fesm fesmarketing

TOURISM FOR

INTERNATIONAL

MARKETS

In the present economic climate, hotels and resorts need

to get the best out of their sales and marketing.

Fesmarketing specialises in marketing and sales for the

travel, tourism and leisure sectors. We are a specialist

tourism consultancy whose aim is to develop new

international sales and marketing opportunities for your

business.

We can help attract new visitors, identify new markets,

create opportunities, increase market share and generate

new revenues.

We have worked with a large cross-section of hotel

groups, cruise companies, national tourist offices, venues,

attractions, airlines and some of the largest international

tour operators in North and South America, Africa, India

and the Far East as well as across Europe and

Scandinavia.

LOCAL

KNOWLEDGE,

WORLDWIDE

EXPERIENCE

Fesmarketing was originally founded in 2005 by Andy

Fairburn and Mark Edser, bringing together a

complimentary mix of skills and many years of

international marketing management experience.

Since our beginnings we have expanded our business into

India and now have a permanent presence there.

Today FESM operates a networked business, working with

highly experienced associates around the world. Our

colleagues and associates are experts in their own local

region and are situated in London, Mumbai, Boston, Oslo,

Copenhagen, Helsinki, Johannesburg, Sydney and Paris.

Our aim is to help tourism related businesses and

organisations compete in an international environment.

Andy Fairburn is a graduate in International

Economics with twenty years experience of sales,

marketing and product development in many

countries around the world.

Working across Europe, Scandinavia, North America,

Africa and India, Andy is highly experienced in cross-

cultural sales, marketing and tourism. Andy has held

senior Sales & Marketing positions for a number of

multinational companies.

Pravin More is a graduate of Hotel management

and has worked in the hotel, travel and

hospitality industry both in India and in London. He

has specific experience in hotel and restaurant

management. Pravin is based in Mumbai

INNOVATIVE IDEAS

AND NEW

APPROACHES

Our aim is to help identify and develop new sales and

marketing opportunities for your business. Our associates

around the world can give you a unique access to new

markets, new contacts and new sales.

Our experience and influence in a number of originating

markets can enable you to ‘hit the ground running’ – to

deal with the right and relevant customers for your

business immediately, saving you time and money.

Our understanding of different markets means we can

tailor your sales & marketing messages accordingly –

making them highly relevant to the market and thereby

highly cost effective.

You are uniquely qualified to handle all aspects of your

business but a small investment in our services can lead to

savings and increased revenues in the long run.

LARGE AND SMALL,

FAR AND WIDE

Our experience has been gained from our work with

many different companies and organisations of varying

size and across a number of international markets. ■ Thomas Cook ■ TUI ■ LastMinute.com (UK) ■ TNK-BP

(Rus) ■ Golden Bell Tourism (Ind) ■ Best Western Congress

Hotel (Arm) ■ Sri Namagiri Travel (Ind) ■ Hotel Bani Park

Palace (Ind) ■ Hotel Picasso (Ind) ■ Hotel Windsor Square

(Ind) ■ Alojamiento Rural (Sp) ■ Millennium Hotels (UK) ■

Corinthia Hotels (Mal) ■ Air Malta (Mal) ■ Residence San

Giorgio (IT) ■ CIE Tours Ireland (Ire)■ DeVere Resorts (UK) ■

Radisson Hotels (Nor) ■ Icelandair (USA) ■ Silja Line (Fin)■

Palma Nova Resorts (Sp) ■ Scanditour (Fr)■ Marriot

Vacation Club (Sp)■ Kuoni (UK) ■ Nordern Tours (D) ■ Cox

& Kings (Ind) ■ Collette Tours (USA) ■ Insight Vacations

(USA) ■ Trafalgar Tours (USA) ■ Avanti Destinations (USA)■

Colpitts Group Travel (USA) ■ Certified Vacations (USA) ■

Monte Anfi (Sp) ■ Vantage Group (USA) ■ TopDeck (AUS)

■ Thompsons Natal (SA) ■ Travel Vision (SA) ■ Wilderness

Safaris (SA) ■ Lapinniemi (Fin) ■ Queensberry Travel (Br) ■

Wearactive Travel (UK)

A MENU OF

SERVICES TO

CHOOSE FROM

Fesmarketing offer a menu of management, sales &

marketing services working on an ad hoc, contractual,

project-based or retention basis.

Marketing Plans & Strategy

Sales Representation and Support

Marketing Campaigns

Market Intelligence & Research

Sales missions, road shows, seminars, workshops

Introductions to new business partners

Online Strategies, SEO and PPC

Branding and identity for Western and Global

Markets

Staff training documents and presentations

Public Relations Campaigns in many markets

Sustainable Tourism advice, guidelines & workbooks

We provide a range of services so you can decide

exactly which is right for you.

What you would like to use us for and for how long, is

entirely up to you.

WHERE TO NEXT?

Just drop us an email or give us a call.

If you have a specific campaign or project you would like

us to work with you on, please send us as detailed a brief

as you can and we’ll prepare a proposal for you to

consider.

Alternatively, we would be delighted to suggest ways in

which we might be able to help our prospective clients

and we would happy to prepare suggestions for your

consideration.

EMAIL andy@fesmarketing.co.uk

TEL/TEXT +44 79 67 72 66 06

fesm | fesmarketing Registered Office 33 Westville Road, Thames Ditton, Surrey, United Kingdom. Registered in England No 4818184

fairburn edser smith