1

Condition and prospects of development of tourism

in Stavropol region

Research adviser Svyatoslav Serikov

Diploma thesis

Sarkis Sarkisyan

Global Economy2011

1 What is tourism?

2 What is tourist potential of the Stavropol region?

3 Vision of tourism development in the region in the future?

2

WHAT IS TOURISM?

1 2 3

3

As UNWTO says …

Tourism - it is the activities of persons traveling to and staying in places outside their usual environment for a period not exceeding one year in a row, leisure, business and other purposes

Yeah that is borrowing!!!

4

Tourism

LAUGH

FUN

TREATMENT

VISITING WONDERFUL PLACES

CULTURAL ENRICHMENT

BODY AND SOUL RELAXING

BUSINESS WITH PLEASURE

5

200 millionjobs in the world

8%of the total employment figures in the world

Importance of tourism

6

8%world exports of goods and services

$ 532 billion

7

15%World GNP

8

Russia loses

Billions of rubles annually

The opportunity to enjoy the vast recreational potential

Hundreds of thousands of jobs

RESEARCH TOPIC IS RELEVANT

1 2 3

WHAT IS TOURIST POTENTIAL OF THE

STAVROPOL REGION?

Distribution of resorts and bed capacity of resorts in the region of Caucasian Mineral Waters

Resort citySPA-hotels Bed capacity

Number of institutions In % of total Bed capacity In% of total

Zheleznovodsk 32 19,7 4272 18,7

Pyatigorsk 30 21,4 4101 18,0

Kislovodsk 41 33,4 7944 34,7

Essentuki 28 25,0 6551 28,6

Mineralnye Vody 1 0,9 - -

Total 132 100 23080 100

13

Distribution of investment in tourism

Sphere of Investments

The volume of investment, thousand

rubles

Of these budgetary funds, thousand

rubles

Special Economic Zone of tourist-recreational type

27800000 160200

Motels and hotels 2235601 53807

Restaurants and catering 8600 525

Total 30044201 214532

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2000 2002 2004 2006 2008 2010 2012 20140

20

40

60

80

100

120f(x) = 7.8746303030303 x − 15730.1994727273R² = 0.77083416355183

Number of foreign visi-tors (non-res-idents)

trendline

Forecasting of number of foreign visitors

15

2000 2002 2004 2006 2008 2010 2012 20140

100

200

300

400

500

600

700

800

900

f(x) = 19.1448484848485 x − 37736.7636363636R² = 0.34903763016169

The number of Russian vis-itors from other regions (Residents)trendline

Forecasting of number of Russian visitors from other regions

16

MY VISION OF TOURISM DEVELOPMENT

IN STAVROPOL REGIONBy 2020

1 2 3

Based on…

The regional target program of development of tourism by 2016

State development strategy in the region of Caucasian Mineral Waters

Studies on the improvement of demographic situation in the country (Professor A. Bodrov)

Regional statistics

SOCIETY

ECONOMY

INFRASTRUCTURE

Mineralnye Vody – 1 mln people

2-3 children in the family

Russian Children's Wellness Center

The main product - resort and recreation

GRP 3 times moreForeign

investments

Only environmentally-friendly transport

Comfortable accommodationClean air, sourses

CONCLUSION PART

MAIN PROBLEMS

Inefficient using of available tourism potentialLack of cheap tourism productWeak system of marketing a tourist product Poor organization of work of local governmentsThe high cost of air transport in region

21

WAYS OF SOLUTIONS

creating a positive image of regionincrease the efficiency of using resourcesdeveloping of new tourism productsstrict control of authorities on the tourismprice reductions in related industries

22

Thanks for attention!!!

Questions…

Remarks…