TOYOTA

TOYOTA Background
Toyota Motor Corporationcommonly known simply asToyotaand abbreviated asTMC.
A multinationalautomaker.
Headquartered inToyota City,Aichi, Japan.
Founded byKiichiro Toyodain 1937.

TMC is part of theToyota Group, one of the largest conglomerates in the world.
A spinoff fromhis father'scompanyToyota Industries.
In 1934,Toyota Industries, Created its first product, theType A engine.

Toyota Motor Corporation group companies
are Toyota,Lexus,Daihatsu
andHino Motors,
Along with several "non-automotive" companies.

1867, Birth of Sakichi Toyoda.
1924, Invents Toyoda Model
G Automatic Loom.

In 1929, Automatic-loom patent is sold to a British company.
In 1930, Begins research on small gasoline-powered engine.

In 1933, Automobile Department
established at
Toyoda Automatic Loom Works, Ltd.

In 1936, The AA Sedan
Completed.
In 1937,
Toyota Motor Co., Ltd.
established.

In 1938,
Honsha Plant
begins production.
In 1950, Company faces a financial crisis; Toyota Motor Sales Co., Ltd. is established.

In 1951, Suggestion System begins.
In 1955, The Toyopet Crown, Toyopet Master and Crown Deluxe are launched.

In 1957, first of the Crown prototypes exported to the United States.
Established
Toyota Motor Sales U.S.A., Inc..

In 1959, MotomachiPlant begins production.

In 1965, Wins Deming Application Prize.
In 1966, Corolla launched &
Business partnership with Hino Motors Ltd.

In 1967, Business partnership with Daihatsu Motor Co., Ltd.

1974, Established Toyota Foundation established.
1982, Toyota Motor Co., Ltd. and
Toyota Motor Sales Co., Ltd.
are merged into
Toyota Motor Corporation.

1984, Joint venture with General Motors begins production in USA.
1988, Toyota Motor Manufacturing,
USA, Inc. (present TMMK)
begins production.

1992,Begins production in UK.

In 2000, Sichuan Toyota Motor Co., Ltd. begins China
In 2001, Begins production in France.
.

In 2002, Toyota enters Formula One World Championship.
Tianjin Toyota Motor Co., Ltd. begins production in China.

In 2008, Worldwide Prius sales top 1 million mark.
In 2010,Worldwide Prius sales top 2 million
Toyota and Tesla Motors agree on joint EV
Development.

In 2010, employed 317,734 people worldwide.
Was the world's largest
automobile manufacturer
by production in 2010.

Logo history
In 1936, Toyoda Automatic Loom Works Ltd. launched first passenger car.
Needed a new trademark to commemorate the launch.

Competition was held to establish a logo.
Received 27,000 entries.
To Promote the companys vehicles.
Express the feeling of speed.

Thus, changed name from Toyoda to Toyota.
Toyota gave the logo a sleek look.
Japanese word Toyota (eight) means to bring luck and prosperity.

Original Toyota logo is still used as the companys emblem.
Logo given all new joinee.
The current Toyota logo consists of the name TOYOTA in roman type.

With three ovals in red and white color scheme.
The two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota.

These ovals combine to symbolize the letter "T" for Toyota.
The space in the background implies a global expansion of Toyota's technology.
And unlimited potential for the future.

The logo started appearing on all printed material, advertisements, dealer signage, and the vehicles themselves in 1990.

THANKS
For your Attention
Presented by:
Anil Rawat