Trade show Booth Staff Prep
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Trade show Booth Staff Prep Be a Brand Ambassador
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Trade show Booth Staff Prep. Be a Brand Ambassador. Booth Staff Preparation. Booth staff should know: Their role as brand ambassador Booth Etiquette Why the company is exhibiting (the goals ) . You Are a Brand Ambassador. You represent the company (including when you travel) - PowerPoint PPT Presentation
Transcript of Trade show Booth Staff Prep
Trade show Booth Staff PrepBe a Brand Ambassador
Booth Staff Preparation
Booth staff should know: Their role as brand ambassador Booth Etiquette Why the company is exhibiting (the goals)
You Are a Brand Ambassador
You represent the company (including when you travel) Dress for Business
You’ll meet some of your best contacts in transit. Confidentiality
Our company will never be one to disparage the competition or discuss our customers in public. Use first names only — no last names, no company names in any public place.
ProfessionalismBusiness etiquette applies throughout the trip – keep alcohol in check.
Relationship BuildingSpend free time with current and prospective customers whenever possible.
Do’s Greet prospects in the aisle Use your product demo or giveaways
to engage people (“play” and invite them to play)
Ask questions: What do you do? What are you looking for at the show? Etc.
Use the visitor lounge to make calls, check email & eat/drink
Practice your pitch
Don’ts Cell phones or laptops Visible purses, clutter, personal
belongings Gum or food Inside in-depth conversations Sitting (“hiding out”) behind the table Stand with your back to the aisle
Booth Staff Etiquette
What Should I Wear?
Comfortable shoes!
Why We’re Exhibiting
Goals− How we’ll measure success− Who we want to meet− Target number of leads− Etc…
Next Steps / Questions?
If you have comments or questions about improving your trade show impact, contact us for a free 30-minute consultation.
PLS Launch Solutions252 Plymouth Ave South Rochester, NY 14608
www.launchsolutions.com
