TRACK SCHEDULE 23rd Nirma International Conference on...

TRACK SCHEDULE

23rd Nirma International Conference on Management (NICOM) - 2020

Marketing Landscape: Change in the Making

January 3-5, 2020

Track Chair: Prof Deepak Danak

Day 1: Friday (11:30 AM to 12:45

PM)

Venue: Classroom E1 Date: 03/01/2020

TRACK SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE

PAPER

1-A 1 MS038 Vandana Panwar Measuring Change in the

Consumers' Preferences

for Services provided by

Oil Marketing

Companies

Priyanka Bhatia

2 MS018 Dale Eesley Founder’s Involvement in

Sales Function of a Start-

up Ramendra Singh

Yukti Sharma

Birud Sindhav

3 MS030 Divyansh Kabra A study on Test

Marketing and its impact

on in forming the

marketing landscape

Gaurang Saxena

Himanshi Naryani

Kanishk Munshi

4 MS020 Aaditya Shah How Companies Market

their Product Ecosystems Mayur Choithnani

Ritika Jaggi

5 CFIM035 Deepak Danak Impact of R&D Spending

and Advertising

Spending on Firm Value:

A Literature Review

Renuka Kumawat

6 MS005 Tejal Shah A study on consumers'

preferences towards in-

store and non-store

apparel shopping

7 MS023 Pallavi Mehta Customer Awareness and

Attiude towards

Permission Marketing : A

Study of Banking

Services

Khushboo Sharma

8 MS006 Vasudev Modi

Nehal Shah Employees’ Satisfaction

and future expectations

towards technologies

used in Indian Retail

Stores

Track Chair: Prof Anand Deo


PM)


TRACK SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE

PAPER

1-B 1 MCC001 Ganesh Nair Customer Relationship

Management

2 MCC002 Mittal Vaghela A New Product Launch :

Consumer Awareness and

Acceptance

3 MCC003 Deepa Vyas A Study on Influence of

Brand Name on

Consumer Decision

Making Process for B-

Natural Juices of ITC Ltd

Niti Upadhyay

Piya Sodha

4 MCC004 Neelam Tandon Marketing Landscape of

Mobile Usage

Determinants In

Generation Z : Cities Of

Delhi & Pune

Deepak Tandon

Shruti Gill

5 MCC005 Anushree Sen Effect of Ephemeral

Marketing on the

Customer Engagement of

Nike in India

6 MCC007 Geetanjali Singh Consumer Behaviour In

New Age Marketing Mandwi Singh

7 MCC021 Meeta Munshi Study on Household work

and Gender Roles with

reference to an Indian

advertising campaign

Track Chair: Prof Balakrishnan Unny R


PM)


TR

AC

K

SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE PAPER

1-C 1 TIM017 Anjali Maheshwari Are Teens Who Spend

More Time on Social

Media More Likely to

Suffer Anxiety and/or

Depression?

Kavya Thakar

2 TIM002 Khushboo Singhal A study on the Impact of

Social Media on Consumer

Behaviour with reference to

Instagram

Prashant Mankani

3 TIM003 Afreen Sahadat Increasing use of Artificial

Intelligence in Marketing,

Big Data and machine

learning in the marketing of

BFSI sector

Surabhi Bajpai

Tanmay Upadhyay

4 TIM038 Balakrishnan Unny R Networks For The Future:

An Indian Perspective Bhajan Lal

5 TIM005 Neha Shrivastava To examine the consumer

preference towards online

shopping in Tier 3 Cities Deepshikha Thakur

6 TIM006 Prachi Oza E-Commerce: Boon or

bane for India’s business

sector? Pankti Desai

Khushbu Mehta

7 TIM007 Preyal Sanghavi Impact of Perceived Risk

on Online Impulse

Purchase Pratima Rajput

Nikunj Thakkar

8 TIM008 Pratik Jaiswal Future of Subscribed Video

on Demand Industry in

India Vaishali Agarwal

Track Chair: Prof Hardik Shah


PM)

Venue: Classroom

E4

Date: 03/01/2020

TRACK SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE PAPER

1-D 1 CIM001 Rohit Kumar Health Financing in India:

Key Success Factors,

Business Model and

Strategic Choices for

Gaining Competitive

Advantage

2 CIM002 Anju Driwedi Neuromarketing: An

Investigation of Conceptual

Origin And Ethical

Standpoint

3 CIM003 Binod K Das Political Factors of Global

Marketing: with special

reference to India Mayuri H. Pandya

4 CIM004 Swasti Salecha Social Commerce’s effect

on consumers and Women

Entrepreneurs

5 CIM005 Akhilesh Kumar Marketing Community

Based Rural Tourism In

Bastar, Chhattishgarh: The

Way Forward

M. Vanshika

Arti Choudhary

6 CIM006 Akhilesh Kumar Gadh Kalewa: Reviving the

taste of Chhattisgarh Suman Deshmukh

7 CFIM022 Hardik Shah Engaging Field Sales Force

–Concerns and

Interventions Rajwinder Kaur

8 CIM008 Smruti Vakil A Study on Potential,

Investor’s Satisfaction &

Growth of Green Bonds Pranav Parekh

Track Chair: Prof Bhajan Lal

Day 1: Friday (11:30 AM to

12:45 PM)


TRACK SR.

NO.

PAPER

CODE

NAME OF AUTHOR(S) TITLE OF THE

PAPER

1-E 1 CFIM001 Prachi Oza Safety, Health,

Well-being and

Security of an

employee

Shruti Chhabra

Vibhor Tanwar

Raj Lokhandwla

2 CFIM039 Jubin Mehta A Study on

Awareness of

Food Safety Law

among the

Population of

Ahmedabad City

3 CFIM026 Bhajan Lal Examination the

Relationship of

Job Attitudes for

Marketing

Professionals: A

Indian

Perspective

Balakrishnan Unny R

4 CFIM004 Vilas Kulkarni Transgenders at

workplace -

Issues and

Challenges

Yugma Khanna

5 CFIM005 Eliza Sharma Measuring Impact

of

Demonetization

and Devaluation

of Currency On

Global Markets

and Economic

Growth: An

Mayank Shah

Avanti Nagbhidkar

Evidence from

Selected

Economies

6 CFIM006 Saurav Singhvi Fin-Mark – The

new age

department Saloni Sureka

7 CFIM007 Divyanshi Dubey Case Study On

Marketing Of

Financial Services

8 CFIM008 Ishita Chhipani Month-of-the-

year Effect on

Stock Market

Indices

Kavya Shah

Navita Jain

9 CFIM045 Shalini Garg Creativity

Visualization:

Development of

an Activity Based

Creative

Framework

Harsh Dwivedi

Track Chair: Prof Punit Saurabh

Day 1: Friday (3:30 PM to 4:45 PM) Venue: Classroom

E1

Date: 03/01/2020

TRACK SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE PAPER

2-A 1 MS007 Ravi T. Rajai An Emotional Brand

Communication with

Consumers via Slogans Vasudev Modi

2 MCC009 Nupur Shah Investigating Antecedents

of Consumers’ Word of

Mouth Intentions and

Behaviours in Restaurant

Industry

Juhi Shah

3 MCC010 Nikunj Choudhary Big Billion Days Vs The

Great Indian Festival Preetika Nair

Yama Varia

4 MCC011 Kirti Arekar Data mining approach to

study Personal Branding

through the lens of Theory

of Planned Behavior

Rinku Jain

Surender Kumar

Rutu Gujarathi

5 CIM029 Supriya Singh Social Entrepreneurship

from an Entrepreneurs

Perspective - Issues and

Challenges

Punit Saurabh

6 MCC020 Ashish Narwani Purchase behavior of

consumers towards

smartphones Nitya Srivastava

7 MCC014 Tanu Goyal Impulsive Buying

Track Chair: Prof Sandip Trada

Day 1: Friday (3:30 PM to 4:45 PM) Venue: Classroom E2 Date: 03/01/2020

TRACK SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE

PAPER

2-B 1 MCC012 Krishna Kanabar Exploring positive patient

experience in healthcare:

possibilities in customer

experience management

2 MS010 Soumya Kanti

Purkayastha

Brand Activism-A Propos

to Business Agility

Arup Barman

3 MS011 Sreshtha Mukherjee A study into menstrual

hygiene with a focus on

menstrual cups Rashi Chattopadhyay

Ipshita Paul

Souvik Choudhury

4 MS012 Kritika Khandelwal Pro Kabaddi: Redefining

the Income generation

and Entertainment of

Stakeholders in India

Manisha Sharma

Bhawna Chahar

Anuradha Agarwal

5 MS013 Nishit Shaileshbhai

Kalawadia

Word of mouth marketing

– Analyzing this strategy

and its ROI

6 MS014 Shreya Soni Personal Branding

Shreyansh Agrawal

7 MS015 Sushmita Biswas Effects of Pricing

Strategy On Consumer

Purchasing Behaviour Sagar Sinha

8 MS016 Vibha Goyal Prospects Of Dynamic

Pricing In Cinema Hall

Business In India Krishna Kanabar

9 MS041 Sandip Trada Effects of Market

orientation on Brand

performance: Mediating

Role of Brand orientation

and Innovation

Punita Rajpurohit

Track Chair: Prof Tripura Sundari Joshi


TRACK SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE PAPER

2-C 1 TIM009 Mitika Agarwal Artificial Intelligence in

Green Marketing Richa Kukreja

2 TIM010 Puja Debnath Transforming Business

Processes with Big Data: A

Study on selected online

streaming platform

D. Chanda

D. Ghosh

3 TIM011 Twinkle M. Trivedi Digital Transformation in

Banking Sector: Factors

influencing the Attitude of

Employees

4 TIM031 Aditya Dadhich E-Waste: Hazardous to life

5 TIM013 Avani Rajpal Investigating the impact of

Intstagram Influencer

marketing on Consumer

Based Brand Equity

6 TIM014 Ishita Bhayani A Study on Measuring the

Effectiveness of

Storytelling

Advertisements for

Conveying the Correct

Brand Personality

Dimension

7 TIM015 Jayesh Patel Does Product Promotion

Drive Use Of Digital-

Wallet? An Empirical

Investigation

Chinmay Baxi

8 TIM016 Sonali Sharma The World At My

Fingertips: Metamorphosis

Of Indian Consumer In

Digital Age

Sunishtha Dhaka

9 TIM040 Ambika Singh Engaging a Niche

Audience Digitally:

Common Language

Strategies Employed by

Brands Promoting "Zero

Waste India"

Track Chair: Prof Praneti Shah


TRACK SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE PAPER

2-D 1 CIM017 Sakina Latiwala Marketing in Indian politics

and its scope in business.

2 CIM018 Sona Soni An overview and analysis

of ethical issues in

marketing Ashish Mathur

3 CIM019 Vedika Gupta Green Marketing, Social

Media Marketing And Its

Impacts On Consumer

Behaviour in the FMCG

Sectors

Aishwariya Raj

4 CIM020 Susmita Suggala Neuromarketing:

Antecedents and

Significance in Food

Retailing

Richa Mandan

5 CIM021 Janki Thakkar Entrepreneurship Marketing

6 CIM022 Sakshi Saxena The Future of

Neuromarketing : Mirror

Neurons Shivani Pandya

Soumya Jain

7 CIM023 Seema H. Kadam Is Surrogate Advertising

and Ethical Advertising

Two Sides Of Coin?

8 CIM024 Rohan Rai Lalwani Green Marketing: Future

and Implications Siddhant Rajurkar

9 CIM041 Praneti Shah Environmental Performance

Index Score: A Driving

Force towards Green

Business Model and

Process Innovations

Track Chair: Prof Chetan Jhaveri


TRACK SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE PAPER

2-E 1 CFIM017 Tejas Shah Study of Fama-French 3

Factor Model on Indian

Stock Market Dhruv Patel

Harshil Manwani

Vaishnavi Shah

2 CFIM018 Ritika Laddha Labor issues of a changing

Flea market: A case of

Ravivari Bazaar

3 CFIM019 Chetan A. Jhaveri A Study on Impact of

Implementation of GST

and Strategic shift to BS

VI on Indian Automobile

Industry

Aman Jain

Anchal Agrawal

Kshitish Lokras

4 CFIM020 Vishwa Dave Application of Psychology

in Marketing

5 CFIM021 Tanmay Vyas Mechanism of Mineral

phosphate solubilization

Archie Chittora and Other Plant Growth

Promoting (PGP)

Activities in fast growing

rhizobia

using arabinose as a

carbon source

6 CIM007 Gaurav Gawandey Contemporary Issues in

Rural Marketing with

respect to Rural Areas in

Durg District

Akshay Sahu

7 CFIM023 Priya Harchandani Recession or Slowdown?

A study of the factors

affecting the growth of the

Indian economy

Punit Saurabh

8 CFIM024 Ripti Jain Financial Performance

Analysis of Pre & Post

Mergers and Acquisitions:

A Review of Literature

9 CFIM044 Punita Rajpurohit First Time IFRS Adoption

in India: Impact on Key

Accounting Measures and

Accruals Quality

Sandip Trada

Track Chair: Prof Pawan Kumar Chugan

Day 1: Friday (3:30 PM to 4:45 PM) Venue: Classroom

E6

Date: 03/01/2020

TRACK SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE PAPER

2-F 1 CIM025 Jagdish Dubey A Study of Millennials

perception and attitude

towards Eco-friendly

cutlery with reference to

India

2 CIM026 Swati Rathore Neuromarketing- what it

was, what it is and what it

can be Shruti Chhabra

Radhika Lakhotia

Raj Lokhandwala

3 CIM027 Keval P. Trivedi Consumer Behaviour And

The Societal Marketing

Concept Kanchan Khatri

4 CIM028 Reshmi Menon Cause Marketing and Value

Creation-A Long Journey

5 MS029 Nishit Kalawadia Free trial Vs Freemium –

Analyzing both the

marketing strategies Riya Modi

6 CFIM033 Dipesh Shah Trading in Rupee

Derivatives in IFSC in

India Challenges &

Opportunities: (An

Exploratory Study of

Developing Rupee

Derivatives Trading in

IFSC)

Pawan Kumar Chugan

7 CIM031 Khushboo Sharma Role of non commercial

advertisements in

enhancing the socio

economic status of women

Pallavi Mehta

8 CIM032 Aakash Gupta An inspection into the

correlation between

Neuromarketing and

Customer Loyalty

Swapnil Das

Yasharth Baghel

9 CIM042 Binu Thomas R & D investments by top

10 Large Pharmaceutical

Companies and

productivity challenges in

the Pharmaceutical industry

Pawan Kumar Chugan

Track Chair: Prof Prabhat Kumar Yadav

Day 2: Saturday (10:45 AM to 12:00

PM)


TRACK SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE

PAPER

3-A 1 MCC015 Dhruv Dave Customer Experience

Management- Big Bazaar

vs Reliance Mart

2 MCC016 Furqaanahmed Jafri Strategic Mapping For a

Community Based Market

Enterprise Raj Shah

3 MCC017 Aashvi Talati CRM in Banking

Nishi Jobanputra

Hir Panchal

4 MCC018 Rajeev Sharma

Bhargavi N. Nayak A Theoretical Perspective

of Customer Relationship

Management (CRM)

Effectiveness on

Customer Satisfaction and

Loyalty

5 MCC019 Aakash Chavda Consumer Behaviour Gen

Z Vs X Tanmay Sharma

6 MCC013 Booma V Halpeth Paradigm Shift in Retail

Marketing – An ongoing

journey from 4P’s to

customer engagement

Paneerselvam

7 MCC006 Divya P. Gadaria Customers’ opinion on

Packaging and Labeling

of Atul Bakery Product, A

Brand of Multigrain Food

Private Limited, at

Bharuch

Track Chair: Prof Nikunj Patel


PM)


TRACK SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE PAPER

3-B 1 CFIM034 Tirthank Shah Turn of the month effect:

With reference to NAV of

select Indian mutual fund

schemes

2 MS021 Dr.Girija Role of Optical Sensing in

apparel marketing for the

Children B.Asokumar

Praveen Prasath

3 TIM001 Kaushikkumar

Amrutlal Patel

Identifying Consumer

Perception Towards Sales

Promotion Schemes

Incorporated By Food

Delivery Apps: A study in

Ahmedabad Region

Tejas Shah

4 CFIM037 Nikunj Patel Cash flow patterns and

Cross Section Returns -

An Empirical study Ritesh Patel

5 CFIM038 Aanchal Singh Sustainability Reporting

and its Relationship with

the Financial Performance:

A Literature Review

Deepak Danak

6 CFIM002 Kaveri Patel Impact of knowledge

management on

organizational culture

7 CFIM040 Amola Bhatt Impact of Ownership

Structure on Firm

Performance w.r.t.

Pharmaceutical sector in

India

Neel Sheth

Nehal Lodha

8 CFIM041 Tejas Modi Financial Repression and

its role in making of the

Economic crisis

Track Chair: Prof Ritesh Patel


PM)


TRACK SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE PAPER

3-C 1 CFIM036 Ritesh Patel Assessing the Impact of

Microfinance Services on

Empowerment of Female

Living in Rural Area of

North Gujarat: A

conceptual framework

Nikunj Patel

2 TIM018 Abhirup Das Weekly Data Usage

Patterns Across the

Demographic Groups Vaishali Agarwal

3 TIM019 Sapan Oza Six Degrees of Separation

– the impact of social

media on word of mouth

marketing

4 TIM020 Bhumika Bhatt Emergence of Artificial

Intelligence in Marketing:

A cure or curse? Ankita Majumdar

Shivani Khemka

5 CIM011 Ashit Desai From Experience to

Association Through

Engagement: Power of

Extended Reality (XR)

Applications in Marketing

Juhi Shah

6 TIM022 Shubham Sahu Impact Of Artificial

Intelligence In Marketing Aishwarya Mishra

7 TIM023 Eliza Sharma Shift in Business Model

From Offline to Online

and It's Impact On

Financial Performance

Mayank Shah

Avanti Nagbhidkar

8 TIM024 Kirti Satwani Trivago: Working beyond

Traditional Methods

Track Chair: Prof Pradeep Kautish


PM)


TRACK SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE PAPER

3-D 1 CIM009 Dhara Shah Impact of emotional

intelligence on life

satisfaction

2 CIM010 Ananya Jadon Neuro Marketing Vs

Traditional Marketing Anjali Patel

Dhruvi Shah

Ishita Baldva

3 TIM021 Disha Garasiya A study on the

contributions of tourists

on social media Raju Rathod

4 CIM012 Mahek Iram Qureshi An Evaluative Study of

Cognitive and Emotional

Responses of Consumers

towards Marketing Stimuli

through Traditional

Neuro-Marketing

Approach

Akash Naigaonkar

5 CIM013 Glory Singh Provenance Paradox (The

Country Halo Effect): An

Emerging Market Issue

and Waste to Turn it

Around

Rasananda Panda

6 CIM014 Riddhish N. Joshi Can Indian Tiger

walkover the Chinese

Dragon? A Study on

Indian Consumer

Animosity towards China

Yogesh C. Joshi

7 CIM015 Shiv Sankar Clean Energy Products:

An Ecosystem Approach

8 CIM016 Anuja Gupta Barriers towards

Implementing Green

Practices in a Project: A

Literature Review

Track Chair: Prof Amola Bhatt


PM)


TRACK SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE

PAPER

3-E 1 CFIM009 Smruti Vakil A Study on Factors

Affecting the Retirement

Planning of Working

Individuals

2 CFIM015 Sukrit Aggarwal Water Privatisation in

Bolivia

3 CFIM011 Amola Bhatt Impact of Twitter on

Indian Capital Market Neel Sheth

Nehal Lodha

4 CFIM012 Sachinkumar Kadu Investor's Awareness

Scrutiny Towards

Electronic Investment

Avenues with Specific

Reference to Amravati

City

Saurabh Shinde

5 CFIM013 Sukrit Aggarwal Comparative Study of

Bangladeshi & Indian

Ready-Made Garments

Industry

Rajesh Kumar Jain

6 CFIM014 Dushyant Kaushal Operations & Marketing

of Co-Working Spaces Sanjana Sundar

7 CFIM016 Rohan Thakkar Six Sigma in Marketing

Rohan Rai Lalwani

8 CFIM043 Nazrul Islam An Evaluation of Job

Analysis Process in

Banking Sector of

Bangladesh

Tanvir Islam

Ayesha Saberin

Ayesha Saberin

Rafi Muhammad

Zakaria

Md. Ajmul Fuad

Dewan Ashfaqul Alam

Track Chair: Prof Himanshu Chauhan


PM)


TRACK SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE

PAPER

3-F 1 TIM025 Kenisha Trivedi Non-Intrusive Approach

in Digital Marketing

2 TIM026 Aashvi Talati Online food delivery App

Using TAM, E-service

Quality and customer

satisfaction

3 TIM027 Hemantkumar P.

Bulsara

An Empirical Study on

Factors Affecting Online

Shopping Intention of

Millennials Pratiksinh S. Vaghela

4 TIM028 Booma V Halpeth A study on exploring

factors influencing online

buying behaviour Deepika Iyer

5 TIM029 Bhumika Negi The change in keywords

due to evolution of online

search method Anirudh Sarkar

6 TIM030 Kaival Radadiya New Age Marketing:

Leveraging The Power

Of AI Through Voice

Assistant

Meet Shah

Ritu Shah

7 TIM012 Kruti Bhatt A study on Buying

Behavior: Exploring

technology acceptance

and purchase intention

with special reference to

smart watch.

Peenal Sankhla

8 TIM032 Semin NaqvI Social Marketing in

Indian perspective Shaurya Shah

Track Chair: Prof Monali Chatterjee

Day 2: Saturday (3:30PM

to 5:00 PM)


TRACK SR.

NO.

PAPER

CODE

NAME OF AUTHOR(S) TITLE OF THE

PAPER

4-A 1 MS001 Ranjitha .R A Study On Impact

Of Dynamic Pricing

On Consumer

Decision Making In

Telecommunication

Sector

2 MS002 Rohit Kumar Policyholder

Protection – Key

Aspects, Service

Recovery and

Global Best

Practices on

Complaint

Management

System

3 MS003 Deepa Unnithan Masstige

Positioning: The

OnePlus Way Girish Pathy

Hareesh N Ramanathan

4 MS004 Bhargav Shingala A Study On

Consumer

Preference Towards

Energy Drinks

5 MS022 Sanyam Sethia Marketing In

Emerging Business

Models

6 MCC008 Kaushik Myneni Customer retention

when business

passes on to the

next generation

Shubham Desai

7 TIM037 Harshul Kamani The Evolved

Gaming Market Keshav Choudhary

8 CIM039 Monali Chatterjee Mapping Semiotics

in the Language of

Contemporary

Advertisements

Track Chair: Prof Sameer Pingle

Day 2: Saturday (3:30PM to 5:00

PM)

Venue: Classroom

E2

Date: 04/01/2020

TR

AC

K

SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE PAPER

4-B 1 MS025 Mohit Kumar Detwani Network Marketing: An

Empirical Research

2 MS026 Bikash Kumar Rup Dynamic competence of

brand personality: typology

and its idiosyncratic

behaviour

Debasis Pradhan

Sasmita Samanta

3 MS027 Aayushi Chaturvedi Emotional Advertising: The

New Rational Sejoti Banki

4 MS031 Riya Parikh Changing Nature of

Advertisements: Its Impact

and Future Prospects Prachi Oza

5 MS009 Deepti Nair Role of omni-channel

strategy in pharmaceutical Vaishali Agarwal

6 MS019 Himanshi Naryani Companies success with

minimum marketing and

minimum budget Nandita Ranasaria

7 MS032 Aman Beniwal Personal Marketing and

Branding for Music Artists

8 CFIM042 Nityesh Bhatt Space Commerce in India:

A Case Study of ISRO Balakrishnan Unny R

Sameer Pingle

Punit Saurabh

Ankita Patel

Track Chair: Prof Harismita Trivedi


PM)


TRACK SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE PAPER

4-C 1 CFIM025 Krishna Jayesh

Sanghavi

Performance of stocks’

returns based on Beta in

India Arnav Singh

Reetesh Aggarwal

2 CFIM003 Ujjawal Chugh Impact of Stock Market

Volatility on Retail

Investor

3 CFIM027 Sujata Behera Does EVA valuation

Model Outperform

Earnings Valuation Model

in Explaining Market

Value of Equity?

4 CFIM028 Bhoomi Mehta Microfinance delivery

models adopted by MFIs

5 CFIM029 Eliza Sharma Leadership and

Motivation: A Systematic

Review to Link

Leadership Styles and

Motivation in

Contemporary Era

Avanti Nagbhidkar

Mayank Shah

6 MS008 Vinit Kumar Keshari A Study on Disruptive

Competitive Strategy and

its impact on telecom

industry

7 CFIM031 Harismita Trivedi Reorienting Learning:

Understanding Classroom

Learning Behaviour of

Students in a Management

Class room

Hardik Shah

Ashutosh Muduli

8 CFIM032 Avani Raval Digitalisation of selected

banking services – what is

the consumers’ take? Swati Saxena

9 CIM030 Nazrul Islam Factors Impede the

Creation of Small

Entrepreneurs in

Bangladesh

Senjuti Barua

Track Chair: Prof Rajesh Jain


PM)

Venue: Classroom

E4

Date: 04/01/2020

TRACK SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE PAPER

4-D 1 MBVC001 Pramiti Rawat Innovations in Logistics

and Supply Chain

Management of Banas

Dairy: A case study

2 MBVC002 Bhavik Doshi A New Era of Advanced

Marketing Analytics and

Customer Value Creation Hensi Sheth

Lavina Daryani

Sadhvi Mahajan

3 MBVC003 Nishant Agrawal The Role of

Ambidexterity in

Achieving Supply Chain

Resilience

Rajesh Jain

4 MBVC004 Chetan A. Jhaveri Digital Supply Chain:

Implementation

Challenges and Scope Harshita Vyas

5 MS042 Sandip Trada Role of customers and

frontline employees’

behaviours on customer

satisfaction in service

encounter

6 MS028 Sanjay Jain A Perceptual Mapping of

Selected Sports Shoes

Brands Karan Radia

7 MS040 Sapna Parashar Marcom Practices in

Organized Retail Stores:

An Exploratory Study Dr.Sanjay Jain

Track Chair: Prof Samik Shome

Day 3: Sunday (9:30 AM to 10:45

AM)


TRACK SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE PAPER

5-A 1 TIM033 Vishwa Devani Antecedents and

Consequences of Online

Purchase

2 TIM034 Soumya Jain Pay Per Click - A

Technique of Search

Engine Marketing

3 TIM035 Vedant Mathur Sentiment Analysis and

Systematic Literature

Review

4 TIM036 Jayesh Aagja Adoption of Digital Health

Services in Gujarat State Samik Shome

5 MS024 Narpat Asia A Study on Quality of

Service Parameters of

Natural Gas Companies Pramod Paliwal

6 TIM004 Krunal Joshi Are deals and coupons

here to stay? : The

experience of restaurants

and salons

7 TIM039 Diljeetkaur Makhija Exploration of the role of

Augmented Reality on

User Experience

Track Chair: Prof Mayank Bhatia


AM)


TRACK SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE PAPER

5-B 1 MS033 Sakshi Agarwal Impact of Inclusive

Advertising on Urban

Indian Women: A study of

Cosmetic Industry

Vanshika Barethiya

2 MS017 Ashish Narwani Attaining Competitive

Advantage through

Channel Management Nitya Srivastava

3 MS035 Swati Kashyap Consumer Behaviour of

rural consumer for FMCG

sector Himansh khanna

4 MS036 Ranjeet Kumar Assessment and

Exploration of New

Product Development

model of Indian Jewellery

Industry

Samir Gopalan

5 MS037 Vishal Goel Digital Disruption in

Insurance Sector

6 MS039 Aishwarya Borgaonkar The future of Brain

Fingerprinting in

Advertising

Track Chair: Prof Chitra Khari


AM)

Venue: Date: 05/01/2020

TRACK SR. NO. PAPER

CODE

NAME OF

AUTHOR(S)

TITLE OF THE PAPER

5-C 1 CIM033 Pooja Jayesh Bhatia Green Marketing Or Green

Wash? A Comparative

study on FMCG Sector Het Gandhi

Prem Patel

2 CIM034 Janvi Vishanwani Sustainable Luxury:

Consumers’ Orientation

towards Socially Conscious

Brands

Keshav Chaudhary

3 CIM035 Rajat Chudiwala Global Market - A

Changing Horizon of

Business Ecosystem Shachi Desai

4 CIM036 Maitri Shah Green Technology in

Manufacturing Mixu Shah

Kush Shah

Priyanshi

5 CIM037 Shradha Maher Experiential Marketing

through Augmented Reality Muskan Kothari

6 CIM038 Satyam Yaduka Analysing the traditional

marketing strategies and

comparing it with the

emerging marketing

strategy of Nonprofit

Organizations.

Shriya Heda

7 CFIM030 Chitra Khari Workplace Spirituality as a

positive pole of well-being:

An antithesis for Burnout

8 CIM040 Ashish Narwani Women Entrepreneurship

in India Nitya Srivastava

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