Trademark : what is trademark & what all can be trademarked ??
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What is Trademark?
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Transcript of Trademark : what is trademark & what all can be trademarked ??
What is
Trademark?
A Trademark is an identity which distinguishes the source or origin of a product or service.
What can be
Trademarked?
1. A word, or combination of words
Word Phrases Symbols Designs
2. A logo, device, symbol, phrase, design, or a combination of any of these terms.3. Words without
geographical significance
Do you know, even…..> Sound> Smell> Dialogues> Voice> 3-dimensional signs Also Can be Trademark.
Types of Trademark
s?
• Trademarks® , ™–A trademark identifies tangible good or product of a company or individual.
Types of Trademark
s?1
Types of Trademark
s?
Service marks ®, SM–A service mark identifies the service s of a provider. Marks used by a company can function as both.
2
Types of Trademark
s?
Collective marks:To distinguish goods or services by members of an association
3
Indicates the source of origin
of goods or services
Helps guarantee the quality of goods bearing
the markCreates and maintains a
demand for the productUsed as a
marketing tool to build a brandCan have great
value to a company
Functions of a Trademark
Licensing: owner retains ownership and agrees to the use of the TM by other companies in exchange of royalties > licensing agreement (business expansion/diversification)
Franchising: The franchiser allows franchisee to use his way of doing business (TM, know-how, customer service, s/w, shop decoration, etc.)
Selling/assigning TM to another company (merger & acquisitions/raising of cash)
Uses of
Trademark
Well known Trademarks
Sachin Tendulkar SRK NaMo
Indian Famous Trademarks
Global Brand Scoreboard
1.Coca-cola67.52$ billion
2.Microsoft59.95$ billion
3.
IBM
53.37$ billion
4.
GE
46.99$ billion
5.
Intel
35.58$ billion
The Value of Trademark
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