Toy Design Aesthetic - MITweb.mit.edu/sp.778/www/Documents/Lecture8.pdf · SP.778 Toy Product...
Transcript of Toy Design Aesthetic - MITweb.mit.edu/sp.778/www/Documents/Lecture8.pdf · SP.778 Toy Product...
SP.778 Toy Product Design
Aesthetic?• Sensory Perception
• Intrinsic Pleasantness
• Large part of theexperience
• Why do we likecertain things?
• Is this subjective?
SP.778 Toy Product Design
Aesthetics for Survival?• Reproduction (full hair,
clear skin, symmetry)
• Fertility (waist-to-hipratio)
• Attractiveness
• Smell/Taste Danger orOut of place
• Grasslands, landmarks,protection
SP.778 Toy Product Design
MAYAMost Advanced Yet Acceptable: Typicality vs. Novelty
Theory and Graph by Paul Hekkert
SP.778 Toy Product Design
The Importance of Color Choice
Emphasis
Complementary Colors
Contrast
Brand Recognition
SP.778 Toy Product Design
Multi-sensory Design• All products are
Multi-Sensory
• Importance ofCohesion
• Perfume Colors
• Theming and BrandIdentity
• Incongruities?Hummels
SP.778 Toy Product Design
Humor and Metaphorif the object of study is not a work of fine art but a product that is used for a practical
purpose, we may sometimes feel delighted (and have a sensation of beauty, or near it) whenwe discover unexpected qualities in the product
• Unexpected Stimulithat is incongruent
• Brain tries to makesense of this
• Amusement when thisunforeseen connectionis made
• Too Hard? Too Easy?
SP.778 Toy Product Design
Flow
Graphs by M. Csíkszentmihályi
fully emersed in an activity for its own sake