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Toyota and Its Logo History

Transcript of Toyota

  • TOYOTA Background
    Toyota Motor Corporationcommonly known simply asToyotaand abbreviated asTMC.
    A multinationalautomaker.
    Headquartered inToyota City,Aichi, Japan.
    Founded byKiichiro Toyodain 1937.
  • TMC is part of theToyota Group, one of the largest conglomerates in the world.
    A spinoff fromhis father'scompanyToyota Industries.
    In 1934,Toyota Industries, Created its first product, theType A engine.
  • Toyota Motor Corporation group companies
    are Toyota,Lexus,Daihatsu
    andHino Motors,
    Along with several "non-automotive" companies.
  • 1867, Birth of Sakichi Toyoda.
    1924, Invents Toyoda Model
    G Automatic Loom.
  • In 1929, Automatic-loom patent is sold to a British company.
    In 1930, Begins research on small gasoline-powered engine.
  • In 1933, Automobile Department
    established at
    Toyoda Automatic Loom Works, Ltd.
  • In 1936, The AA Sedan
    In 1937,
    Toyota Motor Co., Ltd.
  • In 1938,
    Honsha Plant
    begins production.
    In 1950, Company faces a financial crisis; Toyota Motor Sales Co., Ltd. is established.
  • In 1951, Suggestion System begins.
    In 1955, The Toyopet Crown, Toyopet Master and Crown Deluxe are launched.
  • In 1957, first of the Crown prototypes exported to the United States.
    Toyota Motor Sales U.S.A., Inc..
  • In 1959, MotomachiPlant begins production.
  • In 1965, Wins Deming Application Prize.
    In 1966, Corolla launched &
    Business partnership with Hino Motors Ltd.
  • In 1967, Business partnership with Daihatsu Motor Co., Ltd.
  • 1974, Established Toyota Foundation established.
    1982, Toyota Motor Co., Ltd. and
    Toyota Motor Sales Co., Ltd.
    are merged into
    Toyota Motor Corporation.
  • 1984, Joint venture with General Motors begins production in USA.
    1988, Toyota Motor Manufacturing,
    USA, Inc. (present TMMK)
    begins production.
  • 1992,Begins production in UK.
  • In 2000, Sichuan Toyota Motor Co., Ltd. begins China
    In 2001, Begins production in France.
  • In 2002, Toyota enters Formula One World Championship.
    Tianjin Toyota Motor Co., Ltd. begins production in China.
  • In 2008, Worldwide Prius sales top 1 million mark.
    In 2010,Worldwide Prius sales top 2 million
    Toyota and Tesla Motors agree on joint EV
  • In 2010, employed 317,734 people worldwide.
    Was the world's largest
    automobile manufacturer
    by production in 2010.
  • Logo history
    In 1936, Toyoda Automatic Loom Works Ltd. launched first passenger car.
    Needed a new trademark to commemorate the launch.
  • Competition was held to establish a logo.
    Received 27,000 entries.
    To Promote the companys vehicles.
    Express the feeling of speed.
  • Thus, changed name from Toyoda to Toyota.
    Toyota gave the logo a sleek look.
    Japanese word Toyota (eight) means to bring luck and prosperity.
  • Original Toyota logo is still used as the companys emblem.
    Logo given all new joinee.
    The current Toyota logo consists of the name TOYOTA in roman type.
  • With three ovals in red and white color scheme.
    The two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota.
  • These ovals combine to symbolize the letter "T" for Toyota.
    The space in the background implies a global expansion of Toyota's technology.
    And unlimited potential for the future.
  • The logo started appearing on all printed material, advertisements, dealer signage, and the vehicles themselves in 1990.
    For your Attention
    Presented by:
    Anil Rawat