Trade marketing Look book · 2018-05-31 · Look book. Press advertising For more information visit...
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Trade marketing Look book
Transcript of Trade marketing Look book · 2018-05-31 · Look book. Press advertising For more information visit...
Trade marketingLook book
Press advertising
For more information visit www.essilor.co.uk
ENHANCE YOUR VISUAL COMFORT FOR SAFER DRIVING AT NIGHT
Available in single vision and varifocal
17MDRIVERS IN THE UK STRUGGLE TO SEE
AT NIGHT
Source: The Eyecare Trust, Populus surveyed 1,056 adults weighted to reflect the UK population between 15–16 Oct 2014
OPTICIAN DETAILS
For more information visit www.essilor.co.uk
DYNAMIC VISION WITH NO DISTORTIONA CLEAR PANORAMIC VIEW
Available in single vision and varifocal
CLARITYOF VISION
DURING THE DAYWHEN DRIVING
OPTICIAN DETAILS
For more information visit www.essilor.co.uk
90% LESS REFLECTIONS AT NIGHT DYNAMIC VISION WITH NO DISTORTION
Available in single vision and varifocal
90%OF INFORMATION A DRIVER USES
IS VISUAL
Source: The Eyecare Trust, Populus surveyed 1,056 adults weighted to reflect the UK population between 15–16 Oct 2014
OPTICIAN DETAILS
ENHANCE YOUR VISUAL COMFORT FOR SAFER DRIVING AT NIGHT
Available in single vision and varifocal
Source: The Eyecare Trust, Populus surveyed 1,056 adults weighted to reflect the UK population between 15–16 Oct 2014
OPTICIAN DETAILS
17MDRIVERS IN THE UK STRUGGLE TO SEE
AT NIGHT
For more information visit www.essilor.co.uk
90% LESS REFLECTIONS AT NIGHT DYNAMIC VISION WITH NO DISTORTION
Available in single vision and varifocal
Source: The Eyecare Trust, Populus surveyed 1,056 adults weighted to reflect the UK population between 15–16 Oct 2014
OPTICIAN DETAILS
For more information visit www.essilor.co.uk
90%OF INFORMATION A DRIVER USES
IS VISUAL
DYNAMIC VISION WITH NO DISTORTION A CLEAR PANORAMIC VIEW
Available in single vision and varifocal
Source: The Eyecare Trust, Populus surveyed 1,056 adults weighted to reflect the UK population between 15–16 Oct 2014
OPTICIAN DETAILS
For more information visit www.essilor.co.uk
CLARITYOF VISION
DURING THE DAYWHEN DRIVING
Billboard advertising
ENHANCE YOUR VISUAL COMFORT FOR SAFER DRIVING AT NIGHTAvailable in single vision and varifocal
Source: The Eyecare Trust, Populus surveyed 1,056 adults weighted to reflect the UK population between 15–16 Oct 2014
OPTICIAN DETAILS
17MDRIVERS IN THE UK STRUGGLE TO SEE
AT NIGHT
For more information visit www.essilor.co.uk
90%OF INFORMATION A DRIVER USES
IS VISUAL
90% LESS REFLECTIONS AT NIGHT DYNAMIC VISION WITH NO DISTORTION
Available in single vision and varifocal
Source: The Eyecare Trust, Populus surveyed 1,056 adults weighted to reflect the UK population between 15–16 Oct 2014
OPTICIAN DETAILS
For more information visit www.essilor.co.uk
CLARITYOF VISION
DURING THE DAYWHEN DRIVING
DYNAMIC VISION WITH NO DISTORTION A CLEAR PANORAMIC VIEWAvailable in single vision and varifocal
Source: The Eyecare Trust, Populus surveyed 1,056 adults weighted to reflect the UK population between 15–16 Oct 2014
OPTICIAN DETAILS
For more information visit www.essilor.co.uk
Bus stop advertising
For more information visit www.essilor.co.uk
ENHANCE YOUR VISUAL COMFORT FOR SAFER DRIVING AT NIGHT
Available in single vision and varifocal
17MDRIVERS IN THE UK STRUGGLE TO SEE
AT NIGHT
Source: The Eyecare Trust, Populus surveyed 1,056 adults weighted to reflect the UK population between 15–16 Oct 2014
OPTICIAN DETAILS
90% LESS REFLECTIONS AT NIGHT DYNAMIC VISION WITH NO DISTORTION
90%OF INFORMATION A DRIVER USES
IS VISUAL
For more information visit www.essilor.co.uk
Available in single vision and varifocal
Source: The Eyecare Trust, Populus surveyed 1,056 adults weighted to reflect the UK population between 15–16 Oct 2014
OPTICIAN DETAILS
DYNAMIC VISION WITH NO DISTORTIONA CLEAR PANORAMIC VIEW
CLARITYOF VISION
DURING THE DAYWHEN DRIVING
For more information visit www.essilor.co.uk
Available in single vision and varifocal
Source: The Eyecare Trust, Populus surveyed 1,056 adults weighted to reflect the UK population between 15–16 Oct 2014
OPTICIAN DETAILS
Door drops
For more information visit www.essilor.co.uk
ENHANCE YOUR VISUAL COMFORT FOR SAFER DRIVING AT NIGHT
Available in single vision and varifocal
17MDRIVERS IN THE UK STRUGGLE TO SEE
AT NIGHT
Source: The Eyecare Trust, Populus surveyed 1,056 adults weighted to reflect the UK population between 15–16 Oct 2014
OPTICIAN DETAILS
For more information visit www.essilor.co.uk
90% LESS REFLECTIONS AT NIGHT DYNAMIC VISION WITH NO DISTORTION
Available in single vision and Varilux
90%OF INFORMATION A DRIVER USES
IS VISUAL
Source: The Eyecare Trust, Populus surveyed 1,056 adults weighted to reflect the UK population between 15–16 Oct 2014
OPTICIAN DETAILS
For more information visit www.essilor.co.uk
DYNAMIC VISION WITH NO DISTORTIONA CLEAR PANORAMIC VIEW
Available in single vision and varifocal
CLARITYOF VISION
DURING THE DAYWHEN DRIVING
OPTICIAN DETAILS
Contravision
ENHANCE YOUR VISUAL COMFORT FOR SAFER DRIVING AT NIGHTAvailable in single vision and varifocal
Source: The Eyecare Trust, Populus surveyed 1,056 adults weighted to reflect the UK population between 15–16 Oct 2014
17MDRIVERS IN THE UK STRUGGLE TO SEE
AT NIGHT
For more information visit www.essilor.co.uk
90%OF INFORMATION A DRIVER USES
IS VISUAL
90% LESS REFLECTIONS AT NIGHT DYNAMIC VISION WITH NO DISTORTION
Available in single vision and varifocal
Source: The Eyecare Trust, Populus surveyed 1,056 adults weighted to reflect the UK population between 15–16 Oct 2014
For more information visit www.essilor.co.uk
CLARITYOF VISION
DURING THE DAYWHEN DRIVING
DYNAMIC VISION WITH NO DISTORTION A CLEAR PANORAMIC VIEWAvailable in single vision and varifocal
Source: The Eyecare Trust, Populus surveyed 1,056 adults weighted to reflect the UK population between 15–16 Oct 2014
For more information visit www.essilor.co.uk
Web banners
For more information visit www.essilor.co.uk
90%LESS REFLECTIONS
AT NIGHT DYNAMIC VISIONWITH NO DISTORTION
Available in single vision and Varilux
90%OF INFORMATION A DRIVER USES
IS VISUAL
Source: The Eyecare Trust, Populus surveyed 1,056 adults weighted to reflect the UK population between 15–16 Oct 2014
For more information visit www.essilor.co.uk
90%LESS REFLECTIONS
AT NIGHT DYNAMIC VISIONWITH NO DISTORTION
Available in single vision and Varilux
90%OF INFORMATION A DRIVER USES
IS VISUAL
Source: The Eyecare Trust, Populus surveyed 1,056 adults weighted to reflect the UK population between 15–16 Oct 2014
Your website here
17MDRIVERS IN THE UK STRUGGLE TO SEE
AT NIGHT
ASK US ABOUT ROAD PILOT LENSES TODAY
ENHANCE YOUR VISUAL COMFORT FOR SAFER DRIVING AT NIGHT
Available in single vision and varifocal
Available in various sizes.Personalised versions available on request.
DYNAMIC VISION WITH NO DISTORTIONA CLEAR PANORAMIC VIEW
Available in single vision and varifocal
Source: The Eyecare Trust, Populus surveyed 1,056 adults weighted to reflect the UK population between 15–16 Oct 2014
For more information visit www.essilor.co.uk
CLARITYOF VISION
DURING THE DAYWHEN DRIVING
Social media banners
90%OF INFORMATION A DRIVER USES
IS VISUAL
ASK US ABOUT ROAD PILOT LENSES TODAY
90% LESS REFLECTIONS AT NIGHT DYNAMIC VISION WITH NO DISTORTION
Available in single vision and varifocal
ASK US ABOUT ROAD PILOT LENSES TODAY
Available in single vision and varifocal
DYNAMIC VISION WITH NO DISTORTION A CLEAR PANORAMIC VIEW
CLARITYOF VISION
DURING THE DAYWHEN DRIVING
Designs available for Facebook, Twitter and Instagram
ASK US ABOUT ROAD PILOT LENSES TODAY
17MDRIVERS IN THE UK STRUGGLE TO SEE
AT NIGHTENHANCE YOUR VISUAL COMFORT FOR SAFER DRIVING AT NIGHT
Available in single vision and varifocal
Carousel adverts
17 million drivers in the UK struggle to see at night 90% of information a driver uses is visual Clarity of vision during the day when driving Road Pilot lensesClick here for more information
Available in single vision and varifocal
ENHANCE YOUR VISUAL COMFORT FOR SAFER DRIVING DAY & NIGHT
Infographic
34 MILLION DRIVERS IN THE UK17 MILLION STRUGGLE
TO SEE AT NIGHT1
(1)The Eyecare Trust, Populus surveyed 1,056 adults weighted to reflect the UK population between 15-16 October 2014(2)Source: ROSPA, June 2017
90% of informationa driver uses is visual
40% of collisionsoccur at night2
For more information visit www.essilor.co.uk
25% of all car travelis at night but2...
3X greater accidentdeath rate at night2
SAFETY TIPSWHEN DRIVING AT NIGHT
Time taken torecover from glare:
15 year old - 1 second,65 year old - 9 seconds2
1 Keep headlights, brake lights, signal lights and windows clean
2 Check headlights are properly aimed even in a new car
3 Turn headlights on in early twilight
4 Do not use high beam when following or approaching another vehicle
5 Use the left edge of the road as a visual guide if blinded by oncoming lights
6 Raise or lower the rearview mirror to eliminate bright reflections from following cars
7 Wear glasses with anti-reflective lenses such as Road Pilot with Crizal Drive coating for perfect driving vision
8 Keep your eyes moving rather than focusing on one area
9 If you fell tired on a long trip have two strong coffees and a 15 minute nap
10 And of course, never drink and drive
34 MILLION DRIVERS IN THE UK17 MILLION STRUGGLE
TO SEE AT NIGHT1
(1)The Eyecare Trust, Populus surveyed 1,056 adults weighted to reflect the UK population between 15-16 October 2014(2)Source: ROSPA, June 2017
90% of informationa driver uses is visual
40% of collisionsoccur at night2
For more information visit www.essilor.co.uk
25% of all car travelis at night but2...
3X greater accidentdeath rate at night2
SAFETY TIPSWHEN DRIVING AT NIGHT
Time taken torecover from glare:
15 year old - 1 second,65 year old - 9 seconds2
1 Keep headlights, brake lights, signal lights and windows clean
2 Check headlights are properly aimed even in a new car
3 Turn headlights on in early twilight
4 Do not use high beam when following or approaching another vehicle
5 Use the left edge of the road as a visual guide if blinded by oncoming lights
6 Raise or lower the rearview mirror to eliminate bright reflections from following cars
7 Wear glasses with anti-reflective lenses such as Road Pilot with Crizal Drive coating for perfect driving vision
8 Keep your eyes moving rather than focusing on one area
9 If you fell tired on a long trip have two strong coffees and a 15 minute nap
10 And of course, never drink and drive
ecp.essilor.co.uk
