Training and Consulting - Festo Didactic · · 2007-03-07Six Sigma _____ 22 Strategic personnel...
Transcript of Training and Consulting - Festo Didactic · · 2007-03-07Six Sigma _____ 22 Strategic personnel...
www.festo-didactic.com 3
Table of contents
Added Value Orientated Qualification ___________________ 4
The offer at a glance _________________________________ 5
Qualification programmes 2007
Expert programmes
Change Manager for Added Value Systems_______________ 8
Target engineering _________________________________ 17
Six Sigma _________________________________________ 22
Strategic personnel work ____________________________ 28
Manager programme
General business ___________________________________ 34
Master courses
MBA engineering management _______________________ 50
General booking conditions __________________________ 52
Dates, fees and services _____________________________ 53
Registration _______________________________________ 55
4 Serviceline 0800/3378682
Added Value Orientated Qualification
Integration of knowledge
and application The Training and Consulting qualification programmes are consistently targeted towards application and adding value. The methodical approach of work-integrated training enables participants to incorporate recently gained knowledge into their own applied practices immediately.
For experts and managers The qualification programmes were especially developed for employees in middle management, project managers, future executives and employees who are experts in their fields.
Implementation All qualification programmes have a modular structure. Specific projects from the operational working environment of the participants are completed in each module. Solutions to problems that can be directly applied within the respective company are developed. This yields a measurable return on investment for the company. The stages where participants must be present are brief. The project work is accomplished in parallel with full time working. Qualified experts from business and industry share their knowledge with the
participants and coach them whilst completing their projects. These include top experts from business and industry enabling participants to profit from the best possible know how, and they receive valuable input for far-reaching improvements. The methods of work-integrated learning generate creative solutions with a high level of usefulness for applied practice. The participants also have access to their solutions after the respective module has been completed. The networks created between the participants and the experts remain active and continue to be used to actively exchange information.
Qualification on three levels We offer qualification programmes for a variety of roles and tasks. You thus have the option of designing a complete, strategic personnel development package for your employees. The training courses are divided into the following areas: – Expert programmes – Manager programmes – Master courses The General Business programme modules can be booked individually. They
can be combined into different portfolios corresponding to the individual requirements in your company. The expert programmes may only be booked as a complete package. The modules and programmes are concluded with a qualification certificate.
Benefits for companies and
employees Employees create a basis for their own personal development within the company. They experience more success in their daily working lives through the practice-orientated improvement in their skills. New horizons are opened up for coping with management and specialised tasks. The problems associated with many years of specialisation can be overcome. Companies profit from an increase in productivity. The force of innovation is boosted immensely by developing and implementing specific solutions. The skills and thus the motivation of your employees is visibly increased. The "culture of knowledge sharing" that is often cited as being a prerequisite of knowledge management projects, is supported and strengthened by the way the qualification programmes have been designed.
www.festo-didactic.de 5
The offer at a glance
Code Topic area and title Page
Expert programmes
EXVM Change manager for added value systems 8
Consulting in your own company 9
Project management in consulting 10
Methods and tools of an added value system 11
From production system to added value system 12
Describing and optimising business processes 13
Organisations and the ability to change 14
Data analysis and methodology 15
Integrated logistics and supply chain management 16
EXTE Target engineering 17
Customer requirements as a basis for product conception 18
Developing product solutions and product structures 19
Systematic planning of product families and series 20
Integrated optimisation of the complete process 21
Six Sigma 22
EXSS-EM Six Sigma – Overview for decision makers 23
EXSS-GB Green Belt 25
EXSS-BB Black Belt 27
EXSP Strategic personnel work 28
Strategic knowledge management 29
Strategic personnel development 30
Strategic personnel management 31
Strategic personnel controlling 32
Manager programme
MAGB General business 34
MAGB-MAR Marketing 36
MAGB-PM Productivity management 37
MAGB-QA Quantitative analysis 38
MAGB-OB Organisational behaviour 39
MAGB-BSC Balanced scorecard 40
MAGB-FIN Finance 41
MAGB-ECO Economics 42
MAGB-BS Business strategy 43
MAGB-ETH Ethics 44
MAGB-ACC Accounting 45
MAGB-IPR General Business Supplementary Module: Knowledge management 46
MAGB-KM General Business Supplementary Module: Intellectual property and rights 47
Master courses
MBA engineering management 50
8 Serviceline 0800/3378682
Change Manager for Added Value Systems
EXVM
Change Manager for Added Value Systems
Complex products and processes require competent employees who can deal with problems
and challenges and are able to shape their own working environment. Qualified employees are
also the prerequisite for anchoring new processes and structures in the company on a long
term basis. Converting strategic goals into tactical and operational plans and packages requires
equal degrees of professional, methodical and social skills.
The change manager is able to trigger optimisation independently, initiate projects and
communicate clearly at the executive level as well as at the operational level. Participants
acquire skills for
• Implementing the company goals in change projects and measuring the cost effectiveness
• Ongoing development of change projects and securing their sustainability
Modules Workshop Date Location
Consulting in your own company Introduction
Presentation
Sa. Feb. 10 2007
Fr. March 16 2007
Esslingen
Esslingen
Project management in consulting Introduction
Presentation
Sa. March 31 2007
Fr. May 11 2007
Esslingen
Esslingen
Methods and tools of an added
value system
Introduction
Presentation
Wed. May 16 2007
Thu. June 21 2007
Esslingen
Esslingen
From production system to added
value system
Introduction
Presentation
Sa. June 30 2007
Fr. July 27 2007
Esslingen
Esslingen
Describing and optimising
business processes
Introduction
Presentation
Sa. Sept. 8 2007
Fr. Oct. 12 2007
Esslingen
Esslingen
Organisations and the ability to
change
Introduction
Presentation
Sa. Oct. 27 2007
Thu. Nov. 22 2007
Esslingen
Esslingen
Data analysis and methodology Introduction
Presentation
Sa. Dec. 1 2007
Fr. Jan. 18 2008
Esslingen
Esslingen
Integrated logistics and supply
chain management
Introduction
Presentation
Sa. Jan. 19 2008
Fr. Mar. 1 2008
Esslingen
Esslingen
One year, eight expert modules with two one-day workshops each, coaching as required, self-
managed project work: approx. 15 – 25 hours per module
Per participant € 7,600.00 (plus VAT)
The price is reduced by 10% as of the third participant from one company.
If a larger number of participants from your company book this programme, we will carry out
the programme in-house as a company-specific solution adapted to your requirements.
Goals
Schedule/Locations
2007/2008
Time frame
Price
In-house
www.festo-didactic.de 9
Change Manager for Added Value Systems
Consulting in your own company
Consulting in your own company presents a special challenge: you have to preserve and
change at the same time. While doing so, you must take into account that the "company as a
system" can react to change very differently than originally intended. The probability of making
decisive mistakes here is great.
A meeting to clarify the assignment at the beginning is important for recording specific
customer requirements and introducing activities for change. Measuring change and securing
sustainability are characteristics of high-quality consulting. Nevertheless, change can only be
successfully implemented if the employees understand it and individuals are encouraged to
participate and contribute their own ideas.
• Elements of assignment clarification (general conditions, setting, costs, etc.)
• Preliminary discussion with the customer
• Needs analysis for internal customer
• Assignment clarification and offer creation
• Agreeing upon goals with the internal customer
• Planning and concept creation
• Consultant-customer relationship
• The acquisition: Wanting, being permitted, being able
• Change: Measuring and documenting
• Concept check: Milestones and obstacles
Frank Menzel
Freelance corporate consultant cooperating with Festo Didactic in the areas of organisational
development and added value systems, system supervisor (SG), degree in Psychology, Political
Science and English
Focus of work: Corporate culture, cultures of change and change management
See Overview, page 8
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
10 Serviceline 0800/3378682
Change Manager for Added Value Systems
Project management in consulting
Projects that trigger significant changes are a part of daily life in a changing business world.
Essential goals such as closing profitability gaps, developing new business fields or cost-
reducing initiatives, must be realised quickly and efficiently so the company can survive.
"Clean" project analysis, including clear problem and goal definition, structured proposal of
alternatives, prioritisation and data collection driven by hypothesis, forms the foundation of a
successful project. "Soft" factors are just as important: How can reaching quick decisions
beyond the options offered by line organisations be secured? How should which stakeholders
be included? How can implementation be secured? When is external help useful? In this
module, typical approaches are introduced and discussed and selected frameworks and
structuring methods are applied based on company projects.
• Project controlling
• Defining project requirements and tasks
• Project structure and schedule, structure of the project organisation
• Capacity and resource planning
• Cost planning
• Quality planning
• Communication and documentation
• Loss of profits in an industrial company
• Cost reduction in personnel-intensive areas
• Implementation and controlling in institutions resistant to change
Dr. Florian Pfeffel
Freelance corporate consultant, personnel coach and university teacher, formerly Project
Manager at McKinsey & Company
Consulting focus: Strategy, organisation, marketing and cost reduction, regional development
projects (changing structures/growth strategies), consulting on questions of strategy,
marketing and costs for companies
See Overview, page 8
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
www.festo-didactic.de 11
Change Manager for Added Value Systems
Methods and tools of an added value system
For successful companies operating worldwide, high quality products, market-orientated
prices, comprehensive service and quick delivery times no longer deliver competitive
advantages. In a region that is considered a high wage country by the rest of the world, fulfilling
these standards is not an adequate guarantee of a company's success.
Optimal quality, minimum costs, maximum delivery reliability and stable processes are the
goal. Above all, being successful today means reacting to changing requirements quickly and
improving continually in all areas. To achieve this, it is necessary to create standards for
production and logistics, and continually examine and improve them.
Formulating basic rules, describing modules, methods and principles and implementing them
as binding standards are the basis of this type of production system.
• Philosophy and increasing awareness
• Design principles
• Modules, methods and tools
• Organisation and rules of the game
• Goals and agreements
• Integrated improvement management
• Audit systems and key figures
• No-error principle
• Reduction in downtime caused by setup processes
• Elimination of primary problems in machine systems
• Eliminating quality problems
• 5 S at selected workstations
• Reducing processing times at selected assembly workstations
Klaus Lotz
Freelance corporate consultant, project manager, trainer and consultant for Festo Didactic
Training and Consulting, many years of experience as a production manager
Focus: Change processes in production, kanban signalling, process mapping, value flow
analysis.
See Overview, page 8
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
12 Serviceline 0800/3378682
Change Manager for Added Value Systems
From production system to added value system
Companies whose goal is leadership in the areas of price, technology and service are forced to
subject their business processes to higher-level considerations and permanent optimisation.
World class is made possible only by striving for perfection and optimal processes. It is thus
essential to expand the indirect areas of a production system, such as product development
processes/engineering, work preparations, supplier or operational development.
• Structure and setup of an added value system in the context of the EFQM model
• Goal-oriented leadership and motivation
• Flexibility and bottleneck management
• Process and performance excellence
• Dynamic, organised improvement
• Adding value in administrative areas
• Optimising processes in indirect areas
• Critical success factors
• Preventive quality control
• Effective, efficient ramp-up management
• Value analysis
• Requirements catalogue for a new product
• Integrating QM as a component of an added value system
• Process analysis in a supporting process
Luk Bierens
Manager of the Training and Consulting business unit at Festo Didactic GmbH & Co. KG, prior to
that Senior Consultant at Toyota Motors, Porsche Consulting and Staufen Akademie, more than
ten years experience in the areas of effective management and integrated production systems
See Overview, page 8
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
www.festo-didactic.de 13
Change Manager for Added Value Systems
Describing and optimising business processes
Business processes are the backbone of every company. These processes are often not
synchronised and run alongside the "official" organisation in a traditional, hierarchically-
orientated structural organisation, which automatically leads to losses due to friction and
inefficiency. The "process organisation" paradigm is an attempt to solve this problem.
However, confusion about the actual flow of processes within the company often gets in the
way, so that the approaches to process organisation often do not yield successful results.
• Typical business processes and their optimisation potential
• Description principles for business processes
• The business process in the organigram
• Typical conflicts between structural organisation and business processes
• The matrix organisation as an approach to solving conflicts
• The process model in ISO 9000
• Added value processes vs. knowledge processes
• Identifying the business process relevant for success and the associated key performance
indicators (KPI)
• Mapping business processes on an organisation model, including assigning areas of
responsibility
• Transition from innovation process to added value process
• Transition from added value process to customer processing process
Rüdiger Kunstmann,
Corporate Development Manager at Festo AG & Co. KG, more than 20 years consulting
experience in the systems engineering, process re-engineering and quality management areas
Specialisation: Management systems, process models and optimisation, risk management,
improvement processes
See Overview, page 8
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
14 Serviceline 0800/3378682
Change Manager for Added Value Systems
Organisations and the ability to change
Permanent adjustment to market conditions presents a significant factor for the economic
success of companies. Although this realisation is not new, many managers are aware that
operational changes often cannot be implemented as quickly as originally planned. Delays
occur and priorities are set differently, resistance and conflicts occur almost on a daily basis,
even though it is recognised that processes and structures must be renewed or changed. This is
caused by the complexity and individual dynamics of the company. Working on improving
companies' ability to change is thus gaining in importance.
• What is the ability to change?
• Individual factors and their interaction
• Instruments for recording and describing
• Options for exerting an influence
• Deriving appropriate strategies
• Analysing and documenting the ability to change
• Creating company-specific strategies
• Designing change projects methods
Holger Regber
Project leader, trainer and consultant at Festo Didactic GmbH & Co. KG, degree in Career
Pedagogy, Electronic Technology/Electronics and Business Management
Focus of work: Training and consulting for optimising production processes in the sense of
streamlined production, project management as part of professional training processes,
supervising team development processes
See Overview, page 8
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
www.festo-didactic.de 15
Change Manager for Added Value Systems
Data analysis and methodology
This module has the goal of providing the participants with a tool box for evaluating any project
(and ultimately, companies) for certain and uncertain expectations. Special topics are net
present value (NPV) and evaluating for uncertainty using the capital asset pricing model
(CAPM). In the second half of the module, how project evaluation methods can be integrated
into the total context of a value-orientated strategy (value management) and risk management
is shown.
• Introduction and overview
• Investment calculation and net present value (NPV) for certain expectations
• Risk assessment and evaluation
• Probability theory: Risk definition and modelling
• Valuation and costs of capital for uncertainty (CAPM)
• Decision tree procedure and real options
• Value management
• Measuring value creation at the company level
• Implementing and controlling value creation (value lever management)
• Essential features of risk management
• Expansion into a new market
• Uncertain investment in a new product
• Decision-making sequence of a strategic project
• Cost/benefit analysis
Prof. Dr. Ingo F. Scheuermann
Professor for Financing, Investment and Business Mathematics at Aalen University, owner of
PSC corporate consulting, consulting mid-sized and private equity portfolio companies on
questions of strategy and corporate finance, supporting company founders in creating business
plans and acquiring investors
Areas of research: Corporate finance, private equity (PE), financial economics, technology
transfer
See Overview, page 8
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
16 Serviceline 0800/3378682
Change Manager for Added Value Systems
Integrated logistics and supply chain management
Despite the increase in worldwide competition caused by globalisation and the marked
increase in quality-, cost- and service-related requirements of products in recent years,
customers tend to assume that orders and customers requiring quick turnaround times can
receive prompt deliveries. Companies are forced to work closely with their respective suppliers
so that they can fulfil customer expectations in a cost-effective way. Suppliers are dependent
on orders downstream in the supply chain, and are thus extremely interested in properly-
functioning supply chain management.
• Reasons for necessary changes in the supply chain
• Supply chain management (SCM)
• Components of SCM
• IT for supporting the supply chain and SCM
• Resource planning and resource controlling
• Customer-controlled SCM
• Orientation of logistics in a business area
• Creating a feasibility study for introducing SCM
• Analysing the procurement subprocess
• Optimising SCM in a production process
Thomas Henkel
Proxy, Logistics Department Manager at Sick AG, teacher at BA Lörrach, instructor at Esslingen
University
Specialisation: Supply chain management, defining logistical processes, project management,
logistics strategy development, warehouse and material flow concepts, personnel concepts for
logistics
See Overview, page 8
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
www.festo-didactic.de 17
Target engineering Methods for success
EXTE
Target engineering
Target engineering is a methods module for developing and implementing innovative and cost-
optimised products. It focuses on taking the complete added value chain into account and
optimising it. All relevant points from the marketing, development, procurement and service
areas as well as important suppliers are taken into account during the concept phase, then
refined and coordinated in an interdisciplinary process. An optimal complete solution is found
during a detailed examination of all important levers for control.
• Taking all relevant aspects in to account: from customer requirements to spare part
procurement
• Integrated procedure: From defining goals to achieving them
• Visualising the complete added value chain: From an idea to a product ready for the market
• Including all important areas: From marketing and development to production
• Systematically developing innovative solutions: From components and assemblies to the
product
• Creating sound decision-making documents for management
Participants learn how to use the methods of Target Engineering and apply what they have
learned to actual projects.
Modules Workshop Date Location
Customer requirements as a basis
for product conception
Introduction
Presentation
Sa. Mar. 3 2007
Wed. Mar. 28 2007
Esslingen
Esslingen
Developing product solutions and
product structures
Introduction
Presentation
Thu. March 29 2007
Mon. May 14 2007
Esslingen
Esslingen
Systematic planning of product
families and series
Introduction
Presentation
Tue. May 15 2007
Tue. June 14 2007
Esslingen
Esslingen
Integrated optimisation of the
complete process
Introduction
Presentation
Fr. June 15 2007
Thu. July 19 2007
Esslingen
Esslingen
Per participant € 5,600.00 (plus VAT)
The price is reduced by 10% as of the third participant from one company.
If a larger number of participants from your company book this programme, we will carry out
the programme in-house as a company-specific solution adapted to your requirements.
Contents
Goals
Schedule/Locations
2007/2008
Price
In-house
18 Serviceline 0800/3378682
Target engineering
Customer requirements as a basis for product conception
Systematically recording and evaluating customer requirements for a future product is an
absolute must for developing optimised solutions. Pragmatic examination of customers and
their requirements is required here, not endless market research. The best technical concepts
for a solution are then compared and evaluated.
• Markets, customer groups and target groups
• Recording market and customer requirements
• Deriving requirements and characteristics
• Analysing functions and evaluating
• Presenting portfolios and defining product goals
• Analysing and valuating existing concept and solution structures
• Evaluating risks and costs
• Recording deviations from cost and performance goals
• Analysing customer groups with specific requirements
• Recording and consolidating product characteristics and product clusters
• Deriving customer functions, characteristics and weighting
• Developing functional and technical requirements
Uwe W. Metzger
After studying communications engineering at Darmstadt Technical University, Uwe Metzger
held management positions at renowned industrial companies for more than ten years. He
founded I&R Concept Consulting in Grafing bei München in 2000. His customers are mid-sized
and large manufacturing companies, including Siemens and Airbus.
See Overview, page 17
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
www.festo-didactic.de 19
Target engineering
Developing product solutions and product structures
Comprehensive product optimisation means change. Demanding product goals can only be
achieved through new, innovative solutions. Benchmarking, alternative product solutions or
technical functions, as well as tried and tested, practical procedures for systematically
generating ideas are important factors. The most important goals of the module are to develop
solution proposals for a future product that can be implemented and to derive decision-making
documents for top management.
• Creating an innovation check list
• Improving value and reducing manufacturing costs
• Benchmarking with product solutions and functions
• Developing ideas for product optimisation
• Designing value for developing innovative solution proposals
• Applying methods for systematically generating ideas
• Developing specific technical solution concepts
• Evaluating and setting priorities (performance fulfilment, cost valuation, goal achievement)
• Developing concept solutions for decision-making documents
• Developing innovative product solutions
• Applying methods for systematically generating ideas
• Developing product concepts and product structures
• Detailed treatment of relevant aspects: Costs of manufacturing, weighting, reliability
Wolf-Dieter Burkert
Senior Consultant and partner of I&R Concept Consulting
Focus of work: Target Engineering, target costing, design to cost and material cost reduction
See Overview, page 17
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
20 Serviceline 0800/3378682
Target engineering
Systematic planning of product families and series
Today, products are usually closely related to existing product families and series. However,
carry-over parts, variants and options are often defined without systematically valuating the
costs throughout the entire product life cycle. The goal of the module is to pragmatically
develop a sound decision-making basis for variants and platform parts.
• Analysing existing product families or product series
• Recording platform and variant assemblies or components
• Estimating complexity costs for important assemblies or components
• Developing platform and variant concepts
• Recording technical questions and risks of implementation
• Taking relevant aspects into account (development, production, logistics, costs and risks)
• Simplified cost and risk analysis and valuation
• Developing decision-making documents for defining variants and options
• Developing platforms and variants
• Deriving technical and organisational interfaces
• Integrated optimisation and refinement
Uwe W. Metzger
After studying communications engineering at Darmstadt Technical University, Uwe Metzger
held management positions at renowned industrial companies for more than ten years. He
founded I&R Concept Consulting in Grafing bei München in 2000. His customers are mid-sized
and large manufacturing companies, including Siemens and Airbus.
See Overview, page 17
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
www.festo-didactic.de 21
Target engineering
Integrated optimisation of the complete process
Implementing new products according to costs and schedule often fails due to later product
changes that could have been avoided. The goal of this module is to optimise implementation
planning while closely cooperating with all relevant specialised areas: production, logistics,
service, and important suppliers and system suppliers.
• Recording the requirements relevant for implementation
• Integrated make or buy decisions
• Selecting and cooperating with important suppliers
• Taking production processes and adjustments into account
• Recording relevant investment costs
• Interdisciplinary, coordinated implementation planning
• Taking production processes and technologies into account
• Developing production concepts and production-specific applications
• Defining in-house and third-party components
• Including system suppliers and suppliers
• Optimising supplier components and supplier-specific applications
Wolf-Dieter Burkert
Senior Consultant and partner of I&R Concept Consulting
Focus of work: Target Engineering, target costing, designing to cost and material cost reduction
See Overview, page 17
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
22 Serviceline 0800/3378682
Six Sigma Zero-error production with Six Sigma
Six Sigma
Six Sigma is a method module that covers the complete added value chain. The market,
technology and organisation areas are most important here. All relevant aspects of these three
areas are taken into account in the concept phase and defined in an interdisciplinary process.
An optimal complete solution is found during an examination of all important levers for control.
Six Sigma, developed and optimised in cooperation with renowned partners after years of
practical project work, delivers a systematic method for developing and implementing
innovative, optimised products.
The module is for company managers. They will receive criteria useful in deciding whether or
not to introduce Six Sigma in their companies.
See Page 23
Certified training to be a green belt is an attractive supplementary qualification for employees
that is recognised worldwide. Six Sigma Green Belt training includes learning DMAIC 5-phase
project management based on a project from the employee's own company. Participants learn
"on the job", which leads to practical options for improvement and thus savings for the
company. The costs of the course are usually amortised as soon as the training project has
been completed.
See Page 24
There are black belts as well as green belts in the Six Sigma dictionary. They are full time
project managers. In order to secure know how transfer in all areas of the company, black belts
in the Six Sigma team act as internal corporate consultants for around two years before they go
back to their own business areas. In daily life, Six Sigma takes place at the operational process
level. Here it is important that employees and managers identify with the programme, are
trained and can fall back on the Six Sigma experts in the organisation.
See Page 26
Six Sigma – Overview for
decision makers
Green Belt
Black Belt
www.festo-didactic.de 23
Six Sigma
EXSS-EM
Six Sigma – Overview for decision makers
This module is designed for managers who want to experience the logic behind the Six Sigma
process so they can judge whether this method-based improvement approach can support their
own corporate strategy, is compatible with their own company programmes or can be
effectively and efficiently implemented in their own organisational unit.
Knowledge and background information is imparted which is necessary for deciding whether or
not to introduce Six Sigma in their own company or organisational unit, and prerequisites for
successfully implementing Six Sigma projects.
• What is "Six Sigma"?
• What does Six Sigma provide (and what it does not)?
• DMAIC: Procedure and procedural logic
• Characteristics of successful Six Sigma projects, project selection criteria
• Roles and task areas when implementing Six Sigma
• Implementation strategies
• Prof. Dr. Klaus-Peter Muthig
Phaidros Management Consulting, Institute for Psychology, Methods and Evaluation (IPME),
Bremen University
• Thomas Wetterauer
Master Black Belt, Phaidros Management Consulting, Processes, Methods and Systems
(PROMESY) area
Courses Date Location
Introduction Sa. Feb. 17 2007 Esslingen
Introduction Sa. March 17 2007 Hamburg
Per participant € 650,00 (plus VAT)
Contents
Experts
Dates/Locations
Price
24 Serviceline 0800/3378682
Six Sigma
EXSS-GB
Green Belt training course
This training course is targeted towards people who are responsible for planning and
implementing complex projects for improvement, directly reducing the costs of errors in
performance or clearly improving effectiveness of approaches to quality and/or process
management in their companies.
The goal of this training course is to enable participants to independently process and
successfully complete improvement projects as part of the Six Sigma systematic procedure
using appropriate (statistical) methods and tools.
During the three blocks of the 10-day training course, the strategic and economic benefits of
Six Sigma will be demonstrated to participants in an intensive dialogue based on numerous
examples and tasks. The DMAIC procedural approach to process and performance
improvement and skills for successfully applying the tools and (statistical) methods of the Six
Sigma approach will be taught.
Participants will work on their own improvement projects "on the job" between the three
training blocks so they can apply the course content and the methodical knowledge they
acquire.
After they have completed their own improvement project successfully, participants earn the
"Six Sigma Green Belt".
A requirement for participation in the training course is having independently completed a
suitable improvement project from the employing company. Because the financial expense of
the training course is usually amortised when the training project is completed, projects with a
high potential for savings should be selected. The EXSS-EM module provides assistance and
preparation.
Additional prerequisites: basic knowledge of statistics; experience in using
a laptop (bring your own laptop).
• Six Sigma: background and approach
• The DMAIC procedural approach
• DEFINE:
Project set up, project charter, SIPOC, VoC, factor selection
• MEASURE:
Sampling procedure, measuring system analysis, data acquisition and data collection
techniques
• ANALYSE:
Process analysis (basics), data analysis, graphical analysis, simple hypothesis tests
• IMPROVE:
Creativity techniques, assessment procedures, implementation strategies
• CONTROL:
Statistical process control (SPC), standardisation, quality and process management
Contents
www.festo-didactic.de 25
Six Sigma
Actual improvement projects from the employing company
• Prof. Dr. Klaus-Peter Muthig
Phaidros Management Consulting, Institute for Psychology, Methods and Evaluation (IPME),
Bremen University
• Thomas Wetterauer
Master Black Belt, Phaidros Management Consulting, Processes, Methods and Systems
(PROMESY) area
Training modules Dates, 1/2007 Location
Green Belt Block 1 5/14/07 – 5/16/07 Esslingen
Green Belt Block 2 6/11/07 – 6/13/07 Esslingen
Green Belt Block 3 7/9/07 – 7/12/07 Esslingen
Training modules Dates, 2/2007 Location
Green Belt Block 1 9/10/07 – 9/12/07 Esslingen
Green Belt Block 2 10/15/07 – 10/17/07 Esslingen
Green Belt Block 3 11/12/07 – 11/15/07 Esslingen
Ten days for the Green Belt Blocks 1 – 3 (3 + 3 + 4 days) training modules, coaching as required,
self-managed project work between training units
Per participant € 5,200.00 (plus VAT)
The price is reduced by 10% as of the third participant from one company.
If a larger number of participants from your company book this programme, we will carry out
the programme in-house as a company-specific solution adapted to your requirements.
Company projects
Experts
Dates/Locations
Duration
Price
In-house
26 Serviceline 0800/3378682
Six Sigma
EXSS-BB
Black Belt training course
The Black Belt training course has been designed to supplement the Green Belt training course.
The prerequisite for participation is to have completed a Green Belt training course at Festo or
proof of successful completion of a training course comparable to "Six Sigma Green Belt".
An additional requirement for participation in the training course, analogous to the prerequisite
for the Green Belt training course (EXSS-GB), is having independently completed a suitable
improvement project from the employing company.
The training course is divided into two blocks:
• Block 1 (Statistics add-on) provides more details on the methods learned in the Green Belt
training course in the area of statistical analysis of multiple coefficient analytical approaches.
In addition, selected topics on methods of the DMAIC procedural approach to process and
performance improvement will be taught in detail.
• Block 2 (Experimenter) is devoted to designing and analysing experimental trials. The focus
is on analysing measurements that were collected under replicable, experimental conditions.
Participants will have to work on their own improvement projects "on the job" between the two
training blocks so they can apply the course content and the methodical knowledge they
acquire.
After they have completed their own improvement project successfully, participants earn the
"Six Sigma Black Belt".
• DEFINE:
Six Sigma project management (supplement)
• MEASURE:
Data collection methods (supplement), distributions and distribution functions (supplement),
process capability (supplement)
• ANALYSE:
Data analysis and model design, multiple regression, non-linear and logistical regression,
designing experiments (full factorial trials, fractional designs, DoE), process analysis
(supplement), covariance analysis, response surface, non-parametric procedures
• IMPROVE:
Simulation, implementation strategies
• CONTROL:
Control charts (supplement), process management
Contents
www.festo-didactic.de 27
Six Sigma
Actual improvement projects from the employing company
• Prof. Dr. Klaus-Peter Muthig
Phaidros Management Consulting,
Institute for Psychology, Methods and Evaluation (IPME), Bremen University
• Thomas Wetterauer
Master Black Belt, Phaidros Management Consulting, Processes, Methods and Systems
(PROMESY) area
Training modules Dates, 1/2007 Location
Black Belt Block 1 (“Statistics add-on”) 9/17/07 – 9/19/07 Esslingen
Black Belt Block 2 (“Experimenter”) 10/8/07 – 10/12/07 Esslingen
Training modules Termine 2/2008 Ort
Black Belt Block 1 (“Statistics add-on”) 1/7/08 – 1/9/08 Esslingen
Black Belt Block 2 (“Experimenter”) 2/4/08 – 2/8/08 Esslingen
Eight days for the Black Belt Blocks 1 – 2 (3 + 5 days) training modules, coaching as required
(as agreed), self-managed project work between training units
Per participant € 5,200.00 (plus VAT)
The price is reduced by 10% as of the third participant from one company.
If a larger number of participants from your company book this programme, we will carry out
the programme in-house as a company-specific solution adapted to your requirements.
Company projects
Experts
Dates/Locations
Duration
Price
In-house
28 Serviceline 0800/3378682
Strategic personnel work
EXSP
Strategic personnel work
New production processes, cost pressure, the introduction of knowledge management
systems, group work or new salary and wage systems – in times of economic change,
companies also require new approaches to personnel management.
In one study, PriceWaterhouseCoopers (PWC) came to the conclusion that good personnel work
makes a proven contribution to the success of a company. According to PWC, a large number of
companies still lack methods and processes for successfully implementing their personnel
strategy with suitable personnel management measures. Companies who said that they follow
an integrated personnel strategy in the survey have approx. 35 percent higher turnover and
approx. 12 percent fewer absences. These companies sack fewer employees, and adhere to
assessment and bonus systems that more favourably support their company goals.
In Community of Practice (CoP) – Strategic Personnel Work, specialists and managers from the
human resources area develop solutions to current problem areas of their work. The four
modules, Strategic Personnel Management, Strategic Personnel Development, Strategic
Knowledge Management and Strategic Personnel Controlling, cover all important aspects of
modern personnel work.
Based upon actual practice for practical application, CoP Strategic Personnel Work provides a
platform for exchanging experiences and benchmarking. Experienced experts from business
teach not only theory, but also transmit experience gained during practical operation.
The participants learn approaches and models for strategically targeted personnel work.
Modules Workshop Date Location
Strategic
knowledge management
Introduction
Presentation
Sa. Jan. 27 2007
Fr. March 16 2007
Stuttgart
Stuttgart
Strategic
personnel development
Introduction
Presentation
Sa. April 28 2007
Sa. June 16 2007
Esslingen
Esslingen
Strategic
personnel management
Introduction
Presentation
Sa. July 14 2007
Fr. Sept. 21 2007
Stuttgart
Stuttgart
Strategic
personnel controlling
Introduction
Presentation
Sa. Oct. 13 2007
Fr. Dec. 7 2007
Esslingen
Esslingen
Per participant € 4,550.00 (plus VAT)
For DGFP members € 3,850.00 (plus VAT)
The price is reduced by 10% as of the third participant from one company.
Contents
Goals
Dates/Location
Price
www.festo-didactic.de 29
Strategic personnel work
Strategic knowledge management
Sustainably increases the efficiency and effectiveness of the core processes in the company.
• Structure of a knowledge management system
• Skill database
• Using customer potential
• Training organisations
• Feasibility study for the introduction of knowledge management
• Knowledge management as a means of improving service performance
• Knowledge management as a means of realising a global customer-orientated R&D
organisation
Dr. Patricia Spallek
Has managed the worldwide knowledge management area of Arthur D. Little with more than 30
locations worldwide for five years and consults as Senior Advisor. For more than ten years, she
has developed and supervised integrated knowledge management projects regarding
organisations, processes and IT. She is on the advisory council of several research projects
funded by the German Federal Government. Dr. Spallek studied chemistry at Karlsruhe
University and received a doctorate in Chemical Technology.
See Overview, page 28
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 Hours
Contents
Sample content for company
projects
Experts
Dates/Locations
Time frame
30 Serviceline 0800/3378682
Strategic personnel work
Strategic personnel development
Personnel development must be orientated towards results and added value.
• Personnel potential analysis
• Performance and skill management
• Value-adding skills development
• Diversity management
• Optimising PE processes
• Developing a culture of learning
• Introducing an objectives system
• PE as a contribution to adding value in the company
• Introducing target group-specific personnel development
• Introducing a manager development system
Norbert Hermann
MBA, after gaining industry experience at Otis International became the Head of the Personnel
Division for the BMW Group, Dingolfing production centre and was responsible for the BMW
Group worldwide as the Head of Management Qualification. Today he supports his customers
with consulting and training services on the topics of values and performance as a freelance
consultant. His focus is on improving manager and employee performance, demographic
changes in companies and targeted value management.
See Overview, page 28
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
Contents
Sample content for company
projects
Experts
Dates/Locations
Time frame
www.festo-didactic.de 31
Strategic personnel work
Strategic personnel management
The future of human resources lies in making a contribution to achieving company goals.
• Performance management system
• Personnel impact analysis
• Expanding employee participation
• Adjusting the salary and wage system
• Professionalising personnel management
• Strategic personnel planning
• Introducing a system for assessing performance and potential
• Optimising personnel marketing
• Making forms of working and occupations more flexible
Peter Boesl
MBA, since 1995 Head of the personnel area at WALTER Group and at the same time national
HR Manager of the Sandvik parent company since 2006. Prior to that, 12 years of experience at
Hewlett Packard and Bürkert Fluid Control Systems in various personnel functions. Focus of
experience: Personnel and organisational development, change management, recruiting fresh
talent
See Overview, page 28
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
Contents
Sample content for company
projects
Experts
Dates/Locations
Time frame
32 Serviceline 0800/3378682
Strategic personnel work
Strategic personnel controlling
Strategic personnel management calls for control aids.
• HRM key figure controlling
• Training controlling
• Change controlling
• BSC: learning and growth
• Controlling PE measures
• Measuring human resources
• Restructuring the personnel area
Prof. Dr. Silke Wickel-Kirsch
MBA, professor of personnel economy and organisations at FH Wiesbaden since 2002,
International Business Administration degree, received doctorate under Prof. Dr. Rainer Marr at
the Military University
Career: Assistant to the Head of the Organisation area at Bayerischen Vereinsbank AG, Munich,
Head of Personnel Controlling at Henkel KGaA, Düsseldorf, Head of Strategic Planning at
Bayerischen Vereinsbank AG, Munich
See Overview, page 28
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
Contents
Sample content for company
projects
Experts
Dates/Locations
Time frame
34 Serviceline 0800/3378682
General business
MAGB-GB
General business
Today, management qualities that allow managers to react flexibly to the dynamics of the
market and develop targeted strategies that can be implemented successfully are in demand.
The mere acquisition of knowledge is no longer sufficient for developing these qualities.
Acquiring skills for taking action that can be used to benefit the company and individuals is
essential. The factors of time, costs and quality are more decisive than ever before.
The General business manager programme develops management skills at a high level in ten
modules, parallel to working full time. This enables participants to think as entrepreneurs
above and beyond their specialised skills, and to act and be able to make sound management
decisions.
Participants develop the content of the programme by setting tasks from their own working
environment, and implement these in operational projects. Qualified experts from a
network of renowned companies support them.
This innovative method enables participants to apply management tools directly and use them
to add value for the company. The programme thus links the
strategies and goals of the company to personal professional development.
• Expanding specialised skills for solving management tasks in a complex environment
• Improving social skills for professional team work, cooperation across departments and
companies within networks
• Continuously increasing productivity in the company by integrating knowledge management,
personnel development and organisational development
All modules from the General business programme (see page 35) can be taken individually or
combined into individual programmes.
Contents
Goals
www.festo-didactic.de 35
General business
Modules Workshop Date Location
Marketing Introduction
Presentation
Sa. Dec. 9 2006
Fr. Jan. 12 2007
Esslingen
Esslingen
Productivity management Introduction
Presentation
Sa. Jan. 13 2007
Fr. Feb. 2 2007
Esslingen
Esslingen
Quantitative analysis Introduction
Presentation
Sa. Feb. 24 2007
Fr. March 30 2007
Esslingen
Esslingen
Organisational behaviour Introduction
Presentation
Sa. March 31 2007
Fr. May 4 2007
Esslingen
Esslingen
Balanced scorecard (BSC) Introduction
Presentation
Sa. May 5 2007
Fr. June 22 2007
Esslingen
Esslingen
Finance Introduction
Presentation
Sa. June 23 2007
Fr. July 20 2007
Esslingen
Esslingen
Economics Introduction
Presentation
Sa. July 21 2007
Fr. Sept. 14 2007
Esslingen
Esslingen
Business strategy Introduction
Presentation
Sa. Sept. 15 2007
Fr. Oct. 19 2007
Esslingen
Esslingen
Ethics Introduction
Presentation
Sa. Oct. 20 2007
Fr. Nov. 23 2007
Esslingen
Esslingen
Accounting Introduction
Presentation
Sa. Nov. 24 2007
Fr. Jan. 18 2008
Esslingen
Esslingen
Two one-day workshops per module, coaching as required, self-managed project work approx.
15 – 25 hours per module
Per participant € 8,900.00 (plus VAT)
The price is reduced by 10% as of the third participant from one company.
If a larger number of participants from your company book this programme, we will carry out
the programme in-house as a company-specific solution adapted to your requirements.
Dates/Location
Time frame
Price
In-house
36 Serviceline 0800/3378682
General business
MAGB-MAR
Marketing
Marketing is the core of modern business processes. Being able to know the market exactly
and develop market-orientated tools for acquiring customers are the basic prerequisites for
surviving in an environment of tough economic competition. Due to the increasing complexity,
discontinuity and dynamics of economic parameters, marketing plans that were successful
earlier are now obsolete and ineffective. Developing appropriate alternatives is often a big
challenge, especially for companies that may have to discard their old, familiar self-images and
view of the market to restructure themselves for the future. Mastering this cycle requires great
effort and detailed understanding of the forces which influence each individual component.
• Basic principles of marketing
• Four types of marketing
• Marketing management
• Operational marketing
• Seven steps to a marketing plan
• Customer relationship management (CRM)
• Customer satisfaction
• Marketing plan for opening a foreign market
• New business development
• Internal marketing for a new product
• Reorganising the sales and distribution structure
• Introducing integrated marketing in a company
Horst Kern
Managing Partner of Markenkern GmbH, member of the Cominno trainer and consultant
network
Career: Business Management and Business Psychology studies in Cologne and Tübingen,
managing positions in research, consulting and communication
Specialisation: Developing and maintaining brands, developing and implementing marketing
strategies, opening new markets
See Overview, page 35
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
As individual module, per participant € 950.00 (plus VAT)
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
Price
www.festo-didactic.de 37
General business
MAGB-PM
Productivity management
Analysing working and production processes, improving quality management and optimising
warehousing are some of the important tasks of productivity management in the technical area.
The human side deals with topics on personnel leadership, motivation and qualification. As a
result, productivity management delivers an integrated image of the company with respect to
its productive processes, whether for services or products.
• Operations research
• Capacity planning
• The 6 Ms of capacity
• Planning – What do I do when?
• Gantt diagram
• Critical path (CPM)
• Program evaluation and review technique (PERT)
• Value flow design
• TQM – Total quality management
• Deming cycle
• Increasing process efficiency
• Selecting a location focusing on material requirements planning
• Process improvement for increasing quality
• Creating a value flow design for a product family
• Customer-orientated realignment of the organisational structure
Holger Regber
Project leader, trainer and consultant at Festo Didactic GmbH & Co. KG, degree in Career
Pedagogy, Electronic Technology/Electronics and Business Management
Focus of work: Training and consulting for optimising production processes in the sense of
streamlined production, project management as part of professional training processes,
supervising team development processes
See Overview, page 35
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
As individual module, per participant € 950.00 (plus VAT)
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
Price
38 Serviceline 0800/3378682
General business
MAGB-QA
Quantitative analysis
This module has the goal of providing the participants instruments for evaluating any project
(and ultimately, companies) for certain and uncertain expectations. This especially applies to
investment decisions. Before companies tie up capital in larger investments, they should
carefully develop forecasts of the profitability of the invested capital to be able to valuate their
ROI. Possible alternatives should also be defined and their financial dimensions specified.
Special topics are net present value (NPV) and evaluating for uncertainty using the capital asset
pricing model (CAPM). In the second half of the module, how project evaluation methods can be
integrated into the total context of a value-orientated strategy (value management) and risk
management is explained.
• Introduction and overview
• Investment calculation and net present value (NPV) for certain expectations
• Risk assessment and evaluation
• Probability theory: Risk definition and modelling
• Valuation and costs of capital for uncertainty (CAPM)
• Decision tree procedure and real options
• Value management
• Measuring value creation at the company level
• Implementing and controlling value creation (value lever management)
• Essential features of risk management
• Expansion into a new market
• Uncertain investment in a new product
• Decision-making sequence of a strategic project
• Cost/benefit analysis
Prof. Dr. Ingo F. Scheuermann
Professor for Financing, Investment and Business Mathematics at Aalen University, proprietor
of PSC corporate consulting, consulting mid-sized and private equity portfolio companies on
questions of strategy and corporate finance, supporting company founders in creating business
plans and acquiring investors
Areas of research: Corporate finance, private equity (PE), financial economics, technology
transfer
See Overview, page 35
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
As individual module, per participant € 950.00 (plus VAT)
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
Price
www.festo-didactic.de 39
General business
MAGB-OB
Organisational behaviour
Organisational behaviour deals with the human side of the workplace.
Motivation, leadership and creativity are decisive factors for developing organisational
structures that support the development of employee potential as strongly as possible.
• Motivation
• Hierarchy of needs (Maslow)
• ERG model (Alderfer)
• Performance motivation model (McClelland)
• Hygiene model (Hertzberg)
• Leadership styles and systems
• VCM model
• Corporate culture
• Organisation models and structures
• 7-S model
• Learning organisation
• Life cycle of an organisation
• Resistance to change
• Systematically introducing project management
• Reorganising a business area
• Introducing telecommuting
• Forming virtual teams
• Introducing new forms of work organisation
Michael Huy
Freelance consultant for personnel and organisational development, formerly Head of Young
Talent and Manager Development in Training and Consultant/Project Head in Organisational
Development and Communication at DaimlerChrysler, founding member of the German Society
for Continuing Education and Supervision
See Overview, page 35
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
As individual module, per participant € 950.00 (plus VAT)
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
Price
40 Serviceline 0800/3378682
General business
MAGB-BSC
Balanced scorecard
Strategies are always developed under conditions of uncertainty. To achieve long term
competitive advantages, companies need strategies that can be integrated into daily corporate
life and function there as suitable controlling and leadership instruments. The Balanced
Scorecard (BSC) is a tool that transforms company strategy into a key figure system. The key
figure system is used to control the management processes (communication and continued
development of the strategy, corporate planning, incentive systems, strategic initiatives, etc.)
of a company or organisation and systematically orientate them towards future strategic
requirements.
• Benefits of the BSC
• BSC definitions
• Strategy and implementation
• Developing and introducing the BSC
• BSC as an instrument of communication
• The six main principles for implementing the BSC
• Measures and obstacles during implementation
• Feasibility study for implementing a BSC
• Implementing a Balanced Scorecard
• Implementing the BSC in a business unit
• Verifying and adjusting a Balanced Scorecard
Dr. Hermann Klinger
Business Development Knowledge, Festo AG and Co. KG, years of experience at Festo, inc.
Head of C-Master Network, Head of R&D Festo Didactic
Specialisation: Developing training systems, lifelong learning, knowledge management,
international cooperation
See Overview, page 35
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
As individual module, per participant € 950.00 (plus VAT)
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
Price
www.festo-didactic.de 41
General business
MAGB-FIN
Finance
Finances are the focus of company policies. The "proper" use of financial resources is crucial
for the survival of companies since they provide the foundation for future performance and
competitive ability. From an operational viewpoint, investment decisions are the central task of
strategic corporate management because of their sustainable impact on profitability, liquidity
and company growth.
• Fiscal analysis
• Key figure systematics
• Rating
• Capital and return
• Beta risk
• Efficiency limit
• Capital asset pricing model
• Capital markets
• Investment calculation
• Types of financing
• Capital structure
• Rating your own company
• Investment decisions as a process
• Rating key customers
• Calculating investment and financing
Dr. Hariolf Teufel
Head of the Central Savings Bank Function area at Landesbank Baden-Württemberg
Focus: Financing, financial consulting for small and mid-size companies
See Overview, page 35
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
As individual module, per participant € 950.00 (plus VAT)
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
Price
42 Serviceline 0800/3378682
General business
MAGB-ECO
Economics
Companies are not isolated units that can act independently of their economic and social
environment. Numerous macroeconomic and company-specific variables have an impact on the
economic performance of a company. The most important force here is the law of supply and
demand that keeps commodity, money, currency and labour markets in balance through
pricing, or creates new balances when imbalance prevails. The benefits theory should not be
underestimated for customer-orientated decisions or optimising cost/return. Estimating the
consequences of various economic approaches is essential for corporate planning. As part of
globalisation, it is important to understand foreign trade components themselves and their
complex interconnection.
• The importance of supply and demand for various markets
• Macroeconomy
• Microeconomy
• Opportunity costs and marginal utility
• Keynesian and monetary economic theories
• Key economic figures and mechanisms
• International economic events
• Macroeconomic analysis
• Microeconomic analysis
• General economic analysis
• Country analysis
• Macroeconomic factors influencing manufacturing costs
Jörg Angelmaier
Teaches "General Business Principles" and "Portfolio and Asset Management" at
Fachhochschule Neu-Ulm
Career: Sales Director at Real I.S., Munich, Funds Manager, Mutual Funds and Vice President
Asset Management at Landesbank Baden-Württemberg, Stuttgart; Deka Investment, Frankfurt
am Main
See Overview, page 35
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
As individual module, per participant € 950.00 (plus VAT)
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
Price
www.festo-didactic.de 43
General business
MAGB-BS
Business strategy
Consistently developing and implementing strategies is the prerequisite for making visions and
goals reality. Globalisation and its accompanying market changes demand that all participants
in the market face new challenges every day. Early strategic action is an essential prerequisite
for securing competitive advantages in time. The orientation of the strategies can take on any
form, depending on the company. A common characteristic of this orientation is the need to
estimate market forces correctly for successful positioning.
• Strategic thinking
• Strategic management
• Business strategy
• Strategy portfolios
• Cause-effect chain of strategic advantages
• Growth strategy
• Consolidation and retreat strategy
• Integration strategy
• Competitive strategy
• Corporate strategy
• Strategy for increasing profitability
Hans Georg Frey
Managing Director, Liebherr-Werk Ehingen GmbH
Specialisation: Strategic planning, worldwide sales of capital goods, structuring joint ventures
especially in low-wage countries
See Overview, page 35
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
As individual module, per participant € 950.00 (plus VAT)
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
Price
44 Serviceline 0800/3378682
General business
MAGB-ETH
Ethics
Until recently, ethics and corporate management were not considered to belong together. This
separation seems to be a thing of the past. Today, competitive advantages are not only
achieved through productivity but also through ethics, not only through power but also through
morals. Ethics has become a necessary component of corporate responsibility. Mangers often
make decisions with far reaching consequences, not only for the economic success of their
company but also for its natural and social environment. They are expected to deliver well-
developed, professional moral judgement and action skills as well as a high degree of
professional specialisation
• Business ethics
• Corporate ethics
• Needs and benefits of corporate social responsibility
• Ethics and human resource management
• Codes of conduct
• Intercultural management
• 360° feedback
• Ethics as a component of a business strategy
• Stakeholder analysis when foreign employees are hired
• Developing a code of conduct
• Opportunities and risks of introducing a 360° feedback system
Walter Stenzel
Managing director of Lekkerland subsidiaries and freelance consultant. Focus of consulting:
Sales and organisational development, merger and successor rules, coaching and mentoring,
team development, conflict solving and business mediation
Specialisation: Business ethics and knowledge management
See Overview, page 35
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
As individual module, per participant € 950.00 (plus VAT)
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
Price
www.festo-didactic.de 45
General business
MAGB-ACC
Accounting
Accounting is one of the central areas of a company. As a controlling instrument, it enables
yields, capital assets, debt and the liquidity of the company to be monitored and planned.
Although managers do not need detailed knowledge of accounting, they should have a basic
understanding of how financial accounting, general accounting and creating monthly and
annual statements function, as well as their fundamental concepts. This knowledge gives them
a firm basis for making sound operational and strategic decisions. They will draw on strategic
information on the earning power of the company, the order situation, production capacity,
business development, liquidity and many other factors, whenever possible in comparison to
other companies in the same industry.
• Debit-credit statement vs. accounting
• Annual financial statements
• Accounting
• Profit and loss statement
• Working with key figures
• International financial reporting standards (IFRS)
• In-house accounting
• Analysing an annual financial statement
• Comparing annual financial statements according to the German Commercial Code and IFRS
• Selling a company
Thomas Brantner
KPMG Freiburg, bank training and MBA in Pforzheim, employee at KPMG Deutsche Treuhand
Gesellschaft since 1987
Area: Auditing
See Overview, page 35
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
As individual module, per participant € 950.00 (plus VAT)
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
Price
46 Serviceline 0800/3378682
General business Supplementary module
MAGB-KM
Knowledge management
The knowledge society has led to significant changes in the factors that are essential for
business success. Economic dynamics are driven forward by three interacting variables: The
increasing significance of knowledge as a non-material factor of production, the development
of strategic partnerships and cooperative efforts and quickly-changing strategies within a
linked, knowledge-based economy. Implementing a knowledge management system supports
cooperation within projects and joint creation of documents and ensures that decisions can be
verified.
• The main components of knowledge management (KM)
• Strategies and techniques for effective implementation
• Knowledge networks – a non-material economic value
• Technical and organisational instruments for KM
• Opportunities and risks
• Feasibility study for the introduction of KM
• KM as a means of improving the quality, dependability and costs of services
• KM as a means of realising a global customer-orientated R&D organisation
Dr. Patricia Spallek
Manages the global knowledge management area of Arthur D. Little, the international
consulting firm, and consults companies worldwide on concept development, introduction,
reorientation and expansion of knowledge management as a senior advisor. She is on the
advisory council of several research projects funded by the German Federal Government.
Workshop Date Location
Introduction Sa. March 24 2007 Esslingen
Presentation Thu. May 3 2007 Esslingen
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
As individual module, per participant € 950.00 (plus VAT)
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
Price
www.festo-didactic.de 47
General businessSupplementary module
MAGB-IPR
Intellectual property and rights
With the background of booming information technology, especially Internet penetration of
almost all areas of society, and the option of digitising data and all other knowledge, it is
becoming increasingly important for people to be aware of their rights in relation to using the
knowledge or data of third parties. You should know how to protect your rights and how to
authorise other people to have limited access to your knowledge.
• Ownership rights to intellectual property
• Various rights forms and types: Copyrights, patents, trademarks, service marks
• Patent mapping strategies and long term monitoring programmes
• Non-disclosure agreements (NDAs)
• Licensing agreements
• Globalisation and strategy
• Patent law
• Trademark law
• Copyright
• Utility patent
Markus Nessler
Barrister
Focus: International patent law
Workshop Date Location
Introduction Sa. July 28 2007 Esslingen
Presentation Fr. Sept. 7 2007 Esslingen
Two one-day workshops, coaching as required, self-managed project work
approx. 15 – 25 hours
As individual module, per participant € 950.00 (plus VAT)
Contents
Sample content for company
projects
Experts
Dates/Location
Time frame
Price
50 Serviceline 0800/3378682
Master courses
MBA engineering management
If you would like to complete an accredited Master course at university, we will arrange this
with the Rhein-Neckar Graduate School at Mannheim University.
Engineering Management refers to the very significant interface between the natural sciences,
technology and business administration. Only engineers who know how to think and act as
managers, who have mastered the tools of modern methods of management and possess a
range of key qualifications such as leadership, communication and team skills, will be
successful in the future.
Each module includes 30 hours of lessons and a practical case study that extends over a period
of four to six weeks. Cooperative work is carried out outside of the group framework, and team
meetings and workshops are held at individually-defined intervals.
The MBA in Engineering Management Master programme costs € 17,900.00 (VAT-free). The
costs are usually tax-deductible.
Further information on this Master course can be obtained from:
Rhein-Neckar Graduate School
Tel.: (06 21) 52 03 350
www.graduate-school-rn.de
• Project management
teaches how projects are started correctly and implemented efficiently. At its centre are
project planning, team processes, problems in project flow and their solutions.
• Management Accounting
makes you familiar with cost and activity accounting. You will be introduced to cost
accounting and process cost accounting.
• Marketing
is the market-orientated realisation of corporate goals. You will learn how to implement an
integrated marketing concept and be introduced to various tools.
• Investment planning and controlling
allows you to judge investments in view of the overall orientation of your company.
• Supply chain management (SCM)
has become a strategically necessary factor for long term business success. It is important to
know how to optimise processes in order to achieve quick delivery times.
Scope and duration
Costs
Information
Modules
www.festo-didactic.de 51
Master courses
• The law section
primarily addresses questions of contract law and public commercial law.
• Personnel and change management
must be carried out consistently to avoid risk for the entire company in case of doubt. You
learn how to cope with crises and study practical intervention and communication tools for
controlling.
• Maintenance
is of immense importance for many companies. Effective and cost-effective maintenance can
only be carried out with integrated methods such as those taught in this module.
• Knowledge management
is important for keeping pace with your international competition. Systems for saving the
know how of your company and its employees must be implemented, and that knowledge
must be applied.
• Intercultural skills
are the most important social key skills for the 21st century. Only managers who know how
to move with certainty in other cultures as well as their own, without neglecting their own
cultural characteristics, will be successful in the long term in the Age of Globalisation.
52 Serviceline 0800/3378682
General conditions of booking and participation
Consulting and booking
Make sure of your place in a
module or course by
registering as early as
possible. The number of
participants is limited and
registrations are dealt with
on a first-come, first-served
basis. However, if a course is
oversubscribed, we make
every effort to offer you a
suitable alternative date.
Our service line is open for
telephone enquiries from
Monday to Friday, 8.00 to
17.00: 0800/337 86 82.
Fees
The course prices are
exclusive of VAT at the
statutory rate (MBA is an
exception) and, unless
otherwise specified, include
the module or course fees,
documents, meals and
drinks during the event.
Confirmation and invoicing
Upon receipt of your
registration, you will be
issued a confirmation and
invoice. The invoice amount
is due upon receipt of the
invoice with no deductions,
up to 14 days before the
event begins. Unfortunately,
we cannot provide refunds
for any services not used.
Cancellation
We reserve the right to
change the location and/or
time of events or to cancel
them.
Liability
We shall only be liable for
damage caused deliberately
or by gross negligence on
the part of our employees.
Any other liability is
excluded.
Copyright
Reproduction of module or
course documents for non-
approved purposes,
distribution, sale or
communication of their
content to third parties is not
permitted. The software
used for exercises during the
modules may not be copied
or removed from the course
location.
www.festo-didactic.com
www.festo-didactic.de 53
Dates, fees and services
Course documents
Detailed course documents
provide an indispensable
practical reference work.
Certificate
A certificate recognised in
the industry is awarded for
successful completion of the
course. You will receive an
official diploma from
Mannheim University after
completing the Master
course.
Schedule
You will be informed of the
exact times of each event as
part of your confirmation.
Travel/Hotel
After registering, you will
receive detailed travel
information for the event
location and a list of hotels.
How to find us:
Festo Didactic
GmbH & Co. KG
Training and Consulting
Rechbergstr. 3
73770 Denkendorf
Service line: 0800/33 78 682
(free of charge)
Fax: 07223/94 07 455
E-mail:
Homepage:
www.festo-didactic.com
Consulting
Our customer consultants
will be pleased to assist you
with any questions on
content, locations, dates and
reservations.
Simply call our service line:
0800/33 78 682 (free of
charge)