Trader Joe's on the Go
Transcript of Trader Joe's on the Go
Social Media Marketing
Proposal
New Media Driver’s License Class – 2011
Joan Gilbert Gargaro
Who is Trader Joe?
Fearless Adventurer
Searches & Seeks
World Traveler
Risk & Romance
Natural Living
Fun & Exciting
Unique & Quirky
Hard-To- Beat
Authentic Persona
What is Trader Joe’s?
Privately Held Company
Owned by Albrecht Family
Specialty Grocery Markets
350 Stores in over 20 States
80% Private Label Brands
Marketing GoalsPositive Customer Experience
Unique & Healthy Selections
Friendly, Helpful Staff
Informative Signs
Affordable Prices
REAL VALUE + SALE$ = R.O.I.
Niche
Markets
Well-Educated
International Travel
Health Conscious
Experiential
Wine Connoisseurs
Cultural Cooks
Found in:
College Towns
Urban & Suburbs
Social Media Strategies
OutReach/Rewards Program
Bloggers = #1 for Trader Joes
Facebook Fans/Followers
Independent PR Sources =
Top Marketers!
Website Enhancement
SEO & Adwords
YouTube Ad Contests
Shopping Lists to Print
Cooking Demo’s –Wine Fests Evites
Introduce New Products
Develop Mobile Applications
Active & InteractiveCommunications
Trader Joe’s is Listening . . . . . Customers Respond
Content + Information
Engagement
Customer “Cheerleaders”
Momentum
Sales Success!
Metrics for Success
• Analytics - Google
• Website Activity
• Blogger Outreach
• Facebook Fans
• Mobile App’s
• YouTube Ad Contest
Social Media Budget Allocation - $50k
Expenses
TJ WebsiteBloggersMobile ApGoogleFB & Twit
Trader Joe’s Fearless Foods