Track 1 Patrick Nijsters Cisco
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Transcript of Track 1 Patrick Nijsters Cisco
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Cisco Confidential 2013 Cisco and/or its affiliates. All rights reserved. 1
Utilizing policy control & abstraction Patrick Nijsters Head of APJC Sales Quantum Policy
LTE Asia - September 2013
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2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Heavy users causing network congestion, impacting quality of service for all subscribers
Traffic and network costs increasing faster than revenue growth
Unlimited plans lead to abuse and lower profits
Retailing unlimited data access, limits sales growth
Unable to monetize over-the-top content
Inability to dynamically address market segmentation
Cannot deliver differentiated Quality of Service (QoS)
Unable to offer timely, relevant promotions
Lets take a look at differentiation
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2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Creation or modification of new services is too slow compared to velocity of market trends
Deploying one service doesnt always help the second service
Current policy control solutions tend to have limited visibility in the overall network
There is no silver bullet use-case
Market conditions vary between regions and even operators Lets zoom in on velocity & personalization
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2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
GiL
AN
CO
NT
RO
L
SON
API-GW
CDN
FIRE
WALL
DPI
VIDEO
OPT.
NAT
PCRF
OCS
SPR
Each use-cases require touch points in multiple network and
application elements
Existing mesh connectivity between network elements and
functions not scalable
Negatively impacting service velocity, quality, cost and
scalability
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2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
GiL
AN
CO
NT
RO
L
SON
API-GW
CDN
FIREWALL
DPI
VIDEO OPT.
NAT
PCRF
OCS
ANALYTICS
1. Replace mesh-points with bus architecture
2. Use modular protocol plugins and API gateway
3. Add session management
4. Add complex event processor
Simplify
Reduce and centralize complexity
Ease integration of new elements and functions
Innovate
Service use-cases based on mash-ups of multiple events
Service velocity
From coding/scripting to configuring
From months/weeks to days/hours
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2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
EPC RAN Gi-LAN / TDF
Notification Network
selection Policy control Subscriber SON Analytics
Quantum Service Bus
RAN SON Wire-line SON
Subscriber PCC Analytics SPR
/UDR
RAN SON sends congested cells to analytics engine 1
Event processor correlates congestion, subscriber location, subscriber profile and
instantiates event triggers 2
PCRF gets notified through event congestion subscription 3
PCRF triggers policy rule changes to EPC and Gi-LAN/TDF 4
ANDSF triggers congested UEs to offload of non voice traffic to Wi-FI 5
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2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Dynamic network configuration
Fewer tools and interfaces
Shift resources from operation to service creation
Use real-time data to improve performance and experience
Launch services quickly
Customize services per market segment
Extrapolate business intelligence from network data
MONETIZE OPTIMIZE SIMPLIFY
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Monetize Optimize
orchestration
Simplify
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Thank you.