4/18/2016

Team 1Marketing Plan

Prepared for:

Traditional Medicinals The Revive! Project

Prepared by:

Grace Kussow, Haley White,

Kassie Herzog, Marissa

Walker, Matt Brown, Teage

Minier

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Table of Contents

Executive Summary 3

Triple Constraint 4

SWOT 5

PESTLE Analysis (1) 6

PESTLE Analysis (2) 7-8

STDP 9

Situational Analysis 10-16

Marketing Mix 17

Competition Analysis 18-19

Customer Analysis 20

Company Analysis 21

Proposal (1) 22

Proposal (2) 23

Proposal (3) 24

Appendix 25-35

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Executive Summary

The Revive! Project is focused on reducing poverty and empowering women in Rajasthan,

India. This project encompasses many efforts, including increasing food, water and medical

security, as well as building schools, teaching life skills and increasing economic

development within the area. It was started in 2009 in the Jodhpur District of India by

Traditional Medicinals, who has invested over 1 million dollars into the project to date.

Traditional Medicinals recently bought hand sewn bags from the women of the Rajasthan,

India, which are made from recycled material that is cheap and simple to make. The profits

from these bags directly aid the women of the district by providing education, skills

training, and economic growth to their area.

The broad market for this project is “young girls and women.” Further, it is segmented

towards people who buy fair trade items, both in-store or online. Therefore, this project’s

target market is girls and women who buy fair trade items.  Specifically, it would be wise to

target those who value eco-friendly products and charity-driven businesses, as many fair

trade items reflect these characteristics.

The overriding scope of the project is to find a sustainable avenue to sell these bags

through. There are several ways in which this could be accomplished. However, such ways

need to be realistic for a 9-12month implementation deadline. Fortunately, the budget for

this project is reasonably limitless, as the company places great importance on the project,

so considerable funds can be utilized.  

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Triple Constraint

SCOPE: “Find an avenue to sell the bags Traditional Medicinals bought from

the women of the Jodhpur District in Rajasthan, India.”

COST: Without set boundaries, whatever is reasonably necessary

TIME: Implementation in 9-12 months

QUALITY: Find avenue for the project: quantity, price, distribution, and

sustainable market.

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SWOT Analysis

Helpful Hurtful

Internal Strengths Invested 1 million dollars Many partners within the

Revive! Project Company sustainability

Weakness Distribution Indian women’s

lack of skills and business knowledge

External Opportunities Sustainability of the

women/family/economy in India

Bring new business to the United States/worldwide

Threats Competition of

similar products Institutional voids

(corruption) and economic downturn

PESTLE Analysis (1)

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Product Price Place Promotion Summary

P N/A (+)(-)

(-)(-)(-) (-) (+) = 1(-) = 8

E (+++) (+)(-)(-)

(++)(+)(+) (+++)(-)

(+) (+) = 12(-) = 3

S (-) (+)(-)

(+)(---)(-)(-)

(+)(-)

(+) = 3(-) = 8

T (+) N/A (-)(-) (++) (+) = 3(-) = 2

L N/A N/A N/A N/A N/A

E (+)(+) (-) (-) (+) (+) = 3(-) = 2

PESTLE Analysis (2)

Product Price Place Promotion Summary

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P N/A Different wage and tax laws (+)

Fluctuating inflation and interest rates (-)

Few women’s rights in India (-)

Possible trade restrictions (-)

Possible health, safety, quality standards(-)

Institutional voids/corruption (-)(-)(-)

Limited disclosure of Indian women’s “story” (-)

(-) = 8(+) = 1Overall: -

E Bring new business to the U.S./ worldwide (+)

Based on market price in U.S.(+)

Cost of materials (-)

Cost of shipping (-)

Potential for economic growth (++)

Invested $1,000,000 into the Revive! Project (+++)

Investment in Indian economy (+)

Exchange rate is favorable for the women (+)

Unstable Indian economy (-)

Fulfillment site could offer worldwide promotion (+)

(-) = 3(+) =7Overall: +

S Indian women can’t sell the product at their location (-)

Distance from target market (-)

All profits going to the women (+)

The Indian women sewing the bags are illiterate, with limited skills (- -)

Customs of villages (-)

Future generations will benefit from profit off of bags (+)

The women can’t advertise themselves (-)

The women can promote their story/hardships (+)

(-) = 6(+) = 3Overall: -

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Religious barriers (-)

T No technology required (+)

N/A No internet access or electricity (-)

Finding ways for the women to understand the business process (-)

Amazon fulfillment (+)

Company website (+)

(-) = 2(+) =3Overall: +

L N/A N/A N/A N/A N/A

E Product doesn’t create waste (+)

Reusable material (+)

Environmentally-friendly material can be costly (-)

Remote location in the middle of Thar desert (-)

Reusable, environmentally friendly bags = strong selling point (+)

(-) = 2(+) = 3Overall: +

Segment, Target, Differentiate, Position

Segmentation:

Broad product-markets: Women and girls

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Segments: People who buy fair trade items, both in-store and online

Target market:

Women and girls who buy fair trade items

Differentiation:

The hand sewn bags are made by the women of the Rajasthan, India from environmentally-

friendly material and sold at a fair price.

Positioning Statement:

The focus of production of the bags is to help the environment, community, and members

of Rajasthan, India.

Situational Analysis

PoliticalPrice:

Wage Laws:o Unskilled workers in Delhi (city near the Jodhpur District) make 353 rupees

per day. Women usually make significantly less than men.o  Domestic workers on average make $2.09 per hour.

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o India’s minimum wage is $0.28/hour rate.o Companies who do not follow the minimum wage can receive penaltieso Tax Laws:

 Income tax Wealth tax act  Interest tax act  Expenditure tax act Finance act Sales tax

o Inflation and Interest Rates: Inflation rate= 5.18 percent Interest rate= 7.77%

Place Few women’s rights: no formal education, most have never touched money, etc. Men have dominance over women in India Although women’s basic rights are protected under India’s constitution, they are

still subject to unequal pay, status, dowry killings, rape and forced prostitution They are often less educated and illiterate Trade Restrictions:

o  High tariffso Agricultural tariffs are often highero It holds some trade agreements with countries but not with the United States

Health, safety, quality standards:     Bureau of Indian Standards Act, 1986, operates a product certification scheme by

which it grants licenses to manufacturers covering practically every industrial discipline from Agriculture to Textiles to Electronics.

o India has enforced mandatory certification on various products through various Quality Control Orders issued from time to time under various Acts.

Some standards have increased barriers to exportation. Environmental standards are enforced. How much of the women’s story can be disclosed

o Must ask permission before publishing or using a story for promotional purposes

o Do not include name of the woman or personal details if that discloses too much information

India’s Institutional Voids: Corruption Poor Infrastructure Absence of intermediaries The institutions that make up the markets in India do not function correctly These create opportunities for corporations like Traditional Medicinals. These companies must work to fill these voids and find strategies to fit the emerging

markets in India.Four Tiered Structure of Markets:

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Global - consumers expect the same quality and prices of that in developed countries. Managers obtain a degree and expect a higher salary

Glocal - consumers demand customized products and will pay a bit less than global customers. Managers will only work for local companies.

Local - people happy with local product quality and prices Bottom - people who can afford the least expensive products

Strategies: Exploit knowledge of local customers Leverage familiarity with labor and capital environments Overcome the lack of institutions that facilitate commerce Capitalize on local product markets

o “Focusing on niche opportunities instead of competing head on with foreign companies”

Select an appropriate growth strategyo Governance system

Find ways to overcome the threat of institutional voids in Indiao Fill the absence of intermediaries in India by privately operating one insteado May be able to bring credibility within a market

Economical

Price Market Price

o Selling price is not yet determined by businesso Other free trade bags with comparable size and quality going for around $15-

30o   Amazon specifically = $20-35o   eBay specifically = $15-25o   Individual store websites = $40-60 (Ten Thousand Villages, Serrv, etc.)

Cost of Materialso $14 to make each bag – includes fabric and laboro Relatively high, but environmentally-friendly products and sustainability

sellso  Business is creating prototypes with different fabrics to possibly reduce

material costo  Business plans to recycle old material for use in new products to reduce

material cost Cost of Shipping

o Products placed on fulfillment site are considered “Prime” products, and therefore cost the customer no shipping fee

o Packing, delivery, and returns are all be handled by Amazon in the FBA fee Only shipping involved = getting products to FBA warehouses Tons of warehouse locations across the globe

o Charged for monthly storage space used in warehouse, based on size

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PlaceRevive! Investment: Economic Growth and Development

o Company has invested over $1,000,000 to The Revive! Projecto  Much of this investment has gone towards developing the economy of

Rajasthan, India Provide skill training and education for women of the Jodhpur District

of India  Build schools to educate village members, as well as employ local

women to teach Provide substantial income from bag purchases to families of the

village Build income-generating business within the district, such as flower

mills, tailoring services, spice shops, etc.Exchange Rate:

o Indian Rupee is the official currency of the Republic of Indiao The issuance of currency is controlled by the Reserve Bank of Indiao 1 Indian Rupee = .015 of a US Dollar so $1 = 66.55 Indian Rupeeo If women are making $14 per bag à 931.70 Indian Rupee

Unstable Indian Economy:o The biggest problem the Indian economy has face is its inability to control

inflation in general and their food inflation in particularo The inflation seems to impact the poor more than the rich or the middle

classes.o When there are high food prices the consequences are magnified on the

underprivileged who spend half or more of their income on foodo With the monetary policy that has been issued because of inflation, it has

only brought about a “jobless growth”o Depreciation of the Indian rupee is also starting to occur. o The external value of the rupee has fell by a fifth in previous years and has

contributed to foreign institutions backing away from stock exchanges with India

o Recently the rupee hit a record low of 61 per dollar. This is the weakest emerging-market currency in the past month. (See Chart)

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o Although India gets high investments from tourist none of this money ever gets to the women

Promotions FBA offers many platforms for promotions and advertising that can be viewed and

bought throughout the globeo Personalized descriptions of products offeredo Traditional Medicinal ads can be shown alongside result searcheso Personalized detail page for business and producto Allows for customer reviewso  Shows how many times your product has been viewed or clicked on

Partnership with Whole Foods provides opportunity for country-wide in-store and online exposure, as well as exposure through select countries

Partnership with similar company such as Care allows for advertising and promotions of similar story in an already established business

Societal

Product: The bag will not be sold in these villages because women are not used to any income. Therefore, the income they do have will most likely be spent on necessities for their home and families. The bags aren’t something that would really be targeted towards the women in the villages.

Price: The distance from the target market (United States) and the Thar Desert is 12,688

km or 7883.9577 miles.

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All profits go to women; According to Emily Davydov the Director of Strategy and Partnerships at Traditional Medicinal, “The expected profit from this project will only go to the villages, we don’t expect profit to go to Traditional Medicinal as a company.”

Place: According to the Traditional Medicinal website, “Girls are often prohibited from

attending school, resulting in an 85% female illiteracy rate in the region.” Customs: According to the website;

o There is gender inequality and son preferenceo Young women are usually forced into child marriageso In their culture, girls are perceived to have little value from birth which

results in underfed and malnourished girlso Girls and women are accustomed carrying 25 pounds of water many miles a

day in extreme temperatures o Women are usually very illiterate in these villages since they are prohibited

from attending school and being involved in business. Since the exchange rate (1 US dollar= 66.55 Indian Rupee) benefits these women

and families so much this will put more money in their hands and eventually more money into the economies hands. This will greatly influence future generations. Women don’t usually work in these villages; therefore, they have not really had money before. This finally gives them some income that they have never had.

Religious barriers include Hinduism being 86% of the demographic for religion, Islam is 9%, Jainism is 3.7%, and others are 1.3%. This is very different from the United States which is; Protestant is 46.5%, Catholic is 20.8%, Mormon is 1.6%, other Christian is 1.7% etc.

Promotion: Woman in the villages can’t advertise themselves due to lack of technology in their

villages and lack of business knowledge. Traditional Medicinal is working on the lack of business knowledge with these women. On traditional medicinals website go to the Revive! Project and then down to Women’s Empowerment and Economic Development.

Promoting the stories of these women is very important. The Traditional Medicinal, Revive! Project explains the stories of the women.

TechnologicalProduct:

No technology required To create the bags, the women do not need any technology to make them.

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Place: Must find ways for women to understand business process Self Help Groups (SHGs) have provided leadership and vocational trainings

o SHGs are receiving financial grants to fund individual and small group loans to develop income-generating activities

o These enterprises include village stores, flower mills, tailoring services, spice shops and animal husbandry projects.

Although the women are receiving information to help run this business, they do not know how the business process works.

Promotion: Traditional Medicinals can promote the bags on their website The company already has a page set up through the website called The Revive!

Project.o This page has the background from all the work the Traditional Medicinal

Foundation has done in the villages in India.

Environmental: Price:

If they want to use other environmentally friendly fabric than recycling/reusing scarfs these materials may be more expensive than normal materials.

Place: Location in the desert: six villages in the Jodhpur District of Rajasthan, India. May be harsh working conditions. Weather in upper 90’s to 100 degrees.

Promotion: Women generally wear a dupatta or odani (Veil) with salwar kameez to cover their

head and shoulders. It is always worn with a scarf called a dupatta, which is used to cover the head and drawn over the bosom.

o With this they are going to recycle or reuse these dupattas/scarfs as material for these bags, which will make them more environmentally friendly and appealing to consumers.

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Marketing Mix

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Competition Analysis

Substitutes/Industry Rivals: o Other fair trade businesses that are already established, with a customer

base and set promotions Ten Thousand Villages [Sells Fairly Traded gifts, home decor,

jewelry, art and other treasures handcrafted by artisans around the world. Have been a fair trade retailer since 1946 with 80 locations.]

Fair Trade Winds [A family-run retail store with six locations across the country. Fair Trade Winds offers fair trade and environmentally sustainable products supporting artisans, farmers, and craftspeople from all over the globe.]

Patagonia [Items are sewn by workers at Pratibha Syntex in India. Patagonia is a Certified Fair Trade Company. They currently sell 192 items in their stores across the US.]

Ebay [Sell fair trade items along with an array of products that anyone can sell. Ebay is partnered with Patagonia, which helps eBay customers sell and buy high-quality pre-owned gear, reducing their environmental impact by extending the useful life of Patagonia products.]

Overstock [Overstock’s mission is to increase the visibility for the unique goods created by artisans from across the globe. They return 60%-70% of profits to the artisans from which these goods came.]

Fair Indigo [Collect handmade items from across the globe to help these people earn a living wage and work in safe environments.]

Serrv [Serrv is a nonprofit, fair trade organization dedicated to lifting disadvantaged artisans, farmers, and their families out of poverty.]

TOMS [Through customers purchases, TOMS helps provide shoes, sight, water, safe birth and bullying prevention services to people in need. Started by every time someone purchased a pair of shoes a pair is given to a child in need. This company has grown and has donated over 50 million pairs of shoes in 70+ countries.]

Threat of New Entrantso Other like-minded businesseso Products/companies with a similar story o Growing popularity and promotions of similar stories

Warby Parker [Every pair of glasses that are sold, the company donates the same amount to their nonprofit partners. These nonprofit partners train men and women in developing countries to give basic eye exams and sell these glasses at very affordable prices to make a living.]

Smile Squared [Every time a customer purchases a toothbrush or donates a toothbrush is sent to help better every child's oral health through all 50 states and 24 countries.]

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Complementors: other fair trade products, products bought through Traditional Medicinals website or Whole Foods

Bargaining Power of Suppliers: pressure of competing company’s prices Bargaining Power of Buyers: materials and overall quality of the bags No serious threat of competition

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Customer Analysis

“Younger girls and women” Frequent fair trade customers Customers interested in environmentally-friendly products People interested in philanthropic causes

Shows sales volume in the United States:

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Company Analysis

Traditional Medicinals Foundation -- Revive! Project Mission Statement: “A social business partnership focused on reducing poverty

and empowering women through organic agriculture.” Partnership with Whole Foods Established company with large potential growth Heavily involved in philanthropy The Revive! Project

o Partnered with: Martin Bauer Umalaxmi Rajasthan-based NGO Gravis Sonoma County-based NGO Womenserve

o Objectives of Revive! Project: Gender Equality, Women’s Empowerment, Economic Development, Education, Water and Food Storage Systems and medical support

Invested $1,000,000 into this project Selling handmade bags will help provide steady profits for the women of the

Jodhpur District

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CARE: Proposal

Goal: Traditional Medicinals will establish partnership with CARE to sell the hand sewn bags crafted by the women of the Jodhpur District at CARE fundraising events within the next 9-12 months.

Plan: Sell the bags at CARE fundraising events, then split profits acquired with CARE.

Steps: Have Emily contact CARE executive as soon as reasonably possible Establish partnership between companies/foundations Discuss selling bags at CARE fundraising events and determine how profits would

be split (50/50, 70/30, etc.) Have Emily determine quantity of bags to be sold per event Determine what fundraising locations the bags will be sold Ship bags to the fundraising locations by March 2017 Sell the bags at predetermined quantity, price, and location starting April 2017

Evaluate: Analyze bags sold/profits made from bags to determine if profits are being maximized in comparison to the cost of shipping the bags to the fundraising locations.

Adapt: Based on evaluation of profits, determine whether to continue selling bags at fundraising events or to add additional fundraising locations.

Strengths: Similar goal/values/customer base to Traditional Medicinal Well established company Multiple supporting groups

Weaknesses: Doesn't offer products for sale

Opportunities: More connections Spread the story of the product through their site Women’s empowerment = same cause

Threats: Increased competition with similar causes Limited expansion opportunities

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Whole Foods: Proposal

Goal: Traditional Medicinals will distribute 3 months’ worth of bags made by the women of the Jodhpur District to the Austin, Texas Whole Foods store within 9-12 months and then expand to other Whole Foods store locations, based on sales.

Plan: 3 months’ worth of bags distributed to the Austin, Texas Whole Foods store by January 2017.  

Steps: Have Gary contact Whole Foods partner as soon as reasonably possible Discuss adding bags to Austin, Texas Whole Foods location

o Bags serve several functions – purses, duffle bags, etc.o Current thought: bags could be used as reusable grocery totes

Determine least-cost inventory site for bags (India, California, Texas, etc.) Ship bags to from inventory site to Austin, Texas location via flight by January 2017 Display bags in store (depending on chosen function) by February 2017 Begin selling bags in store by late February 2017

Evaluate: Analyze how many bags have been purchased from the Austin, Texas location by April 2017

Adapt: Based on evaluation of demand for bags, determine whether to continue selling at this location or expand to other locations

Strengths: Already partnered with Whole Foods = already established relations and

boundaries Can promote with Traditional Medicinals products currently in Whole Foods stores Physical and virtual location Customer base typically enjoys environmentally friendly products

Weaknesses: Shipping inventory from India to inventory site can be costly Keeping up with demand

Opportunities: Opportunity to expand to other stores Prevalent in-store promotional opportunities Austin is the largest Whole Foods location = more foot traffic

Threats: Must find place to find store inventory

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Amazon Fulfillment Site: Proposal

Goal: Traditional Medicinals will put at least 3 months’ worth of the bags sewn by the women of the Jodhpur District on the Amazon Fulfillment Site within the next 9-12 months.

Plan: 3 months’ worth of bags sent and ready for purchase to the Amazon Fulfillment by January 2017

Steps: Have Emily ship bags to Amazon Fulfillment site via flight by December 2016 Amazon will store products in their inventory site upon arrival Customers will order the bags through Amazon channels starting January 2017 Amazon picks and packs products upon customer order Amazon ships bags under Amazon Prime

Evaluate: Analyze how many bags have been viewed or purchased from the Amazon site by April 2017

Adapt: Based on evaluation of demand for bags, adjust inventory accordingly

Strengths: Easily synced with inventory Simple start-up Free shipping for customers Well known and trusted brand Only obligation = monthly fee

Weaknesses: Possibly more difficult to create awareness of bags and create a customer base when

starting online

Opportunities: Ease of expansion Worldwide market Promo codes to advertise and increase customer base  

Threats: Similar product competition

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APPENDIX

Traditional Medicinals Company Background 26-27

Revive! Project Background 28-29

CARE Company Background 30

Whole Foods Company Background 31

Amazon Fulfillment Site Background 32-33

Works Cited 34-35

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Traditional Medicinals

What Makes Traditional Medicinal Different: Over 40 years of being in the business Leading the way in wellness tea category Quality of the herbs, trained herbalists, and their values. High quality pharmacopoeial grade herbs Ingredient purity and environmental activism Centuries of wisdom on wellness from plants and herbs High quality products that no other company claims Nine rounds of rigorous testing before the herbs go into tea bags to insure that the

tea tastes right Only pure herb in the tea bag: no plant parts, sand, or dirt History of sustainability

Board of Directors: Drake Sadler Blair Kellison Dr. John B. Elstrott, Jr. Susan Shields Mark Retzloff

Herbal Experts: Katie Huggins; Vice President of Technical Services Josef Brinckmann; Vice President of Sustainability David Hoffmann, B.Sc., F.N.I.M.H.; Medical Herbalist Zoë Gardner; R&D Manager Zoe Kissam; Associate Brand Manager and Herbalist Geoff Broll; Quality Assurance Supervisor and Herbalist Kirsten Tripplett; Microscopist Summer Singletary; Social Media Specialist

Management Team: Drake Sadler; Co-Founder, Chairman of the Board and Chief Visionary Officer Blair Kellison; Chief Executive Officer Matt Crum; Vice President of Marketing Katie Huggins; Vice President of Technical Services Josef Brinckmann; Vice President of Sustainability Janine Levijarvi; Vice President of Human Resources

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Gary Gatton; Vice President of Sales Jane Catelani Howard; Chief Financial Officer Scott Nakashian; Vice President of Operations

Nearby Locations for Traditional Medicinal Teas: Target Walgreens Marsh The Marketplace Marsh Hometown Market CVS Walmart Meijer Pay Less Super Market

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The Revive! Project:

A social business partnership focused on reducing poverty and empowering women through organic agriculture.

Started in 2009 in six villages in the Jodhpur District of Rajasthan, India Traditional Medicinals has invested over $1,000,000 into the Revive! Project The Revive! Project partnered with a Rajasthan-based NGO, Gravis, and a Sonoma County-

based NGO, Womenserve, to implement many initiatives, including:o Community organization and developmento Medical supporto Water and food securityo Education for childreno Economic developmento Women’s empowerment

Gender Equality and Empowerment o Young women are often forced into child marriages o Families are subjected to financially devastating dowries which encourage female

infanticideo Women are often underfed and malnourishedo Women are subjected to manual labor, carrying 25 pounds of water many miles a

day in temperatures exceeding 120 degreeso Often prohibited from attending school

85% female illiteracy rate in the region

Education o Throught the Revive! Project, 3 primary schools have been built, and 3 more are

under construction Hundreds of children including females are now receiving an education

o Employing female teachers for the first time in these villageso Training programs such as middle grade curriculum and computer literacyo Laptop computers are being provided with teaching software and programs that

children can use as their introduction to computer scienceo Schools are also provided with small library books

Water Security and Food Securityo Hundreds of individual water tanks (taankas), and agricultural catchments

(khadins) have been constructed o Large community ponds (naadis) have been restored

With access to these, women and girls no longer have to carry water in the hot sun all day, allowing them time to attend school or trainings

o Food initiatives include: Planting of hundreds of family gardens and village pastures

o Mobile veterinary camps have been developed and stud bull centers established to improve milk cow genetics and to reinvigorate cow milk production

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o To improve nutrition for village children, healthy hot lunches are prepared and served at all Revive! Project schools

Medical Supporto They have provided mobile medical campso Eye problems such as cataract blindness is a major problem due to intense sun,

wind, and sand dust With the Revive! Project funding, hundreds of villagers have received

restorative eyesight surgeries at the Regional Gravis Hospital

Production of the Bagso The village women no longer have to carry water so something they do in their time

now is handsewn bags by tie dying them and sewing themo Traditional Medicinal sends trainers to the village to teach them how to sewo 100% of the profits go to the women

These women had never had or made their own money beforeo The bags are getting made in a factory then sent to the women to stitch designs ono With the exchange rate the women are getting 928.16 Indian Rupees

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CARE

Background

CARE was an organization founded in 1945 when 22 American organizations came together to send lifesaving “CARE Packages®” to survivors of WWII. Thousands of Americans, including the president contributed to the effort. In 1946, 20,000 packages reached a port in France and helped give soldiers meals. People heard about these packages and began asking for them in other places around Europe at that time. Eventually delivery expanded to other regions and included other items such as blankets, clothes, books, school supplies, medicine, and carpentry tools.

What is CARE? CARE is a leading humanitarian organization in the fight against global poverty They place special focus on working with poor women to equip them with resources

to have the power to help families and entire communities

MissionTheir mission is serving people and families in poorer communities in the world. They do this with their global diversity, experience, and resources.They facilitate lasting change by:

Strengthening capacity for self-help Providing economic opportunity Delivering relief in emergencies Influencing policy decisions at all levels Addressing discrimination in all its forms

VisionSeek a world of hope, tolerance and social justice, where poverty has been overcome and people live in dignity and security.

WorkWomen are at the heart of CARE’s efforts to improve education, end gender-based violence, provide healthcare and nutrition, increase access to clean water and sanitation, expand economic opportunity and protect natural resources.

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Whole Foods

Trade marked “America’s Healthiest Grocery Store” World’s leader in natural and organic food

o 440 stores in the US and UK Mission: to be a grocery store featuring good, wholesome food; not a "health food"

store filled with pills and potions Features foods that are free of artificial preservatives, colors, flavors, sweeteners,

and hydrogenated fats Seek out and promote organically grown foods Provide food and nutritional products that support health and well-being. Passionate about the following categories:

o Fresh Produce and Flowerso Animal Welfare and Meat Qualityo Seeking the Most Sustainable Seafoodo Natural Body Care Productso Non-Toxic Cleaning Products

Goal is to sell the highest quality of products they possibly can

Current partnership with Traditional Medicinals o Traditional Medicinals teas are sold in stores and online o Companies share common values:

Focus on sustainability and eco-friendly products Emphasis on the 3 R’s: reduce, reuse, recycle Committed to philanthropic causes

Donations to food banks Local producer loan program Percent days for local charities Several Whole Foods Foundations

o Whole Planet -- alleviating povertyo Whole Foods -- inspiring nutrition and wellnesso Whole Cities -- access to healthy foods in underserved

communities

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Amazon Fulfillment Site

What is it? Amazon ships your products- able to use Amazon’s networks and expertise Amazon will pack and ship the product and provide customer service Can offer free shipping and one day to customers Amazon can fulfill orders from other channels

o Inventory is stored at Amazon fulfillment center and inventory levels can be managed online

How to use FBA:

Step 1: You send your products to Amazon.You send your new or used products to Amazon's fulfillment centers.

Upload your listings to Seller Central. Let Amazon fulfill all or part of your inventory. Print PDF labels provided by Amazon or use FBA's Label Service. Use Amazon's discounted shipping or select your own carrier.

Step 2: Amazon stores your products.Amazon catalogs and stores your products in our ready-to-ship inventory.

Amazon receives and scans your inventory. We record Unit dimensions for storage. You monitor inventory using our integrated tracking system.

Step 3: Customers order your products.Amazon fulfills orders placed directly on Amazon.com or fulfillment requests you submit for sales not on Amazon.

Your listings rank by price with no shipping costs because they qualify for free shipping on eligible orders.

Amazon Prime* members can upgrade shipping options for your eligible FBA listings.

Amazon advertises your products for you

*Excludes Multi-Channel Fulfillment orders from other websites and services including Amazon Webstore and Checkout by Amazon.

Step 4: Amazon picks and packs your products.Fulfillment by Amazon picks your products from inventory and packs them for delivery.

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Amazon locates your products using our advanced web-to-warehouse, high-speed picking and sorting system.

Customers can combine your orders with other products fulfilled by Amazon.

Step 5: Amazon ships your products.Amazon ships the products to your customers from our network of fulfillment centers.

Amazon ships customer orders using the method they choose. We provide tracking information for customers. For orders on Amazon.com, customers can contact us for customer service. Includes customer service and returns Eligibility for Amazon Prime 2-day shipping

   

     

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Works Cited

Amazon Fulfillment https://services.amazon.com/content/sell-on-amazon/sponsored-products.htm/

ref=asus_sp_snav https://services.amazon.com/fulfillment-by-amazon/how-it-works.htm/

ref=asus_fba_snav_how

CARE http://www.care.org/impact/our-stories/care-history

Competition http://www.tenthousandvillages.com/fair-trade/ http://www.fairtradewinds.net/our-story/ http://www.patagonia.com/us/patagonia.go?assetid=2047 http://pages.ebay.com/html/greenplan.html http://www.overstock.com/85771/static.html?TID=WORLDRDSP_FAIRTRADE http://www.fairindigo.com/about.html http://www.serrv.org/category/about-us https://thehungersite.greatergood.com/store/ths/support/royaltytotals https://www.warbyparker.com/buy-a-pair-give-a-pair https://smilesquared.com/about-us/ http://www.toms.com/improving-lives

Images/graph http://www.threefolding.org/essays/2007-01-001.html http://www.traditionalmedicinals.com/

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