Traceability in Agri Commodities for...

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GrapeNet 1 Traceability in Agri Commodities for Exports Grapenet: a case study Presentation by S.Kaleeswaran Logicsoft

Transcript of Traceability in Agri Commodities for...

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    Traceability in Agri Commodities for

    Exports

    Grapenet: a case study

    Presentation by

    S.Kaleeswaran

    Logicsoft

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    Traceability: Overview

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    Traceability in practice

    In practice, the term traceability

    stands for a system of record

    keeping and documentation by

    operators that enables tracking

    of the movement of a product or

    ingredient through the food

    chain.

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    Need for traceability in Grapes

    Increasing global focus on food

    safety, especially on residue

    monitoring, product

    standardisation, Traceability,

    etc.,

    Use of the above as non-tariff

    barriers by developed markets

    Crisis in 2003 in the export of

    Grapes to European Union

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    Grapes Scenario in India

    Grapes is among the Top Ten Fruits of India, in terms of production

    2.5 million metric tonnes produced, majorly in Maharashtra, Andhra Pradesh & Karnataka

    40000 plus farmers

    100 plus exporters

    India is among the Top 10 producers in the world, but among the highest in terms of productivity per hectare

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    Punjab 12.5

    Maharashtra 2050.0

    Karnataka 320.9

    Andhra Pradesh 31.5

    Tamil Nadu 43.4

    GRAPE PRODUCTION ( in ’000 MT )

    Source : NHB 2005-06

    Mizoram 20.8

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    Grape Production in Maharashtra

    Grape growing areas

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    ...

    Grape growing areas

    Grape Production in Andhra Pradesh

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    Grape growing areas

    Grape Production in Karnataka

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    Farmers

    Pack Houses

    Exporters

    Testing Laboratories

    Importers

    Grapes Supply Chain Stake holders

    INDUSTRY

    GOVERNMENT

    State Agriculture ? Horticulture Departments

    Phyto-sanitary Department

    Agmark Department

    APEDA / Ministry of Commerce

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    Registration, record keeping & monitoring of

    farms

    Product standardisation & inspection

    strengthened

    Implementation of Good Agricultural Practices

    Exports only from recognized pack-houses

    Pesticide Residue analysis by ISO-17025 /

    NABL compliant labs.

    Setting up of NRL for periodic checks and

    alerts

    Regular training programmes for all concerned

    THE MITIGATION MECHANISM

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    STAGE I: a Government of India regulation -

    Regulation of Export of Fresh Grapes from India through

    monitoring of pesticide residues.

    Standards to meet international market demands

    Agencies to test compliance with these standards

    And no export of fresh grapes can happen to

    European Union without adhering to this system.

    STAGE II: IT enable the regulation, compliance and

    monitoring

    integrating all the stakeholders in the supply chain

    of Grapes export from India, with a centralized

    database.

    APEDA’s Implementation

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    Every consignment of fresh grapes during the last

    season from India to European Union was

    monitored through this system and no

    consignment was rejected due to quality reasons.

    The export of fresh grapes from India to European

    Union consistently increasing every year since

    implementation of GrapeNet.

    The per unit realization for exporters directly and

    farmers indirectly went up from previous years

    due to the stringent standards defined and

    monitored in the grapes sector in India.

    Result achieved

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    How was it achieved?

    GrapeNet Implementation

    the first of kind in India

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    GrapeNet: Introduction

    GrapeNet is an internet based traceability software system, for monitoring fresh grapes exported to the European Union from India upto the farm level.

    GrapeNet has put in place an end-to-end system for monitoring pesticide residue, achieve product standardization and facilitate tracing back from retail shelves to the farm of the Indian grower, through the various stages of sampling, testing, certification and packing.

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    GrapeNet Demo

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    GrapeNet: Overview

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    GrapeNet: Highlights

    The software can be easily used - anywhere, anytime, 24 by 7, by all authorized stakeholders, supported by a dedicated call center, with turnaround time of 2 to 10 minutes.

    All they need to use is a commonly available web browser through their internet connection in a secured environment.

    Zero paperwork and Zero mistakes

    Completely credible and foolproof

    No document can be issued without going through the software.

    It has virtually reduced duplication in data capture and enables instant reference of previous steps in the supply chain.

    The inbuilt checks and balances in the software ensure that the succeeding step can be carried out only if the preceding steps were successfully complied with.

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    GrapeNet: Highlights

    Transparency in system: The result of every activity in the system is recorded and made available for next user in the supply chain, resulting in complete transparency.

    Single window resolution: The single software system of Grapenet is used by all stakeholders, thereby providing a single window resolution online, inspite their physical location across the state/country

    Ease of navigation: User-friendly, Menu driven design

    Impact on service response time: Has removed many repetitive steps, there by reducing the overall response time required for any consignment

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    No

    Yes

    Fail

    Pass

    Forwarded to Lab

    Print label By Exporter

    Deposited amount

    With Cheque/DD

    State Govt. Agency

    Laboratory

    Register Farm

    Sample Collection

    Recommendation

    (after 45 days)

    You cannot export from this farm

    Sample Receive at Lab Payment for Testing

    Exporter

    Lot Creation

    Create/Print Pallet Label

    Add Packing

    Details

    Forward

    To lab

    Lot Creation

    Generate Agmark

    Inspection id

    Agmark Inspection

    report entry

    Payment

    For CAG

    (optional)

    Payment for CAG

    Issue CAG Certificate

    Payment for PSC Issue PSC Certificate

    Create Consignment

    Agmark

    Lot Forward by Exporter

    CAG ID

    Payment by Lab

    PSC Payment for PSC Issue PSC Certificate

    Apply for PSC

    Residue Analysis

    GrapeNet : The Maze

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    Traceability on display Traceability through

    labels pasted on pallets / cartons

    Pasted in barcode as well as human readable format

    Uses Globally recognized GS1 Standards

    Leads to plots from where grapes have been sourced

    Helps importers to plan inventory

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    IDENTIFICATION STANDARDS

    GS1 Registration No. (GCP) Pack house identification

    Global Trade Identification No. Product identification

    (GTIN)

    Serial Shipping Container Pallet (Shipping Unit)

    Code No. (SSCC) Identification

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    Rs.1667 Crores in 2013-14 exported globally

    Rs.910 Crores only to European Union in 2013-14

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    GrapeNet: The benefits

    Demonstrated the feasibility of

    Certification led Traceability in a diverse

    nation like India

    Demonstrated that a varied range of

    stake holders can work together in an

    integrated manner and deliver results

    Helped improve Self Confidence among

    Importers, Exporters and Farmers

    Introduced the Best Agriculture & Post

    Harvest Practices among the Farmers and

    Pack Houses

    Demonstrated that better Revenue

    realization from better quality practices

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    Thank you

    S. Kaleeswaran

    Director

    Call: +91 9811765548

    Email: [email protected]

    Logicsoft International Pvt. Ltd.

    28, 3rd Floor, Jia Sarai, Near IIT Delhi

    Hauz Khas, New Delhi, 110016, INDIA

    Phone: +91-11-64623381 / 82

    Fax: +91-11-26851219

    Web: www.lsipl.com