TRADE SECRETSFORUM 2018SEPTEMBER 27 FAIRMONT HOTEL, SAN JOSE

FREE TO IN-HOUSE COUNSEL

REGISTRATIONSregistrations@managingip.com

+44 207 779 8579

SPEAKING OPPORTUNITIESnatalie.canter@managingip.com

+44 207 779 8730

SPONSORSHIPmpetch@euromoneyplc.com

+44 207 779 8836

W W W. M A N A G I N G I P. C O M / T R A D E S E C R E T S 2 0 1 8# T R A D E S E C R E T S

SPONSORSSUPPORTING ORGANISATIONS

3rd ANNUALFORUM

6 CLEPOINTS

PENDING

BENEFITS OFATTENDING Delegates are invited to attend a fullday of debates and discussions tohear from, and network with, leadingexperts from multiple jurisdictions. Alldelegates will be party to importantdebates about the most significantdevelopments in the European patentlandscape over the past year, with theopportunity to contribute as well aslearn. • Hear how to protect, defend and

enforce trade secrets in the rapidlyadvancing digital era

• Identify and debate the challengesof calculating value and damagesin litigation

• Join analysis on the trends andassess the benefits of the ITC

• Learn from experts and gain tips toprotect your company from cyber-criminals and hackers

• Listen to essential analysis onrecent decisions and case law

• Discuss the jurisdictional reach ofthe DTSA

• Examine best practice to maximiseprotection whilst managing thevalue of patents vs trade secrets

• Evaluate the issues specific to SaaSbusiness models and how toaddress a theft

WHO YOU WILLMEET• IP in-house counsel• Corporate counsel• General counsel• Patent counsel/attorneys • IP counsel and IP managers• General counsel• VP/SVP Patents• Private practice lawyers• Heads/Directors of IP, patents &

Legal affairs

INTRODUCTIONIn the two years since the Defend Trade Secret Act’s enactment, more than 1000cases have been filed citing the legislation. The growing recognition and impor-tance of trade secrets means they can be viewed as one of your most valuableassets, providing a competitive advantage, however there are some issues, partic-ularly when it comes to litigation. The third annual MIP Trade Secrets Forum willlook at key developments and case updates over the past year, with particular ref-erence to the ‘uniformed’ definition and value of trade secrets, calculation of dam-ages and how to keep your secrets from leaving your enterprise.

Technical information and intangible assets are being kept as a trade secrets ratherthan protected with other means of IP. The new and developing array of digitalchannels and technological advancement aids to disrupt, manipulate and hacksensitive information which in turn increases the vulnerability of these valuableassets. Therefore companies need rapid and effective action to prevent threats andmisappropriation of trade secrets.

Hear from leading counsel and join interaction discussions at the MIP TradeSecrets to provide clarification on the emerging issues, opportunities and chal-lenges in the advancing trade secrets landscape.

Register your place today.

TRADE SECRETSFORUM 2018SEPTEMBER 27 FAIRMONT HOTEL, SAN JOSE

3rd ANNUALFORUM

SPONSORSHIP OPPORTUNITIESWe will create a bespoke solution that will position your organisation as athought leader and ensure you engage with your target audience. The willhelp you to meet and influence the people who are going to grow yourbusiness. Please contact Melanie Petch on +44 207 779 8836mpetch@euromoneyplc.com to discuss.

TO REGISTER, OR FOR MORE INFORMATIONPLEASE CALLGURVEER VASIR: +44 (0)20 7779 8579EMAIL: registrations@managingip.com

FOR IN-HOUSE SPEAKING OPPORTUNITIESPLEASE CONTACTNATALIE CANTER: +44 207 779 8730 EMAIL: natalie.canter@managingip.com

TRADE SECRETSFORUM 2018SEPTEMBER 27 FAIRMONT HOTEL, SAN JOSE

3rd ANNUALFORUM

PROGRAMME

8:50 Registration

9:20 Opening remarks by Michael Loney, managing editor,Managing IP

9:30 The rising value of trade secrets in the DTSA landscape

• Overview of protection and trends over the past two years of theDTSA

• Keeping up with the evolving law of what constitutes a tradesecret

• Analysing the impact of ex-parte seizures under the DTSA• Interplay and implications of brand value

Chris Cox, partner, Weil Gotshal & Manges (moderator)Elizabeth McBride, director, global litigation, Applied MaterialsJerry Wald, senior director, intellectual property strategy, VisaJohn Schiffhauer, vice president, associate general counsel, Intel

Corporation

10:20 Has the DTSA changed trade secrets litigation?

• The growth of trade secret litigation in the digital era• Examining the problems with calculation of value and damages• Understanding extraterritorial application – TC Heartland v Kraft

Foods• How to resolve issues with litigationDebbie Berman, partner, Jenner & BlockDanielle Coleman, litigation counsel, VMware

11:10 Coffee break

11:30 Safeguarding innovation in conjunction with theInternational Trade Commission

• Considerations and benefits of the ITC versus DTSA• To what extent can you robustly and swiftly defend your trade

secrets?• Obtaining relief before the ITC

John Flaim, partner, Baker McKenzie (moderator)Renee DuBord Brown, associate general counsel, IP, KnowlesKevin O’Brien, partner, Baker McKenzie

12:20 Detecting and responding to cyber security and hackingthreats

• Understanding the latest US Securities and Exchange Commissionguidance

• Identifying the tactics used by those stealing trade secrets• Strategies to protect yourself from cybercriminals and hackers • Ethical considerationsJonathan Gentin, head of commercial, legal, ProofpointMatthew Parrella, assistant United States attorney, Office of the US

Attorney for the Northern District of CaliforniaAbraham Mertens, assistant general counsel, Arista Networks

13:10 Lunch and networking

14:00 Strategically managing your trade secrets portfolio

• Classifying and prioritizing your most valuable trade secrets • IP counsel responsibilities: liability of infringement • Ensuring intangible assets don’t leave your enterprise with

increased employee mobility • Implementing measures to minimise risk: protect and preserve

your trade secrets

Priya Venkat, general counsel, Edgewater Networks (moderator)Diane Gabl Kratz, senior intellectual property counsel, SeagateTechnologyKamrin Macknight, chief patent counsel and senior director, IP, CodexisLee Gardner, patent counsel, Google

14:50 Trade secrets and digital forensics

• The growing importance of digital forensics in trade secrets cases• How forensics can impact litigation and trial• Spoliation and digital cover-ups• Practical advice for avoiding forensic pitfalls

David Singer, partner, Jenner & BlockAndy Crain, managing director, Berkeley Research

15:35 Coffee break and networking

15:55 Global landscape of software and emerging technologies

• Increased importance of trade secrets in emerging technologies• Trade secrets and artificial intelligence• Trade secrets and cybersecurity• Trends and strategies

Judy Jennison, partner, Perkins Coie (moderator)Cindy Rosser, director, legal, intellectual property, SymantecKristina Ringland, attorney, MicrosoftJohn Gray, of counsel, Perkins Coie

16:35 Considering trade secret issues specific to the SaaS businessmodel

• Overview of trade secret issues particular to the integrated SaaSplatforms context

• The creation of user and/or company profiles based upon datagleaned from an integration between two SaaS platforms

• How to address issues of trade secret theft arising in theintegrated platform context

Meg Kammerud, vice president of legal, Shape SecurityTheodore McCullough, senior director, legal intellectual property,

Marketo

17:15 Close of conference

Booking fee Advisers, consultants,private practice, serviceproviders

In-house IP counsel, R&Dmanagers and heads oflegal

Early booking rate (before August 17)

$695 FREE

Standard booking rate (after August 17)

$995 FREE

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CANCELLATION POLICY: By registering for an event, youare agreeing to the terms and conditions whereby youare liable for the full conference fee. All cancellationsmust be received in writing no later than 6 weeks beforethe first day of the event (August 17, 2018) for a fullrefund less a 10% administration charge.We cannot accept verbal cancellations. Cancellationsreceived after August 17, 2018 are liable for the full con-ference fee. We suggest you send a substitute to attend inyour place at no extra cost. Registrations received afterthis time are still liable for the full conference fee in caseof cancellation. However, substitutions can be sent toattend in your place at no extra charge.If owing to a force majeure, Managing IP is obliged topostpone or cancel the event Managing IP will not beliable for any travel or accommodation expenses incurredby delegates or their organisations. Badge swappingwith other registered/non-registered delegates is againstour company policy and will not be permitted.

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TRADE SECRETSFORUM 2018SEPTEMBER 27 FAIRMONT HOTEL, SAN JOSE

3rd ANNUALFORUM