Tourism in Switzerland
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Transcript of Tourism in Switzerland
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APRESENTATION
OFGLOBAL COUNTRY REPORT(GCR)
Tourism in Switzerland
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PARUL INSTITUTE OF MANAGEMENTVADODARAPARULGROUPOF INSTITUTES
AFFILIATEDTO
GUJARAT TECHNOLOGICALUNIVERSITY
Prepared by :
Priyansh Shah(Roll.no.49)
Vishal Upadhyay(Roll.no.50)
Montu Sabhaya(R.no.47)Mounank patel(R.no.48)
Jitesh Kathad(R.no.46)
Yashesh Pradhan(R.no.51)
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TABLE OF CONTENTS
Introduction
History
Switzerland Tourism Industry
Destinations / Regions Travel & Tourism Competitiveness Index
Key Facts at a Glance
Tourism Service sector
Switzerland named most competitive in Travel &Tourism report
Tourism policy
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INTRODUCTION
The tourism industry has established itself as one of theworlds major industries, one that offers significantopportunities for employment creation, local economicdevelopment and integration in to the internationalmarket.
Tourism generates jobs and business opportunities forhost populations, and can help reduce or eliminatepoverty. Tourism is now a huge contributor to theeconomies of many islands and nations.
The travel and tourism sector creates more jobs permillion rupees of investment than any other sector of theeconomy and is capable of providing employment to awide spectrum of job seekers from the unskilled to thespecialized, even in the remote parts of the country
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HISTORY :
Tourism begins with British mountaineers climbing themain peaks of the Bernese Alps in the early 19th century(Jungfrau 1811, Finsteraarhorn 1812).
The Alpine Club in London is founded in 1857.Reconvalescence in the Alpine climate, in particular
from Tuberculosis, is another important branch oftourism in the 19th and early 20th centuries for examplein Davos, Graubnden. Because of the prominence ofthe Bernese Alps in British mountaineering, the BerneseOberland was long especially known as a touristdestination. Meiringen's Reichenbach Falls achieved
literary fame as the site of the fictional death of SirArthur Conan Doyle's Sherlock Holmes (1893).
The first organised tourist holidays to Switzerland wereoffered during the 19th century by the Thomas Cook andLunn Travel companies
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SWITZERLAND TOURISM INDUSTRY
Tourism can be understood as a final consumption byhouseholds for holidays or as an intermediate stage in theproduction of goods and services (business travel), whichthrough the spending of domestic and foreign visitors createsturnover and added value for a great many companies
and different sectors of the economy Exhaustive preliminary studies have shown that the
aggregated value creation of tourism dependenteconomic sectors in Switzerland accounts for aboutSFr26,000 million or around 5-6 per cent of the grossdomestic product (GDP).
Switzerlands tourism was comparable to Uruguay, a rathersmall country bordering Switzerland. Although the tourismindustry had grown since then, it is still less than impressive,especially considering Zurich and Geneva earns threequarters more through the industry.
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DESTINATIONS / REGIONS
Alpine : Grisons
Eastern Switzerland
Valais
Bernese Oberland Bernese Alps
Cities : Zrich
Bern Lucerne
Basel
Geneva
Canton Ticino
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TRAVEL & TOURISM COMPETITIVENESS INDEX
Country/economy Rank Score
Switzerland rank 1 5.66
Austria rank 2 5.54
Germany rank 3 5.48
Iceland rank 4 5.45
United States rank 5 5.43
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KEY FACTSATA GLANCE
GDP: Direct Contribution
At 2011 there are 5-6 per cent of the gross domesticproduct (GDP) through tourism.
GDP: Total Contribution
Employment: Direct Contribution
Employment: Total Contribution
Visitor Exports
Investment
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TOURISM SERVICESECTOR
Research & development Prognoses
International Benchmark report
Satellite accounts
Swiss tourism price
Research
Policy & measures
Preparation of policy concepts
Preparation of legal basis
Strategic view Co-ordination & co-operation
International coordination
Collaboration with operational sector
Bilateral and multilateral relations
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SECTORS OVERVIEW
The tourism industry has been divided into eightdifferent sectors or areas. The following sectordescriptions are brief overviews.
1. Accommodation
2. Adventure Tourism and Recreation
3. Attractions
4. Events and Conferences
5. Food and Beverage
6. Tourism Services 7. Transportation
8. Travel Trade
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SWITZERLANDNAMEDMOSTCOMPETITIVEINTRAVEL & TOURISMREPORT
The World Economic Forum has launched its first-ever Travel & Tourism report analysing the driversof competitiveness in travel and tourism of 124countries around the world. Switzerland's safety
record and high-quality industry staff contributed toits topping the index. Hong Kong was the highest-ranked Asian country and the United Arab Emirateswas the most competitive Middle Eastern countrywith an impressive ranking of 18th place.
The rankings are based on the first-ever Travel &Tourism Competitiveness Index (TTCI) covering124 countries around the world
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T&T SECTORINDIFFERENTCOUNTRIES.
T & T is composed of a number of "pillars" of travel andtourism competitiveness, of which there are 13 in all. Theseare: 1. Policy rules and regulations 2. Environmental regulation 3. Safety and security 4. Health and hygiene 5. Prioritization of travel and tourism 6. Air transport infrastructure 7. Ground transport infrastructure 8. Tourism infrastructure
9. Information and communication technology (ICT) infrastructure 10. Price competitiveness 11. Human capital 12. National tourism perception 13. Natural and cultural resources
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TOURISMPOLICY
Tourism Seco
Federal government
Cantons
Local authorities
Co-operation platforms
Destination marketing
Innovation and co-operation projects
Hotel credits
Advisory services
Swiss Tourism Association
Regional and local tourism associations
Associations
Suppliers
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REFERENCES
Reports:
Swiss turism destinations
Turism world
2000-watt society
Links
www.viator.com/switzerland
www.theswissholidays.co.in/Travel
www.tripadvisor.in
Gross Domestic Product Growth Switzerland
Swiss Economic Forecasts
http://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://www.viator.com/switzerlandhttp://www.viator.com/switzerlandhttp://www.theswissholidays.co.in/Travelhttp://www.theswissholidays.co.in/Travelhttp://www.theswissholidays.co.in/Travelhttp://www.tripadvisor.in/http://www.seco.admin.ch/themen/00374/00456/00458/index.html?lang=enhttp://www.seco.admin.ch/themen/00374/00456/00458/index.html?lang=enhttp://www.seco.admin.ch/themen/00374/00456/00458/index.html?lang=enhttp://www.ubs.com/1/e/ubs_ch/bb_ch/market_information/forecasting/konjunktur.htmlhttp://www.ubs.com/1/e/ubs_ch/bb_ch/market_information/forecasting/konjunktur.htmlhttp://www.seco.admin.ch/themen/00374/00456/00458/index.html?lang=enhttp://www.seco.admin.ch/themen/00374/00456/00458/index.html?lang=enhttp://www.seco.admin.ch/themen/00374/00456/00458/index.html?lang=enhttp://www.seco.admin.ch/themen/00374/00456/00458/index.html?lang=enhttp://www.tripadvisor.in/http://www.theswissholidays.co.in/Travelhttp://www.theswissholidays.co.in/Travelhttp://www.theswissholidays.co.in/Travelhttp://www.viator.com/switzerlandhttp://www.viator.com/switzerlandhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_society -
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