TourismConcern · Save Alleppey Campaign For centuries the backwaters of Alleppey, Kerala have been...

18
Tourism Concern Annual Report and Accounts 2012/13 Burma Human Rights All-Inclusives Water Better Tourism Slum Tourism

Transcript of TourismConcern · Save Alleppey Campaign For centuries the backwaters of Alleppey, Kerala have been...

Page 1: TourismConcern · Save Alleppey Campaign For centuries the backwaters of Alleppey, Kerala have been used by local people for cooking, drinking and washing as well as for transportation,

Tourism ConcernAnnual Report and Accounts 2012/13

Burma

Human Rights

All-Inclusives

Water

Better Tourism

Slum Tourism

Page 2: TourismConcern · Save Alleppey Campaign For centuries the backwaters of Alleppey, Kerala have been used by local people for cooking, drinking and washing as well as for transportation,

Page 1 Contents

Section 1: Introduction

Section 2: Annual report 2012/13

Section 3: Campaigns 2013/14

Section 4: Digital Engagement

Section 5: Finance Report

Section 6: Accounts 2012/13

Contents

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With an additional 39 million international tourists in2011, international tourist arrivals surpassed 1 billion(1.035 billion) for the first time in history in 2012.Tourism is now a key development driver in the globalSouth and main foreign exchange earner for 65 (out of69) developing countries. Tourism can be a huge forcefor good, helping local communities by providingemployment, improving living standards and acting toprotect natural resources and habitats. Unfortunatelya lot of tourism does exactly the opposite.

Set up in 1989 Tourism Concern is a uniqueindependent charity that campaigns for ethical andfairly traded tourism; development and human rights -as well providing educational resources and advice.

We campaign for Better Tourism – trips where peopleexperience the real community and the community getsreal benefits as a result. Holidays that bring long termbenefits to the local community, create decent jobs forlocal people, promote sustainable growth and arewelcomed by the local people.

Our campaigns support communities in challengingharmful practices and promote forms of tourism thatbring real benefits to local people.

Our VisionTourism which is ethical, fair and a positive experiencefor both travelers and the people and places they visit

Our MissionTo ensure tourism always benefits local people bychallenging bad practice and promoting better tourism

Our PrinciplesIndependence - Tourism Concern is a non-industrybased organisation and believes that its independenceis vital to its role.

Listening - We ensure that we listen to the opinionsand perspectives of our partners in destinationcommunities.

Shared values and vision - We believe in workingwith organisations that share our values and vision.

Inclusivity - We believe that all people have the rightto participate in all decision-making that affects themboth internally and in the work we do.

Ethical practices - We strive to operate in an ethical,sustainable and inclusive manner at all times.

Tourism which is ethical, fair and apositive experience for both travelersand the people and places they visit

www.tourismconcern.org.uk

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Over the year we continued to work on a range ofeducational and awareness raising activities, developingour strategies and aims through rigorous research andconsultation. Tourism Concern has also succeeded ingetting tourism on to the agenda of the UK’s COREcoalition that is working to ensure that the UKGovernment adopts the framework.

This year we completed our research on water andequity in tourism. We partnered with Mwambo CoastalCommunity Network in Zanzibar, the Centre forResponsible Tourism in Goa, and Senghore Associatesin The Gambia, to develop detailed case studies of howtourism influences community access to water and howthe barriers to equitable water access can be overcome.Our findings have revealed 5-star hotels contaminatingvillage wells with sewage; salination of groundwaterdue to over-extraction by industry; diversion of waterfrom agriculture; and cases of desperate villagerstapping hotel pipelines because their own water supplyis insufficient or too costly. The research paper waslaunched at the House of Commons in July.

Tourism Concern’s Empowering Coastal Communitiesproject also came to an end this year. The projecthelped build and strengthen networks of communitybased organisations in Southern India to effectivelychallenge unsustainable tourism development that isthreatening their human rights.

The website was re-designed and re-launched in March2012. Since then the number of visitors to the site hassteadily increased. The new design, improved contentand better promotion (plus a dedicated digitalcommunications manager) helped.

We are now developing a new interactive map fortourists which should increase traffic further. We havealso seen a steady increase in followers on socialmedia.

Over the year 200,000 people visited ourwebsite, with web visits increasing from 7000 inApril 2012 to over 20,000 a month by March2013.

We have increased revenue fromindivudal donors and enagaged withmore people than ever.

Section 2: Annual Report

Section 2: Annual Report

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Tourism Concern's Ethical Tour Operators Group highlights how tourism can bea force for good; by collaborating with the socially responsible tour operatorswho are passionate about minimising negative impacts within the industry.

ETOG is formed by a group of small to medium size tour operators that strive toimprove their Ethical and Responsible Tourism practices. We allow members toexchange ideas, explore and promote best practice - in a non-competitiveatmosphere. We have created a package of activities designed to facilitatedialogue, provide essential information and skills to support operators in thechallenge of running a socially responsible tourism business. For those who arenot quite there yet but want to move towards ethical and responsible tourism,ETOG offers an opportunity to learn from other members and improve theirpractice and ethos about tourism.

www.tourismconcern.org.uk

Ethical Tour Operators Group

April 2012 - meeting at the House of Commons ontravelling ethically to Burma, which was attended byover 100 people.

May - Tourism and Human Rights Roundtable, whichwas attended by industry and civil societyorganisations. Assisted in the review of the Travelifecriteria

June - undertook consumer research into all-inclusiveholidays and highlighted their negative impacts ondestination communities, which was featured on BBCBreakfast TV.

July - launched our Water Equity in Tourism report atPortcullis House, which was endorsed by the membersof the APPG on water and sanitation and theInternational Development Select Committee.

August - distributed 50,000 petition postcards in theNew Internationalist and Geographical magazines onour water justice campaigns in Goa and Alleppey: over1500 people signed our petitions. Participated in thefirst ever tourism and human rights impact assessmentin Kenya.

September - Empowering Coastal Communities workin India completed. Better Tourism Photography Awardslaunched.

October - workshop organised in Zanzibar withcommunity groups, hotels and government to beginaddressing water inequities.

November - Launch of our Better Tourism Campaign.Work started on the Poverty Tourism research.

December - Annual Meeting and dinner, attended byover 100 people.

January - Work started on our interactive map fortourist.

February - Mt Toubkal Trek organized for TourismConcern supporters to promote ethical tourism andraise money for our interactive map project.

March 2013 - Poverty / Slum Tourism project started;working with community groups in favela Rochina inRio.

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Tourism Concern's Burma event on April 16 at theHouse of Commons aimed to start a dialogue abouthow to visit the country ethically and highlight the needfor on-going awareness of the wider challenges facingthe country, and how tourism relates to this.

April 17th was Burmese New Year and there can be fewplaces where this began with greater optimism - theelection of Aung San Suu Kyi heralds a new era of hopefor the country. However, according to her party, theNational League for Democracy (NLD), despite thesignificant steps towards democracy, true democraticreform in Burma remains a long way off.

This situation is reflected in Burma's tourism sector.Although the NLD lifted the full tourism boycott inNovember 2010, there is still a fear that, if not doneethically, tourism could be a source of greater revenueand legitimacy to the government figures and theircronies.

So how to visit Burma ethically? With a full house andthought-provoking questions flowing, our eventfostered important debate and awareness-raisingamong the media, tour operators and general publicabout their responsibilities and other ethical

considerations in this regard. Pro-democracy groups,including the NLD, have suggested that some forms oftourism can bring benefits to local people and assisttheir cause. However, large scale tourism, such as bigorganised tours and cruises, would bring few benefitsand continue to support the regime.The NLD states:

"The successful development of the tourist industry inBurma depends not only on service providers such astravel agents, tour operators, tour guides, hotels andguest houses and transport companies but also on thecooperation of the tourists themselves... We welcomevisitors who are keen to promote the welfare of thecommon people and the conservation of theenvironment and to acquire an insight into the cultural,political and social life of the country while enjoying ahappy and fulfilling holiday in Burma".

Zoya Phan, Campaigns Manager at Burma CampaignUK and a refugee from Burma, highlights that "thechanges in Burma appear impressive in the context ofhow bad things were before, but there is still a verylong way to go to address continuing human rightsabuses and start a transition to democracy".

Our Burma event at the House ofCommons aimed to start a dialogueabout how to visit the country ethically

Section 2: Key Achievments

Section 2: Key Achievments

Section 2: Key Achievments

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Page 6Tourism Concern:

Human Rights RoundtableTourism Concern and the Institute for Human Rights andBusiness and Human Rights convened this meeting on 29thMay to explore what it means for the tourism industry to takea human rights approach, and why this is integral tosustainability. The meeting highlighted the need for the sectorto align with international human rights standards, inparticular, the UN Guiding Principles on Business and HumanRights and emphasised the opportunities offered by the UNGuiding Principles as a framework for making this alignment.

Water Equity in TourismWe launched our Water Equity in Tourism – A HumanRight, A Global Responsibility, report on the 9th Julywhich revealed the stark inequities of water access andconsumption between tourist resorts and local people indeveloping countries. Featuring research from Bali, TheGambia, Zanzibar, and Goa and Kerala, south India, thereport finds that the unsustainable appropriation, depletionand pollution of water by poorly regulated tourism arethreatening the environment, while undermining livingstandards and livelihoods of impoverished local communities.

Save Alleppey CampaignFor centuries the backwaters of Alleppey, Kerala have beenused by local people for cooking, drinking and washing aswell as for transportation, fishing and agriculture. They arealso increasingly popular with tourists, who hire thatchedhouseboats to explore the tranquil palm-fringed waters andpicturesque villages. However, unregulated tourism expansionis threatening rural communities and their environment. Wecampaigned for immediate action by the Kerala Departmentof Tourism to ensure Alleppey tourism is both sustainable andof benefit to local communities.

Tourism Concern:

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Section 3: Campaigns for 2013/14

International tourist arrivals surpassed 1billion (1.035 billion) for the first time inhistory in 2012.

Tourism and DevelopmentDevelopment agencies and governments havepromoted tourism as a driver of economic developmentfor bringing in foreign exchange and corporateinvestment into developing countries. However, thesegovernments have found themselves having to financelarge infrastructural improvements (such as cruise shipterminals and airport extensions) to serve the needs ofthe tourist market.

At a local level there is a growing interest in distributingthe benefits of tourism more widely. Recentdevelopments include the growth of community basedtourism initiatives such as home-stays, communitymanaged hotels, events and tours as well as betterlinkages to the main tourist market through agricultureand crafts. However, market access, marketing skillsand quality standards are key weaknesses that affectthe success of many community based initiatives.

Tourism Concern is needed now more than everThe negative impacts of tourism remain largelyunchecked and are increasing. As one of the largestindustries in the world, tourism’s influence isstaggering. However, like many international and

globalised industries, tourism can undermine humanrights and sadly it is often only possible to see thedamage done when communities, livelihoods andenvironments have already been irreparably damaged.Tourism Concern provides a voice for local people indestination countries, who rarely have the opportunityto tell their story. We consistently challenge the tourismindustry, tourists and the UK government to becomeaware of their impacts and to ensure that tourismalways benefits local communities.

Tourism Concern is also creating solutions through fairtrade tourism development, grassroots capacity buildingand providing tools and information for both the touristand the industry.

Current CampaignsThe focus of our current campaigns is about makingtourism better. Recognising that tourism can be a forcefor good and as a tool for international development.

We will work with industry to improve their operationsand provide advice and information to tourists, in orderthat they can make better and more informed decisionsabout their holidays - ensuring that holidays bring realbenefits to destination communities.

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All InclusivesClearly, there is market demand for all inclusives however, the implications foremployees, other local businesses, the destination economy, and the touristexperience in terms of meaningful cultural exchange, throws up some seriousquestions about the sustainability and ethics of this tourism model.Campaign Aims1. To raise awareness with holidaymakers2. To provide reliable and credible research on the all-inclusive model3. To work with industry to improve the all-inclusive model where possible4. To promote alternative holidays that are better and bring greater benefits.

Slum TourismPoverty or Slum Tourism is the controversial phenomenon of organised excursions toinformal settlements or ‘slums’ in places such as India, the favelas in Rio and thetownships in South Africa. We are using our expertise to influence tour operators toundertake these tours ethically and in a way that benefits local residents.Campaign Aims1. To raise awareness of the issues with tourist2. To produce best practice guidelines for tour operators3. To undertake research in Favella Rochina and engage with local residents / touroperators and tourists4. To produce a tips for tourist leaflet on what how to take a tour ethically which canbe distributed in local hotels in Rio

Ethical TrekkingFrostbite, altitude sickness and even death can be the cost for the porters carryingtrekkers' equipment in the Himalayas, on the Inca Trail in Peru and at MountKilimanjaro, Tanzania. Lack of shelter, inadequate food and clothing, and minimalpay are commonly faced problems.Campaign Aims1. To encourage all UK tour operators to adopt our code of conduct and display theEthical Trekking logo2. To raise awareness with trekkers via media, trekking blogs and magazines3. To work with porter groups in destinations to improve working conditions andsupport

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Every year thousands of volunteers and touristsare lured to giving love to children in need. Butare they fueling the orphanage industry?

Ethical VolunteeringWiith volunteering overseas on development projectsrapidly growing in popularity and increasing numbers ofadventure tour operators offering ‘voluntourism’packages, serious questions have arisen about howsome such projects are managed and how the benefitsare being shared. It is also a challenge for prospectivevolunteers to identify organisations that embrace bestpractice.

Tourism Concern seeks to ensure that volunteering is aforce for good by collaborating with ethical andresponsible international volunteering organisationswho are passionate about maximising the positivedevelopmental outcomes of volunteering, whilst alsoworking to minimise potential negative impacts.

Campaign Aims1. Produce a briefing paper on volunteering2. Produce guidance for potential volunteers3. Improve industry practices promoting the GIVprinciples4. Facilitate continuous improvement by forming a GIVSgroup of operators.

Orphanage TourismIn many parts of the world orphanages have become atourist attraction and a ‘bucket list’ volunteeringopportunity. The orphan child has become a pseudocommodity for volunteers who are lured into giving loveto children in need. The orphanage business has seen a“gap” in the market and is objectifying children allaround the developing world as a product and principalelement of a packaged holiday “orphanagevoluntourism” and this needs to stop.

Tourism and volunteering in orphanages is fuelling thedemand for "orphans", and so driving the unnecessaryseparation of children from their families. In the pastdecade the number of orphan children has declined butthe number of orphanages has risen in response to thedemand from tourists and volunteers.

Campaign Aims1. Raise awareness of the issues with tourists2. Raise awareness with potential volunteers3. Lobby the 50 UK tour operators that currently sendvolunteers to orphanages to stop4. Launch a petition calling on tour operators to ceasesending unqualified volunteers to orphanages.

Section 3: Ethical Volunteering

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Ethical Travel GuideThousands of grass roots, low impact, high sustainability initiatives all over the worldstruggle to tell tourists they exist. Very few of these inspirational initiatives have theresources or skills to market themselves in an industry dominated by multinationalcompanies. Like its predecessors, the 3rd edition of the Ethical Travel Guide is achallenge to this dominance, seeking to redress the balance in order to make tourismfairer. However a print publication has certain limitations, so we would like to fullyupdate and revise the 2013 Edition and make it freely available online.

LibraryIn addition to our campaign work we have built up one of the most extensivelibraries on ethical and fair trade tourism in the world; most of the leading tourismscholars have at one time used our resources, many of which are not availableanywhere else. There are almost 50,000 articles from almost every country – fromindustry, NGO’s and community groups - on subjects as diverse as child sex tourismto golf tourism, from all-inclusive resorts to wildlife tours; from cruise ships to agro-tourism. Additionally we have files on every country as well as over 300 specialistbooks and thousands of journals and publications.

The best solution to save the library is to digitise the information and make it freelyavailable online – not only will this make it easier to manage but will also ensure thatstudents from anywhere in the world can access our unique and authoritativeresources.

Interactive MapA clear role for Tourism Concern is to change consumer behavior in order that peoplemake better and more informed choices about their holidays. Whilst the briefings andnewsletters are important the website needs to be more focused on information thatthis useful for the traveler. We would therefore like to redevelop the website in orderthat it provides easily accessible information to consumers on ethical travel. Acountry by country approach with an interactive map that could combine our issueswith ETOG, and the Ethical Travel Guide is the preferred approach.

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Web visits increased by 165% and e-newsletter subscribers by 137% fromApril 2012 to March 2013

New Website (opposite)Funding is currently being sought to enable us toredevelop our website in order that we can combineour campaigns, educational resources and EthicalTravel Guide into one comprehensive resource. This willnot only improve our campaigning, but also enabletourists to travel more ethically and in a way that bringsbenefits to local communities.

Tourism Concern is the only charity in Europecampaigning on tourism issues and the new website isexpected to attract 500,000 visitors a year. Thisredevelopment will enable Tourism Concern to promotehuman rights, gender equality, end child exploitationand further worker rights in developing countriesconsiderably.

The design and functionality of the new website hasbeen finalised but we are now seeking funding fT toundertake the technical development. The technicalwork has been quoted at £10K and the project support,to coordinate content and the ethical travel guide isestimated at £5K. Once developed the website andethical travel guide will be self-financing and contributeto Tourism Concerns core running costs.

Section 4: Digital Engagement

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e"news&deliveries&&

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Section 5: Finance Report

Although overall income was down weincreased revenue from both individualdonors and ETOG.

Finance updateTourism Concern has always struggled to generate coreincome and has been over reliant on restricted grantincome - it needs to develop a strong base ofindivudual supporters.

Our income essentially comes from three main sources– grants, individuals and industry / academic –previously almost 80% of our income was grant funding– nearly all restricted to specific projects, with the DfIDgrant accounting for most of this.

In 2012/13 the plan was to rebalance income so a thirdwas from individuals, a third from grants and a thirdfrom research projects and industry. Figure 1 shows thepercentage of income from each source over time.

Overall income dropped by 41% and expenses by 37%- most of this is accounted for by DfID project comingto an end. Staff costs increased slightly as we employeda membership officer, ETOG support officer, Head ofPolicy and a digital media manager.

Expenditure on charitable activities accounted for 88%of our expenses with 11% spent on fundraisingactivities and less than 1% on governance costs. Due toloss of the office space we depreciated all officeequipment and PCs (£2K).

£46,941'

£40,194'

£44,172'

£94,027'

£56,804'

£51,812'

£198,370'

£181,912'

£121,018'

£139,301'

0%' 20%' 40%' 60%' 80%' 100%'

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Direct""

Figure 1:Income (%)

Figure 2:Expenses

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£0#

£5,000#

£10,000#

£15,000#

£20,000#

£25,000#

£30,000#

£35,000#

£40,000#

2012/13# 2011/12# 2010/11# 2009/10# 2008/09#

ETOG#

Research#Ac9vi9es#

£0#

£50,000#

£100,000#

£150,000#

£200,000#

£250,000#

2012/13#2011/12#2010/11#2009/10#2008/09#

Restricted#Grants#

Unrestricted#Grants#

Individual GivingDespite the economic downturn, which resulted in charity givingin the UK dropping by 20% in 2012 (the biggest recorded fallever), we increased donations from individuals by 17%. Weintroduced the Friends of Tourism Concern in March 2012(regular donation of £5 a month or more) and currently have191 Friends. There are a further 525 people who have donatedto Tourism Concern. Membership income dropped this yearhowever this is due to changes in accounting procedures –membership income now only relates to regular income(Friends). All other income has been included in donations.

£0#

£10,000#

£20,000#

£30,000#

£40,000#

£50,000#

£60,000#

£70,000#

£80,000#

£90,000#

£100,000#

2012/13# 2011/12# 2010/11# 2009/10# 2008/09#

Sales#

Membership#

Dona>ons#

ETOG, Research and Academic membershipOur Ethical Tour Operators Group grew in 2012/13 and we nowhave almost 30 members. Although we increased themembership fees we also employed a dedicated support officerto manage the group and work with tour operators to improvetheir operations. The group is an important part of ouroperation and allows us to plan campaigns more effectively andwork with some dedicated and inspirational people who trulycare about the people and places they visit.

Grant IncomeUnrestricted grant income (to cover core costs) dropped by 8%.The biggest drop however was in restricted income (mostly dueto the DfID project ending), which dropped by 81% comparedto the previous year.

We are very grateful to the following for their support over theyear: Margaret Hayman Trust, CAFOD, Educational andGeneral Trust, The Morel Trust, the Camden Trust and ofcourse DfID.

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Section 6: Accounts: 2012/13Statement of Financial Activities - year ending 31st March 2013

Unrestricted*funds

Restricted*income*funds

Total*this*year*12/13

Total*last*year*11/12

£ £ £ £

£25,328 - £25,328 £10,462£25,029 - £25,029 £24,000£2,855 £2,855 £5,923

£42 - £42 £122

£19,550 £32,262 £51,812 £176,945£18,758 - £18,758 £23,809£22,195 - £22,195 £22,040£12,625 - £12,625 £5,975

- -

£126,382 £32,262 £158,644 £269,276

£22,306 £22,306£135,131 £32,262 £167,393£1,467 £1,467

£158,904 £32,262 £191,166 £308,020

-£32,522 £0 -£32,522 -£38,744

-£2,224 - -£2,224 -

-£32,522 - -£32,522 -£38,744£50,067 - £50,067 £80,811

£15,321 £0 £15,321 £50,067

Descriptions*by*natural*category

Incoming(resources(from(generated(funds F01 F02 F04

Total(incoming(resources

F05

DonationsDonated*services*and*facilities

Sale*of*resources*/*eventsInvestment*IncomeIncome(resources(from(charitable(activity

Grants*Receivable

Membership*(Friends)

Research*ActivitiesEthical*Tour*Operators*Group

Resources(expended(Fundraising

Charitable*Activities

Governance

Total*resources*expended*

Net*incoming/(outgoing)*resources*before*other*recognised*gains/(losses)Other(recognised!gains/(losses)

Gains*and*losses*on*revaluation*of*fixed*assets*

Net*movement*in*funds

Total*funds*brought*forward

Total(funds(carried(forward(

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Fixed&assetsTangible)assets)Investments)

Total)fixed)assets

Current&assets

Debtors))

Sundry)Debtors

Cash)at)bank)and)in)hand

Total&current&assets

Creditors:)amounts)falling)due)within)one)year)

Net)current)assets/(liabilities)

Total)assets)less)current)liabilities

Creditors:)amounts)falling)due)after)one)year)

Net)assets

Funds&of&the&Charity

Unrestricted)funds

Surplus)(Deficit))for)the)year

Total)unrestricted)funds

Restricted)income)funds)

Total)funds £15,321 £50,067

£15,321 £50,067- -

£50,067 £88,811

-£34,746 -£38,744

£15,321 £50,067

£7,000 -

£22,321 £50,067

£22,321 £47,843

£18,715 £36,085

£41,036 £83,928

£5,424

£19,486 £49,222

£16,126 £34,706

£0 £2,224- -

£0 £2,224

Total)this)year)2012/13 Total)last)year)2011/12

£ £

Balance Sheet

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020 7666 3095

[email protected]

www.tourismconcern.org.uk

1 Cornhill

London, EC3V 3ND

Tourism Concern

Tourism Concern campaigns for better tourism. We arean independent, non-industry based, UK charity, withmembers and supporters from around the world.

Registered Charity No. 1064020.Co. Ltd. by Guarantee (England) 3260052