Trade professionals on LinkedIn in Australia

©2014 LinkedIn Corporation. All Rights Reserved.

Australia

Trade Professionals

on Linkedin


How many Trade professionals

are on LinkedIn?

2


158,000 Trade professionals in Australia

Get to know the Talent Pool on LinkedIn

02 The number of Trade professionals on

LinkedIn is expanding rapidly

• 50% increase in last 12 months

• Networks are expanding

• Regional areas are growing the most

rapidly

03 Using LinkedIn data we can analyse the

available talent in this segment

• The majority live in Sydney, Melbourne,

Brisbane and Perth

• 34% live outside metro areas

• Electricians, Plumbers and Fitters are

some of the most common roles in this

talent pool

• The largest employers are in the mining

and energy sectors, but most members

are in the construction industry

01 Trade professionals include:

• Plant Operators, Electricians, Carpenters,

Fitters, Mechanics, Plumbers, Laborers,

Welders


• The number of total members increased by 50% in the last 12 months and tripled in the last 2 years

• They’re establishing their online professional brand

• They are connecting with clients, colleagues, current and potential employers

4

Trade professionals are taking their identity online

0K

50K

100K

150K

200K

Jan 12 Jul 12 Jan 13 Jul 13 Jan 14 Jul 14

Mem

bers

Source: LinkedIn Member data, Trade Professional Members in Australia, September 2014


Where are they?

5


Most Trade

professionals

are in major

metro areas

3,300

3,800

5,400

6,000

7,200

8,800

23,500

24,400

24,500

24,900

Regional VIC

Newcastle

Regional NSW

Regional WA

Adelaide

Regional QLD

Brisbane

Perth

Sydney

Melbourne

Trade professionals

©2014 LinkedIn Corporation. All Rights Reserved. 7

…but the fastest

growing areas

are regional

1 Wagga Wagga 92%

2 Toowoomba 48%

3 Bendigo 45%

4 Rockhampton 44%

5 Wollongong 44%

6 Regional Northern Territory 43%

7 Mandurah, WA 43%

8 Coffs Harbour 42%

9 Bundaberg 42%

10 Darwin 42%

Membership

growth in

2014


Who are they working for?

8


2,100

2,300

2,500

4,400

4,400

5,100

5,600

9,100

19,900

48,900

The largest number of members work, unsurprisingly, in the

Construction Industry, but significant numbers

work in Mining, Energy and Manufacturing

Construction

Mining & Metals

Oil & Energy

Electrical And Electronic Manufacturing

Civil Engineering

Mechanical Or Industrial Engineering

Automotive

Building Materials

Retail

Transportation/Trucking/Railroad


1 BHP Billiton 1,568

2 Rio Tinto 1,043

3 Bechtel Corporation 1,017

4 Leighton Contractors 997

5 Thiess 840

6 Monadelphous 780

7 Downer 698

8 Lend Lease 609

9 Laing O'Rourke 519

10 Fortescue Metals Group 508

Members

The largest

employers of Trade

professionals are

Mining companies


66%

12% 13% 9%

Individual SeniorIndividual

Manager Director/CXO/Owner

63%

4%

7%

10%

17%

Self

2-50

51-500

501-5000

5001+

Employer size

Seniority

But the majority of

members are self

employed or don’t

nominate an

employer

The majority of

members are also

Individual Contributors


What trades do members have?

12


Operator

Electrician

Fitter

Carpenter

Mechanic

Plumber

Laborer

Rigger

Lead Hand

Surveyor

Welder

Plant Operator

Construction Manager

Driver

Foreman

There is a huge

variety of trade skills

on LinkedIn

these are the top 15

standardized titles, but there

are over 2,600 titles in this

talent pool

2,291

2,336

2,438

2,618

2,693

2,840

3,200

3,357

3,383

4,750

4,879

7,058

7,877

11,270

19,367

Trade professionals on LinkedIn in Australia

Recruiting & HR

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