Traffic Segmentation & Why It Matters

Providing unique experiences to unique people

“ROIGraphics”

What ARE “ROIGraphics”?

• The reality is – the more targeted your campaigns, the more likely you are to convert.

• Using data you have – and visitors you get – you have everything you need to deliver high ROI landing pages

ROIGraphic #1) Demographics• MSN has a cool tool to show demographics by

URL or keyword phrase http://kl.am/MSNDemographicTool

• Ask demographic questions when you gather info for your Email Marketing Lists

• ASK the question but don’t make it required –you do NOT have to put “(optional)” next to demographic questions – you just cannot make them “required.” This can increase the response rate.

• Hire someone that can do this work for you.

What Demographic(s) Visit(s) your Site?

• Female –60%•Male –40%

•Predicted Age Distribution•35-49 31.66%•50+25.14%•25-34 24.69%•18-24 14.34%•< 18 4.17%

What Demographic Searches for your Keywords?

•Females (68%)•Males (32%)•Predicted Age Distribution

•25-34 33.2%•18-24 29.79%•35-49 18.49%•<18 15.75%•50+ 2.74%

Ideas for Demographic Targeting• PPC – All of the “big 3” offer demographic

targeting• Email Marketing – Gather your Email

Marketing list via signups – and ASK demographic questions. Then send email marketing blasts targeted to that person’s demographic

• Targeted banner ads – seniors @ AARP youth @ MTV Nickelodeon

ROIGraphic #2 - Geographic

• Geographic Targeting has been around for a long time.

• PPC – Set your ads to show in a specific zip code, state, city or area.• Banner Ads – purchases made on sites that serve your

region• Email marketing – offer different deals to those that

can drive in vs. order online or fly in– Ex. Vacation Rental company offering 3 day weekend deals to

those within 4 hr drive vs. 7 day deals to those that fly in

ROIGraphic #3 Psychographics

• Target based on Lifestyle and interest traits• There are Psychographic “Hooks” you can use• Arousal & Attraction (Sex Sells)• Procrastination - Last Minute Shoppers Pay More for

Convenience• Trendy or “star-endorsed” commands premium prices

• Create demand within a psychographic set – then fill that space

Deliver to your ROIgraphic

• Targeting is just a portion of the process• Deliver well thought out and targeted landing pages• Always build at least 2• Consider your audience and use images, colors,

content that appeals to that audience.• Most moms like family pictures, soothing colors and value with

lots of text so they can read & research• A majority of teens & Young Collegians like trendy, hip & star-

studded with minimal text – mostly photos sell these folks• Young married women w/o kids like clean, crisp, value, photo rich

but clear FAQs

Thank You!

Web Design, Development & Marketing for Travel & Tourism Websiteschill@blizzardinternet.com(888) 840-5893