Tourism Export Council New Zealand

1. Tourism as an export industry2. Trade intelligence & resources3. Establishment of Young TEC4. Inbound Tour Operators in 20145. Emerging markets & special interest sectors

1. Why is tourism considered an export industry?

Aim: Improve ‘insights’ why tourism is an export industry?

Tourism, like agriculture is an export sector industry but works slightly differently:

• The product is still developed in New Zealand (just like the apple)• It is sold offshore (like the apple)• It is purchased for a foreigner (again like the apple)• BUT it is experienced in New Zealand and therein lies the difference

IRDs definition of ‘export’ is a non-resident who purchases a product or service from New Zealand

A Guide To Working With Inbound Tour Operators &

Distribution Channels

2. New trade resource for tour operators

Aim: To improve productivity by understanding distribution & pricing

3. Introducing Young TEC

Aim: To share tourism insights and prepare future tourism leaders

4. ITOs have adapted

• Change from % group to % FIT (self drive)• Upgraded technology and work with

tourism aggregators eg. Expedia, Wotif, Booking.com

• Retail/promote other ITO product• New niche ITO start ups eg.

eg. Education, Golf, Luxury sector

Aim: Working smarter and productivity for profit

5. ITOs and Emerging Markets

Aim: To develop emerging trade relationships & target for value