Towards an EU Product Policy Framework Contributing to the Circular Economy

20th February 2018

EC Circular Economy Stakeholder Conference

Brussels, Belgium

Professor Martin Charter

Director

The Centre for Sustainable Design ®

University for the Creative Arts (UCA)

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjXx57kh5LQAhXGuhoKHRh1A90QjRwIBw&url=http://www.un.org/sustainabledevelopment/blog/2015/09/why-should-you-care-about-the-sustainable-development-goals/&psig=AFQjCNFTnTggSzDHp70BXnn41gWVQr7ybQ&ust=1478450578363166

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwit5-CPgpLQAhULGBQKHYQyDr0QjRwIBw&url=http://blogs.oregonstate.edu/seagrantscholars/2016/01/26/waves/&bvm=bv.137904068,d.ZGg&psig=AFQjCNEVYpvEuTR78JMMwUy8ZfWysqNpvg&ust=1478449055152260

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiM_6rwgZLQAhVEPRQKHaZhCb8QjRwIBw&url=http://www.tcsnation.com/keeping-the-game-in-perspective/&bvm=bv.137904068,d.ZGg&psig=AFQjCNFQn3nTGjYVbHT9xExmrjDjKpQ5QA&ust=1478448988002524

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwitj6uI0JHQAhXTyRoKHVhxDfAQjRwIBw&url=http://www.naergilien.info/tutorials/how-to-make-a-tricorn-hat/&psig=AFQjCNGTOnIKvV_gFtoKbuMP1dI5YCu0QQ&ust=1478435633228703

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://eurochild.org/policy/library-details/article/european-commission-communication-an-eu-strategy-for-youth-investing-and-empowering/&ei=GEpXVe2dE8S2UeWGgJAO&bvm=bv.93564037,d.d24&psig=AFQjCNHGtgGQ5ZgRotZpt_laF1ot8nGbEg&ust=1431870342217279

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj4laKi2PjWAhXMuxQKHSUpAb8QjRwIBw&url=http://www.china-family-adventure.com/china-flag.html&psig=AOvVaw3I1Cv7CJdkHiAF6ZxX_Uk5&ust=1508365147786249

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjj4Lest6_ZAhUnBsAKHTsiDbQQjRwIBw&url=https://en.wikipedia.org/wiki/Flag_of_Japan&psig=AOvVaw2yZ2coz8OICG3CjHYXX8vR&ust=1519042205153926

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjU6YbborXRAhVMuxQKHZQdCRcQjRwIBw&url=http://combiboilersleeds.com/keywords/policy-1.html&bvm=bv.142059868,d.ZGg&psig=AFQjCNGRGBn8deBTLZ4-CUnnClIlRUK7SQ&ust=1484058403735751

BS8001: 2017

18/02/2018

11

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjwkOq1o7XRAhXGWxQKHbYFChYQjRwIBw&url=http://www.ilcartello.eu/international/language-barrier/&bvm=bv.142059868,d.ZGg&psig=AFQjCNEwl0hoAmFmLA91Bjgmh_F4ahmf0w&ust=1484058636747584

Maintenance

Repair

Recondition

Repurpose

Upcycle

Remanufacturing

Recycle

Source: Model Behaviour, SustainAbility, 2014

EXTENDED LIFECYCLE PERSPECTIVE

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiylq2Ao7XRAhWBaRQKHb24Ax8QjRwIBw&url=http://www.tom-gray.com/2014/08/13/business-model-definition/&bvm=bv.142059868,d.ZGg&psig=AFQjCNFjKINizTPv93JMoQL_cws75UEoXQ&ust=1484058523575073

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiJvqbG8a_ZAhWDJMAKHQsKDA4QjRwIBw&url=https://www.slideshare.net/mediambientcat/karolina-dcunha-ec-eu-policy-on-ecodesign-in-the-circular-economy&psig=AOvVaw02iOcf5l6Vi7KqRIr_YikR&ust=1519057824946091

Demand

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj40pmN6K_ZAhXOWsAKHeZrAywQjRwIBw&url=http://www.umweltbundesamt.de/en/topics/economics-consumption/green-public-procurement&psig=AOvVaw1jOkCWe-QHAOYt1DHcbvrq&ust=1519055275730100

Supply

Eco-design

•CEN-CENELEC: various

• ISO14006:2019

• ISO19991:2019 (JWG ECD – 62959)

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjX3-T1o7XRAhVLVxQKHWTxDRcQjRwIBw&url=http://www.forevernews.in/escalation-of-infrastructure-construction-in-uae-ken-research-58025&bvm=bv.142059868,d.ZGg&psig=AFQjCNFjioadQZsJwECZGb2fnBC_GNnDDQ&ust=1484058757083439

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj57872pLXRAhWEuBQKHRXcAhYQjRwIBw&url=https://en.wikipedia.org/wiki/Industry_4.0&bvm=bv.142059868,d.ZGg&psig=AFQjCNFQCPZ6bKAyLc-1KNOch5LIzGZiZg&ust=1484059038216032

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwis7MzFpbXRAhVBlBQKHbD3CBcQjRwIBw&url=https://www.youtube.com/watch?v=AYshVbcEmUc&bvm=bv.142059868,d.ZGg&psig=AFQjCNE1tK4WHBAcDt2E5dKcCJMG1XzurQ&ust=1484059186625462

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjZ39-9n9bKAhUGvBoKHetEDGoQjRwIBw&url=http://thepanekroom.com/2013/10/18/women-in-robotics/&psig=AFQjCNFt-meL_qq9s9VEusP6jRCcloXVww&ust=1454405121819449

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjk1-uMprXRAhXDshQKHdcXDhcQjRwIBw&url=http://freshome.com/2012/02/13/10-innovative-materials-to-look-out-for-in-2012/&bvm=bv.142059868,d.ZGg&psig=AFQjCNHdteL9BYu-HCIXc91KFW6zRVUX-A&ust=1484059337718169

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiwyfiKqLXRAhWHtxQKHbZoChYQjRwIBw&url=http://www.jacoinc.com/blog/bid/295442/Key-Elements-to-Managing-a-Mobile-Cart-Rollout-for-an-Epic-Implementation-Part-1-Coordinated-Deployments&bvm=bv.142059868,d.ZGg&psig=AFQjCNEp3rBsbj7w9IbDqDbEOCAIabhOhg&ust=1484059855736901

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjo8Yr_kNTKAhXCPRoKHTKcA4YQjRwIBw&url=http://asmithblog.com/constraints-lead-creativity/&psig=AFQjCNEloC4qfQ829qvZwVf3vEeKoEECXQ&ust=1454332524822809

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=m8LFk1fZtdi9UM&tbnid=n9IbB_TZ-L-JsM:&ved=0CAUQjRw&url=http://www.ifixit.com/Info/Media&ei=2gNdUv6CDI2Thgef_ID4Bw&bvm=bv.53899372,d.ZGU&psig=AFQjCNFdND073yEZmlU0PS67fQOpJcW8vQ&ust=1381913927961674

Reuses materials - used truck tarps, car seat belts, used air bags and used bicycle inner tubes

Individual and unique styling

Tough, durable, quality

Freitag Bags

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiRqZnm1KLJAhULvBoKHdcbDRQQjRwIBw&url=http://www.upcycledzine.com/upcycled-fire-hose-by-elvis-kresse/&psig=AFQjCNEHcSoNE0oGjAPEeyL3xqmJhqD8uw&ust=1448234674494442

Re-Industrialisation 2.0 •Decentralisation

•Making, modifying & fixing

•Low Carbon

•Circular

http://www.google.co.uk/url?sa=i&rct=j&q=fixers+collective&source=images&cd=&cad=rja&docid=2YRxNJtM0Qjj9M&tbnid=S3TMVCafagDKvM:&ved=0CAUQjRw&url=http://badatsports.com/2013/in-conversation-community-glue-workshop-and-fixers-collective/&ei=0XIGUpSxCczM0AWhpYGYBg&bvm=bv.50500085,d.d2k&psig=AFQjCNFNo-dwYDvtsWc6Hs85kHYkbv2ybg&ust=1376240536436779

1481 Repair Cafes

52 in UK

Word cloud of all responses to the question ‘What are the strengths of Farnham Repair

Café’?

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjEubvH-rjMAhXLL8AKHV5BCt0QjRwIBw&url=http://www.smileexchange.ie/news/circular-ocean-the-upcycling-and-repurposing-of-plastic-litter&psig=AFQjCNFoKy5sqkUw61IxdRDHIpYO6UepCA&ust=1462194863837193

640,000

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj71fmC66PJAhWK0hoKHccFAKcQjRwIBw&url=http://www.sustainablebrands.com/news_and_views/waste_not/irish-marine-pilot-project-upcycles-abandoned-fishing-nets&psig=AFQjCNHkmY1loR8hLwL7QVhbvXzKAOShmw&ust=1448274984644854

Recyclers

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiro8Sr9rjMAhVEJcAKHce7B4gQjRwIBw&url=https://www.surfdome.com/lifestyle_blog/bureo_skateboards/&bvm=bv.121070826,d.dmo&psig=AFQjCNEScNZD1pY5jjDjdpgzszx46phe7g&ust=1462193722309613

Demo Pieces for Iceland 2.mp4

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiJ-ceKztLOAhWIORoKHWqxBEYQjRwIBw&url=http://www.aquafil.com/&bvm=bv.129759880,d.ZGg&psig=AFQjCNEI5fki_-Jhy_0UcGRFojpaCSGbKQ&ust=1471872379454904

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwid4N6n3tLOAhUHsxQKHSfyCO8QjRwIBw&url=http://econscapes.blogspot.com/2014/05/macro-innov-11-innovation-systems.html&bvm=bv.129759880,d.ZGg&psig=AFQjCNGsomhUIaVlwsmWZbE5WdbtVrwmzA&ust=1471876738736070

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjutLyF-4_LAhVBbxQKHV4tCu4QjRwIBw&url=http://www.intechopen.com/books/advances-in-industrial-design-engineering/sustainable-product-innovation-the-importance-of-the-front-end-stage-in-the-innovation-process&bvm=bv.115277099,d.d2s&psig=AFQjCNGwNBbOwBfiegvOOlSCrXf_61nxVw&ust=1456388178809996