Tracking survey - smartphone applications

TRACKING STUDY ON SMARTPHONE(APPLICATIONS)

Conducted in Thailand(TH), Indonesia(ID), and Vietnam(VN)

Date: April 2016

©2015 THAI OPPO CO., LTD.

Table of content

A. Research Background (P. 3)

B. Information Coverage (P. 4)

C. Research Design (P. 5)

D. Summary (P. 6)

E. Detail Findings (P. 8)

2

3 ©2015 THAI OPPO CO., LTD.

Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?

While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.

Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.

W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.

A. Research background


B. Information coverage

4

The study is reported cover following sections:

■ Part I: Consumers’ behavior on Application Downloaded

─ Total Applications available in one smartphone─ Number of Applications download in 1 month – Free Applications─ Number of Applications download in 1 month – Paid Applications─ Application Categories downloaded – Top 10─ Most Access Application Categories – Top 5─ Most Access Application Names – Top 5─ Frequency of using Applications─ Willingness to pay for each Application Type

■ Part II: Awareness on “Reward Application”

─ Reward Application well-known─ Awareness on Reward Application─ Purposes on using Reward Application


C. Research design

5

Research Method Online Research - Quantitative

Fieldwork Period 8th Jan – 8th April, 2016

Research Area Thailand, Indonesia, and Vietnam

Respondent Criteria Male & Female, aged 17 years old and above Those who are smartphone owners and access applications at least once a month

Sample Size 600 samples in each country

Number of Questions 3 Screening Questions and 10 Main Questions

Survey Content To explore consumer’s behaviour toward smartphone applications downloaded To know the awareness regarding to “Reward Application”

Gender 17 – 19 y/o 20 – 29 y/o 30 y/o and above

Thailand （ TH）

Male 100 100 100

Female 100 100 100

Indonesia(ID)Male 100 100 100

Female 100 100 100

Vietnam(VN)Male 100 100 100

Female 100 100 100


Most of Thais, Indonesians, and Vietnamese have less than 20 apps in their smartphones, 67.5%, 75.3%, and 69.9% respectively. In addition, within 30 days, the majority of the respondents in 3 countries downloaded less than 6 free applications by 60% in average with slight differences in each month. However, there is a higher percentage of Thai respondents that download more than 10 free applications at 35% compared to 20% and 27% of Indonesians and Vietnamese. Regarding paid applications downloaded in each month, more than 90% of the surveyed people among 3 countries downloaded less than 3 paid applications. (TH: 93.5%, ID: 95.2%, VN: 94.3%). The popular application category that most respondents in 3 countries downloaded in the last 30 days are “Games (TH: 66.7%, ID: 65.6%, VN: 75.6%), Social Networking (TH: 56%, ID: 64.6%, VN: 64.9%), Music (TH: 45.6%, ID: 45.9%, VN: 55.9%), Photo & Video (TH: 43.4%, ID: 44.8%, VN: 48.5%), and Entertainment (TH: 35.6%, ID: 47.5%, VN: 55.6%)”. “Social Networking, Games, Photo & Video, Music, Shopping, and Navigation” are the top 5 application categories that people in all 3 countries accessed most in each month. Social Networking ranks first by 76.5% of Thais, 76.8% of Indonesians, and 80.9% of Vietnamese, followed by games category which includes 66.2% of Thais, 70.1% of Indonesians, and 61.2% of Vietnamese. Social Networking applications are being used almost everyday by the vast majority of Thai, Indonesian, and Vietnamese residents by more than 80%. Games and music are also accessed on a daily basis, but by approximately 60%.

D. Summary (1)


“Candy Crush”, from the game category, is the most popular application among 3 countries at 12.3%, 6.7%, and 15.9% of Thais, Indonesians, and Vietnamese, consecutively. “JOOX”, from the music category, is accessed mostly in Thailand and Indonesia, 39.9% and 17.2%, whereas, Zing mp3 is widely accessed by 63.9% of the Vietnamese. Regarding the Photo & Video Category, “Camera 360” is number one application used by 33.3%, 16%, and 59% of Thais, Indonesians, and Vietnamese. “Facebook” is the most used application from the social networking category (TH:57.3%, ID: 34.7%, VN: 73.7%). More than 70% of the respondents are willing to pay less than $1.5 for their desired application. “Reward application” is gaining more popularity among those who live in Thailand and Indonesia with more than 60% of the total samples, whereas only 35% of the Vietnamese know about it. Furthermore, it is interesting to note that the awareness of reward applications is increasing every month in all 3 countries. “Galaxy Gift, Tikko, and Buss Bee” are the top 3 reward applications that Thai people use by 57.5%, 31.3%, and 29.5%, respectively. On the other hand, “Cashtree, Whaff, and PopSlide” are the top 3 reward applications that 66.2%, 48.4%, and 35.1% of the Indonesians access. Lastly, “Bigcoin, Kiemxu, and Tozaco” are the top 3 reward applications that Vietnamese use the by 57.7%, 52.3%, and 34.2%, consecutively. It is interesting to note that the gifts that people exchange via reward applications are different among 3 countries. With regards Thai respondents, PayPal and Movie Tickets are the main products exchanged by 61.2% and 33.3%. While, Mobile Credit (Airtime) and PayPal are the gifts that most Indonesians and Vietnamese exchange from, by 84.9% and 59.5%, and 43.8% and 34.1%, consecutively.

D. Summary (2)

©2015 THAI OPPO CO., LTD.8

E. Detail findings

1. Consumers’ behavior on Application Downloaded

2. Awareness on “Reward Application”

9

Total Applications available in smartphones

Q1. Please tell us how many applications in your smartphone currently? [SA] 　 [n=600] (Unit: %)

Jan’16

Feb’16

Mar’16

0.3

9.2

10.5

29.7

27.8

28.5

39.2

30.8

26.5

17.0

18.5

18.5

7.8

6.7

8.5

3.0

3.7

4.8

1.5

2.2

0.7

1.5

1.2

2.0

Jan’16

Feb’16

Mar’16

8.8

6.8

6.5

35.7

40.2

38.7

31.8

28.8

28.7

15.0

14.0

17.8

4.0

5.3

5.7

1.0

1.2

1.0

1

0.3

0.3

2.7

3.3

1.3

Jan’16

Feb’16

Mar’16

3.2

9.3

7.0

27.3

26.3

25.8

36.2

35.7

38.8

24.0

20.3

20.2

5.5

4.0

4.3

1.5

2.7

2.0

0.7

0.3

0.5

1.7

1.3

1.3

Less than 5 apps

5 - 10 apps 10 - 20 apps 21 - 40 apps 41 - 60 apps 61 - 80 apps 81 - 100 apps More than 100 apps

T2B B3B

3.0 69.1

3.3 67.8

2.7 65.5

T2B B3B

3.7 76.3

3.6 75.8

1.6 73.8

T2B B3B

2.4 66.7

1.6 71.3

1.8 71.7

(TH)

(ID)

(VN)

10

Number of Applications download in 1 month(Free Apps)

Q2. Please tell us how many applications did you download within last 30 days? Please consider for both free and cost applications downloaded [Matrix SA] 　 [n=600] (Unit: %)

Jan’16

Feb’16

Mar’16

5.3

9.8

10.5

26.7

27.0

31.3

17.3

18.0

19.8

13.0

12.5

9.2

11.2

9.0

8.5

26.5

23.7

20.7

Jan’16

Feb’16

Mar’16

5.3

4.7

10.5

26.7

33.5

31.3

17.3

30.8

19.8

13.0

10.0

9.2

11.2

8.5

8.5

26.5

12.5

20.7

Jan’16

Feb’16

Mar’16

5.0

6.7

5.2

27.7

30.3

27.3

27.2

25.7

26.0

13.2

11.8

11.7

8.2

8.7

10.7

18.8

16.8

19.2

T2B B3B

37.7 49.3

32.7 54.8

29.2 61.7

T2B B3B

22.3 67.7

21.0 69.0

19.8 67.5

T2B B3B

27.0 59.8

25.5 62.7

29.8 58.5

I did not download any apps last month 1 - 3 apps 4 - 6 apps 7 - 9 apps 10 - 12 apps More than 12 apps

11

Number of Applications download in 1 month(Cost Apps)

Q2. Please tell us how many applications did you download within last 30 days? Please consider for both free and cost applications downloaded [Matrix SA] 　 [n=600] (Unit: %)

Jan’16

Feb’16

Mar’16

58.0

62.0

64.3

24.7

21.2

23.3

11.5

9.7

5.8

2.8

2.5

2.2

1.3

1.5

1.3

1.7

3.2

3.0

Jan’16

Feb’16

Mar’16

62.8

62.2

66.7

27.3

27.2

23.5

4.3

5.7

5.8

2.3

2.5

2.0

1.8

1.0

1.3

1.3

1.5

0.7

Jan’16

Feb’16

Mar’16

57.5

51.2

50.0

31.5

36.0

37.2

5.0

7.8

6.8

3.5

2.3

2.5

1.2

1.3

1.5

1.3

1.3

2.0

I did not download any apps last month 1 - 3 apps 4 - 6 apps 7 - 9 apps 10 - 12 apps More than 12 apps

T2B B3B

3.0 94.2

4.7 92.8

4.3 93.5

T2B B3B

3.1 94.5

2.5 95.0

2.0 96.0

T2B B3B

2.5 94.0

2.6 95.0

3.5 94.0

12

Application Categories downloaded – Top 10(Thailand)

Q3. Please tell us what application categories did you download within last 30 days? [MA] 　 [n=600](Unit: %)

Games Social Networking

Music Photo & Video Shopping Entertainment Finance Educations Lifestyle Navigation0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

Total Jan'16 Feb'16

13

Application Categories downloaded – Top 10(Indonesia)

(Unit: %)

Social Networking

Games Music Entertainment Photo & Video Shopping News Travel Navigation Educations0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

Total Jan'16 Feb'16

Q3. Please tell us what application categories did you download within last 30 days? [MA] 　 [n=600]

14

Application Categories downloaded – Top 10(Vietnam)

(Unit: %)

Games Social Networking

Entertainment Music Photo & Video Utilities Books Navigation News Shopping0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

Total Jan'16 Feb'16

Q3. Please tell us what application categories did you download within last 30 days? [MA] 　 [n=600]

15

Most Access Application Categories – Top 5

Q4. Please select top 5 of application categories that you use the most within the last 30 days? And specify the name of applications that you access the most in each category? [MA] 　 [n=600] (Unit: %)

Social Networking Games Photo & Video Music Shopping Navigation0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

78.0

65.9

47.849.5

42.1

30.5

16

Most Access Application Names – Top 5(Games)

(Unit: %)

Candy Crush

Line Let's get

rich

Line cookie

run

Line Bubble

Hayday0.0

5.0

10.0

15.0

20.0

25.0

12.1 10.46.4

3.6 3.3

Candy Crush

Line cookie

run

Line Let's get

rich

Hayday Seven Knights

0.0

5.0

10.0

15.0

20.0

25.0

12.48.6 7.3

4.0 3.0

Line Let's get

rich

Candy Crush

Line cookie

run

Hayday Seven Knights

0.0

5.0

10.0

15.0

20.0

25.0

7.5 7.0 6.5 5.32.5

Clash of Clans

Candy Crush

LINE Let's

Get Rich

Pou Criminal Case

0.0

5.0

10.0

15.0

20.0

25.018.4

5.33.3 2.6 2.4

Candy Crush

Piano Tiles

Clash of Clan

Temple Run

ai là triệu phú

0.0

5.0

10.0

15.0

20.0

25.0

12.2

5.83.6 3.6 2.1

Clash of Clans

Candy Crush

Pou LINE Let's

Get Rich

Criminal Case

0.0

5.0

10.0

15.0

20.0

25.018.7

7.84.7

2.4 2.1

Clash Of Clans

Candy Crush

Clash Royale

Piano Tiles

Let's get rich

0.0

5.0

10.0

15.0

20.0

25.018.1

7.14.2 4.2 3.8

Candy crush

Clash of clans

Sudoku Zombie tsunami

Angry bird

0.0

5.0

10.0

15.0

20.0

25.020.6

16.1

6.44.0 2.7

Candy Crush

Clash of Clan

2048 Zombie tsunami

Piano Tiles 2

0.0

5.0

10.0

15.0

20.0

25.0

15.0

6.34.0 3.5

1.8

Jan’16 Feb’16 Mar’16

Q4. Please select top 5 of application categories that you use the most within the last 30 days? And specify the name of applications that you access the most in each category? [MA] 　 [n=600]

17

Most Access Application Names – Top 5(Music)

(Unit: %)

JOOX 4shared Music Line music

KKbox0.0

10.020.0

30.040.0

50.060.0

33.3

13.76.7 5.5 2.7

JOOX Line music

4shared Music iMusic0.0

10.020.0

30.040.0

50.060.0

44.1

11.7 10.14.0 2.8

JOOX 4shared Line music

Music iMusic0.0

10.020.0

30.040.0

50.060.0

42.3

14.08.5

4.0 2.2

JOOX Music

4shared Musixmatch-Lyrics &

Music

Music Player

SoundCloud0.0

5.0

10.0

15.0 12.5

8.4

5.33.4 2.7

0.010.020.030.040.050.060.0

58.9

12.53.1 2.2 1.3

0.0

6.0

12.0

18.017.8

9.97.3 6.3

3.6

Joox google play music

Musixmatch 4shared Poweramp0.0

5.0

10.0

15.0

20.0

25.0 21.5

10.7 9.35.6

3.3

Zing M

p3

NhacC

uaTui

Mix Rad

ioiKar

a

ChiaSeN

hac.c

om

0.020.040.060.080.0 68.8

16.35.0 1.2 0.9

0.010.020.030.040.050.060.0

63.9

15.93.2 3.2 1.1



18

Most Access Application Names – Top 5(Photo & Video)

(Unit: %)

Cam-era360

Youtube B612 VSCO Cam

Line camera

0.0

20.0

40.0

60.0

27.423.0

4.4 3.6 2.8

Camer

a360

Youtub

e

Camer

a+B61

2

line c

amer

a0.0

20.0

40.0

60.0

32.3 27.9

6.9 5.5 3.0

Cam-era360

Youtube B612 line camera

VSCO0.0

20.0

40.0

60.0

40.2

12.15.9 4.6 3.3

0.020.040.060.0

16.7 12.6 9.8 8.1 4.5

0.0

20.0

40.0

60.064.5

4.9 3.3 1.6 1.2

0.020.040.060.0

16.7 9.4 7.6 7.3 6.3

Camer

a360

Youtub

e

photo

grid

B612

PicsArt

0.0

20.0

40.0

60.0

14.6 13.27.1 6.4 6.0

Camer

a360

YouTub

e

Photo

Won

der

Line c

amer

a

Viva V

ideo

0.0

20.0

40.0

60.0 53.5

5.9 5.5 5.1 1.8

Cam-era360

Youtube B612 Viva Video

VSCO Cam

0.0

20.0

40.0

60.058.9

7.43.2 2.1 2.1



19

Most Access Application Names – Top 5(Social Networking)

(Unit: %)

Facebook Line Instagram Twitter Beetalk0.0

10.020.030.040.050.060.070.080.0

59.7

26.2

6.1 2.8 0.9

Facebook Line Instagram Twitter Wechat0.0

10.020.030.040.050.060.070.080.0

56.2

30.8

3.9 2.9 0.6

Facebook Line Instagram Twitter Wechat0.0

10.020.030.040.050.060.070.080.0

56.1

31.8

4.3 1.7 0.6

Faceb

ook

BBM

Instag

ram

LINE

Wha

tsApp

Mes

seng

er0.0

30.0

60.0 41.4

12.0 11.8 11.2 6.6

Facebook Zalo Instagram Twitter tumblr0.0

10.020.030.040.050.060.070.080.0 70.5

15.6

2.2 1.8 1.1

Faceb

ook

Instag

ram

BBMLIN

E

Wha

tsApp

Mes

seng

er0.0

30.0

60.024.9

11.4 10.5 9.5 5.6

Faceb

ook

Instag

ram

Line

Wha

tsapp

Twitter

0.0

20.0

40.0

60.0

80.0

37.8

13.9 11.1 7.0 5.7

Facebook Zalo Twitter Viber Instagram0.0

10.020.030.040.050.060.070.080.0 72.2

12.93.0 2.0 1.6

Facebook Zalo Instagram Twitter Line0.0

10.020.030.040.050.060.070.080.0

78.4

11.12.0 1.2 1.0



20

Most Access Application Names – Top 5(Shopping & Navigation)

(Unit: %)

Lazada Kaidee Shopee Ensogo Zalora0.0

10.020.030.040.050.060.070.080.0

62.8

13.07.3 3.2 2.8

Lazada Shopee Kaidee Zalora Ebay0.0

10.020.030.040.050.060.070.080.0 71.0

7.7 6.6 4.2 1.5La

zada

Kaidee

Shope

e

Welo

vesh

oppin

g

Zalora

0.020.040.060.080.0 62.7

9.4 7.1 3.9 3.1

Laza

da

Tokop

edia

Bukala

pak

OLX

eleve

nia0.0

20.0

40.0

60.0

80.0

35.222.7

10.5 8.1 4.9

Google Map

here map

Bản đồ Maps Chi duong

0.010.020.030.040.050.060.070.080.0 68.5

10.5 9.33.1 1.2

Laza

da

Tokop

edia

Bukala

pak

OLX

eleve

nia0.0

20.0

40.0

60.0

80.0

31.923.5

10.1 8.8 4.2

Tokopedia Lazada Bukalapak OLX elevenia0.0

10.020.030.040.050.060.070.080.0

27.4 24.417.4

5.6 4.4

Google Maps

Bản đồ HERE Maps

Maps Grab0.0

10.020.030.040.050.060.070.080.0

49.7

9.3 6.6 5.5 4.4

Google maps

Maps Bản đồ Here maps

Grab0.0

10.020.030.040.050.060.070.080.0

51.5

10.8 9.8 7.82.0


Shopping

Shopping

Navigation


21

Frequency of Application Usage (1)

Q5. Please tell us how often do you use your applications which stated in Q4 that you use the most in the last 30 days? [Matrix SA] [n=600] (Unit: %)

Most often (Everyday) 5 - 6 times / week 3 - 4 times / week 1 - 2 times / week Rarely (Less than 1 time per week)

Games

ThailandJan'16 (n=420) 63.8 16.0 10.7 5.0 4.5Feb'16 (n=372) 64.2 18.8 8.6 5.1 3.2Mar'16 (n=399) 57.1 19.3 15.0 5.5 3.0

IndonesiaJan'16 (n=418) 54.1 18.4 11.5 9.6 6.5Feb'16 (n=422) 59.7 14.9 10.9 8.5 5.9Mar'16 (n=425) 60.2 17.2 10.8 5.9 5.9

VietnamJan'16 (n=355) 52.4 24.5 13.0 8.7 1.4Feb'16 (n=373) 54.7 19.6 14.2 10.2 1.3Mar'16 (n=400) 51.8 23.8 15.8 7.5 1.3

Music




Photo & Video




22

Frequency of Application Usage (2)

(Unit: %)

Most often (Everyday) 5 - 6 times / week 3 - 4 times / week 1 - 2 times / weekRarely (Less

than 1 time per week)

Shopping

Thailand

Jan'16 (n=247) 36.8 20.2 17.4 16.2 9.3

Feb'16 (n=259) 32.4 22.0 18.1 17.0 10.4

Mar'16 (n=255) 36.1 20.4 20.4 16.9 6.3

Indonesia

Jan'16 (n=247) 27.9 20.2 20.6 16.6 14.6

Feb'16 (n=238) 28.6 18.9 21.0 20.2 11.3

Mar'16 (n=270) 26.7 17.8 20.7 19.6 15.2

Social Networking

Thailand

Jan'16 (n=426) 86.9 9.4 2.1 1.4 0.2

Feb'16 (n=484) 84.9 10.1 3.3 1.0 0.6

Mar'16 (n=465) 86.9 7.7 3.0 1.5 0.9

Indonesia

Jan'16 (n=457) 83.6 9.0 3.7 2.4 1.3

Feb'16 (n=465) 80.2 11.6 3.0 2.8 2.4

Mar'16 (n=460) 80.9 10.7 3.9 2.2 2.4

Vietnam

Jan'16 (n=451) 81.6 10.9 4.0 1.8 1.8

Feb'16 (n=504) 79.6 11.9 4.6 3.4 0.6

Mar'16 (n=504) 84.1 8.5 3.0 3.6 0.8

Navigation Vietnam

Jan'16 (n=162) 14.8 18.5 28.4 25.9 12.3

Feb'16 (n=183) 20.8 20.2 20.2 27.9 10.9

Mar'16 (n=204) 15.7 21.6 22.5 29.4 10.8

Q5. Please tell us how often do you use your applications which stated in Q4 that you use the most in the last 30 days? [Matrix SA] [n=600]

23

Willingness to pay for each Application Category (1)

Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] 　 [n=600](Unit: %)

< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0

Books

ThailandJan'16 67.5 20.2 6.7 3.0 1.0 0.3 1.3Feb'16 65.3 20.2 8.2 3.2 0.8 1.0 1.3Mar'16 68.5 17.8 6.8 3.8 1.2 0.8 1.0

IndonesiaJan'16 49.3 17.8 11.8 8.2 5.2 4.8 2.8Feb'16 47.8 20.3 13.3 8.0 6.2 2.3 2.0Mar'16 55.7 19.3 11.2 6.8 3.2 2.3 1.5

VietnamJan'16 67.0 18.3 5.7 4.5 2.2 1.5 0.8Feb'16 65.2 23.3 6.8 2.5 0.7 0.3 1.2Mar'16 64.8 23.0 6.2 3.3 1.0 0.5 1.2

Business




Catalogs




24


(Unit: %)

< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0

Education




Entertainment




Finance




Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] 　 [n=600]

25


(Unit: %)

< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0

Food & Drink




Games




Health & Fitness





26


(Unit: %)

< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0

Lifestyle




Medical




Music





27


(Unit: %)

< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0

Navigation




News




Magazines &

Newspapers





28


(Unit: %)

< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0

Photo & Video




Productivity




Reference





29


(Unit: %)

< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0

Shopping




Social Networkin

g




Sports





30


(Unit: %)

< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0

Travel




Utilities




Weather





©2015 THAI OPPO CO., LTD.31

E. Detail findings

1. Consumers’ behavior on Application Downloaded

2. Awareness on “Reward Application”

32

Reward Application well-known

Q7. Please tell us do you know the term “Reward Application”? [Matrix SA] 　 [n=600] (Unit: %)

Wave I: January Wave II: February Wave III: March

I know it well, because I use it now I have heard about it, but never use Do not know

65%

28%

7%

65%

27%

8%

35%

43%

23%

62%

28%

10%

66%

26%

8%

59%31%

9%

72%

21%

7%

36%

42%

23%37%

42%

21%

600

600

600 600 600

600 600

600 600

33

Awareness on Reward Application(Thailand)

Q8. Please tell us what reward applications are you using now? [MA] 　 [n=600](Unit: %)

Galaxy Gift Tikko Stamp got.it Buzz Bee Getztar Tamp Sawaddee Thailand Others0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

34

Awareness on Reward Application(Indonesia)

(Unit: %)

cumace-ban.com

Cashtree WHAFF Cash App Popkoin mCent Excite Point PopSlide nCash Others 0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

Q8. Please tell us what reward applications are you using now? [MA] 　 [n=600]

35

Awareness on Reward Application(Vietnam)

(Unit: %)

Cubic Reward Tozaco Mobicoin Bigcoin Galaxy Gift mCent kiemxu Icoinvn Ixu Others0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

Q8. Please tell us what reward applications are you using now? [MA] 　 [n=600]

36

Purposes on using Reward Application(Thailand)

Q9. Please tell us what are the gifts from application points that you exchange for? [MA] 　 [n=600](Unit: %)

Food and Bev-erage

Electronics and Gadgets

Games Paypal Movie Tickets Concert Beauty and Spa products

Entertainments and Lifestlye

Mobile Credit (Airtime)

Others0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

37

Purposes on using Reward Application(Indonesia)

(Unit: %)

Food and Bev-erage





Others0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

100.0

Q9. Please tell us what are the gifts from application points that you exchange for? [MA] 　 [n=600]

38

Purposes on using Reward Application(Vietnam)

(Unit: %)

Food and Bev-erage





Others0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

Q9. Please tell us what are the gifts from application points that you exchange for? [MA] 　 [n=600]

FOR FURTHER INQUIRIES, PLEASE CONTACT:

5F Honey Gotanda Dai2-bdg Gotanda 1-4-1 Higashi-Gotanda Shinagawa-ku Tokyo city, JapanTel: +81 (0) 3-5421-7925

URL : http://wsgroup-asia.com/ Email : [email protected]

The copyright of this report belongs to World Wide System Corporation

*** Our report is officially free for those who are interested, and open for using this report as references. For any usages regarding to our results, please refer W&S as your sources of information.

Tracking survey - smartphone applications

Technology

Transcript of Tracking survey - smartphone applications