Training ProgrammeInnovation on SMEs

INTRODUCTION TO THE DAY

09.15 Registration/coffee09.30 Introduction09.45 Module 1: Your Inner Innovator11.00 Coffee (15 mins)11.15 Module 2: Types of Innovation12.15 Module 3: Mapping your innovation route13.00 LUNCH14.00 Module 3: Mapping your innovation route 14.30 Module 4: YOUR ACTION PLAN15.15 Coffee (15 mins)15.30 Module 4: YOUR ACTION PLAN16.45 Open questions and answers17.00 Close

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mapping your innovation journey/route

"Everyone has the key of their innovation engine, it is up to them to turn it"3

The Innovation Process

Theory versus Practice

Innovation theory provides a lot of different theories about:

"standardized innovation processes"

But innovation PRACTICE shows that

…there‘s no one size fits all approach.

…innovations cannot be designed divorced from reality

…successful innovations need creative and analytical skills

…innovation processes should be kept simple

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Look for a nice image, can we use the one from Mod4 that refers to one size fits all

The Fours Steps of the innovation journey

1. Creativity

2. Strategy

3. Implementation

4. Profitability

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Step 1: CreativityWhat is it…

• What can I do (to improve my creativity)?•Knowledge, Observation• Imagination•Attitude, Drive & Motivation

• Context and constraints of my environment?•People•Space•Resources (not only money!)•Culture

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Exercise

• Everybody get a piece of paper

and write down their definition

of innovation

Step 1: CreativityWhat is it…

Possible definitions that we can find in literature…

1. "Using old things in new places, ways and combinations“

2. Creative behaviors possessing an element of newness,

novelty, and difference (Herrmann, 1996)

3. Creativity is an act, an idea, or product that changes an

existing domain, or that transforms an existing domain into a

new one, and creative person is whose thoughts or actions

bring these changes.

4. What is there on the wall? 8

Step 1: CreativityWhat is it…

Step 1: CreativityWhat can I do (to improve my creativity)?

Imagination

“Every child is an artist.

The problem is how to remain an artist once we grow up.” Picasso

1. See the World Through a Child’s Eyes• Be forever curious.• Always be open to new things

2. Connect & Combine ideas

3. Framing and Reframing Problems

4. Challenge Assumptions • Do not believe the first answer…• Embrace ambiguity• Be able to visualize other worlds 9

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Exercise

Draw a house……

Step 1: CreativityWhat can I do (to improve my creativity)?

People you work with

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Step 1: CreativityContext and constraints

Physical Space

12Successful Creativity Keep calm, don't talk, Why they are not creative?

Kindergarten High School Office

Step 1: CreativityContext and constraints

Resources

Money is ok,

but not enough

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Step 1: CreativityContext and constraints

All the things you have around you

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Look for another image where people use limited things in environment and be creative + EXERCISE

Step 1: CreativityContext and constraints

Culture (The background music of any community)

Weird, or just different?

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Work on this one…..

Step 1: CreativityContext and constraints

Step 2: StrategyDetermining the usefulness of an idea

TOOL:

Six Thinking Hats: Innovation & Creative Thinking (Edward De Bono)

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Change image and better description

Six Thinking Hats:

Determine the

usefulness (and a

marketing strategy)

for this idea…

a bike made completely of recycled cardboard and car tires

Exercise

Step 2: StrategyDetermining the usefulness of an idea

Step 3: ImplementationPutting the new idea into action

1. The benefits of a Mapping Plan (See in details at

Module 4)

2. Treat Life as an Experiment

3. Failing can often be part of the Innovation Process

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• Define target outcomes – e.g. increased profit, broader customer base

• Identify small, easily implementable steps to help you achieve these

• Assign clear roles and responsibilities.

• Give guidelines rather than rules

• Evaluate at each step and adjust as necessary

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Step 3: ImplementationPutting the new idea into action

Step 4: ProfitabilityMaximizing the added value from the implementation of the new idea

1. Defining: Sets innovation objectives and mobilizes your efforts.

2. Developing: A stream of original ideas tied to real business objectives.

3. Creating: A flexible approach to shepherd innovative ideas to market.

4. Building: Work environment that drives innovation across your organization.

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• Innovations follow the customers and thus the market.

• Research is a necessary, but not the only requirement for innovation. Successful innovation needs implementation on the market.

• (Innovation) networks are the catalysts for innovation.

• Economical value results from successful innovation.

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Step 4: ProfitabilityMaximizing the added value from the implementation of the new idea