Photo: Nick Hall

Tourism Walla Walla Annual Meeting

Growing Tourism, Building Partnerships Presented by David Blandford | January 15, 2015

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Origin of Overnight Visitors to Seattle

Domestic 92%

International

8%

Source: Tourism Economics, 2013

DOMESTIC VISITORS

TOP 4 STATES OF RESIDENCE

WASHINGTON 32%

CALIFORNIA 16%

OREGON 12%

NEW YORK 5%

INTERNATIONAL VISITORS

TOP COUNTRIES

JAPAN U.K. GERMANY FRANCE CHINA KOREA CANADA

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International Arrivals

China 68,042 (+33% YOY)

Japan 41,138 (-26% YOY)

United Kingdom 31,949 (+33% YOY)

Korea 26,622 (+16% YOY)

India 19,809 (+24% YOY)

Arrivals with Port of Entry: Seattle August 2014 YTD

Germany 21,012 (+1% YOY)

France 11,966 (+13% YOY)

Australia 3,464 (-22% YOY)

Hong Kong 2,904 (+47% YOY)

Mexico*

995 (51% YOY)

*Excludes entry by land

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Country of Origin Total Expenditures / Spend

China +13%

Germany +2%

United Kingdom +6%

Korea +2%

2014 vs. 2013

Source: VisaVue

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30%  

35%  

9%  

12%  

16%  13%  

63%  

9%  

5%  10%  

CHINA

Total Spend:

Source: VisaVue

JAPAN

Total Spend:

SOUTH KOREA

Total Spend: 17%  

46%  

11%  

7%  

18%  

King County | Spend by Segment | Q1 & Q2 2014

Lodging Retail Restaurants

Cruise Lines Other

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36%  

17%  6%  

29%  

12%  

King County | Spend by Segment | Q1 & Q2 2014

GERMANY

Total Spend:

UNITED KINGDOM

Total Spend:

33%  

29%  

9%  

12%  

16%  

26%  

29%  8%  

21%  

17%  

FRANCE

Total Spend:

Lodging Retail Restaurants

Cruise Lines Other

Source: VisaVue

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International/Overseas Service

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Recent Seattle Air Service

•  Delta Air Lines – Seoul-Seattle, June, 2014

•  Delta Air Lines – Hong Kong-Seattle, June 2014

•  Delta Air Lines – London-Seattle, March 2014

•  Delta Air Lines – Shanghai-Seattle

•  Delta Air Lines – Tokyo Haneda-Seattle, June 2013

•  All Nippon Airways (ANA) – Tokyo-Seattle, 2012

•  Emirates Airlines – Dubai-Seattle, 2012

•  Condor Airlines – Frankfurt-Seattle, 2011 (seasonal)

•  Delta Air Lines – Osaka and Beijing, 2010

•  Icelandair – Reykjavik-Seattle, 2009

•  Hainan Airlines – Beijing-Seattle, 2008

•  Lufthansa Airlines – Frankfurt-Seattle, 2008

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Seattle: The Pacific Hub Delta Air Lines has increased its local presence in Seattle over the last three years. Alaska Airlines has responded with new routes of its own.

BOZEMAN (BZN)

Seasonal daily service Dec 20, 2014 - Jan 4, 2015. Sat nonstop flights Jan 10, 2015 - Mar 28, 2015.

CALGARY (YYC)*

Two new daily nonstop flights begin Nov 3, 2014.

HONG KONG (HKG) New daily nonstop service begins Jun 16, 2014.

JACKSON HOLE (JAC) Sat nonstop flights return Dec 20, 2014.

LOS CABOS (SJD)* Four weekly flights Dec 20, 2014 - Jan 10, 2015. Sat service begins Jan 17, 2015.

MAUI (OGG)

New daily nonstop service begins Dec 20, 2014.

PALM SPRINGS (PSP) New seasonal daily nonstop starting Dec 20, 2014.

PHOENIX (PHX) 5 new daily nonstop flights beginning Dec 20, 2014.

PORTLAND (PDX) 5 new daily nonstops begin Aug 1, 2014.

SPOKANE (GEG)

4 new daily nonstops begin Nov 3, 2014.

TUCSON (TUS) New Saturday only flight starting Dec 20, 2014.

New Service

BALTIMORE (BWI)

One new daily nonstop service begins Sep 2, 2014.

DETROIT (DTW)

One new daily nonstop service begins Sep 4, 2014.

New Service

ALBUQUERQUE (ABQ) One new daily nonstop service begins Sep 4, 2014.

CANCUN (CUN) One new daily nonstop service begins Nov 6, 2014.

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Does  not  include  des8na8ons  in  Canada  or  Mexico  

Sea)le’s  Nonstop  Intercon5nental  network  has  grown  drama5cally  Primarily  due  to  the  development  of  SeaFle  as  Delta’s  West  Coast  hub  

Sea)le’s  nonstop  intercon5nental  services  in  2009  Delta  service  only  to  Tokyo-­‐Narita  and  Amsterdam  

Sea)le’s  nonstop  intercon5nental  services  in  2014  Delta’s  West  Coast  Interna5onal  Gateway  

Does  not  include  des8na8ons  in  Canada  or  Mexico  

Service  to  AMS  is  twice  daily  in  Summer  Service  on  Delta  Air  Lines   Service  on  other  carriers  

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New  Sea)le  des5na5ons  on  Delta  announced/inaugurated  in  2013  and  2014  Previously  unserved  ci5es  in  bold  

•  Anchorage  (ANC)  •  Boise  (BOI)  •  Bozeman  (BZN)  

•  Calgary  (YYC)  •  Denver  (DEN)  •  Fairbanks  (FAI)  • Hong  Kong  (HKG)  •  Jackson  Hole  (JAC)  •  Juneau  (JNU)  •  Ketchikan  (KTN)  •  Las  Vegas  (LAS)  •  London  (LHR)  •  Los  Angeles  (LAX)  

•  Los  Cabos  (SJD)  • Maui  (Kahului)  (OGG)  

•  Palm  Springs  (PSP)  

•  Phoenix  (PHX)  •  Portland  (PDX)  •  Puerto  Vallarta  (PVR)  •  Sacramento  (SMF)  

•  San  Diego  (SAN)  •  San  Francisco  (SFO)  •  San  Jose  (SJC)  •  Seoul  (ICN)  •  Shanghai  (PVG)  •  Sitka  (SIT)  

•  Spokane  (GEG)  •  Tokyo-­‐Haneda  (HND)  •  Tucson  (TUS)  •  Vancouver  (YVR)  

Delta  has  increased  capacity  and  added  new,  unserved  markets  

Includes  services  announced  in  2014  to  begin  in  2015.  Source:  Delta  Air  Lines.  

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•  Albuquerque  (ABQ)  •  Bal8more  (BWI)    

•  Colorado  Springs  (COS)  •  Cancún*  

(CUN)  

•  Detroit  (DTW)  

•  New  Orleans  (MSY)  

•  Omaha  (OMA)  

•  Salt  Lake  City  (SLC)  •  San  Antonio  (SAT)  •  Tampa  (TPA)  

•  Washington-­‐Dulles  (IAD)  

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New  Sea)le  des5na5ons  on  Alaska    

announced/inaugurated  in  2013  and  2014  Previously  unserved  ci5es  in  bold  

*Served  by  Alaska  from  Oct  2006—April  2010    

Includes  services  announced  in  2014  to  begin  in  2015  Source:  Alaska  Airlines  

Alaska  has  increased  capacity  and  added  new,  unserved  markets  

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Inbound Activity

JATA Board of Directors- Japan

JATA BOARD OF DIRECTORS - JAPAN

NFL CHINA

BRAND USA - GERMANY

MEDIA FAM - JAPAN

MEDIA FAM - FRANCE MEDIA FAM - CHINA

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Outbound Activity

JATA TOURISM EXPO, JAPAN ITB, BERLIN

KOREA SALES TRIP

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Media Value Report 2014 International Advertising Equivalency

Other Countries $441,289

Korea $673,911

France $3,883,013

Germany $4,537,985

United Kingdom $5,331,578

Japan $5,842,530

China $9,938,918

$30,649,224

$0

$5,000,000

$10,000,000

$15,000,000

$20,000,000

$25,000,000

$30,000,000

$35,000,000

Total By Country

Me

dia

Va

lue

s (

US

D)

Jan – Dec 2014

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Media Coverage

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What Tourism Means for Washington

§  155,000 jobs

§  $900 billion annually in visitor spending

§  $1.1 billion annually in state and local taxes

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Our Competitors

LCEDIR | October 2013

2012/2013 State Tourism Budgets

Washington State reflects the WTA 2013 budget

$.48M

$17M

$12M

$14M

$13M

$53M

$12M $7M

$50M

$15M

$7M

$15M

Alaska

$13M

Hawaii $75M

Florida $56M

Illinois $55M

California $50M

Texas $37M

Michigan $27M

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WTA Long-Term Funding Objectives

§  Tourism Industry funded

§  Tourism Industry governed

§  Dedicated and protected funds

§  Accountability

§  Demonstrate Return on Investment

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WTA Next Steps

§  Fall: WTA Industry Survey

§  Completed

§  Submission of report to Legislature by Dec 1, 2014

§  Completed

§  Draft legislation

§  Submitted

§  Tourism Summit, Olympia Feb 12

§  Save date!

§  Get legislation passed in 2015 session

§  Get back into the tourism game!

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Contact Us

watourismalliance.com

experiencewa.com

State Tourism Websites

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Washington Wine

Washington has more than 850 wineries producing vintages from 11 distinct appellations. Washington is the 2nd largest producer of quality

wines in the USA with more than 50,000 acres of vines.

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March 28 – 29, 2015 | tastewashington.org

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By the Numbers

§  Nation’s largest single-region wine & food event

§  230 wineries and 74 restaurants participating

§  6 educational seminars

§  60 exhibitors

§  5,500 attendance; ticket sales up 20% this year

§  Expanded weekend event – Saturday-Sunday

§  New events: The New Vintage, Red & White Party

§  Hotel packages

§  National advertising and PR

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Thank you Walla Walla…

Go Hawks!

Photo: Seattlepi.com

One Convention Place | 701 Pike Street, Suite 800 | Seattle, WA 98191 (206) 461.5800 | fax (206) 461.5855

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