Toyota Prius

8
Israt Jahan Md. Showrov Buiyan Shakil Ahmed

Transcript of Toyota Prius

Page 1: Toyota Prius

Israt JahanMd. Showrov

BuiyanShakil Ahmed

Page 2: Toyota Prius

Objective

New Product

Let People know

Strong Online

Connection

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Advertising

Traditional Media

Display media

Digital media

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Prius goes plural

New Model

New NameAwarenessVideo in YouTubeVotingInteractive

ADs

Driving Across the

PagePRII

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Interactive advertisement

Promotion

Information

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ResultVoting

Prii Prien Prium Prius Priuses

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Out-turn of Online promotion1.2 Million

votes

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Thank you