B R A N D I N G P R O P O S A L

T O W E R S P L A C E

f o r

J U L 1 1 , 2 0 1 2

2 2 2 B R A C E S T , P H I L A D E L P H I A , P A 2 6 7 . 5 1 9 . 3 5 9 2 W W W . A T M E D I A D E S I G N . C O M

I N D E XA B O U T A T M E D I A

O U R A P P R O A C H

P R O P O S E D S E R V I C E P H A S E S

I D E N T I T Y

C O L L A T E R A L

W E B P R E S E N C E

O N G O I N G M A R K E T I N G

P R I C I N G S T R U C T U R E

The following proposal is based on the needs communicated by the Client, and is valid for 30 days.

All prices and timelines listed in this proposal are not applicable to any other party and should be

considered confidential information.

It has been evident to us for years now that Tower Investments is unlike any other real

estate development company in Philadelphia, and we are thrilled to have the opportunity

to present our ideas and process for branding Towers Place. To potentially be apart of

the ambitious effort to transform North Broad Street, extending Center City’s boundaries

and continue toward a more walkable, impressive Philadelphia, is a tremendous honor to

us and we thank you for taking time today to meet with us. Bart’s vision for our City is one

that we want to be connected to, and we believe that our skills and abilities will impress

you to the point of engaging our team beyond today’s introduction.

You might not already know that your desire to transform our City is a similar value that our

team shares in our commitment to making Philadelphia brands more valuable. By mak-

ing our expert design and marketing ability affordable to unique brands, we seek to make

an impact in the way Philadelphia’s economy develops for decades to come. Positioning

companies for direct target market and audience participation is a daily job for us, and we

take pride in doing it extremely well with only a few chosen clients.

In this proposal we intend to give you a window into our process and ideas for Towers

Place. The images we are presenting were designed by our team specifically to show

Tower Investments how inspired we were at the vision for North Broad Street and 1400

Spring Garden. They are property of At Media, and should be considered spec work for

the purpose of introducing our boutique design and development expertise.

Let us wow you, and in turn, wow your target audiences into participating in this exciting

vision for Philadelphia!

- Antoinette Marie Johnson

L E T T E R F R O M T H E C E O

AT MEDIA is a full-service branding agency that

focuses on building a brand’s presence. Located

in the heart of Old City Philadelphia, we yield

results by implementing effective branding and

advertising with one main goal; the highest

return on investment for our clients.

M A K E Y O U R M E S S A G E C L E A R ;

TA R G E T A U D I E N C E S T O PA R T I C I PAT E

I N T H E T R A N S F O R M AT I O N O F

N O R T H B R O A D S T R E E T.

W H Y U S ?

A B O U T

Remarkable brand presence

keeps your customers loyal and

engaged. Our ability to target

audiences & strategic brand

messaging, paired with high

quality designs, allows us to help

make your brand stand out from

the crowd.

Beginning with intelligent strategy and expert ability, we start the project by

learning the background, objectives and insights. With stakeholders, our team

then clearly defines the strategy and positioning, to shape messaging for all

design components. Online and offline design starts on the right foot, paired

with skilled and intuitive designers for stellar market positioning. We will

continue efforts on other mediums & platforms to bring your brand to life with

the consistency and appeal it deserves.

P R O P O S E D S E R V I C E P H A S E S

IDENTITY

Brand Discovery & Positioning

Logo, Type & Color Scheme

Brand Guidelines

Business Card & Letterhead

Icons and Brand Elements

COLLATERAL

Brochure

Tri-folds

Sales One Pager

WEB PRESENCE

Custom Mobile Friendly Website

Social Media Setup & Design

Newsletter Setup, Design & Development

ONGOING MARKETING

Advertising

Signage

Design

Development

Social Media Growth & Management

Public Relations

& more

O U R A P P R O A C H

The first phase of work begins with our discovery of all ideas and insights from

stakeholders of the brand. Through the power of language and design, we then create

a set of distinct concepts that will generate the response you’re looking for. The brand’s

messaging will be the foundation of all materials from this point forward.

I D E N T I T Y

Structural yet Sleek, Bold but Subtle, Strong Statement, Feminine and Masculine

undertones.

Secure, Bold but Soft, Approachable, Universally Appealing, Air of

Sophistication.

L O G O

I C O N S

Brand elements, such as Icon language, drive home the messaging designed in the logo

and typeface. Icons are an effective way of bringing the identity to life online, in signage

and more. Here we would have the opportunity to expand Towers Place icons once retail

and other amenities are added.

T Y P E FA C E

This font is to be

used for headings

and any large

format words.

This font is to be

used for secondary

treatments and

small headers.

From brochure to flyers, maps and more, all components of your brand need to be

consistent & properly communicate the exact message you want your target audiences

to understand in 10 seconds or less. In fact, you want them to be intrigued to read more

closely, schedule an appointment, and lease a luxury apartment.

C O L L AT E R A L

Much like Tower Investments, we will design collateral pieces unlike anything else in

Philadelphia. The touch and feel of each printed item will evoke the same feeling as the

designs. Our high-end design, paired with high quality printing such as letterpress is un-

like any design or branding agency in Philadelphia.

B R O C H U R E

S P R I N G G A R D E N S T

NO

RT

H B

RO

AD

ST

legendM U S E U M

PA R K

BA R

S U P ER M A R K E T

14 0 0 Spr ing Garden St reet i s cent ra l l y

loc ated, w i th quick acces s to Center

Ci t y, the Ar t Museum area and other

at t rac t ions .

Icons that signify the lifestyle of a Towers

resident will also point them in the direction

of points of interest that are within a 5

minute walking distance.MAP

A website is not the only piece that is required to make a brand come to life online. Our

team will create web presence that continues the brand communication and achieve

results. Intriguing design, easy user interface, mobile friendly and search-ability are at

the top of our priorities. Social Media and Email marketing are factors that cannot be

overlooked when developing Towers Place’s web presence. Our skilled developers can

create custom content management systems (CMS), a long with property/leasing man-

agers with automated customed designed Craigslist/HTML outputs to make your sales

easier and more efficient.

W E B P R E S E N C E

Towers Place@TowersPlace

24,015

800leasing luxury - 1400 N. Broad StreetPhiladelphia www.towersplace.com

Tweet to Benny Frank

Following

Followers

Favorites

Lists

Users Similar to Benny Frank

Recent ImagesTowers Place @towersplace@franklin215 we’ll be in touch soon. thanks for contactingus.

Towers Place @towersplace@franklin215 yes, dogs are allowed! woof woof

Towers Place @towersplace

Towers Place @towersplace@franklin215 yes, dogs are allowed! woof woofschedule a showing today by visiting our website - http://towersplace.com

Towers Place @towersplacebeautiful photo of our 2 bedrooms

Towers Place @towersplacebeautiful photo of our 3 bedrooms

P L A C E

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S P R I N G G A R D E N

Towers Place @towersplacehttp://towersplace.com has officially launched!

Towers Place @towersplacehttp://towersplace.com has officially launched!

signup for our newsletter, for updates on our development

A brand cannot be successful with identity alone, it needs constent attention offline

and online. Continue the strategy & targeted messaging throughout the project with

interior branding, signage, advertising campaigns, public relations, social media growth/

management and other components that will drive the communication of your brand.

O N G O I N G M A R K E T I N G

O U T D O O R

P R I N T A D V E R T I S E M E N T

Outdoor Signage

Doormat

S I G N A G E

Room Numbers

Matchbook

S I G N A G E

P R I C I N GS T R U C T U R EI D E N T I T Y

Brand Discovery (strategy meeting w/ client)

Brand Messaging (Tagline & Positioning Statements)

Logo Design

Business Cards

Letterhead

Brand Elements

Brand Guidelines & Structure

$10,750 (paid in 2 installments)

C O L L AT E R A L

Brochure (8-10 pages)

Tri-Fold

Sales One Sheet

$7950 (paid in 2 installments)

W E B D E V E L O P M E N T

Option A

5-10 Page Custom Web Design & Development

CMS for easy updates & content integration

Sitewide SEO for Search Engine Results

Copy & Content Development

News section to keep audience updated

Newsletter Setup & Integration

Custom Designed Newsletter Template

Social Media setup w/ custom designs (facebook & twitter)

$13,450 (paid in 3 installments)

W E B D E V E L O P M E N T

Option B

Custom Web Design & Development

CMS for easy updates & content integration

Sitewide SEO for Search Engine Results

Copy & Content Development

News section to keep audience updated

Lease Manager to manage available properties

Craigslist integration w/ Automated Custom Craigslist/HTML Advertisements

Online Payments & Customer Login

Newsletter Setup & Integration

Custom Designed Newsletter Template

Social Media setup w/ custom designs (facebook & twitter)

$24,675 (paid in 3 installments)

O N G O I N G M A R K E T I N G & D E S I G N (Agency of Record)

Services to include:

Design (signage, advertisements)

Campaign Strategy (copy)

Social Media Growth

Social Media Management

Social Media Content & Engagement Plans

Advertising Campaigns (social, print, online, and outdoor)

Media Buying

Photography

PR (press release, and distribution)

Events

Newsletter Management

Web Maintenance & Updates

Facebook App Creation (fan gating, contest, promotions)

$4,500/month (suggested 50 hours per month @

discounted rate of $90/hour)