training particioants will also be able to attend 2015 MYTI

Training Sessions on Monday and Thursday.

CPS - Principles of Community Organizing for the Prevention Specialist



Room: 302-303

This course is designed for coalition leaders and members to address the job tasks of the Community

Organization Domain of the Prevention Specialist credential. Course content will build knowledge and

competency in forming strategic alliances, building community ownership of prevention efforts through

collaboration, and developing community-based coalitions to manage the levels of shared co-work.

Course content will address getting to know community leaders, influencers, and norm setters; gaining

community buy-in through partnerships and mobilization; identifying specific strategies around which to

mobilize; and forming collaboratives to leverage spheres of influence to conduct cross-cutting behavioral health planning.


1. Identifying stakeholders to engage them in alliances and coalitions

2. Developing an organizational structure built on the principles of co-work

3. Building community ownership through partnerships and mobilization

4. Participating in behavioral health planning and activities

Why Place Matters: Mapping Health Disparities

Trainer: Lisa Isgett, GIS Spatial Analyst/Cartographer, Univ of North Carolina, CounterTools



Get an overview of the state of the literature on place-based health - what do we know? Overview of

GIS - what is it and how can it help. We will discuss what data you need, where to find it, and how to

analyze it to determine if there are disparities in a particular area of interest. Finally, we will discuss

some basic cartographic rules to making powerful story maps and take a look at participant maps. We

invite you to bring your maps to share with the group.


1. Why place matters - overview of evidence-based literature and GIS

2. Spatial analysis to determine disparity using retailer density and proximity measures as class case study

3. What to do and not to do in creating a compelling story map (bring your own maps for show-and-tell)

Affecting State and Local Policy Change



Room: White River E

This training session will provide an overview of the following: Definition of “policy”, from formal to

informal; Criteria for effective policies; Matching policies to specific local conditions in communities;

Walking through the steps of a policy campaign; and Definitions of “lobbying” activities and the ways in

which “advocating for policy change” can differ from “lobbying”.

Why Place Matters: Mapping Health Disparities

Trainer: Lisa Isgett, GIS Spatial Analyst/Cartographer, Univ of North Carolina, CounterTools



Get an overview of the state of the literature on place-based health - what do we know? Overview of

GIS - what is it and how can it help. We will discuss what data you need, where to find it, and how to

analyze it to determine if there are disparities in a particular area of interest. Finally, we will discuss

some basic cartographic rules to making powerful story maps and take a look at participant maps. We

invite you to bring your maps to share with the group.


1. Why place matters - overview of evidence-based literature and GIS

2. Spatial analysis to determine disparity using retailer density and proximity measures as class case study

3. What to do and not to do in creating a compelling story map (bring your own maps for show-and-tell)

ARIDE Training for Law Enforcement – Day 2

Trainer: Joe Turner, Indiana Director of DRE

Date/Time: Wednesday, August 5, 8:00 am – 5 pm

Room: 301

ATTENDANCE IS LIMITED TO LAW ENFORCEMENT PERSONNEL ONLY. If you’re interested in attending, pre-

registration is required. Please check the applicable box on the registration form to attend this special two-day program.

This course will train law enforcement officers, to observe, identify, and articulate the signs of

impairment related to drugs, alcohol or a combination of both, in order to reduce the number of

impaired drivers and impaired driving related traffic collisions. This course will train other criminal

justice professionals (prosecutors, toxicologists, etc.) to understand the signs of impairment related to

drugs, alcohol, or a combination of both and enable them to effectively work with law enforcement in

order to reduce the number of impaired drivers and impaired driving related traffic collisions. The

ARIDE course is 16 hours of classroom instruction and includes the following: Review of NHTSA SFSTs,

seven categories of drugs, signs and symptomology, physiology of drugs, courtroom testimony, report

writing and drug combinations. ARIDE training particioants will also be able to attend 2015 MYTI

Training Sessions on Monday and Thursday.

Back to the Future: The Vape Shop, Hookah and E-Cigarette Challenge

Trainer: Alicia D. Smith, MPH, CPH Manager, Tobacco Prevention Programs, CADCA and Colleen

Hopkins, MPH, Senior Associate, Tobacco Prevention Programs, CADCA



The purpose of this course is to highlight historical trends associated with traditional tobacco use dating

back before comprehensive, tobacco-free policies were enacted and draw parallels to current marketing practices. This course will show the value in being reminded of the marketing trends Big Tobacco used

more than 50 years ago as a present-day assessment of their current marketing practices concerning

Electronic Nicotine Delivery Systems (ENDS). Attendees will have the opportunity to identify how

current tobacco prevention strategies can be applied to address this alarming issue and consider the

implementation of new promising practices in their local communities. Attendees will also become

familiar with the myths and truths about ENDS and how to communicate this information to different

audiences. Finally, attendees will be introduced to strategies that promote partnerships among existing

and new stakeholders to broaden community buy-in for prevention and regulation of these products.


1. Identify reoccurring marketing practices used by the tobacco industry

2. Identify at least one strategy that can be applied to address ENDS in local communities

3. Understand how to communicate the facts about ENDS to different audiences

4. Identify at least one strategy that supports partnerships to reduce exposure to ENDS

Community Mobilization: Harnessing People Power




In the context of relentless societal pressure to expand the availability and access to alcohol and other

drugs (ATOD) in communities, coalitions face significant challenges to effectively respond. Addressing

new and existing ATOD problems and ever-changing local conditions requires significant collective

action from sectors AND residents. At the heart of every successful movement are grassroots

community members ready to become agents for community transformation. If you’re ready to build

and harness the power of grassroots local activism in your community coalition, this course is for you.


1. Describe the importance of community mobilizing to their alcohol and other drug prevention work

2. Determine which of the strategies being implemented by their community coalition could be strengthened by

engaging grassroots community members

3. Identify which individuals, groups or other segments of the community require outreach

4. Identify decision makers in their community requiring outreach and advocacy

5. Build a community plan that will identify who will engage in what aspects of the work

Keeping up with the Carcinogens: A Guide to Ending Coalition-Retailer Silos

Trainer: Alicia D. Smith, MPH, CPH Manager, Tobacco Prevention Programs, CADCA and Colleen

Hopkins, MPH, Senior Associate, Tobacco Prevention Programs, CADCA



This course illustrates the need for ongoing data collection and building non-traditional partnerships to

monitor the nature and extent of tobacco use in local communities. The course will review the

environmental factors that play a key role in creating social norms. The course content addresses the

need for coalitions to proactively implement strategies that involve retailers in tobacco prevention work;

coalition partnership building often takes place on unnatural bridges of compromise. Strong coalition

capacity and sustainability are necessary to support successful long-term implementation of tobacco

control strategies. Therefore, partnering with local tobacco retailers to educate them about tobacco

marketing practices and its effect on the community’s framework could have an extensive impact on

youth access to tobacco products and exposure to industry advertising.


1. Improve their understanding of the local tobacco retailers to develop an outreach/membership plan to target

these stakeholders for collaboration

2. Create action plans containing best and promising practice strategies for health education and prevention that can

be presented to local tobacco retailers for partnership

3. Understand principles of long-term social change as a framework for sustaining and institutionalizing strategies

4. Identify opportunities for education and collaboration with tobacco retailers that promotes positive community

changes that benefit the children and adults living, working and playing in those communities

Developing a Comprehensive Plan to Address Impaired Driving




Comprehensive, multi-component interventions have shown significant reductions in impaired driving

among adults and youth. In this course, CADCA will review current research about the problem of

impaired driving (both drugs and alcohol), will identify state and local data resources for coalitions to

consider, and review evidence-based strategies to effectively address impaired driving. Discussion will

center on engaging new partners, such as prosecutors and judges, to engage in comprehensive impaired

driving efforts and how this work can be tied to existing coalition efforts in a seamless and coordinated

manner.


1. Learn current research about the problem of impaired driving

2. Learn about important data to collect in a community assessment to better understand the issue

3. Learn about evidence-based strategies for reducing impaired driving

4. Learn how to engage new community partners to ensure success

5. Learn how to build and/or improve upon impaired driving efforts within the community

Track 6: Sustainability

Benefit: Cost Analysis of Substance Abuse Prevention - Practical Application


County, Sarah Harrison, MS, CPSII, Executive Director, Roane County Anti-Drug Coalition and Stacey

Pratt, MBA, CPSII, Project Coordinator, Allies for Substance Abuse Prevention of Anderson County, Inc.


Room: White River F

Coalitions continually face challenges to achieve sustainability. Estimating benefit cost ratios can serve as

the basis for demonstrating the savings in burden spending with the implementation of environmental

strategies. This course will demonstrate how two coalitions in Tennessee utilized existing research and

local data to conduct a benefit cost study for the state and for their local communities. This course is

recommended for mathematics-minded coalition professionals and evaluators. Participants should bring the

following and be prepared to practice sample calculations: internet capable computer or tablet, calculator, pencil.


1. Awareness of existing cost-benefit analyses and understanding the use

2. Determine local public burden spending on substance abuse

3. Gain knowledge of data required to calculate benefits and costs

4. Hands-on application of sample calculations

Grant Writing – The Coalition Special Forces


Date/Time: Tuesday, August 4, 8:30 am – 5:00 pm

Room: JW Grand Ballroom 9 This full-day workshop will provide a comprehensive overview of the grant writing and selection

process. The workshop will address the fundamentals of grant writing, the components of a grant, and

the variety of granting organizations available. Participants will also learn tips of the trade that can

improve your chances for success.

Learning Objectives: At the conclusion of this course, participants will be able to:

1. Understand the fundamental elements of a grant proposal such as the objectives, problems addressed,

methodology, evaluation, key personnel and budget

2. Develop a clear proposal outline and proposal in response to funder guidelines

3. Prepare a basic budget

4. Construct a basic evaluation component

5. Research available grants

Using Data for Sustainability: Best Practices from the Field

Trainer: William Geary, PhD, Deputy Director and Andrea de la Flor, Senior Manager, CADCA



How can coalitions use the data they already have to actively encourage members and partners to

engage in practices that enhance sustainability? This training session highlights three of the best practices

and tools that were presented in CADCA’s “Using Data for Sustainability” webinar series. Participants in

the training session will practice using tools that will enhance their membership, maintain credibility with their partners and the community, and enhance their ability to access resources. Finally, participants will

develop plans for utilizing these tools in their own communities.


1. Identify the basic elements of coalition sustainability

2. Understand how specific tools can enhance sustainability

3. Practice using these specific tools

4. Apply these tools to their own coalitions

Secrets to Coalition Success

Trainer: Steve Magallan, Owner, Magallan Consultancy, LLC Date/Time: Wednesday, August 5, 8:30 am - noon


Two out of 3 Coalitions will experience a significant budget shortfall within the first five years of

existence. Planning for such occurrences as well as sustaining operations well into the future should be

a priority for all coalitions. This 3 hour workshop will address coalition issues that lead to budget

shortfalls as well as proven strategies for building sustainable funding sources. Common themes such as

broad-based sector representation, action planning and securing matching contributions will be

discussed.


1. Compare and contrast the key constructs of high functioning coalitions

2. Understand the difference between coalition functionality vs competency

3. Craft a realistic development strategy

Beyond the Federal Grant: How to Maximize a Philanthropy Strategy




Coalitions often do not have adequate resources to do all the work that they need and want to do in

communities. Philanthropy can be a source of funding that Coalitions often overlook. The world of

philanthropy can seem mysterious, intimidating and exclusive; however, the cultivation of relationships

with philanthropic organizations can lead to increased sustainable funding.


1. Understand basic information about philanthropic organizations

2. Understand how to start and maintain a relationship with a philanthropic organization

3. Understand the philanthropic calendar

4. Search and Identify philanthropic organizations best suited to their mission

5. Develop a script to approach a foundation

6. Develop a 12 month action plan targeting philanthropic organizations

Developing Effective Business Strategies to Foster Community Change for the Long Haul


County



Prevention coalitions are often created to address some social burden in a community. As such, we can

often develop tunnel vision in achieving our mission, losing sight of the importance of the business side

of coalition operations. This session will highlight qualities that enable coalitions to be both effective and

sustainable and will explore best practices for coalition business. Participants will have the opportunity

to analyze their own current coalition’s position and will be able to identify a plan for improvement of

coalition systems.


1. Recognize that effective and sustainable coalitions operate like a business

2. Explore best practices for coalition businesses

3. Analyze current coalition position and identify a plan for improvement

2015 Drug-Free Communities (DFC) Town Hall Meeting

Trainer: TBD

Date/Time: Wednesday, August 5, 5:15 pm – 6:30 pm

Room: JW Grand Ballroom 5-6

Whether your coalition has a million dollars in the bank or is barely getting by on a “shoestring” budget,

the idea of more funds coming into your coalition is an enticing one. And, whether, your coalition

services a rural county or the urban core, you, too, can be a fundraiser. How, you ask? Because coalition

fundraising is very much about connecting the coalition’s mission with the interests of potential

stakeholder organizations and people and then building lasting relationships with those stakeholders,

coalition staff and members are natural “sellers” to convince investors. Join us as we discover the nuts

and bolts of fundraising through dynamic lecture, group activities, and role playing. This course will

explore the fundamentals of fundraising with plenty of time for applying fundraising principals to your

coalition including determining your coalition’s readiness for fundraising, building an integrated

fundraising plan and mobilizing members to implement the plan.

Shoestrings, Velcro and Duct Tape...Understanding How to Budget for Sustainability

Trainer: Greg Puckett, Executive Director, Community Connections, Inc.

Date/Time: Thursday, August 6, 1:30 pm – 5 pm


Whether your coalition has a million dollars in the bank or is barely getting by on a “shoestring” budget,

the idea of more funds coming into your coalition is an enticing one. And, whether, your coalition

services a rural county or the urban core, you, too, can be a fundraiser. How, you ask? Because coalition fundraising is very much about connecting the coalition’s mission with the interests of potential

stakeholder organizations and people and then building lasting relationships with those stakeholders,

coalition staff and members are natural “sellers” to convince investors. Join us as we discover the nuts

and bolts of fundraising through dynamic lecture, group activities, and role playing. This course will

explore the fundamentals of fundraising with plenty of time for applying fundraising principals to your

coalition including determining your coalition’s readiness for fundraising, building an integrated

fundraising plan and mobilizing members to implement the plan.


1. Assess their coalition’s readiness to fundraise

2. Understand the components of a strategic and integrated fundraising plan

3. Identify techniques for helping coalition members overcome their fundraising fears

Track 7: What's Trending

Business and Community: Industry Roles and Responsibilities

Trainer: Danna E. Droz, R.Ph., J.D., Prescription Monitoring Program (PMP) Liaison for the National

Association of Boards of Pharmacy (NABP), Mike Ybarra, M.D., Senior Director, PhRMA, with

moderator: Mary Elizabeth Elliott (MEL), Vice President, Communications, Membership, Marketing and

IT, CADCA



How is the industry leveraging its strengths to support prevention and education and, what additional

opportunities are being explored? Get an eyewitness account from an emergency room Dr. about

overprescribing, learn about the value of PDMP’s from the pharmacist’s point of view and round out the

course with an interactive dialogue and break-out session featuring secure disposal methods. This

Monday morning session will give you the inside view from the business perspective and arm you with

ideas to best engage prescribers and pharmacists in your community.


1. Get an eyewitness account of prescription drug abuse from an emergency room doctor’s experience

2. Discuss the role of industry in supporting education, effective prevention and treatment to reduce Rx drug abuse

3. Learn more about the ways technology can help mitigate the crisis, from abuse deterrent technologies to

monitoring systems

4. Share in a dialogue about safe disposal strategies

5. Find out the best ways to engage prescribers and pharmacists in your local coalition work

Faking It! The Challenge of Synthetics

Trainer: Joe Rannazzisi, Deputy Assistant Administrator, Office of Diversion Control, U.S. Drug

Enforcement Administration and Carlton Hall, Deputy Director, Training and Technical Assistance,

CADCA Date/Time: Monday, August 3, 9:45 am - noon

Room: White River E

Spice or K2, which is marketed as incense or “synthetic marijuana” and Molly, which refers to the

powder or crystal form of MDMA (3,4-methylenedioxy-methamphetamine) or ecstasy are both

synthetic drugs that are popular among youth. The plant material in Spice or K2 is sprayed or soaked

with unknown psychoactive substances and Molly, a synthetic designer drug, may be any number of

psychoactive chemical compounds, which makes both of these drugs and other synthetics dangerous and

harmful. This workshop will address the emergence of synthetic drugs and the dangers posed by these

substances, as well as the federal and local response to restrict the sale of these substances. This

workshop will also provide updates to the currently known information on synthetic drugs. Coalitions

will have an opportunity to discuss and define how to adapt their response to the challenges of synthetic

drugs by understanding the differing and unique local conditions that contribute to the problem.

The Naked Truth About Marijuana

Trainer: Sue Thau, Public Policy Consultant, CADCA and Thomas J. Gorman, Director, Rocky

Mountain HIDTA



Marijuana continues to be a hot topic in every community throughout the country. The landscape is

constantly changing and coalitions must be armed with effective tactics, tools and messages to deal with

it. Participants in this session will gain a better understanding of how CADCA has translated the science

on marijuana into major themes and developed prevention messages that resonate at the community

level around each of them. As a follow-up, CADCA has invited distinguished subject matter experts to

conduct training sessions that will go deeper into the research and information aligned to each one of

the themes of (1) academic achievement and brain development, (2) public and highway safety, (3)

productivity and the workforce, and (4) effects marijuana legalization has had on a number of key

metrics in Colorado.

Measuring Marijuana’s Impact Locally: Trends and the Eight Enforcement Priority Areas

Trainer: Thomas J. Gorman, Director, Rocky Mountain HIDTA Date/Time: Tuesday, August 4, 8:30 am - noon


Marijuana continues to be illegal as a Schedule I substance under Federal Law. Coalitions can play an

important role in gathering and organizing information that might be helpful to track the important

changes in marijuana policies/laws at the state and local level and role of the 8 priority areas in your

state and communities. Participants will become familiar with the role that coalitions can play in

collecting local information that aligns with these priority areas and how changes in marijuana law might

impact important state and local metrics. This workshop will also provide an overview of marijuana

trends, specifically marijuana concentrates, produced with new and dangerous extraction methods that

elevate their THC content and are an increasing concern to law enforcement and public health officials.

PDMPs - Revealed

Trainer: John Eadie, Director of Brandies University Center for PDMP Excellence; Van Ingram,

Director, Kentucky Office of Drug Control, and Molly Rutherford, M.D., Chief Medical Officer,

Renewed You Clinic and Owner, Bluegrass Family Wellness, PLLC



CADCA is bringing back a highly popular session from Forum 2015 and going deeper on the topic of

Prescription Drug Monitoring Programs (PDMPs). Ever wonder how PDMPs work, exactly? This training

session will cover the ins and outs of this life-saving, electronic database that tracks designated data on

substances dispensed statewide. This tool helps physicians diagnose addiction and therefore refer

patients for treatment. So far, 49 states and the District of Columbia have PDMPs. But what states are

excelling? Want to find out how your state measures up? Engage with three experts representing very

different disciplines – research, law enforcement and medicine –as they reveal to you their knowledge

on PDMPs.


1. Get an overview of PDMPs in general and the KASPER system, Kentucky’s groundbreaking system. Find out how

the PDMP in your state measures up.

2. Learn to identify best practices and how to incorporate these recommendations into action in your state

3. Gain new insights and get the prescribers view from a medical professional who uses the system in her daily work.

4. Create a road map to advocate for improvements to your state’s PDMP.

Marijuana and Kids' Brains—What's the Real Buzz?

Trainer: Ruben Baler, PhD, Health Scientist Administrator, National Institute on Drug Abuse (NIDA)



Marijuana affects brain development, and when it is used heavily by young people, its effects on thinking

and memory may last a long time or even be permanent. This power session will highlight current and

planned NIDA-support research to understand how and why marijuana use impacts adolescent brains

and how what we are learning can enhance community-based education and prevention efforts.

Coalition Best Practices for Addressing Prescription Drug Abuse/OTC

Trainer: Lesley Gabel, Co-Executive Director, Hunterdon County Safe Communities Coalition and

Catherine Brunson, Trainer/Consultant, CADCA’s National Coalition Institute



Prescription drug abuse has become an epidemic across the country. As their availability and

consumption is different than illegal drugs such as cocaine or heroin, they present unique challenges for

the prevention field. This course will offer some best practices that coalitions are employing to address

prescription drug and OTC issues with a focus on problem solving and building capacity with community

partners and the healthcare community.


1. Access data and resources to assist their coalition in assessing and measuring their progress to address

prescription drug and OTC issues

2. Identify and develop capacity building strategies for engaging community partners and the healthcare community

3. Engage in group problem solving scenarios to action plan for overcoming obstacles or challenges frequently

encountered in coalition efforts

Marijuana’s Impact on Highway Safety: Drugged Driving

Trainer: Stephen K. Talpins, JD, Vice President, Institute for Behavior and Health, Inc.; Rumberger, Kirk

and Caldwell, P.A. and Joanne Thomka, Director, National District Attorneys Association



The content of this session will focus on the research behind and prevention messages to address the

public and highway safety. Participants will learn about the latest science behind driving under the

influence of drugs with an emphasis on the effects of marijuana-induced impairment and issues

surrounding measuring levels of the drug to prove impairment. Additionally, these presenters will go

deeper into the science about marijuana’s impact on public safety and the associated costs to

communities.

Marijuana’s Impact on the Workplace

Trainer: Becky Vance, Marketing & Community Outreach, Memorial Hermann Prevention and

Recovery Center (PaRC)

Date/Time: Wednesday, August 5, 1:30 pm – 5 pm Room: White River E

The content of this session will focus on the research behind and prevention messages to address

marijuana employment, productivity, and the workforce. Participants will explore the science around

marijuana’s impact on employee productivity. Also, the presenter will discuss strategies for businesses to

address liability issues and modify drug-free workplace policies considering the medical and legalized

marijuana landscape.

Adapting to the Marijuana Legalization Movement: Lessons Learned From the Field and

Responding to the Rhetoric

Trainer: Pat Bird, Prevention Manager, Utah County Dept. of Drug and Alcohol Prevention and

Treatment (UCDDAPT), Debra Williams, Better Brodhead and Erica Leary, Program Manager, North

Coastal Prevention Coalition



Every day conversations and news stories are littered with rhetoric and misinformation about marijuana.

A number of dedicated coalition leaders have been dealing with “medical” marijuana legalization,

decriminalization of marijuana, and recreational use of marijuana policies and initiatives for years. Those

professionals have made excellent use of the marijuana-related research, talking points, messages, and

other resources provided by NIDA and CADCA and have adapted them into effective tools to support

their local efforts. During this session, participants will hear from those coalition professionals and community leaders who have been working proactively to deal with these issues in their states and

communities. This course will offer participants an interactive opportunity to engage in mock community

discussions on this topic and practice responding to rhetoric.

TRAINING SESSIONS - CADCA · 2015-06-04 · as of June 4, 2015 TRAINING SESSIONS Track 1: Achieving...

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