This is an establishing shot. It seems quite peaceful and is used to set the scene. Tension is also created as at this time there is a slow thudding sort of sound, as the sound does not match the peacefullness of the shot the audience knows that something is going to go wrong.

This over the shoulder shot is used to show Ultrons power as although he is talking to people he refusing to look at them. This shows that he thinks they are undeserving of him paying attention to them and that he believes he is above them.

In this close-up shot Ultron is dead. This reveals what happens at the end of the film, however it doesnt really spoil much as the villain always dies anyway. The shot also reveals the intensity of the film, not only is he dead, he is also completely destroyed.

This is a long shot. It shows that this movie is an action movie as explosions are often linked with that genre. This contrasts from the previous shots in the movie as they are a lot calmer.

This is another establishing shot. At this point in the trailer everything calms down again and it is as if the trailer has started again. This helps contrast between the more action filled parts of the trailer.

This top shot gives a clue to the how Ultron is created in the movie. The shot shows Tonys robots getting packed away. This is also used as foreshadowing for the plot of the movie.

This high angled shot gives more information on the villains and shows how hard they are to kill, you would expect robots to be destroyed in water. This again shows that intensity of the movie.

This wide shot introduces to the characters to the viewer. This is effective people may see their favourite superhero and decide to watch the movie. There are only 5 of them and throughout the trailer you see the large number of enemies they are up against, this puts emphasis on how outnumbered they are.

This mid-shot shows one of the superheros, Iron Man, using his abilities. This shows that this is a superhero action movie and will encourage people to see it in the cinema.