TOY ADPersuasive Writing

VOCABULARY

• Angle- the place, position, or direction from which an object is presented to view

• Audio- everything that is heard (includes: narration, music, sound effects)

• Commercial- a paid advertisement on television

• Constructed- parts are put together to create a whole, in this case, a commercial

• Editing- the process of taking scenes, shot out of order, and putting them together in order

• Framing- how a photographer/videographer sees a shot using the camera’s viewfinder

• Formula- a series of steps followed in sequence

VOCABULARY

• Narration- in commercials, the voice that is dominant which voices-over the action

• Perspective- a particular view from a particular position

• Script- a written description of what’s to be heard, seen and/or shown

• Special Effects- one of a number of visual techniques, usually created/produced in editing

• Spot- another name for a commercial

• Target Audience- those to which a commercial is designed to appeal to specifically

• Video – everything that is seen (what the camera records; any visuals added in editing

TECHNIQUES OF PERSUASION

• Cool kids: everybody wants to be these kids

• Family fun: the ad shows a product as something that instantly helps families have fun together

• Excitement: the product is the key to amazing fun and adventure.

• Star Power: a huge celebrity uses this product

• Bigger is better: this ad makes the product look bigger than it actually is

TECHNIQUES OF PERSUASION

• Repetition: manufacturers hope that if you see or hear the product name a lot, you will want it

• Feel Good: this ad tells a story that makes you feel good.

• Sounds good: Manufacturers use music and other sound effects to grab your attention and make the product appealing.

• What’s missing?: The ad doesn’t give you the full story about the product.

• Cartoon characters: They help you remember the product (example: Tony the Tiger)

• Weasely words: using words or phrases that are misleading

QUESTIONS TO CONSIDER-TURN AND TALK

• 1. What is the purpose of advertising on TV?

• 2. On which cable/satellite networks might you find toy commercials?

• 3. Who is the audience for toy ads?

• 4. What is the toy manufacturer hoping to accomplish by airing these spots?

• 5. What do you find appealing in most toy commercials?

• 6. Are boys/girls/both featured in most toy commercials?

• 7. What are the common “techniques of persuasion”?

• 8. Define the word deceptive. Do commercials always tell the truth?

“BUY ME THAT”

• http://www.youtube.com/watch?v=2Hdm69hpO-E

• <iframe width="640" height="360" src="https://www.youtube.com/embed/2Hdm69hpO-E?feature=player_detailpage" frameborder="0" allowfullscreen></iframe>

TOY AD WORKSHEET

Name of toy/ Manufacturer

*Techniques of persuasion

TargetAge/Gender

Age ofKids in ad

Small Print

ActorExpressions

Memorable phrasesor slogans

Visuals (lights, color,special effects)

Sound (including music)

               

               

               

               

               

TV Toy- Ad Analysis Worksheetcreated by Frank Baker ©2005Teachers: use this worksheet as a handout for students who will be studyingtelevision toy advertising. As students watch commercials, they should fill in the blanksbelow. For more info go to http://www.frankwbaker.com/toys.htm

TOY AD ANALYSIS WORKSHEET

• http://www.frankwbaker.com/toyadanalysisworksheet.htm

• Fill in for every toy add that you analyze.

• *Dauphin Island students can make one by hand and use it to analyze toy ads.

• Analyze 5 toy ads from the “Site for Ads” slide.

TOY AD TRICKS-TAKE TURNS READING

• Read this article.

• http://www.frankwbaker.com/toy_ad_tricks.pdf#page=1&zoom=auto,-55,732

BOYS VS. GIRLS

• http://www.frankwbaker.com/adattributes.htm

• Boy Commercials Girl Commercials

• Adventurous music Light, airy music

• Loud booming voices Female voices

• Colors: reds, yellows, blacks Colors: pastels

• Powerful images Soft, peaceful images

SITE FOR TOY ADS

• http://www.adweek.com/adfreak/seasons-15-hottest-toys-watch-tv-ads-136314

• Use your toy ad analysis worksheet to evaluate 5 ads.

SCRIPT FOR TYPHOON 2

• http://www.frankwbaker.com/typhoonscript.htm

• Use this script for a reference.

• Be sure to line up the sound with the video.

ANOTHER SCRIPT

• http://www.frankwbaker.com/turboscript.htm

TWO COLUMN FORMAT

• Make your own two column chart.

• Include all of the information in this chart.

• Line up the video with the audio.

YOUR TURN!

• You are going to make a two column script for a toy ad.

• Choose a child’s toy.

• Consider your audience.

• Choose the video for your ad.

• Choose the audio for your ad.

• Create a two column script for your toy ad.

• Spelling, punctuation, capitalization, and grammar count.