Tourism is Mexico

8/6/2019 Tourism is Mexico

http://slidepdf.com/reader/full/tourism-is-mexico 1/20

Tourism is Mexico s passport to the future . Felipe Calderón, President of Mexico.

Tourism Driver

Monterrey, with a population of 3.9 millions, gets 375,000 international visitors a year (1 per each 10 citizen). Cities which are develop towards tourism get more internationalvisitors than its population.



Barcelona, with population and economics similar to Monterrey, receives 4.7 million of

international tourists per year. (1.5 times its population and 12.5 times more visitorsthan Monterrey).

One extraordinary "amazing data" the most visited museum in Barcelona is the museumin the Camp Nou Stadium.

Our vision is that Monterrey International Stadium, due to its daring engineering,spectacular location, design, integration and its own theme park, dedicated to soccer,will become our main appeal to attract national and international tourism, not onlyduring soccer matches or special events, but 365 days, all year around.



Tourists from all over the world taking pictures at Monterrey will be a daily thing.

Monterrey has a historic opportunity to drive up its tourism attraction.

Monterrey location makes it very attractive for the gigantic United States market.

}Monterrey has direct flights from the main United Status airports, so it is very easy for any American citizen to visit our city.Monterrey has a great opportunity to attract visitors from the big rich Texas state.

It is the time to turn around the tendency of Monterrey People to go shopping to Texas.It is time to make Texans come to Monterrey on the weekend.

The starting goal of having more than one million international visitors a year by having

a global icon and a soccer theme park, it is very solid and makes total sense.Economic Benefit

According to data from the Tourism Secretary and The Bank of Mexico, foreign eachtourist represents an income in foreign currency of $751 USD. If Monterrey could get atleast the half of international visitors that Barcelona has; this will represent a generationof 1,765 million USD a year; or 5.8 times 8 (a year) the investment on the MonterreyInternational Stadium.

Social Development

A stadium represents the pride and ambition of a nation . The Stadium, Architecture for theNew Global Culture.

Monterrey International Stadium is a matter of pride for all Mexicans.

It is our most visible model of sustainable development and our best example of whatwe can achieve if we join as mexicans in a common vision for a better future.



It is as well, a very clear message to the World that in Mexico we are willing to competeand win in the most demanding international context.

The Mexico We Want

Stadiums represent the proud and aspirations of a country . Rod Sheard. The Stadium,Architecture for the New Global Culture.

Monterrey International Stadium has been designed as a symbol of the aspirations of allthe Mexicans contained in Mexico¶s Vision 2030 ³The Mexico We Want´ presented byPresident Felipe Calderon in October 2006, in which stand out the following postulates::

Toward the 2030, the Mexicans look at Mexico as a country («)

« with a highly competitive economy

« creating enough and well paid jobs

« with sustainable development in which there is a culture of respect and preservationof the environment

« which has a leadership in Latin America and maintains an active exterior policy that promotes development, stability and international security.

Goals of Vision 2030 to which Monterrey International Stadium directlycontributes are:



y 46 million of international tourists visiting us each year and generating an annualincome oof $ 39 billion dollars for the country.

y G eneration of 900,000 jobs annually.y Mexico will be in the 20% of the highest qualified countries in the Index of

Infrastructure of the World Economic Forum.y Mexico will be in the 20% of countries best evaluated in terms of improved

competitiveness.y R eaching a G DP per capita of $ 29,000.y Commitment with the environmental sustainability and responsible use of natural

resources. That 100% of wastewater will be treated.y Being in the 20% of better countries evaluated as for its participation in the

international politics.y Improving our international presence and to participate with leadership in the

construction of the world order.

A Stadium has to achieve all the criteria standards of sustainable development. Its design anddevelopment have to be based in the latest economic, social and environmental standards .Jacques Rogge, President of the International Olympic.

Monterrey International Stadium will be a world example of sustainable development; definedby The World Committee for Environment and Development of the United Nations as "satisfy

all the needs of present generations without compromising the possibilities of futuregenerations to achieve their own"

The stadium is located in the crossroad of economic, social and ecologic development.



Energy Generation

To generate energy close to where it is needed or decentralize energy produces less carbondioxide emissions; it is cleaner, more economical, and safer than energy generated incentralized electric plants, which are the ones we regularly use.

Monterrey International Stadium will generate and use energy from renewable sources:

Solar Energy . Our country has one of the greatest solar ratios in the world, with a 5 KW persquare meter daily. Monterrey International Stadium will emulate the actions of Stade deSuisse, in Berna, Switzerland and will have solar energy generation install on the roof.

Geothermic Energy . Rod Sheard, Monterrey International Stadium main architech, hasproposed using geothermic energy, that is obtained from Earth's internal heat.

Wind Power . Another iniciative in discussion is conecting Monterrey International Stadiumwith the new plant of wind power at Santa Catarina, Nuevo León.

Energy Efficiency

Half of the carbon dioxide emissions are generated by buildings. Monterrey InternationalStadium is designed to reduce to the maximum the amount of energy used to build it andoperate it. To achieve it the design is considering lights, natural ventilation, temperature andanalysis of long term cost.

Water Conservation

The roof of Monterrey International Stadium will save the water rain, which will beused for toilets and watering the grass, just as it is done in The Manchester United

Stadium and The Sidney Olympic Stadium (Telstra Stadium).R esidual waters will be treated and recycled.



The crucial factors to design a stadium in the XXI century will be potential for urbanregeneration and the role of an icon stadium in the marketing and positioning of the globalcity . Rod Sheard, Senior Principal HOK.

Monterrey International Stadium is the masterpiece of Rod Sheard, the best stadium architectin the World.

His design proposal is based in a rehilete, symbol of Mexican festivities

The outside texture of the stadium resembles a basket knitted by native Mexicans: This evokesthe roots of our pre Hispanic culture.

Rehilete and basket are built by eight overlap flowing leaves which symbolize the fansmovement when they cheer up using the "Ola Mexicana (the wave", which was sent all overthe World in 1984 in the University Stadium in an exhibition game between Mexico andArgentina

The facade of the stadium can display lights in white for International Events, green for Mexican team games and yellow for Tigres games.

The stadium built on a circular bridge over the Santa Catarina River symbolizes the vision of acountry to improve sports and economy.

Rod Sheard

Monterrey International Stadium is a Project of Rod Sheard, Senior Principal of Populous andconsidered a worldwide authority in stadium development.



Rod Sheard, Australian living in London is a member of The Royal Institute of British Architects.He was director and main share holder of LOBB Sports Architecture until its merge with HOK in1998 to form HOK Sports (now Populous ), the leading company in sport infrastructure designin the World. Among Rod Sheard`s projects are Sydney Olympic Stadium, Emirates Stadium,and the New Wembley Stadium, which is considered "The Soccer Cathedral".

In 2007, R od Sheard received a request from us:

We head an investor group who intends to build an International Stadium in Monterrey, Mexico, to be Latin America¶s best and a venue in the World¶s Top Five . We are planning that this stadium will act as a catalyst of Monterrey´s city regeneration and boost its image in the world in the same way that the Guggenheim Museum has done for

Bilbao in the past ten years.

We would like you to accept our invitation to join us. We believe that we must retain your services in order to make this project happen at the world-class excellence level that is our only acceptable target.

We believe that Monterrey¶s decision regarding its new Stadium will determine thedestiny of the City, Mexico, and even Latin America as a player in the world leagues of international event hosting. That is why this project demands that only the best make upits team. That is why we need you.

If you believe or not that you can do it, you are totally right . Henry Ford.

Monterrey International Stadium engineer daring vision, besides providingthe perfect locationand being a union symbol; offers the amazing aspiration and world recognition to the Project,

just as happened to the Burj Al Arab Dubai Hotel, Arab Emirates, which was built on anartificial island on the Persian Gulf.



Today Dubai with a population of 1.2 million is in the World 7th place as tourism attractionwith a ratio of 6.1 million visitors a year. This is 5 times its population.

The new Monterrey International Stadium is based, in its structure, on the Mexico Vision 2030Bridge which is over the Santa Catarina River. It has all the hydrological structures to be thesafest in the city under any whether situation.

This visionary and daring construction joins the group of projects worldwide known asengineer landmarks such as; the Panama Channel, Hong Kong Airport, or The Mancha ChannelEuro tunnel

To build commercial centers over a bridge is not new. Ponte Vecchio, in Florence, built in 1345,has always had stores that last until today. One contemporary example is the magnificentPavilion Bridge of architecture which won the Pritzker, Zaha Hadid, which is an exhibit pavilionbuilt over the Ebro River for the Expo Zaragoza 2008 in Spain

Olympic Games

Soccer World Championship

Football



Monterrey International Stadium is an engineer daring project, which combines imagination,engineering and solid business proposals. This kind of discipline has been successfullydeveloped by Walt Disney Imagineering to create Disney s theme parks. This discipline makesmagic become real through experts in every area, being conceptual artist, designers,engineers, financial and legal advisors, etc.

Monterrey International Stadium raises the world standard regarding the attractions in astadium by creating the first world under ceiling theme park dedicated to Soccer.

This theme park, with its architecture, engineering, and sustainable development of theMonterrey International Stadium, added to its integration to the Fundidora Park, Santa Lucíaand Monterrey museums are the columns for promotion of the tourism industry in Nuevo Leónand Mexico. .

FutboLife ocupa un espacio estimado de 40,000 metros cuadrados climatizados dentrodel Estadio Internacional Monterrey.

Está ubicado en el primer piso del estadio en el hueco de las gradas alrededor de lacancha de futbol, de la misma forma en que está construido el centro comercial MiracleMile Shops del Hotel Planet Hollywood de Las Vegas alrededor de la arena de

espectáculos.

El Parque Temático FutboLife cuenta con tres museos de futbol, un área de juegosinteractivos, cines, tiendas y restaurantes temáticos.

y Museo de Cera ³Constelación G ol´.y Museo de Maquetas ³Catedrales del Futbol´.



y Museo de Historia y Datos Curiosos e Inverosímiles del Futbol ³Mundo de laPatada´.

y Parque de Juegos Tecnológicos±Interactivos ³Manchón Penal´.y Tour G uiado ³detrás del sueño´ Estadio Internacional Monterrey ³Puente de Unión

Visión México 2030´.y Salas de Ciney Tiendas artículos deportivosy Tiendas otros girosy R estaurantes temáticosy R estaurantes varios

The magnificent Monterrey International Stadium will give Tigres and Rayados the opportunityof become dominant teams in Mexico and great competitors in Latin America.

Monterrey International Stadium. Capacity: 75,000



This great metropolis needs a new stadium with a capacity of 60 or 70 thousand fans in a gamelike the one we had today . Natividad González Parás, Nuevo León Governor. September, 25,2005.

The capacity of a stadium is the most relevant decision when you are planning one. In thecapacity proposal for the Monterrey International Stadium, the following was taken inconsideration:

Background of actual stadiums in relation to population

Estadio Tecnológico opened in 1950.



Seats Comfort.

100% of seats in the Monterrey International Stadium are made out of plastic with atleast a width of 500 mm and a space between rows of at least 800 mm.

As a reference point; the actual specification in United States is of 450 and 760 mm in

each of the above mentioned categories.

Perfect Visibility

100% of seats in the Monterrey International Stadium are within the maximum requireddistance in the field.

The fan seated in the last row, will be less than 190 meters from the farthest awaycorner. This will assure a perfect visibility.

The new world tendency has shown the convenience to build stadiums in downtown areas.This has prove to be the best alternative for access and exit of audiences (a hub or networkcenter is created instead of a funnel), and as driving time is shorter from any point in the city,the access alternatives to the stadium are better and generally they have a great publictransport infrastructure.

Tourism is Mexico

Documents

Transcript of Tourism is Mexico