Trade show techology trends
-
date post
19-Oct-2014 -
Category
Business
-
view
587 -
download
0
description
Transcript of Trade show techology trends
![Page 1: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/1.jpg)
Trade Show Technology Trends You Need to Know About
By Michelle Bruno, MPCBruno Group Signature Events
![Page 2: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/2.jpg)
Key Learning Points3 macro technology trends that
will affect the trade show industry: Big Data, Social Discovery, Social Collaboration
Micro technology trends within trade shows: mobile, social and virtual platforms
Framework for making better technology decisions
![Page 3: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/3.jpg)
Macro Trend: Big Data “…one of the most exciting parts of the
LinkedIn platform and the LinkedIn ecosystem is that the more members we attract, the more deeply they become engaged, the more data is being generated. And that data can be leveraged to create more relevant experiences for our members and better return on investment for our customers. Data really powers everything that we do.”—Jeff Weiner, LinkedIn
![Page 4: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/4.jpg)
Behind the Scenes at Reed Expo’s New Pricing Initiative
Booth space pricing model was flawedCustomer insight revealed that
exhibitors will pay more if they have a choice on location, attributes, timing, price
Price-conscious exhibitors will accept less amenities for lower price
New sales strategy based on value not volume
Customer value choices improved profit
![Page 5: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/5.jpg)
Behind the Scenes at Reed Expo’s New Pricing Initiative
Nancy Walsh, Executive VP Reed Exhibitions, North America http://www.eceforum.com/Documents/
A_ECEF2012_Walsh_final.pptx
![Page 6: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/6.jpg)
Hanley Wood’s Search for Insight
![Page 7: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/7.jpg)
Hanley Wood’s Search for InsightAnalysis of survey, registration,
travel/housing dataBroader picture of “who the audience is,
what they say they want and what they are really doing”
Looking at:◦ Acquisition source ◦ Retention rate ◦ Engagement across channels ◦ Sentiment ◦ Unmet needs and opportunities.
Using MS Excel and Access
![Page 8: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/8.jpg)
Macro Trend: Social Discovery
”The world of strangers we live in is changing this (local tech) is going to be like a new 6th sense that we all have, and wonder how we lived without."~ Paul Davison, Highlight
![Page 9: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/9.jpg)
![Page 10: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/10.jpg)
![Page 11: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/11.jpg)
![Page 12: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/12.jpg)
![Page 13: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/13.jpg)
Macro Trend: Social Collaboration
“I think we’re going to look back at this as the age of collaboration and the acceleration of problem solving.”
~Tiffany Shlain, Filmmaker & Founder/The Webby Awards
![Page 14: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/14.jpg)
Outdoor Retailer Collective Voice
![Page 15: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/15.jpg)
Outdoor Retailer Collective Voice
Online forum for OR stakeholders (invitation only) to discuss relocation, show growth
Several thousand registrants300 commentsParticipants given all data to make
informed commentsResults late 2012/early 2013Model for decision-making in the
future
![Page 16: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/16.jpg)
Outdoor Retailer Collective Voice
“Coming into this industry, I was a bit surprised at the secretive nature of decision making. I thought it was something that needed to be changed. One of my roles here is to change that model so that the trade show is not seen as a necessary evil. We want to be a partner that is tuned into the micro details of the industry. Our goal is to be be as transparent as we can, show a human face and be a willing partner.”
--Kenji Haroutunian, VP, Nielsen Expositions
Outdoor Group
![Page 17: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/17.jpg)
Micro Trends in Event Mobile
QR Code ReadersSoLoMo (Social Local Mobile)Game LayerAugmented RealityInteractive floor plans
![Page 18: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/18.jpg)
Micro Trends in Event Mobile
Mobile payments/ticketing/registration
HTML5Detailed analyticsHeat mapping Using GPS in phones to locate
contacts Bluetooth-style advertising at
booths
![Page 19: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/19.jpg)
Micro Trends in Event Social Media
PinterestVideoCommunity
formation/managementSocial kiosksDigital media coverage of eventsContent Marketing
![Page 20: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/20.jpg)
Social Kiosks
SocialPoint Station
PhotoPoint Station
TouchPoint Station
http://interactivemeetingtechnology.com/explore-socialpoint-options/
![Page 21: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/21.jpg)
Digital Media Coverage of Events
![Page 22: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/22.jpg)
Content Marketing
![Page 23: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/23.jpg)
Content Marketing
http://www.contentmarketinginstitute.com/2011/12/2012-b2b-content-marketing-research/
![Page 24: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/24.jpg)
Micro Trends in Virtual Events
Use Case ExpansionMobile UsageGamification as a game layer,
not individual gamesSocial broadcastingMonetization models emerging
![Page 25: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/25.jpg)
Convergence of Mobile/Social/Virtual
![Page 26: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/26.jpg)
Convergence of Mobile/Social/Virtual
Most event guide apps come with social functionality already
Now virtual platforms are moving more vigorously toward mobile extensions
“Meetings in a Box” will become “Meetings on Your Mobile”
![Page 27: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/27.jpg)
Challenges of Technology Proliferation
Growing demand for technology expertise within organizations
Skyrocketing demand for Wi-Fi on trade show floor
Huge need for strategies around technology selection
Integration of multiple platforms and apps
![Page 28: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/28.jpg)
Framework for Trade Show Technology Selection
![Page 29: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/29.jpg)
New Set of Objectives for Trade Show Organizers
Event experiences that reflect the new preferences and behaviors of stakeholders
Frictionless trade showsEnvironment that capitalizes on the
unique qualities of a face-to-face experience
Recognition that trade show is only one point on the continuum of engagement with a community
![Page 30: Trade show techology trends](https://reader035.fdocuments.net/reader035/viewer/2022062613/5444b1d4afaf9f550d8b4a12/html5/thumbnails/30.jpg)
Contact Info:
Michelle Bruno, [email protected]
ForkInTheRoadBlog.com
Brunogroup.comTwitter: @michellebrunoLinkedin.com/in/
michellejbrunoFB: Bruno Group Signature
Events