Trademark Strategies for Startups

I am Olga V. MackYou can find me at◉ @olgavmack

Hello!

Brand v. Trademark

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“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other

times it will be behind. But brand is simply a collective impression some have about a product.”

Elon Musk

Startups

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“A ‘startup’ is a company that is confused about - 1. What its product is. 2. Who its customers are. 3. How to make money.”

Dave McClure, 500Startups co-founder

Align Trademark and Brand

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“Talent wins games, but teamwork and intelligence wins championships.”

Michael Jordan

Strategy 1: Good Search

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“Research is what I'm doing when I don't know what I'm doing.”

Wernher von Braun

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“People become attached to their burdens sometimes more than the

burdens are attached to them.”

George Bernard Shaw

Strategy 2: Word v. Logo

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“Man is the only kind of varmint sets his own trap, baits it, then steps in it.”

John Steinbeck

Strategy 3: Meet

Qualifications

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“If you don't meet the standards, then you don't qualify.”

Harold Ford, Jr.

Strategy 4: Invest Well

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“Rule No.1: Never lose money. Rule No.2: Never forget rule No.1.”

Warren Buffett

Strategy 5: Protect Abroad

Sensibly

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“I don't know what 'home' or 'abroad' is any more.”

Robin Gibb

Strategy 6: Police Prudently

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“A great trademark is appropriate, dynamic, distinctive, memorable and

unique.”

Primo Angeli

Strategy 7: Actively Manage

Growth

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“Growth is the only evidence of life.”

John Henry Newman

Strategy 8: Respect the Rights of

Others

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“Anyone who isn't confused really doesn't understand the situation.”

Edward R. Murrow

Any questions ?You can find me at◉ @olgavmack

Thanks!

Credits

Special thanks to all the people who made and released these awesome resources for free:◉ Presentation template by SlidesCarnival◉ Photographs by Unsplash