w w w . r a w c o f f e e c o m p a n y . c o m

R A W E D U C A T I O NT R A I N I N G C O U R S E S

RAW COFFEE COMPANY RAW Coffee Company is a boutique roastery founded in 2007, owned by KimThompson and Matt Toogood, freshly roasting Arabica beans that are 100% organicand ethically traded. As members of the Specialty Coffee Association of Europe(SCAE), the UAE national chapter and Authorized Specialty Trainers for theSCAE, both Kim and Matt are invested in supporting the growth of specialty coffee inthe region.

At RAW we see barista training as one of the main ingredients to making quality coffeein the home and in the cafe. As a result we have invested heavily in certifications, stateof the art equipment and training facilities to make our training fun and engaging. Being the home of four UAE National Barista Champions, two UAE National CezveIbrik Champions and a third place at the World Cezve Ibrik Competition 2014, we arealways striving to be better at what we do.

SCAE COFFEE DIPLOMA

GET CERTIFIEDRAW Coffee Company conducts the majority of our training under the SCAE'sguidelines. Having three SCAE Authorised Specialty Trainers allows us to certifytrainees in SCAE's Coffee Diploma modules. Anyone can become certified, it justtakes a dedication to making great coffee. Six different modules exist in differentdisciplines, each with three levels of qualification, Foundation, Intermediate, andProfessional.

The SCAE is one of the leading educational bodies in the world aimed at fosteringeducation and personal development for coffee professionals. The SCAE CoffeeDiploma System allows people to choose the education path that most suits theirneeds. For every module you can gain points for each level of qualification taken, andwhen you have achieved 100 points you will be awarded your overall diploma. It’s yourchoice on the modules you take to get your 100 points.

More information can be found at www.scae.com

LEARNRAW Coffee Company's 'Learn' program is all about making coffee fun. You can learnabout the history of coffee, the basics of coffee making, the journey coffee makes fromseed to cup, and much more. Oh, and you'll be tasting coffee too.

HIGH

FunLOW

PracticalMEDIUM

Theory

DOMESTIC

2 Hours - AED 500

Fun with Coffee

The Domestic Fun with Coffee course is for those looking for something educationaland fun. Spending two hours with us, you will learn the basics of coffee from seed tocup and spend some time making and tasting filter/brewed coffee. You also get thechance to pick your trainers brain about anything coffee. Whether it’s why your coffeedoesn’t taste good at home, why coffee tastes bitter, what’s a single origin, or the bestway to store coffee, no question is a bad one.

SCAE COFFEE DIPLOMAIntroduction to Coffee 1/2 Day - AED 900

Introduction to Coffee is an ideal module for anyone who is new to the coffee industryor just has an interest in this wonderful drink. It charts coffee’s journey from itsorigins in Ethiopia to the major commodity it is today, enjoyed by millions of peoplearound the world. From farming the cherries through drying, roasting, brewing andfinally drinking, this module looks at the processes coffee goes through. This half daycourse also includes a “coffee cupping” which allows you to taste the various flavourscoffee has to offer.

10 Points

IMPROVERAW Coffee Company's 'Improve' program is about learning and applying knowledge.These courses provide trainees with the theory and tools to make better coffee at homeand in the cafe environment.

MEDIUM

TheoryMEDIUM-HIGH

PracticalMEDIUM-HIGH

Skill

Home Barista ProgramDOMESTIC4 Hours - AED 1000

Our Domestic Home Barista Program aims to give budding home baristas the tools tomake better coffee at home and the Domestic – Home Barista course is here to do that.We’ll give you all the tips and tricks to make your coffee at home taste as good as it doesin the café. You will learn:

• What specialty coffee is and why it's different• The basics of coffee from its seed to your cup• Correct barista techniques to make espresso• How to adjust your grinder to get the most from your coffee• How to steam milk like a pro

COMMERCIALCommercial Training Program

Running a cafe or restaurant is an exercise in delivering high volumes of coffee withoutcompromising on the quality of the coffee you make. This requires training and adedication to perfection in every cup.

We want to help our commercial customers deliver great coffee and it starts withhands on training. Our Commercial Training Program aims to provide baristas,working in a commercial environment, with the skills and knowledge to share bettercoffee with their customers. This hands on training is complemented with a finalexamination process to ensure café owners are kept up to date with their baristas’progress.

In our Commercial Training Program you will learn:

• Commercial barista techniques • Basic espresso science • How to calibrate a grinder to ensure a balanced flavour profile is achieved • How to stretch milk to an appropriate texture and temperature • Espresso menu and how to deliver espresso based beverages

3 Days - AED 2,100

SCAE COFFEE DIPLOMABarista Skills - Foundation1 Day - AED 1,350

This hands on course is all about getting the basics right. With a big focus on dosedistribution, tamping and grinder adjustment it aims to set up each trainee with afoundation from which to progress and build their career as a barista.

You will learn:

• The basics of coffee from seed to cup • Basic barista techniques • Basic espresso science • Basic taste profiling of espresso • How to calibrate a grinder to ensure maximum flavour profile is achieved • Basic milk science • How to stretch milk to an appropriate texture and temperature • Espresso menu and how to deliver high quality espresso based beverages • How to ensure efficient workflow • How to clean an espresso machine

5 Points

SCAE COFFEE DIPLOMABrewing - Foundation1 Day - AED 1,350

This brewing course is designed to introduce the core skills and equipment required toproduce great brewed coffee at home and in the cafe setting. It outlines the variablesthat can affect your extractions and how to use them to manipulate taste.

You will learn:

• The basics of coffee from seed to cup • Basic brewing techniques • Basics of water quality • Basic extraction variables and their effect • The correct use of equipment and their effects on extraction • Steps to producing a quality brewed coffee

5 Points

SCAE COFFEE DIPLOMASensory Skills - Foundation1 Day - AED 1,350

Coming soon.

This course covers the fundamentals of sensory evaluation of roasted coffee, anessential skill for many positions within the coffee industry.

Our Sensory Skills - Foundation course teaches trainees:

• How the human body perceives taste and flavour • How to communicate a sensory experience in a useful way • How to set up a professional cupping table • To understand the reasons why we cup • To describe the optimum conditions for a cupping lab

5 Points

PROFESSIONALRAW Coffee Company's 'Professional' program is aimed at those who take theircoffee more seriously. From the science behind extraction to financial managementand from measuring extraction yields to sensory evaluation, these courses take an in-depth look into every aspect of serving coffee to the highest standard.

VERYHIGH

TheoryHIGH

PracticalVERYHIGH

Skill

SCAE COFFEE DIPLOMABarista Skills - Intermediate2 Days - AED 2,550

Barista Skills - Intermediate explores taste and flavour and how we can manipulatethese using Temperature, Dose, Extraction Time and Grind Size. This courseprovides a deeper understanding of the coffee itself and builds on the practical skillslearnt at Foundation level. Milk techniques, including latte art, are introduced as wellas customer service and basic business.

Prerequisite for this course is Barista Skills - Foundation.

SCAE COFFEE DIPLOMA

2 Days - AED 5,395

Barista Skills - Professional

This advanced course explores the idea of taste balance, flavours and texture througha practical application of espresso theory. Using refractometry, we explore thescience of espresso preparation, water chemistry and their commercial applicationin an espresso bar. You will learn how to score your espresso to competitionstandard for the best taste balance, flavour and texture. This course also coversworkflow management and beverage cost analysis.

Prerequisites for this course are Barista Skills - Foundation and Intermediate.

10 Points

25 Points

SCAE COFFEE DIPLOMABrewing - Intermediate

The SCAE Brewing Intermediate Course is designed to introduce the essential skillsand equipment needed to produce great brewed coffee, and to understand how to chartdifferent brew styles. This is very much a hands-on workshop where you will learn toanalyse your grind profile, match your grind to your brewing method and toscientifically measure coffee strength and chart a coffee’s extraction.

Prerequisite for this course is Brewing - Foundation.

SCAE COFFEE DIPLOMA2 Days - AED 5,395

Brewing - Professional

The Brewing - Professional course tests trainees ability to navigate the coffee brewingcontrol chart and understand how to plot in required points. You will explore the effectsof temperature, water quality, roast level, and grind size on taste, flavour and extractionin brewed coffee.

Prerequisites for this course are Brewing - Foundation and Intermediate.

10 Points2 Days - AED 2,550

25 Points

SCAE COFFEE DIPLOMASensory Skills - Intermediate2 Days - AED 2,550

SCAE COFFEE DIPLOMA

Coming soon.

Sensory Skills - Intermediate is ideal for someone already working in the area whowants to develop their knowledge of sensory skills. It is broken down into three areas:How we taste, perceive and interpret; Running a cupping session and tasting thediversity of coffee; How to set up sensory skills in your business.

Prerequisite for this course is Sensory Skills - Foundation.

Sensory Skills - Professional2 Days - AED 5,395

Coming soon.

Sensory Skills - Professional is aimed at people with experience in the industry whowish to develop their knowledge to become sensory skills leaders in a coffee business.

Prerequisites for this course are Sensory Skills - Foundation and Intermediate.

10 Points

25 Points

GET STARTEDAll of our courses are held in the training facilities at our roastery in Al Quoz. The bestway to find us is to look on Google Maps under Raw Coffee Company. This has themost accurate pin available.

If you want to book a course or are interested in hearing more, please email Drew, ourhead of training, at: drew@rawcoffee.ae or call +971 4 339 5474.

All prices exclude SCAE examination and certification costs. All SCAE certificationsare internationally recognized and are valid forever.

rawcoffeecompany rawcoffee rawcoffeecompany