TRACTORS & UTILITY VEHICLES FAMILY OF PRODUCTS

TRACTORS & UTILITY VEHICLES

FAMILY OF PRODUCTSUSA DEALER PRICING & SALES SUPPORT

PRICE GUIDE STARTINGAUGUST 1, 2021

2 ©2021 Mahindra USA Inc. Product specifications are subject to change without notice. Rev 08/22/21

Sal

esU

tilit

yCom

pact

U

tilit

yCom

pact

Sub

- Com

pact

TOC

UTV

Table of Contents

IMPORTANT NOTICEPrices shown in this price booklet are recommended retail prices good starting 08/04/2021. Final sale price to end-customer is at the dealer’s discretion. For complete terms and conditions for machine order and acceptance, order procedures, machine shipment, and receipt of shipment always refer to dealer portal.

Prices herein do not include freight, any applicable federal, provincial, state, or local duties, taxes, or levies. Prices herein are subject to change without notice. Always refer to the online price pages and REDeQuote to verify correct pricing at time of order.

This recommended Retail Price List is confidential and only for use by personnel of a dealership authorized by Mahindra North America. It is not to be distributed for any purpose other than selling new Mahindra products.

In interest of progress and fair business practices we reserve the right to change, without notice, any specifications, designs, or materials listed within.

3©2021 Mahindra USA Inc. Product specifications are subject to change without notice. Rev 08/22/21

Sales

Utility

Com

pact U

tilityCom

pactSub-

Com

pactTO

CU

TV

Table of Contents

Sub-Compact Tractor PricingeMax 20S HST / eMax 20S HST Cab ………………………………………………………………………………………………………………………………… 4-5eMax 22L HST / eMax 25L HST / eMax 25L HST Cab ………………………………………………………………………………………………… 6-7

Compact Tractor PricingMax 25 XL HST / Max 26XLT HST / Max 26XLT SHU …………………………………………………………………………………………………… 8-9

Compact Utility Tractor Pricing1626 HST / 1626 SHU / 1635 SHU / 1635 HST / 1635 HST Cab ……………………………………………………………………… 10-111640 SHU / 1640 HST / 1640 HST Cab ………………………………………………………………………………………………………………………… 12-132638 HST / 2638 HST Cab / 2645 SHU / 2645 SHU Cab ……………………………………………………………………………………… 14-152660 HST / 2660 HST Cab / 2660 PST / 2660 PST Cab / 2670 PST Cab ………………………………………………………… 16-173640 HST / 3640 HST Cab / 3640 PST / 3640 PST Cab ………………………………………………………………………………………… 18-193650 HST / 3650 HST Cab / 3650 PST / 3650 PST Cab ………………………………………………………………………………………… 20-214540 2WD / 4540 4WD / 4550 4WD …………………………………………………………………………………………………………………………… 22-23

Utility Tractor Pricing5145 4WD / 5155 4WD ……………………………………………………………………………………………………………………………………………………… 24-255545 4WD / 5555 4WD ……………………………………………………………………………………………………………………………………………………… 26-276065 2WD / 6065 4WD / 6065 4WD Cab / 6075 4WD / 6075 4WD Cab …………………………………………………… 28-297085 4WD / 7095 4WD Cab ……………………………………………………………………………………………………………………………………………… 308090 4WD Cab / 8100 4WD Cab ……………………………………………………………………………………………………………………………………… 319110 S Cab / 9110 P Cab / 9125 S Cab / 9125 P Cab …………………………………………………………………………………………… 32

Sales SupportSelling Value ………………………………………………………………………………………………………………………………………………………………………………… 34-35Mahindra Model Matrix …………………………………………………………………………………………………………………………………………………………… 36-37Competitive Landscape …………………………………………………………………………………………………………………………………………………………… 38Common Acronyms …………………………………………………………………………………………………………………………………………………………………… 39


Sub

- C

ompa

ctTO

CSal

esU

tilit

yCom

pact

U

tilit

yCom

pact

UTV

eMax 20S HST eMax 20S HST Cab

eMax Series

eMax 20S HST eMax 20S HST CAB

Base

Material Code EX20S4FH [1] EX20S4CH [1]

Reference Code 09091M00 012584M00

MSRP (USD) $11,807.00 $16,343.00

Base with Loader

Material Code EX20S4FH [1] L EX20S4CH [1] L


MSRP (USD) $15,839.00 $20,375.00

Base with Loader/ Backhoe

Material Code EX20S4FH [1] LB -

Reference Code 016719M00 -

MSRP (USD) $21,715.00 -

Base with Mower

Material Code EX20S4FH [1] M EX20S4CH [1] M


MSRP (USD) $14,831.00 $19,367.00

Base with Mower/ Loader

Material Code EX20S4FH [1] LM EX20S4CH [1] LM


MSRP (USD) $18,863.00 $23,399.00

Base with Mower/ Loader/ Backhoe

Material Code EX20S4FH [1] LBM -


MSRP (USD) $24,739.00 -

WHOLEGOOD OPTIONS eMax 20S HST eMax 20S HST CAB

BACKHOE

BH For EMAXS Tractor

Part Number TYMEXS23B -


MSRP (USD) $5,876.00 -

BUCKET OPTIONS

9” Bucket

Part Number TYMBY100-610000 -


MSRP (USD) $283.50 -

12” Bucket



MSRP (USD) $310.50 -

16” Bucket



MSRP (USD) $337.50 -

LOADER

LDR For EMAXS Tractor

Part Number TYMML23L

Reference Code 03104M0000

MSRP (USD) $4,032.00

LOADER OPTIONS

Loader Bucket

Part Number 88134002000GB


MSRP (USD) $470.00

Quick Attach Adapter

Part Number 88132005100MR


MSRP (USD) $470.00


Sub-

Com

pactTO

CSales

Utility

Com

pact U

tilityCom

pactU

TV

eMax 20S HST eMax 20S HST Cab

eMax Series

WHOLEGOOD OPTIONS eMax 20S HST eMax 20S HST CAB

MID MOWER

Mid Mower TYM 54” for EMAX20S

Part Number TYMEXS50M


MSRP (USD) $3,024.00

PARTS OPTIONS AND ACCESSORIES eMax 20S HST eMax 20S HST CAB

Auxiliary Valve Kit (Kit for operating snowblower, etc. without loader)

Part Number 88159000000


MSRP (USD) $1,617.20

Backhoe Thumb Assembly

Part Number T50A-100000 -


MSRP (USD) $704.80 -

Ballast Box (Category 1 - 5 Cubic Foot)

Part Number KMW16011138


MSRP (USD) $497.30

Canopy (Standard)

Part Number SPTCNSYS48R20S -


MSRP (USD) $565.80 -

Grille Guard



MSRP (USD) $196.90

Rear Wiper Kit

Part Number - 11297039700

Reference Code - 0278M300

MSRP - $395.20

Single Spool Auxiliary Valve

Part Number 11295405000 -


MSRP (USD) $746.10 -

[1] Different Tire Options


Sub

- C

ompa

ctTO

CSal

esU

tilit

yCom

pact

U

tilit

yCom

pact

UTV

eMax 22L HST eMax 25L HST eMax 25L HST Cab

eMax Series

` eMax 22L HST eMax 25L HST eMax 25L HST CAB

Base

Material Code EXL224FH [1] EXL254FH [1] EXL254CH [1]

Reference Code 011308M00 012417M00 015854M00

MSRP (USD) $14,686.00 $16,126.00 $20,590.00

Base with Loader

Material Code EXL224FH [1] L EXL254FH [1] L EXL254CH [1] L


MSRP (USD) $19,654.00 $21,094.00 $25,558.00

Base with Loader / Backhoe

Material Code EXL224FH [1] LB EXL254FH [1] LB -

Reference Code 020510M00 021619M00 -

MSRP (USD) $26,638.00 $28,078.00 -

Base with Mower (Mower not compatible with ag tires)

Material Code EXL224FH [1] M EXL254FH [1] M EXL254CH [1] M


MSRP (USD) $18,142.00 $19,582.00 $24,046.00

Base with Mower/ Loader (Mower not compatible with ag tires)

Material Code EXL224FH [1] LM EXL254FH [1] LM EXL254CH [1] LM


MSRP (USD) $23,110.00 $24,550.00 $29,014.00

Base with Mower / Loader / Backhoe (Mower not compatible with ag tires)

Material Code EXL224FH [1] LBM EXL254FH [1] LBM -


MSRP (USD) $30,094.00 $31,534.00 -

WHOLEGOOD OPTIONS eMax 22L HST eMax 25L HST eMax 25L HST CAB

BACKHOE

26B with 12” Bucket

Part Number AEMBH-E26 -


MSRP (USD) $6,984.00 -

BUCKET OPTIONS

8” Bucket

Part Number AEMHW166 -


MSRP (USD) $410.00 -

12” Bucket



MSRP (USD) $480.00 -

16” Bucket



MSRP (USD) $520.00 -

LOADER

LDR For EMAXS Tractor

Part Number TYMML25SK


MSRP (USD) $4,968.00

LOADER OPTIONS

Loader Bucket



MSRP (USD) $580.00




MSRP (USD) $460.00


Sub-

Com

pactTO

CSales

Utility

Com

pact U

tilityCom

pactU

TV

eMax 22L HST eMax 25L HST eMax 25L HST Cab

eMax Series

WHOLEGOOD OPTIONS eMax 22L HST eMax 25L HST eMax 25L HST CAB

MID MOWER

Mid Mower AMQ 60” For EMAXL (Mower not compatible with ag tires)

Part Number AEMEX25LM62


MSRP (USD) $3,456.00

PARTS OPTIONS AND ACCESSORIES eMax 22L HST eMax 25L HST eMax 25L HST CAB




MSRP (USD) $1,594.00

Backhoe Thumb Assembly 6’ 3”

Part Number AMEMHB1637 -


MSRP (USD) $826.00 -

Street Pad Kit for 26B Backhoe

Part Number AMEMHW604 -


MSRP $237.70 -

Ballast Box (Category 1 - 7.5 Cubic Foot)



MSRP (USD) $1,162.50

Canopy (Standard)

Part Number SPTCNPYS48R -


MSRP (USD) $565.80 -

Grille Guard



MSRP (USD) $343.40

Mulch Kit

Part Number AMEMHM647


MSRP (USD) $477.40

Rear Wiper Kit

Part Number - 11107039700


MSRP - $346.40




MSRP (USD) $556.50 -



TOC

Sal

esU

tilit

yCom

pact

U

tilit

yU

TVSub

- Com

pact

Com

pact

Max 25 XL HST Max 26XLT HST Max 26XLT SHU

Max Series


Base

Material Code MX25XLH [1] MX26XLTH [1] MX26XLTS [1]


MSRP (USD) $17,207.00 $19,223.00 $17,998.00

Base with Loader

Material Code MX25XLH [1] L MX26XLTH [1] L MX26XLTS [1] L


MSRP (USD) $22,175.00 $24,335.00 $23,110.00


Material Code MX25XLH [1] LB MX26XLTH [1] LB MX26XLTS [1] LB


MSRP (USD) $29,159.00 $32,413.00 $31,188.00

Base with Mower [2]

Material Code MX25XLH [1] M MX26XLTH [1] M MX26XLTS [1] M


MSRP (USD) $21,095.00 $24,047.00 $22,822.00

Base with Mower/ Loader [2]

Material Code MX25XLH [1] LM MX26XLTH [1] LM MX26XLTS [1] LM


MSRP (USD) $26,063.00 $29,159.00 $27,934.00

Base with Mower/ Loader/ Backhoe [2]

Material Code MX25XLH [1] LBM MX26XLTH [1] LBM MX26XLTS [1] LBM


MSRP (USD) $33,047.00 $37,237.00 $36,012.00

WHOLEGOOD OPTIONS Max 25 XL HST Max 26XLT HST Max 26XLT SHU

LOADER

Loader with Quick Attach Bucket

Part Number KMWMXL25L AMLMXLT26L


MSRP (USD) $4,968.00 $5,112.00

LOADER OPTIONS

Quick Attach Bucket

Part Number KMW13003887 ANSAL20B-02-000A


MSRP (USD) $370.00 $480.00


Part Number KMW13044176 ANSB0945K-0000


MSRP (USD) $340.00 $560.00

BACKHOE


Part Number AEMBH-M25 AEMBH-XL26


MSRP (USD) $6,984.00 $8,078.00

BUCKET OPTIONS

8” Bucket

Part Number AEMHW166


MSRP (USD) $420.00

12” Bucket



MSRP (USD) $490.00

16” Bucket



MSRP (USD) $540.00


TOC

Sales

Utility

Com

pact U

tilityU

TVSub-

Com

pactC

ompact


Max Series

WHOLEGOOD OPTIONS Max 25 XL HST Max 26XLT HST Max 26XLT SHU

MOWER

Mid Mount Mower [2]

Part Number AEMEX25LM62 AEMMX26XLT65M


MSRP (USD) $3,888.00 $4,824.00

PARTS OPTIONS AND ACCESSORIES Max 25 XL HST Max 26XLT HST Max 26XLT SHU


Part Number KMW15652127 KMW15652123


MSRP (USD) $1,958.30 $1,954.60

Backhoe Thumb Assembly 6’ 3”

Part Number AMEMHB1637


MSRP (USD) $826.00




MSRP (USD) $1,162.50

Canopy (Standard)

Part Number SPTCNPYS48R


MSRP (USD) $565.80

Block Heater Assembly



MSRP (USD) $509.90

Grille Guard


Reference Code Coming Soon Coming Soon

MSRP (USD) Coming Soon Coming Soon

Mid PTO Kit (needed for mower, snowblower, & broom)

Part Number - MPM26T


MSRP (USD) - $620.75

Mulch Kit



MSRP (USD) $462.30

Single Spool Auxiliary Valve (Not compatible with backhoe)

Part Number SVDM2225 SVDM25


MSRP (USD) $1,732.00 $1,192.90

Street Pad Kit for 26B Backhoe

Part Number AMEMHW604


MSRP (USD) $237.70


[2] Price with mid-PTO sold separately


TOC

Sal

esU

tilit

yC

ompa

ct

Uti

lity

UTV

Sub

- Com

pact

Com

pact

1626 HST 1626 SHU 1635 SHU 1635 HST 1635 HST Cab

1600 Series

1626 HST 1626 SHU 1635 SHU 1635 HST 1635 HST CAB

Base

Material Code 16264FH [1] 16264FS [1] 16354FS [1] 16354FH [1] 16354CH [1]

Reference Code 015964M00 015023M00 016464M00 017572M00 023614M00

MSRP (USD) $20,733.00 $19,511.00 $21,382.00 $22,821.00 $30,668.00

Base with Loader

Material Code 16264FH [1] L 16264FS [1] L 16354FS [1] L 16354FH [1] L 16354CH [1] L


MSRP (USD) $26,133.00 $24,911.00 $26,927.00 $28,366.00 $36,213.00


Material Code 16264FH [1] LB 16264FS [1] LB 16354FS [1] LB 16354FH [1] LB -

Reference Code 026386M00 025445M00 027297M00 028405M00 -

MSRP (USD) $34,269.00 $33,047.00 $35,452.00 $36,891.00 -

Base with Mower [2] [3]

Material Code 16264FH [1] M 16264FS [1] M - - -

Reference Code 020122M00 019181M00 - - -

MSRP (USD) $26,133.00 $24,911.00 - - -

Base with Mower / Loader [2] [3]

Material Code 16264FH [1] LM 16264FS [1] LM - - -

Reference Code 024280M00 023339M00 - - -

MSRP (USD) $31,533.00 $30,311.00 - - -

WHOLEGOOD OPTIONS 1626 HST 1626 SHU 1635 SHU 1635 HST 1635 HST CAB

LOADER


Part Number KMWML1626L KMWML1635L


MSRP (USD) $5,400.00 $5,545.00

LOADER OPTIONS

Quick Attach Bucket



MSRP (USD) $351.00




MSRP (USD) $273.00 $350.00

BACKHOE


Part Number KMW1626B12 -


MSRP (USD) $8,136.00 -


Part Number KMW1626B16 -


MSRP (USD) $8,136.00 -


Part Number - KMW1635B -

Reference Code - 06564M00 -

MSRP (USD) - $8,525.00 -

BUCKET OPTIONS

10” Bucket

Part Number KMW67021169 -


MSRP (USD) $427.70 -

12” Bucket



MSRP (USD) $453.70 -

16” Bucket



MSRP (USD) $492.70 -


TOC

Sales

Utility

Com

pact U

tilityU

TVSub-

Com

pactCom

pact

1626 HST 1626 SHU 1635 SHU 1635 HST 1635 HST Cab

1600 Series

WHOLEGOOD OPTIONS 1626 HST 1626 SHU 1635 SHU 1635 HST 1635 HST CAB

MID MOWER

72” Mid Mower [2] [3]

Part Number AEMAH1672N -


MSRP (USD) $5,400.00 -

PARTS OPTIONS AND ACCESSORIES 1626 HST 1626 SHU 1635 SHU 1635 HST 1635 HST CAB


Part Number KMW67051001 (not compatible with 10” bucket) -


MSRP (USD) $681.60 -




MSRP (USD) $1,162.50

Canopy (Standard)



MSRP (USD) $680.10 -


Part Number 19670050000 PHI3100093


MSRP (USD) $560.90 $84.40

Grille Guard



MSRP (USD) $391.90 $496.50

Mid PTO Kit (needed for mower, snowblower, & broom)

Part Number MPM1626T MPMT43338


MSRP (USD) $714.90 $1,090.00

Mulch Kit

Part Number AMEMHM728 -


MSRP (USD) $386.90 -


Part Number SVDM2836 SVDMT43338 SVDMT438C


MSRP (USD) $1,232.60 $1,328.50 $1,261.00

Third Function Diverter Valve Kit



MSRP (USD) $1,772.20


Part Number KMW15652120 Coming Soon

Reference Code 01824M2000 Coming Soon

MSRP (USD) $2,608.60 Coming Soon

Flex Link Kit



MSRP (USD) $650.00



[3] Mower & Backhoe not compatible on the same unit


TOC

Sal

esU

tilit

yC

ompa

ct

Uti

lity

UTV

Sub

- Com

pact

Com

pact

1640 SHU 1640 HST 1640 HST Cab

1600 Series

1640 SHU 1640 HST 1640 HST CAB

Base

Material Code 16404FS [1] 16404FH [1] 16404CH [1]


MSRP (USD) $23,758.00 $25,197.00 $33,403.00

Base with Loader

Material Code 16404FS [1] L 16404FH [1] L 16404CH [1] L


MSRP (USD) $29,447.00 $30,886.00 $39,092.00


Material Code 16404FS [1] LB 16404FH [1] LB 16404CH [1] LB


MSRP (USD) $37,972.00 $39,411.00 $47,760.00

Base with Mower [2] [3]

Material Code 16404FS [1] M 16404FH [1] M 16404CH [1] M


MSRP (USD) $29,157.00 $30,597.00 $38,803.00

Base with Mower / Loader [2] [3]

Material Code 16404FS [1] LM 16404FH [1] LM 16404CH [1] LM


MSRP (USD) $34,845.00 $36,286.00 $44,492.00

WHOLEGOOD OPTIONS 1640 SHU 1640 HST 1640 HST CAB

LOADER


Part Number KMWML1640L


MSRP (USD) $5,689.00

LOADER OPTIONS

Quick Attach Bucket



MSRP (USD) $520.00




MSRP (USD) $340.00

BACKHOE


Part Number - AEMBH-CB26


MSRP (USD) - $8,668.00


Part Number AEMBH40-60 -


MSRP (USD) $8,525.00 -

BUCKET OPTIONS

8” Bucket

Part Number - AEMHW166


MSRP (USD) - $390.00

9” Bucket

Part Number MHB1781 -


MSRP (USD) $299.00 -

12” Bucket

Part Number MHB1782 AEMHW167


MSRP (USD) $351.00 $460.00

16” Bucket

Part Number MHB1783 AEMHW168


MSRP (USD) $370.00 $500.00

20” Bucket



MSRP (USD) $390.00 -

24” Bucket



MSRP (USD) $410.00 -


TOC

Sales

Utility

Com

pact U

tilityU

TVSub-

Com

pactCom

pact

1640 SHU 1640 HST 1640 HST Cab

1600 Series

WHOLEGOOD OPTIONS 1640 SHU 1640 HST 1640 HST CAB

MID MOWER

72” Mid Mower [2] [3]

Part Number AEM164072M


MSRP (USD) $5,400.00

PARTS OPTIONS AND ACCESSORIES 1640 SHU 1640 HST 1640 HST CAB


Part Number AMEMHB1746 AMEMHB1603


MSRP (USD) $854.40 $826.00




MSRP (USD) $1,162.50

Canopy (Standard)



MSRP (USD) $680.10 -


Part Number PHI3100093


MSRP (USD) $84.40

Grille Guard



MSRP (USD) $397.00

Mid PTO Kit

Part Number MPMT43338


MSRP (USD) $1,090.00

Mulch Kit



MSRP (USD) $386.90


Part Number SVDMT43338 SVDMT438C


MSRP (USD) $1,328.50 $1,261.00

Street Pad Kit for 1640 CB 6.5 Backhoe

Part Number - AMEMHW604


MSRP (USD) - $237.70




MSRP (USD) $1,772.20



[3] Mower & Backhoe not compatible on the same unit


TOC

Sal

esU

tilit

yC

ompa

ct

Uti

lity

UTV

Sub

- Com

pact

Com

pact

2638 HST 2638 HST Cab 2645 SHU 2645 SHU Cab

2600 Series

2638 HST 2638 HST CAB 2645 SHU 2645 SHU CAB

Base

Material Code 26384FH [1] 26384CH [1] 26454FS [1] 26454CS [1]

Reference Code 019069M00 025831M00 020898M00 028215M00

MSRP (USD) $24,765.00 $33,547.00 $27,141.00 $36,643.00

Base with Loader

Material Code 26384FH [1] L 26384CH [1] L 26454FS [1] L 26454CS [1] L


MSRP (USD) $30,741.00 $39,523.00 $34,340.00 $43,842.00


Material Code 26384FH [1] LB 26384CH [1] LB 26454FS [1] LB 26454CS [1] LB


MSRP (USD) $39,266.00 $48,048.00 $42,865.00 $52,367.00

WHOLEGOOD OPTIONS 2638 HST 2638 HST CAB 2645 SHU 2645 SHU CAB

LOADER


Part Number TYMML2638L TYMML2638CL TYMML2645L TYMML2645CL


MSRP (USD) $5,976.00 $7,199.00

LOADER OPTIONS


Part Number 85812005101GB 85702005100


MSRP (USD) $850.00 $910.00

Quick Attach Bucket

Part Number 85814001001 85704001003A


MSRP (USD) $620.00

BACKHOE


Part Number AEMBH38-60 AEMBH38C-60 AEMBH45-60 AEMBH45C-60


MSRP (USD) $8,525.00

BUCKET OPTIONS

9” Bucket

Part Number MHB1781


MSRP (USD) $300.00

12” Bucket

Part Number MHB1782


MSRP (USD) $360.00

16” Bucket Standard with 60B; Optional with 65B

Part Number MHB1783


MSRP (USD) $370.00

20” Bucket

Part Number MHB1784


MSRP (USD) $390.00

24” Bucket

Part Number MHB1785


MSRP (USD) $410.00


TOC

Sales

Utility

Com

pact U

tilityU

TVSub-

Com

pactCom

pact

2638 HST 2638 HST Cab 2645 SHU 2645 SHU Cab

2600 Series

PARTS OPTIONS AND ACCESSORIES 2638 HST 2638 HST CAB 2645 SHU 2645 SHU CAB




MSRP (USD) $1,162.50




MSRP (USD) $84.40

Canopy (Standard)

Part Number SPTCNPYS54R - SPTCNPYS54R -

Reference Code 0476M00 - 0476M00 -

MSRP (USD) $681.10 - $681.10 -

Cruise Control Kit



MSRP (USD) $206.90 -

First Spool Kit



MSRP (USD) $640.20

Grille Guard



MSRP (USD) $363.70

Mechanical Thumb Kit

Part Number AMEMHB1746


MSRP (USD) $854.40

Mid PTO Kit



MSRP (USD) $413.50 -

Radio Kit

Part Number - 17817024804S - 17817024804S

Reference Code - 0544M4000 - 0544M4000

MSRP (USD) - $773.10 - $773.10

Rear Worklamp



MSRP (USD) $43.80 -

RH Foot Step Kit (not compatible with loader)



MSRP (USD) $47.90

Aux, Exterior Float Valve



MSRP (USD) $447.50

Second Spool Kit



MSRP (USD) $1,200.40

Third Function Kit



MSRP (USD) $1,275.90

Trailer Socket Kit



MSRP (USD) $40.90 -



TOC

Sal

esU

tilit

yC

ompa

ct

Uti

lity

UTV

Sub

- Com

pact

Com

pact

2660 HST 2660 HST Cab 2660 PST 2660 PST Cab 2670 PST Cab

2600 Series

2660 HST 2660 HST CAB 2660 PST 2660 PST CAB 2670 PST CAB

Base

Material Code 26604FH [1] 26604CH [1] 26604FP [1] 26604CP [1] 26704CP [1]


MSRP (USD) $33,691.00 $43,482.00 $32,972.00 $42,763.00 $46,794.00

Base with Loader

Material Code 26604FH [1] L 26604CH [1] L 26604FP [1] L 26604CP [1] L 26704CP [1] L


MSRP (USD) $41,540.00 $51,331.00 $40,821.00 $50,612.00 $54,643.00


Material Code 26604FH [1] L65BL 26604CH [1] L65BL 26604FP [1] L65BL 26604CP [1] L65BL 26604CP [1] L65BH


MSRP (USD) $52,713.00 $62,504.00 $51,994.00 $61,785.00 $65,816.00

WHOLEGOOD OPTIONS 2660 HST 2660 HST CAB 2660 PST 2660 PST CAB 2670 PST CAB

LOADER


Part Number TYMML2660L TYMML2660CL TYMML2660L TYMML2660CL TYMML2670CL


MSRP (USD) $7,849.00

LOADER OPTIONS




MSRP (USD) $502.00

Quick Attach Bucket

Part Number 86004001004 86104001002GB


MSRP (USD) $655.20 $1,141.40

BACKHOE


Part Number ATI65BL ATI65BH


MSRP (USD) $11,173.00

BUCKET OPTIONS

12” Bucket

Part Number ATI81712


MSRP (USD) $460.00

16” Bucket Standard with 60B; Optional with 65B



MSRP (USD) $500.00

18” Bucket Standard with 65B



MSRP (USD) $510.00

24” Bucket



MSRP (USD) $550.00

36” Bucket



MSRP (USD) $966.20


TOC

Sales

Utility

Com

pact U

tilityU

TVSub-

Com

pactCom

pact

2660 HST 2660 HST Cab 2660 PST 2660 PST Cab 2670 PST Cab

2600 Series

PARTS OPTIONS AND ACCESSORIES 2660 HST 2660 HST CAB 2660 PST 2660 PST CAB 2670 PST CAB




MSRP (USD) $1,048.60 -




MSRP (USD) $84.40

Canopy (Standard)



MSRP (USD) $680.10 - $680.10 -

Grille Guard



MSRP (USD) $260.30




MSRP (USD) $824.90

Mid PTO Kit



MSRP (USD) $1,066.70 -

Radio Kit

Part Number - 17817024804S - 17817024804S


MSRP (USD) - $773.10 - $773.10

Second Spool Kit



MSRP (USD) $658.80

Third Spool Kit



MSRP (USD) $797.20

Third Function Kit

Part Number 85906000000 86106000000 85906000000 86106000000


MSRP (USD) $1,482.50



TOC

Sal

esU

tilit

yC

ompa

ct

Uti

lity

UTV

Sub

- Com

pact

Com

pact

3640 HST 3640 HST Cab 3640 PST 3640 PST Cab

3600 Series

3640 HST 3640 HST CAB 3640 PST 3640 PST CAB

Base

Material Code 36404FH [1] 36404CH [1] 36404FP [1] 36404CP [1]


MSRP (USD) $30,236.00 $40,388.00 $28,797.00 $38,947.00

Base with Loader

Material Code 36404FH [1] L 36404CH [1] L 36404FP [1] L 36404CP [1] L


MSRP (USD) $38,516.00 $48,668.00 $37,077.00 $47,227.00


Material Code 36404FH [1] L65BC 36404CH [1] L65BK 36404FP [1] L65BC 36404CP [1] L65BK


MSRP (USD) $49,689.00 $59,841.00 $48,250.00 $58,400.00

WHOLEGOOD OPTIONS 3640 HST 3640 HST CAB 3640 PST 3640 PST CAB

LOADER


Part Number KMWML3650L KMWML3650CL KMWML3650L KMWML3650CL


MSRP (USD) $8,280.00

LOADER OPTIONS

Quick Attach Bucket



MSRP (USD) $630.00




MSRP (USD) $660.00

BACKHOE

65B with 18” Bucket (not compatible with second spool auxilary value)

Part Number ATI65BC ATI65BK ATI65BC ATI65BK


MSRP (USD) $11,173.00

BUCKET OPTIONS

12” Bucket



MSRP (USD) $460.00

16” Bucket



MSRP (USD) $500.00

18” Bucket Standard with Backhoe



MSRP (USD) $510.00

24” Bucket



MSRP (USD) $550.00

36” Bucket



MSRP (USD) $966.20


TOC

Sales

Utility

Com

pact U

tilityU

TVSub-

Com

pactCom

pact


3600 Series

PARTS OPTIONS AND ACCESSORIES 3640 HST 3640 HST CAB 3640 PST 3640 PST CAB




MSRP (USD) $1,162.50




MSRP (USD) $84.40

Canopy (Standard)



MSRP (USD) $680.10 - $680.10 -

Grill Guard



MSRP (USD) $595.30

Rear Wiper Assembly Kit 3500 Series

Part Number - E007519794D91 - E007519794D91


MSRP (USD) - $427.00 - $427.00

Second Spool Auxiliary Valve Kit (not compatible with backhoe)

Part Number 008007821D91 L1009100011 008007821D91 L1009100011


MSRP (USD) $2,444.00




MSRP (USD) $2,397.60

Thumb Kit Assembly, Adjustable



MSRP (USD) $824.90



TOC

Sal

esU

tilit

yC

ompa

ct

Uti

lity

UTV

Sub

- Com

pact

Com

pact


3600 Series

3650 HST 3650 HST CAB 3650 PST 3650 PST CAB

Base

Material Code 36504FH [1] 36504CH [1] 36504FP [1] 36504CP [1]


MSRP (USD) $34,412.00 $45,065.00 $32,972.00 $43,626.00

Base with Loader

Material Code 36504FH [1] L 36504CH [1] L 36504FP [1] L 36504CP [1] L


MSRP (USD) $42,692.00 $53,345.00 $41,252.00 $51,906.00


Material Code 36504FH [1] L65BC 36504CH [1] L65BK 36504FP [1] L65BC 36504CP [1] L65BK


MSRP (USD) $53,865.00 $64,518.00 $52,425.00 $63,079.00

WHOLEGOOD OPTIONS 3650 HST 3650 HST CAB 3650 PST 3650 PST CAB

LOADER


Part Number KMWML3650L KMWML3650CL KMWML3650L KMWML3650CL


MSRP (USD) $8,280.00

LOADER OPTIONS

Quick Attach Bucket



MSRP (USD) $630.00




MSRP (USD) $660.00

BACKHOE

65B with 18” Bucket (not compatible with second spool auxilary value)

Part Number ATI65BC ATI65BK ATI65BC ATI65BK


MSRP (USD) $11,173.00

BUCKET OPTIONS

12” Bucket



MSRP (USD) $460.00

16” Bucket



MSRP (USD) $500.00




MSRP (USD) $510.00

24” Bucket



MSRP (USD) $550.00

36” Bucket



MSRP (USD) $966.20


TOC

Sales

Utility

Com

pact U

tilityU

TVSub-

Com

pactCom

pact


3600 Series

PARTS OPTIONS AND ACCESSORIES 3650 HST 3650 HST CAB 3650 PST 3650 PST CAB




MSRP (USD) $1,162.50




MSRP (USD) $84.40

Canopy (Standard)



MSRP (USD) $680.10 - $680.10 -

Grill Guard



MSRP (USD) $595.30

Rear Wiper Assembly Kit 3500 Series

Part Number - E007519794D91 - E007519794D91


MSRP (USD) - $427.00 - $427.00

Second Spool Auxiliary Valve Kit (not compatible with backhoe)

Part Number 008007821D91 L1009100011 008007821D91 L1009100011


MSRP (USD) $2,444.00




MSRP (USD) $2,397.60




MSRP (USD) $824.90



TOC

Sal

esU

tilit

yC

ompa

ct

Uti

lity

UTV

Sub

- Com

pact

Com

pact

4540 2WD 4540 4WD 4550 4WD

4500 Series

4540 2WD 4540 4WD 4550 4WD

Base

Material Code 45402FG [1] 45404FG [1] 45504 [1] F


MSRP (USD) $20,733.00 $23,973.00 $26,565.00

Base with Loader

Material Code 45402FG [1] L 45404FG [1] L 45504 [1] FLSK


MSRP (USD) $27,861.00 $31,101.00 $33,693.00


Material Code - 45404FG [1] LB 45504 [1] FLSKB

Reference Code - 031628M8600 033624M8600

MSRP (USD) - $41,118.00 $43,713.00

WHOLEGOOD OPTIONS 4540 2WD 4540 4WD 4550 4WD

LOADER


Part Number AML4550-2L AML4550-4L


MSRP (USD) $7,128.00

LOADER OPTIONS

Quick Attach Bucket

Part Number BT38H BT38J


MSRP (USD) $670.00


Part Number ANSB1000B-000H


MSRP (USD) $1,000.00

BACKHOE

BH with 16” bucket

Part Number - ANBH4550B


MSRP (USD) - $9,977.00

BUCKET OPTIONS

12” Bucket

Part Number - ANBKT12


MSRP (USD) - $460.00

16” Bucket



MSRP (USD) - $500.00

24” Bucket



MSRP (USD) - $550.00


TOC

Sales

Utility

Com

pact U

tilityU

TVSub-

Com

pactCom

pact

4540 2WD 4540 4WD 4550 4WD

4500 Series

PARTS OPTIONS AND ACCESSORIES 4540 2WD 4540 4WD 4550 4WD




MSRP (USD) $1,048.60




MSRP (USD) $84.40

Canopy (Standard)



MSRP (USD) $680.10

Grille Guard

Part Number ANS4025A4000


MSRP (USD) $891.80


Part Number - ANSANMTK7686


MSRP (USD) - $948.10


Part Number ANSCP1000M02


MSRP (USD) $1,431.80

First Spool Kit

Part Number 007204094B91 E007206864B91 -


MSRP (USD) $893.50 $809.60 -



TOC

Sal

esU

tilit

yU

TVSub

- Com

pact

Com

pact

Com

pact

U

tilit

y

5145 4WD 5155 4WD

5100 Series

5145 4WD 5155 4WD

Base

Material Code 51454FS [1] 51554FS [1]


MSRP (USD) $26,494.00 $30,526.00

Base with Loader

Material Code 51454FS [1] L 51554FS [1] L


MSRP (USD) $34,841.00 $38,873.00

Base with Loader / 75B Backhoe

Material Code 51454FS [1] L65B50M 51554FS [1] L65B50M


MSRP (USD) $45,689.00 $49,721.00

WHOLEGOOD OPTIONS 5145 4WD 5155 4WD

LOADER


Part Number KMWML51554WD


MSRP (USD) $8,347.00

LOADER OPTIONS

Quick Attach Bucket



MSRP (USD) $2,911.10




MSRP (USD) $1,586.40

Grille Guard



MSRP (USD) $564.80

Bolt-on Bucket Cutting Edge


Reference Code Coming Soon

MSRP (USD) Coming Soon

Bolt-on Bucket Tooth Bar








Hydrauliic Multi-Coupler




BACKHOE

BH with 16” bucket

Part Number ATI65B50M


MSRP (USD) $10,859.00


TOC

Sales

Utility

UTV

Sub-

Com

pactCom

pactCom

pact U

tility

5145 4WD 5155 4WD

5100 Series


BUCKET OPTIONS

12” Bucket

Part Number ANBKT12


MSRP (USD) $460.00

16” Bucket

Part Number ANBKT16


MSRP (USD) $500.00




MSRP (USD) $600.00

24” Bucket

Part Number ANBKT24


MSRP (USD) $550.00

36” Bucket



MSRP (USD) $1,100.00

PARTS OPTIONS AND ACCESSORIES 5145 4WD 5155 4WD




MSRP (USD) $1,048.60




MSRP (USD) $84.40

Block Heater Housing

Part Number 008018950V51


MSRP (USD) $79.00

Canopy (Standard)



MSRP (USD) $680.10




MSRP (USD) $874.20

Second Spool Kit



MSRP (USD) $1,255.50

Front Tow Hook



MSRP (USD) $226.00

Extended Drawbar



MSRP (USD) $264.50

Hydraulic Valve Lever Lock (used with backhoe)



MSRP (USD) $152.80



TOC

Sal

esU

tilit

yU

TVSub

- Com

pact

Com

pact

Com

pact

U

tilit

y

5545 4WD 5555 4WD

5500 Series

5545 4WD 5555 4WD

Base

Material Code 55454FS [1] 55554 [1] FT


MSRP (USD) $30,165.00 $35,995.00

Base with Loader

Material Code 55454FS [1] L 55554 [1] FLSKT


MSRP (USD) $37,796.00 $44,634.00

Base with Loader / 75B Backhoe

Material Code 55454FS [1] L75BE 55554 [1] FLSKTB75J


MSRP (USD) $50,136.00 $56,974.00


LOADER


Part Number KMWML5545-4L KMWML5565-4L


MSRP (USD) $7,632.00 $8,639.00

LOADER OPTIONS

Quick Attach Bucket



MSRP (USD) $700.00 $1,460.00




MSRP (USD) $1,030.00

BACKHOE

75B Backhoe with 18" Bucket

Part Number ATI75BE18 ATI75BJ18


MSRP (USD) $12,341.00

BUCKET OPTIONS

12" Bucket



MSRP (USD) $910.00

16" Bucket



MSRP (USD) $1,030.00

18" Bucket



MSRP (USD) $1,070.00

24" Bucket



MSRP (USD) $1,110.00

36" Bucket



MSRP (USD) $1,170.00


TOC

Sales

Utility

UTV

Sub-

Com

pactCom

pactCom

pact U

tility

5545 4WD 5555 4WD

5500 Series

PARTS OPTIONS AND ACCESSORIES 5545 4WD 5555 4WD




MSRP (USD) $1,048.60




MSRP (USD) $84.40

Canopy (Standard)



MSRP (USD) $680.10

Grille Guard



MSRP (USD) $423.40




MSRP (USD) $2,397.60

Thumb Kit



MSRP (USD) $1,644.30



TOC

Sal

esU

tilit

yU

TVSub

- Com

pact

Com

pact

Com

pact

U

tilit

y

6065 2WD 6065 4WD 6065 4WD Cab 6075 4WD 6075 4WD Cab

6000 Series

6065 2WD 6065 4WD 6065 4WD CAB 6075 4WD 6075 4WD CAB

Base

Material Code 60652FP [1] 60654FP [1] 60654CP [1] 60754FP [1] 60754CP [1]


MSRP (USD) $27,645.00 $35,349.00 $45,859.00 $39,668.00 $50,178.00

Base with Loader

Material Code 60652FP [1] L 60654FP [1] L 60654CP [1] L 60754FP [1] L 60754CP [1] L


MSRP (USD) $37,004.00 $44,708.00 $55,218.00 $49,027.00 $59,537.00


Material Code - 60654FP [1] L65BP 60654CP [1] L65BP 60754FP [1] L65BP 60754CP [1] L65BP

Reference Code - 043027M00 051120M00 046353M00 054446M00

MSRP (USD) - $55,881.00 $66,391.00 $60,200.00 $70,710.00

WHOLEGOOD OPTIONS 6065 2WD 6065 4WD 6065 4WD CAB 6075 4WD 6075 4WD CAB

BACKHOE

65B with 18” Bucket (not compatible with second spool auxilary valve) - Uninstalled

Part Number - ATI65BP


MSRP (USD) - $11,173.00

BUCKET OPTIONS

12” Bucket

Part Number - ATI81712


MSRP (USD) - $460.00

16” Bucket



MSRP (USD) - $500.00




MSRP (USD) - $510.00

24” Bucket



MSRP (USD) - $550.00

36” Bucket



MSRP (USD) - $966.20

LOADER

6075-2L- with SKC Quick Attach and Grille Bucket - Uninstalled

Part Number KMWML60752L -


MSRP (USD) $9,359.00 -

6075-4L- with SKC Quick Attach and Grille Bucket - Uninstalled

Part Number - KMWML60754L - KMWML60754L -

Reference Code - 07206M00 - 07206M00 -

MSRP (USD) - $9,359.00 - $9,359.00 -

6075-CL- with SKC Quick Attach and Grille Bucket

Part Number - KMWML6075CL - KMWML6075CL


MSRP (USD) - $9,359.00 - $9,359.00

LOADER OPTIONS

6075 Hydraulic Self-level



MSRP (USD) $1,522.90

78” Material Bucket Skid Steer



MSRP (USD) $1,460.00


TOC

Sales

Utility

UTV

Sub-

Com

pactCom

pactCom

pact U

tility

6065 2WD 6065 4WD 6065 4WD Cab 6075 4WD 6075 4WD Cab

6000 Series

WHOLEGOOD OPTIONS 6065 2WD 6065 4WD 6065 4WD CAB 6075 4WD 6075 4WD CAB

LOADER OPTIONS CONTINUED

Diverter Valve Kit



MSRP (USD) $1,326.30

Grill Guard Kit



MSRP (USD) $442.00

Multi-coupler Kit



MSRP (USD) $966.20




MSRP (USD) $1,483.30

PARTS OPTIONS AND ACCESSORIES 6065 2WD 6065 4WD 6065 4WD CAB 6075 4WD 6075 4WD CAB




MSRP (USD) $84.40

Canopy (Standard)



MSRP (USD) $680.10 - $680.10 -

Kit - Aux Valve OS Assembly

Part Number 008013413U91 - 008013413U91 -


MSRP (USD) $814.70 - $814.70 -

KIT - Aux Valve CAB Assembly

Part Number - 008013417U91 - 008013417U91


MSRP (USD) - $843.70 - $843.70

KIT - Beacon Lamp Assembly RR

Part Number - 008013422U91 - 008013422U91


MSRP (USD) - $220.70 - $220.70

KIT - Beacon Lamp Mounting

Part Number - 007641406U91 - 007641406U91


MSRP (USD) - $200.00 - $200.00

KIT - Extended Mirror Assembly

Part Number - 008013420U91 - 008013420U91


MSRP (USD) - $523.50 - $523.50

KIT - Rear Wiper Assembly

Part Number - 008013418U91 - 008013418U91


MSRP (USD) - $564.20 - $564.20

KIT - Instructional Seat Additional Assembly

Part Number - 007641529U91 - 007641529U91


MSRP (USD) - $853.20 - $853.20




MSRP (USD) - $874.20


TOC

Sal

esU

tilit

yU

TVSub

- Com

pact

Com

pact

Com

pact

U

tilit

y

7085 4WD 7095 4WD Cab

7000 Series

7085 4WD 7095 4WD CAB

Base

Material Code 70854FPA 70954CPA


MSRP (USD) $50,534.00 $62,904.00

Base with Loader

Material Code 70854FPAL 70954CPAL


MSRP (USD) $60,319.00 $72,689.00

WHOLEGOOD OPTIONS 7085 4WD 7095 4WD CAB

LOADER


Part Number KMWML7095L KMWML7095CL


MSRP (USD) $9,785.00

LOADER OPTIONS

Quick Attach Bucket



MSRP (USD) $790.00




MSRP (USD) $1,930.00

PARTS OPTIONS AND ACCESSORIES 7085 4WD 7095 4WD CAB




MSRP (USD) $84.40

Canopy (Standard)



MSRP (USD) $680.10 -

Grille Guard



MSRP (USD) $551.50

Kit Auxiliary Valve

Part Number 008013413U91 008013417U91


MSRP (USD) $872.00 $903.10

Kit Beacon Lamp Assembly RR

Part Number - 008013422U91


MSRP (USD) - $236.20

Kit Rear Wiper Assembly



MSRP (USD) $603.90

Seat Additional Assembly Kit



MSRP (USD) - $913.30

6000 / 7000 / 8000 Series Multi-coupler Kit



MSRP (USD) $966.20

7000 Series Diverter Valve Kit



MSRP (USD) $1,524.50

7000 / 8000 Series Hydraulic Self-level



MSRP (USD) $2,021.00


TOC

Sales

Utility

UTV

Sub-

Com

pactCom

pactCom

pact U

tility

8090 4WD Cab 8100 4WD Cab

8000 Series

8090 4WD CAB 8100 4WD CAB

Base

Material Code 80904CPA 81004CPA


MSRP (USD) $60,807.00 $65,000.00

Base with Loader

Material Code 80904CPAL 81004CPAL


MSRP (USD) $70,592.00 $74,785.00

WHOLEGOOD OPTIONS 8090 4WD CAB 8100 4WD CAB

LOADER


Part Number KMWML8100CL


MSRP (USD) $9,785.00

LOADER OPTIONS

Quick Attach Bucket



MSRP (USD) $790.00




MSRP (USD) $1,930.00

PARTS OPTIONS AND ACCESSORIES 8090 4WD CAB 8100 4WD CAB

Grill Guard



MSRP (USD) $510.60

6000/7000/8000 Series Multi-coupler Kit



MSRP (USD) $966.20

7000/8000 Series Hydraulic Self-level



MSRP (USD) $1,524.50

8000 Series Diverter Valve Kit



MSRP (USD) $2,315.50


TOC

Sal

esU

tilit

yU

TVSub

- Com

pact

Com

pact

Com

pact

U

tilit

y

9000 Series

9110 S CAB 9110 P CAB 9125 S CAB 9125 P CAB

Base

Material Code 9110S4CPA 9110P4CPA 9125S4CPA 9125P4CPA


MSRP (USD) $76,882.00 $83,104.00 $83,872.00 $90,093.00

Base with Loader

Material Code 9110S4CPAL 9110P4CPAL 9125S4CPAL 9125P4CPAL


MSRP (USD) $88,415.00 $94,637.00 $95,405.00 $101,626.00

WHOLEGOOD OPTIONS 9110 S CAB 9110 P CAB 9125 S CAB 9125 P CAB

LOADER


Part Number TYMML9125CL


MSRP (USD) $11,533.00

LOADER OPTIONS

Quick Attach Bucket



MSRP (USD) $560.00




MSRP (USD) $560.00

PARTS OPTIONS AND ACCESSORIES 9110 S CAB 9110 P CAB 9125 S CAB 9125 P CAB

Buddy Seat

Part Number - 15807642001 - 15807642001


MSRP (USD) - $635.70 - $635.70

9000 Series Multi-coupler Kit



MSRP (USD) $2,039.50

Grill Guard



MSRP (USD) $375.80

Loader Bucket Hydraulic Self-Leveling Kit



MSRP (USD) $2,584.00




MSRP (USD) $1,043.90

Remote Auxiliary Valve Kit (3rd Position)

Part Number 15875159000 - 15875159000 -


MSRP (USD) $1,807.60 - $1,807.60 -

9110 S Cab 9110 P Cab 9125 S Cab 9125 P Cab


NOTES


TOC

Sal

esU

TVSub

- Com

pact

Com

pact

Com

pact

U

tilit

yU

tilit

y

Selling Value

YOUR ATTITUDE WINS THE DAYYou are the key element. Your preparedness, your enthusiasm to satisfy them, not just selling them a tractor makes all the difference. You will win the tough sales, pulling business from all competitors. If you are excited by what you are selling and by what you can do for them, it is contagious and they will feel it. Be at your best, by being prepared to give them the time and attention to find out their needs, then satisfy those needs and present them back to them with the right affordable, Mahindra solutions.

• Almost any salesman can sell on price.

• It takes a pro to satisfy the tough customers.

• You and your attitude are the key.

FIVE KEYS TO VALUE SELLING

1. Get to know your customer. They’ll want to know more.

Sales is a business based on building strong relationships. And just like any successful relationship, clear and concise communication is the key.

• Listen. If you are doing all the talking, how can you possibly figure out what your customer needs? People love to talk about themselves. So use it to your advantage by asking questions like:

— How much property you have?

— What tasks you plan on using the tractor to accomplish?

— Who will be driving the tractor?

— What equipment are you currently using?

— What is your goal with this tractor?

• First impressions are everything. Proper introductions are just good manners. You are the face of the Mahindra brand to every customer you meet. In many cases and situations, you may also be introducing the Mahindra to the customer for the first time. So it’s important to make a positive first impression. But keep it brief.

All of this information will help you hone in on which specific Mahindra Tractors and implements best suit their needs and provide the best value.

2. Problems, opportunities and solutions.

• Customers buy tractors to help them solve ‘problems’ on their land. They need to clear some brush, level a road, move some dirt… whatever the task may be. This is your ‘opportunity’ to find out what obstacles the customer faces currently to accomplishing those tasks.

• Confirm the customer’s obstacles to accomplishing their tasks and inquire if there are other jobs they ‘need’ to perform with the tractor.

• Finally, as the tractor expert, take advantage of this opportunity to provide your customer with the top-line benefits of the Mahindra products that offer best solutions to their ‘needs’.


TOC

Sales

UTV

Sub-

Com

pactCom

pactCom

pact U

tilityU

tility

Selling Value

3. Sell the value of the solution.

• Today more than ever, customers are looking for the best value. But what does that mean exactly? It means that, even if the customer needs to spend a bit more to get the job done right the first time, it’s a better value to them. Ultimately, selling your customer the right tractor will save everyone on both ends of the transaction time and frustration.

• That’s why it’s so important to match Mahindra’s long list of benefits and value-added services with the customer’s specific needs.

• At the end of the day, if you sell that customer a lower-priced tractor that can’t get the job done, it will cost everyone more. It costs:

— the customer more to repair – or worse yet,

— the dealership more to repair (if still under warranty).

— future business via unfavorable referrals

• When you recommend the tractor best matched to the customer’s specific needs, in their eyes, you will provide them with the best value.

4. Customer objections usually mean, “Tell me more.”

• A customer may say that price is getting in the way of finalizing their purchase decision. What they really mean is, “You haven’t told me what I need to hear yet.”

• Return to a discussion of the customer’s needs. Confirm them again.

• Reinforce the value that your tractor recommendations will provide for them to accomplish their tasks. If you still receive objections reach into your arsenal tractor specs and product comparisons to show specifics of why a Mahindra tractor provides the best value for their hard-earned dollar.

• Remember: Customer objections are usually about providing better value – not necessarily a better price.

5. Get a commitment.

• Not every conversation with a customer results in a sale. But that should be your goal. Always.

• Ask your customer for one of these three commitments in your conversation:

— a commitment to purchase.

— a commitment to consider the Mahindra brand

— a commitment to return to the dealership for more discussion.

• Regardless of which of the three commitments the customer gives you, it is your responsibility to follow up on this conversation in a timely manner. Many a sale is made on the second or third pitch.

We opened this section with something that bears repeating. Sales is a business based on building strong relationships. And just like any successful relationship, clear and concise communication is the key.


TOC

Sal

esU

TVSub

- Com

pact

Com

pact

Com

pact

U

tilit

yU

tilit

y

Mahindra Model Matrix

OLD SERIES OLD MODEL NEW SERIES REPLACEMENT MODEL DISCONTINUED MODEL

eMax eMax

eMax 20S HST

eMax 20S HST Cab

eMax 22S Gear eMax 22 L Gear

eMax 22S HST eMax 22L HST

eMax 25S HST eMax 25L HST

eMax 25S HST Cab eMax 25L HST Cab

Max

Max 24 HST

Max

Max 25 XL HST

Max 26XL Shuttle Max 26XLT Shuttle

Max 26XL HST Max 26XLT HST

Max 26XL HST Cab - Discontinued

1500

1526 HST

1600

1626 HST

1526 Shuttle 1626 Shuttle


1533 HST 1635 HST

1635 HST Cab


1538 HST 1640 HST

1538 HST Cab 1640 HST Cab

2500

2538 HST

2600

2638 HST


2540 Shuttle - Discontinued


2545 Shuttle Cab 2645 Shuttle Cab

2655 Shuttle 2660 Power Shuttle

2655 Shuttle Cab 2660 Power Shuttle Cab

2655 HST 2660 HST


2665 Shuttle Cab 2670 Power Shuttle Cab

Model Replacement (Last Two Years)


TOC

Sales

UTV

Sub-

Com

pactCom

pactCom

pact U

tilityU

tility

Mahindra Model Matrix

OLD SERIES OLD MODEL NEW SERIES REPLACEMENT MODEL DISCONTINUED MODEL

3500

3540 HST

3600

3640 HST


3540 Power Shuttle 3640 Power Shuttle

3540 Power Shuttle Cab 3640 Power Shuttle Cab

3550 HST 3650 HST


3550 Power Shuttle 3650 Power Shuttle

3550 Power Shuttle Cab 3650 Power Shuttle Cab

4500

4540 2WD

4540/MH 50

4540 2WD

4540 4WD 4540 4WD

4550 2WD MH 50 2WD

4550 4WD MH 50 4WD

55005545 4WD Shuttle

51005145 4WD Shuttle

5555 4WD Shuttle 5155 4WD Shuttle

mForcem105XL Shuttle Cab - Discontinued

m105XL Power Shuttle Cab - Discontinued

mPower

6000

6065 2WD Power Shuttle

6065 Power Shuttle

6065 Power Shuttle Cab

mPower 75 6075 Power Shuttle

mPower75 P Cab 6075 Power Shuttle Cab

mPower 857000

7085 Power Shuttle

mPower 85P Cab 7095 Power Shuttle Cab

80008090 Power Shuttle

8100 Power Shuttle

9000

9110 (S) Power Shuttle

9110 (P) Power Shuttle

9125 (S) Power Shuttle

9125 (P) Power Shuttle

See your BM for details of remaining stock.


TOC

Sal

esU

TVSub

- Com

pact

Com

pact

Com

pact

U

tilit

yU

tilit

y

Competitive Landscape

2021-2022 Sub-Compact / Compact / Compact Utility TractorsEngine HP 15-20 20-25 25-30 30-35 35-40 40-45 45-50 50-55 55-60 60+

Mahindra

Sub- Compact

Economy eMax20S

Deluxe Emax 22 L eMax 25 L

CompactEconomy Max 25 XL

Deluxe Max 26 XLT

Compact Utility

Economy 2638 2645

Deluxe 1626 1635 1640

Premium 3640 3650 2660 2670

John Deere

Sub- Compact

Economy 1023E

Deluxe 1025R

CompactEconomy

Premium 2025R 2032R 2038R

Compact Utility

Economy 3025D 3035D 3043D 4044M

Deluxe 3025E 3032E 3038E 4052M/HD 4066M/HD

Premium 3033R 3039R 4044R 3046R 4052R 4066R

Kubota

Sub- Compact

Economy BX1880 BX2380 BX2680

Deluxe BX23S

CompactEconomy B2320

B2301 B2601 B3350SUH

Deluxe B2650 B3350

Compact Utility

Economy L2501 LX2610

L3301 LX3310 L3901 L4701

Premium L3560 L4060 L4760 L5060 L5460 L6060

2021-2022 Utility TractorsEngine HP 45-55 56-65 66-75 76-85 86-95 96-105 106-115 116-125 126-135 136-145 146-155

Mahindra

Economy 5145 / 5155 6085 6075 7085 7095

8090 8100 9110S 9125S

Deluxe 9110P 9125P

Premium

New Holland

Economy WM 55 WM 65 WM 75 T4.90 T4.100 T4.110 T4.120

Deluxe T4.65 T4.75 TS6.110 TS6.120 TS6.130 TS6.140

Premium T5.90 T5.100 T5.110 T5.120 T6.145 T6.155

John Deere

Economy 5045 E 5055 E 5065 E 5075 E 5090 E 5100 E

6105 E 6120 E 6135 E

Deluxe 5075 M 5085 M 5090 M 5100 M 5115 M 6110 M 6120 M 6130 M 6145 M 6155 M

Premium 1025R 5090 R 5100 R 5115 R 6110 R

5125 R 6120 R 6130 R 6145 R 6155 R

Kubota

Economy MX5400M566OSU MX6000 M6060

M7060 M6S-111

Deluxe M5-091 M5-111 M6-131 M6-141

Premium M6-101 M6-111 M7-131 M7-151


TOC

Sales

UTV

Sub-

Com

pactCom

pactCom

pact U

tilityU

tility

Common Acronyms

2WD 2-Wheel Drive

3PL 3 point linkage

4WD 4-Wheel Drive

A/C Air Conditioning

ASABE American Society of Agriculture and Biological Engineers

ASSY Assembly

BH Backhoe

BM Business Manager

BOM Bill of Material

CAB Factory Installed Cabin

CARB California Air Resource Bard

Cat I Category 1 Hitch

Cat II Category 2 Hitch

CC Cubic Centimeter

CCA Cold Cranking Amps

CCU Central Control Unit

CCW Counter Clockwise

CRDI Common Rail Direct injection

CUT Compact Utility Tractor

CYL Cylinder

DC Draft Control

DEF Diesel Exhaust Fluid (Urea)

DOC DieselOxidation Catalyst

ECU Electronic Control Unit

EGR Exhaust Gas Recirculation

EH Electro-hydraulic

EHC Electro Hydraulic Control

EPA Environmental Protection Agency

EPC Electronics Parts Catalog

FNR Forward And Reverse

GPM Gallons per Minute

HP Horse Power

HST Hydraulic Transmission

HSU Hydrostatic Steering Unit

HVAC Heaing Ventilating Air Conditioning

HYD Hydraulic

IC Inter Cooler

IPTO Independent Power Take off

ISO International Sandards Organisation

KW Kilowatt

LCD Liquid crystal display

LED Light emitting diode

LSD Limited Slip Differential

M&M Mahindra & Mahindra

MahindraU Mahindra University

MAM Mitsubishi Agriculture Machinery

MAP Manifold Air Pressure

mCRD Mahindra Common Rail Diesel

MDI Mahindra Direct Injection

MFUSA Mahindra Finance US

MFWD Mechanical Front Wheel Drive

MIL Malfunction Indicator Light/lamp

MMM Mid-mount Mower

MUSA Manhindra USA

mWiki Mahindra Technical and Repair Knowledgebase

NDM National Dealer Meeting

NSL Non-self Leveling Loader

OEM Original Equipment Manufacturer

OM Operator's Manual

OS Open Station Tractor

PALS Product attribute leadership strategy

PC Position Control

PDI Pre Delivery Inspection

PS Power Steering

PST Power Shuttle Transmission

PTO Power Take-off

QA Quick Attach

R1 AG Tire

R3 Turf Tires

R4 Industrial Tires

RC Rotory Cutter

ROPS Rollover Protection Structure

RPM Revolution per minute

RSM Regional Sales Manager

SCR Selective Catalyst Reduction

SCV Selective Control Valve

SL Self-leveling Loader

SM Service Manager

SM Service Manual

SOP Standard Operating Procedures

SSQA Skid Steer Quick Attach

TC Turbocharger

TCI Turbocharged Intercooled

TCU Transmission Control Unit

TIB Technical Information Bulletin

TLB Tractor Loader Backhoe

TSB Technical Service Bulletin

UT Utility Tractor

VIN Vehicle Identification Number

WW Wheel Weights

Below is a list of common acronyms that are used throughout Mahindra and the overall industry.

Mahindra USA, Inc.9020 Jackrabbit Road, Suite 600Houston, Texas 77095877-449-7771

mahindrausa.com mahindracanada.ca 08/22/21

TRACTORS & UTILITY VEHICLES FAMILY OF PRODUCTS

Documents

Transcript of TRACTORS & UTILITY VEHICLES FAMILY OF PRODUCTS