1. 1. Visiting companies :the living part ofIndustrial Tourism European Tourism Day Brussels 27 septembre 2011 Claire SOVIGNET- ACFCI
2. 2. Attempting a definition
   • Industrial tourism intends to transmit knowledge of productive, scientific and technical activities, both present and past, based on processes, know-how, products or services .
   • Industrial tourism is either dealing with :
   • • living industry
   • • industrial heritage
   • • or a combination of both.
   • Living industry : any active organization developing productive, scientific or technical activities.
   • from the ongoing work of the ISO Group on Industrial Tourism
3. 3. The main motivationsFor companies
   • Communicating with visitors about the corporate life, know-how, values, history, products, team, projects, ...(improving its image)
   • Creating links with the local community (improving its acceptability)
   • Increasing sales and customer loyalty ( improving its profit)
   • Motivating the staff (improving its productivity
   • Recruiting new skills (improving its attractivity)
   For public actors
   • Promoting its industries of excellence (territorial marketing)
   • Creating local events involving the businesses (territorial link)
   • Developing an alternative tourism offer (industrial tourism)
   • Facilitating employment and developing entrepreneurship
   For visitors
   • Living a real experience (authenticity)
   • Discovering a new field of knowledge ( curiosity)
   • Meeting people passionnate about their job (sociability)
4. 4. The main players and actions (in France)Developing a policy of public (temporary or permanent) openingTrade associations ans major companiesChambers of CommerceDeveloping a quality labelfor the open companiesOrganizing local events and networking Regions Creating a catalog and an annual schedule of visits Developing a web platform for online reservations Ministry Atout-France Organizing a national annual eventPublishing a Guide for companies (2011) Creating a national website (2012)
5. 5. The European CongressesAfter Angers 2006 / Toledo 2008/ Torino 2010. Sao Joao da Madeira (Portugal) 22-23 November 2012 www.portugalturismoindustrial.com
6. 6. The ISO Working Group Wanting to join the group ? Contact your national standardization organizartion Convenor : ACFCI (France) Secretary : AENOR-ICTE (Spain) ISO TC 228 TOURISM& RELATED SERVICES WG 1DIVING SERVICES WG 7 ADVENTURE TOURISM WG 6 NATURAL PROTECTED AREAS WG 5BEACHES WG 4 GOLF SERVICES WG 3TOURIST INFORMATION OFFICES WG 2 HEALTH TOURISM & SERVICES
   • • PG 1
   • • MEDICAL SPA
   PG 2 THALASSOTHERAPY PG 3 WELLNESS SPA WG 8 YACHT HABORS WG 9 INDUSTRIAL TOURISM WG10ENVIROMENTALLY FRIENDLY ACCOMMODATION
7. 7. [email_address] Thank you for your attention !..