Toyota Motor Corporation is a Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan.

As of July 2014, Toyota was the largest listed company in Japan by market capitalization and by revenue.

The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father’s company Toyota Industries.

Toyota Motor Corporation produces vehicles under 5 brands including the Toyota brand, Hino, Lexus, Ranz and Scion.

INTRODUCTION

Industry : AutomotiveFounded : August 28, 1937Founder : Kiichiro ToyodaHeadquarters : Toyota, Aichi, JapanArea Served : WorldwideKey People : Takeshi Uchiyamada (Chairman)

: Akio Toyoda (President and CEO)Revenue : 22.064 trillion Yen (FY 2013)Operating Income : 1.320 trillion Yen (FY 2013)Profit : 962.1 billion Yen (FY 2013)Total Assets : US$377.281 billion (2013)Total Equity : 12.773 trillion Yen (FY 2013)Employees : 333,498Parent Company : Toyota GroupDivisions : Lexus, Scion

SOME FACTS

Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.

Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile.

We will meet our challenging goals by engaging the talent and passion of people, who believe there is always a better way.

TOYOTA GLOBAL VISIONCORPORATE PHILOSOPHY

Seeking Harmony between People, Society and the Global Environment, and Sustainable Development of Society through Manufacturing

Since its foundation, Toyota has continuously strived to contribute to sustainable development of society through the manufacturing and provision of innovative and quality products and services that lead the times.

The foundations of these endeavors are the Guiding Principles at Toyota

STATISTICS | Source: www.toyota-global.com| Source: www.reuters.com

LOGO, BRANDING & MARKETING

Logo released in October 1989, to commemorate company’s 50th Anniversary The three ovals in the new logo combine to form the letter "T", which stands for Toyota

The ownership experience has been targeted in slogans such as:

"You asked for it! You got it!" (1975–1979)

"Oh, what a feeling!" (1979 – September 1985, in the US)

"Who could ask for anything more?" (September 1985 – 1989)

"I love what you do for me, Toyota!" (1989–1997)

"Everyday" (1997–2001)“

"Get the feeling!" (2001–2004)

"Moving Forward" (2004–2012)

"Let's Go Places" (2012–present)

VEHICLE GALLERY OF TOYOTA

PASSENGER CARSCOMMERCIALMPVs / VANSSUVsHYBRID CARS