Tourism New Zealand TRENZ 2014 Media Conference – 19 May
9
Tourism New Zealand TRENZ 2014 Media Conference – 19 May
description
Tourism New Zealand TRENZ 2014 Media Conference – 19 May. What is Tourism New Zealand doing to help achieve the Tourism 2025 aspirational goal of $41 billion in tourism revenue in 2025?. Grow sustainable air connectivity. Productivity for profit. Prioritise insight to drive and track - PowerPoint PPT Presentation
Transcript of Tourism New Zealand TRENZ 2014 Media Conference – 19 May
Tourism New ZealandTRENZ 2014 Media Conference – 19 May
What is Tourism New Zealand doing to help achieve the Tourism
2025 aspirational goal of $41 billion in tourism revenue in 2025?
Grow sustainableair connectivity
Target for value
Drive value throughoutstanding visitorexperience
Productivityfor profit
Prioritise insight todrive and trackprogress
Target for valueMore higher-value visitors
Higher value marketsHigher value market segments
Grow sustainable air connections
Formalised airline partnershipsCooperate with airport initiatives
Assist with government connections
Visitor experienceQualmark
i-SITE China ready
Sharing market insights
ProductivityCreate shoulder and off-peak demand
Distribute demand across segments and sectorsEnsure regional spread
Insight Develop market insight
Improve platforms for better industry access
Grow sustainableair connectivity
Target for valueDrive value throughoutstanding visitorexperience
Productivityfor profit
Prioritise insight todrive and trackprogress
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