TradeMap A web-based trade flow analysis tool
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Market Analysis Section
TradeMap
A web-based trade flow analysis tool
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Workshop-TMap-En-2TradeMap: A web-based trade flow analysis tool
Title of Workshop
An exporter of cardamom is looking to diversify its client base…..
Which country should be targeted?
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Workshop-TMap-En-3TradeMap: A web-based trade flow analysis tool
Title of Workshop
A dried fruit exporter needs an overview of trade barriers he/she would face for exports to Malaysia…
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Workshop-TMap-En-4TradeMap: A web-based trade flow analysis tool
Title of Workshop
A trade mission needs to know our top export products to Germany…
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Workshop-TMap-En-5TradeMap: A web-based trade flow analysis tool
Title of Workshop
Where could you import automotive components from?Who are the largest suppliers in your region?
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Workshop-TMap-En-6TradeMap: A web-based trade flow analysis tool
Title of Workshop
What is the current trade between your country and the United States?
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Workshop-TMap-En-7TradeMap: A web-based trade flow analysis tool
Title of Workshop
Initial answers to these questions and many more are easily found in TradeMap…
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Workshop-TMap-En-8TradeMap: A web-based trade flow analysis tool
Title of Workshop
How Can TradeMap help my business ?
• What tariff and non tariff barriers are we facing?
• What are our competitive strengths and weaknesses?
• Where are the opportunities for product and market diversification?
Trade Support Institutions (TSIs)
Exporters and Importers
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Workshop-TMap-En-9TradeMap: A web-based trade flow analysis tool
Title of Workshop
ITC’s Interactive TradeMap provides:
• On-line database of trade flows and barriers– Value of exports and imports– Quantities– Unit Values– Growth trends– Tariff and non tariff barriers– Market shares– Rankings according to a variety of criteria
For each product and partner country in a fully interactive environment
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Workshop-TMap-En-10TradeMap: A web-based trade flow analysis tool
Title of Workshop
The Characteristics of TradeMap
• Based on COMTRADE, the United Nations Statistics Division database– Covering 90% of world trade reported by 115 trading nations– Covers over 5,000 Harmonized System products– Over 200 countries and territories– Includes non-reporting countries using mirror statistics– Statistics for over 30,000 products at the tariff line level for 32
countries (~80% of world trade)
• Incorporating UNTARMAC (formerly known as TRAINS)
– In cooperation with UNCTAD, WTO and additional information on more than 160 countries
• Web access with username and password
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Workshop-TMap-En-11TradeMap: A web-based trade flow analysis tool
Title of Workshop
TradeMap Homepage
Click here to access TradeMap
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Workshop-TMap-En-12TradeMap: A web-based trade flow analysis tool
Title of Workshop
TradeMap login page
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Workshop-TMap-En-13TradeMap: A web-based trade flow analysis tool
Title of Workshop
TradeMap – Selection menu
Imports or
Exports
Country/Region selection
Partner country selection
Product Selection
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Workshop-TMap-En-14TradeMap: A web-based trade flow analysis tool
Title of Workshop
Cardamom (HS 090830) for example...
If you want to search for new export markets...
You might want to know...
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Workshop-TMap-En-15TradeMap: A web-based trade flow analysis tool
Title of Workshop
World Importers of Cardamom
Tariff and Non-Tariff Barriers
Unit Value
Global market share
Countries
Quantity
Growth rate
Value
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Workshop-TMap-En-16TradeMap: A web-based trade flow analysis tool
Title of Workshop
Access barriers to Pakistan’s market
Tariff Barriers
Non-Tariff Measures
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Workshop-TMap-En-17TradeMap: A web-based trade flow analysis tool
Title of Workshop
Assess the competition in export markets
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Workshop-TMap-En-18TradeMap: A web-based trade flow analysis tool
Title of Workshop
Gauge your relative export performance
World exporters of cardamom
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Workshop-TMap-En-19TradeMap: A web-based trade flow analysis tool
Title of Workshop
Countries importing mangoes (050450)
tariff line level information for selected markets
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Workshop-TMap-En-20TradeMap: A web-based trade flow analysis tool
Title of Workshop
Mangoes imported by Japan at the tariff line level
At the 9 digit level
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Workshop-TMap-En-21TradeMap: A web-based trade flow analysis tool
Title of Workshop
Countries exporting mangoes to Japan
9 digit level information
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Workshop-TMap-En-22TradeMap: A web-based trade flow analysis tool
Title of Workshop
Markets importing “perfume and toilet waters” (330300) from France
8 or 10 digit level
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Workshop-TMap-En-23TradeMap: A web-based trade flow analysis tool
Title of Workshop
List of products at the tariff line level
8 digit level
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Workshop-TMap-En-24TradeMap: A web-based trade flow analysis tool
Title of Workshop
Importing markets for « toilet waters » at HS-8 level
8 digit level
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Workshop-TMap-En-25TradeMap: A web-based trade flow analysis tool
Title of Workshop
Analyse 5-year data sets (2004 available for selected countries only)
Select your countries/regions
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Workshop-TMap-En-26TradeMap: A web-based trade flow analysis tool
Title of Workshop
Analyse potential for bilateral trade
Select your countries/regions
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Workshop-TMap-En-27TradeMap: A web-based trade flow analysis tool
Title of Workshop
Existing and potential trade between Tanzania and United Kingdom
By product groups
at the HS 2 digit level
Indicative trade potential
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Workshop-TMap-En-28TradeMap: A web-based trade flow analysis tool
Title of Workshop
at the HS 6 digit level
Existing and potential trade between Tanzania and United Kingdom
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Workshop-TMap-En-29TradeMap: A web-based trade flow analysis tool
Title of Workshop
Trade Map Graphs
Bubble Charts: Positioning products according
to growth rates and changes in market share
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Workshop-TMap-En-30TradeMap: A web-based trade flow analysis tool
Title of Workshop
Babies - ?? Stars
Dogs Cash cows
The Boston Consulting Model (or Matrix)
Chocolate
Organic biscuits
Size is proportional to the turnover of the Strategic Branch Unit
Babybiscuits
Low HighRelative Market Share
High
MarketGrowth
Low
Portfolio model of a production strategy
Product Life Cycle
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Workshop-TMap-En-31TradeMap: A web-based trade flow analysis tool
Title of Workshop
Underachievers
Champions
Losers in declining markets
Achievers in adversity
Shrimps,prawns
Bananas
Size is proportional to export turnover
Tuna,canned
Losses GainsChange in world market share
Positive
International demand:
World Trade
Growth
Negative
National Export Growth vs. International Demand The Case of Ecuador
www.intracen.org / Click on Countries / Select your country / Click on National Export Performance
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Workshop-TMap-En-32TradeMap: A web-based trade flow analysis tool
Title of Workshop
Trade Map Chart:
Performance position of a country’s export products
Growth in demand (of world or of a target market)
Growth in
County X’s Market Share
HS 4 or 6
Country X Prospects for Product Diversification
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Workshop-TMap-En-33TradeMap: A web-based trade flow analysis tool
Title of Workshop
Sacks and bags
Polyethelyne sacks and bags
Boxes and Crates
Stoppers, lids, tops
Bottles and flasks
Spools and bobbins
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Workshop-TMap-En-34TradeMap: A web-based trade flow analysis tool
Title of Workshop
Trade Map Chart: Prospects for market diversification
Growth in partner country
demand for product Z
Partner country
Country X, Product Z
Partner country share of Country X’s export of product
Z
Partner country
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Workshop-TMap-En-35TradeMap: A web-based trade flow analysis tool
Title of Workshop
United States
S. Korea
Japan
Singapore
Germany United Kingdom
Turkey
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Workshop-TMap-En-36TradeMap: A web-based trade flow analysis tool
Title of Workshop
Assessment of national trade performance and competitiveness:
• Country Market Analysis Portals– On ITC’s Web site www.intracen.org – Click on Countries– Select a country from the drop-down menu
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Workshop-TMap-En-37TradeMap: A web-based trade flow analysis tool
Title of Workshop
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Workshop-TMap-En-38TradeMap: A web-based trade flow analysis tool
Title of Workshop
TradeMap helps Trade Support Institutions, Exporters and Importers…..
• Search for new markets or suppliers• Assess competition or diversify sources• Benchmark their trade performance• Set priority products for trade promotion and development• Evaluate tariffs and trade barriers • Assess product diversification potential with a partner
country
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Workshop-TMap-En-39TradeMap: A web-based trade flow analysis tool
Title of Workshop
To conclude… TradeMap is:
an easy to use, intuitive tool facilitating your market
research.
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Workshop-TMap-En-40TradeMap: A web-based trade flow analysis tool
Title of Workshop
For additional information on
TradeMap
Visit
www.trademap.org
or contact