Tourism Western Australia International Market Profiles ... Library... · Estimated Nights...
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Tourism Western Australia International Market Profiles Year Ending June 2016 Prepared by the Research Team August 2016
Transcript of Tourism Western Australia International Market Profiles ... Library... · Estimated Nights...
Tourism Western Australia
International Market Profiles Year Ending June 2016
Prepared by the Research Team
August 2016
Tourism Western Australia
Page 2 International Market Profiles - Year Ending June 2016
About this report
This report profiles visitors to Western Australia from key international source markets; markets
Western Australia has a marketing presence in, as well as key emerging markets. The source of the
data is Tourism Research Australia’s International Visitor Survey (more details on page 16). As with all
surveys, the visitation estimates have an associated margin of error – see notes at the foot of each
page for confidence intervals that should be applied to the visitation estimates.
To jump to the profile page of a specific market, click on the hyperlinks below. To return to this page,
click ‘back to top’ in the upper right hand corner of each page.
China pg. 1
Germany pg. 2
Hong Kong pg. 3
India pg. 4
Indonesia pg. 5
Japan pg. 6
Korea pg. 7
Malaysia pg. 8
New Zealand pg. 9
Singapore pg. 10
Switzerland pg. 11
United Kingdom pg. 12
United States of America pg. 13
Sources and Definitions pg. 14
Tourism Western Australia
Page 3 International Market Profiles - Year Ending June 2016
China1 (Back to top)
% Change 3 Year
AAGR▲ YE Jun-15 YE Jun-16 YE Jun-16
– YE Jun-15
WA
Estimated Spend ($ Mil) $205 $244 19.0% 16.5%
Estimated Visitors 41,300 47,800 15.7% 15.9%
Estimated Nights 2,066,600 1,964,500 -4.9% 6.0%
National
Estimated Spend ($ Mil) $4,778 $6,078 27.2% 31.0%
Estimated Visitors 864,200 1,059,700 22.6% 22.2%
Estimated Nights 36,775,700 41,637,000 13.2% 15.8%
Source: Tourism Research Australia – International Visitor Survey (visitors aged 15+ years).
Note that estimates on this page are based on survey data and need to be considered with these Confidence Intervals. China Sample Size: 258, CI Visitors +/- 14.1%, CI Nights +/- 19.9%.
▲ AAGR = Average Annual Growth Rate
2,390
3,620
4,850
6,080
97
134
171
208
245
Estimated Spend ($m)
WA Australia
8%
6%
2%
12%
99%
0% 25% 50% 75% 100%
1
Visitor Dispersal
EP
ASW
ANW
AGO
ACC
465
665
865
1,065
20.0
27.0
34.0
41.0
48.0
Estimated Visitors ('000)
WA Australia
6%
16%
16%
34%
36%
0% 25% 50%
1
Purpose of Visit
Holiday
VFR
Business
Education
Other
Tourism Western Australia
Page 4 International Market Profiles - Year Ending June 2016
Germany2 (Back to top)
% Change 3 Year
AAGR▲ YE Jun-15 YE Jun-16 YE Jun-16
– YE Jun-15
WA
Estimated Spend ($ Mil) $77 $85 11.1% 0.6%
Estimated Visitors 32,400 35,200 8.6% 4.6%
Estimated Nights 1,111,400 1,157,200 4.1% -5.7%
National
Estimated Spend ($ Mil) $587 $692 17.8% 8.2%
Estimated Visitors 181,200 187,900 3.7% 4.2%
Estimated Nights 8,254,300 9,518,800 15.3% 3.2%
Source: Tourism Research Australia – International Visitor Survey (visitors aged 15+ years).
Note that estimates on this page are based on survey data and need to be considered with these Confidence Intervals. Germany Sample Size: 234, CI Visitors +/- 16.4% CI Nights +/- 25.2%.
▲ AAGR = Average Annual Growth Rate
520
580
640
700
58
65
72
79
86
Estimated Spend ($m)
WA Australia
33%
18%
24%
32%
96%
0% 25% 50% 75% 100%
1
Visitor Dispersal
EP
ASW
ANW
AGO
ACC
151
164
177
190
25.5
27.5
29.5
31.5
33.5
35.5
Estimated Visitors ('000)
WA Australia
9%
1%
8%
23%
78%
0% 25% 50% 75% 100%
1
Purpose of Visit
Holiday
VFR
Business
Education
Other
Tourism Western Australia
Page 5 International Market Profiles - Year Ending June 2016
Hong Kong3 (Back to top)
% Change 3 Year
AAGR▲ YE Jun-15 YE Jun-16 YE Jun-16
– YE Jun-15
WA
Estimated Spend ($ Mil) $88 $70 -20.1% -0.9%
Estimated Visitors 18,300 19,800 8.2% 7.6%
Estimated Nights 1,368,900 768,200 -43.9% -0.8%
National
Estimated Spend ($ Mil) $783 $835 6.6% 11.3%
Estimated Visitors 186,500 216,900 16.3% 9.4%
Estimated Nights 7,578,700 7,576,600 0.0% 4.8%
Source: Tourism Research Australia – International Visitor Survey (visitors aged 15+ years).
Note that estimates on this page are based on survey data and need to be considered with these Confidence Intervals. Hong Kong Sample Size: 127, CI Visitors +/- 21.5%, CI Nights +/- 30.3%.
▲ AAGR = Average Annual Growth Rate
537
637
737
837
53
65
77
89
Estimated Spend ($m)
WA Australia
6%
3%
3%
25%
99%
0% 25% 50% 75% 100%
1
Visitor Dispersal
EP
ASW
ANW
AGO
ACC
139
159
179
199
219
12.1
14.7
17.3
19.9
Estimated Visitors ('000)
WA Australia
3%
10%
5%
35%
61%
0% 25% 50% 75%
1
Purpose of Visit
Holiday
VFR
Business
Education
Other
Tourism Western Australia
Page 6 International Market Profiles - Year Ending June 2016
India4 (Back to top)
% Change 3 Year
AAGR▲ YE Jun-15 YE Jun-16 YE Jun-16
– YE Jun-15
WA
Estimated Spend ($ Mil) $51 $45 -12.1% 18.7%
Estimated Visitors 20,400 19,100 -6.4% 15.6%
Estimated Nights 1,154,500 1,393,400 20.7% 44.0%
National
Estimated Spend ($ Mil) $697 $720 3.3% 22.0%
Estimated Visitors 207,000 227,000 9.7% 14.7%
Estimated Nights 13,079,300 14,093,700 7.8% 21.9%
Source: Tourism Research Australia – International Visitor Survey (visitors aged 15+ years).
Note that estimates on this page are based on survey data and need to be considered with these Confidence Intervals. India Sample Size: 146, CI Visitors +/- 21.9%, CI Nights +/- 23.2%.
▲ AAGR = Average Annual Growth Rate
470
535
600
665
730
31
37
43
49
55
Estimated Spend ($m)
WA Australia
3%
1%
3%
9%
97%
0% 25% 50% 75% 100%
1
Visitor Dispersal
EP
ASW
ANW
AGO
ACC
129
154
179
204
229
11.1
13.5
15.9
18.3
20.7
Estimated Visitors ('000)
WA Australia
12%
7%
13%
65%
17%
0% 25% 50% 75%
1
Purpose of Visit
Holiday
VFR
Business
Education
Other
Tourism Western Australia
Page 7 International Market Profiles - Year Ending June 2016
Indonesia5 (Back to top)
% Change 3 Year
AAGR▲ YE Jun-15 YE Jun-16 YE Jun-16
– YE Jun-15
WA
Estimated Spend ($ Mil) $67 $57 -15.7% -12.9%
Estimated Visitors 27,000 26,000 -3.7% -6.0%
Estimated Nights 714,800 609,200 -14.8% -5.3%
National
Estimated Spend ($ Mil) $439 $536 22.2% 2.6%
Estimated Visitors 136,900 140,800 2.8% 2.8%
Estimated Nights 4,374,000 4,659,600 6.5% 6.1%
Source: Tourism Research Australia – International Visitor Survey (visitors aged 15+ years).
Note that estimates on this page are based on survey data and need to be considered with these Confidence Intervals. Indonesia Sample Size: 214, CI Visitors +/- 18.9%, CI Nights +/-33.6%.
▲ AAGR = Average Annual Growth Rate
435
470
505
540
55
69
83
97
Estimated Spend ($m)
WA Australia
3%
6%
7%
6%
98%
0% 25% 50% 75% 100%
1
Visitor Dispersal
EP
ASW
ANW
AGO
ACC
114
121
128
135
142
25.9
26.8
27.7
28.6
29.5
Estimated Visitors ('000)
WA Australia
15%
8%
8%
43%
35%
0% 25% 50%
1
Purpose of Visit
Holiday
VFR
Business
Education
Other
Tourism Western Australia
Page 8 International Market Profiles - Year Ending June 2016
Japan6 (Back to top)
% Change 3 Year
AAGR▲ YE Jun-15 YE Jun-16 YE Jun-16
– YE Jun-15
WA
Estimated Spend ($ Mil) $66 $69 5.1% 6.0%
Estimated Visitors 23,500 24,700 5.1% 6.4%
Estimated Nights 856,100 826,400 -3.5% 10.2%
National
Estimated Spend ($ Mil) $676 $783 15.7% 4.8%
Estimated Visitors 297,200 347,200 16.8% 7.9%
Estimated Nights 8,219,300 9,057,800 10.2% 1.9%
Source: Tourism Research Australia – International Visitor Survey (visitors aged 15+ years).
Note that estimates on this page are based on survey data and need to be considered with these Confidence Intervals. Japan Sample Size: 139, CI Visitors +/- 19.3%, CI Nights +/- 29.3%.
▲ AAGR = Average Annual Growth Rate
645
680
715
750
785
54.0
60.0
66.0
72.0
Estimated Spend ($m)
WA Australia
5%
3%
5%
11%
95%
0% 25% 50% 75% 100%
1
Visitor Dispersal
EP
ASW
ANW
AGO
ACC
292
306
320
334
348
19.0
21.0
23.0
25.0
27.0
Estimated Visitors ('000)
WA Australia
8%
12%
17%
20%
56%
0% 25% 50% 75%
1
Purpose of Visit
Holiday
VFR
Business
Education
Other
Tourism Western Australia
Page 9 International Market Profiles - Year Ending June 2016
Korea7 (Back to top)
% Change 3 Year
AAGR▲ YE Jun-15 YE Jun-16 YE Jun-16
– YE Jun-15
WA
Estimated Spend ($ Mil) $62 $50 -19.9% -12.2%
Estimated Visitors 13,000 13,700 5.4% 10.6%
Estimated Nights 1,136,000 717,000 -36.9% -17.3%
National
Estimated Spend ($ Mil) $771 $991 28.5% 15.5%
Estimated Visitors 197,200 239,200 21.3% 14.1%
Estimated Nights 10,067,200 12,777,000 26.9% 10.0%
Source: Tourism Research Australia – International Visitor Survey (visitors aged 15+ years).
Note that estimates on this page are based on survey data and need to be considered with these Confidence Intervals. Korea Sample Size: 102, CI Visitors +/- 25.6%, CI Nights +/- 31.3%
▲ AAGR = Average Annual Growth Rate
730
788
846
904
962
1,020
35
43
51
59
67
Estimated Spend ($m)
WA Australia
7%
6%
5%
9%
90%
0% 25% 50% 75% 100%
1
Visitor Dispersal
EP
ASW
ANW
AGO
ACC
181
201
221
241
8.8
9.8
10.8
11.8
12.8
13.8
Estimated Visitors ('000)
WA Australia
7%
6%
23%
22%
45%
0% 25% 50% 75%
1
Purpose of Visit
Holiday
VFR
Business
Education
Other
Tourism Western Australia
Page 10 International Market Profiles - Year Ending June 2016
Malaysia8 (Back to top)
% Change 3 Year
AAGR▲ YE Jun-15 YE Jun-16 YE Jun-16
– YE Jun-15
WA
Estimated Spend ($ Mil) $196 $185 -5.2% 5.7%
Estimated Visitors 75,200 89,200 18.6% 17.7%
Estimated Nights 1,468,500 1,591,500 8.4% 14.8%
National
Estimated Spend ($ Mil) $832 $907 9.0% 7.0%
Estimated Visitors 293,400 320,700 9.3% 7.5%
Estimated Nights 7,199,600 7,598,400 5.5% 8.3%
Source: Tourism Research Australia – International Visitor Survey (visitors aged 15+ years).
Note that estimates on this page are based on survey data and need to be considered with these Confidence Intervals. Malaysia Sample Size: 533, CI Visitors +/- 10.5%, CI Nights +/- 21.9%.
▲ AAGR = Average Annual Growth Rate
720
760
800
840
880
920
150
166
182
198
Estimated Spend ($m)
WA Australia
3%
2%
3%
14%
98%
0% 25% 50% 75% 100%
1
Visitor Dispersal
EP
ASW
ANW
AGO
ACC
200
225
250
275
300
325
55.0
62.0
69.0
76.0
83.0
90.0
Estimated Visitors ('000)
WA Australia
6%
5%
7%
36%
56%
0% 25% 50% 75%
1
Purpose of Visit
Holiday
VFR
Business
Education
Other
Tourism Western Australia
Page 11 International Market Profiles - Year Ending June 2016
New Zealand9 (Back to top)
% Change 3 Year
AAGR▲ YE Jun-15 YE Jun-16 YE Jun-16
– YE Jun-15
WA
Estimated Spend ($ Mil) $147 $134 -8.4% -5.4%
Estimated Visitors 79,200 81,500 2.9% 3.5%
Estimated Nights 2,095,500 1,717,400 -18.0% -12.0%
National
Estimated Spend ($ Mil) $1,623 $1,712 5.5% 6.6%
Estimated Visitors 1,153,700 1,202,600 4.2% 3.8%
Estimated Nights 15,966,200 15,253,000 -4.5% 2.6%
Source: Tourism Research Australia – International Visitor Survey (visitors aged 15+ years).
Note that estimates on this page are based on survey data and need to be considered with these Confidence Intervals. NZ Sample Size: 385, CI Visitors +/- 10.9%, CI Nights +/- 21.1%.
▲ AAGR = Average Annual Growth Rate
1,438
1,493
1,548
1,603
1,658
1,713
113
132
151
170
189
Estimated Spend ($m)
WA Australia
6%
9%
14%
16%
86%
0% 25% 50% 75% 100%
1
Visitor Dispersal
EP
ASW
ANW
AGO
ACC
1,054
1,106
1,158
1,210
70.0
74.0
78.0
82.0
Estimated Visitors ('000)
WA Australia
17%
2%
12%
58%
27%
0% 25% 50% 75%
1
Purpose of Visit
Holiday
VFR
Business
Education
Other
Tourism Western Australia
Page 12 International Market Profiles - Year Ending June 2016
Singapore (Back to top)10
% Change 3 Year
AAGR▲ YE Jun-15 YE Jun-16 YE Jun-16
– YE Jun-15
WA
Estimated Spend ($ Mil) $177 $210 18.4% 2.6%
Estimated Visitors 83,500 96,700 15.8% 13.5%
Estimated Nights 1,015,600 1,204,700 18.6% 6.6%
National
Estimated Spend ($ Mil) $868 $1,075 23.8% 17.0%
Estimated Visitors 325,200 373,200 14.8% 8.2%
Estimated Nights 5,405,400 6,287,200 16.3% 14.3%
Source: Tourism Research Australia – International Visitor Survey (visitors aged 15+ years).
Note that estimates on this page are based on survey data and need to be considered with these Confidence Intervals. Singapore Sample Size: 592, CI Visitors +/- 10.1%, CI Nights +/- 24.8%.
▲ AAGR = Average Annual Growth Rate
730
800
870
940
1,010
1,080
135
154
173
192
211
Estimated Spend ($m)
WA Australia
3%
2%
2%
31%
97%
0% 25% 50% 75% 100%
1
Visitor Dispersal
EP
ASW
ANW
AGO
ACC
235
270
305
340
375
57
67
77
87
97
Estimated Visitors ('000)
WA Australia
3%
4%
11%
31%
63%
0% 25% 50% 75%
1
Purpose of Visit
Holiday
VFR
Business
Education
Other
Tourism Western Australia
Page 13 International Market Profiles - Year Ending June 2016
Switzerland11 (Back to top)
% Change 3 Year
AAGR▲ YE Jun-15 YE Jun-16 YE Jun-16
– YE Jun-15
WA
Estimated Spend ($ Mil) $32 $30 -8.2% 6.4%
Estimated Visitors 11,900 12,400 4.2% 2.1%
Estimated Nights 309,900 251,300 -18.9% 1.8%
National
Estimated Spend ($ Mil) $200 $210 4.8% 11.5%
Estimated Visitors 51,000 51,200 0.4% 4.7%
Estimated Nights 1,742,400 1,749,700 0.4% 4.2%
Source: Tourism Research Australia – International Visitor Survey (visitors aged 15+ years).
Note that estimates on this page are based on survey data and need to be considered with these Confidence Intervals. Switzerland Sample Size: 150, CI Visitors +/- 26.8%, CI Nights +/- 50.1%.
▲ AAGR = Average Annual Growth Rate
168
182
196
210
21.5
26.0
30.5
35.0
Estimated Spend ($m)
WA Australia
29%
13%
17%
29%
94%
0% 25% 50% 75% 100%
1
Visitor Dispersal
EP
ASW
ANW
AGO
ACC
42.0
43.9
45.8
47.7
49.6
51.5
9.2
10.3
11.4
12.5
Estimated Visitors ('000)
WA Australia
3%
7%
7%
20%
81%
0% 25% 50% 75% 100%
1
Purpose of Visit
Holiday
VFR
Business
Education
Other
Tourism Western Australia
Page 14 International Market Profiles - Year Ending June 2016
United Kingdom (Back to top)12
% Change 3 Year
AAGR▲ YE Jun-15 YE Jun-16 YE Jun-16
– YE Jun-15
WA
Estimated Spend ($ Mil) $312 $320 2.5% -2.2%
Estimated Visitors 142,800 147,900 3.6% -2.0%
Estimated Nights 4,349,900 4,314,000 -0.8% -3.3%
National
Estimated Spend ($ Mil) $1,927 $2,040 5.9% 3.8%
Estimated Visitors 629,300 664,500 5.6% 2.9%
Estimated Nights 26,075,900 25,032,700 -4.0% -0.9%
Source: Tourism Research Australia – International Visitor Survey (visitors aged 15+ years).
Note that estimates on this page are based on survey data and need to be considered with these Confidence Intervals. UK Sample Size: 1,048, CI Visitors +/- 8.2%, CI Nights +/- 14.0%.
▲ AAGR = Average Annual Growth Rate
1,610
1,720
1,830
1,940
2,050
277
293
309
325
341
Estimated Spend ($m)
WA Australia
10%
6%
6%
22%
96%
0% 25% 50% 75% 100%
1
Visitor Dispersal
EP
ASW
ANW
AGO
ACC
572
603
634
665
137
143
149
155
Estimated Visitors ('000)
WA Australia
8%
1%
7%
61%
47%
0% 25% 50% 75%
1
Purpose of Visit
Holiday
VFR
Business
Education
Other
Tourism Western Australia
Page 15 International Market Profiles - Year Ending June 2016
USA13 (Back to top)14
% Change 3 Year
AAGR▲ YE Jun-15 YE Jun-16 YE Jun-16
– YE Jun-15
WA
Estimated Spend ($ Mil) $125 $143 14.3% 13.4%
Estimated Visitors 57,100 67,100 17.5% 10.5%
Estimated Nights 1,383,900 1,646,600 19.0% 11.8%
National
Estimated Spend ($ Mil) $1,289 $1,610 24.9% 15.4%
Estimated Visitors 543,500 619,000 13.9% 11.2%
Estimated Nights 12,775,000 14,139,500 10.7% 12.4%
Source: Tourism Research Australia – International Visitor Survey (visitors aged 15+ years).
Note that estimates on this page are based on survey data and need to be considered with these Confidence Intervals. USA Sample Size: 366, CI Visitors +/- 12.0%, CI Nights +/- 21.5%.
▲ AAGR = Average Annual Growth Rate
1,070
1,178
1,286
1,394
1,502
1,610
105
118
131
144
Estimated Spend ($m)
WA Australia
7%
3%
14%
20%
91%
0% 25% 50% 75% 100%
1
Visitor Dispersal
EP
ASW
ANW
AGO
ACC
420
470
520
570
620
47.0
54.0
61.0
68.0
Estimated Visitors ('000)
WA Australia
15%
4%
20%
36%
42%
0% 25% 50%
1
Purpose of Visit
Holiday
VFR
Business
Education
Other
Tourism Western Australia
Page 16 International Market Profiles - Year Ending June 2016
Source and Definitions (Back to top)15
Source:
Tourism Research Australia o Tourism Research Australia is a branch within the Tourism Division of Austrade providing
research information that supports improved decision making, marketing and tourism industry performance for the Australian community.
International Overnight Visitor Survey (IVS): The International Visitor Survey samples 40,000 departing, short-term international travellers over the age of 15 years who have been visiting Australia. The survey is conducted by Computer Assisted Personal Interviewing (CAPI) in the departure lounges of the eight major international airports; Sydney, Melbourne, Brisbane, Cairns, Perth, Adelaide, Darwin and the Gold Coast.
Regional Expenditure Estimates: Regional Expenditure uses a model based approach to allocate international and domestic visitor expenditure to Australian tourism regions.
Definitions:
Average Annual Growth Rate (AAGR): o Calculation of the average annual percentage increase / decrease over a specified period of
years.
Overnight International Visitors Definition: o International visitors aged 15 years and over who spent at least one night in the region.
