Marketing & Management Acumen (MMA)

Training & education for business and not-for-profit organizations

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Table of ContentsTitle Slide

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About MMA 3

Trainers’ Background 4

Benefits 5

Seminars & Workshops---Available 6

Sales & Distribution 7

Research 8

Marketing Management 9

Business & Supervisory Management 10

Training Methodology 11

Familiar Industries 12

Team Leader 13

Contact 14

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About MMA

A consortium of experienced university and college educators with former careers in business and manufacturing.

Designing unique training programs for in-house operations in marketing, sales & distribution; business & supervisory management. We develop training curricula and deliver according to clients’ objectives.

We cover consumer and business markets; product and service markets, business and not-for-profit organizations.

Training areas includes a wide range of business topics under the following core functions of business: • Sales & Distribution• Marketing & Operation Research• Marketing• Business & Supervisory Management

Our services range from one-shot contractual to long term management of training programs.

Registered and located in North America with an agency in the Caribbean.

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Trainer Background

Flexible---dual background in education and industry. Experts in education and training:

• Designing Curricula

• Conducting Research

• Instructional Design

• Course Material Development

• Project management

Advance degrees with years of experience in business related discipline.

Personable and engaging with experience teaching and working in multicultural environments.

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BenefitsClients are offered substantial benefits they would not necessarily experience, having the responsibility of training their own employees:

Cost Savings----We will eliminate capital expenditures and overhead costs; including funding earmarked for developing and managing human resources. 

Quality Training----Comparative training from university level educators with a sound knowledge-base, coupled with corresponding experience in business operations and human resources development.

Greater Operation Efficiency----Synergy arising from using less resources----- We seek to eliminate the need for a full-time training staff and other costly resources delegated to training and development.

Increase Resources----Freeing your in-house resources to focus on core strategies of your business. 

Free Materials----You are the beneficiary of training materials customized to suit your needs, at no additional cost.

Added Value----Optional------Follow up assessment of candidates and sharing of innovations that could be useful in the day-to-day operation of your business. 

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Available Courses

Courses are available in the form of 1 - 5-day seminars and workshops:

“How to Design and Validate Effective Questionnaires for Survey Research”

“Using Product Level Knowledge to Formulate Selling Proposition and Innovative Product Development” 

“Developing Service Branding Strategies: Turning a Service Concept Into Tangible Assets” 

“Creating and Optimizing an Effective and Efficient Sales Force”  “Strategic Customer Service: Putting the Missing Element in the

Service Marketing Mix” “Designing and Optimizing Survey Sampling Methodologies” “How to Develop and Implement Informative Focus Group

Programs”

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Sales & Distribution

EXTENDED COURSES CRITICAL AREAS

Sales Management Supply Chain

Management & Logistics

Strategic selling-products and services

Exploring for sales leads; building and maintaining clientele

The selling process; selling practices and techniques

Designing and deploying an effective sales force

Recruiting & training sales persons

Sales territory development; designing and implementing sales programs

Retailing versus wholesaling

Sales forecasting methods and techniques

Distribution planning and management: logistics, shipping, warehousing

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Marketing Research

EXTENDED COURSES CRITICAL AREAS COVERED

Marketing Research Operation Research Internet Research for

Business Information Literacy

Types of research: survey, causal, observation --exploratory and confirmatory

Data collection and interviewing: personal and non-personal techniques

Designing  questionnaires: exploring types of questions and scalar responses; formulating questionnaire; coding and pilot testing, and validating questionnaires

Designing scales: characteristics, types, purpose and limitations 

Sampling: methodologies and techniques

Data management: organizing, storing and managing

Data analytics: quantitative and qualitative techniques 

Designing research reports, disseminating information and presenting research findings

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Marketing Management

EXTENDED COURSESCRITICAL AREAS COVERED

Customer service Customer retention Brand & product

management Retailing In-store merchandising

Brand and service & product planning

Customer service/customer retention

Marketing communication: advertising, sales promotion, public relations, telemarketing, electronic marketing 

Product lifecycle and new product management

SWOT and environmental analytics

Strategic marketing mix management

Business to Business marketing

Strategic marketing planning

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Supervisory Management

Organizational motivation Building successful work teams and

organizational design The organizational decision-making process Managing stress at work Critical thinking techniques Leadership Communication in organizations Human resources management Management issues and techniques Management quality control

These are some of the areas we cover.

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Training Methodology

DELIVERING PROGRAMS INSTRUCTIONAL DESIGNS

Meeting with client to determine training needs

Administering a simple 15-question multiple choice questionnaire as a gauge for determining course delivery strategy

Researching and developing training materials

Conducting training programs 

Evaluating program participants

Generating feedback

Follow-up with a post-program review (optional)

We adopt a combination of strategies in our effort to deliver an effective training program; intended on reaching a broad scope of learning profiles. Instructions designs and aids, which include the ADDIE, Dick & Carey, Constructivist and Socratic models. Aids including:

Audio-visual demonstrations

Role playing

Group discussions

Case studies

Games and simulations

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Familiar industries

MMA trainers are familiar with specific training needs of employees in sales, marketing, research and management in the following: Automotive Battery Manufacturing Banking & Finance Chemical Manufacturing Education & Training Food & Drink Manufacturing Hospitality, Tourism and Entertainment Music Marketing  Pharmaceutical & Healthcare Marketing Research Portland Cement Shipping & Warehousing Sugar Manufacturing Computer Technology Pharmaceutical Research

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Team Leader Associate/assistant professor, instructor

and tutor with combined years of experience in manufacturing quality control & scientific evaluations of materials; sales & distribution management, and pharmaceutical marketing research.

Educational experience includes teaching undergraduates business administration; designing curricula, conducting seminars & workshops; evaluating pre-college textbook and university textbook.

Educational expertise: curriculum design, instructional design, training & development; research and project management.

Master of Science degree and Postgraduate Diploma in marketing and management. Earned Dean’s highest award at University.

Member of Chartered Institute of Marketing (MCIM), UK.

Herwin Auld, M.Sc., MCIM

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Contact Information

Marketing & Management Acumen (MMA)

57 South Orange AvenueSociety Hill @ University Heights 1Newark, New Jersey 07103, USA

Telephone: 973-643-0541Email: trainingpro@optimum.net

Website: www.marketingacumens.com