Tourism Entrepreneurship

Tourism entrepreneurship

Jakanathan.K.N Karthik Mehta.R Muthukumar.V Siva Kumar

Tourism Entrepreneurship

Dr. Nimit Chowdhary, Professor2

Those who know how,

shall always have a job!

Those who know why,

shall be their boss!!



Agenda!

Tourism scenario Opportunities in tourism Entrepreneurship option



Concept

Entrepreneur EntrepreneurshipInnovativecreation

PersonProcess of

actionObject



Tourism galore!

Largest industry in the world! Tourism has advanced as commitment to

general development. It touches not only the economic fabric of

the society but also has significant impact on social norms and moral values.



DemandDomestic and international tourists

SupplyTourist destinations and facilities

Tourism intermediaries

Travel

Regulatory framework

Influences on demand

Tourism impacts

Tourism scenario!



Tourism today!

Tourism today is a regular, organized and reoriented promising industry having a flow of human contracts. The entire gamut of travel and trade activities seems to have combined adventure with the element of tourism thereby offering exciting opportunities for entrepreneurs.



Opportunity! To add value, all these components must be

addressed A comprehensive development in terms of

having all these service providers is a prerequisite to development of tourism.

Conversely as tourism grows at a destination there will be demand for these services.

This in turn is an opportunity for entrepreneurs.



Ideas!Tourism-related businesses Travel and tour operators Hotels Motels Backpacker’s hostels Guest houses, B&B Travel/tour agencies. Sub

agencies Guiding services Traditional cuisine-

restaurants, cafes, food stalls/ outlets, etc.

Transport/ transfer services for tourists

Horse/ camel/ elephant riding Tourist campsites/ picnic

sites Houseboats Camping equipment hire Boat station Traditional bars Cultural centers Dance and theatre groups



IdeasUnconventional tourism-related businesses

Photographic safaris Walking trails Bird watching tours Ranch, farm, cattle post

lodgings Film industry outfitters Traditional storytelling and

games

Hot air ballooning Parachuting Desert 4X4 trails, and 4-

wheelers Desert/ bush survival

courses Fishing camps (commercial) Traditional music (Hunting safaris)



IdeasUnconventional tourism-related businesses

Curio and craft factories Curio and craft outlets Visit to traditional healers-

medicine Game parks/ reserves/ farms Gathering products and

tracking wildlife Museums

Snake/reptile parks, aviaries, butterfly farms

Botanical gardens



IdeasSubsidiary or secondary activities

Filling stations/ convenience stopovers

Supply of fire woods to camps/ lodge/hotels, etc.

Waste collection from camps/ lodges, hotels, etc.

Thatching services Supply of natural minerals

Bottling and supply of spring or natural water

Supply of traditional food items

Supply of decorative and ornamental plants

Horticulture Landscaping Training and HRD Tourism and wildlife

consultancy



Idea is a funny thing!

It doesn’t work unless you do!!



What is entrepreneurship?

“Entrepreneurship is offering creative yet viable solutions to

society’s needs…”



A model of entrepreneurship



What are entrepreneurs like?Information seeking Takes action on own to get

information to help reach objectives or clarify problems

Systematic planning Develops and uses logical step-by-step plans to reach goals

Problem solving Identifies new and potentially unique ideas to reach a goal



What do entrepreneurs do? Entrepreneurs introduce a new product or

service into the marketplace; Entrepreneurs discover new resources or

new uses for old resources; Entrepreneurs develop new technologies; Entrepreneurs open new markets; and Entrepreneurs organise existing

enterprises.



What does is take?Skills

Critical and creative thinking; Goal setting; Decision making; Human relations and communication; Management skills; and Problem solving.



Entrepreneurial competencies

Initiative Entrepreneurs take actions that go beyond job requirements or the demand of situation

Sees and acts on opportunities

Looks for and takes action on opportunities

Persistence Takes repeated actions to overcome obstacles that get in the way of reaching goals




Self confidence Has strong belief in self and own abilities

Assertiveness Confronts problems and issues with others directly

Persuasion Successfully persuades others

Use of influence strategies

Uses of variety of strategies to affect others




Concern for high quality work

Acts to do things that meet or beat existing standards of excellence

Commitment to work contract

Places the highest priority on getting the job completed

Efficiency orientation Finds ways to do things faster or with fewer resources or at a lower cost



Vantage tourism!

Provides employment opportunities, both skilled and unskilled, because it is a labour intensive industry

Generates foreign exchange Increases incomes Creates increased gross national product Can stimulate infrastructural development

(roads, etc.)



Vantage tourism!

Can be linked with local products and resources

Helps to diversify the economy Increases governmental revenues Broadens educational and cultural

horizons and improves feelings of self-worth



Vantage tourism!

Improves the quality of life related to a higher level of income and improved standards of living

Reinforces preservation of heritage and tradition

Justifies and enables environmental protection and improvement



Vantage tourism!

Visitor interest in local culture provides employment for artists, musicians, and other performing artists, enhancing the cultural heritage

Provides tourist and recreational facilities that may be used by a local population



Vantage tourism!

Breaks down language barriers, socio cultural barriers, class barriers, racial barriers, political barriers, and religious barriers

Creates a favourable worldwide image for a destination

Promotes a global community- international understanding and peace



Look before you leap! Community sentiment on tourism (will

other members of the community approve developments in their area?);

Organizational and financial capabilities; Public safety and security (crime levels,

violence, etc.); and Public health, sanitation and hygiene

(visitors to Asia (and sometimes India) are always afraid of contracting diseases, like malaria, cholera, etc.).



Look before you leap! Existing and potential tourist markets; Cost and convenience of travel to the

area; Accessibility to tourist destinations, i.e. by

road, water, rail, air, etc.; Competing destinations (these could be

local or regional like, Rajasthan, UP, etc.); Competing businesses in the same field; Political stability;



So, do

you have

it in you?

Tourism Entrepreneurship

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