Tourism in Germany
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Germany
Transcript of Tourism in Germany
Germany
General Information
Foundation 01. January 1871
Capital Berlin
Total Area 348.000 km2 [63]
Inhabitants 82,8 Million [14]
Religion Protestants (34%) Catholics (34%)
Median Age 46,8 [3]
Population Growth Rate -0.2 % [211]
Chancellor Angela Merkel (CDU)
President Frank-Walter Steinmeier (SPD)
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Famous People
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Economic Data 2016
GDP 3,1 trillion € [4] GDP growth rate 1,7% [146] GDP per capita 37,900 € [27] Unemplyoment rate 3,9% [42] Inflation rate 0,4% [46]
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Tourism Marketing
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National Level
DZT www.germany.travel
Association that carries out marketing measurement for the German governemt
Expenditure: 24,5 mio. € on marketing Social Media: Facebook, Pinterest, Twitter, wechat, Instagram Workshops: Central Europe/Israel Roadshows: Paris,Hongkong, Mumbai, Warsaw, Shanghai
Fairs: Moscow, Vienna, Zurich, Dubai
Tourism Marketing
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Regional Level
Federal States
Federal City States
Cities
Tourism Development Strategy
Fields of Action
• Increasing attractiveness of jobs in tourism sector
• Qualification of employees in tourism
• Health tourism/Generation 60+
• Tourists from Asia (Visa Centers, Language, Social Media)
• Staycations
• Storytelling
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Tourism Figures 2015
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• 2,9 million people are employed in the tourism industry (2nd biggest after commerce)
• 7% of German employees are employed in the tourism industry
• 97 billion € direct income
• Equals 4,4% of Germany‘s GDP
Tourism Figures 2015
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Total overnight stays 436,2 Million consisting of 356 Million domestic overnight stays Avarage duration of stay 6,2 nights Average of daily spending 172 € (1.China, 2.Thailand, 3.USA) Reason for travel 55,9% holiday , 10,7% Visiting of relatives, 24,7% business
Tourism Figures 2016
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Top 10 origin countries of tourists in Germany based on overnight stays (in Million)
Netherlands
Switzerland
USA
UK
Italy
Austria
France
Denmark
Belgium
Spain
Tourism Figures 2016
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Average price per night in a hotel in comparison with European major cities (in Euro)
The most visited Regions
Berlin/Potsdam Brandenburger Tor, Berlin Wall, Reichstag, Alexanderplatz, Cecilienhof Palace, Madame Tussauds Munich Oktoberfest, Castle Neuschwanstein, Marienplatz, Hofbräuhaus, BMW-Museum, English Garden Hamburg Minitatur Wonderland , Harbour, Reeperbahn, St.Pauli, Elbphilharmonie Cologne/Bonn Cologne Dom, Hohenzollern Bridge, House of 4711, Museum of German History, Beethoven House
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The most visited Regions
Baltic Sea Germany‘s longest costline, Rügen
Heidelberg Castle,cableway
Dresden Frauenkirche,Opera, Zwinger
Lake Constance Zeppeline Museum,
two islands, Sea World
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Competitiveness Travel and Tourism Competiteve Index 2015
Positive • 18 international airports [11] • Operating airlines [3] • Infrastructure (Highways, Railroads etc.) [5] • Safety and security [20] • Reliability of police service [19] • Number of World Heritage Sites [3]
Negative • Probability of terror attack [95] • Visa requirements [72] • Price level [126] • Diversity of wild animal species [89]
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3th place worldwide behind Spain and France
Special Local Products
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Environment Protection
General • Deposit on bottles • Seperation of trash • Fee for plastic bags
Specific • Tourist Welcome cards with free city transportation • Renting Bikes • 16 protected national parks • Possbility to choose sustainable accomodation (640)
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Legal/ Illegal
• Opening a shop on sundays
• Prostitution
• Drinking in public
• Driving 300 km/h on a highway
• Escaping from prison
• Riding a bike drunk
• Drinking wine with 16
• Running out of gas on the highway
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Thank you very much for your
attention!
Sources
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DZT (2016): DZT Jahresbericht 2015 – Starke Marke, Reiseland Deutschland, Frankfurt: DZT World Economic Forum (2016): The Travel & Competitevness Report 2015, Geneva: WEF Zandonella, Bruno (2007): Europa- EU-Begriffe und Länderdaten, Bonn: bpb Electronic
BMWI (2016): Wirtschaftsfaktor Tourismus Deutschland in: https://www.bmwi.de/Redaktion/DE/Publikationen/Tourismus/wirtschaftsfaktor-tourismus-deutschland.pdf?__blob=publicationFile&v=1 (as of 17.03.2017)
DZT (2016): Das Reiseland Deutschland- ein nachhaltiges Erlebnis in: http://www.germany.travel/de/microsite/nachhaltigkeit/nachhaltigkeit.html (as of 14.03.2017)
Sources CIA (2017): World Fact Book Germany in: https://www.cia.gov/library/publications/the-world-factbook/geos/gm.html (as of 17.03.2017)
DZT (2016): Das Reiseland Deutschland- ein nachhaltiges Erlebnis in: http://www.germany.travel/de/microsite/nachhaltigkeit/nachhaltigkeit.html (as of 14.03.2017)
Katapult (2016): Die Slogans der deutschen Bundesländer in: http://katapult-magazin.de/de/artikel/artikel/fulltext/die-slogans-der-deutschen-bundeslaender/ (as of 11.03.2017)
N.N. (2017): 50 Top Tourist Attractions in Germany in: http://www.touropia.com/tourist-attractions-in-germany/ (as of 09.03.2017)
N.N. (2015): 80 Famous People of German Descent in: http://www.ranker.com/list/famous-people-of-german-descent/celebrity-lists (as of 06.03.2017)
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Sources
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NTV (2011): Deutschland ist Vizeweltmeister in: http://www.n-tv.de/reise/Deutschland-ist-Vizeweltmeister-article2779881.html (as of 16.03.2017)
NTV (2017): Urlaubsland Deutschland boomt weiter in: http://www.n-tv.de/reise/Urlaubsland-Deutschland-boomt-weiter-article19534991.html (as of 24.02.2017)
The Guardian (2016): Tourism slogans from around the world in: https://www.theguardian.com/travel/2013/nov/21/tourism-slogans-around-the-world (as of 24.02.2017)
The Telegraph (2015): Twenty things you didn‘t know about Germany in: http://www.telegraph.co.uk/travel/lists/Twenty-things-you-didnt-know-about-Germany/ (as of 14.03.2017)
USA Today (2015): Germany‘s Top 25 Attractions in: http://www.usatoday.com/picture-gallery/travel/destinations/2015/08/18/germanys-top-25-attractions/31854807/ (as of 27.02.2017)
