Tracey Voyce Workshop - Amazon S3€¦ · Tracey Voyce • Over two decades - IT, marketing...
Transcript of Tracey Voyce Workshop - Amazon S3€¦ · Tracey Voyce • Over two decades - IT, marketing...
Tracey Voyce
• Over two decades - IT, marketing industries
• 5 x business owner
• Business Coach and Trainer
• Website Standards Board Member
• Bloomgroup Director (including Bloomtools) �
• Franchisor
78%of New Zealanders use the internet on
a weekly basis
61%of internet users purchase goods and services online.
16 hours for the web compared to
12 hours for TV
Fact:
New Zealanders spend more time online than watching TV.
70%Top sites receive 65% -75% of their traffic via Search Engines.
When looking for a business, service or product, what do you use?
86%
of your customers research online when they are looking for a business, service or product.
• The market of opportunity is massive
• Their are 100 million websites on the internet
• Having a great business model / website is only the
beginning
• Understanding how to make it work,
• developing a plan and
• putting the energy into to making it happen is critical to your success
The cold hard facts
Key 2 Promotion
Key 1 Purpose
Key 4 Persistence
Key 3 Persuasion
Key 1Key 1Key 1Key 1---- PurposePurposePurposePurpose
What is the purpose of your web presence?
Website Purpose
• Generate Leads?• Make Sales?• Build a Database?• Provide Information/Service for Clients?• Streamlining Your Business?• Franchise Management• Internal Recruitment• Franchise Recruitment
Who is your Target Market?
What is the purpose of your website?
Key 2 Key 2 Key 2 Key 2 ---- PromotionPromotionPromotionPromotion
Attracting traffic to your website.
Offline Strategies
Online Strategies
How Search Engines work?
• The algorithm / PageRank
• Spiders / Bots
• On-page and Off-page factors
Search Engine Search Engine Search Engine Search Engine
OptimisationOptimisationOptimisationOptimisation
Key 3 Key 3 Key 3 Key 3 ---- PersuasionPersuasionPersuasionPersuasionNow that people have found you - we need them to achieve your goal, or turn them into a conversion.
Ask yourself this:Ask yourself this:Ask yourself this:Ask yourself this:What is the first impression prospects get when they come to your website at present?
Key 4Stay in Touch and get your clients to return more often
Benefits to Sign UpWhat would your potential clients swap their email address for?
• Free Reports• Latest Tips and Guides• Special Offers• Latest news / trends• VIP membership• Competition
Database MarketingDatabase MarketingDatabase MarketingDatabase Marketing
• Build relationships
• Build trusts
• Entice/encourage to buy
Turn your prospects into Customers!
Database MarketingDatabase MarketingDatabase MarketingDatabase Marketing
Get your existing customers to buy more, more frequently!
Why?Why?Why?Why?
• More customers; or
• More sales to existing clients?
Faster, Easier and Cheaper to make more profit from...
It costs 6 times more to attract a new customer
vsgetting your existing customers to
buy more and more frequently
Fact:
Making your database work for you
• Keep in regular contact -minimum every 90 days
• Send mixture of messages:• Informative / of value to target market• Sales messages• Special offers• Reminders• CNE (Critical Non Essentials)
•Leverage your time with trigger based e-mails
68%Of people leave a business because of ‘perceived indifference’
Franchisee Franchisee Franchisee Franchisee
ManagementManagementManagementManagement
• One location
• easy access
• leverage
• training
• support
• up to date
Franchisee Franchisee Franchisee Franchisee
RecruitmentRecruitmentRecruitmentRecruitment
• Enough information to:
• peak interest - key points (text & images)
• filter quality
• Steps in process
• Here from existing franchisees
• Next step
Franchisee Franchisee Franchisee Franchisee
CommunicationCommunicationCommunicationCommunication
• Secure location
• Use online, mobile technology
• Options:
• email marketing
• SMS
• Twitter, Facebook
Crazy OfferCrazy OfferCrazy OfferCrazy Offer
2 businesses today
will receive a online evaluation and
discussion with me - 30 mins during the
conference
Put business card, name in for draw -
mobile number