Traction - A Start-Up Guide to Getting Customers | Book Summary
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Traction A Start-Up Guide to Getting Customers Book Summary
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TractionA Start-Up Guide to
Getting CustomersBook Summary
Traction explains why the success of every start-up depends not only on its products, but on the customer base it builds.
AuthorsGabriel Weinberg is the founder and CEO of privacy-oriented internet search engine DuckDuckGo. Justin Mares is a start-up founder with expertise in mobile health and 3D printing. Both have been directors at start-ups that sold for eight-figure sums.
This book is for
‣ Founders and business owners
‣ Anyone thinking about launching a start-up
‣ Marketers and public relations professionals
Start thinking about traction early on by growing customer demand for your product.
Don’t discount traditional media – a great PR campaign can locate
new users.
‣ Use social media to encourage traction and build a stable customer base.
‣Online advertising allows you to target potential customers and raise brand
awareness.
Partner with others to gain more traction.
Email marketing and traditional sales remain important ways to gain traction.
The most effective sales strategies involve trying multiple traction channels and being
open to change.
An effective traction strategy is pivotal for the success of your start-up.
Even great products don’t sell themselves. A start-up stands or falls on the customer base it can build. This is why you need to think about traction early and often, and build your company’s goals around achieving that traction.
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