Tourism Product I

Dwaraka Doss Goverdhan Doss Vaishnav College (Autonomous)) College With Potential for Excellence - Linguistic Minority Institution

Affiliated to the University of Madras

Arumbakkam, Chennai- 600 106

CRITERION 1 - CURRICULAR ASPECTS

1.1 CURRICULUM DESIGN & DEVELOPMENT 1.1.3 List of Courses Focusing on Employability/Entrepreneurship/Skill Development

Programme Name & Code - B.A. Travel & Tourism Management-44

SI Course old/New Skil Name of Course Employability Enterprenuership Development no code Syllabus

1644101ourism Business

2 2 1644102 Tourism Product I OldBiodiversity of

1644103| Indian sub- continent

Old

3 Old

1644104 Economics for tourism Old Tourism Business 5 1644205

Old

6 1644206 lourism Product Old

71644207 Basics of

Archaeology Travel agencies

1644309 | and Tour operators

Old

8

New 1644310| Marketing 1644310 Management 9 New

Art and1644311| Architecture in

Ancient IndiaTravel agencies

1644412 and Tour operators

10 New

11 New

New 12 1644413 ourismMarketingg

Art and 1644414 Architecture in

Medieval India 14 1644515 Global Tourism

13 New

New

PRINCIPAL Dwaraka Doss Goverdhan Doss

Vaishnav ÇollegeArumbakkam, Chenai -600106.

Dwaraka Doss Goverdhan Doss Vaishnav College (Autonomous) College With Potential for Excellence - Linguistic Minority Institution

Affiliated to the University of Madras Arumbakkam, Chennai - 600 106


1.1 CURRICULUM DESIGN & DEVELOPMENT

1.1.3 List of Courses Focusing on Employability/Entrepreneurship/Skill Development Programme Name & Code - B.A. Travel & Tourism Management-44

Social and New1644516 Cultural history of

India Hotel

15

New

1644517| Management and Catering

16

New 1644518 uman rights and

17 1644S15 tourism

New 18 1644519 Basics of Tourism

Personnel New 19 1644620

Management 1644621 FrontOffice

ManagementNew

20

New 21 1644622 Eco tourism

1644626 Air ticketing and

1644626Fare construction New

22

1844101 Frinciplesof Tourism

23 New

Tourism Products 24 1844102

of India New 1844103 Tourism

Geography 25

New1844205 ourismn

Mangament 26

New

27 1844206 history of India_ 1844206 Socio-cultural

New

Event 28 1844207

Management Art and

1744311 | Architecture of India

New

29

New

1744414Communication

for Tourism 30

New 31 1644515 Global Tourism Revision

PRINCIPAL Dwaraka Doss Goverdhan Doss

Vaishnav College Arumbakkam, Chennai 600106.

Dwaraka Doss Goverdhan Doss Vaishnav College (Autonomous) College With Potential for Excellence Linguistic Minority Institution

Affiliated to the University of Madras Arumbakkam, Chennai - 600 106


1.1 CURRICULUM DESIGN & DEVELOPMENT 1.1.3 List of Courses Focusing on Employability/Entrepreneurship/Skill Development

Programme Name & Code - B.A. Travel & Tourism Management-44

32 1644516 Human rights New 1644518 Kesearch

Methodology 33

New 1644520 Basics of 1644520 ComputerS 34

New 1644623 Airlines

Management 35

New

1944101 PTinciples of Tourism

36 Revision_

1944102Tourism Products

of India 37 Revision

1944103ransportation

Management Tourism

38 New

39 1944104 Geography New

41944205 ravelAgency

Cultural Heritage of India

1944205 Management New41 1944203 New

1844309Hospitality

Management 42 New

43 1844310lourism

New Entrepreneurship Art and

1844311| Architecture of India I

44

New 1844412 ourism

Marketing 45

New1844413Front Office

1844413Operatio 4 NewArt and

1844414 Architecture of India II

48 1744516 | Global TourismRevision

47

New

49 1744517 HumanResourceManagement New

PRINCIPAL

Dwaraka Doss Goverdhan Doss

Vaishnav College Arumbakkam, Chennai - 600106.

3

Dwaraka Doss Goverdhan Doss Vaishnav College (Autonomous) College With Potential for Excellence - Linguistic Minority Institution

Affiliated to the University of Madras

Arumbakkam, Chennai - 600 106

CRITERION 1 - CURRICULAR ASPECTSS

1.1 CURRICULUM DESIGN & DEVELOPMENT

1.1.3 List of Courses Focusing on Employability/Entrepreneurship/Skill Development

Programme Name & Code- B.A. Travel & Tourism Management-44

Eco Tourism and 1744518 Sustainable

Development 50

New 51 1744519 Airport

Management

52 1744520 Basics of

New

ComputerS New 522 Medical and

1744622 Wellness Tourism 53 New Tourism Law and

54 1744625Ethics New Emerging trends

in tourismn Information

55 1744624 New

Technology in

Tourism56 1744625

New

57 1744626 AirTicketing and 57 1744626 Fare Construction New

PRINCIPAL

Dwaraka Doss Goverdhan Doss Vaishnav College

Arumbakkam, Chennai - 600106.

Choice Based Credit System Regulations

Programme Code: 44

HEAD INCHARGE DEPARTHENT OF TOURISM & TRAVEL MANAGENENT DWARAKA D0CE BumOHAN DOSS VASHNAY COLLEBE

(AUIONDADUS) CHTNNA

PRINCIPAL Dwaraka Doss Goverdhan Dosu Vaishnav College

Arumbakkam, Chennai- 600106.

Bachelor 's degree in Tourism and Travel gement

(Effect ing from the Academie Year 2016-2017 2018-19)

DEPARTMENT OF TOURISM AND TRAVEL

MANAGEMENNT

Administrator

Rectangle

Administrator

Typewritten text

2016-2017

B.A. TOURISM AND TRAVEL MANAGEMENT

Effective from 2015

Credit Based Choice System

SEMESTER PAPER TITLE OF THE PAPER

I Core Paper I Tourism Business I

Core Paper II Tourism Product I

Allied Paper I Bio-Diversity of the Indian Sub-Continent

Non Major Electives Economics of Tourism

II Core Paper III Tourism Business II

Core Paper IV Tourism Product II

Allied Paper II Basics of Archaeology

Non Major Electives Tourism in Tamil Nadu

III Core Paper V Travel Agencies and Tour Operators I

Core Paper VI Marketing Management

Alied Paper III Art and Architecture in Ancient India

IV Core Paper VII Travel Agencies and Tour Operators II

Core Paper VIII Tourism Marketing

Allied Paper IV Art and Architecture in medieval India

Environmental Studies

V Core Paper IX Global Tourism

Core Paper X Social and Cultural History of India

Core Paper XI Hotel Management and Catering

Elective Paper I Human Rights and Tourism

Elective Paper II Basics of Tourism

VI Core Paper XII Personnel Management

Core Paper XIII Front Office Management

Core Paper XIV Eco Tourism

Elective Paper III Air Ticketing and Fare Construction

Elective Paper IV Dissertation

FIRST SEMESTER

CORE PAPER I

TOURISM BUSINESS – 1

UNIT 1 – Definition, History of Travel, Nature, Importance and Scope of Tourism

UNIT 2 – Transport- Road- Rail- Sea- Air- Civil Aviation- Traditional and

Supplementary Accommodation

UNIT 3 – Motivation, Planning and Tourism Administration

UNIT 4 – Social, Physical and Economics Impacts of Tourism- Tourism and

Government Policies

UNIT 5 – Tourism as An Industry- Future of Tourism with Special Reference To

India

CORE PAPER II

TOURISM PRODUCTS- 1

UNIT 1 – Tourist products of India – Natural and Manmade- Historical and

geographical background of the country

UNIT 2 – International tourist – Domestic Tourist – Various kinds of tourism

UNIT 3 – Desert tourism – Desert safari – Desert festival – Adventure tourism –

Types of Adventure tourism – Rural tourism – Village tourism – Tourism

landscape – Fairs and Festivals in villages – Coastal and wild Life Tourism –

Medical tourism

UNIT 4 – Cultural tourism- Cuisine and special dishes of India – Customs of India

– Ancient, Medieval and Modern Costumes Of India – Fairs and Festivals of India

UNIT 5 – Newly created tourist destinations – Hill Stations, Theme Parks and

Tourism Development Strategies

ALLIED PAPER I

BIO DIVERSITY OF THE INDIAN SUB CONTINENT

UNIT 1 - Indian Sub Continentas A Geographical Unit Location, Position And

Neighborhood

UNIT 2 - Weather Conditions of India - Seasons - Temperature - Rainfall -

Peculiar Features And Significance Of Indian Monsoon

UNIT 3 - River - Lakes - Coastal Areas - Backgrounds - Beaches - Island

UNIT 4 - Forest - Wild Life Sanctuaries - National Parks - Botanical Gardens

Zoological Parks

UNIT 5 - Flora - Fauna - Ecology - Area Development - Role of Government In

Promoting The Physical Wealth Of India

NON-MAJOR ELECTIVE

ECONOMICS OF TOURISM

UNIT 1: Introduction - history of Tourism- introduction of annual holidays-paid

holidays -- mass tourism- basic travel motivators- factors influencing growth of

tourism- different types of tourism

UNIT 2: Tourism and foreign exchange earnings- tourism and employment-

tourism and labour capital ratio- tourism and regional development- tourism and

national income- tourism and tax revenues

UNIT 3: Tourism promotion- origin of advertising- selection of advertising

agency- public relations techniques- tourism publicity- modern information

techniques in tourism.

Unit 4: sustainable tourism- indicators of sustainability- rural tourism and

sustainability medical tourism- local participation and development.

UNIT 5: tourism and the state- role of the state in promoting tourism- Manila

Declaration Act World Tourism Organization- Indian Tourism Development

Corporation (ITDC)- Tamilnadu Tourism Development Corporation (TTDC)

SECOND SEMESTER

TOURISM BUSINESS - II

UNIT 1 - Organization - Formal and informal Organization - Organization Chart -

Forms of Organization - Authority and Responsibility - Accountability

UNIT 2 - Measurement of Tourism - Categories of Tourism Statistics Method of

Measurement - Sample Surveys - General problems of Measurement - Role of

WTO

UNIT 3 - Role of State in Tourism - National Tourism Organization - Functions of

NTO Tourism Administration in India

UNIT 4 - Defining Business Travel - Geographical factor for Distribution -

Structure of the Markets - Conference Building Process Incentive Travel -

Marketing Objectives

UNIT 5 - Information Technology in Tourism: Modern Media Techniques -

Networking - Internet and Tourism Industry - Computer Technology Computers in

Air Cargo, Airlines, Hotels and Railways - Computers Reservation Systems (CRS)

TOURISM PRODUCTS II

UNIT 1 - The People of India - Their Heritage - Arts and Crafts

UNIT 2 - Art and Architecture - Style adopted over the Ages - Archaeological

Sites - Religious Sites - Hindu, Jain, Buddhist, Muslim, Sikh and Christian

UNIT 3 - Famous Museums - Monuments - Libraries, Galleries - Their location

and Assets

UNIT 4 - Performing Arts of India - Classical Dance and Music - Different styles -

Different Schools - Musical Instruments - New Centers of Learning

UNIT 5 - Handicrafts of India - Indian Folk Culture

ALLIED PAPER II

BASICS OF ARCHAEOLOGY

UNIT 1: archaeology- definition- scope, nature, importance

UNIT2: exploration procedure, trends, significance and importance

UNIT 3: excavation- aims- methods and types

UNIT 4: epigraphy- its importance- types of inscriptions- brahmi script

Unit 5: numismatics- its illustration- types of coins study of the coins of Guptas,

Cholas, Pandyas and Vijayanagar

THIRD SEMESTER

TRAVEL AGENCIES AND TOUR OPERATORS-I

UNIT 1 - Meaning and Definition of a Travel Agency and Tour Operators - Travel

Agency Growth - Structure - Functions - Types of Travel Agency - Wholesaler

Retailer and Tour Operators Distinction between Wholesale Travel Agency and

Tour Operator

UNIT 2 - Growth and Development of Tourist Organization with special reference

to India – Sargeant Committee Jha ITDC - TTDC

UNIT 3 - International Tourist Organization - WTO - IATA - UFTAA - PATA -

ICAO – ASTA -TAAI

UNIT 4 - Future of Travel Agencies - Travel and Trade Publications - Travel

Agents - Training Programme - Travel Agency's Sponsored Programmes

UNIT 5 - Travel Agency fairs and Benefits - ITB (International Tourism Board) -

WTM Travel Mart) - Travel Trade Workshop - EIBTM (Business Travel

Meetings)

MARKETING MANAGEMENT

UNIT 1- Definition - Features - Evolution - Functions - Importance of Marketing –

Selling Transportation - Marketing Environment - Marketing Plan

UNIT 2 - Storage, Warehousing, Risk Bearing- Market information-Grading -

Standardization and Market Finance

UNIT 3 - Prođuct Policies -- Product Mix - Alteration of Product Mix - Product

Life Style - Branding Packaging - New Product Development - Classification of

Consumer Goods in Marketing

UNIT 4 - Understanding the Market and Consumer Behavior Factors Influencing

Buyer Behavior - Buyer Decision Process - Need and Criteria for Market

Segmentation

UNIT 5 - Pricing for Products Objectives - Channels of Distribution Factors

Influencing Channel Decision -Sales Promotion- Elements of Sales Promotion -

Consumer Sales and Dealer Sales

ART AND ARCHITECTURE OF ANCIENT INDIA

UNIT 1 - Background - Meaning of Art - Architecture - Sculpture - Painting and

Indian Iconography

UNIT 2 - Indus Valley Civilization - Town Plan - Great Bath - Terracotta - Vedic

Art and Architecture

UNIT 3 - Mauryan Art - Buddhist Architecture - Pataliputra Palace - Stupas -

Pillars - Chaityas - Monasteries Art and Architecture under Sungas and Kushanas -

Gandhara and Madura School Of Architecture

UNIT 4 - Golden Age of Indian Art under the Guptas - Evolution of the Baddhist

and Brahminical Art - Ajanta and Ellora Caves - Temple at Bhitargaon

UNIT 5 - Art and Architecture of the South - Hindu Style of Architecture –

Pallavas- Kailasanath Temple - Vaikunda Perumal Temple – Chalukyas

FOURTH SEMESTER

TRAVEL AGENCIES AND TOUR OPERATORS – I1

UNIT 1 - Nature and Scope of Tour Operation - Itinerary Development - Meaning,

Definition, Types of Itinerary

UNIT 2 - Technological Advances in Communication - Mass Media Technologies

- Computers - Videotex Systems

UNIT 3 - Travel Documents - Travel Formalities - World Travel laws - Itinerary

Preparation - Pricing, Cost and Selling a Tour - Policies, Practices and Problems in

Tour Management

UNIT 4 - Future Trends in Travel Management - Information Technology in

Tourism - Global Distribution System - Computerized Reservation System (CRS) -

Amadeus - Sabre - Apollo - Galileo

UNIT 5 - Travel Agency Accounting - The Basic Accounting System used in

Travel Industry - Procedure - Financial Analysis - Control Techniques - Cash Flow

Analysis - Cost Volume Profit Analysis - Budgetary Control

TOURISM MARKETING

UNIT 1 - Concept of Marketing in Tourism - Definition of Tourism Marketing -

Tourism marketing Mix - Tourism Product - Special Features of Tourism

Marketing

UNIT 2 - Difference between Travel Market - Commodity Market - Analysis of

Tourism Service System - Introduction - Model of Tourism Industry - Basic

Tourism Model Tourism System - Service Marketing -Consequences - Elements

UNIT 3- Demand for Tourism Types of Tourism Demand Determinants of

Tourism Demand - Effective Demand - Tourism Supply- Laws of Supply -

Elasticity of Supply - Allocating Time for Tourist, Financial Factors

UNIT 4 - Strategic Tourism Marketing - Contribution of Marketing Tour

Organizations - Strategic Decisions and Gaps - Distribution of Tourist Activity,

Communication, Advertisement, Sales Promotion Public Relations -

Merchandising

UNIT 5 - Developing Marketing Skills for Tourism - Creativity - Motivation -

Team Building –Personality Development

ART AND ARCHITECTURE IN MEDIEVAL INDIA

UNIT 1 - Islamic Period Delhi Sultanate - QutbMinarAlaidarwaza Provincial

Architecture- Saracenic Architecture,

UNIT 2 - Temples in Medieval Period - Khajuraho - Puri Jagannath Temple -

Konark - Mount Abu

UNIT 3 - Art and Architecture of the South - Rashtrakutas - Cholas -

Brahadeswara Temple - Gangai Konda Cholapuram - Hoysala Architecture

Vijayanagar Hazara Ramaswamy Temple.

UNIT 4 - Mughal Art and Architecture - Humayun Tomb - Taj Mahal, Fatehpur

Sikri - Jama Masjid - BulandDarwaza - Persian Influence - Paintings - Rajput Style

UNIT 5 - Portuguese Influence - Art and Architecture under the British - Neo

Gothic Style, Forts, India Gate, Rashtrapathi Bhawan - Church - Public Buildings

FIFTH SEMESTER

GLOBAL TOURISM

UNIT 1 - Tourism in Europe -Attractions - Monuments - Theme Parks - Public

Buildings

UNIT 2 - Tourism in North America, Latin America, New Zealand, New York -

Attractions - Monuments - Theme Parks - Public Buildings

UNIT 3 - Tourism in South Africa - Middle East

UNIT 4 - Tourism in South Asia - Nepal and Sri Lanka - South East Asia -

Singapore Malaysia - Thailand - Hong Kong, China and Japan

UNIT 5- Contemporary Issues in Global Tourism - Future of Global Tourism

SOCIAL AND CULTURAL HISTORY OF INDIA

UNIT 1 - Characteristics of Indian Society - Unity in Diversity - Heterogeneous

population- Social Life - Spirit of Toleration

UNIT 2 - Caste System-Varnashrama Dharma-Doctrine of Karma and its

significance

UNIT 3 - Marriages - Types of Marriage - Problems and Changes -- Rituals and -

Joint and Nuclear Family

UNIT 4 - Fairs and Festivals of India - Social, Religious Communal and Tourism

Promotional Fairs - Kite Festival, Boat Race Festival, White Water Festival

UNIT 5 - Impact of the West - Christianity - Urbanization - Western Education -

Social Reforms - Development of Press, Science and Technology

HOTEL MANAGEMENT & CATERING

UNIT 1 - Definition of Hotels - Evolution of Hotel Industry - Classification of

Hotel Chains in India - Star Rating System - Types of Catering Establishments

UNIT 2 Hotel Terminology Dress Code Hotel Division & Department - Food &

Beverage Management, Resort Management - Kitchen - well equipped Bakery,

Kitchen, Confectionary, and House Keeping

UNIT 3 - Organization of Luxury Hotel - Duties and Responsibilities of various

Personnel - study of working of Selected Hotels - Five, Four and Three Stars Plan

of Rooms – European Continental, American - Types of Rooms

UNIT 4 - Sales Promotion and Public Relations - Special Events - Tools of Public

Relations - Crisis Management - Planning the Sales Call - Handling Competitions -

Handling Complaints & Objections

UNIT 5 - Future Trends in Hospitality Industry - Regulatory Conditions &

Guidelines for the Approval of Hotel Project - Role of Association in Hotel

Management - FHRAI & IHRAI

HUMAN RIGHTS AND TOURISM

UNIT 1- Nature - Scope - Evolution of the Concept of Human Rights in the West -

Magna Carta, bill of Rights, Rights of Man

UNIT 2 - Mexico Declaration - Europe Convention on Human Rights - Helsinki

Charter World Conference 1992

UNIT 3 - Human Rights and Fundamental Rights - Duties of Citizens - Amnesty

International

UNIT 4 - Human Rights and Tourism Related Issues Trafficking in Women and

Children - Drug Trafficking - Dispossession and Displacement of People - Tourism

Public Safety and Health

UNIT 5 - Tourism and Environment - Marine Coastal Regulation Zone, Rules and

Laws - Tourism and Fragile Eco Systems - Beach, Coastal and Mountains

Community Rights Violation - First Worlds Vs Third World

BASICS OF TOURISM

UNIT 1 - Introduction: The Structure of Computers - Computers and Functions -

Overview of computer Organizations - Computer Representation of information

The Arithmetic Logic Unit - The Control Unit - Memory - Input and Output

Devices - Storage Devices

UNIT 2 - Word Processing: Creating Word Documents - Editing Document Text,

Applying Text Enhancements - Aligning and Formatting, Adding Lists - Numbers

Symbols and the date and time replacing and checking text getting into print.

Formatting pages - Working with columns - Constituting high quality tables -

Managing data in Word - Creating customized merge documents - Publishing

online Forms

UNIT 3 - Data Planning and Creating Tables - Creating and Using Forms -

Modifying Tables - Working with External Data - Creating the Relational Data

Base - Enhancing Form Design Producing reports Creating Queries

UNIT 4 - Internet: Introduction to Internet - Resources of Internet -- Hardware and

Software requirements of Internet - Internet Service Providers - Internet

Addressing - Mail using Mai from a Shell Account - Introduction to Web - Using

the Web

UNIT 5 - Tourism: Introduction to Tour net, Features of Tour Manager: Costing,

Reservation and Cancellation, Requests, Preparation of Exchange orders,

Invoicing and Accounts

SIXTH SEMESTER

PERSONNEL MANAGEMENT

UNIT 1 - Definition and Function of Personnel Management

UNIT 2 - Man Power Management -Planning - Recruitment - Selection –

Placement –Criteria for Assessment

UNIT 3 - Communication - Important Channels - Suggestions of Schemes

UNIT 4 - Transfers, Promotions and Termination of Services - Wages and Salary -

Principles and Techniques of Wage Fixation - Morale - Its Importance - Employee

Attitude and Behavior

UNIT 5 - Job Enrichment - Executive Development - Work Environment - Fatigue

safety and Accident Prevention

FRONT OFFICE MANAGEMENT

UNIT 1 - Front Office Operations and Responsibilities - Guest Cycle - Front

Office System " Desk Equipment Computer Applications Front Office Forms Front

Office communications Communications Guest Relations Front Office Security -

Inter Departmental Communication

UNIT 2 - Front Office Management - Management Functions - Establishing Room

Rate - Room Availability - Budgeting Evaluating

UNIT 3 - Registration - Receiving - Greeting Guests - Types of Registration -

Documents Generated - Registration - Operating Modes - Room Procedures -

Group Arrival

UNIT 4 - Front Office Accounting - Cash and Credit - Cashiers papers - handling

Credit Cards - Cheques and Accounts - Banking and Deposits - Foreign Exchange

Regulations

UNIT 5 - Information System - Mail Service - Message - Keys - Local Information

- Bell and Service - Layout Staff - Luggage Procedure - Door Care- Parking -

Telephone Procedures – Telex

ECO TOURISM

UNIT I- Definition of Ecology - Environment Ecosystem - Ecosystem Diversity-

Habitat - Community - Cultural Eco System

UNIT 2- Introduction to Eco Tourism Principles of Eco Tourism Public protected

areas – Eco Tourism Venues - Privately owned protected areas- Tpes of Eco

tourism with sports related eco tourism activities

UNIT 3 - Relationship between Ecology and Tourism - Sustainability - Carrying

Capacity - Absorbing Capacity - An overview of Tourism Activities and their

linkage to Ecology and Environment

UNIT 4 - Environmental Education and Legislation - needs and strategies with

special emphasis on tourism - suggestions for long term sustainable tourist

activities

UNIT 5 - Ecological Planning - UN Initiatives on Ecology & Environment -

National Policy on Ecology & Environment - Methodology for developing New

Tourism Activities without affecting existing Ecology & Environment

AIR TICKETING & FARE CONSTRUCTION

UNIT 1 - Air Transport: Airlines Abbreviations, Codes and Definitions - Aircraft

and in-flight services - Airport facilities and special passengers - Automation -

Baggage - International Regulations

UNIT 2 - Airfares and Ticketing - 1: Arrangement of the Tariff Manuals - Terms

and Definitions - Published Fares - Currency Regulations - Round and Circle Trip

fares – Journeys in different classes - Special fares Discounted fares - Taxes -

Ticketing instructions – BSP Procedures - Stock Control and Security of

accountable documents

UNIT 3 - Airfares and Ticketing - 2: Review of basic Fare Construction Principles

- The mileage system - Lowest combination principle - Around the World Fares -

"Open Jaw" Journeys -Re-routings - Collection of Fares

UNIT 4 - Tour Programmes: Terms and abbreviations - Types of Tours - How and

why tours are produced - Items included in a tour brochure - Booking Conditions -

Reservation Procedures

UNIT 5 - Travel Formalities: The Passport - Health Certificates - Taxes, Customs

and Currency, Travel Insurance - General preventive measures – The Travel

Information Manual (TIM) - Consequence of Negligence

Bachelor's degree in Tourism and Travel Management


(Effecting from the Academie Year 2018-19)

DEPARTMENT OF TOURISM AND TRAVEL MANAGEMENNT

Programme Code: 44


(AUIONDADUS) CHTNNA



B.A.TOURISM AND TRAVEL MANAGEMENT

Effective from 2018

Choice Based Credit System

SEMESTER PAPER NO TITLE OF THE PAPER

I Core Paper I Principles of Tourism

Core Paper II Tourism Products of India

Allied Paper I Tourism Geography

Non-Major Elective

History of Labour movement in

India

II Core Paper III Tourism Management

Core Paper IV Socio-Cultural history of India

Allied Paper II Event Management

Non-Major Elective Tourism in Tamilnadu

III Core Paper V

Travel agencies and Tour

Operators I

Core Paper VI Marketing Management

Allied Paper III Art and Architecture of India

IV Core Paper VII Travel agencies and Tour Operators II

Core Paper VIII Tourism Marketing

Allied Paper IV Communication for Tourism



Core Paper X Human Rights

Core Paper XI Hotel Management and Catering

Elective Paper I

Research Methodology

Elective Paper II Basics of Computers

VI Core Paper XII Personnel Management

Core Paper XIII Front office Management

Core Paper XIV Eco Tourism

Elective Paper III Airlines Management

Elective Paper IV

Dissertation/Long Tour with

field report

B.A. TOURISM AND TRAVEL MANAGEMENT

FIRST SEMESTER

PRINCIPLES OF TOURISM

UNIT 1 – Definition of Tourism – History of Travel – Nature of Tourism – Importance and

Scope of Tourism

UNIT 2 – Modes of Transport – Road – Rail – Sea – Air - Civil Aviation – Tourism and

Hospitality Industry.

UNIT 3 – Tourism typology– Motivation for travel –Tourism Planning and Tourism Policy in

India

UNIT 4 – Functions and Factors of Tourism – Social, Physical and Economic Impacts of

Tourism – Tourism and Government Policies

UNIT 5-Tourism as an Industry–Tourism growth with special reference to India – Tourism

Administration in India

BOOKS FOR REFERENCE:

1. A.K. Bhatia – International Tourism Management, Sterling Publishers Pvt Ltd, New Delhi,

2003

2. A.K. Bhatia – Tourism Development - Principles and Practices, Sterling Publishers Pvt

Ltd, New Delhi, 2003

3. Pushpinder S. Gill – Dynamics of Tourism, Anmol Publications Pvt Ltd, New Delhi,

1999

4. Pran Nath Seth – Successful Tourism Management, Sterling Publishers Pvt Ltd, New

Delhi, 1997

5. P.C. Sinha, Tourism Planning, Anmol Publications Pvt Ltd, New Delhi, 2005

TOURISM PRODUCTS OF INDIA

UNIT 1 – Introduction – Tourism Products of India – Natural and Manmade – Historical and

Geographical Background of the country – States, Union Territories and Capitals – Islands

UNIT 2 – Monuments – Museums – Palaces – Forts of India

UNIT 3 - Desert Tourism in India – Desert Safaris – Desert Festival – Adventure Tourism-

Types of Adventure Tourism- Major Adventure Zones of India

UNIT 4 – Ecotourism in India – Eco tourist Destinations of India – Hill Stations – Beaches –

Wildlife Sanctuaries – National Parks - Rural Tourism - Medical Tourism

UNIT 5 – Cultural Tourism – Cuisines and Special Dishes of India – Customs of India – Dances

of India- Music – Fairs and Festivals of India – Handicrafts of India -Culture and Heritage

Conservation – INTACH


1. Dr. Thandavan & Dr. Revathy Girish – Tourism Product, Volume 1, 2; Dominant

Publishers, Delhi, 2005

2. Satyender Singh Malik – Adventure Tourism

3. Cohen – Rethinking Sociology of Tourism

4. Fairs and Festivals of India, Hindology Books, Delhi, 2006

TOURISM GEOGRAPHY

UNIT 1 – Definition of Geography –Understanding World and India Maps – Political &

Physical maps – Continents - North America, South America, Europe, Asia, Africa, Australia –

Poles; Arctic and Antarctic – Oceans

UNIT 2 – Understanding GMT – 24hrs Time Clock –World Time Zones – International Date

Line – Traffic Conference Areas – Time calculation - Equator – Tropic of Cancer –Tropic of

Capricorn – Latitudes and Longitudes

UNIT 3– Indian Sub-Continent as a Geographical Unit – Location, Position and Neighbourhood

– Biogeographic Zones of India - Weather Conditions of India – Types of Monsoon–

Significance of Indian Monsoon

UNIT 4 – Definition of River – Lakes – Coastal areas – Backwaters – Beaches – Islands –

Forests – Deserts – Glaciers – Mountains – Wildlife sanctuaries – National Parks – Zoological

Parks

UNIT 5 –Physical Features of India – Biodiversity – Flora – Fauna – Ecology – Ecosystem –

Biosphere Reserve - Role of Government in promoting the physical wealth of India– Special

wildlife projects – Chipko movement – Forest Conservation Act (1980) – Wildlife Protection

Act (1972)


1. Sidhartha, K. and S. Mukherjee (2009), “Geography through Maps”, Kisalaya

Publications Pvt. Ltd, New Delhi.

2. Singh, R.L (2011), “Elements of Practical Geography”, Kalyani Publishers, New Delhi

3. Dr.RevathyGirish (2012), “Biodiversity of India – A Tourism Persepctive”, Wisdom

Press, New Delhi.

4. Khan M.Z.A (2001), “Text Book of Practical Geography”, Concept Publishing Company,

New Delhi.

5. Oxford Student Atlas for India – Competitive Exams Edition (2016), Oxford University

Press, New Delhi.

SECOND SEMESTER

TOURISM MANAGEMENT

UNIT 1 – Organisation – Formal and informal Organisation – Organisation Chart – Forms of

Organisation – Authority and Responsibility – Accountability

UNIT 2 – Measurement of Tourism – Categories of Tourism Statistics – Method of

Measurement – Sample Surveys – General problems of Measurement – Role of WTO

UNIT 3 – Role of State in Tourism – National Tourism Organisation – Functions of NTO –

Tourism Administration in India

UNIT 4 – Defining Business Travel – Geographical factor for Distribution – Structure of the

Markets – Conference Building Process – Incentive Travel – Marketing Objectives

UNIT 5 – Information Technology in Tourism: Modern Media Techniques – Networking –

Internet and Tourism Industry – Computer Technology – Computers in Air Cargo, Airlines,

Hotels and Railways – Computers Reservation Systems (CRS)


1. A.K. Bhatia – International Tourism Management, Sterling Publishers Pvt Ltd, New Delhi,

2003

2. Pran Nath Seth – Successful Tourism Management, Sterling Publishers Pvt Ltd, Delhi,

1997

3. A.K. Raina – Fundamentals of Tourism System, Kanishka Publishers, New Delhi, 2004

4. Mario D’Souza – Tourism Development and Management, Mangal Deep Publications,

Jaipur, 2003

5. A.K. Bhatia – Tourism Development – Principles and Practices, Sterling Publishers Pvt


SOCIO-CULTURAL HISTORY OF INDIA

UNIT 1 – Characteristics of Indian Society – Unity in Diversity – Heterogeneous Population

Social Life – Spirit of Toleration

UNIT 2 – Caste System – Varnashrama Dharma – Doctrine of Karma and its Significance.

UNIT 3 – Marriages – Types of Marriage – Problems and Changes – Rituals and Ceremonies –

Joint and Nuclear Family

UNIT 4 – Fairs and Festivals of India – Social, Religious Communal and Tourism Promotional

Fairs – Kite Festival, Boat Race Festival, White Water Festival, Pushkar Fair

UNIT 5 – Impact of the West – Christianity – Urbanization – Western Education – Social

Reforms – Development of Press, Science and Technology


1. A.L Basham – Cultural History of India, Oxford University Press

2. C.N. Shankar Rao – Sociology – Principles of Sociology with an Introduction to Social

Thought, S. Chand & Company, New Delhi, 2007

3. Om Prakash – Cultural history of India, New Age International (p) Ltd, New Delhi, 2005

4. MajumdarA. R.C, The History and Culture of Indian People – The Classical Age –

Bharatiya Vidya Bhavan Series - 1997

6. Nilakanta Sastri. K.A. – A Comprehensive History of India, Kolkata, 1957

EVENT MANAGEMENT

UNIT 1 – Definition - Scope of Event Management - Introduction to Conventions – Exhibitions

- Meetings – Definition & Components - Nature and Demand of Conference Market - Growth

and Development of Event Industry - Economic and Social Significance.

UNIT 2 – Types of Events, Event Planning - Varieties & Importance of Events - Key Steps to

Successful Events Characteristics and Complexities of Events - Checklist for different Events –

Planning Schedule & Actions Agenda.

UNIT 3 – Conference Programme designing – Timing – Supervision – Presentation - Catering

and Hospitality – Transportation – Teleconferencing - Recording & Publishing - Sponsorship –

Sponsors – Organizers -Customers & Guests - Event Planning - Key Characteristics - Pre-Event

Responsibilities - Legal Issues - Negotiations.

UNIT 4 – Events and Tourism, Business Tourist - Tourism & Culture - Incentive Tours Risk

Management - Safety and Global Issues in Event Management

UNIT 5 – MICE Tourism Events - National & International Scenario International Trade Fairs &

Marts –Germany – China – Singapore – Hongkong - UK - Events and Tourism Marketing –

CORE


1. Bhatia A.K. (2001), Event Management, Sterling Publishers, New Delhi.

2. David C. Watt (1998), Event Management in Leisure and Tourism, Pearson, UK.

3. Joe Gold Blatt (1997), Special Events- Best Practices in Modern Event Management, John

Wiley and Sons, New York.

4. Avrich Barry (1994), Event and Entertainment Marketing, Vikas, New Delhi.

5. Panwar J.S. (1998), Marketing in the New Era, Sage, New Delhi.

THIRD SEMESTER

TRAVEL AGENCIES AND TOUR OPERATORS – I

UNIT 1 – Meaning and Definition of a Travel Agency and Tour Operators – Travel Agency

Growth – Structure – Functions – Types of Travel Agency – Wholesaler - Retailer and Tour

Operators – Distinction between Wholesale Travel Agency and Tour Operator

UNIT 2 – Growth and Development of Tourist Organization with special reference to India –

Sargeant Committee – Jha – ITDC – TTDC

UNIT 3 - International Tourist Organisation – WTO – IATA – UFTAA – PATA – ICAO –

ASTA – TAAI

UNIT 4 – Information technology in Tourism – Networks- Website – Web Browser –URL –

Search Engines – Travel Blogs - E-Tourism Business -Case Studies of Successful Tourism

businesses – Makemytrip – Yatra – Goibibo

UNIT 5 – Travel Agency fairs and Benefits – ITB (International Tourism Board) – WTM

(World Travel Mart) – Travel Trade Workshop – EIBTM (Business Travel Meetings)


1. Mohinder Chand – Travel Agency Management, Anmol Publications Pvt Ltd, New

Delhi, 2000

2. Mohinder Chand – Travel Agency Management – An Introductory Text, 2nd Revised and

Enlarged Edition, Anmol Publications Pvt Ltd, New Delhi, 2000

3. Pran Nath Seth – An Introduction to Travel and Tourism, Sterling Publishers Pvt Ltd,

Delhi, 1998

4. Pran Nath Seth – Successful Tourism Management, Sterling Publishers Pvt Ltd, Delhi,

1997



MARKETING MANAGEMENT

UNIT 1- Definition – Features – Evolution – Functions – Importance of Marketing – Selling and

Transportation – Marketing Environment – Marketing Plan.

UNIT 2 - Storage, Warehousing, Risk Bearing – Market Information – Grading –

Standardization and Market Finance.

UNIT 3 - Product Policies – Product Mix – Alteration of Product Mix – Product Life Style –

Branding – Packaging – New Product Development – Classification of Consumer Goods in

Marketing.

UNIT 4 - Understanding the Market and Consumer Behavior Factors Influencing Buyer

Behavior – Buyer Decision Process – Need and Criteria for Market Segmentation.

UNIT 5 - Pricing for Products – Objectives – Channels of Distribution – Factors Influencing

Channel Decision – Sales Promotion – Elements of Sales Promotion – Consumer Sales and

Dealer Sales.


1. Philip Kotler – Marketing Management, Prentice Hall of India Pvt Ltd, 1993

2. Philip Kotler – Marketing Principles, Prentice Hall of India Pvt Ltd, 1993

3. Romila Chawla – Tourism Marketing and Development, Sonali Publications, New Delhi,

2004

4. Rajan Nair – Marketing, Sultan Chand & Sons, New Delhi, 1983

5. P.C. Sinha – Tourism Marketing, Anmol Publications, Delhi, 2003

6. Amarchand and Varadharajan – Text Book of Marketing

7. William Stanton – Fundamentals of Marketing

8. R.K. Malhotra - Tourism Marketing, Anmol Publications Pvt Ltd, 2005

9. S.S. Vernekar, Sandeep Goel – Marketing of Services – Strategies for Growth, Deep &

Deep Publications, New Delhi, 2005

ART AND ARCHITECTURE OF INDIA

UNIT 1- Bhimbetka Caves - Indus Valley Art and Architecture – Harappan Art – Seals –

Terracotta – Buddhist Architecture: Maurya’s contribution (Ashoka) – Stupas – Rock and Pillar

Edicts – Chaityas and Viharas – Ajanta and Ellora Caves – Gandhara School of Art – Mathura

School of Art – Gupta Age

UNIT 2 - Islamic Art and Architecture – Delhi Sultanate Art & Architecture – Qutb Minar –

Tughlaqabad Fort – Architectural Techniques– Contribution of Mughals – Fatehpur Sikri – Red

fort – Taj Mahal – Mughal Paintings

UNIT 3 – Colonial Architecture – Fort St. George – Fort St. Williams – Features of French

Architecture – Features of Portuguese Architecture - Famous Architects of Colonial Period

UNIT 4 - Architectural Styles of India – Features - Nagara Style – Vesara Style – Dravidian

Style– Indo Islamic Architecture – Indo- Saracenic Style of Architecture

UNIT 5 - Religious Architecture of India – Temples – Mosques – Churches – Gurudwara


1. Dr. Revathy Girish – Indian Tourist Panorama, Dominant Publishers and Distributors,

New Delhi, 2007

2. Satish Grover – The Architecture of India – Islamic, Vikas Publishing House Pvt Ltd,

1981

3. Nilakanta Sastri. K.A – A History of India, Oxford University Press, 1966

4. Anand Singh – Tourism in Ancient India, Serials Publications, New Delhi, 2005

5. Percy Brown – Indian Architecture, D.B. Taraporevala Son & Company Ltd, 2003

FOURTH SEMESTER

TRAVEL AGENCIES AND TOUR OPERATORS – II

UNIT 1 – Nature and Scope of Tour Operation – Itinerary Development – Meaning, Definition,

Types of Itinerary

UNIT 2 – Technological Advances in Communication – Mass Media Technologies – Computers

– Videotex Systems

UNIT 3 – Travel Documents – Travel Formalities – World Travel laws – Itinerary Preparation –

Pricing, Cost and Selling a Tour – Policies, Practices and Problems in Tour Management

UNIT 4 – Future Trends in Travel Management – Information Technology in Tourism – Global

Distribution System – Computerized Reservation System (CRS) – Amadeus – Sabre – Apollo –

Galileo

UNIT 5 – Travel Agency Accounting - The Basic Accounting System used in Travel Industry –

Procedure – Financial Analysis – Control Techniques – Cash Flow Analysis – Cost Volume

Profit Analysis – Budgetary Control





1999

3. R.K. Sinha – Growth and Development of Modern Tourism, Dominant Publishers, New

Delhi, 2003

4. Mohinder Chand – Travel Agency Management, Anmol Publications Pvt Ltd, New

Delhi, 2000


Enlarged Edition, Anmol Publications Pvt Ltd, New Delhi, 2000

TOURISM MARKETING

UNIT 1 - Concept of Marketing in Tourism – Definition of Tourism Marketing – Tourism

Marketing Mix – Tourism Product – Special Features of Tourism Marketing.

UNIT 2 - Difference between Travel Market – Commodity Market – Analysis of Tourism

Service System – Introduction – Model of Tourism Industry – Basic Tourism Model – Tourism

System – Service Marketing – characteristics of service marketing- Consequences – Elements.

UNIT 3 - Demand for Tourism – Types of Tourism Demand – Determinants of Tourism

Demand – Effective Demand – Tourism Supply- Laws of Supply – Elasticity of Supply –

Allocating Time for Tourist, Financial Factors.

UNIT 4 - Strategic Tourism Marketing – Contribution of Marketing Tour Organizations –

Strategic Decisions and Gaps –Branding -Pricing -Advertisement, Sales Promotion – Public

Relations – Merchandising.

UNIT 5 - Developing Marketing Skills for Tourism – Creativity – Motivation – Team Building –

communication - Personality Development


1. Philip Kotler – Marketing Management, Prentice Hall of India Pvt Ltd, 1993

2. Romila Chawla – Tourism Marketing and Development, Sonali Publications, New Delhi, 2004

3. P.C. Sinha – Tourism Marketing, Anmol Publications, Delhi, 2003

4. Amarchand and Varadharajan – Text Book of Marketing

5. R.K. Malhotra - Tourism Marketing, Anmol Publications Pvt Ltd, 2005

6. S.S. Vernekar, Sandeep Goel – Marketing of Services – Strategies for Growth, Deep &Deep

Publications, New Delhi, 2005

COMMUNICATION FOR TOURISM

UNIT 1 – Scientific Writing -Technical Writing - Magazine - Webpage - Newspaper -Format,

Content and Design

UNIT 2 – Tour Report Writing: One Day Tour Report – Five to Ten Days Tour Report – Report

Purpose and Functionality

UNIT 3 – Designing and Content Organization - Brochure - Notice - Publicity - Advertisements

– Posters

UNIT 4 – Communication Styles – PowerPoint Slide Presentation – Microsoft Office – Excel

Spread sheet

UNIT 5 – Format of Letter Writing - E-Mail- Google and other Social Media Platforms


1. Brunt.P. (1997), Market Research in Travel and Tourism, Butterworth and Heinemann,

UK.

2. Clark, Riley,M., Wood,R.C. (1998), Researching and Writing Dissertations in

Hospitality and Tourism, UK.

3. Neilson C. (2001), Tourism and the Media: Tourist Decision Making, Information and

Communication, Hospitality Press, Melbourne.

4. Arvaham E. & Ketter E. (2008), Media Strategies for Marketing Places in Crisis,

Elsevier, UK

FIFTH SEMESTER

GLOBAL TOURISM

UNIT 1 - Tourism in Europe –Attractions and Monuments in France, UK, Italy, Spain,

Netherlands, Greece

UNIT 2 - Tourism in North America & South America – Attractions, Public Buildings in

Newyork - Natural attractions and Monuments of Mexico –Attractions in Canada, Brazil

UNIT 3 – Tourism in Africa & Middle East – Attractions in SouthAfrica, Egypt, Turkey

UNIT 4 – Tourism in South Asia – Sri Lanka – South East Asia – Singapore – Malaysia –

Thailand – Indonesia - Tourism in East Asia - Hong Kong, China and Japan.

UNIT 5 – Contemporary Issues in Global Tourism – Future of Global Tourism


1. Lonely Planet – China, Japan

2. Ruth Blackmore – Rough Guide to South East Asia

3. Foder’s Explorer

4. Badra G.S. – Globalization and Marketing Management, Deep and Deep Publication Ltd,

New Delhi


1999

7. K.K Sharma – World Tourism Today, Sarup & Sons, New Delhi, 2004

HUMAN RIGHTS

UNIT 1 – Nature – Scope – Evolution of the Concept of Human Rights in the West – Magna

Carta, bill of Rights, Rights of Man.

UNIT 2 – Mexico Declaration – Europe Convention on Human Rights – Helsinki Charter –

World Conference 1992.

UNIT 3 – Human Rights and Fundamental Rights – Duties of Citizens – Amnesty International.

UNIT 4 – Human Rights and Tourism Related Issues – Trafficking in Women and Children –

Drug Trafficking – Dispossession and Displacement of People – Tourism Public Safety and

Health.

UNIT 5 – Women Studies – Definition- Meaning-Evolution of women studies in India-Feminist

Theory - Women Rights – Violence against Women.


1. K.S.Murthy - The Quest for Peace

2. V.R.Krishna Iyer - Human Rights and Inhuman Wrongs

3. J.C. Johari - Human Rights and New World Order

4. Arun Ray Mahapatra - Public Interest Litigations and Human Rights

HOTEL MANAGEMENT & CATERING

UNIT 1 – Definition of Hotels – Evolution of Hotel Industry – Classification of Hotel Chains in

India – Star Rating System – Types of Catering Establishments

UNIT 2 – Hotel Terminology – Dress Code – Hotel Division & Department – Food & Beverage

Management, Resort Management – Kitchen – well equipped Bakery, Kitchen, Confectionary,

House Keeping

UNIT 3 – Organisation of Luxury Hotel – Duties and Responsibilities of various Personnel –

study of working of Selected Hotels – Five, Four and Three Stars – Plan of Rooms – European,

Continental, American – Types of Rooms

UNIT 4 – Sales Promotion and Public Relations – Special Events – Tools of Public Relations –

Crisis Management – Planning the Sales Call – Handling Competitions – Handling Complaints

& Objections

UNIT 5 – Future Trends in Hospitality Industry – Regulatory Conditions & Guidelines for the

Approval of Hotel Project – Role of Association in Hotel Management – FHRAI & IHRAI


1. Romila Chawla – Accommodation Management and Tourism, Sonali Publications, New

Delhi, 2006

2. J. Mathews – Hotel Management and Hospitality, Aavishkar Publishers, Jaipur, 2006

3. Y.P. Singh, Effective Hotel Management, Anmol Publications, New Delhi, 2001

4. Yogendra Sharma – Hotel Management, Kanishka Publishers, New Delhi

5. S. Kannan – Hotel Industry in India, Deep & Deep Publications Pvt Ltd, New Delhi

RESEARCH METHODOLOGY

UNIT 1 – Research – Definition – Characteristics – Objectives – Types of Research

UNIT 2 – Research Design – Importance – Qualitative vs Quantitative – Research Problem

UNIT 3 – Data Collection – Primary Data – Secondary Data – Questionnaire method – Schedule

- Interview

UNIT 4 – Hypothesis – Types of Hypothesis – Testing a hypothesis - Plagiarism

UNIT 5 – Report writing – Steps in Report writing –Foot notes – Bibliography


1. Research Methodology Practice – P. Philominathan – Shri A.V.V.M. Pushpam College –

Poondi –Thanjavar

2. Research Methodology – Methods & Techniques, Kothari C. R. – Vishwa Prakashan – New

Delhi 1990.

3. An Introduction to Research Procedure in Social Sciences – Gopal M. A. – Asia Publishing

House - Bombay

4. Darlington, Richard B., Sharon Weinberg, and Herbert Walberg (1973). Canonical variate

analysis and related techniques. Review of Educational Research.

BASICS OF COMPUTERS

UNIT 1 – Introduction: The Structure of Computers – Computers and Functions – Overview of

Computer Organisations – Computer Representation of information – The Arithmetic Logic Unit

– The Control Unit – Memory – Input and Output Devices – Storage Devices

UNIT 2 – Word Processing: Creating Word Documents – Editing Document Text, Applying

Text Enhancements – Aligning and Formatting, Adding Lists – Numbers – Symbols and the date

and time replacing and checking text getting into print. Formatting pages – Working with

columns – Constituting high quality tables – Managing data in Word – Creating customized

merge documents – Publishing online Forms

UNIT 3 – Data Planning and Creating Tables – Creating and Using Forms – Modifying Tables –

Working with External Data – Creating the Relational Data Base – Enhancing Form Design –

Producing reports Creating Queries

UNIT 4 – Internet: Introduction to Internet – Resources of Internet – Hardware and Software

requirements of Internet – Internet Service Providers – Internet Addressing – Mail using Mail

from a Shell Account – Introduction to Web – Using the Web

UNIT 5 – Tourism: Introduction to Tour net, Features of Tour Manager: Costing, Reservation

and Cancellation, Requests, Preparation of Exchange orders, Invoicing and Accounts


1. V. Raja Raman – Introduction to Computer Science

2. Gini Courter, Annette Marquis – Microsoft Office 2000

3. Harely Han – Internet Complete Reference

LONG TOUR WITH FIELD REPORT

SIXTH SEMESTER

PERSONNEL MANAGEMENT

UNIT 1 – Definition and Function of Personnel Management

UNIT 2 – Man Power Management – Planning – Recruitment – Selection – Placement – Criteria

for Assessment

UNIT 3 – Communication – Important Channels – work place communication - Creating

Employee Suggestions of Schemes .

UNIT 4 – Transfers, Promotions and Termination of Services – Wages and Salary – Principles

and Techniques of Wage Fixation – Morale – Its Importance – Employee Attitude and Behaviour

- Grievences

UNIT 5 – Job Enrichment – Executive Development – Work Environment – Fatigue safety and

Accident Prevention


1. David A. DeCenzo& Stephen P. Robbins – Personnel/ Human Resource Management,

Prentice Hall of India Pvt Ltd, New Delhi, 2007

2. ArunMonappa& Mirza s Saiyadain – Personnel Management, Tata McGraw Hill Publishing

Company, New Delhi

3. C.B. Mamoria& S.V. Gankar – Personnel Management, Himalayan Publishing House,

Mumbai, 2005

4. P.C. Tripathi – Personnel Management and Industrial Relations, Sultan Chand & Sons, New

Delhi

5. G.R. Krishna & P.G. Aquinas – Personnel Human Resource Management, Author Press,

Delhi, 2004 6. Arya P.P. & Tandon B.B – Human Resource Development, Deep & Deep

Publications Pvt Ltd, New Delhi

FRONT OFFICE MANAGEMENT

UNIT 1 – Front Office Operations and Responsibilities – Guest Cycle – Front Office System –

Front Desk Equipment – Computer Applications – Front Office Forms – Front Office

Communications – Guest Relations – Front Office Security – Inter Departmental

Communications

UNIT 2 – Front Office Management Functions – Establishing Room Rate –

Room Availability – Reservation- Reservation System - Types of Reservation –Group

Reservation.

UNIT 3 – Registration – Receiving – Greeting Guests – Types of Registration – Documents

Generated – Registration – Operating Modes – Room Procedures – Group Arrival

UNIT 4 – Front Office Accounting – Cash and Credit – Cashiers papers – handling Credit Cards

– Cheques and Accounts – Banking and Deposits – Foreign Exchange Regulations

UNIT 5 – Information System – Mail Service – Message – Keys – Local Information – Bell and

Service – Layout Staff – Luggage Procedure – Door Care – Parking – Telephone Procedures –

Telex


1. Michael L Kesavana and Richard M. Brooks – Front Office Procedures, Educational

Institutional, American Hotel and Motel Association

2. M A Khan - Front Office, Anmol Publications Pvt Ltd, New Delhi, 2005

3. Sudhir Andrews – Hotel Front Office Training Manual, TATA McGraw-Hill Publishing

Company Ltd, New Delhi, 2004

4. Paul B White and Helen Beckley – Hotel Reception, Edward Arnold Ltd, London

5. S.K. Bhatnagar – Front Office Management

6. Suchi Garg – Front Office Management, Alfa Publications, New Delhi, 2006

ECO TOURISM

UNIT 1 – Definition of Ecology – Environment – Eco System – Eco System Diversity – Habitat

– Community – Cultural Eco System

UNIT 2 – Introduction to Eco Tourism – Principles of Eco Tourism – Public protected areas –

Eco Tourism Venues – Privately owned protected areas – types of Ecotourism with sports related

eco-tourism activities

UNIT 3 – Relationship between Ecology and Tourism – Sustainability – Carrying Capacity –

Absorbing Capacity – An overview of Tourism Activities and their linkage to Ecology and

Environment

UNIT 4 – Environmental Education and Legislation – needs and strategies with special emphasis

on tourism – suggestions for long term sustainable tourist activities – Environment Impact

assessment

UNIT 5 – Ecological Planning – UN Initiatives on Ecology & Environment – National Policy on

Ecology & Environment – Methodology for developing New Tourism Activities without

affecting existing Ecology & Environment


1. David B. Weaver – The Encyclopedia of Eco Tourism, Oxford University Press

2. P.C. Sinha - The Encyclopedia of Eco Tourism, Anmol Publications, New Delhi

3. Prabhas Chandra – International Eco Tourism, Environment Rules and regulations,

Kanishka Publications, Delhi, 2003

4. Prabhas Chandra – Global Eco tourism, Codes, protocols and Charter, Kanishka

Publications, Delhi, 2003

5. Ravee Chauhan – Eco Tourism – Trends and Challenges, Vista International Publishing

House, New Delhi, 2006

6. Shashi Prabha Sharma – Tourism and Environment, Kanishka Publishers, New Delhi,

2006

7. Ramesh Chawla – Ecotourism and Development, Sumit Enterprises, New Delhi, 2006

8. Satish Chandra Nigam – Ecotourism and Sustainable Development, Rajat Publications,

New Delhi, 2006

AIRLINES MANAGEMENT

UNIT 1 – Definition of Aviation – History of Aviation industry– Airlines Terminologies–

Structure of an Aircraft – Types of Aircrafts –Aircraft and Inflight services –Different classes of

services - International Regulations

UNIT 2 – Airports – Airport Procedures –Baggage Handling –Lounges - Special Passengers -

Evolution of Commercial airlines – Popular Airports in India – Popular airports in the World -

Flag carrier Aircrafts of Countries

UNIT 3 –IATA – IATA codes– Nodal agencies of Aviation in India–Tariff Manuals - BSP –

Stock control and Security of Accountable documents

UNIT 4 – Types of Journeys – Evolution of Tickets - Types of Fares – Terminologies in Fare

Construction – Re-routings

UNIT 5 – Travel Formalities - Passport – VISA - Health Certificates – Taxes – Customs -

Currency – Travel Insurance – General preventive measures – Travel Information Manual (TIM)

– Consequences of Negligence


1. Guides to IATA/UFTAA Training Courses and journals published by International Air

Transport Association and Universal Federation of Travel Agent Association

2. Jagmohan Negi – Air Travel Ticketing and Fare Construction, Kanishka Publishers, New

Delhi, 2004

3. Jagmohan Negi – International Tourism and Travel, S.Chand & Company Ltd, New

Delhi, 2004


Enlarged Edition, Anmol Publications Pvt Ltd, New Delhi, 2000.

DISSERTATION

Bachelor's degree in Tourism and Travel Management


(Effecting from the Academie Year 2018-19)

DEPARTMENT OF TOURISM AND TRAVEL MANAGEMENNT

Programme Code: 44


(AUIONDADUS) CHTNNA



Administrator

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Administrator

Typewritten text

ACADEMIC YEAR 2019-2020

B.A.TOURISM AND TRAVEL MANAGEMENT

Effective from 2018

Choice Based Credit System

SEMESTER PAPER NO TITLE OF THE PAPER

I Core Paper I Principles of Tourism

Core Paper II Tourism Products of India

Allied Paper I Transportation Management

Non-Major Elective Tourism Geography

II Core Paper III Travel Agency Management

Core Paper IV Cultural Heritage of India

Allied paper II Event Management

Non Major Elective Tourism in Tamilnadu

III Core Paper V Hospitality Management

Core Paper VI Tourism Entrepreneurship

Allied Paper III Art and Architecture of India I

IV Core Paper VII Tourism Marketing

Core Paper VIII Front Office Operations

Allied Paper IV Art & Architecture of India II

Industrial Visit / Long Tour with field

report



Core Paper X Human Resource Management

Core Paper XI

Eco Tourism and Sustainable

Development

Elective Paper I Airport Management

Elective Paper II Basics of Computers

VI Core Paper XII Medical & Wellness Tourism

Core Paper XIII Tourism Law and Ethics

Core Paper XIV Emerging Trends in Tourism

Elective Paper III Information Technology in Tourism

Elective Paper IV Air Ticketing and Fare Construction

Administrator

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SEMESTER – I

CORE PAPER I

PRINCIPLES OF TOURISM

Course Objective: This paper deals with the basic concepts of Tourism studies and helps the

students to understand various elementsofTourism and evaluatethere ofvariousorganizations of

Tourism.

Unit I Evolution ofTourism: Definition - Importance and scope of Tourism - Exploring travel for

Religious purposes - Early Pleasure Travel - Thomas cook- The Grand Tour - Annual Holiday - Paid Holidays - Tourism: Elements - Basic & GeographicalComponents

Unit II Motivation for Tourism: Physical motivators- Push and Pull factors - Interpersonal motivators - Status and Prestige motivators - Other motivators - Impacts of Tourism: Socio-Cultural Impacts

- Economic Impacts - Environmental Impacts.

Unit III Forms of Tourism: Inter - Regional and Intra - Regional Tourism - Inbound and Outbound

Tourism - Domestic and International Tourism -Types of Tourism: Cultural Tourism -

Religious Tourism - Business Tourism - Educational Tourism - Wildlife Tourism - Heritage

Tourism – Adventure Tourism -Eco Tourism - Wine Tourism- Ayurvedic and other important aspects of Tourism.

Unit IV Tourism planning and policies: National Tourism Organization (NTO) - India Tourism

Development Corporation (ITDC) - Tamil Nadu Tourism Development Corporation (TTDC)-

Tourism Development in India- UNWTO

Unit V Tourism Administration in India: Sargent Committee - Adhoc Committee - L.K. Jha

Committee - Formation of Ministry of Tourism - Department of Tourism (DOT).

BOOKS FOR STUDY

1. Bhatia. A.K. (2004),Tourism Development, Sterling publications, New Delhi.

2. Krishnan .K. Kamra, Mohinder Chand (2004), Basics of Tourism, Kanishka Publishers,

Delhi.

BOOKS FOR REFERENCE

1. Sudhir Andrew (2007), Introduction to Tourism & Hospitality, Tata-McGraw-Hill, New

Delhi.

2. B.N. Singh, Manas Chatterjee (2005), Tourism in India, RBSA Publishers, Jaipur.

3. Bhatia. A.K. (2007), The Business of Tourism, Sterling publications, New Delhi.

4. Nafees.A. Khan (2001), Development ofTourism in India, Anmol Publications, New

Delhi.

5. Pran Nath Seth -Tourism Planning

CORE PAPER II

TOURISM PRODUCTS OF INDIA

Course Objectives: The course will enable students to understand, appreciate and know the

importance of the resources available in India. The subject explores India as a preferable Tourist

destination.

Unit I

Tourism Resources: Definition and Classification - Natural Resources - Manmade Resources -

Features of Tourism Products

Unit II

Natural Resources: Beaches - Beaches in Goa and Juhu Beach - HillStations: Ooty, Shimla &

Darjeeling - Back water areas of India – Islands: Lakshadweep - Andaman & Nicobar – Deserts

- Mountain Ranges

Unit III

National Parks, Wildlife Sanctuaries & Zoological Parks: Definition of National Parks,

Wildlife Sanctuaries & Zoological Parks - Keoladeo National Park - Jim Corbett National Park –

Manas Wildlife Sanctuary - Bandipur National Park – Arignar Anna Zoological Park.

Unit IV

Museums: Madras Museum - National Museum, New Delhi - Victoria Memorial Museum,

Kolkata - Salar Jung Museum, Hyderabad - Amusement Parks: Wonder La, Bangalore - Essel

World, Mumbai.

Unit V

Heritage Sites: UNESCO - Definition and Origin - Criteria for UNESCO World Heritage site

selection - World Heritage Sites of India: Mahabodhi Complex, Bihar - Rock Shelters of

Bhimbetka, Madhya Pradesh – Mahabalipuram – GangaikondaCholapuram - Elephanta Caves –

Rani ki Vav - Churches of Goa - Western Ghats.

BOOKS FOR STUDY

1. Dr. Kulwant Singh Pathania, Dr. Arun Kumar (2008), Tourism in India, Regal Publication,

New Delhi.

2. K.K. Sharma (2006), Places of Tourism in India, Mahaveer & Sons , New Delhi.

BOOKS FOR REFERENCE

1. Lavkush Mishra, (2005), Religious Tourism in India, Mohit Publications, New Delhi.

2. Ramesh Chandra, (2004), Historical Monuments of India, Commonwealth Publications,

New Delhi.

3. Kailash Hariharan Iyer, (2006), Tourism Development in India, Vista International

Publishing house, Delhi.

Allied Paper – I

Transportation Management

Unit 1: Transportation: History- Modes of Transportation – Road, Rail, Water, Air – Role of

Transport in tourism – Jumbo Jets and Mass Tourism –Advent to high speed trains –Super high

speed trains

Unit 2: Rail Transportation: Introduction - Indian Railways –Functions of IRCTC – Railway

reservation –Indrail pass – Eurail Pass – UNESCO heritage trains – Darjeeling Himalayan

Railway – Nilgiri mountain Railway –Kalka Shimla Railway – Luxury trains: Venice Simplon

Orient Express –The Golden Eagle – The Blue Train – The Maharajas' Express – Palace on

Wheels – Deccan Odyssey –The Golden Chariot – Royal Rajasthan on wheels

Unit 3: Road Transportation: Roads – International roads –Silk road, Asian Highway Network

– Pan American Highway – Trans African Highway – International roads of India – concept of

National Highways and State Highways –Buses and Coaches - State express Transport

Corporation of Tamil Nadu– Kerala State Road Transport Corporation - Private Operators –Ashok Leyland – Parveen Travels - Global Car Rental – Introduction –Procedures – Insurance

Plan – Case studies

Unit 4: Air Transportation: History of Air Transport – Types of Air Carriers – International –

Domestic – Scheduled – Non Scheduled – Shorthaul – Long haul –Low Cost Carriers – Aircraft

Manufacturers - Configuration of Flight – Space Tourism

Unit 5: Water Transport: History of Water Transportation -Ferries –Types of Ferries –Cruises

– Origin of Cruising – Classification of Cruises –Cruise Requirements – Booking a Cruise –

Cruise Product benefits – Cruise Circuit – Carnival cruise, Holland America, Princess cruises,

Costa cruise –Celebrity cruise, Royal Caribbean, Norwegian cruise, Star cruise,Angriya,

Nefertiti, Vrinda, Alaknanda.

BOOKS FOR STUDY

1. Bhatia.A.K., (2001), International Tourism Management, Sterling publications, New

Delhi.

2. P.S. Senguttuvan (2006), Fundamentals of Air Transport Management, Excel Books,

New Delhi.

3. IATA/UFTAA Foundation Course Text Book (2017), IATA Publication, Montreal.

BOOKS FOR REFERENCE

1. Prakash Thalvar (2006), Tourism and Travel Management - Travel and Tourism, Vol.

I,Isha Books, New Delhi.

2. Bhatia.A.K. (2012), The Business of Travel Agency & Tour Operation Management,

Sterling Publications., New Delhi

3. Seth,P. N (2006),Successful Tourism Management Vol.1&2,Sterling Publication. Delhi.

NON MAJOR ELECTIVE (NME) I

TOURISM GEOGRAPHY

Course Objectives: This course is designed in a motive to familiarize the students with the

various geographical aspects that are inter related to Tourism. It acts as a foundation course for

the students.

Unit I

Introduction:Definition of Geography – Maps and their uses – Types of Maps: Physical Maps

– Political Maps – Topographic Maps – Climatic Maps – Road Maps – Thematic Maps -

Tourism Geography: Definition – Importance

Unit II

Fundamental Concepts: Definition of River – Lakes – Backwaters – Beaches – Islands –

Forests – Deserts – Glaciers – Mountains – Wildlife sanctuaries – National Parks – Zoological

Parks

Unit III

Understanding World Geography: Physiography of North America, South America, Europe,

Asia, Africa and Australia – Distribution of Major Lakes, Rivers, Oceans, Mountain ranges,

Plateaus and other distinct landforms - Equator – Tropic of Cancer –Tropic of Capricorn –

Latitudes and Longitudes – International Date Line - GMT

Unit IV

Indian Sub - Continent: Indian Sub-Continent as a Geographical Unit – Location, Position and

Neighbourhood– Reasons why India is called a Sub - Continent

Unit V

Physiographic Aspects of India:Flora – Fauna – Biodiversity – Ecosystem –Ecology –

Biosphere Reserve - Role of Government in promoting the physical wealth of India

BOOKS FOR STUDY

1. Sidhartha, K. and S. Mukherjee (2009), “Geography through Maps”, Kisalaya

Publications Pvt. Ltd, New Delhi.

BOOKS FOR REFERENCE

1. Dr.RevathyGirish (2012), “Biodiversity of India – A Tourism Persepctive”, Wisdom Press,

New Delhi.

2. Oxford Student Atlas for India – Competitive Exams Edition (2016), Oxford University

Press, New Delhi.

SEMESTER-II

Core Paper–III

Travel Agency Management

Unit 1: Travel Trade and Recognition: Evolution of Travel Agency Business. – Setting up of a

Travel Agency –IATA Accreditation – Regulatory Framework – Forms of Organisation –

Changing Scenario of Travel Trade

Unit 2: Travel Agency and Tour Operators: Functions and Responsibilities – Sources of

income of a Travel Agency –Types of Travel Agency – Wholesale, Retail, Full Servixe, Online –

Tour Operators –Functions and Service – Types of Tour Operators – Inbound, Outbound,

Domestic, Ground Operators

Unit 3: Tour Packaging: Components of Tour Packages - Itinerary Planning and Development

– Meaning of Itinerary – Importance of Itinerary – Types of Itinerary – Resources and steps for

Itinerary Planning - Do's and Don’ts of Itinerary Preparation – Types of Your Packages –

Independent, Incentive, Inclusive, Escorted, Hosted, Customised.

Unit 4: Travel Documentation: Familiarisation with Travel Information Manual (TIM) –Passport – Types of Passport – Procedure to apply for Passport –VISA – Types of VIisa-

Procedure to apply for Visa –Health Certificate and Health Insurance – General preventative

measures- Consequences of Negligence.

Unit 5: Organisations and Travel Fairs: Organisations – Pacific Asia Travel Association

(PATA), United Federation of Travel Agents Association (UFTAA), Travel Agents Association

of India (TAAI), Indian Association of Tour Operators (IATO) – Travel Industry Fairs–International Tourism Borse (ITB)–World Travel Mart (WTM) –International Brussels Travel

Fair (BTF) – Travel Trade Workshop (TTW) – European Incentive and Business Travel and

Meetings (EIBTM) –PATA Travel Mart.

BOOKS FOR STUDY

1. Bhatia. A.K., (2012), The Business of Travel Agency & Tour operation Management,

Sterling Pub., New Delhi.

2. JagmohanNegi, (2005), Travel Agency Operations - Concepts and Principles,Kanishka

Publisherss, New Delhi.

BOOKS FOR REFERENCE

1. Chand, Mohinder, (1998), Travel Agency Management, Anmol Publication, New Delhi.

2. Seth,P. N (2006), Successful Tourism Management Vol.1&2, Sterling Publication, Delhi.

3. Bhatia.A.K., (2001), International Tourism Management, Sterling publications, New

Delhi.

4. Singh.L.K., (2008), Management of Travel Agency, Isha Books, Delhi.

CORE PAPER IV

CULTURAL HERITAGE OF INDIA

Course Objectives: This paper aims to develop knowledge about India's society, culture and

customs and thereby; specifies their impact on Tourism. This paper discusses about the various

Cultural Tourism products of India.

Unit I

Culture: Definition - Characteristics and Salient features of Indian Culture - Significance of

Geography on Indian culture - Family in Indian Society: Definition and Characteristics -

Functions of the family - Primary and Secondary.

Unit II

Indian Society: Evolution of Caste System - Jati - Varnashrama Dharma - Doctrine of Karma

and its significance - Legal Aspects and Values of Hindu Marriage - Christian marriage and

Muslim marriage - Cuisines of India.

Unit III

Classical Music: Carnatic and Hindustani - Folk Music: Lavani, Bhavageete and Villupaattu -

Classical Dances: Eight classical dances of India - Folk Dances: Garba, Bangra, Gummi,

karagattam and Oyilattam - Cuisines: North Indian Cuisines, South Indian Cuisines - East

Indian Cuisines - West Indian Cuisines - Indian Festive dishes - Street foods concept in India

Unit IV

Festivals: Diwali - Harvest Festivals- Holi - Dussehra - Durga Pooja - Janmashtami - Ganesh

Chathurthi - Rakshabandhan – Basant Panchami - Maha shivratri - Gurupurab- Hemis - Lodhi -

Eid - Ul - Fitr - Bakrid - Christmas - Good Friday - Easter - National Festivals of India:

Republic Day - Independence Day - Gandhi Jayanti

Fairs: KumbhMela - Sonepur Mela - Pushkar Fair - Hemis Gompa - Kolayat - Chandrabagha

Mela - Gangasagar Mela - Ambubasi - Baneshwar

Unit V

Handicrafts: Importance - Types - Geographical indications – Pashmina Shawls - Woodwork -

Pottery - Phulkaris - Bamboo crafts - Zardosi - Saris and Silk - Carpet Weaving - Tanjore

Paintins - Madhubani/Mithila, Bhagalpur Paintings - Government Approved Handicraft Shops

in India - Handicrafts in Tourism Development

BOOKS FOR STUDY

1. Basham.A.L (1988), The Wonder that was India, Rupa and Co, Delhi.

2. S.P. Gupta (2002), Cultural Tourism in India, Indraprastha Museum of Art and

Archaeology, New Delhi.

BOOKS FOR REFERENCE

1. Hussain.A.K (1987), The National Culture of India, National Book Trust, New Delhi.

2. Robinet Jacob (2007), Indian Tourism Products, Abhijeet publications, New Delhi.

3. SurendraSahai (2006), Indian Architecture: Hindu Buddhist and Jain, Prakash Books,

Chennai.

4. Smita Chandra & Sanjeev Chandra (2001), Cookbook of Regional Cuisines of India, snab

publications, New Delhi.

ALLIED PAPER II

EVENT MANAGEMENT

Course Objectives: The programme is intended to fully explore the multi-disciplinary nature of

Event Management and to provide professional knowledgeto the students to succeed in the

Events industry.

Unit I

Introduction to Events: Nature – Scope – Importance - Classification of Events - Types of

Events - Checklist for different events - Economic and Social significance of Events.

UnitII

Event Planning: Planning Effective Events - Key steps to a successful Event - Problem solving

- Natural disaster - Legal Risk - Financial Risk - Risk at Sporting Event - Process of Risk

Management.

Unit III

Event Marketing: Concept of Event Marketing - Process of Event Marketing - Events and

Tourism - Tourism and Culture - Characteristics of Event management – Importance and

Benefits of Event Marketing

Unit IV

Introduction to MICE: Definition - Planning of MICE: Venue – Transport – Accommodation-

Other supportive services - Economic Impact of Conference and Convention Centres. Case study

of an Event .

Unit V

The Role of Associations: Role and Functions ofInternational Live Events Association (ILEA),

International Congress and Convention Association (ICCA), India Convention Promotion

Bureau(ICPB).

BOOKS FOR STUDY

1. Bladen, Charles. Kennell, James.Abson, Emma. Wilde, Nick. (2012),EventManagement:

An Introduction, Rouletdge Publication, U.K.,

2. Leonard H. Hoyle (2002), Event Marketing, John Wiley and Sons, New York.

3. Anton Shone & Bryn Parry (2002), Successful Event Management,Cengage Learning, Delhi.

BOOKS FOR REFERENCE

1. Quinn, Bernadette (2013), Key Concepts in Event Management, SAGE

Publication,New Delhi.

2. Jones, Meegan (2010), Sustainable Event Management: A Practical Guide,

EarthScan, London.

3. Bhatia A.K. (2001), Event Management, Sterling Publishers, New Delhi.

4. David C. Watt (1998), Event Management in Leisure and Tourism, Pearson, UK.

5. Joe Gold Blatt (1997), Special Events- Best Practices in Modern Event Management,

6. John Wiley and Sons, New York.

7. Avrich Barry (1994), Event and Entertainment Marketing,Vikas Publications, New

Delhi.

8. Panwar J.S. (1998), Marketing in the New Era, Sage, New Delhi.

NON MAJOR ELECTIVE (NME) II

TOURISM IN TAMILNADU

Unit I

Introduction:Geographical profile of Tamilnadu – History of Tamilnadu–Major kingdoms:

Cholas – Cheras - Pandyas

Unit II

Tourist Resources of Tamilnadu: Religious attractions: Meenakshi Amman Temple, Madurai

– Sri Ranganathaswamy Temple, Srirangam–Annamalaiyar Temple, Thiruvannamalai - Thillai

Natarajar Temple, Chidambaram–Basilica of our Lady of good health, Velankanni – Santhome

Basilica, Chennai –Armenian Church, Chennai – Jumma Masjid of Kilakarai – Nagoor Dargah –

Sitthanavasal caves

UnitIII

Natural attractions of Tamilnadu: Hillstations: Ooty – Kodaikanal – Wildlife: Arignar Anna

Zoological Park –Vedanthangal Bird Sanctuary –Pichavaram Mangrove Forest – Mudumalai

National Park –

Unit IV

Heritage Tourism: UNESCO World Heritage Sites: Group of Monuments, Mahabalipuram –

The Great Living Chola Temples – Nilgiri Mountain Railway - Palaces: Thirumalai Nayakar

Mahal - Karaikudi Chettinadu Palace – Forts: Fort St. George, Chennai –Gingee Fort,

Tindivanam - Danish Fort, Tranquebar – Monuments: Valluvar Kottam, Chennai –

Vivekanandha Rock Memorial, Kanyakumari

Unit V

Cultural Resources of Tamilnadu: Festivals of Tamilnadu – International dance festival,

Mahabalipuram – Thiruvaiyarau Thyagaraja Aradhana – Margazhi Mahotsav – Pongal -

Thaipoosam – Tamil Cuisines

BOOKS FOR REFERENCE

1. Badan B.S., Impact of Tourism in South India, Commonwealth Publishers, New Delhi,

1997 pg 204-205.

SEMESTER – III

CORE PAPER V

HOSPITALITY MANAGEMENT

Course Objectives: This paper is to acquaint the learner with the fundamental concepts of

Hospitality. After doing this course, the students would be able to appreciate the Significance of

Hospitality industry in Tourism industry in particular.

Unit I

Introduction to Hospitality Industry: Definition - Origin and growth of Hotel Industry -

Classification of Accommodations: Traditional and Supplementary - Accreditation of Hotels -

Organizational Structure - International Hotel Chains

Unit II

Front Office Operations: Functions – Hierarchy – Job Description - Roles and Responsibilities

- Front office Terminologies - Types of Rooms - Meal Plans.

Unit III

Food & Beverage Service: Functions – Hierarchy – Job Description - Roles and

Responsibilities - Food Production - Food service system: Conventional – Centralized - Ready

prepared & assembled service - Types of Restaurants.

Unit IV

Housekeeping Department: Organizational structure - Job Description and Functions - Hotel

manager: Qualification – Skills - Duties and Responsibilities.

Unit V

Functions of Supporting Departments: HR and Training – Engineering - Finance and

Accounts – Sales – Security – Purchase - Hotel Business Dimensions: Based on Ownership -

Branding and Franchising. Case Study: Fab Hotels, OYO Rooms

BOOKS FOR STUDY

1. R.K. Raghuram(2010), Hotel and Resort Management, Pacific Publications, Delhi.

2. Manish Rathi (2000), Hotel Tourism and Hospitality Management,Rajat Publications,

Delhi.

BOOKS FOR REFERENCE

1. Ravi Aggarwal (2010), Hotel Front Office- Systems and Procedures, Sublime Publication,

Jaipur.

2. Ratan Deep Singh (2001), Tourist India Hospitality Services,Vol III, Kanishka

Publishers and Distributers, New Delhi.

3. Seth,P. N (2006), Successful Tourism Management Vol.1&2,Sterling Publication. Delhi.

CORE PAPER VI

TOURISM ENTREPRENEURSHIP

COURSE OBJECTIVE: This Paper aims to enrich the students understanding about the

concepts & scope of entrepreneurship in Tourism and to inculcate entrepreneurial competencies

to encourage students to take up Tourism entrepreneurship ventures.

Unit I

Entrepreneurship – definition - characteristics – functions - Types - Entrepreneurship in

Economic Development - Entrepreneurship Development: Need, Characteristics and Process -

Entrepreneurship Development Programmes (EDPs) - Risk and uncertainty in Entrepreneurship -

Unit II:

Entrepreneurs: Distinction between entrepreneur and entrepreneurship - basic needs of a

tourism entrepreneur - Schumpeter’s concept of an entrepreneur - Factors affecting

entrepreneurial growth - Women entrepreneurs in Tourism: Need, Scope, Problems and

Emerging challenges, Case study: Mumbai Magic

Unit III

Tourism Entrepreneurship: Definition – Concept – Issues - Tourism as an industry - Use of

manpower in Tourism - Policy measures for Tourism entrepreneurship in India - Tourism

Entrepreneurial competencies - Case study: Successful Tourism Startups and Ventures in India.

Unit IV

Financial Planning : Concept & Meaning, Need of Financial Planning, Role of Govt.

Institutions in Entrepreneurship/SSI Development; Business Plan : Elements of Business Plan,

Preparation of Business Plan, Site Selection, Feasibility Report, Role of Technology in Tourism

Business.

Unit V

Forms of Business ownership- Sole proprietorship, Partnership, Selection of an appropriate

ownership structure, Strategies for Growth & Stability for Tourism India; Entrepreneurial case

studies: Major Travel Agencies/ Hotels on risk taking, innovation, creativity and growth in

Tourism.

BOOKS FOR STUDY

1. Peter F., Drucker (1985), Innovation and Entrepreneurship, Harper, NewYork

2. Arora Renu & Sood. S. K (2007), Entrepreneurship Development and Management,

Kalyani, New Delhi

3. Jovo Ateljevic (2009), Tourism and Entrepreneurship: International Perspectives A

ButterworthHeinemann edition.


1. Desai, Vasant (2012), Entrepreneurship Development, Himalaya Publishers.

2. Hisrich.D.Robert. (2011), International Entrepreneurship: starting Developing and,

Managing a Global Venture, Sage.

3. Rice P. Mark (2008), Entrepreneurship, Atlantic Publishers.

ALLIED PAPER III

ART AND ARCHITECTURE OF INDIA - I

Course Objectives:This course is designed to enrich the students with a broad perspective on

the various art forms and architectural marvels of the Ancient Indian History.

Unit I

Introduction: Meaning of Art – Architecture – Difference between Art and Architecture -

Sculpture – Introduction to Paintings - Indian Iconography.

Unit II

Prehistoric Age: Prehistoric Rock Paintings - Indus Valley Civilization: Town Planning –

Great Bath – Great Granary - Terracotta – Seals –Dancing Girl – Mother Goddess - Vedic Art

and Architecture

Unit III

Mauryan Art:Buddhist Architecture: Stupas - Pillars – Chaityas – Viharas – Monasteries –

Pataliputra Palace - Lion Capital, Sarnath

Unit IV

Post Mauryan Trends: Bharhut Stupa – Sanchi Stupa - Gandhara and Mathura Schools of Art -

Golden Age of Indian Art under the Guptas – Buddhist monuments in South and Western

India: Nagarjunakonda - Ajanta and Ellora Caves – Elephanta Caves - Art and Architecture

under Sungas and Kushanas

Unit V

Temple Architecture:Nagara style: Features – Jagannath Temple, Puri – Sun Temple, Konark

– Vesara style: Features – Chalukyan Temples - Dravidian style: Features - Pallavas – Shore

Temple, Mahabalipuram - Cholas - Brihadeeshwara Temple.

BOOKS FOR STUDY

1. Nilakanta Sastri. K.A. – A Comprehensive History of India, Kolkata, 1957

2. Anand Singh – Tourism in Ancient India, Serials Publications, New Delhi, 2005

BOOKS FOR REFERENCE


SEMESTER - IV

CORE PAPER VIII

TOURISM MARKETING

Course Objectives: The objective of this paper is to introduce the learner to the concepts and

techniques used in Marketing. Further, it is designed to introduce the aspects of Tourism

Marketing which are unique to the Tourism sector, notably Destination Marketing.

Unit I

Tourism Marketing: Definition – Features – Functions - Importance of marketing - Market

Segmentation - Types of Marketing.

Unit II

Market Mix: Internal Mix - External Mix - Tourism Product: Definition – Components –

Types – Characteristics - Product Life Cycle - Tourism Life Cycle Model (TLC).

Unit III

Marketing Communication: Advertising – Branding – Packaging - Pricing - New product

development - Risk bearing – Functions

Unit IV

Marketing Environment: Demand for Tourism - Types of Demand -Determinants of Tourism

Demand – Effective Demand - Tourism Supply- Elasticity of Supply – Financial Factors.

Unit V

Marketing Channels: Distribution - Vendor - Consumer sales - Dealer sales- Classification of

Tourist needs – Communication - Public Relations - Merchandising

BOOKS FOR STUDY

1. Prateek A. Aggarwal (2005), Marketing Strategies in Tourism, Mohit Publications, New

Delhi.

2. Arora, R.K., (2007),Successful Tourism Marketing, Mohit Publications, New Delhi.

BOOKS FOR REFERENCE

1. Pran Nath Seth (2006), Successful Tourism Vol (I &II) ,Sterling Publications, Delhi.

2. Devashish Das Gupta (2011),Tourism marketing, Dorling Kindersley (India ) Pvt. Ltd,

Noida.

3. Khan, M.A. (2005), Tourism marketing, Anmol publications Pvt. Ltd., New Delhi.

4. Alan Fyall&BriannGarrod(2005), Tourism Marketing – Collaborative Approach,

Channel View publication,U.K.

CORE PAPER VII

FRONT OFFICE OPERATIONS

Course Objectives: This course provides students with a comprehensive understanding of Front

Office Operations and Management in a hotel. It presents a systematic approach to Front Office

procedures by detailing the flow of business through a hotel.

Unit I

Front Office Management and Operations:Introduction – Functions – Roles and

Responsibilities- Organizational Chart - Guest Handling - Guest Cycle - Handling Room keys –

Handling Complaints - Guest relations .

Unit II

Reservation: Reservation Section – Location and Layout - Types of reservation: Guaranteed

reservation – Non - guaranteed reservation - Travel agents reservation - Corporate reservation -

Group reservation -System of Reservation:Cardex system - Card system - Diary system -

Whitney system - Instant Reservation system.

Unit III

Registration: Procedure and Process - Pre-arrival registration - System of Registration: Manual

system - Semi-automatic system - Automatic system - Express Check-in system - Room

assignment - Room rate .

Unit IV

Bell Desk: Functions - Luggage handling - Paging - Mail Handling - Message Handling -

Delivery of Newspaper – Wakeup call - Room key control - Change of Room - Equipments at

Bell Desk.

Unit V

Front office :Job Description - Personality Development: Personal hygiene – Grooming -

Social and Dining Etiquettes - Dress Code – Manners – - Soft skills: Telephone procedures -

Local information - Communication and Body Language.

BOOKS FOR STUDY

1. Bhatnagar. S.K. (2007), Front Office Management, Frank Bros and co. Pvt. Ltd. New

Delhi.

BOOKS FOR REFERENCE

1. Suchi Garg, (2006), Front Office Management, Alpha Publications, New Delhi.

2. Ravi Aggarwal,(2010), Hotel Front Office- Systems and Procedures, Sublime Pub, Jaipur.

3. S. Tewari, J. R. (2009),Hotel Front Office operations and Management, Oxford

University Press, New Delhi.

ALLIED PAPER IV

ART AND ARCHITECTURE OF INDIA - II

Course Objectives:This course is designed to enrich the students with a broad perspective on

the various art forms and architectural marvels of the Medieval Indian History.

Unit I

Introduction:Early Medieval India –Social and Cultural development of Rajputs –Art and

Architecture under Provincial Kingdoms: Vijayanagara Empire – Bahmani Kingdom

Unit II

Delhi Sultanate: Impact of Islamic arrival on Indian architecture - Architectural developments

under Ilbarhi dynasty – Khilji dynasty – Tughluq dynasty – Sayyid dynasty – Lodhi dynasty –

Famous Monuments:Qutb Complex – Daulatabad Fort

Unit III

Art and Architectural development under Mughals: Babur – Humayun – Akbar – Jehangir –

Shah Jahan - Aurangzeb – Techniques involved: Pietra Dura – Arabasque – Calligraphy –Chahr

Bagh – Jaali – Mughal paintings

Unit IV

Architectural Marvels of Mughals:Humayun’s Tomb - Buland Darwaza, Fatehpur Sikri -Taj

Mahal– Red Fort –– Bibi ka Maqbara, Aurangabad - Colonial Masterpieces: Chatrapati Shivaji

Terminus, Mumbai – Cellular jail, Andaman – Victoria Memorial, Kolkata – Monuments in

Puducherry

Unit V

Colonial Architecture: Portuguese architecture: Features and influence – French

architecture: Features – Indo sarcenic architecture – Gothic style of architecture - Famous

architects of Colonial period: Edwin Lutyens – Herbert Baker

BOOKS FOR STUDY

1. Nitin Singhania – Indian Art and Culture, Tata McGraw Hill, 2017

BOOKS FOR REFERENCE


SEMESTER - V

CORE PAPER IX

GLOBAL TOURISM

Course Objectives: To enable the students to get a clear idea about selective tourist destinations,

eventsand monuments across the world and to learn their significance.

Unit I

International Tourism: Growth and Trends - World Tourism Day - Contemporary issues in

Global Tourism: Foreign Exchange Fluctuation – Terrorism - Other geo political factors that

influence International Tourism

Unit II

Tourist attractions in North America: USA:Statue of Liberty - Yellowstone National Park -

Grand Canyon National Park - New York City - Niagara Falls –Mexico:Chichen Itza –South

America : Brazil:Christ the Redeemer – Rio Carnival–Peru:Machu Picchu –Argentina:Iguazu

Falls & National Park –Venezuela:Angel Falls.

Unit III

Tourist attractions in Europe: France: Eiffel Tower - Louvre Museum - Palace of Versailles -

Arch de Triomphe –Italy:Canals of Venice – Colosseum - Leaning tower of Pisa –Vatican City

- Switzerland:Matterhorn - Jungfraujoch –United Kingdom:Big Ben – Stonehenge - London

Eye - Buckingham Palace.

Unit IV

Tourist attractions in Asia: Dubai: Burj Khalifa - Burj Al Arab – Malaysia: Langkawi -

Singapore: Sentosa - Singapore flyer - Jurong Bird park - Marina Bay Sands – Cambodia:

Angkor Wat – China: Terracotta Army - Shaolin Temple – Japan:Shinto Temple

Unit V

Tourist attractions in Africa& Australia: South Africa: Kruger National Park - Durban

Beaches - Robben Island–Egypt:Pyramids of Egypt - Cairo Museum – Alexandria - Australia:

Opera House - Great Barrier Reef - Sydney Harbour Bridge - Blue Mountain National Park.

BOOKS FOR STUDY

1. Ashu Pasricha(2009),International Tourism, Regal Publications, New Delhi.

2. Premnath Dhar (2000), International Tourism, Kanishka Publishers and Distributers, New

Delhi.

3. Ramesh Mathur (2007), International Tourism, ABD Publishers, Jaipur.

BOOKS FOR REFERENCE

1. Babu.P.George (2007), International Tourism -World Geography and Development

perspectives, Abhijeet publications, New Delhi.

2. Rajesh Shah (2006), Dynamics of World Tourism, Raj Publishing House, Jaipur.

CORE PAPER X

HUMAN RESOURCE MANAGEMENT

Course Objectives:The objective of this course is to endow the students with a broad

perspective on themes and issues of Human Resource Management along with their relevance

and application in the Indian prospect.

Unit I

Introduction to Human Resource Management: Nature – Scope – Functions - Importance of

Human Resource Management.

Unit II

Human Resources Planning: Nature of Job Analysis - Job design - Demand forecasting for

manpower planning - Employee hiring - Nature of Recruitment - Sources of Recruitment -

Process of employee selection - Recent trends in recruitment

Unit III

Strategic Human Resource Management: Introduction – Characteristics - Scope of Strategic

Human Resource Management - Strategic Human Resource Management vs Conventional

Human Resource Management - Channels and Methods of communication - Work place

communication.

Unit IV

Training: Nature and Importance of Training - Methods and Types of Training - Performance

Appraisal: Meaning and Types of appraisal - creating employee suggestion of schemes

Unit V

Job Evaluation:Transfers – Promotion - Termination of services - Wages and Salaries - Attitude

and Behavior - Morale and its importance – Grievances and redressal.

BOOKS FOR STUDY

1. Dessler, Varket (2016), Human Resource Management. Pearson. New Delhi.

2. Aswathappa, K.(2007), Human Resources and Personnel Management. Tata McGraw

Hill,New Delhi.

BOOKS FOR REFERENCE

1. PramodVerma (2002), Personnel Management in Indian Organizations, Oxford & IBM

Publishing Co.Ltd, New Delhi.

2. VenkataRatnam CS &Srivatsava BK (2003), Personnel Management and Human

ResourcesTata McGraw Hill, New Delhi.

WEBSITES FOR REFERENCE

CORE PAPER XI

ECOTOURISM AND SUSTAINABLE DEVELOPMENT

Course Objectives: The course emphasizes on nature and scope as well as the significance of

Ecotourism and Sustainable Practices for Development.

Unit I

Introduction: Ecosystem: Definition – Types of Ecosystems - Ecology –Biodiversity:

Definition – Conservation of Biodiversity

Unit II

Eco Tourism: Definition – Evolution –Mass Tourism vs Ecotourism - Factors affecting Tourism

sustainability - Zoning system - Carrying capacity: Definition – Types of Carrying Capacity –

Ecotourism Activities and Impacts – Environmental Impact Assessment (EIA)

Unit III

Sustainable Development: Evolution of the Concept - Stockholm Conference (1972)- World

Conservation Union (1980) - Rio Declaration (1992) - Kyoto Protocol (1997) - Earth 2002 -

Global Warming& Climate Change.

Unit IV

Innovative forms of Sustainable Tourism:Green tourism - Agro- tourism - Rural tourism –

Indigenous Tourism – Sustainable Practices as a tool for Community Development – Case Study

on MahabalipuramSustainable Practices:Eco-camp, Eco-hotels, Eco-resorts, Eco-lodges - Eco

Tourism Destinations:Thenmala and Coorg - Eco-marketing - Green fuel with respect to

Tourism sustainability

Unit V

Ecotourism Projects in India:Case Studies onThenmala Eco Project – Periyar Tiger Reserve -

Similipal Ecotourism Project – Corbett National Park - Rann of Kutch – Gulf of Mannar

Biosphere Reserve

BOOKS FOR STUDY

1. Inskeep, E. (1991), Tourism Planning: An Integrated and Sustainable Development

Approach,Van Nostrand Reinhold, New York.

2. Ritchie, J.R. & Crouch, I.G (2005), The Competitive Destination –A Sustainable Tourism

Perspective, CABI Publishing, UK.

BOOKS FOR REFERENCE

1. Mowforth, M. and Munt, I. (2003), Tourism and Sustainability. Development and New

Tourism in the Third World, Routledge, London.

2. Middleton, V.T.C and Hawkins, R. (1998), Sustainable Tourism: A Marketing

Perspective, Butterworth – Heinemann, Oxford.

3. Weaver, D. (2001), The Encyclopedia of Ecotourism, CABI Publication, UK.

4. Wahab, S and John J. Pigram, J.J. (1997), Tourism Development and Growth: The

Challenge of Sustainability,Routledge, London.

Elective Paper – I

Airport Management

Unit 1: Aviation Industry: History of civil aviation – Types of aviation – Military, Commercial,

General aviation –Structure of aircraft – Classification of Airports – International Hub, Regional

Hub, Greenfield airports – Classes of Service – Bilateral Agreements - Freedom of Air

Unit 2: Airport Structure and Personnel: Airport Structure – International – Procedures –Departure – Arrival – Domestic – Procedure – Departure – Arrival –Airport Facilities –

Personnel – Airport – Airline

Unit 3: Passenger and Baggage Handling: Categories of Passenger – Very Important

Passenger (VIP)–Commercially Important Passenger (CIP) – Frequent Flyer – Special

Passengers –Unaccompanied Minor (UMNR), Passenger with Reduced Mobility (PRM) –

Inflight Services – Baggage Handling – Checked Baggage – Unchecked Baggage –Unclaimed

Baggage – Lost Baggage – Damaged Baggage–Expedite Baggage – Delivery at Aircraft –Dangerous goods/Prohibited items –Baggage Questionnaire – Baggage Tracing

Unit 4: Air Cargo Management: concept of Air Cargo – Types of Air Cargo - Cargo Handling

– Booking of Perishable cargo and Live Animals – Industry Relation – Air Cargo Tariff –

Airway Bill – Logistics- Concept of Logistics –Global Supply Chain – Quality concept and Total

quality management.

Unit 5: Crisis Management: Passenger Irregularities at Airport – Handling delay on departure

and transit –Cross connection – Cancellation – Diversion – Overbooking –Security – Terrorism –

Emergency Procedures.

BOOKS FOR STUDY

1. JagmohanNegi (2004), TravelAgency&TourOperation, KanishkaPublishers,NewDelhi.

2. JagmohanNegi (2004),Air Travel and FareConstruction, KanishkaPublishers, New Delhi.

3. P.S. Senguttuvan (2006), Fundamentals of Air Transport Management, Excel Books,

New Delhi.

4. Dixit Manoj., Srivastava Surabhi (2006), Cargo Management: An International Perspective,

New Royal Book Company

BOOKS FOR REFERENCE

1. A.K. Bhatia (2012), The Business of Travel Agency Operations & Administration,

Sterling Publication, New Delhi.

2. Dennis.L.Foster, (1991),TheBusinessofTravelAgencyOperations&Administration,

Mc.GrawHill, Delhi.

3. IATAStudyKIT

ELECTIVE PAPER II

BASICS OF COMPUTERS

UNIT 1 – Introduction: The Structure of Computers – Computers and Functions – Overview of

Computer Organisations – Computer Representation of information – The Arithmetic Logic Unit

– The Control Unit – Memory – Input and Output Devices – Storage Devices

UNIT 2 – Word Processing: Creating Word Documents – Editing Document Text, Applying Text

Enhancements – Aligning and Formatting, Adding Lists – Numbers – Symbols and the date and

time replacing and checking text getting into print. Formatting pages – Working with columns –

Constituting high quality tables – Managing data in Word – Creating customize merge documents

– Publishing online Forms

UNIT 3 – Data Planning and Creating Tables – Creating and Using Forms – Modifying Tables –

Working with External Data – Creating the Relational Data Base – Enhancing Form Design –

Producing reports Creating Queries

UNIT 4 – Internet: Introduction to Internet – Resources of Internet – Hardware and Software

requirements of Internet – Internet Service Providers – Internet Addressing – Mail using Mail

from a Shell Account – Introduction to Web – Using the Web

UNIT 5 – Tourism: Introduction to Tour net, Features of Tour Manager: Costing, Reservation

and Cancellation, Requests, Preparation of Exchange orders, Invoicing and Accounts


1. V. Raja Raman – Introduction to Computer Science

2. Gini Courter, Annette Marquis – Microsoft Office 2000

3. Harely Han – Internet Complete Reference

SEMESTER VI

CORE PAPER XII

MEDICAL AND WELLNESS TOURISM

Course Objectives: This course is designed in a motive to acquaint students with one of the

emerging sectors of Tourism industry and provide them skills required to seek a job in Medical

Tourism industry.

Unit I

Medical Tourism: Evolution and Definition - Health as a motivator to Travel - Ancient centers

of healing - Concept of Spa - Conceptual framework of Health, Concept and Historical

Development of Wellness and Medical Tourism.

Unit II

Types of Indian medicine: General features of Ayurveda, Yoga and Naturopathy, Unani and

Siddha - Complimentary Alternative Medicine (CAM)

Unit III

Ayurveda Tourism: Definition - Evolution of Ayurveda in India - Differences and similarities

between Ayurveda and Siddha - Branches of Ayurveda - Treatment approach in Ayurveda -

Case study: Kottakkal Arya Vaidya Sala

Unit IV

Medical Tourism in India: Certification and Accreditation - National Accreditation Board for

Hospitals & Healthcare (NABH) - Joint Commission International (JCI) - Market size - Potential

and Problems - future trends Case study: Apollo Hospitals, Sankara Nethralaya and Global

Health city.

Unit V

Promoting Health Tourism: WHO (World Health Organization) - International Health

Regulations (IHR) - World Medical Tourism Congress (WMTC) – AYUSH - Medical Tourism

Association (MTA) - Medical Tourism promotions in India -

BOOKS FOR STUDY

1. Singh, Mahesh Chandra (2010), Medical Tourism, Centrum Press, New Delhi.

2. John Connell (2011), Medical Tourism, CABI, U.K.

BOOKS FOR REFERENCE

1. Ghose, Amitabha (2012), Health Tourism: A Case for India, ICFAI University Press,

Hyderabad.

2. Jacob, Robinet (2008), Health Tourism and Ayurveda,Abhijeet Publication, New Delhi.

3. Glenn Cohen (2015), Patient with passport, Oxford University Press, Newyork.

CORE PAPER XIII

TOURISM LAW AND ETHICS

Course Objectives: This course is designed in a motive to acquaint the students with the basic

Laws, Codes and Regulations pertaining to Tourism industry, thereby; helping them in assisting

the tourists.

Unit I Introduction: Definition of Law – Relationship between Law and society

– Laws and Regulations: Similarities and Differences – Types of Law: Commercial Law –

Company Law – Industrial Law - Environmental Law– Criminal Law –Registration of cases -

Need for Tourism laws

Unit II

Ethics: Meaning –Business Ethics: Introduction – Importance – Social Responsibilities and

Tourism – Ethical and unethical practices in Tourism - Global Code of Ethics for Tourism –Consumer Protection Act

Unit III

Tourism Laws: The Ancient Monuments & Archaeological Sites and Remains Act (1958) – The

Passports Act (1967)– Wildlife Protection Act (1972) –Forest Conservation Act (1980) –Environment Protection Act (1986)– EIA guidelines - Coastal Regulation Zones– Case study on

Bhopal Gas Tragedy

Unit IV

Human Rights and Tourism: Citizenship - The Registration of Foreigners Act (1939) -

Trafficking of women and children – International tourists safety - Role of United Nations in

Indigenous people’s rights – Global Code of Ethics for Tourism Article (7)

Unit V International and National bodies in governing Tourism Legislations:

UNWTO–National Monument Authority– Ministry of Environment & Forests (MoEF) –

National Green Tribunal (NGT) -

BOOKS FOR STUDY

1. Shyam Divan, Armin Rosencranz (2008), Environmental law and policy in India, Oxford

University Press

2. Shashank Garg(2017), Tourism Law in India – A Comprehensive Manual of Concepts,

Regulations & Guidelines, Universal Law Publishing.

BOOKS FOR REFERENCE

1. Avtar Singh (2007), Company Law, Eastern Book & Co., Lucknow.

2. Tulsain P.C (2007), Business Laws, Tata McGraw Hill, New Delhi.

SEMESTER-VI

CORE PAPER XIV

EMERGING TRENDS IN TOURISM

Course Objectives: This course is designed in a motive to acquaint students with the emerging

sectors of Tourism industry and keep them updated with the recent trends.

Unit I

Emerging Trends in Tourism:Sustainable Tourism - Farm Tourism - Accessible Tourism –

Cruise Tourism – Rural Tourism – Agro Tourism – Wine Tourism – Shopping Tourism - Special

Interest Tourism.

Unit II

Niche Concepts in Tourism: Bed and Breakfast Inns - Community based Tourism - Tourism as

a tool for Poverty Alleviation - Social Media for Tourism Products - Responsible Tourism.

Unit III

Growth and Development of Tourism Trends:Factors responsible for change in market -

Traffic Flows - Travel Motivators - Determination of Push and Pull factors in Tourism.

Unit IV

Physiographic and Natural Resources in India: Varied Landforms - Typology and Unique

features – Mountains – Deserts – Beaches - Costal areas – Islands – Backwaters - Biotic Wealth

(flora/fauna)

Unit V

Emerging Patterns in Tourism and Travel: Role of Campaigns – Influence of Climatic change

on destinations - Environmental Issues - Current initiatives of MoT (Ministry of Tourism)

BOOKS FOR STUDY

1. Ashok Aima, Vinay Chauhan, Jaya Bhasin, (2014) Contemporary Trends in Tourism and

Hospitality Management

2. Conrady, Roland, Buck, Martin, (2012)Trends and issues in Global Tourism 2012.

SEMESTER – VI

Elective – III

Information Technology in Tourism

Unit 1: Computer: Introduction – Types of Computers –Communication Network:

Components and Features of Network – Types of Network – Local Area Network – Wide Area

Network – Computer Technology – Role of computers in Airlines, Air Cargo, Hotels and

Railways

Unit 2: E-Tourism: Introduction –Use of Information Technology in Tourism Industry –Typologies of E-Tourism – Business model in Tourism - B2B, B2C, C2C, C2B – Payment

System –Security Issues – Future of E-Tourism

Unit 3: Reservation System: History – Computer Reservation System (CRS) –Growth of

Airline Reservation System (ARS) – Global Distribution System (GDS) – Evolution of GDS –

Functions of GDS –GDS Systems –Abacus, Galileo, Amadeus, Sabre, World span – Changing

Business models of GDS

Unit 4: BSP and Miscellaneous Documents: Billing and Settlement Plan (BSP) – Aims –

BSP background – Advantages of BSP to Travel Agents – BSP operations –Standard Traffic

Documents (STD) –Miscellaneous Documents – Electronic Miscellaneous Document (EMD) –

Miscellaneous Charges Order (MCO) – Prepaid Ticket Advice (PTA)

Unit 5: Information Tools for Tourism: TimaticWeb – Infomediaries–Case Studies –MakeMyTrip, Yatra, TripAdvisor - E-Hospitality solutions

BOOKS FOR STUDY

1. Jag Mohan Negi (2005), Air Ticketing and Fare Construction, Kanishka Publishers, New

Delhi

2. JagmohanNegi, (2005), Travel Agency Operations - Concepts and Principles,Kanishka

Publishers, New Delhi.

BOOKS FOR REFERENCE

1. IATA/UFTAA Foundation Course Text Book.

2. Bhatia. A.K., (2004), Tourism Development, Sterling publications, New Delhi.

3. Seth,P. N (2006),Successful Tourism Management Vol.1&2,Sterling Publication. Delhi.

SEMESTER – VI

Elective Paper –IV

Air Ticketing and Fare Construction

Unit 1: Air Ticket: History of Air ticket – Issue of Air ticket –Manual form of ticket –

Electronic ticket – Types of Ticket –First class, Business class, Coach ticket, Refundable, Non

Refundable – Basic Airline Price System –Margins of Air ticket

Unit 2: Ticketing: Participating Airlines in the ticketing process – Description of tickets –

Usage of Tickets –Ticketing Benefits – Passenger data and proof of identity – Handling of a

ticket by a travel agent – Ticket data elements –Coupon Status Indicator – Passenger Itinerary

Receipt – Mandatory Ticket Notice

Unit 3: IATA Geography: Traffic Conference Areas – Sub Areas – Codes - Country codes –City and Airline codes – Time Calculation – World Time Zones – GMT Variation –Elapse

Travel Time – Travel Websites

Unit 4: Journey: Journey versus Pricing Unit - Anatomy of a Journey–Types of Journey – One

Way, Round Trip, Circle Trip, Open Jaw- Fare Components – Counting Stopovers and Transfers

–Phonetic Alphabets

Unit 5: Air Fares: Arrangement f Tariff Manuals – Guidelines for International Tariff rules –Types of Fares – Normal, Published, Unpublished, Special/Promotional fares, Around the World

fares – Rerouting –Arrangement of Foreign Currency – Currency Regulations –Basic Fare

Construction Principles –Fare Construction Terminologies

BOOKS FOR STUDY

1. IATA Foundation Course – Study Material.

2. PULC study material.

BOOKS FOR REFERENCE

1. Jag Mohan Negi (2005) Air Ticketing and Fare Construction, Kanishka Publishers, New

Delhi.

2. DeepaGarg(2009), Travel Agency and Ticketing, Mohit Publications, New Delhi.

Tourism Product I

Documents

Transcript of Tourism Product I