Toyo project mgt

Umer Ejaz 13130016Tehseen Raza 13130008Esha Humayon 11108191Gohar Ali 13130020

June 7, 2014 “TOYO GROUP OF INDUSTRIES”

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CONTENTS

INTRODUCTION 6

ORGANIZATIONAL HEROS_______________________________________9

HIERARCHY OF TOYO 12

CUSTOMER TYPE 14

CERTIFICATE 15

VISSION 17

MISSION 17

INTERNAL AND EXTERNAL ANALYSIS 18

MAJOR COMPETITORS 20

STRATEGIES AND THEIR IMPLIMENTATION_______________________20

WORK SPECIALIZATION 22

DEPARTMENTALIZATION 22

CHAIN OF COMMAND 24

PROCESS FOR CONTROL_________________________________________25

LEADERSHIP STYLES____________________________________________26

ORGANIZATION CULTURE 27

DECISION MAKING 28

HEALTH BENEFITS 29

CONCLUSION___________________________________________________31

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REFERENCES___________________________________________________32

We starts our this project with the name of Allah who is most beneficent and who born us

with the clot of blood and who gives us the ability, talent and potential to accomplish this

task, and also gave us to make a command on this subject without Allah’s permission it’s

impossible.

Then we thank our parents who pay for our education, our necessities and our needs, and

our teachers specially our more worthy and more respectable teacher Mr. Sajeel Butt,

who gave us complete attention during whole semester and taught us their skills about

management which is our subject and also keep helping in completing our Project and

then he gave us a chance to apply in our daily life, we want to say thanks Mr. Sajeel Butt

to share us their valuable experience of life. Then we are particularly thankful, grateful

and pleasured to management of TOYO Company, especially Mr. Khawaja Zeeshan

(The Corporate Manager of TOYO Company) who fully cooperated with us and

provides opportunities to get required information.

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We dedicate this project to our parents who always

appreciate us in every step and to our teachers specially

Mr. Sajeel Butt who always guided us in right direction

and developed our personality as a useful citizen for the

society and beyond them, to all of our friends from whom

we learned much and complete our tasks.

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"INTRODUCTION ABOUT THE COMPANY”

TOYO group of Industries was set up in Gujranwala as a

latest manufacturing unit of plastic furniture in 1995. It started its operations with

manufacturing of plastic furniture. The company has speciality on the manufacturing of

plastic furniture like chairs and tables at its initial stage. From 1995 to 1999, TOYO

group of industries were working together but in 2000, one member of TOYO was

separated and appeared as its competitor in the market with the brand name of “BOSS”.

TOYO simply took it as a challenge, undeterred by the attendant initial difficulties.

It is a pioneering achievement of Mr. Chaudary Iftikhar Ahmed, the founder and life time

chairman of the Company that his determined efforts finally crowned with success. The

TOYO project not took off under his dynamic policies but also registered a phase of rapid

growth and expansion, capturing a major part in the country’s markets. President’s slogan

is, “No compromise on quality”. So, Plastic products today are not only identical with

‘Top Quality’ products but also an identification symbol for TOYO group of Industries

Ltd.

Self dependently, a modern automatic Japanese Plant was installed in 2003.

At this plant the Company manufactures high quality washing machines under the brand

name of TOYO Washing Machines (Single and Double). In 2004, Company introduces

TOYO Motor Bike and in 2007-08, it introduces TOYO Fans. The company

continually introduces new products. The remote controlled Air Coolers, Geysers and

Water Dispensers two to three years are quite recent examples. A new model of

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Motorbike is launched before two or three weeks. These

brands have captured the major share of market. The

company has now its own facilities for accurate testing on

the most modern and sensitive testing equipments. Every

product of TOYO Industries is subjected to the most rigid

test and leaves the factory only when it is finally passed by

the experts.

True to the Company’s progressive business philosophy, Ch

Amman Ullah, the Managing Director of TOYO Industries

is always lookout for world’s latest technologies to adopt and applied in the production of

TOYO products. As a result of its innovative, excellence and ever growing technological

processes, TOYO remains the No.1 choice both at home and abroad, including the

Middle East. In the year 2008, TOYO Group of Industries achieved the “Brand of the

year Award” due to its high quality manufacturing products.

The Interview:

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We took the interview from Mr. Khawaja Zeeshan who is the Corporate Manager and Human

Resource Manager of TOYO Group of Industries and asked him about different management

concepts. He told us about that it has different departments of every product. Then we met

National Sales Manager named as Mr. Rashid Iqram and Import and Export Manager who is

Chaudary Abdullah and gave us more brief information about their industry and its products.

TOYO GROUP

“COMPANY PROFILE”

TOYO GROUP OF INDUSTRIES

CHAUDARY ENGINEERING COMPANY (PVT), LIMITED

FINE INTERNATIONAL PLASTIC FURNITURE (PVT), LIMITED

CONCERTO ENGINEERING COMPANY (PVT), LIMITED

Head office:

Address: Small Industrial Estate No 2, Near Khiali Bypass, Gujranwala, Pakistan

Landmarks: G.T Road, Small Industrial Estate No 2, Wapda Town, Gujranwala.

S.I.E # 2 Gujranwala, Pakistan

Ph: +92-55-4285053-54

Fax: +92-55-4283810

E-mail: [email protected] & [email protected]

Website: www.toyoplastic.com.pk

U.A.N: +92-55-111-805-8058

mailto:[email protected]


Corporate Office:

97-Main Feroz Pur Road Ichra, Lahore.

PH: +92-42-37502009

Fax: +92-42-37502009

Online Support: [email protected]

Total Number of Employees:

ORGANIZATIONAL HERO’S

Mr. Sheikh Zeeshan

Marketing General Manager

Provides great marketing strategies to the Company

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Head Office: 01

Distribution center:All Big Cities of

Pakistan

Employees600 including

managers


Mr. Jamil

Area Sales Executive

Provides huge revenue to the Company

Mr. Noman

Media Executive of Home Applainces

Promoted lot of work

Khwaja Zeeshan

Human Resource Manager

Corporate Manager

Marketing Manager

Products of TOYO Group of Industries

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Cooking Range Air Cooler

TOYO Air Cooler

TOYO Fans TOYO Water Dispenser

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http://www.google.com.pk/imgres?imgurl=http://www.toyoplastic.com.pk/_images/product/large/TCR-345MGATCR-345.jpg&imgrefurl=http://www.toyoplastic.com.pk/showproduct.php?catid=695&h=500&w=500&tbnid=HoeVP16qekGuUM:&zoom=1&docid=o_pRAlUzW7H9eM&ei=4-eNU9-tJ-ev7AaWhoDoBw&tbm=isch&ved=0CDIQMygKMAo&iact=rc&uact=3&dur=2394&page=1&start=0&ndsp=20

http://www.alibaba.com/product-detail/Water-Dispenser_138688807.html


TOYO Gyser

TOYO Motorbike

TOYO Plastic Chairs TOYO Washing Machine & Dryers

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Hierarchy in TOYO Company:

All the works are done in Toyo Company in efficient manners. Everybody knows

his duty and that’s why Toyo Company progress by leaps and bounds. The hierarchy in

Toyo Company is.

LEVELS OF MANAGEMENT:

Top management:

All the decisions are being made in Toyo Company by the top manager named. Ch. Iftikhar.

Toyo Company progressed successfully due to innovative ideas of its top management.

Middle management:

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ChairmanCH. Iftikhar

Account ManagerM.Hassan

Plant managerAllah Rakha

Media ManagerUsman Khan

Trade ManagerAli Raza

CEOMuhammad khalid

Managing Directorch.Ammanullah


When the policies are being made, it’s important to deliver all the policies to the whole

organization, middle management works under the top management, the middle management of

Toyo Company CEO and Director.

Front line manager:

All the managers in the Toyo Company convey strategies and rules of the company in the form

of meeting. Through these meetings all employees of the company work efficiently and

effectively because everything is well defined to them.

CUSTOMERS TYPE:

TOYO is continually monitoring customer attitudes and requirements through market research.

This involves setting up small focus on groups of customers who express their ideas and

opinions about their needs and views on

different products.

Due to high quality and extreme standard, TOYO group of industries has a wide range of

customers and dealers not only in Pakistan but also the products have high demand in the foreign

market, e.g. Afghanistan, Korea, Saudi Arabia, Kuwait, South Africa and England. Mr.

Chaudary Iftikhar Ahmed, the Chief Executive of TOYO Industries said that he is not just

focusing on the local market alone he also understands the importance of exports as well. The

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http://www.google.com.pk/imgres?imgurl=http://www.hiltonpharma.com/images/mapPakistan.jpg&imgrefurl=http://www.hiltonpharma.com/distribution.html&h=438&w=449&tbnid=w2J1L--YWRcBwM:&zoom=1&docid=LHng2uOkWsB0xM&ei=If-NU9rGFMSsO7PggJAC&tbm=isch&ved=0CCEQMygZMBk4yAE&iact=rc&uact=3&dur=845&page=10&start=209&ndsp=24


customer range of TOYO is more in Afghanistan and low in England as compared to Gulf and

Middle East.

“ACHIEVEMENT AND AWARDS OF TOYO GROUP OF

INDUSTRIES”

Capital Investment:

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Limited budget is invested annually to every part of TOYO industry, approved by the

head office.

TOYO group of industries capital investment is more than Rs. 3 to 4 billion which depends upon

the present and the past market value of their products. If extra budget is required then that

particular office put forward the request to the CEO of head office and CEO approves the budget

according to the need and situation. The machines which they used for manufacturing products

are more than Rs. 20 crore.

MARKET SHARE:

The market value of TOYO group of Industries was high in the years 2000-03 as compared to its

competitor Super Asia and Citizen. But due to the separation of its one member named as

“BOSS”, the market value of its share decreases and his competitors take benefit of it. But

market condition of share increased in 2007 to till now.

STARATEGIC MANAGEMENT:

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Strategic management means what the managers do to developing the organizational actions and

decisions that determines the long run performance of the organization.

VISION:

“Constantly improving the skills of organization’s members to become the market leader in

every of our product, locally and regionally.”

Since 1995, being the manufacturer of plastic furniture, we have solid

plans to reproduce our best practices in every of our product across the

region. It is the VISION that every top level employee of the

organizational pyramid is clear about. The workforce will be the most

efficient in industry through multiple skill learning, teamwork and the

security of the safest work environment as possible as excellent citizen in the local and regional

community through our financial and human resources support and our sensitivity to the

environment.

MISSION:

“To continue to distinguish ourselves as the premier source for manufacturing unique and

high quality products and the very best professional

services.”

Our mission is to recognized as premier supplier to the market.

We serve by providing quality products to satisfy the needs of

our customers. We will continue our tradition of honesty,

fairness and integrity in relationship with our customers,

associates, shareholders, community and stakeholders.

PLANS AND GOALS: 17


Planning is an essential element for any activity to take place. The CEO of TOYO industries said

that they plan every minute of their organization lives, covering all potential circumstances and

situations.

MANUFACTURING PLANS AND GOALS:

TOYO group of Industries planned wisely and widely to cover all the aspects of the latest market

to take the fight of competition in the manufacturing field. Ch. Iftikhar Ahmed, the CEO of

TOYO group of Industries said that they want to expand the range and style of products of

TOYO INDUSTRIES to fully compete with the international market. So they always keep in

touch with their employees and gain up to date knowledge of market conditions. Toyo

manufacturing department duty is to know the consumers demand and choice and gap of time so

that they planned according to it and introduce new innovations in their products to satisfy the

need of the consumers. Since from its beginning, TOYO group of Industries want to polish

themselves in every product they design and manufacture and they do so by introducing new

products time to time.

BCG Matrix

The model compares each business units of a company

against its competitor in terms of market growth and

market share.

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To help businesses further analyze its assets, the matrix divides the business units or products

into four categories, including:

Stars:

Furniture is considered in the star category and it is the Strategic Business Unit because it is

having high market share and generate the most cash. This generally results in the same amount

of money coming in that is going out. Stars can eventually become cash cows if they sustain their

success until a time that the market growth rate declines.

Cash cows:

Home appliance is considered as the cash cow of industry.Cash cows are the leader in the

marketplace and generate more cash than they consume. These are business units or products

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that have a high market share, but a low growth prospects. It should invest the amount either in

stars or question mark.

Dogs:

Business units or products that are dogs are those have both a low market share and low growth

rate. They don't earn a lot of cash, nor do they consume a lot. Most likely these aspects of a

business are making little, if any money. Dogs are generally considered cash traps because

businesses have money tied up in them, even though they are bringing back basically nothing in

return.. There strategic business unit of motorbike

Questions marks:

These parts of a business have high growth prospects, but a low market share. They are

consuming a lot of cash, but bringing little back in return. However, since these business units

are growing rapidly, they do have the potential to turn into a star. Fans

INTERNAl AND EXTERNAL ANALYSIS:

SWOT Analysis

Strength:

Good Brand Image.

Pioneer in Plastic chairs.

Cover almost 60% of the total sale of plastic chairs in Pakistan.

Quality Products based on the best available raw materials.

A wide range of plastic chairs (main product) and other products.

Qualified and skilled labor in the region.

Adoption of new technology

Export their products

Premium quality and elegant services

Weaknesses:

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Weak corporate culture (lack of communication among the departments).

Employees are under stress by the management.

Non participative management.

Lack of fully functional and authorized HR department

Opportunities:

Large domestic markets (lack of customers for Chinese products).

Company has good market image so they can add new product lines

Develop new products.

Threats:

Low price competitors are the main threats for the company. (Toyo, Citizen and other

local firms)

Threats from Chinese market due to low price products of same range

Change customer taste

Critical analysis of the management patterns, weak areas that need to be

improved:

Weak corporate culture (lack of communication among the departments)

Employees are under stress by the management.

Non participative management.

Lack of fully functional and authorized HR department

Hiring:

The major elements in the process are:

1) The definition of the job itself, often a formal job description rendered on paper, an important

aspect of which is determination of the compensation to be paid.

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2) A process of recruitment.

3) Prospective employee interviews.

4) The job offer and related negotiations (if any)

5) Registration of the employee and related introductions and orientations.

6) Some kind of job training which may be minimal or may involve formal training programs.

The hire may be a permanent or temporary employee; this status will also influence the process.

Marketing Goals:

The marketing department of Toyo Industries promotes their products to increase the

reputation of their company in increasing rate. To achieve great progress in this regards, they

promote their products using different sources like T.V, news papers, radio, banners, Flex sign

boards etc. to increase in the awareness among the customers regarding the products, increase in

sales revenue, increase in the repetitive clients, enhancing the export level across the world. They

reserve a specific amount of money for marketing of their products. They overall planned to

invest specific amount of money on a specific department. They focuses on the satisfaction of the

customers to make them permanent so in this way their earning capacity can be increased

enhance long run performance and increasing life of the business.

MAJOR COMPETITORS:

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TOYO group of industries are established in 1995 producing plastic furniture at that time. It

worked for 5 years with his partner. But in year 2000, due to some reasons one part of TOYO

separates from it and appears as competitor in the market with the brand name of “BOSS”. Super

Asia and Citizen also the major competitors of TOYO industries. The CEO of TOYO said that

they keep their margin level low in order to keep the customers in touch, establish the great

position in the market continually and receive positive response from the customers.

STRATEGIES AND THEIR IMPLEMENTATION

ACTION PLAN:

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TOYO

BOSS

CITIZENSUPER ASIA


To achieve their mission, TOYO industries have planned to increase the number of their

products. From the starting of the business to till now they had introduced approximately 5

products in market. But in 2011 and 2012, they will introduce there own Air Conditions,

Microwave Oven, Cooking range. The cost and the expected profit are being estimated. The

promotional activities are made through posters and pamphlets and introductory samples are

represented. The staff hiring strategies and marketing strategies are planned.

IMPLEMENTATION:

After planning they organize the activities like which kind

of people are required and the process that would be

controlled by them under which situations are being

handled. They are hiring more efficient staff and mangers

for implementation of strategies they have planned. They

build a new plant and install new imported machines for

manufacturing of their latest products.

EVALUATION OF THE STARTEGIES:

TOYO now start working on its new project. They invest a specific amount of money on it and

also they have imported the latest machinery in to their organization for manufacturing the

products.

ORGANIZATION STRUCTURE AND DESIGN:

The formal arrangement of jobs within the organization is called organization structure and

change the organizational structure is called organizational design.

WORK SPECIALIZATION:It refers to the degree to which tasks in the organization are

subdivided into separate jobs. In TOYO, there are different departments at which different

employees are located according to their skills and ability.

The entire job is broken down into steps, each step completed by a separate individual. For

example in production department those people are working who are highly skilled and in sales

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department those people are working who are fully confident and have ability to handle sensitive

situations regarding sales matters. Similarly many other workers’ jobs are divided in the

organization in the same way according to their working skills and ability. Due to work division,

TOYO make efficient use of employee’s skills and talent.

DEPARTMENTALIZATION

Departmentalization is the basis on which work or individuals are grouped together .Once

jobs have been classified through work specialization, they are grouped so those common

tasks can be coordinated. In TOYO there are five Departments.

1. Production Department

2. Marketing Department

3. Sales Department

4. Executive Body Department

5. Stores Department

PRODUCTION DEPARTMENT:

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TOYO GROUP OF INDUSTRIES

PRODUCTION DEPARTMENT

MARKETING DEPARTMENT

SALES DEPARTMENT

HUMAN RESOURCE

DEPARTMENT

EXECUTIVE BODY DEPARTMENT


The purpose of this department is to examine the capacity and amount of production of products

in the organization. The people in this department are high skilled and efficient who determine

how a product is produce and how much it produce. It assemble all functions needed to make a

particular product are placed under one executive.

MARKETING DEPARTMENT:

Marketing department sets the goals regarding the manufacturing of the products. The employees

in marketing department are working under their head. The duty of this department is to analyze

the market demand and report to their head according to it and also they promote of their

products through media to the ordinary people.

SALES DEPARTMENT:

Sales department involves selling the products. It is divided according to the domestic and

international level. The duty of this department is to selling the products to their clients and to

the market to their customers or dealers.

EXECUTIVE BODY DEPARTMENT:

This department involves the employees who engaged in the preparation of the main structure of

the products under the command of their head officer.

HUMAN RESOURCE DEPARTMENT:

HRM is the department which determines the employee’s performance, their

participation in the work, incentives allotment to employees and other employee’s related

matters.

CHAIN OF COMMAND:26


The chain of command is line of authority extending from upper organizational levels to the

lowest organization level, which clarifies who reports to whom. In TOYO, employees report to

their senior officers or they can directly report to the top manager depending upon the nature of

the report.

SPAN OF CONTROL:

The Span of Control in an organization is defined as the number of employees reporting directly

to one supervisor.

PROCESS FOR CONTROL27

CEO

EMPLOYEESSENIOR OFFICERS


The control in TOYO Company is Direct. It means an employee directly reports to it supervisor.

Financial Controls:An approach to organizational boundary-setting. According to the financial control approach, a

company is responsible for an operation if it can direct the financial policies of the operation to

derive economic benefit.

Operational Controls:Internal auditing is an independent, objective assurance and consulting activity designed to add

value and improve an organization's operations.

Roles of Information System:It provides the information to the management, which is needed.

LEADERSHIP STYLE

CENTERALIZATION AND DECENTRALIZATION:

In TOYO, mostly decisions are made by CEO along with the senior employees by

holding meetings. All of employees have right to share their views on the matters then

ending decisions are made by choosing best points.

FORMALIZATION:

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Formalization is the extent to which rules and procedures are followed in an organization. In

TOYO, many rules have been made by the organization for their worker regarding their jobs that

what to do and how to do. Workers follow these rules in order to contribute their efforts in

achieving the organizational goals. These rules also show how employees were rewarded for

their jobs.

DEMOCRATIC STYLE:

Democratic leadership, also known as participative leadership, is a type of leadership style in

which members of the group take a more participative role in the decision-making process. In

TOYO Leadership Style is democratic.

ORGANIZATION CULTURE

TOYO has strong organizational culture because they have low rate of turnover. They are strong

ethically because they give attention on their employee’s problem and make sure that the

employees are fully satisfied. They are providing many extra benefits in the shape of funds to

meet the expenditure like marriage, health and for the domestic purpose which is based on

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employee’s performance. Employees of the company are open and extremely co-operative.

There is openness and flexibility in working style. The employees are fully engaged with their

works and are involved in tasks which are given to them. Order of the day is result oriented

attitude. well known about their company and they are also provided with proper uniform to all

the employees those who are working in the production department as they said the focusing on

quality is our main objective so while performing the hoar of any employee can be fall in to the

product so that’s why they are being provided with caps during their work.

Decision Making:

Managers make consistent and value based decisions. Directors and mangers of the company

make decisions rationally and logically. They have carefully defined the problem and identified

all alternatives. In TOYO all the managers are rational and make logical decision to maximize

the organizational interest. There are no structured problems as such but it sometime faces

unstructured problems. And usually these problems are technical problems and to solve these

problems company have technical persons. They adopt Behavioral decision making in

operational decisions and apply analytical decision in the expansion.

Decision making is takes place at the upper level of the organization. Lower level employees

carry out all the orders of the board of directors. In company usually decisions are made by upper

level management. They follow the decision making model as we have studied in our

management course.

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EMPLOYEES TRAINNING AND COMPENSATION:

In order to achieve the desired organizational goals, TOYO group of industries provide

opportunities to the newly hired persons that they prepare themselves for respective job through

training programs for specific time period. The purpose of training is that the employees are

stable to maintaining quality and productivity. They are provided skilled persons to do job with

them and gain their experience of working. The senior workers continuously help the workers to

meet the need of their work. In this way they can also learn that how a work can be perform

efficiently.

COMPENSATION AND BENEFITS:

Developing an effective and appropriate compensation

system is an important part of the HRM department. TOYO

group of industries attract and retain the competent

employees who helps them in meeting the desired

organizational goals and mission. They grant specific incentive over salaries to their employees.

Some bonuses are also provided to employees at some special events like i.e. Eid bonus. A

specific amount of money also grant to the persons for the marriage of their children. The

organization also provides scholarship to its employees for meeting the educational expenses of

their children.

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HEALTH AND SAFETY OF EMPLOYEES:

Nobody wants to happen anything wrong in his business. So,

TOYO Industries also provides such an environment to the

employees in the organization that protects them from any

dangerous happening during the working hours. But we know risk

is everywhere if anything happens wrong with employees then

there is complete arrangement of providing first aid to the

employees. But when the employee has serious accident during work he is hospitalized and all

the expenses are beard by the company.

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TOYO industry is well known industry in GUJRANWALA as well as in PAKISTAN, because

of the diversity in their product line. TOYO Company is performing so well he captured the

international market quite successfully in a very short time. Super Asia is a big competitor of

TOYO Company however TOYO is competing with him quite efficiently, and progress by leaps

and bounds day by day.

Interest in joining the Organization:

This organization is good in dealing with employees, provides almost all facilities to them. Then

it gives any rewards-mostly in monetary terms, for encouraging the employees. I will also check

the salary package, then type of work, after that I will be able to decide that whether I should join

the organization or not.

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References

www.toyoplastic.com.pk

M. Usman Khan

Media Manager

[email protected]

0300-8711136

0324-8708045

Mahiar Hassan Khan

Asst. Customer Relationship Manager

0347-9290364

Adnan Ahmad Hashmi

Customer Relationship Manager

0322-5604412

Other employees working over there

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mailto:[email protected]

http://www.toyoplastic.com.pk/

Toyo project mgt

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