Tourism Destination Development Plan

71
6/4/2014 Tourism Planning and Development THM 411 Prepared by Name Class ID Md. Rafiqul Islam 01 Tanvir Ahmed 02 M. M. Mohsin Kabir 23 Istiak Ahmed (group leader) 33 BBA 4 th Batch Department of Tourism and Hospitality Management Faculty of Business Studies University of Dhaka Trek to Heavenly Hill Destination Development plan for Boga Lake, Bandarban.

description

We were assigned to come up with an original plan on destination development. We selected Bogalake, which is truly an amazing tourist destination in Bangladesh. We created strategically structured plan to enhance the attractiveness of the destination even more and attract more tourists while minding the sustainable development.

Transcript of Tourism Destination Development Plan

Page 1: Tourism Destination Development Plan

642014

Tourism Planning and Development

THM 411

Prepared by

Name Class ID

Md Rafiqul Islam 01

Tanvir Ahmed 02

M M Mohsin Kabir 23

Istiak Ahmed (group leader) 33

BBA 4th Batch

Department of Tourism and Hospitality Management

Faculty of Business Studies

University of Dhaka

Trek to Heavenly Hill

Destination Development plan for

Boga Lake Bandarban

1

Executive Summary

Bangladesh is a land of mystery and intrigue The country is centuries old and while it has

seen many visitors over the years it is only now starting to experience a commercial tourism

boom In many respects Bangladesh is a land of opportunity and adventure All we need do

is step out and discover its many mysteries for ourselves

There are so many things to be enjoyed here Perhaps one of the most popular activities is

that of sunning on the exquisite white sandy beaches of Coxs Bazaar and Teknaaf Both

beaches are situated on the eastern coast of the Bay of Bengal and are relatively unspoiled

by tourists making them a great place to spend vacation time Another attraction is the many

archaeological sites in the country They are interesting from a cultural and architectural

point of view and can be fascinating to tour Bangladeshs other attraction is a bit more lively

ndash the Royal Bengal Tigers which have become somewhat of a trademark for the country

These stunning big cats are somewhat protected in the country and are stunning to behold

Bangladesh is also home to the longest sea beach the largest tea gardens and some

amazing exotic animal life To top it off the people of the country are colorful and friendly

and have a fascinating culture There is a lot to do here You can choose things such as

trekking and adventure tours Most of the activities give you the opportunity to take in the

beautiful green mountains sparkling rivers and clear vistas The natural wealth of the area

is in many respects unbeatable Bangladesh is a paradise just waiting to be discovered

And we have chosen such a place which is still beyond the eyes of enormous tourists of

Bangladesh and that is Boga Lakelsquo Bandarban

The main focus of the plan that we provided is to develop the community of Boga Lakelsquo

economically and socially

Bandarban is a district in South-Eastern Bangladesh and a part of the Chittagong Division

and Chittagong Hill Tracts Bandarban is regarded as one of the most attractive travel

destinations in Bangladesh

From the get-go we provide a complete set of information about its geographic location

population density and culture residentlsquos lifestyle establishments tourist attractions

particularly natural built sites and other aspects

We have used SWOT analysis of Boga Lakelsquo to understand strengths weakness

opportunities and threats involved in our branding project We show a general destination

development process Then we have executed a market segmentation target market and

positioning for our destination

2

Sequentially we work on differentiation product development tourism promotional mix that

give every component of our tourist destination unique characteristics and positioning from

others and help us design it for perspective customers After that have provided an initial

budget for our plan of 10 years

We have included all the services that would be provided after the implementation of our

plan and also all the tourist activities that would be performed We also have provided a

Gantt chart for a 5 year activities

3

Table of Contents

Serial Particular Pages

1 Letter of Transmittal i

2 Executive Summary 1-2

3

Background information

5-34

Bandarban District 5

Geography 5

Map of Bandarban 6-7

Bandarban Town 8

History 8-10

Administration 10

Economy 10-11

About Boga Lake 13-34

4 How to go to Boga Lake 35

5 Community 37-38

6 Inventory 38-39

7 Planning 39-41

8 Activity 41-42

9 Facilities and Services to be included 42-44

10 Impacts of Tourism Development 44-47

11 Issues and Constraints 47-48

12

Market Analysis

49-55

Who is our market 49

Motivators 50

SWOT analysis 51

Market Segmentation 52-53

Market Positioning 53

Marketing Myopia 54

Marketing Mix 54-55

13 Public Participation and Support 55-57

14 Goals Objectives and Strategies 57-58

15 Theme Slogan and Logo 59

16 Attractions and Programs to be included 59-60

17 Itinerary 61-64

18 Administrative and Support Zone 65

4

19 Action Plan 65-66

20 Gantt Chart 67

21 Funding 69

22 Budget 68-69

22 Evaluation Strategies 69-70

23 Findings of the Market Analysis 70

24 Recommendation 70-71

25 Conclusion 71-72

26 References 73

5

Background Information

Bandarban District

Bandarban (Bengali বানদরবান) is a district in South-Eastern Bangladesh and a part of the

Chittagong Division and Chittagong Hill Tracts Bandarban is regarded as one of the most

attractive travel destinations in Bangladesh Bandarban (meaning the dam of monkeys) or in

Marma or Arakanese language as Rwa-daw Mro is also known as Arvumi or the Bohmong

Circle (of the rest of the three hill districts Rangamati is the Chakma Circle Raja Devasish

Roy and Khagrachari is the Mong Circle Raja Sachingprue Marma) Bandarban town is the

home town of the Bohmong Chief (currently King or Raja U Cho Prue Marma) who is the

head of the Marma population It also is the administrative headquarters of Bandarban

district which has turned into one of the most exotic tourist attractions in Bangladesh since

the insurgency in Chittagong Hill Tracts has ceased more than a decade back

Bandarban skyline from Nilgiri

Geography

One of the three hill districts of Bangladesh and a part of the Chittagong Hill Tracts

Bandarban (4479 kmsup2) is not only the remotest district of the country but also is the least

populated (population 292900) one The three highest peak of Bangladesh - Tahjindong

(1280 meters also known as bijoy)[ The height of Tahjindong is 82966m +-3m as per a

recent measurement with Garmin GPSMAP60CSX GPS] Mowdok Mual (1052 m) and

Keokradong (1230 m) [ The height of Keokradong is 986m +-3m as per a recent

measurement with Garmin GPSMAP60CX GPS] - are located in Bandarban district as well

as Raikhiang Lake the highest lake in Bangladesh[citation needed] Chimbuk peak and

6

Boga Lake are two more highly noted features of the district The newly reported highest

peak of Bangladesh - Saka Haphong (3488 ft) is also here in Thanchi upazila

Map of Bandarban District

Bandarban Sadar Thanchi Lama Naikhongchhari Ali

kadam Rowangchhari and Ruma are the administrative

sub-districts of Bandarban Major road routes are

Bandarban-Rowangchhari-Ruma

Bandarban-Chimbuk-Thanchi-Alikadam-Baishari-

Dhundhum

Chimbuk-Ruma

Chimbuk-Tangkabati-Baro Aoulia

Aziznagar-Gojalia-Lama and

Khanhat-Dhopachhari-Bandarban

Meghla Parjatan

Nilachal

Shoila Propat

Prantik Lake

Chimbuk

Boga Lake

Rijuk Fall

Keokradong

Tahjingdong

Shangu River

Golden Temple

Nilgiri

Mirinja Parjatan

Upabon Parjatan

The three highest peak of Bangladesh - Tahjindong (1280 meters also known as bijoy)

Mowdok Mual (1052 meters) and Keokradong (883 metres) - are located in Bandarban

district as well as Raikhiang Lake the highest lake in Bangladesh Chimbuk peak and Boga

7

Lake are two more highly noted features of the district Though most Bangladesh sources

cite Keokradong as the highest peak in the country but Tazing Dong (sometimes spelled as

Tahjingdong and also known as Bijoy) lying further east is recognized both by government

and expert sources as a taller peak Measurements taken by English adventurer Ginge

Fullen shows that an officially unnamed peak near the Myanmar border (locally known as

Mowdok Mual) is the highest point in BangladeshRecently a team from Nature Adventure

Club took part in an expedition in the mowdok range and agreed with the ginge fullens

statement They got the height of this peak as 3488 feet with gps accuracy of 3 meter The

unnamed summit is known as Saka Haphong to the local Tripura tribes

The following is a list of mountain ranges in the area and the tallest peaks of each range

Range Peak

Muranja (also known as Meranja) range Basitaung 664m

Wayla range (most of this range is in

Myanmar)

Chimbook range Tindu 898m

Batimain range Batitaung 526m

Politai range Keokradang 884m Ramiu Taung 921m

Saichal-Mowdok range Bilaisari 669m Mowdok Mual 1003m

Saichal range Waibung 808m Rang Tlang 958m Mowdok

Tlang 905m

Wailatong and Tambang ranges

The River Sangu (also known as Sangpo or Shankha) the only river born inside Bangladesh

territory runs through Bandarban The other rivers in the district are Matamuhuri and

Bakkhali Parts of Kaptai Lake the biggest lake in Bangladesh fall under the district

Bandarban Town

8

The hanging bridge at Bandarban

A nearly 52 kmsup2 hill-town housing about 32000 people of which the majority are Marma

There is a Tribal Cultural Institute here which features a library and a museum The town

also features Bandarban Town Hospital (offering the best medical service in the district) the

District Public Library Bandarban Government College the District Stadium banashri the

solitary movie theatre the royal cemetery and of course the Royal Palace (two of them

since the 11th and 13th royal lines both claim the throne) Apart from the numerous kyangs

and mosques there is a temple dedicated to Kali the most revered goddess of Hindus is

Bangladesh as well as a centre maintained by ISKON

History

In the early days of 15th century the Arakanese kingdom where Mrauk U was the capital

expended its territories to the Chittagong area of Bengal After the victory of Arakan on

Burmas Pegu kingdom in 1599 AD the Arakanese king Mong Raja Gree appointed a Prince

of Pegu as the governor of newly established Bohmong Htaung (Circle) by giving the title of

Bohmong Raja That area was mostly populated by the Arakanese descendants and ruled

by the Burmese (Myanmar) noble descendants who started to call themselves in Arakanese

language as Marma Marma is an archaic Arakanese pronunciation for Myanmar As the

population of the Bohmong Htaung were of Arakanese descandants these Myanmar-

descendants Bohmong chiefs (Rajas) of the ruling class took the titles in Arakanese and

speak a dialect of the Arakanese language

Bandarban Hill District was once called Bohmong Htaung since the Arakanese rule Once

Bohmong Htaung was ruled by Bohmong Rajas who were the subordinates to the

9

Arakanese kings Ancestors of the present Bohmong dynasty were the successor of the

Pegu King of Burma under Arakans rule in Chittagong In 1614 King Mong Kha Maung the

king of Arakan appointed Maung Saw Pru as Governor of Chittagong who in 1620 repulsed

the Portuguese invasion with great valour As a consequence Arakanese king Mong Kha

Maung adorned Maung Saw Pru with a title of Bohmong meaning Great General After the

death of Maung Saw Pru two successors retained Bohmong title During the time of

Bohmong Hari Gneo in 1710 Arakanese King Canda Wizaya recaptured Chittagong from

the Mughals Bohmong Hari Gneo helped King Canda Wizaya in recapturing Chittagong and

as a mark of gratitude the later conferred on Bohmong Hari Gneo the grand title of Bohmong

Gree which means great Commander in Chief

British and Pakistani rule

During the British reign in 1690 The Raide of Frontier Tribes Act -22 was passed which

among other things envisaged the creation of Chittagong Hill Tracts District comprising the

entire hilly region along the south eastern border of present day Bangladesh stretching right

from Tripura in the north and Myanmar in the south The act also provided for the

appointment of a superintendent to discharge the administrative functions under the direct

control and supervision of Divisional Commissioner of Chittagong However seven years

later in 1697 the post of superintendent was redesignated as that of Deputy Commissioner

In 1900 the Chittagong Hill Tracts Regulations 1900 was enacted to provide a consolidated

and broader legal framework for the administrative system This Act with minor modifications

constituted the fundamentals for the administration of three hill districts Recognizing the

special historical and geographical features of the place as well as uniqueness of tribal

population the Regulation of 1900 divided the entire district into three circles Each circle

was to be headed by a circle chief whose primary responsibility was to collect revenue

assisted by a Headman (Head of a Mouza) and a Karbari (Head of a Village) respectively at

Mouza and village level The Bohmong king was appointed as the Circle Chief of the

Bohmong Circle During the British period the area of Bohmong circle under Bandarban and

Lama Thana was operated as lowest administrative unit with a Circle Officer as its head

During World War II the area saw the presence of a formidable British military presence that

came to stand against a Japanese invasion The tribes of these hills held the reputation of

unyielding rebellion throughout history When India Pakistan and Myanmar went

10

independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma

flag for a few days During the Bangladesh Liberation War (1971) to gain independence from

Pakistan leaders of the tribal people sought allegiance with Pakistan government though

most the general tribal people were against the decision

Since Bangladeshi independence

In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change

the demography of the region was pursued which later gave rise to much violence against

the hill people and the insurgency led by Shanti Bahini There has been an attempt to create

a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the

Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty

Bandarban stands as a locally governed ethnic region together with the two other hill

districts Representation of numerous tribes of the district in the Hill Council now stands as a

thorn of dispute here Contemporary history of Bandarban has not been a happy one

despite much development initiatives taken by church organizations and UN agencies like

UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here

The district is still under a quasi-military rule Insurgents from across the border as well as

drugs and arms smugglers play a large role in the jungles here Newspaper reports of

discovering poppy fields or arms caches are not rare for Bandarban There also is much

tension between Bengali settlers and ethnic minorities as well as between early Hindu

settlers and recent Muslim settlers and between dominant tribes and lesser tribes

Administration

Administrator of Zila Porishod Kwa Shwe Hla

Deputy Commissioner (DC) K M Tariqul Islam

Bohmong king U Kwa Sine Prue Chowdhury

11

Economy

Heavily dependent on Jumm farming which is a slash and burn agricultural technique

Bandarban produces little that is of economic value outside self-consumption of the hill

people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala

(ginger turmeric) and tribal textile are the major exports of the district with tourism growing

fast as a source of revenue Much of the trade in fruit like most other commerce in the

district has been taken over by Bengali settlers

Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a

rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile

there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in

Bandarban together with a wonderful sales center BSCIC has also introduced mechanical

spinning and weaving here

Bamboo and tobacco grows in significant quantity but largely is not considered as

economically profitable products Bamboo is used along with canes not just to make the

traditional stilt houses but is the material for most tribal craft including the bamboo smoking

pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported

out of the district

Two church-based development organization - Christian Commission for Development in

Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF

is driving the education effort which is mostly directed at younger children

Tourism

Buddha Dhatu Jadi

12

―We welcome guests but dont want Bandarban to become crowded or polluted like

Rangamati We dont want to lose our culture nor see it consigned to a museum

mdashRaja Aung Shue Prue Chowdhury (on tourism)

Boga Lake

Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and

three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from

RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in

Balaghata 4 km from the townThis place attracts many tourists every year This Theravada

Buddhist temple is made completely in the style of South-East Asia and houses the second

largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is

another place tourists like to visit

The numerous Buddhist temples known as kyang in local tongue and bhihars in the town

include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar

Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days

journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places

of interest Boat ride on the river Sangu is one of the main attraction here for tourists

About Boga Lake

Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain

Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in

Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level

The color of water of this Lake is blue and very nice There are many mythological stories

behind the creation of this Lake There are many tourists make their way to Boga Lake every

year especially in the winter season Small tribe community like Bawm Khumi have

localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the

13

boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots

of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big

rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which

will be unbelievable and mind-blowing memory in your life

Information for Tourist

At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public

jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way

you have to register your name contact address and other details in the respective security

camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm

Beauty of Boga Lake

Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh

Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy

nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is

publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited

beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its

unique beauty for those adventurous travelers who just not only want to satisfy their eyes

with artificial and tedious natural beauties but also want to fill their heart with eternal joy and

thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and

tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill

14

The highest natural Lake of Bangladesh Boga Lake

Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong

Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty

can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind

attention which results in a legendary reserve of water on the hilltop to attract the tourists

travelers and nature lovers not only from the local inhabitants of Bandarban but also people

from all over Bangladesh and even of the whole world

Location of the Boga Lake

The location of the Boga Lake is some kind of different than other common Lakes and water

reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza

situated in the renowned upazila Ruma of Bandarban Chittagong is considered the

politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from

the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga

Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts

above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has

covered total 15 acre areas to attract the tourists and common people indeed

Alternative identification of the Boga Lake

Boga Lake is being identified through different local names among the inhabitants there in

the Bandarban city So the travelers and tourists must not be confused with the names like

Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact

that the Boga Lake is also sometimes known as dragon Boga including some local

superstitions about the Boga Lake

15

Origin of the name Boga Lake

The origin of the name Boga Lake is derived from some domestic mythological stories The

word Boga is derived from the local word Baga which means a dragon or fire Actually some

super natural stories flame the fire about the Lake being the accommodation of an ancient

dragon indeed and that concludes the story of the identification of Boga Lake

Description of the Boga Lake

Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of

BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its

three sides which are bounded by mountain peaks Again Boga Lake is recognized as the

highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level

Boga Lake has a rectangular shape either funnel shape But some experts argue that the

Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be

38 meter deep There remains a small spring beside the Boga Lake which is called

Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no

outlet Basically Bagachhara is the fundamental source of water along with surface

drainage rain water and seepage of spring soft and small rocks of different shapes have

almost covered Boga Lake surface

Mirror view of Boga Lake

The beauty and attraction of the Boga Lake changes with the color change of the Lake

Depending on various indicators like sun rays clouds` humidity and the so called existence

of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different

color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear

mirror view of blue shade which reflects like pearls and more than enough to astonish a

tourist guy

16

Nature of the Boga Lake water

Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically

Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes

In contrast some argue that the nearby people use the Lake water for drinking and some

planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing

that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the

beautiful Lake to freshen up their mind

The mythological history of the Boga Lake

The interesting Boga Lake is believed to be created almost 2000 years back So it is very

natural that the creation of the Boga Lake is considered to relate with some ancient

supernatural mythologies The local inhabitants believe that this Boga Lake and its

surroundings have derived from an instant earthquake Legends mention that there the

particular area was the resident of the gods and goddesses of the aboriginal people But a

sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal

village people The story did not end there The deity reappeared in the form of a dreadful

dragon and was responsible for the instant earthquake which resulted in the craving of the

hillside disappearing of that village and the formation of the legendary deep Boga Lake

The present supernatural belief about the Boga Lake

The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some

strange specialty of the Boga Lake at the present time The Boga Lake actually never dries

up but there is no source of permanent water supply there because of not having the

17

existence of any particular stream to fall in or out Again every year during April- May the

transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga

Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead

Expertsrsquo solution about the Boga Lake

Anthropologists geologists and chemical experts are trying hard to solve the mystery of

Boga Lake The tribal local people still believe that the ancient myth is unsolved But

scholars consider them just as superstitious stories because generally they cannot show any

strong evidence about the creation of the Boga Lake Geologists mention about the

existence of a dead volcano and the collection of the rain waters in the cave area of that

volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil

of the Boga Lake also support their theory to some extent

Boga Lake for Tourists

It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place

of beauty and pleasure for those who loves to travel and to face challenges as well That is

why every year numerous tourists and travelers from home and abroad make their way to

Boga Lake compromising the hard journey and struggles because they are fond of real

beauty and mental peace indeed

Conservative thoughts about visiting Boga Lake

Generally people considered Boga Lake as an ancient and rough or hard to visit place That

is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They

suspected that visiting Boga Lake requires restless hiking and trekking of hours through

some really hard and tough hilly areas where neither any transport nor any assistance is

available But reality is that they were being unattached with the recent status of the region

But most of these negative thought actually goes in vain these days It is true that the Boga

Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will

easily pave the way for one to experience the endless beauty of the Boga Lake

18

Ultimate adventure through visiting Boga Lake

It is not that much tough to access in the Boga Lake as it is heard And also people are not

actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer

views and convert their dream into beauty with adventure Again one must show his bravery

and have to be prepared for any kind of challenges to be faced So the best way is to grasp

the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind

as well

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

19

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

20

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Beauty of Boga Lake

The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its

sights without any hesitation for the tourist to grasp those beauties And this pleasure and

beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and

confidence There remains numerous delight and elements of beauty starting from the soft

rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 2: Tourism Destination Development Plan

1

Executive Summary

Bangladesh is a land of mystery and intrigue The country is centuries old and while it has

seen many visitors over the years it is only now starting to experience a commercial tourism

boom In many respects Bangladesh is a land of opportunity and adventure All we need do

is step out and discover its many mysteries for ourselves

There are so many things to be enjoyed here Perhaps one of the most popular activities is

that of sunning on the exquisite white sandy beaches of Coxs Bazaar and Teknaaf Both

beaches are situated on the eastern coast of the Bay of Bengal and are relatively unspoiled

by tourists making them a great place to spend vacation time Another attraction is the many

archaeological sites in the country They are interesting from a cultural and architectural

point of view and can be fascinating to tour Bangladeshs other attraction is a bit more lively

ndash the Royal Bengal Tigers which have become somewhat of a trademark for the country

These stunning big cats are somewhat protected in the country and are stunning to behold

Bangladesh is also home to the longest sea beach the largest tea gardens and some

amazing exotic animal life To top it off the people of the country are colorful and friendly

and have a fascinating culture There is a lot to do here You can choose things such as

trekking and adventure tours Most of the activities give you the opportunity to take in the

beautiful green mountains sparkling rivers and clear vistas The natural wealth of the area

is in many respects unbeatable Bangladesh is a paradise just waiting to be discovered

And we have chosen such a place which is still beyond the eyes of enormous tourists of

Bangladesh and that is Boga Lakelsquo Bandarban

The main focus of the plan that we provided is to develop the community of Boga Lakelsquo

economically and socially

Bandarban is a district in South-Eastern Bangladesh and a part of the Chittagong Division

and Chittagong Hill Tracts Bandarban is regarded as one of the most attractive travel

destinations in Bangladesh

From the get-go we provide a complete set of information about its geographic location

population density and culture residentlsquos lifestyle establishments tourist attractions

particularly natural built sites and other aspects

We have used SWOT analysis of Boga Lakelsquo to understand strengths weakness

opportunities and threats involved in our branding project We show a general destination

development process Then we have executed a market segmentation target market and

positioning for our destination

2

Sequentially we work on differentiation product development tourism promotional mix that

give every component of our tourist destination unique characteristics and positioning from

others and help us design it for perspective customers After that have provided an initial

budget for our plan of 10 years

We have included all the services that would be provided after the implementation of our

plan and also all the tourist activities that would be performed We also have provided a

Gantt chart for a 5 year activities

3

Table of Contents

Serial Particular Pages

1 Letter of Transmittal i

2 Executive Summary 1-2

3

Background information

5-34

Bandarban District 5

Geography 5

Map of Bandarban 6-7

Bandarban Town 8

History 8-10

Administration 10

Economy 10-11

About Boga Lake 13-34

4 How to go to Boga Lake 35

5 Community 37-38

6 Inventory 38-39

7 Planning 39-41

8 Activity 41-42

9 Facilities and Services to be included 42-44

10 Impacts of Tourism Development 44-47

11 Issues and Constraints 47-48

12

Market Analysis

49-55

Who is our market 49

Motivators 50

SWOT analysis 51

Market Segmentation 52-53

Market Positioning 53

Marketing Myopia 54

Marketing Mix 54-55

13 Public Participation and Support 55-57

14 Goals Objectives and Strategies 57-58

15 Theme Slogan and Logo 59

16 Attractions and Programs to be included 59-60

17 Itinerary 61-64

18 Administrative and Support Zone 65

4

19 Action Plan 65-66

20 Gantt Chart 67

21 Funding 69

22 Budget 68-69

22 Evaluation Strategies 69-70

23 Findings of the Market Analysis 70

24 Recommendation 70-71

25 Conclusion 71-72

26 References 73

5

Background Information

Bandarban District

Bandarban (Bengali বানদরবান) is a district in South-Eastern Bangladesh and a part of the

Chittagong Division and Chittagong Hill Tracts Bandarban is regarded as one of the most

attractive travel destinations in Bangladesh Bandarban (meaning the dam of monkeys) or in

Marma or Arakanese language as Rwa-daw Mro is also known as Arvumi or the Bohmong

Circle (of the rest of the three hill districts Rangamati is the Chakma Circle Raja Devasish

Roy and Khagrachari is the Mong Circle Raja Sachingprue Marma) Bandarban town is the

home town of the Bohmong Chief (currently King or Raja U Cho Prue Marma) who is the

head of the Marma population It also is the administrative headquarters of Bandarban

district which has turned into one of the most exotic tourist attractions in Bangladesh since

the insurgency in Chittagong Hill Tracts has ceased more than a decade back

Bandarban skyline from Nilgiri

Geography

One of the three hill districts of Bangladesh and a part of the Chittagong Hill Tracts

Bandarban (4479 kmsup2) is not only the remotest district of the country but also is the least

populated (population 292900) one The three highest peak of Bangladesh - Tahjindong

(1280 meters also known as bijoy)[ The height of Tahjindong is 82966m +-3m as per a

recent measurement with Garmin GPSMAP60CSX GPS] Mowdok Mual (1052 m) and

Keokradong (1230 m) [ The height of Keokradong is 986m +-3m as per a recent

measurement with Garmin GPSMAP60CX GPS] - are located in Bandarban district as well

as Raikhiang Lake the highest lake in Bangladesh[citation needed] Chimbuk peak and

6

Boga Lake are two more highly noted features of the district The newly reported highest

peak of Bangladesh - Saka Haphong (3488 ft) is also here in Thanchi upazila

Map of Bandarban District

Bandarban Sadar Thanchi Lama Naikhongchhari Ali

kadam Rowangchhari and Ruma are the administrative

sub-districts of Bandarban Major road routes are

Bandarban-Rowangchhari-Ruma

Bandarban-Chimbuk-Thanchi-Alikadam-Baishari-

Dhundhum

Chimbuk-Ruma

Chimbuk-Tangkabati-Baro Aoulia

Aziznagar-Gojalia-Lama and

Khanhat-Dhopachhari-Bandarban

Meghla Parjatan

Nilachal

Shoila Propat

Prantik Lake

Chimbuk

Boga Lake

Rijuk Fall

Keokradong

Tahjingdong

Shangu River

Golden Temple

Nilgiri

Mirinja Parjatan

Upabon Parjatan

The three highest peak of Bangladesh - Tahjindong (1280 meters also known as bijoy)

Mowdok Mual (1052 meters) and Keokradong (883 metres) - are located in Bandarban

district as well as Raikhiang Lake the highest lake in Bangladesh Chimbuk peak and Boga

7

Lake are two more highly noted features of the district Though most Bangladesh sources

cite Keokradong as the highest peak in the country but Tazing Dong (sometimes spelled as

Tahjingdong and also known as Bijoy) lying further east is recognized both by government

and expert sources as a taller peak Measurements taken by English adventurer Ginge

Fullen shows that an officially unnamed peak near the Myanmar border (locally known as

Mowdok Mual) is the highest point in BangladeshRecently a team from Nature Adventure

Club took part in an expedition in the mowdok range and agreed with the ginge fullens

statement They got the height of this peak as 3488 feet with gps accuracy of 3 meter The

unnamed summit is known as Saka Haphong to the local Tripura tribes

The following is a list of mountain ranges in the area and the tallest peaks of each range

Range Peak

Muranja (also known as Meranja) range Basitaung 664m

Wayla range (most of this range is in

Myanmar)

Chimbook range Tindu 898m

Batimain range Batitaung 526m

Politai range Keokradang 884m Ramiu Taung 921m

Saichal-Mowdok range Bilaisari 669m Mowdok Mual 1003m

Saichal range Waibung 808m Rang Tlang 958m Mowdok

Tlang 905m

Wailatong and Tambang ranges

The River Sangu (also known as Sangpo or Shankha) the only river born inside Bangladesh

territory runs through Bandarban The other rivers in the district are Matamuhuri and

Bakkhali Parts of Kaptai Lake the biggest lake in Bangladesh fall under the district

Bandarban Town

8

The hanging bridge at Bandarban

A nearly 52 kmsup2 hill-town housing about 32000 people of which the majority are Marma

There is a Tribal Cultural Institute here which features a library and a museum The town

also features Bandarban Town Hospital (offering the best medical service in the district) the

District Public Library Bandarban Government College the District Stadium banashri the

solitary movie theatre the royal cemetery and of course the Royal Palace (two of them

since the 11th and 13th royal lines both claim the throne) Apart from the numerous kyangs

and mosques there is a temple dedicated to Kali the most revered goddess of Hindus is

Bangladesh as well as a centre maintained by ISKON

History

In the early days of 15th century the Arakanese kingdom where Mrauk U was the capital

expended its territories to the Chittagong area of Bengal After the victory of Arakan on

Burmas Pegu kingdom in 1599 AD the Arakanese king Mong Raja Gree appointed a Prince

of Pegu as the governor of newly established Bohmong Htaung (Circle) by giving the title of

Bohmong Raja That area was mostly populated by the Arakanese descendants and ruled

by the Burmese (Myanmar) noble descendants who started to call themselves in Arakanese

language as Marma Marma is an archaic Arakanese pronunciation for Myanmar As the

population of the Bohmong Htaung were of Arakanese descandants these Myanmar-

descendants Bohmong chiefs (Rajas) of the ruling class took the titles in Arakanese and

speak a dialect of the Arakanese language

Bandarban Hill District was once called Bohmong Htaung since the Arakanese rule Once

Bohmong Htaung was ruled by Bohmong Rajas who were the subordinates to the

9

Arakanese kings Ancestors of the present Bohmong dynasty were the successor of the

Pegu King of Burma under Arakans rule in Chittagong In 1614 King Mong Kha Maung the

king of Arakan appointed Maung Saw Pru as Governor of Chittagong who in 1620 repulsed

the Portuguese invasion with great valour As a consequence Arakanese king Mong Kha

Maung adorned Maung Saw Pru with a title of Bohmong meaning Great General After the

death of Maung Saw Pru two successors retained Bohmong title During the time of

Bohmong Hari Gneo in 1710 Arakanese King Canda Wizaya recaptured Chittagong from

the Mughals Bohmong Hari Gneo helped King Canda Wizaya in recapturing Chittagong and

as a mark of gratitude the later conferred on Bohmong Hari Gneo the grand title of Bohmong

Gree which means great Commander in Chief

British and Pakistani rule

During the British reign in 1690 The Raide of Frontier Tribes Act -22 was passed which

among other things envisaged the creation of Chittagong Hill Tracts District comprising the

entire hilly region along the south eastern border of present day Bangladesh stretching right

from Tripura in the north and Myanmar in the south The act also provided for the

appointment of a superintendent to discharge the administrative functions under the direct

control and supervision of Divisional Commissioner of Chittagong However seven years

later in 1697 the post of superintendent was redesignated as that of Deputy Commissioner

In 1900 the Chittagong Hill Tracts Regulations 1900 was enacted to provide a consolidated

and broader legal framework for the administrative system This Act with minor modifications

constituted the fundamentals for the administration of three hill districts Recognizing the

special historical and geographical features of the place as well as uniqueness of tribal

population the Regulation of 1900 divided the entire district into three circles Each circle

was to be headed by a circle chief whose primary responsibility was to collect revenue

assisted by a Headman (Head of a Mouza) and a Karbari (Head of a Village) respectively at

Mouza and village level The Bohmong king was appointed as the Circle Chief of the

Bohmong Circle During the British period the area of Bohmong circle under Bandarban and

Lama Thana was operated as lowest administrative unit with a Circle Officer as its head

During World War II the area saw the presence of a formidable British military presence that

came to stand against a Japanese invasion The tribes of these hills held the reputation of

unyielding rebellion throughout history When India Pakistan and Myanmar went

10

independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma

flag for a few days During the Bangladesh Liberation War (1971) to gain independence from

Pakistan leaders of the tribal people sought allegiance with Pakistan government though

most the general tribal people were against the decision

Since Bangladeshi independence

In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change

the demography of the region was pursued which later gave rise to much violence against

the hill people and the insurgency led by Shanti Bahini There has been an attempt to create

a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the

Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty

Bandarban stands as a locally governed ethnic region together with the two other hill

districts Representation of numerous tribes of the district in the Hill Council now stands as a

thorn of dispute here Contemporary history of Bandarban has not been a happy one

despite much development initiatives taken by church organizations and UN agencies like

UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here

The district is still under a quasi-military rule Insurgents from across the border as well as

drugs and arms smugglers play a large role in the jungles here Newspaper reports of

discovering poppy fields or arms caches are not rare for Bandarban There also is much

tension between Bengali settlers and ethnic minorities as well as between early Hindu

settlers and recent Muslim settlers and between dominant tribes and lesser tribes

Administration

Administrator of Zila Porishod Kwa Shwe Hla

Deputy Commissioner (DC) K M Tariqul Islam

Bohmong king U Kwa Sine Prue Chowdhury

11

Economy

Heavily dependent on Jumm farming which is a slash and burn agricultural technique

Bandarban produces little that is of economic value outside self-consumption of the hill

people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala

(ginger turmeric) and tribal textile are the major exports of the district with tourism growing

fast as a source of revenue Much of the trade in fruit like most other commerce in the

district has been taken over by Bengali settlers

Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a

rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile

there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in

Bandarban together with a wonderful sales center BSCIC has also introduced mechanical

spinning and weaving here

Bamboo and tobacco grows in significant quantity but largely is not considered as

economically profitable products Bamboo is used along with canes not just to make the

traditional stilt houses but is the material for most tribal craft including the bamboo smoking

pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported

out of the district

Two church-based development organization - Christian Commission for Development in

Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF

is driving the education effort which is mostly directed at younger children

Tourism

Buddha Dhatu Jadi

12

―We welcome guests but dont want Bandarban to become crowded or polluted like

Rangamati We dont want to lose our culture nor see it consigned to a museum

mdashRaja Aung Shue Prue Chowdhury (on tourism)

Boga Lake

Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and

three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from

RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in

Balaghata 4 km from the townThis place attracts many tourists every year This Theravada

Buddhist temple is made completely in the style of South-East Asia and houses the second

largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is

another place tourists like to visit

The numerous Buddhist temples known as kyang in local tongue and bhihars in the town

include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar

Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days

journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places

of interest Boat ride on the river Sangu is one of the main attraction here for tourists

About Boga Lake

Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain

Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in

Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level

The color of water of this Lake is blue and very nice There are many mythological stories

behind the creation of this Lake There are many tourists make their way to Boga Lake every

year especially in the winter season Small tribe community like Bawm Khumi have

localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the

13

boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots

of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big

rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which

will be unbelievable and mind-blowing memory in your life

Information for Tourist

At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public

jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way

you have to register your name contact address and other details in the respective security

camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm

Beauty of Boga Lake

Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh

Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy

nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is

publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited

beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its

unique beauty for those adventurous travelers who just not only want to satisfy their eyes

with artificial and tedious natural beauties but also want to fill their heart with eternal joy and

thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and

tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill

14

The highest natural Lake of Bangladesh Boga Lake

Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong

Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty

can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind

attention which results in a legendary reserve of water on the hilltop to attract the tourists

travelers and nature lovers not only from the local inhabitants of Bandarban but also people

from all over Bangladesh and even of the whole world

Location of the Boga Lake

The location of the Boga Lake is some kind of different than other common Lakes and water

reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza

situated in the renowned upazila Ruma of Bandarban Chittagong is considered the

politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from

the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga

Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts

above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has

covered total 15 acre areas to attract the tourists and common people indeed

Alternative identification of the Boga Lake

Boga Lake is being identified through different local names among the inhabitants there in

the Bandarban city So the travelers and tourists must not be confused with the names like

Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact

that the Boga Lake is also sometimes known as dragon Boga including some local

superstitions about the Boga Lake

15

Origin of the name Boga Lake

The origin of the name Boga Lake is derived from some domestic mythological stories The

word Boga is derived from the local word Baga which means a dragon or fire Actually some

super natural stories flame the fire about the Lake being the accommodation of an ancient

dragon indeed and that concludes the story of the identification of Boga Lake

Description of the Boga Lake

Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of

BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its

three sides which are bounded by mountain peaks Again Boga Lake is recognized as the

highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level

Boga Lake has a rectangular shape either funnel shape But some experts argue that the

Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be

38 meter deep There remains a small spring beside the Boga Lake which is called

Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no

outlet Basically Bagachhara is the fundamental source of water along with surface

drainage rain water and seepage of spring soft and small rocks of different shapes have

almost covered Boga Lake surface

Mirror view of Boga Lake

The beauty and attraction of the Boga Lake changes with the color change of the Lake

Depending on various indicators like sun rays clouds` humidity and the so called existence

of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different

color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear

mirror view of blue shade which reflects like pearls and more than enough to astonish a

tourist guy

16

Nature of the Boga Lake water

Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically

Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes

In contrast some argue that the nearby people use the Lake water for drinking and some

planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing

that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the

beautiful Lake to freshen up their mind

The mythological history of the Boga Lake

The interesting Boga Lake is believed to be created almost 2000 years back So it is very

natural that the creation of the Boga Lake is considered to relate with some ancient

supernatural mythologies The local inhabitants believe that this Boga Lake and its

surroundings have derived from an instant earthquake Legends mention that there the

particular area was the resident of the gods and goddesses of the aboriginal people But a

sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal

village people The story did not end there The deity reappeared in the form of a dreadful

dragon and was responsible for the instant earthquake which resulted in the craving of the

hillside disappearing of that village and the formation of the legendary deep Boga Lake

The present supernatural belief about the Boga Lake

The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some

strange specialty of the Boga Lake at the present time The Boga Lake actually never dries

up but there is no source of permanent water supply there because of not having the

17

existence of any particular stream to fall in or out Again every year during April- May the

transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga

Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead

Expertsrsquo solution about the Boga Lake

Anthropologists geologists and chemical experts are trying hard to solve the mystery of

Boga Lake The tribal local people still believe that the ancient myth is unsolved But

scholars consider them just as superstitious stories because generally they cannot show any

strong evidence about the creation of the Boga Lake Geologists mention about the

existence of a dead volcano and the collection of the rain waters in the cave area of that

volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil

of the Boga Lake also support their theory to some extent

Boga Lake for Tourists

It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place

of beauty and pleasure for those who loves to travel and to face challenges as well That is

why every year numerous tourists and travelers from home and abroad make their way to

Boga Lake compromising the hard journey and struggles because they are fond of real

beauty and mental peace indeed

Conservative thoughts about visiting Boga Lake

Generally people considered Boga Lake as an ancient and rough or hard to visit place That

is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They

suspected that visiting Boga Lake requires restless hiking and trekking of hours through

some really hard and tough hilly areas where neither any transport nor any assistance is

available But reality is that they were being unattached with the recent status of the region

But most of these negative thought actually goes in vain these days It is true that the Boga

Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will

easily pave the way for one to experience the endless beauty of the Boga Lake

18

Ultimate adventure through visiting Boga Lake

It is not that much tough to access in the Boga Lake as it is heard And also people are not

actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer

views and convert their dream into beauty with adventure Again one must show his bravery

and have to be prepared for any kind of challenges to be faced So the best way is to grasp

the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind

as well

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

19

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

20

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Beauty of Boga Lake

The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its

sights without any hesitation for the tourist to grasp those beauties And this pleasure and

beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and

confidence There remains numerous delight and elements of beauty starting from the soft

rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 3: Tourism Destination Development Plan

2

Sequentially we work on differentiation product development tourism promotional mix that

give every component of our tourist destination unique characteristics and positioning from

others and help us design it for perspective customers After that have provided an initial

budget for our plan of 10 years

We have included all the services that would be provided after the implementation of our

plan and also all the tourist activities that would be performed We also have provided a

Gantt chart for a 5 year activities

3

Table of Contents

Serial Particular Pages

1 Letter of Transmittal i

2 Executive Summary 1-2

3

Background information

5-34

Bandarban District 5

Geography 5

Map of Bandarban 6-7

Bandarban Town 8

History 8-10

Administration 10

Economy 10-11

About Boga Lake 13-34

4 How to go to Boga Lake 35

5 Community 37-38

6 Inventory 38-39

7 Planning 39-41

8 Activity 41-42

9 Facilities and Services to be included 42-44

10 Impacts of Tourism Development 44-47

11 Issues and Constraints 47-48

12

Market Analysis

49-55

Who is our market 49

Motivators 50

SWOT analysis 51

Market Segmentation 52-53

Market Positioning 53

Marketing Myopia 54

Marketing Mix 54-55

13 Public Participation and Support 55-57

14 Goals Objectives and Strategies 57-58

15 Theme Slogan and Logo 59

16 Attractions and Programs to be included 59-60

17 Itinerary 61-64

18 Administrative and Support Zone 65

4

19 Action Plan 65-66

20 Gantt Chart 67

21 Funding 69

22 Budget 68-69

22 Evaluation Strategies 69-70

23 Findings of the Market Analysis 70

24 Recommendation 70-71

25 Conclusion 71-72

26 References 73

5

Background Information

Bandarban District

Bandarban (Bengali বানদরবান) is a district in South-Eastern Bangladesh and a part of the

Chittagong Division and Chittagong Hill Tracts Bandarban is regarded as one of the most

attractive travel destinations in Bangladesh Bandarban (meaning the dam of monkeys) or in

Marma or Arakanese language as Rwa-daw Mro is also known as Arvumi or the Bohmong

Circle (of the rest of the three hill districts Rangamati is the Chakma Circle Raja Devasish

Roy and Khagrachari is the Mong Circle Raja Sachingprue Marma) Bandarban town is the

home town of the Bohmong Chief (currently King or Raja U Cho Prue Marma) who is the

head of the Marma population It also is the administrative headquarters of Bandarban

district which has turned into one of the most exotic tourist attractions in Bangladesh since

the insurgency in Chittagong Hill Tracts has ceased more than a decade back

Bandarban skyline from Nilgiri

Geography

One of the three hill districts of Bangladesh and a part of the Chittagong Hill Tracts

Bandarban (4479 kmsup2) is not only the remotest district of the country but also is the least

populated (population 292900) one The three highest peak of Bangladesh - Tahjindong

(1280 meters also known as bijoy)[ The height of Tahjindong is 82966m +-3m as per a

recent measurement with Garmin GPSMAP60CSX GPS] Mowdok Mual (1052 m) and

Keokradong (1230 m) [ The height of Keokradong is 986m +-3m as per a recent

measurement with Garmin GPSMAP60CX GPS] - are located in Bandarban district as well

as Raikhiang Lake the highest lake in Bangladesh[citation needed] Chimbuk peak and

6

Boga Lake are two more highly noted features of the district The newly reported highest

peak of Bangladesh - Saka Haphong (3488 ft) is also here in Thanchi upazila

Map of Bandarban District

Bandarban Sadar Thanchi Lama Naikhongchhari Ali

kadam Rowangchhari and Ruma are the administrative

sub-districts of Bandarban Major road routes are

Bandarban-Rowangchhari-Ruma

Bandarban-Chimbuk-Thanchi-Alikadam-Baishari-

Dhundhum

Chimbuk-Ruma

Chimbuk-Tangkabati-Baro Aoulia

Aziznagar-Gojalia-Lama and

Khanhat-Dhopachhari-Bandarban

Meghla Parjatan

Nilachal

Shoila Propat

Prantik Lake

Chimbuk

Boga Lake

Rijuk Fall

Keokradong

Tahjingdong

Shangu River

Golden Temple

Nilgiri

Mirinja Parjatan

Upabon Parjatan

The three highest peak of Bangladesh - Tahjindong (1280 meters also known as bijoy)

Mowdok Mual (1052 meters) and Keokradong (883 metres) - are located in Bandarban

district as well as Raikhiang Lake the highest lake in Bangladesh Chimbuk peak and Boga

7

Lake are two more highly noted features of the district Though most Bangladesh sources

cite Keokradong as the highest peak in the country but Tazing Dong (sometimes spelled as

Tahjingdong and also known as Bijoy) lying further east is recognized both by government

and expert sources as a taller peak Measurements taken by English adventurer Ginge

Fullen shows that an officially unnamed peak near the Myanmar border (locally known as

Mowdok Mual) is the highest point in BangladeshRecently a team from Nature Adventure

Club took part in an expedition in the mowdok range and agreed with the ginge fullens

statement They got the height of this peak as 3488 feet with gps accuracy of 3 meter The

unnamed summit is known as Saka Haphong to the local Tripura tribes

The following is a list of mountain ranges in the area and the tallest peaks of each range

Range Peak

Muranja (also known as Meranja) range Basitaung 664m

Wayla range (most of this range is in

Myanmar)

Chimbook range Tindu 898m

Batimain range Batitaung 526m

Politai range Keokradang 884m Ramiu Taung 921m

Saichal-Mowdok range Bilaisari 669m Mowdok Mual 1003m

Saichal range Waibung 808m Rang Tlang 958m Mowdok

Tlang 905m

Wailatong and Tambang ranges

The River Sangu (also known as Sangpo or Shankha) the only river born inside Bangladesh

territory runs through Bandarban The other rivers in the district are Matamuhuri and

Bakkhali Parts of Kaptai Lake the biggest lake in Bangladesh fall under the district

Bandarban Town

8

The hanging bridge at Bandarban

A nearly 52 kmsup2 hill-town housing about 32000 people of which the majority are Marma

There is a Tribal Cultural Institute here which features a library and a museum The town

also features Bandarban Town Hospital (offering the best medical service in the district) the

District Public Library Bandarban Government College the District Stadium banashri the

solitary movie theatre the royal cemetery and of course the Royal Palace (two of them

since the 11th and 13th royal lines both claim the throne) Apart from the numerous kyangs

and mosques there is a temple dedicated to Kali the most revered goddess of Hindus is

Bangladesh as well as a centre maintained by ISKON

History

In the early days of 15th century the Arakanese kingdom where Mrauk U was the capital

expended its territories to the Chittagong area of Bengal After the victory of Arakan on

Burmas Pegu kingdom in 1599 AD the Arakanese king Mong Raja Gree appointed a Prince

of Pegu as the governor of newly established Bohmong Htaung (Circle) by giving the title of

Bohmong Raja That area was mostly populated by the Arakanese descendants and ruled

by the Burmese (Myanmar) noble descendants who started to call themselves in Arakanese

language as Marma Marma is an archaic Arakanese pronunciation for Myanmar As the

population of the Bohmong Htaung were of Arakanese descandants these Myanmar-

descendants Bohmong chiefs (Rajas) of the ruling class took the titles in Arakanese and

speak a dialect of the Arakanese language

Bandarban Hill District was once called Bohmong Htaung since the Arakanese rule Once

Bohmong Htaung was ruled by Bohmong Rajas who were the subordinates to the

9

Arakanese kings Ancestors of the present Bohmong dynasty were the successor of the

Pegu King of Burma under Arakans rule in Chittagong In 1614 King Mong Kha Maung the

king of Arakan appointed Maung Saw Pru as Governor of Chittagong who in 1620 repulsed

the Portuguese invasion with great valour As a consequence Arakanese king Mong Kha

Maung adorned Maung Saw Pru with a title of Bohmong meaning Great General After the

death of Maung Saw Pru two successors retained Bohmong title During the time of

Bohmong Hari Gneo in 1710 Arakanese King Canda Wizaya recaptured Chittagong from

the Mughals Bohmong Hari Gneo helped King Canda Wizaya in recapturing Chittagong and

as a mark of gratitude the later conferred on Bohmong Hari Gneo the grand title of Bohmong

Gree which means great Commander in Chief

British and Pakistani rule

During the British reign in 1690 The Raide of Frontier Tribes Act -22 was passed which

among other things envisaged the creation of Chittagong Hill Tracts District comprising the

entire hilly region along the south eastern border of present day Bangladesh stretching right

from Tripura in the north and Myanmar in the south The act also provided for the

appointment of a superintendent to discharge the administrative functions under the direct

control and supervision of Divisional Commissioner of Chittagong However seven years

later in 1697 the post of superintendent was redesignated as that of Deputy Commissioner

In 1900 the Chittagong Hill Tracts Regulations 1900 was enacted to provide a consolidated

and broader legal framework for the administrative system This Act with minor modifications

constituted the fundamentals for the administration of three hill districts Recognizing the

special historical and geographical features of the place as well as uniqueness of tribal

population the Regulation of 1900 divided the entire district into three circles Each circle

was to be headed by a circle chief whose primary responsibility was to collect revenue

assisted by a Headman (Head of a Mouza) and a Karbari (Head of a Village) respectively at

Mouza and village level The Bohmong king was appointed as the Circle Chief of the

Bohmong Circle During the British period the area of Bohmong circle under Bandarban and

Lama Thana was operated as lowest administrative unit with a Circle Officer as its head

During World War II the area saw the presence of a formidable British military presence that

came to stand against a Japanese invasion The tribes of these hills held the reputation of

unyielding rebellion throughout history When India Pakistan and Myanmar went

10

independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma

flag for a few days During the Bangladesh Liberation War (1971) to gain independence from

Pakistan leaders of the tribal people sought allegiance with Pakistan government though

most the general tribal people were against the decision

Since Bangladeshi independence

In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change

the demography of the region was pursued which later gave rise to much violence against

the hill people and the insurgency led by Shanti Bahini There has been an attempt to create

a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the

Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty

Bandarban stands as a locally governed ethnic region together with the two other hill

districts Representation of numerous tribes of the district in the Hill Council now stands as a

thorn of dispute here Contemporary history of Bandarban has not been a happy one

despite much development initiatives taken by church organizations and UN agencies like

UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here

The district is still under a quasi-military rule Insurgents from across the border as well as

drugs and arms smugglers play a large role in the jungles here Newspaper reports of

discovering poppy fields or arms caches are not rare for Bandarban There also is much

tension between Bengali settlers and ethnic minorities as well as between early Hindu

settlers and recent Muslim settlers and between dominant tribes and lesser tribes

Administration

Administrator of Zila Porishod Kwa Shwe Hla

Deputy Commissioner (DC) K M Tariqul Islam

Bohmong king U Kwa Sine Prue Chowdhury

11

Economy

Heavily dependent on Jumm farming which is a slash and burn agricultural technique

Bandarban produces little that is of economic value outside self-consumption of the hill

people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala

(ginger turmeric) and tribal textile are the major exports of the district with tourism growing

fast as a source of revenue Much of the trade in fruit like most other commerce in the

district has been taken over by Bengali settlers

Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a

rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile

there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in

Bandarban together with a wonderful sales center BSCIC has also introduced mechanical

spinning and weaving here

Bamboo and tobacco grows in significant quantity but largely is not considered as

economically profitable products Bamboo is used along with canes not just to make the

traditional stilt houses but is the material for most tribal craft including the bamboo smoking

pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported

out of the district

Two church-based development organization - Christian Commission for Development in

Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF

is driving the education effort which is mostly directed at younger children

Tourism

Buddha Dhatu Jadi

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―We welcome guests but dont want Bandarban to become crowded or polluted like

Rangamati We dont want to lose our culture nor see it consigned to a museum

mdashRaja Aung Shue Prue Chowdhury (on tourism)

Boga Lake

Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and

three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from

RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in

Balaghata 4 km from the townThis place attracts many tourists every year This Theravada

Buddhist temple is made completely in the style of South-East Asia and houses the second

largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is

another place tourists like to visit

The numerous Buddhist temples known as kyang in local tongue and bhihars in the town

include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar

Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days

journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places

of interest Boat ride on the river Sangu is one of the main attraction here for tourists

About Boga Lake

Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain

Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in

Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level

The color of water of this Lake is blue and very nice There are many mythological stories

behind the creation of this Lake There are many tourists make their way to Boga Lake every

year especially in the winter season Small tribe community like Bawm Khumi have

localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the

13

boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots

of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big

rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which

will be unbelievable and mind-blowing memory in your life

Information for Tourist

At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public

jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way

you have to register your name contact address and other details in the respective security

camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm

Beauty of Boga Lake

Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh

Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy

nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is

publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited

beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its

unique beauty for those adventurous travelers who just not only want to satisfy their eyes

with artificial and tedious natural beauties but also want to fill their heart with eternal joy and

thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and

tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill

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The highest natural Lake of Bangladesh Boga Lake

Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong

Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty

can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind

attention which results in a legendary reserve of water on the hilltop to attract the tourists

travelers and nature lovers not only from the local inhabitants of Bandarban but also people

from all over Bangladesh and even of the whole world

Location of the Boga Lake

The location of the Boga Lake is some kind of different than other common Lakes and water

reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza

situated in the renowned upazila Ruma of Bandarban Chittagong is considered the

politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from

the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga

Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts

above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has

covered total 15 acre areas to attract the tourists and common people indeed

Alternative identification of the Boga Lake

Boga Lake is being identified through different local names among the inhabitants there in

the Bandarban city So the travelers and tourists must not be confused with the names like

Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact

that the Boga Lake is also sometimes known as dragon Boga including some local

superstitions about the Boga Lake

15

Origin of the name Boga Lake

The origin of the name Boga Lake is derived from some domestic mythological stories The

word Boga is derived from the local word Baga which means a dragon or fire Actually some

super natural stories flame the fire about the Lake being the accommodation of an ancient

dragon indeed and that concludes the story of the identification of Boga Lake

Description of the Boga Lake

Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of

BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its

three sides which are bounded by mountain peaks Again Boga Lake is recognized as the

highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level

Boga Lake has a rectangular shape either funnel shape But some experts argue that the

Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be

38 meter deep There remains a small spring beside the Boga Lake which is called

Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no

outlet Basically Bagachhara is the fundamental source of water along with surface

drainage rain water and seepage of spring soft and small rocks of different shapes have

almost covered Boga Lake surface

Mirror view of Boga Lake

The beauty and attraction of the Boga Lake changes with the color change of the Lake

Depending on various indicators like sun rays clouds` humidity and the so called existence

of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different

color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear

mirror view of blue shade which reflects like pearls and more than enough to astonish a

tourist guy

16

Nature of the Boga Lake water

Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically

Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes

In contrast some argue that the nearby people use the Lake water for drinking and some

planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing

that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the

beautiful Lake to freshen up their mind

The mythological history of the Boga Lake

The interesting Boga Lake is believed to be created almost 2000 years back So it is very

natural that the creation of the Boga Lake is considered to relate with some ancient

supernatural mythologies The local inhabitants believe that this Boga Lake and its

surroundings have derived from an instant earthquake Legends mention that there the

particular area was the resident of the gods and goddesses of the aboriginal people But a

sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal

village people The story did not end there The deity reappeared in the form of a dreadful

dragon and was responsible for the instant earthquake which resulted in the craving of the

hillside disappearing of that village and the formation of the legendary deep Boga Lake

The present supernatural belief about the Boga Lake

The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some

strange specialty of the Boga Lake at the present time The Boga Lake actually never dries

up but there is no source of permanent water supply there because of not having the

17

existence of any particular stream to fall in or out Again every year during April- May the

transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga

Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead

Expertsrsquo solution about the Boga Lake

Anthropologists geologists and chemical experts are trying hard to solve the mystery of

Boga Lake The tribal local people still believe that the ancient myth is unsolved But

scholars consider them just as superstitious stories because generally they cannot show any

strong evidence about the creation of the Boga Lake Geologists mention about the

existence of a dead volcano and the collection of the rain waters in the cave area of that

volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil

of the Boga Lake also support their theory to some extent

Boga Lake for Tourists

It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place

of beauty and pleasure for those who loves to travel and to face challenges as well That is

why every year numerous tourists and travelers from home and abroad make their way to

Boga Lake compromising the hard journey and struggles because they are fond of real

beauty and mental peace indeed

Conservative thoughts about visiting Boga Lake

Generally people considered Boga Lake as an ancient and rough or hard to visit place That

is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They

suspected that visiting Boga Lake requires restless hiking and trekking of hours through

some really hard and tough hilly areas where neither any transport nor any assistance is

available But reality is that they were being unattached with the recent status of the region

But most of these negative thought actually goes in vain these days It is true that the Boga

Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will

easily pave the way for one to experience the endless beauty of the Boga Lake

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Ultimate adventure through visiting Boga Lake

It is not that much tough to access in the Boga Lake as it is heard And also people are not

actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer

views and convert their dream into beauty with adventure Again one must show his bravery

and have to be prepared for any kind of challenges to be faced So the best way is to grasp

the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind

as well

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

19

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

20

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Beauty of Boga Lake

The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its

sights without any hesitation for the tourist to grasp those beauties And this pleasure and

beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and

confidence There remains numerous delight and elements of beauty starting from the soft

rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 4: Tourism Destination Development Plan

3

Table of Contents

Serial Particular Pages

1 Letter of Transmittal i

2 Executive Summary 1-2

3

Background information

5-34

Bandarban District 5

Geography 5

Map of Bandarban 6-7

Bandarban Town 8

History 8-10

Administration 10

Economy 10-11

About Boga Lake 13-34

4 How to go to Boga Lake 35

5 Community 37-38

6 Inventory 38-39

7 Planning 39-41

8 Activity 41-42

9 Facilities and Services to be included 42-44

10 Impacts of Tourism Development 44-47

11 Issues and Constraints 47-48

12

Market Analysis

49-55

Who is our market 49

Motivators 50

SWOT analysis 51

Market Segmentation 52-53

Market Positioning 53

Marketing Myopia 54

Marketing Mix 54-55

13 Public Participation and Support 55-57

14 Goals Objectives and Strategies 57-58

15 Theme Slogan and Logo 59

16 Attractions and Programs to be included 59-60

17 Itinerary 61-64

18 Administrative and Support Zone 65

4

19 Action Plan 65-66

20 Gantt Chart 67

21 Funding 69

22 Budget 68-69

22 Evaluation Strategies 69-70

23 Findings of the Market Analysis 70

24 Recommendation 70-71

25 Conclusion 71-72

26 References 73

5

Background Information

Bandarban District

Bandarban (Bengali বানদরবান) is a district in South-Eastern Bangladesh and a part of the

Chittagong Division and Chittagong Hill Tracts Bandarban is regarded as one of the most

attractive travel destinations in Bangladesh Bandarban (meaning the dam of monkeys) or in

Marma or Arakanese language as Rwa-daw Mro is also known as Arvumi or the Bohmong

Circle (of the rest of the three hill districts Rangamati is the Chakma Circle Raja Devasish

Roy and Khagrachari is the Mong Circle Raja Sachingprue Marma) Bandarban town is the

home town of the Bohmong Chief (currently King or Raja U Cho Prue Marma) who is the

head of the Marma population It also is the administrative headquarters of Bandarban

district which has turned into one of the most exotic tourist attractions in Bangladesh since

the insurgency in Chittagong Hill Tracts has ceased more than a decade back

Bandarban skyline from Nilgiri

Geography

One of the three hill districts of Bangladesh and a part of the Chittagong Hill Tracts

Bandarban (4479 kmsup2) is not only the remotest district of the country but also is the least

populated (population 292900) one The three highest peak of Bangladesh - Tahjindong

(1280 meters also known as bijoy)[ The height of Tahjindong is 82966m +-3m as per a

recent measurement with Garmin GPSMAP60CSX GPS] Mowdok Mual (1052 m) and

Keokradong (1230 m) [ The height of Keokradong is 986m +-3m as per a recent

measurement with Garmin GPSMAP60CX GPS] - are located in Bandarban district as well

as Raikhiang Lake the highest lake in Bangladesh[citation needed] Chimbuk peak and

6

Boga Lake are two more highly noted features of the district The newly reported highest

peak of Bangladesh - Saka Haphong (3488 ft) is also here in Thanchi upazila

Map of Bandarban District

Bandarban Sadar Thanchi Lama Naikhongchhari Ali

kadam Rowangchhari and Ruma are the administrative

sub-districts of Bandarban Major road routes are

Bandarban-Rowangchhari-Ruma

Bandarban-Chimbuk-Thanchi-Alikadam-Baishari-

Dhundhum

Chimbuk-Ruma

Chimbuk-Tangkabati-Baro Aoulia

Aziznagar-Gojalia-Lama and

Khanhat-Dhopachhari-Bandarban

Meghla Parjatan

Nilachal

Shoila Propat

Prantik Lake

Chimbuk

Boga Lake

Rijuk Fall

Keokradong

Tahjingdong

Shangu River

Golden Temple

Nilgiri

Mirinja Parjatan

Upabon Parjatan

The three highest peak of Bangladesh - Tahjindong (1280 meters also known as bijoy)

Mowdok Mual (1052 meters) and Keokradong (883 metres) - are located in Bandarban

district as well as Raikhiang Lake the highest lake in Bangladesh Chimbuk peak and Boga

7

Lake are two more highly noted features of the district Though most Bangladesh sources

cite Keokradong as the highest peak in the country but Tazing Dong (sometimes spelled as

Tahjingdong and also known as Bijoy) lying further east is recognized both by government

and expert sources as a taller peak Measurements taken by English adventurer Ginge

Fullen shows that an officially unnamed peak near the Myanmar border (locally known as

Mowdok Mual) is the highest point in BangladeshRecently a team from Nature Adventure

Club took part in an expedition in the mowdok range and agreed with the ginge fullens

statement They got the height of this peak as 3488 feet with gps accuracy of 3 meter The

unnamed summit is known as Saka Haphong to the local Tripura tribes

The following is a list of mountain ranges in the area and the tallest peaks of each range

Range Peak

Muranja (also known as Meranja) range Basitaung 664m

Wayla range (most of this range is in

Myanmar)

Chimbook range Tindu 898m

Batimain range Batitaung 526m

Politai range Keokradang 884m Ramiu Taung 921m

Saichal-Mowdok range Bilaisari 669m Mowdok Mual 1003m

Saichal range Waibung 808m Rang Tlang 958m Mowdok

Tlang 905m

Wailatong and Tambang ranges

The River Sangu (also known as Sangpo or Shankha) the only river born inside Bangladesh

territory runs through Bandarban The other rivers in the district are Matamuhuri and

Bakkhali Parts of Kaptai Lake the biggest lake in Bangladesh fall under the district

Bandarban Town

8

The hanging bridge at Bandarban

A nearly 52 kmsup2 hill-town housing about 32000 people of which the majority are Marma

There is a Tribal Cultural Institute here which features a library and a museum The town

also features Bandarban Town Hospital (offering the best medical service in the district) the

District Public Library Bandarban Government College the District Stadium banashri the

solitary movie theatre the royal cemetery and of course the Royal Palace (two of them

since the 11th and 13th royal lines both claim the throne) Apart from the numerous kyangs

and mosques there is a temple dedicated to Kali the most revered goddess of Hindus is

Bangladesh as well as a centre maintained by ISKON

History

In the early days of 15th century the Arakanese kingdom where Mrauk U was the capital

expended its territories to the Chittagong area of Bengal After the victory of Arakan on

Burmas Pegu kingdom in 1599 AD the Arakanese king Mong Raja Gree appointed a Prince

of Pegu as the governor of newly established Bohmong Htaung (Circle) by giving the title of

Bohmong Raja That area was mostly populated by the Arakanese descendants and ruled

by the Burmese (Myanmar) noble descendants who started to call themselves in Arakanese

language as Marma Marma is an archaic Arakanese pronunciation for Myanmar As the

population of the Bohmong Htaung were of Arakanese descandants these Myanmar-

descendants Bohmong chiefs (Rajas) of the ruling class took the titles in Arakanese and

speak a dialect of the Arakanese language

Bandarban Hill District was once called Bohmong Htaung since the Arakanese rule Once

Bohmong Htaung was ruled by Bohmong Rajas who were the subordinates to the

9

Arakanese kings Ancestors of the present Bohmong dynasty were the successor of the

Pegu King of Burma under Arakans rule in Chittagong In 1614 King Mong Kha Maung the

king of Arakan appointed Maung Saw Pru as Governor of Chittagong who in 1620 repulsed

the Portuguese invasion with great valour As a consequence Arakanese king Mong Kha

Maung adorned Maung Saw Pru with a title of Bohmong meaning Great General After the

death of Maung Saw Pru two successors retained Bohmong title During the time of

Bohmong Hari Gneo in 1710 Arakanese King Canda Wizaya recaptured Chittagong from

the Mughals Bohmong Hari Gneo helped King Canda Wizaya in recapturing Chittagong and

as a mark of gratitude the later conferred on Bohmong Hari Gneo the grand title of Bohmong

Gree which means great Commander in Chief

British and Pakistani rule

During the British reign in 1690 The Raide of Frontier Tribes Act -22 was passed which

among other things envisaged the creation of Chittagong Hill Tracts District comprising the

entire hilly region along the south eastern border of present day Bangladesh stretching right

from Tripura in the north and Myanmar in the south The act also provided for the

appointment of a superintendent to discharge the administrative functions under the direct

control and supervision of Divisional Commissioner of Chittagong However seven years

later in 1697 the post of superintendent was redesignated as that of Deputy Commissioner

In 1900 the Chittagong Hill Tracts Regulations 1900 was enacted to provide a consolidated

and broader legal framework for the administrative system This Act with minor modifications

constituted the fundamentals for the administration of three hill districts Recognizing the

special historical and geographical features of the place as well as uniqueness of tribal

population the Regulation of 1900 divided the entire district into three circles Each circle

was to be headed by a circle chief whose primary responsibility was to collect revenue

assisted by a Headman (Head of a Mouza) and a Karbari (Head of a Village) respectively at

Mouza and village level The Bohmong king was appointed as the Circle Chief of the

Bohmong Circle During the British period the area of Bohmong circle under Bandarban and

Lama Thana was operated as lowest administrative unit with a Circle Officer as its head

During World War II the area saw the presence of a formidable British military presence that

came to stand against a Japanese invasion The tribes of these hills held the reputation of

unyielding rebellion throughout history When India Pakistan and Myanmar went

10

independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma

flag for a few days During the Bangladesh Liberation War (1971) to gain independence from

Pakistan leaders of the tribal people sought allegiance with Pakistan government though

most the general tribal people were against the decision

Since Bangladeshi independence

In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change

the demography of the region was pursued which later gave rise to much violence against

the hill people and the insurgency led by Shanti Bahini There has been an attempt to create

a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the

Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty

Bandarban stands as a locally governed ethnic region together with the two other hill

districts Representation of numerous tribes of the district in the Hill Council now stands as a

thorn of dispute here Contemporary history of Bandarban has not been a happy one

despite much development initiatives taken by church organizations and UN agencies like

UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here

The district is still under a quasi-military rule Insurgents from across the border as well as

drugs and arms smugglers play a large role in the jungles here Newspaper reports of

discovering poppy fields or arms caches are not rare for Bandarban There also is much

tension between Bengali settlers and ethnic minorities as well as between early Hindu

settlers and recent Muslim settlers and between dominant tribes and lesser tribes

Administration

Administrator of Zila Porishod Kwa Shwe Hla

Deputy Commissioner (DC) K M Tariqul Islam

Bohmong king U Kwa Sine Prue Chowdhury

11

Economy

Heavily dependent on Jumm farming which is a slash and burn agricultural technique

Bandarban produces little that is of economic value outside self-consumption of the hill

people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala

(ginger turmeric) and tribal textile are the major exports of the district with tourism growing

fast as a source of revenue Much of the trade in fruit like most other commerce in the

district has been taken over by Bengali settlers

Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a

rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile

there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in

Bandarban together with a wonderful sales center BSCIC has also introduced mechanical

spinning and weaving here

Bamboo and tobacco grows in significant quantity but largely is not considered as

economically profitable products Bamboo is used along with canes not just to make the

traditional stilt houses but is the material for most tribal craft including the bamboo smoking

pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported

out of the district

Two church-based development organization - Christian Commission for Development in

Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF

is driving the education effort which is mostly directed at younger children

Tourism

Buddha Dhatu Jadi

12

―We welcome guests but dont want Bandarban to become crowded or polluted like

Rangamati We dont want to lose our culture nor see it consigned to a museum

mdashRaja Aung Shue Prue Chowdhury (on tourism)

Boga Lake

Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and

three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from

RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in

Balaghata 4 km from the townThis place attracts many tourists every year This Theravada

Buddhist temple is made completely in the style of South-East Asia and houses the second

largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is

another place tourists like to visit

The numerous Buddhist temples known as kyang in local tongue and bhihars in the town

include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar

Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days

journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places

of interest Boat ride on the river Sangu is one of the main attraction here for tourists

About Boga Lake

Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain

Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in

Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level

The color of water of this Lake is blue and very nice There are many mythological stories

behind the creation of this Lake There are many tourists make their way to Boga Lake every

year especially in the winter season Small tribe community like Bawm Khumi have

localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the

13

boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots

of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big

rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which

will be unbelievable and mind-blowing memory in your life

Information for Tourist

At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public

jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way

you have to register your name contact address and other details in the respective security

camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm

Beauty of Boga Lake

Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh

Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy

nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is

publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited

beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its

unique beauty for those adventurous travelers who just not only want to satisfy their eyes

with artificial and tedious natural beauties but also want to fill their heart with eternal joy and

thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and

tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill

14

The highest natural Lake of Bangladesh Boga Lake

Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong

Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty

can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind

attention which results in a legendary reserve of water on the hilltop to attract the tourists

travelers and nature lovers not only from the local inhabitants of Bandarban but also people

from all over Bangladesh and even of the whole world

Location of the Boga Lake

The location of the Boga Lake is some kind of different than other common Lakes and water

reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza

situated in the renowned upazila Ruma of Bandarban Chittagong is considered the

politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from

the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga

Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts

above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has

covered total 15 acre areas to attract the tourists and common people indeed

Alternative identification of the Boga Lake

Boga Lake is being identified through different local names among the inhabitants there in

the Bandarban city So the travelers and tourists must not be confused with the names like

Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact

that the Boga Lake is also sometimes known as dragon Boga including some local

superstitions about the Boga Lake

15

Origin of the name Boga Lake

The origin of the name Boga Lake is derived from some domestic mythological stories The

word Boga is derived from the local word Baga which means a dragon or fire Actually some

super natural stories flame the fire about the Lake being the accommodation of an ancient

dragon indeed and that concludes the story of the identification of Boga Lake

Description of the Boga Lake

Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of

BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its

three sides which are bounded by mountain peaks Again Boga Lake is recognized as the

highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level

Boga Lake has a rectangular shape either funnel shape But some experts argue that the

Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be

38 meter deep There remains a small spring beside the Boga Lake which is called

Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no

outlet Basically Bagachhara is the fundamental source of water along with surface

drainage rain water and seepage of spring soft and small rocks of different shapes have

almost covered Boga Lake surface

Mirror view of Boga Lake

The beauty and attraction of the Boga Lake changes with the color change of the Lake

Depending on various indicators like sun rays clouds` humidity and the so called existence

of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different

color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear

mirror view of blue shade which reflects like pearls and more than enough to astonish a

tourist guy

16

Nature of the Boga Lake water

Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically

Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes

In contrast some argue that the nearby people use the Lake water for drinking and some

planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing

that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the

beautiful Lake to freshen up their mind

The mythological history of the Boga Lake

The interesting Boga Lake is believed to be created almost 2000 years back So it is very

natural that the creation of the Boga Lake is considered to relate with some ancient

supernatural mythologies The local inhabitants believe that this Boga Lake and its

surroundings have derived from an instant earthquake Legends mention that there the

particular area was the resident of the gods and goddesses of the aboriginal people But a

sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal

village people The story did not end there The deity reappeared in the form of a dreadful

dragon and was responsible for the instant earthquake which resulted in the craving of the

hillside disappearing of that village and the formation of the legendary deep Boga Lake

The present supernatural belief about the Boga Lake

The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some

strange specialty of the Boga Lake at the present time The Boga Lake actually never dries

up but there is no source of permanent water supply there because of not having the

17

existence of any particular stream to fall in or out Again every year during April- May the

transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga

Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead

Expertsrsquo solution about the Boga Lake

Anthropologists geologists and chemical experts are trying hard to solve the mystery of

Boga Lake The tribal local people still believe that the ancient myth is unsolved But

scholars consider them just as superstitious stories because generally they cannot show any

strong evidence about the creation of the Boga Lake Geologists mention about the

existence of a dead volcano and the collection of the rain waters in the cave area of that

volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil

of the Boga Lake also support their theory to some extent

Boga Lake for Tourists

It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place

of beauty and pleasure for those who loves to travel and to face challenges as well That is

why every year numerous tourists and travelers from home and abroad make their way to

Boga Lake compromising the hard journey and struggles because they are fond of real

beauty and mental peace indeed

Conservative thoughts about visiting Boga Lake

Generally people considered Boga Lake as an ancient and rough or hard to visit place That

is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They

suspected that visiting Boga Lake requires restless hiking and trekking of hours through

some really hard and tough hilly areas where neither any transport nor any assistance is

available But reality is that they were being unattached with the recent status of the region

But most of these negative thought actually goes in vain these days It is true that the Boga

Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will

easily pave the way for one to experience the endless beauty of the Boga Lake

18

Ultimate adventure through visiting Boga Lake

It is not that much tough to access in the Boga Lake as it is heard And also people are not

actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer

views and convert their dream into beauty with adventure Again one must show his bravery

and have to be prepared for any kind of challenges to be faced So the best way is to grasp

the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind

as well

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

19

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

20

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Beauty of Boga Lake

The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its

sights without any hesitation for the tourist to grasp those beauties And this pleasure and

beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and

confidence There remains numerous delight and elements of beauty starting from the soft

rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 5: Tourism Destination Development Plan

4

19 Action Plan 65-66

20 Gantt Chart 67

21 Funding 69

22 Budget 68-69

22 Evaluation Strategies 69-70

23 Findings of the Market Analysis 70

24 Recommendation 70-71

25 Conclusion 71-72

26 References 73

5

Background Information

Bandarban District

Bandarban (Bengali বানদরবান) is a district in South-Eastern Bangladesh and a part of the

Chittagong Division and Chittagong Hill Tracts Bandarban is regarded as one of the most

attractive travel destinations in Bangladesh Bandarban (meaning the dam of monkeys) or in

Marma or Arakanese language as Rwa-daw Mro is also known as Arvumi or the Bohmong

Circle (of the rest of the three hill districts Rangamati is the Chakma Circle Raja Devasish

Roy and Khagrachari is the Mong Circle Raja Sachingprue Marma) Bandarban town is the

home town of the Bohmong Chief (currently King or Raja U Cho Prue Marma) who is the

head of the Marma population It also is the administrative headquarters of Bandarban

district which has turned into one of the most exotic tourist attractions in Bangladesh since

the insurgency in Chittagong Hill Tracts has ceased more than a decade back

Bandarban skyline from Nilgiri

Geography

One of the three hill districts of Bangladesh and a part of the Chittagong Hill Tracts

Bandarban (4479 kmsup2) is not only the remotest district of the country but also is the least

populated (population 292900) one The three highest peak of Bangladesh - Tahjindong

(1280 meters also known as bijoy)[ The height of Tahjindong is 82966m +-3m as per a

recent measurement with Garmin GPSMAP60CSX GPS] Mowdok Mual (1052 m) and

Keokradong (1230 m) [ The height of Keokradong is 986m +-3m as per a recent

measurement with Garmin GPSMAP60CX GPS] - are located in Bandarban district as well

as Raikhiang Lake the highest lake in Bangladesh[citation needed] Chimbuk peak and

6

Boga Lake are two more highly noted features of the district The newly reported highest

peak of Bangladesh - Saka Haphong (3488 ft) is also here in Thanchi upazila

Map of Bandarban District

Bandarban Sadar Thanchi Lama Naikhongchhari Ali

kadam Rowangchhari and Ruma are the administrative

sub-districts of Bandarban Major road routes are

Bandarban-Rowangchhari-Ruma

Bandarban-Chimbuk-Thanchi-Alikadam-Baishari-

Dhundhum

Chimbuk-Ruma

Chimbuk-Tangkabati-Baro Aoulia

Aziznagar-Gojalia-Lama and

Khanhat-Dhopachhari-Bandarban

Meghla Parjatan

Nilachal

Shoila Propat

Prantik Lake

Chimbuk

Boga Lake

Rijuk Fall

Keokradong

Tahjingdong

Shangu River

Golden Temple

Nilgiri

Mirinja Parjatan

Upabon Parjatan

The three highest peak of Bangladesh - Tahjindong (1280 meters also known as bijoy)

Mowdok Mual (1052 meters) and Keokradong (883 metres) - are located in Bandarban

district as well as Raikhiang Lake the highest lake in Bangladesh Chimbuk peak and Boga

7

Lake are two more highly noted features of the district Though most Bangladesh sources

cite Keokradong as the highest peak in the country but Tazing Dong (sometimes spelled as

Tahjingdong and also known as Bijoy) lying further east is recognized both by government

and expert sources as a taller peak Measurements taken by English adventurer Ginge

Fullen shows that an officially unnamed peak near the Myanmar border (locally known as

Mowdok Mual) is the highest point in BangladeshRecently a team from Nature Adventure

Club took part in an expedition in the mowdok range and agreed with the ginge fullens

statement They got the height of this peak as 3488 feet with gps accuracy of 3 meter The

unnamed summit is known as Saka Haphong to the local Tripura tribes

The following is a list of mountain ranges in the area and the tallest peaks of each range

Range Peak

Muranja (also known as Meranja) range Basitaung 664m

Wayla range (most of this range is in

Myanmar)

Chimbook range Tindu 898m

Batimain range Batitaung 526m

Politai range Keokradang 884m Ramiu Taung 921m

Saichal-Mowdok range Bilaisari 669m Mowdok Mual 1003m

Saichal range Waibung 808m Rang Tlang 958m Mowdok

Tlang 905m

Wailatong and Tambang ranges

The River Sangu (also known as Sangpo or Shankha) the only river born inside Bangladesh

territory runs through Bandarban The other rivers in the district are Matamuhuri and

Bakkhali Parts of Kaptai Lake the biggest lake in Bangladesh fall under the district

Bandarban Town

8

The hanging bridge at Bandarban

A nearly 52 kmsup2 hill-town housing about 32000 people of which the majority are Marma

There is a Tribal Cultural Institute here which features a library and a museum The town

also features Bandarban Town Hospital (offering the best medical service in the district) the

District Public Library Bandarban Government College the District Stadium banashri the

solitary movie theatre the royal cemetery and of course the Royal Palace (two of them

since the 11th and 13th royal lines both claim the throne) Apart from the numerous kyangs

and mosques there is a temple dedicated to Kali the most revered goddess of Hindus is

Bangladesh as well as a centre maintained by ISKON

History

In the early days of 15th century the Arakanese kingdom where Mrauk U was the capital

expended its territories to the Chittagong area of Bengal After the victory of Arakan on

Burmas Pegu kingdom in 1599 AD the Arakanese king Mong Raja Gree appointed a Prince

of Pegu as the governor of newly established Bohmong Htaung (Circle) by giving the title of

Bohmong Raja That area was mostly populated by the Arakanese descendants and ruled

by the Burmese (Myanmar) noble descendants who started to call themselves in Arakanese

language as Marma Marma is an archaic Arakanese pronunciation for Myanmar As the

population of the Bohmong Htaung were of Arakanese descandants these Myanmar-

descendants Bohmong chiefs (Rajas) of the ruling class took the titles in Arakanese and

speak a dialect of the Arakanese language

Bandarban Hill District was once called Bohmong Htaung since the Arakanese rule Once

Bohmong Htaung was ruled by Bohmong Rajas who were the subordinates to the

9

Arakanese kings Ancestors of the present Bohmong dynasty were the successor of the

Pegu King of Burma under Arakans rule in Chittagong In 1614 King Mong Kha Maung the

king of Arakan appointed Maung Saw Pru as Governor of Chittagong who in 1620 repulsed

the Portuguese invasion with great valour As a consequence Arakanese king Mong Kha

Maung adorned Maung Saw Pru with a title of Bohmong meaning Great General After the

death of Maung Saw Pru two successors retained Bohmong title During the time of

Bohmong Hari Gneo in 1710 Arakanese King Canda Wizaya recaptured Chittagong from

the Mughals Bohmong Hari Gneo helped King Canda Wizaya in recapturing Chittagong and

as a mark of gratitude the later conferred on Bohmong Hari Gneo the grand title of Bohmong

Gree which means great Commander in Chief

British and Pakistani rule

During the British reign in 1690 The Raide of Frontier Tribes Act -22 was passed which

among other things envisaged the creation of Chittagong Hill Tracts District comprising the

entire hilly region along the south eastern border of present day Bangladesh stretching right

from Tripura in the north and Myanmar in the south The act also provided for the

appointment of a superintendent to discharge the administrative functions under the direct

control and supervision of Divisional Commissioner of Chittagong However seven years

later in 1697 the post of superintendent was redesignated as that of Deputy Commissioner

In 1900 the Chittagong Hill Tracts Regulations 1900 was enacted to provide a consolidated

and broader legal framework for the administrative system This Act with minor modifications

constituted the fundamentals for the administration of three hill districts Recognizing the

special historical and geographical features of the place as well as uniqueness of tribal

population the Regulation of 1900 divided the entire district into three circles Each circle

was to be headed by a circle chief whose primary responsibility was to collect revenue

assisted by a Headman (Head of a Mouza) and a Karbari (Head of a Village) respectively at

Mouza and village level The Bohmong king was appointed as the Circle Chief of the

Bohmong Circle During the British period the area of Bohmong circle under Bandarban and

Lama Thana was operated as lowest administrative unit with a Circle Officer as its head

During World War II the area saw the presence of a formidable British military presence that

came to stand against a Japanese invasion The tribes of these hills held the reputation of

unyielding rebellion throughout history When India Pakistan and Myanmar went

10

independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma

flag for a few days During the Bangladesh Liberation War (1971) to gain independence from

Pakistan leaders of the tribal people sought allegiance with Pakistan government though

most the general tribal people were against the decision

Since Bangladeshi independence

In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change

the demography of the region was pursued which later gave rise to much violence against

the hill people and the insurgency led by Shanti Bahini There has been an attempt to create

a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the

Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty

Bandarban stands as a locally governed ethnic region together with the two other hill

districts Representation of numerous tribes of the district in the Hill Council now stands as a

thorn of dispute here Contemporary history of Bandarban has not been a happy one

despite much development initiatives taken by church organizations and UN agencies like

UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here

The district is still under a quasi-military rule Insurgents from across the border as well as

drugs and arms smugglers play a large role in the jungles here Newspaper reports of

discovering poppy fields or arms caches are not rare for Bandarban There also is much

tension between Bengali settlers and ethnic minorities as well as between early Hindu

settlers and recent Muslim settlers and between dominant tribes and lesser tribes

Administration

Administrator of Zila Porishod Kwa Shwe Hla

Deputy Commissioner (DC) K M Tariqul Islam

Bohmong king U Kwa Sine Prue Chowdhury

11

Economy

Heavily dependent on Jumm farming which is a slash and burn agricultural technique

Bandarban produces little that is of economic value outside self-consumption of the hill

people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala

(ginger turmeric) and tribal textile are the major exports of the district with tourism growing

fast as a source of revenue Much of the trade in fruit like most other commerce in the

district has been taken over by Bengali settlers

Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a

rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile

there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in

Bandarban together with a wonderful sales center BSCIC has also introduced mechanical

spinning and weaving here

Bamboo and tobacco grows in significant quantity but largely is not considered as

economically profitable products Bamboo is used along with canes not just to make the

traditional stilt houses but is the material for most tribal craft including the bamboo smoking

pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported

out of the district

Two church-based development organization - Christian Commission for Development in

Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF

is driving the education effort which is mostly directed at younger children

Tourism

Buddha Dhatu Jadi

12

―We welcome guests but dont want Bandarban to become crowded or polluted like

Rangamati We dont want to lose our culture nor see it consigned to a museum

mdashRaja Aung Shue Prue Chowdhury (on tourism)

Boga Lake

Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and

three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from

RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in

Balaghata 4 km from the townThis place attracts many tourists every year This Theravada

Buddhist temple is made completely in the style of South-East Asia and houses the second

largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is

another place tourists like to visit

The numerous Buddhist temples known as kyang in local tongue and bhihars in the town

include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar

Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days

journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places

of interest Boat ride on the river Sangu is one of the main attraction here for tourists

About Boga Lake

Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain

Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in

Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level

The color of water of this Lake is blue and very nice There are many mythological stories

behind the creation of this Lake There are many tourists make their way to Boga Lake every

year especially in the winter season Small tribe community like Bawm Khumi have

localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the

13

boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots

of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big

rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which

will be unbelievable and mind-blowing memory in your life

Information for Tourist

At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public

jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way

you have to register your name contact address and other details in the respective security

camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm

Beauty of Boga Lake

Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh

Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy

nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is

publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited

beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its

unique beauty for those adventurous travelers who just not only want to satisfy their eyes

with artificial and tedious natural beauties but also want to fill their heart with eternal joy and

thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and

tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill

14

The highest natural Lake of Bangladesh Boga Lake

Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong

Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty

can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind

attention which results in a legendary reserve of water on the hilltop to attract the tourists

travelers and nature lovers not only from the local inhabitants of Bandarban but also people

from all over Bangladesh and even of the whole world

Location of the Boga Lake

The location of the Boga Lake is some kind of different than other common Lakes and water

reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza

situated in the renowned upazila Ruma of Bandarban Chittagong is considered the

politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from

the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga

Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts

above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has

covered total 15 acre areas to attract the tourists and common people indeed

Alternative identification of the Boga Lake

Boga Lake is being identified through different local names among the inhabitants there in

the Bandarban city So the travelers and tourists must not be confused with the names like

Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact

that the Boga Lake is also sometimes known as dragon Boga including some local

superstitions about the Boga Lake

15

Origin of the name Boga Lake

The origin of the name Boga Lake is derived from some domestic mythological stories The

word Boga is derived from the local word Baga which means a dragon or fire Actually some

super natural stories flame the fire about the Lake being the accommodation of an ancient

dragon indeed and that concludes the story of the identification of Boga Lake

Description of the Boga Lake

Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of

BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its

three sides which are bounded by mountain peaks Again Boga Lake is recognized as the

highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level

Boga Lake has a rectangular shape either funnel shape But some experts argue that the

Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be

38 meter deep There remains a small spring beside the Boga Lake which is called

Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no

outlet Basically Bagachhara is the fundamental source of water along with surface

drainage rain water and seepage of spring soft and small rocks of different shapes have

almost covered Boga Lake surface

Mirror view of Boga Lake

The beauty and attraction of the Boga Lake changes with the color change of the Lake

Depending on various indicators like sun rays clouds` humidity and the so called existence

of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different

color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear

mirror view of blue shade which reflects like pearls and more than enough to astonish a

tourist guy

16

Nature of the Boga Lake water

Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically

Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes

In contrast some argue that the nearby people use the Lake water for drinking and some

planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing

that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the

beautiful Lake to freshen up their mind

The mythological history of the Boga Lake

The interesting Boga Lake is believed to be created almost 2000 years back So it is very

natural that the creation of the Boga Lake is considered to relate with some ancient

supernatural mythologies The local inhabitants believe that this Boga Lake and its

surroundings have derived from an instant earthquake Legends mention that there the

particular area was the resident of the gods and goddesses of the aboriginal people But a

sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal

village people The story did not end there The deity reappeared in the form of a dreadful

dragon and was responsible for the instant earthquake which resulted in the craving of the

hillside disappearing of that village and the formation of the legendary deep Boga Lake

The present supernatural belief about the Boga Lake

The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some

strange specialty of the Boga Lake at the present time The Boga Lake actually never dries

up but there is no source of permanent water supply there because of not having the

17

existence of any particular stream to fall in or out Again every year during April- May the

transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga

Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead

Expertsrsquo solution about the Boga Lake

Anthropologists geologists and chemical experts are trying hard to solve the mystery of

Boga Lake The tribal local people still believe that the ancient myth is unsolved But

scholars consider them just as superstitious stories because generally they cannot show any

strong evidence about the creation of the Boga Lake Geologists mention about the

existence of a dead volcano and the collection of the rain waters in the cave area of that

volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil

of the Boga Lake also support their theory to some extent

Boga Lake for Tourists

It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place

of beauty and pleasure for those who loves to travel and to face challenges as well That is

why every year numerous tourists and travelers from home and abroad make their way to

Boga Lake compromising the hard journey and struggles because they are fond of real

beauty and mental peace indeed

Conservative thoughts about visiting Boga Lake

Generally people considered Boga Lake as an ancient and rough or hard to visit place That

is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They

suspected that visiting Boga Lake requires restless hiking and trekking of hours through

some really hard and tough hilly areas where neither any transport nor any assistance is

available But reality is that they were being unattached with the recent status of the region

But most of these negative thought actually goes in vain these days It is true that the Boga

Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will

easily pave the way for one to experience the endless beauty of the Boga Lake

18

Ultimate adventure through visiting Boga Lake

It is not that much tough to access in the Boga Lake as it is heard And also people are not

actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer

views and convert their dream into beauty with adventure Again one must show his bravery

and have to be prepared for any kind of challenges to be faced So the best way is to grasp

the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind

as well

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

19

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

20

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Beauty of Boga Lake

The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its

sights without any hesitation for the tourist to grasp those beauties And this pleasure and

beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and

confidence There remains numerous delight and elements of beauty starting from the soft

rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 6: Tourism Destination Development Plan

5

Background Information

Bandarban District

Bandarban (Bengali বানদরবান) is a district in South-Eastern Bangladesh and a part of the

Chittagong Division and Chittagong Hill Tracts Bandarban is regarded as one of the most

attractive travel destinations in Bangladesh Bandarban (meaning the dam of monkeys) or in

Marma or Arakanese language as Rwa-daw Mro is also known as Arvumi or the Bohmong

Circle (of the rest of the three hill districts Rangamati is the Chakma Circle Raja Devasish

Roy and Khagrachari is the Mong Circle Raja Sachingprue Marma) Bandarban town is the

home town of the Bohmong Chief (currently King or Raja U Cho Prue Marma) who is the

head of the Marma population It also is the administrative headquarters of Bandarban

district which has turned into one of the most exotic tourist attractions in Bangladesh since

the insurgency in Chittagong Hill Tracts has ceased more than a decade back

Bandarban skyline from Nilgiri

Geography

One of the three hill districts of Bangladesh and a part of the Chittagong Hill Tracts

Bandarban (4479 kmsup2) is not only the remotest district of the country but also is the least

populated (population 292900) one The three highest peak of Bangladesh - Tahjindong

(1280 meters also known as bijoy)[ The height of Tahjindong is 82966m +-3m as per a

recent measurement with Garmin GPSMAP60CSX GPS] Mowdok Mual (1052 m) and

Keokradong (1230 m) [ The height of Keokradong is 986m +-3m as per a recent

measurement with Garmin GPSMAP60CX GPS] - are located in Bandarban district as well

as Raikhiang Lake the highest lake in Bangladesh[citation needed] Chimbuk peak and

6

Boga Lake are two more highly noted features of the district The newly reported highest

peak of Bangladesh - Saka Haphong (3488 ft) is also here in Thanchi upazila

Map of Bandarban District

Bandarban Sadar Thanchi Lama Naikhongchhari Ali

kadam Rowangchhari and Ruma are the administrative

sub-districts of Bandarban Major road routes are

Bandarban-Rowangchhari-Ruma

Bandarban-Chimbuk-Thanchi-Alikadam-Baishari-

Dhundhum

Chimbuk-Ruma

Chimbuk-Tangkabati-Baro Aoulia

Aziznagar-Gojalia-Lama and

Khanhat-Dhopachhari-Bandarban

Meghla Parjatan

Nilachal

Shoila Propat

Prantik Lake

Chimbuk

Boga Lake

Rijuk Fall

Keokradong

Tahjingdong

Shangu River

Golden Temple

Nilgiri

Mirinja Parjatan

Upabon Parjatan

The three highest peak of Bangladesh - Tahjindong (1280 meters also known as bijoy)

Mowdok Mual (1052 meters) and Keokradong (883 metres) - are located in Bandarban

district as well as Raikhiang Lake the highest lake in Bangladesh Chimbuk peak and Boga

7

Lake are two more highly noted features of the district Though most Bangladesh sources

cite Keokradong as the highest peak in the country but Tazing Dong (sometimes spelled as

Tahjingdong and also known as Bijoy) lying further east is recognized both by government

and expert sources as a taller peak Measurements taken by English adventurer Ginge

Fullen shows that an officially unnamed peak near the Myanmar border (locally known as

Mowdok Mual) is the highest point in BangladeshRecently a team from Nature Adventure

Club took part in an expedition in the mowdok range and agreed with the ginge fullens

statement They got the height of this peak as 3488 feet with gps accuracy of 3 meter The

unnamed summit is known as Saka Haphong to the local Tripura tribes

The following is a list of mountain ranges in the area and the tallest peaks of each range

Range Peak

Muranja (also known as Meranja) range Basitaung 664m

Wayla range (most of this range is in

Myanmar)

Chimbook range Tindu 898m

Batimain range Batitaung 526m

Politai range Keokradang 884m Ramiu Taung 921m

Saichal-Mowdok range Bilaisari 669m Mowdok Mual 1003m

Saichal range Waibung 808m Rang Tlang 958m Mowdok

Tlang 905m

Wailatong and Tambang ranges

The River Sangu (also known as Sangpo or Shankha) the only river born inside Bangladesh

territory runs through Bandarban The other rivers in the district are Matamuhuri and

Bakkhali Parts of Kaptai Lake the biggest lake in Bangladesh fall under the district

Bandarban Town

8

The hanging bridge at Bandarban

A nearly 52 kmsup2 hill-town housing about 32000 people of which the majority are Marma

There is a Tribal Cultural Institute here which features a library and a museum The town

also features Bandarban Town Hospital (offering the best medical service in the district) the

District Public Library Bandarban Government College the District Stadium banashri the

solitary movie theatre the royal cemetery and of course the Royal Palace (two of them

since the 11th and 13th royal lines both claim the throne) Apart from the numerous kyangs

and mosques there is a temple dedicated to Kali the most revered goddess of Hindus is

Bangladesh as well as a centre maintained by ISKON

History

In the early days of 15th century the Arakanese kingdom where Mrauk U was the capital

expended its territories to the Chittagong area of Bengal After the victory of Arakan on

Burmas Pegu kingdom in 1599 AD the Arakanese king Mong Raja Gree appointed a Prince

of Pegu as the governor of newly established Bohmong Htaung (Circle) by giving the title of

Bohmong Raja That area was mostly populated by the Arakanese descendants and ruled

by the Burmese (Myanmar) noble descendants who started to call themselves in Arakanese

language as Marma Marma is an archaic Arakanese pronunciation for Myanmar As the

population of the Bohmong Htaung were of Arakanese descandants these Myanmar-

descendants Bohmong chiefs (Rajas) of the ruling class took the titles in Arakanese and

speak a dialect of the Arakanese language

Bandarban Hill District was once called Bohmong Htaung since the Arakanese rule Once

Bohmong Htaung was ruled by Bohmong Rajas who were the subordinates to the

9

Arakanese kings Ancestors of the present Bohmong dynasty were the successor of the

Pegu King of Burma under Arakans rule in Chittagong In 1614 King Mong Kha Maung the

king of Arakan appointed Maung Saw Pru as Governor of Chittagong who in 1620 repulsed

the Portuguese invasion with great valour As a consequence Arakanese king Mong Kha

Maung adorned Maung Saw Pru with a title of Bohmong meaning Great General After the

death of Maung Saw Pru two successors retained Bohmong title During the time of

Bohmong Hari Gneo in 1710 Arakanese King Canda Wizaya recaptured Chittagong from

the Mughals Bohmong Hari Gneo helped King Canda Wizaya in recapturing Chittagong and

as a mark of gratitude the later conferred on Bohmong Hari Gneo the grand title of Bohmong

Gree which means great Commander in Chief

British and Pakistani rule

During the British reign in 1690 The Raide of Frontier Tribes Act -22 was passed which

among other things envisaged the creation of Chittagong Hill Tracts District comprising the

entire hilly region along the south eastern border of present day Bangladesh stretching right

from Tripura in the north and Myanmar in the south The act also provided for the

appointment of a superintendent to discharge the administrative functions under the direct

control and supervision of Divisional Commissioner of Chittagong However seven years

later in 1697 the post of superintendent was redesignated as that of Deputy Commissioner

In 1900 the Chittagong Hill Tracts Regulations 1900 was enacted to provide a consolidated

and broader legal framework for the administrative system This Act with minor modifications

constituted the fundamentals for the administration of three hill districts Recognizing the

special historical and geographical features of the place as well as uniqueness of tribal

population the Regulation of 1900 divided the entire district into three circles Each circle

was to be headed by a circle chief whose primary responsibility was to collect revenue

assisted by a Headman (Head of a Mouza) and a Karbari (Head of a Village) respectively at

Mouza and village level The Bohmong king was appointed as the Circle Chief of the

Bohmong Circle During the British period the area of Bohmong circle under Bandarban and

Lama Thana was operated as lowest administrative unit with a Circle Officer as its head

During World War II the area saw the presence of a formidable British military presence that

came to stand against a Japanese invasion The tribes of these hills held the reputation of

unyielding rebellion throughout history When India Pakistan and Myanmar went

10

independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma

flag for a few days During the Bangladesh Liberation War (1971) to gain independence from

Pakistan leaders of the tribal people sought allegiance with Pakistan government though

most the general tribal people were against the decision

Since Bangladeshi independence

In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change

the demography of the region was pursued which later gave rise to much violence against

the hill people and the insurgency led by Shanti Bahini There has been an attempt to create

a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the

Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty

Bandarban stands as a locally governed ethnic region together with the two other hill

districts Representation of numerous tribes of the district in the Hill Council now stands as a

thorn of dispute here Contemporary history of Bandarban has not been a happy one

despite much development initiatives taken by church organizations and UN agencies like

UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here

The district is still under a quasi-military rule Insurgents from across the border as well as

drugs and arms smugglers play a large role in the jungles here Newspaper reports of

discovering poppy fields or arms caches are not rare for Bandarban There also is much

tension between Bengali settlers and ethnic minorities as well as between early Hindu

settlers and recent Muslim settlers and between dominant tribes and lesser tribes

Administration

Administrator of Zila Porishod Kwa Shwe Hla

Deputy Commissioner (DC) K M Tariqul Islam

Bohmong king U Kwa Sine Prue Chowdhury

11

Economy

Heavily dependent on Jumm farming which is a slash and burn agricultural technique

Bandarban produces little that is of economic value outside self-consumption of the hill

people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala

(ginger turmeric) and tribal textile are the major exports of the district with tourism growing

fast as a source of revenue Much of the trade in fruit like most other commerce in the

district has been taken over by Bengali settlers

Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a

rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile

there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in

Bandarban together with a wonderful sales center BSCIC has also introduced mechanical

spinning and weaving here

Bamboo and tobacco grows in significant quantity but largely is not considered as

economically profitable products Bamboo is used along with canes not just to make the

traditional stilt houses but is the material for most tribal craft including the bamboo smoking

pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported

out of the district

Two church-based development organization - Christian Commission for Development in

Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF

is driving the education effort which is mostly directed at younger children

Tourism

Buddha Dhatu Jadi

12

―We welcome guests but dont want Bandarban to become crowded or polluted like

Rangamati We dont want to lose our culture nor see it consigned to a museum

mdashRaja Aung Shue Prue Chowdhury (on tourism)

Boga Lake

Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and

three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from

RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in

Balaghata 4 km from the townThis place attracts many tourists every year This Theravada

Buddhist temple is made completely in the style of South-East Asia and houses the second

largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is

another place tourists like to visit

The numerous Buddhist temples known as kyang in local tongue and bhihars in the town

include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar

Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days

journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places

of interest Boat ride on the river Sangu is one of the main attraction here for tourists

About Boga Lake

Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain

Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in

Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level

The color of water of this Lake is blue and very nice There are many mythological stories

behind the creation of this Lake There are many tourists make their way to Boga Lake every

year especially in the winter season Small tribe community like Bawm Khumi have

localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the

13

boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots

of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big

rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which

will be unbelievable and mind-blowing memory in your life

Information for Tourist

At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public

jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way

you have to register your name contact address and other details in the respective security

camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm

Beauty of Boga Lake

Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh

Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy

nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is

publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited

beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its

unique beauty for those adventurous travelers who just not only want to satisfy their eyes

with artificial and tedious natural beauties but also want to fill their heart with eternal joy and

thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and

tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill

14

The highest natural Lake of Bangladesh Boga Lake

Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong

Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty

can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind

attention which results in a legendary reserve of water on the hilltop to attract the tourists

travelers and nature lovers not only from the local inhabitants of Bandarban but also people

from all over Bangladesh and even of the whole world

Location of the Boga Lake

The location of the Boga Lake is some kind of different than other common Lakes and water

reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza

situated in the renowned upazila Ruma of Bandarban Chittagong is considered the

politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from

the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga

Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts

above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has

covered total 15 acre areas to attract the tourists and common people indeed

Alternative identification of the Boga Lake

Boga Lake is being identified through different local names among the inhabitants there in

the Bandarban city So the travelers and tourists must not be confused with the names like

Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact

that the Boga Lake is also sometimes known as dragon Boga including some local

superstitions about the Boga Lake

15

Origin of the name Boga Lake

The origin of the name Boga Lake is derived from some domestic mythological stories The

word Boga is derived from the local word Baga which means a dragon or fire Actually some

super natural stories flame the fire about the Lake being the accommodation of an ancient

dragon indeed and that concludes the story of the identification of Boga Lake

Description of the Boga Lake

Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of

BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its

three sides which are bounded by mountain peaks Again Boga Lake is recognized as the

highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level

Boga Lake has a rectangular shape either funnel shape But some experts argue that the

Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be

38 meter deep There remains a small spring beside the Boga Lake which is called

Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no

outlet Basically Bagachhara is the fundamental source of water along with surface

drainage rain water and seepage of spring soft and small rocks of different shapes have

almost covered Boga Lake surface

Mirror view of Boga Lake

The beauty and attraction of the Boga Lake changes with the color change of the Lake

Depending on various indicators like sun rays clouds` humidity and the so called existence

of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different

color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear

mirror view of blue shade which reflects like pearls and more than enough to astonish a

tourist guy

16

Nature of the Boga Lake water

Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically

Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes

In contrast some argue that the nearby people use the Lake water for drinking and some

planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing

that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the

beautiful Lake to freshen up their mind

The mythological history of the Boga Lake

The interesting Boga Lake is believed to be created almost 2000 years back So it is very

natural that the creation of the Boga Lake is considered to relate with some ancient

supernatural mythologies The local inhabitants believe that this Boga Lake and its

surroundings have derived from an instant earthquake Legends mention that there the

particular area was the resident of the gods and goddesses of the aboriginal people But a

sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal

village people The story did not end there The deity reappeared in the form of a dreadful

dragon and was responsible for the instant earthquake which resulted in the craving of the

hillside disappearing of that village and the formation of the legendary deep Boga Lake

The present supernatural belief about the Boga Lake

The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some

strange specialty of the Boga Lake at the present time The Boga Lake actually never dries

up but there is no source of permanent water supply there because of not having the

17

existence of any particular stream to fall in or out Again every year during April- May the

transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga

Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead

Expertsrsquo solution about the Boga Lake

Anthropologists geologists and chemical experts are trying hard to solve the mystery of

Boga Lake The tribal local people still believe that the ancient myth is unsolved But

scholars consider them just as superstitious stories because generally they cannot show any

strong evidence about the creation of the Boga Lake Geologists mention about the

existence of a dead volcano and the collection of the rain waters in the cave area of that

volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil

of the Boga Lake also support their theory to some extent

Boga Lake for Tourists

It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place

of beauty and pleasure for those who loves to travel and to face challenges as well That is

why every year numerous tourists and travelers from home and abroad make their way to

Boga Lake compromising the hard journey and struggles because they are fond of real

beauty and mental peace indeed

Conservative thoughts about visiting Boga Lake

Generally people considered Boga Lake as an ancient and rough or hard to visit place That

is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They

suspected that visiting Boga Lake requires restless hiking and trekking of hours through

some really hard and tough hilly areas where neither any transport nor any assistance is

available But reality is that they were being unattached with the recent status of the region

But most of these negative thought actually goes in vain these days It is true that the Boga

Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will

easily pave the way for one to experience the endless beauty of the Boga Lake

18

Ultimate adventure through visiting Boga Lake

It is not that much tough to access in the Boga Lake as it is heard And also people are not

actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer

views and convert their dream into beauty with adventure Again one must show his bravery

and have to be prepared for any kind of challenges to be faced So the best way is to grasp

the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind

as well

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

19

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

20

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Beauty of Boga Lake

The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its

sights without any hesitation for the tourist to grasp those beauties And this pleasure and

beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and

confidence There remains numerous delight and elements of beauty starting from the soft

rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

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inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

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Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 7: Tourism Destination Development Plan

6

Boga Lake are two more highly noted features of the district The newly reported highest

peak of Bangladesh - Saka Haphong (3488 ft) is also here in Thanchi upazila

Map of Bandarban District

Bandarban Sadar Thanchi Lama Naikhongchhari Ali

kadam Rowangchhari and Ruma are the administrative

sub-districts of Bandarban Major road routes are

Bandarban-Rowangchhari-Ruma

Bandarban-Chimbuk-Thanchi-Alikadam-Baishari-

Dhundhum

Chimbuk-Ruma

Chimbuk-Tangkabati-Baro Aoulia

Aziznagar-Gojalia-Lama and

Khanhat-Dhopachhari-Bandarban

Meghla Parjatan

Nilachal

Shoila Propat

Prantik Lake

Chimbuk

Boga Lake

Rijuk Fall

Keokradong

Tahjingdong

Shangu River

Golden Temple

Nilgiri

Mirinja Parjatan

Upabon Parjatan

The three highest peak of Bangladesh - Tahjindong (1280 meters also known as bijoy)

Mowdok Mual (1052 meters) and Keokradong (883 metres) - are located in Bandarban

district as well as Raikhiang Lake the highest lake in Bangladesh Chimbuk peak and Boga

7

Lake are two more highly noted features of the district Though most Bangladesh sources

cite Keokradong as the highest peak in the country but Tazing Dong (sometimes spelled as

Tahjingdong and also known as Bijoy) lying further east is recognized both by government

and expert sources as a taller peak Measurements taken by English adventurer Ginge

Fullen shows that an officially unnamed peak near the Myanmar border (locally known as

Mowdok Mual) is the highest point in BangladeshRecently a team from Nature Adventure

Club took part in an expedition in the mowdok range and agreed with the ginge fullens

statement They got the height of this peak as 3488 feet with gps accuracy of 3 meter The

unnamed summit is known as Saka Haphong to the local Tripura tribes

The following is a list of mountain ranges in the area and the tallest peaks of each range

Range Peak

Muranja (also known as Meranja) range Basitaung 664m

Wayla range (most of this range is in

Myanmar)

Chimbook range Tindu 898m

Batimain range Batitaung 526m

Politai range Keokradang 884m Ramiu Taung 921m

Saichal-Mowdok range Bilaisari 669m Mowdok Mual 1003m

Saichal range Waibung 808m Rang Tlang 958m Mowdok

Tlang 905m

Wailatong and Tambang ranges

The River Sangu (also known as Sangpo or Shankha) the only river born inside Bangladesh

territory runs through Bandarban The other rivers in the district are Matamuhuri and

Bakkhali Parts of Kaptai Lake the biggest lake in Bangladesh fall under the district

Bandarban Town

8

The hanging bridge at Bandarban

A nearly 52 kmsup2 hill-town housing about 32000 people of which the majority are Marma

There is a Tribal Cultural Institute here which features a library and a museum The town

also features Bandarban Town Hospital (offering the best medical service in the district) the

District Public Library Bandarban Government College the District Stadium banashri the

solitary movie theatre the royal cemetery and of course the Royal Palace (two of them

since the 11th and 13th royal lines both claim the throne) Apart from the numerous kyangs

and mosques there is a temple dedicated to Kali the most revered goddess of Hindus is

Bangladesh as well as a centre maintained by ISKON

History

In the early days of 15th century the Arakanese kingdom where Mrauk U was the capital

expended its territories to the Chittagong area of Bengal After the victory of Arakan on

Burmas Pegu kingdom in 1599 AD the Arakanese king Mong Raja Gree appointed a Prince

of Pegu as the governor of newly established Bohmong Htaung (Circle) by giving the title of

Bohmong Raja That area was mostly populated by the Arakanese descendants and ruled

by the Burmese (Myanmar) noble descendants who started to call themselves in Arakanese

language as Marma Marma is an archaic Arakanese pronunciation for Myanmar As the

population of the Bohmong Htaung were of Arakanese descandants these Myanmar-

descendants Bohmong chiefs (Rajas) of the ruling class took the titles in Arakanese and

speak a dialect of the Arakanese language

Bandarban Hill District was once called Bohmong Htaung since the Arakanese rule Once

Bohmong Htaung was ruled by Bohmong Rajas who were the subordinates to the

9

Arakanese kings Ancestors of the present Bohmong dynasty were the successor of the

Pegu King of Burma under Arakans rule in Chittagong In 1614 King Mong Kha Maung the

king of Arakan appointed Maung Saw Pru as Governor of Chittagong who in 1620 repulsed

the Portuguese invasion with great valour As a consequence Arakanese king Mong Kha

Maung adorned Maung Saw Pru with a title of Bohmong meaning Great General After the

death of Maung Saw Pru two successors retained Bohmong title During the time of

Bohmong Hari Gneo in 1710 Arakanese King Canda Wizaya recaptured Chittagong from

the Mughals Bohmong Hari Gneo helped King Canda Wizaya in recapturing Chittagong and

as a mark of gratitude the later conferred on Bohmong Hari Gneo the grand title of Bohmong

Gree which means great Commander in Chief

British and Pakistani rule

During the British reign in 1690 The Raide of Frontier Tribes Act -22 was passed which

among other things envisaged the creation of Chittagong Hill Tracts District comprising the

entire hilly region along the south eastern border of present day Bangladesh stretching right

from Tripura in the north and Myanmar in the south The act also provided for the

appointment of a superintendent to discharge the administrative functions under the direct

control and supervision of Divisional Commissioner of Chittagong However seven years

later in 1697 the post of superintendent was redesignated as that of Deputy Commissioner

In 1900 the Chittagong Hill Tracts Regulations 1900 was enacted to provide a consolidated

and broader legal framework for the administrative system This Act with minor modifications

constituted the fundamentals for the administration of three hill districts Recognizing the

special historical and geographical features of the place as well as uniqueness of tribal

population the Regulation of 1900 divided the entire district into three circles Each circle

was to be headed by a circle chief whose primary responsibility was to collect revenue

assisted by a Headman (Head of a Mouza) and a Karbari (Head of a Village) respectively at

Mouza and village level The Bohmong king was appointed as the Circle Chief of the

Bohmong Circle During the British period the area of Bohmong circle under Bandarban and

Lama Thana was operated as lowest administrative unit with a Circle Officer as its head

During World War II the area saw the presence of a formidable British military presence that

came to stand against a Japanese invasion The tribes of these hills held the reputation of

unyielding rebellion throughout history When India Pakistan and Myanmar went

10

independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma

flag for a few days During the Bangladesh Liberation War (1971) to gain independence from

Pakistan leaders of the tribal people sought allegiance with Pakistan government though

most the general tribal people were against the decision

Since Bangladeshi independence

In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change

the demography of the region was pursued which later gave rise to much violence against

the hill people and the insurgency led by Shanti Bahini There has been an attempt to create

a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the

Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty

Bandarban stands as a locally governed ethnic region together with the two other hill

districts Representation of numerous tribes of the district in the Hill Council now stands as a

thorn of dispute here Contemporary history of Bandarban has not been a happy one

despite much development initiatives taken by church organizations and UN agencies like

UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here

The district is still under a quasi-military rule Insurgents from across the border as well as

drugs and arms smugglers play a large role in the jungles here Newspaper reports of

discovering poppy fields or arms caches are not rare for Bandarban There also is much

tension between Bengali settlers and ethnic minorities as well as between early Hindu

settlers and recent Muslim settlers and between dominant tribes and lesser tribes

Administration

Administrator of Zila Porishod Kwa Shwe Hla

Deputy Commissioner (DC) K M Tariqul Islam

Bohmong king U Kwa Sine Prue Chowdhury

11

Economy

Heavily dependent on Jumm farming which is a slash and burn agricultural technique

Bandarban produces little that is of economic value outside self-consumption of the hill

people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala

(ginger turmeric) and tribal textile are the major exports of the district with tourism growing

fast as a source of revenue Much of the trade in fruit like most other commerce in the

district has been taken over by Bengali settlers

Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a

rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile

there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in

Bandarban together with a wonderful sales center BSCIC has also introduced mechanical

spinning and weaving here

Bamboo and tobacco grows in significant quantity but largely is not considered as

economically profitable products Bamboo is used along with canes not just to make the

traditional stilt houses but is the material for most tribal craft including the bamboo smoking

pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported

out of the district

Two church-based development organization - Christian Commission for Development in

Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF

is driving the education effort which is mostly directed at younger children

Tourism

Buddha Dhatu Jadi

12

―We welcome guests but dont want Bandarban to become crowded or polluted like

Rangamati We dont want to lose our culture nor see it consigned to a museum

mdashRaja Aung Shue Prue Chowdhury (on tourism)

Boga Lake

Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and

three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from

RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in

Balaghata 4 km from the townThis place attracts many tourists every year This Theravada

Buddhist temple is made completely in the style of South-East Asia and houses the second

largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is

another place tourists like to visit

The numerous Buddhist temples known as kyang in local tongue and bhihars in the town

include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar

Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days

journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places

of interest Boat ride on the river Sangu is one of the main attraction here for tourists

About Boga Lake

Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain

Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in

Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level

The color of water of this Lake is blue and very nice There are many mythological stories

behind the creation of this Lake There are many tourists make their way to Boga Lake every

year especially in the winter season Small tribe community like Bawm Khumi have

localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the

13

boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots

of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big

rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which

will be unbelievable and mind-blowing memory in your life

Information for Tourist

At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public

jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way

you have to register your name contact address and other details in the respective security

camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm

Beauty of Boga Lake

Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh

Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy

nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is

publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited

beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its

unique beauty for those adventurous travelers who just not only want to satisfy their eyes

with artificial and tedious natural beauties but also want to fill their heart with eternal joy and

thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and

tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill

14

The highest natural Lake of Bangladesh Boga Lake

Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong

Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty

can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind

attention which results in a legendary reserve of water on the hilltop to attract the tourists

travelers and nature lovers not only from the local inhabitants of Bandarban but also people

from all over Bangladesh and even of the whole world

Location of the Boga Lake

The location of the Boga Lake is some kind of different than other common Lakes and water

reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza

situated in the renowned upazila Ruma of Bandarban Chittagong is considered the

politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from

the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga

Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts

above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has

covered total 15 acre areas to attract the tourists and common people indeed

Alternative identification of the Boga Lake

Boga Lake is being identified through different local names among the inhabitants there in

the Bandarban city So the travelers and tourists must not be confused with the names like

Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact

that the Boga Lake is also sometimes known as dragon Boga including some local

superstitions about the Boga Lake

15

Origin of the name Boga Lake

The origin of the name Boga Lake is derived from some domestic mythological stories The

word Boga is derived from the local word Baga which means a dragon or fire Actually some

super natural stories flame the fire about the Lake being the accommodation of an ancient

dragon indeed and that concludes the story of the identification of Boga Lake

Description of the Boga Lake

Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of

BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its

three sides which are bounded by mountain peaks Again Boga Lake is recognized as the

highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level

Boga Lake has a rectangular shape either funnel shape But some experts argue that the

Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be

38 meter deep There remains a small spring beside the Boga Lake which is called

Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no

outlet Basically Bagachhara is the fundamental source of water along with surface

drainage rain water and seepage of spring soft and small rocks of different shapes have

almost covered Boga Lake surface

Mirror view of Boga Lake

The beauty and attraction of the Boga Lake changes with the color change of the Lake

Depending on various indicators like sun rays clouds` humidity and the so called existence

of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different

color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear

mirror view of blue shade which reflects like pearls and more than enough to astonish a

tourist guy

16

Nature of the Boga Lake water

Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically

Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes

In contrast some argue that the nearby people use the Lake water for drinking and some

planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing

that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the

beautiful Lake to freshen up their mind

The mythological history of the Boga Lake

The interesting Boga Lake is believed to be created almost 2000 years back So it is very

natural that the creation of the Boga Lake is considered to relate with some ancient

supernatural mythologies The local inhabitants believe that this Boga Lake and its

surroundings have derived from an instant earthquake Legends mention that there the

particular area was the resident of the gods and goddesses of the aboriginal people But a

sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal

village people The story did not end there The deity reappeared in the form of a dreadful

dragon and was responsible for the instant earthquake which resulted in the craving of the

hillside disappearing of that village and the formation of the legendary deep Boga Lake

The present supernatural belief about the Boga Lake

The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some

strange specialty of the Boga Lake at the present time The Boga Lake actually never dries

up but there is no source of permanent water supply there because of not having the

17

existence of any particular stream to fall in or out Again every year during April- May the

transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga

Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead

Expertsrsquo solution about the Boga Lake

Anthropologists geologists and chemical experts are trying hard to solve the mystery of

Boga Lake The tribal local people still believe that the ancient myth is unsolved But

scholars consider them just as superstitious stories because generally they cannot show any

strong evidence about the creation of the Boga Lake Geologists mention about the

existence of a dead volcano and the collection of the rain waters in the cave area of that

volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil

of the Boga Lake also support their theory to some extent

Boga Lake for Tourists

It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place

of beauty and pleasure for those who loves to travel and to face challenges as well That is

why every year numerous tourists and travelers from home and abroad make their way to

Boga Lake compromising the hard journey and struggles because they are fond of real

beauty and mental peace indeed

Conservative thoughts about visiting Boga Lake

Generally people considered Boga Lake as an ancient and rough or hard to visit place That

is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They

suspected that visiting Boga Lake requires restless hiking and trekking of hours through

some really hard and tough hilly areas where neither any transport nor any assistance is

available But reality is that they were being unattached with the recent status of the region

But most of these negative thought actually goes in vain these days It is true that the Boga

Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will

easily pave the way for one to experience the endless beauty of the Boga Lake

18

Ultimate adventure through visiting Boga Lake

It is not that much tough to access in the Boga Lake as it is heard And also people are not

actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer

views and convert their dream into beauty with adventure Again one must show his bravery

and have to be prepared for any kind of challenges to be faced So the best way is to grasp

the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind

as well

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

19

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

20

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Beauty of Boga Lake

The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its

sights without any hesitation for the tourist to grasp those beauties And this pleasure and

beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and

confidence There remains numerous delight and elements of beauty starting from the soft

rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 8: Tourism Destination Development Plan

7

Lake are two more highly noted features of the district Though most Bangladesh sources

cite Keokradong as the highest peak in the country but Tazing Dong (sometimes spelled as

Tahjingdong and also known as Bijoy) lying further east is recognized both by government

and expert sources as a taller peak Measurements taken by English adventurer Ginge

Fullen shows that an officially unnamed peak near the Myanmar border (locally known as

Mowdok Mual) is the highest point in BangladeshRecently a team from Nature Adventure

Club took part in an expedition in the mowdok range and agreed with the ginge fullens

statement They got the height of this peak as 3488 feet with gps accuracy of 3 meter The

unnamed summit is known as Saka Haphong to the local Tripura tribes

The following is a list of mountain ranges in the area and the tallest peaks of each range

Range Peak

Muranja (also known as Meranja) range Basitaung 664m

Wayla range (most of this range is in

Myanmar)

Chimbook range Tindu 898m

Batimain range Batitaung 526m

Politai range Keokradang 884m Ramiu Taung 921m

Saichal-Mowdok range Bilaisari 669m Mowdok Mual 1003m

Saichal range Waibung 808m Rang Tlang 958m Mowdok

Tlang 905m

Wailatong and Tambang ranges

The River Sangu (also known as Sangpo or Shankha) the only river born inside Bangladesh

territory runs through Bandarban The other rivers in the district are Matamuhuri and

Bakkhali Parts of Kaptai Lake the biggest lake in Bangladesh fall under the district

Bandarban Town

8

The hanging bridge at Bandarban

A nearly 52 kmsup2 hill-town housing about 32000 people of which the majority are Marma

There is a Tribal Cultural Institute here which features a library and a museum The town

also features Bandarban Town Hospital (offering the best medical service in the district) the

District Public Library Bandarban Government College the District Stadium banashri the

solitary movie theatre the royal cemetery and of course the Royal Palace (two of them

since the 11th and 13th royal lines both claim the throne) Apart from the numerous kyangs

and mosques there is a temple dedicated to Kali the most revered goddess of Hindus is

Bangladesh as well as a centre maintained by ISKON

History

In the early days of 15th century the Arakanese kingdom where Mrauk U was the capital

expended its territories to the Chittagong area of Bengal After the victory of Arakan on

Burmas Pegu kingdom in 1599 AD the Arakanese king Mong Raja Gree appointed a Prince

of Pegu as the governor of newly established Bohmong Htaung (Circle) by giving the title of

Bohmong Raja That area was mostly populated by the Arakanese descendants and ruled

by the Burmese (Myanmar) noble descendants who started to call themselves in Arakanese

language as Marma Marma is an archaic Arakanese pronunciation for Myanmar As the

population of the Bohmong Htaung were of Arakanese descandants these Myanmar-

descendants Bohmong chiefs (Rajas) of the ruling class took the titles in Arakanese and

speak a dialect of the Arakanese language

Bandarban Hill District was once called Bohmong Htaung since the Arakanese rule Once

Bohmong Htaung was ruled by Bohmong Rajas who were the subordinates to the

9

Arakanese kings Ancestors of the present Bohmong dynasty were the successor of the

Pegu King of Burma under Arakans rule in Chittagong In 1614 King Mong Kha Maung the

king of Arakan appointed Maung Saw Pru as Governor of Chittagong who in 1620 repulsed

the Portuguese invasion with great valour As a consequence Arakanese king Mong Kha

Maung adorned Maung Saw Pru with a title of Bohmong meaning Great General After the

death of Maung Saw Pru two successors retained Bohmong title During the time of

Bohmong Hari Gneo in 1710 Arakanese King Canda Wizaya recaptured Chittagong from

the Mughals Bohmong Hari Gneo helped King Canda Wizaya in recapturing Chittagong and

as a mark of gratitude the later conferred on Bohmong Hari Gneo the grand title of Bohmong

Gree which means great Commander in Chief

British and Pakistani rule

During the British reign in 1690 The Raide of Frontier Tribes Act -22 was passed which

among other things envisaged the creation of Chittagong Hill Tracts District comprising the

entire hilly region along the south eastern border of present day Bangladesh stretching right

from Tripura in the north and Myanmar in the south The act also provided for the

appointment of a superintendent to discharge the administrative functions under the direct

control and supervision of Divisional Commissioner of Chittagong However seven years

later in 1697 the post of superintendent was redesignated as that of Deputy Commissioner

In 1900 the Chittagong Hill Tracts Regulations 1900 was enacted to provide a consolidated

and broader legal framework for the administrative system This Act with minor modifications

constituted the fundamentals for the administration of three hill districts Recognizing the

special historical and geographical features of the place as well as uniqueness of tribal

population the Regulation of 1900 divided the entire district into three circles Each circle

was to be headed by a circle chief whose primary responsibility was to collect revenue

assisted by a Headman (Head of a Mouza) and a Karbari (Head of a Village) respectively at

Mouza and village level The Bohmong king was appointed as the Circle Chief of the

Bohmong Circle During the British period the area of Bohmong circle under Bandarban and

Lama Thana was operated as lowest administrative unit with a Circle Officer as its head

During World War II the area saw the presence of a formidable British military presence that

came to stand against a Japanese invasion The tribes of these hills held the reputation of

unyielding rebellion throughout history When India Pakistan and Myanmar went

10

independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma

flag for a few days During the Bangladesh Liberation War (1971) to gain independence from

Pakistan leaders of the tribal people sought allegiance with Pakistan government though

most the general tribal people were against the decision

Since Bangladeshi independence

In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change

the demography of the region was pursued which later gave rise to much violence against

the hill people and the insurgency led by Shanti Bahini There has been an attempt to create

a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the

Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty

Bandarban stands as a locally governed ethnic region together with the two other hill

districts Representation of numerous tribes of the district in the Hill Council now stands as a

thorn of dispute here Contemporary history of Bandarban has not been a happy one

despite much development initiatives taken by church organizations and UN agencies like

UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here

The district is still under a quasi-military rule Insurgents from across the border as well as

drugs and arms smugglers play a large role in the jungles here Newspaper reports of

discovering poppy fields or arms caches are not rare for Bandarban There also is much

tension between Bengali settlers and ethnic minorities as well as between early Hindu

settlers and recent Muslim settlers and between dominant tribes and lesser tribes

Administration

Administrator of Zila Porishod Kwa Shwe Hla

Deputy Commissioner (DC) K M Tariqul Islam

Bohmong king U Kwa Sine Prue Chowdhury

11

Economy

Heavily dependent on Jumm farming which is a slash and burn agricultural technique

Bandarban produces little that is of economic value outside self-consumption of the hill

people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala

(ginger turmeric) and tribal textile are the major exports of the district with tourism growing

fast as a source of revenue Much of the trade in fruit like most other commerce in the

district has been taken over by Bengali settlers

Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a

rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile

there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in

Bandarban together with a wonderful sales center BSCIC has also introduced mechanical

spinning and weaving here

Bamboo and tobacco grows in significant quantity but largely is not considered as

economically profitable products Bamboo is used along with canes not just to make the

traditional stilt houses but is the material for most tribal craft including the bamboo smoking

pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported

out of the district

Two church-based development organization - Christian Commission for Development in

Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF

is driving the education effort which is mostly directed at younger children

Tourism

Buddha Dhatu Jadi

12

―We welcome guests but dont want Bandarban to become crowded or polluted like

Rangamati We dont want to lose our culture nor see it consigned to a museum

mdashRaja Aung Shue Prue Chowdhury (on tourism)

Boga Lake

Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and

three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from

RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in

Balaghata 4 km from the townThis place attracts many tourists every year This Theravada

Buddhist temple is made completely in the style of South-East Asia and houses the second

largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is

another place tourists like to visit

The numerous Buddhist temples known as kyang in local tongue and bhihars in the town

include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar

Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days

journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places

of interest Boat ride on the river Sangu is one of the main attraction here for tourists

About Boga Lake

Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain

Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in

Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level

The color of water of this Lake is blue and very nice There are many mythological stories

behind the creation of this Lake There are many tourists make their way to Boga Lake every

year especially in the winter season Small tribe community like Bawm Khumi have

localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the

13

boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots

of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big

rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which

will be unbelievable and mind-blowing memory in your life

Information for Tourist

At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public

jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way

you have to register your name contact address and other details in the respective security

camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm

Beauty of Boga Lake

Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh

Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy

nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is

publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited

beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its

unique beauty for those adventurous travelers who just not only want to satisfy their eyes

with artificial and tedious natural beauties but also want to fill their heart with eternal joy and

thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and

tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill

14

The highest natural Lake of Bangladesh Boga Lake

Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong

Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty

can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind

attention which results in a legendary reserve of water on the hilltop to attract the tourists

travelers and nature lovers not only from the local inhabitants of Bandarban but also people

from all over Bangladesh and even of the whole world

Location of the Boga Lake

The location of the Boga Lake is some kind of different than other common Lakes and water

reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza

situated in the renowned upazila Ruma of Bandarban Chittagong is considered the

politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from

the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga

Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts

above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has

covered total 15 acre areas to attract the tourists and common people indeed

Alternative identification of the Boga Lake

Boga Lake is being identified through different local names among the inhabitants there in

the Bandarban city So the travelers and tourists must not be confused with the names like

Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact

that the Boga Lake is also sometimes known as dragon Boga including some local

superstitions about the Boga Lake

15

Origin of the name Boga Lake

The origin of the name Boga Lake is derived from some domestic mythological stories The

word Boga is derived from the local word Baga which means a dragon or fire Actually some

super natural stories flame the fire about the Lake being the accommodation of an ancient

dragon indeed and that concludes the story of the identification of Boga Lake

Description of the Boga Lake

Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of

BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its

three sides which are bounded by mountain peaks Again Boga Lake is recognized as the

highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level

Boga Lake has a rectangular shape either funnel shape But some experts argue that the

Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be

38 meter deep There remains a small spring beside the Boga Lake which is called

Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no

outlet Basically Bagachhara is the fundamental source of water along with surface

drainage rain water and seepage of spring soft and small rocks of different shapes have

almost covered Boga Lake surface

Mirror view of Boga Lake

The beauty and attraction of the Boga Lake changes with the color change of the Lake

Depending on various indicators like sun rays clouds` humidity and the so called existence

of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different

color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear

mirror view of blue shade which reflects like pearls and more than enough to astonish a

tourist guy

16

Nature of the Boga Lake water

Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically

Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes

In contrast some argue that the nearby people use the Lake water for drinking and some

planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing

that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the

beautiful Lake to freshen up their mind

The mythological history of the Boga Lake

The interesting Boga Lake is believed to be created almost 2000 years back So it is very

natural that the creation of the Boga Lake is considered to relate with some ancient

supernatural mythologies The local inhabitants believe that this Boga Lake and its

surroundings have derived from an instant earthquake Legends mention that there the

particular area was the resident of the gods and goddesses of the aboriginal people But a

sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal

village people The story did not end there The deity reappeared in the form of a dreadful

dragon and was responsible for the instant earthquake which resulted in the craving of the

hillside disappearing of that village and the formation of the legendary deep Boga Lake

The present supernatural belief about the Boga Lake

The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some

strange specialty of the Boga Lake at the present time The Boga Lake actually never dries

up but there is no source of permanent water supply there because of not having the

17

existence of any particular stream to fall in or out Again every year during April- May the

transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga

Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead

Expertsrsquo solution about the Boga Lake

Anthropologists geologists and chemical experts are trying hard to solve the mystery of

Boga Lake The tribal local people still believe that the ancient myth is unsolved But

scholars consider them just as superstitious stories because generally they cannot show any

strong evidence about the creation of the Boga Lake Geologists mention about the

existence of a dead volcano and the collection of the rain waters in the cave area of that

volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil

of the Boga Lake also support their theory to some extent

Boga Lake for Tourists

It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place

of beauty and pleasure for those who loves to travel and to face challenges as well That is

why every year numerous tourists and travelers from home and abroad make their way to

Boga Lake compromising the hard journey and struggles because they are fond of real

beauty and mental peace indeed

Conservative thoughts about visiting Boga Lake

Generally people considered Boga Lake as an ancient and rough or hard to visit place That

is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They

suspected that visiting Boga Lake requires restless hiking and trekking of hours through

some really hard and tough hilly areas where neither any transport nor any assistance is

available But reality is that they were being unattached with the recent status of the region

But most of these negative thought actually goes in vain these days It is true that the Boga

Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will

easily pave the way for one to experience the endless beauty of the Boga Lake

18

Ultimate adventure through visiting Boga Lake

It is not that much tough to access in the Boga Lake as it is heard And also people are not

actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer

views and convert their dream into beauty with adventure Again one must show his bravery

and have to be prepared for any kind of challenges to be faced So the best way is to grasp

the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind

as well

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

19

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

20

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Beauty of Boga Lake

The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its

sights without any hesitation for the tourist to grasp those beauties And this pleasure and

beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and

confidence There remains numerous delight and elements of beauty starting from the soft

rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 9: Tourism Destination Development Plan

8

The hanging bridge at Bandarban

A nearly 52 kmsup2 hill-town housing about 32000 people of which the majority are Marma

There is a Tribal Cultural Institute here which features a library and a museum The town

also features Bandarban Town Hospital (offering the best medical service in the district) the

District Public Library Bandarban Government College the District Stadium banashri the

solitary movie theatre the royal cemetery and of course the Royal Palace (two of them

since the 11th and 13th royal lines both claim the throne) Apart from the numerous kyangs

and mosques there is a temple dedicated to Kali the most revered goddess of Hindus is

Bangladesh as well as a centre maintained by ISKON

History

In the early days of 15th century the Arakanese kingdom where Mrauk U was the capital

expended its territories to the Chittagong area of Bengal After the victory of Arakan on

Burmas Pegu kingdom in 1599 AD the Arakanese king Mong Raja Gree appointed a Prince

of Pegu as the governor of newly established Bohmong Htaung (Circle) by giving the title of

Bohmong Raja That area was mostly populated by the Arakanese descendants and ruled

by the Burmese (Myanmar) noble descendants who started to call themselves in Arakanese

language as Marma Marma is an archaic Arakanese pronunciation for Myanmar As the

population of the Bohmong Htaung were of Arakanese descandants these Myanmar-

descendants Bohmong chiefs (Rajas) of the ruling class took the titles in Arakanese and

speak a dialect of the Arakanese language

Bandarban Hill District was once called Bohmong Htaung since the Arakanese rule Once

Bohmong Htaung was ruled by Bohmong Rajas who were the subordinates to the

9

Arakanese kings Ancestors of the present Bohmong dynasty were the successor of the

Pegu King of Burma under Arakans rule in Chittagong In 1614 King Mong Kha Maung the

king of Arakan appointed Maung Saw Pru as Governor of Chittagong who in 1620 repulsed

the Portuguese invasion with great valour As a consequence Arakanese king Mong Kha

Maung adorned Maung Saw Pru with a title of Bohmong meaning Great General After the

death of Maung Saw Pru two successors retained Bohmong title During the time of

Bohmong Hari Gneo in 1710 Arakanese King Canda Wizaya recaptured Chittagong from

the Mughals Bohmong Hari Gneo helped King Canda Wizaya in recapturing Chittagong and

as a mark of gratitude the later conferred on Bohmong Hari Gneo the grand title of Bohmong

Gree which means great Commander in Chief

British and Pakistani rule

During the British reign in 1690 The Raide of Frontier Tribes Act -22 was passed which

among other things envisaged the creation of Chittagong Hill Tracts District comprising the

entire hilly region along the south eastern border of present day Bangladesh stretching right

from Tripura in the north and Myanmar in the south The act also provided for the

appointment of a superintendent to discharge the administrative functions under the direct

control and supervision of Divisional Commissioner of Chittagong However seven years

later in 1697 the post of superintendent was redesignated as that of Deputy Commissioner

In 1900 the Chittagong Hill Tracts Regulations 1900 was enacted to provide a consolidated

and broader legal framework for the administrative system This Act with minor modifications

constituted the fundamentals for the administration of three hill districts Recognizing the

special historical and geographical features of the place as well as uniqueness of tribal

population the Regulation of 1900 divided the entire district into three circles Each circle

was to be headed by a circle chief whose primary responsibility was to collect revenue

assisted by a Headman (Head of a Mouza) and a Karbari (Head of a Village) respectively at

Mouza and village level The Bohmong king was appointed as the Circle Chief of the

Bohmong Circle During the British period the area of Bohmong circle under Bandarban and

Lama Thana was operated as lowest administrative unit with a Circle Officer as its head

During World War II the area saw the presence of a formidable British military presence that

came to stand against a Japanese invasion The tribes of these hills held the reputation of

unyielding rebellion throughout history When India Pakistan and Myanmar went

10

independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma

flag for a few days During the Bangladesh Liberation War (1971) to gain independence from

Pakistan leaders of the tribal people sought allegiance with Pakistan government though

most the general tribal people were against the decision

Since Bangladeshi independence

In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change

the demography of the region was pursued which later gave rise to much violence against

the hill people and the insurgency led by Shanti Bahini There has been an attempt to create

a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the

Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty

Bandarban stands as a locally governed ethnic region together with the two other hill

districts Representation of numerous tribes of the district in the Hill Council now stands as a

thorn of dispute here Contemporary history of Bandarban has not been a happy one

despite much development initiatives taken by church organizations and UN agencies like

UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here

The district is still under a quasi-military rule Insurgents from across the border as well as

drugs and arms smugglers play a large role in the jungles here Newspaper reports of

discovering poppy fields or arms caches are not rare for Bandarban There also is much

tension between Bengali settlers and ethnic minorities as well as between early Hindu

settlers and recent Muslim settlers and between dominant tribes and lesser tribes

Administration

Administrator of Zila Porishod Kwa Shwe Hla

Deputy Commissioner (DC) K M Tariqul Islam

Bohmong king U Kwa Sine Prue Chowdhury

11

Economy

Heavily dependent on Jumm farming which is a slash and burn agricultural technique

Bandarban produces little that is of economic value outside self-consumption of the hill

people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala

(ginger turmeric) and tribal textile are the major exports of the district with tourism growing

fast as a source of revenue Much of the trade in fruit like most other commerce in the

district has been taken over by Bengali settlers

Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a

rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile

there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in

Bandarban together with a wonderful sales center BSCIC has also introduced mechanical

spinning and weaving here

Bamboo and tobacco grows in significant quantity but largely is not considered as

economically profitable products Bamboo is used along with canes not just to make the

traditional stilt houses but is the material for most tribal craft including the bamboo smoking

pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported

out of the district

Two church-based development organization - Christian Commission for Development in

Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF

is driving the education effort which is mostly directed at younger children

Tourism

Buddha Dhatu Jadi

12

―We welcome guests but dont want Bandarban to become crowded or polluted like

Rangamati We dont want to lose our culture nor see it consigned to a museum

mdashRaja Aung Shue Prue Chowdhury (on tourism)

Boga Lake

Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and

three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from

RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in

Balaghata 4 km from the townThis place attracts many tourists every year This Theravada

Buddhist temple is made completely in the style of South-East Asia and houses the second

largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is

another place tourists like to visit

The numerous Buddhist temples known as kyang in local tongue and bhihars in the town

include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar

Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days

journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places

of interest Boat ride on the river Sangu is one of the main attraction here for tourists

About Boga Lake

Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain

Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in

Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level

The color of water of this Lake is blue and very nice There are many mythological stories

behind the creation of this Lake There are many tourists make their way to Boga Lake every

year especially in the winter season Small tribe community like Bawm Khumi have

localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the

13

boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots

of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big

rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which

will be unbelievable and mind-blowing memory in your life

Information for Tourist

At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public

jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way

you have to register your name contact address and other details in the respective security

camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm

Beauty of Boga Lake

Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh

Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy

nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is

publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited

beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its

unique beauty for those adventurous travelers who just not only want to satisfy their eyes

with artificial and tedious natural beauties but also want to fill their heart with eternal joy and

thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and

tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill

14

The highest natural Lake of Bangladesh Boga Lake

Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong

Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty

can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind

attention which results in a legendary reserve of water on the hilltop to attract the tourists

travelers and nature lovers not only from the local inhabitants of Bandarban but also people

from all over Bangladesh and even of the whole world

Location of the Boga Lake

The location of the Boga Lake is some kind of different than other common Lakes and water

reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza

situated in the renowned upazila Ruma of Bandarban Chittagong is considered the

politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from

the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga

Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts

above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has

covered total 15 acre areas to attract the tourists and common people indeed

Alternative identification of the Boga Lake

Boga Lake is being identified through different local names among the inhabitants there in

the Bandarban city So the travelers and tourists must not be confused with the names like

Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact

that the Boga Lake is also sometimes known as dragon Boga including some local

superstitions about the Boga Lake

15

Origin of the name Boga Lake

The origin of the name Boga Lake is derived from some domestic mythological stories The

word Boga is derived from the local word Baga which means a dragon or fire Actually some

super natural stories flame the fire about the Lake being the accommodation of an ancient

dragon indeed and that concludes the story of the identification of Boga Lake

Description of the Boga Lake

Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of

BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its

three sides which are bounded by mountain peaks Again Boga Lake is recognized as the

highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level

Boga Lake has a rectangular shape either funnel shape But some experts argue that the

Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be

38 meter deep There remains a small spring beside the Boga Lake which is called

Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no

outlet Basically Bagachhara is the fundamental source of water along with surface

drainage rain water and seepage of spring soft and small rocks of different shapes have

almost covered Boga Lake surface

Mirror view of Boga Lake

The beauty and attraction of the Boga Lake changes with the color change of the Lake

Depending on various indicators like sun rays clouds` humidity and the so called existence

of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different

color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear

mirror view of blue shade which reflects like pearls and more than enough to astonish a

tourist guy

16

Nature of the Boga Lake water

Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically

Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes

In contrast some argue that the nearby people use the Lake water for drinking and some

planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing

that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the

beautiful Lake to freshen up their mind

The mythological history of the Boga Lake

The interesting Boga Lake is believed to be created almost 2000 years back So it is very

natural that the creation of the Boga Lake is considered to relate with some ancient

supernatural mythologies The local inhabitants believe that this Boga Lake and its

surroundings have derived from an instant earthquake Legends mention that there the

particular area was the resident of the gods and goddesses of the aboriginal people But a

sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal

village people The story did not end there The deity reappeared in the form of a dreadful

dragon and was responsible for the instant earthquake which resulted in the craving of the

hillside disappearing of that village and the formation of the legendary deep Boga Lake

The present supernatural belief about the Boga Lake

The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some

strange specialty of the Boga Lake at the present time The Boga Lake actually never dries

up but there is no source of permanent water supply there because of not having the

17

existence of any particular stream to fall in or out Again every year during April- May the

transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga

Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead

Expertsrsquo solution about the Boga Lake

Anthropologists geologists and chemical experts are trying hard to solve the mystery of

Boga Lake The tribal local people still believe that the ancient myth is unsolved But

scholars consider them just as superstitious stories because generally they cannot show any

strong evidence about the creation of the Boga Lake Geologists mention about the

existence of a dead volcano and the collection of the rain waters in the cave area of that

volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil

of the Boga Lake also support their theory to some extent

Boga Lake for Tourists

It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place

of beauty and pleasure for those who loves to travel and to face challenges as well That is

why every year numerous tourists and travelers from home and abroad make their way to

Boga Lake compromising the hard journey and struggles because they are fond of real

beauty and mental peace indeed

Conservative thoughts about visiting Boga Lake

Generally people considered Boga Lake as an ancient and rough or hard to visit place That

is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They

suspected that visiting Boga Lake requires restless hiking and trekking of hours through

some really hard and tough hilly areas where neither any transport nor any assistance is

available But reality is that they were being unattached with the recent status of the region

But most of these negative thought actually goes in vain these days It is true that the Boga

Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will

easily pave the way for one to experience the endless beauty of the Boga Lake

18

Ultimate adventure through visiting Boga Lake

It is not that much tough to access in the Boga Lake as it is heard And also people are not

actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer

views and convert their dream into beauty with adventure Again one must show his bravery

and have to be prepared for any kind of challenges to be faced So the best way is to grasp

the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind

as well

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

19

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

20

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Beauty of Boga Lake

The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its

sights without any hesitation for the tourist to grasp those beauties And this pleasure and

beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and

confidence There remains numerous delight and elements of beauty starting from the soft

rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 10: Tourism Destination Development Plan

9

Arakanese kings Ancestors of the present Bohmong dynasty were the successor of the

Pegu King of Burma under Arakans rule in Chittagong In 1614 King Mong Kha Maung the

king of Arakan appointed Maung Saw Pru as Governor of Chittagong who in 1620 repulsed

the Portuguese invasion with great valour As a consequence Arakanese king Mong Kha

Maung adorned Maung Saw Pru with a title of Bohmong meaning Great General After the

death of Maung Saw Pru two successors retained Bohmong title During the time of

Bohmong Hari Gneo in 1710 Arakanese King Canda Wizaya recaptured Chittagong from

the Mughals Bohmong Hari Gneo helped King Canda Wizaya in recapturing Chittagong and

as a mark of gratitude the later conferred on Bohmong Hari Gneo the grand title of Bohmong

Gree which means great Commander in Chief

British and Pakistani rule

During the British reign in 1690 The Raide of Frontier Tribes Act -22 was passed which

among other things envisaged the creation of Chittagong Hill Tracts District comprising the

entire hilly region along the south eastern border of present day Bangladesh stretching right

from Tripura in the north and Myanmar in the south The act also provided for the

appointment of a superintendent to discharge the administrative functions under the direct

control and supervision of Divisional Commissioner of Chittagong However seven years

later in 1697 the post of superintendent was redesignated as that of Deputy Commissioner

In 1900 the Chittagong Hill Tracts Regulations 1900 was enacted to provide a consolidated

and broader legal framework for the administrative system This Act with minor modifications

constituted the fundamentals for the administration of three hill districts Recognizing the

special historical and geographical features of the place as well as uniqueness of tribal

population the Regulation of 1900 divided the entire district into three circles Each circle

was to be headed by a circle chief whose primary responsibility was to collect revenue

assisted by a Headman (Head of a Mouza) and a Karbari (Head of a Village) respectively at

Mouza and village level The Bohmong king was appointed as the Circle Chief of the

Bohmong Circle During the British period the area of Bohmong circle under Bandarban and

Lama Thana was operated as lowest administrative unit with a Circle Officer as its head

During World War II the area saw the presence of a formidable British military presence that

came to stand against a Japanese invasion The tribes of these hills held the reputation of

unyielding rebellion throughout history When India Pakistan and Myanmar went

10

independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma

flag for a few days During the Bangladesh Liberation War (1971) to gain independence from

Pakistan leaders of the tribal people sought allegiance with Pakistan government though

most the general tribal people were against the decision

Since Bangladeshi independence

In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change

the demography of the region was pursued which later gave rise to much violence against

the hill people and the insurgency led by Shanti Bahini There has been an attempt to create

a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the

Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty

Bandarban stands as a locally governed ethnic region together with the two other hill

districts Representation of numerous tribes of the district in the Hill Council now stands as a

thorn of dispute here Contemporary history of Bandarban has not been a happy one

despite much development initiatives taken by church organizations and UN agencies like

UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here

The district is still under a quasi-military rule Insurgents from across the border as well as

drugs and arms smugglers play a large role in the jungles here Newspaper reports of

discovering poppy fields or arms caches are not rare for Bandarban There also is much

tension between Bengali settlers and ethnic minorities as well as between early Hindu

settlers and recent Muslim settlers and between dominant tribes and lesser tribes

Administration

Administrator of Zila Porishod Kwa Shwe Hla

Deputy Commissioner (DC) K M Tariqul Islam

Bohmong king U Kwa Sine Prue Chowdhury

11

Economy

Heavily dependent on Jumm farming which is a slash and burn agricultural technique

Bandarban produces little that is of economic value outside self-consumption of the hill

people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala

(ginger turmeric) and tribal textile are the major exports of the district with tourism growing

fast as a source of revenue Much of the trade in fruit like most other commerce in the

district has been taken over by Bengali settlers

Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a

rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile

there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in

Bandarban together with a wonderful sales center BSCIC has also introduced mechanical

spinning and weaving here

Bamboo and tobacco grows in significant quantity but largely is not considered as

economically profitable products Bamboo is used along with canes not just to make the

traditional stilt houses but is the material for most tribal craft including the bamboo smoking

pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported

out of the district

Two church-based development organization - Christian Commission for Development in

Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF

is driving the education effort which is mostly directed at younger children

Tourism

Buddha Dhatu Jadi

12

―We welcome guests but dont want Bandarban to become crowded or polluted like

Rangamati We dont want to lose our culture nor see it consigned to a museum

mdashRaja Aung Shue Prue Chowdhury (on tourism)

Boga Lake

Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and

three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from

RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in

Balaghata 4 km from the townThis place attracts many tourists every year This Theravada

Buddhist temple is made completely in the style of South-East Asia and houses the second

largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is

another place tourists like to visit

The numerous Buddhist temples known as kyang in local tongue and bhihars in the town

include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar

Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days

journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places

of interest Boat ride on the river Sangu is one of the main attraction here for tourists

About Boga Lake

Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain

Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in

Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level

The color of water of this Lake is blue and very nice There are many mythological stories

behind the creation of this Lake There are many tourists make their way to Boga Lake every

year especially in the winter season Small tribe community like Bawm Khumi have

localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the

13

boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots

of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big

rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which

will be unbelievable and mind-blowing memory in your life

Information for Tourist

At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public

jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way

you have to register your name contact address and other details in the respective security

camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm

Beauty of Boga Lake

Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh

Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy

nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is

publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited

beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its

unique beauty for those adventurous travelers who just not only want to satisfy their eyes

with artificial and tedious natural beauties but also want to fill their heart with eternal joy and

thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and

tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill

14

The highest natural Lake of Bangladesh Boga Lake

Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong

Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty

can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind

attention which results in a legendary reserve of water on the hilltop to attract the tourists

travelers and nature lovers not only from the local inhabitants of Bandarban but also people

from all over Bangladesh and even of the whole world

Location of the Boga Lake

The location of the Boga Lake is some kind of different than other common Lakes and water

reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza

situated in the renowned upazila Ruma of Bandarban Chittagong is considered the

politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from

the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga

Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts

above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has

covered total 15 acre areas to attract the tourists and common people indeed

Alternative identification of the Boga Lake

Boga Lake is being identified through different local names among the inhabitants there in

the Bandarban city So the travelers and tourists must not be confused with the names like

Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact

that the Boga Lake is also sometimes known as dragon Boga including some local

superstitions about the Boga Lake

15

Origin of the name Boga Lake

The origin of the name Boga Lake is derived from some domestic mythological stories The

word Boga is derived from the local word Baga which means a dragon or fire Actually some

super natural stories flame the fire about the Lake being the accommodation of an ancient

dragon indeed and that concludes the story of the identification of Boga Lake

Description of the Boga Lake

Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of

BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its

three sides which are bounded by mountain peaks Again Boga Lake is recognized as the

highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level

Boga Lake has a rectangular shape either funnel shape But some experts argue that the

Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be

38 meter deep There remains a small spring beside the Boga Lake which is called

Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no

outlet Basically Bagachhara is the fundamental source of water along with surface

drainage rain water and seepage of spring soft and small rocks of different shapes have

almost covered Boga Lake surface

Mirror view of Boga Lake

The beauty and attraction of the Boga Lake changes with the color change of the Lake

Depending on various indicators like sun rays clouds` humidity and the so called existence

of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different

color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear

mirror view of blue shade which reflects like pearls and more than enough to astonish a

tourist guy

16

Nature of the Boga Lake water

Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically

Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes

In contrast some argue that the nearby people use the Lake water for drinking and some

planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing

that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the

beautiful Lake to freshen up their mind

The mythological history of the Boga Lake

The interesting Boga Lake is believed to be created almost 2000 years back So it is very

natural that the creation of the Boga Lake is considered to relate with some ancient

supernatural mythologies The local inhabitants believe that this Boga Lake and its

surroundings have derived from an instant earthquake Legends mention that there the

particular area was the resident of the gods and goddesses of the aboriginal people But a

sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal

village people The story did not end there The deity reappeared in the form of a dreadful

dragon and was responsible for the instant earthquake which resulted in the craving of the

hillside disappearing of that village and the formation of the legendary deep Boga Lake

The present supernatural belief about the Boga Lake

The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some

strange specialty of the Boga Lake at the present time The Boga Lake actually never dries

up but there is no source of permanent water supply there because of not having the

17

existence of any particular stream to fall in or out Again every year during April- May the

transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga

Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead

Expertsrsquo solution about the Boga Lake

Anthropologists geologists and chemical experts are trying hard to solve the mystery of

Boga Lake The tribal local people still believe that the ancient myth is unsolved But

scholars consider them just as superstitious stories because generally they cannot show any

strong evidence about the creation of the Boga Lake Geologists mention about the

existence of a dead volcano and the collection of the rain waters in the cave area of that

volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil

of the Boga Lake also support their theory to some extent

Boga Lake for Tourists

It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place

of beauty and pleasure for those who loves to travel and to face challenges as well That is

why every year numerous tourists and travelers from home and abroad make their way to

Boga Lake compromising the hard journey and struggles because they are fond of real

beauty and mental peace indeed

Conservative thoughts about visiting Boga Lake

Generally people considered Boga Lake as an ancient and rough or hard to visit place That

is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They

suspected that visiting Boga Lake requires restless hiking and trekking of hours through

some really hard and tough hilly areas where neither any transport nor any assistance is

available But reality is that they were being unattached with the recent status of the region

But most of these negative thought actually goes in vain these days It is true that the Boga

Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will

easily pave the way for one to experience the endless beauty of the Boga Lake

18

Ultimate adventure through visiting Boga Lake

It is not that much tough to access in the Boga Lake as it is heard And also people are not

actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer

views and convert their dream into beauty with adventure Again one must show his bravery

and have to be prepared for any kind of challenges to be faced So the best way is to grasp

the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind

as well

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

19

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

20

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Beauty of Boga Lake

The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its

sights without any hesitation for the tourist to grasp those beauties And this pleasure and

beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and

confidence There remains numerous delight and elements of beauty starting from the soft

rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 11: Tourism Destination Development Plan

10

independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma

flag for a few days During the Bangladesh Liberation War (1971) to gain independence from

Pakistan leaders of the tribal people sought allegiance with Pakistan government though

most the general tribal people were against the decision

Since Bangladeshi independence

In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change

the demography of the region was pursued which later gave rise to much violence against

the hill people and the insurgency led by Shanti Bahini There has been an attempt to create

a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the

Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty

Bandarban stands as a locally governed ethnic region together with the two other hill

districts Representation of numerous tribes of the district in the Hill Council now stands as a

thorn of dispute here Contemporary history of Bandarban has not been a happy one

despite much development initiatives taken by church organizations and UN agencies like

UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here

The district is still under a quasi-military rule Insurgents from across the border as well as

drugs and arms smugglers play a large role in the jungles here Newspaper reports of

discovering poppy fields or arms caches are not rare for Bandarban There also is much

tension between Bengali settlers and ethnic minorities as well as between early Hindu

settlers and recent Muslim settlers and between dominant tribes and lesser tribes

Administration

Administrator of Zila Porishod Kwa Shwe Hla

Deputy Commissioner (DC) K M Tariqul Islam

Bohmong king U Kwa Sine Prue Chowdhury

11

Economy

Heavily dependent on Jumm farming which is a slash and burn agricultural technique

Bandarban produces little that is of economic value outside self-consumption of the hill

people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala

(ginger turmeric) and tribal textile are the major exports of the district with tourism growing

fast as a source of revenue Much of the trade in fruit like most other commerce in the

district has been taken over by Bengali settlers

Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a

rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile

there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in

Bandarban together with a wonderful sales center BSCIC has also introduced mechanical

spinning and weaving here

Bamboo and tobacco grows in significant quantity but largely is not considered as

economically profitable products Bamboo is used along with canes not just to make the

traditional stilt houses but is the material for most tribal craft including the bamboo smoking

pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported

out of the district

Two church-based development organization - Christian Commission for Development in

Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF

is driving the education effort which is mostly directed at younger children

Tourism

Buddha Dhatu Jadi

12

―We welcome guests but dont want Bandarban to become crowded or polluted like

Rangamati We dont want to lose our culture nor see it consigned to a museum

mdashRaja Aung Shue Prue Chowdhury (on tourism)

Boga Lake

Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and

three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from

RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in

Balaghata 4 km from the townThis place attracts many tourists every year This Theravada

Buddhist temple is made completely in the style of South-East Asia and houses the second

largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is

another place tourists like to visit

The numerous Buddhist temples known as kyang in local tongue and bhihars in the town

include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar

Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days

journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places

of interest Boat ride on the river Sangu is one of the main attraction here for tourists

About Boga Lake

Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain

Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in

Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level

The color of water of this Lake is blue and very nice There are many mythological stories

behind the creation of this Lake There are many tourists make their way to Boga Lake every

year especially in the winter season Small tribe community like Bawm Khumi have

localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the

13

boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots

of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big

rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which

will be unbelievable and mind-blowing memory in your life

Information for Tourist

At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public

jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way

you have to register your name contact address and other details in the respective security

camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm

Beauty of Boga Lake

Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh

Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy

nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is

publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited

beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its

unique beauty for those adventurous travelers who just not only want to satisfy their eyes

with artificial and tedious natural beauties but also want to fill their heart with eternal joy and

thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and

tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill

14

The highest natural Lake of Bangladesh Boga Lake

Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong

Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty

can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind

attention which results in a legendary reserve of water on the hilltop to attract the tourists

travelers and nature lovers not only from the local inhabitants of Bandarban but also people

from all over Bangladesh and even of the whole world

Location of the Boga Lake

The location of the Boga Lake is some kind of different than other common Lakes and water

reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza

situated in the renowned upazila Ruma of Bandarban Chittagong is considered the

politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from

the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga

Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts

above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has

covered total 15 acre areas to attract the tourists and common people indeed

Alternative identification of the Boga Lake

Boga Lake is being identified through different local names among the inhabitants there in

the Bandarban city So the travelers and tourists must not be confused with the names like

Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact

that the Boga Lake is also sometimes known as dragon Boga including some local

superstitions about the Boga Lake

15

Origin of the name Boga Lake

The origin of the name Boga Lake is derived from some domestic mythological stories The

word Boga is derived from the local word Baga which means a dragon or fire Actually some

super natural stories flame the fire about the Lake being the accommodation of an ancient

dragon indeed and that concludes the story of the identification of Boga Lake

Description of the Boga Lake

Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of

BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its

three sides which are bounded by mountain peaks Again Boga Lake is recognized as the

highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level

Boga Lake has a rectangular shape either funnel shape But some experts argue that the

Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be

38 meter deep There remains a small spring beside the Boga Lake which is called

Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no

outlet Basically Bagachhara is the fundamental source of water along with surface

drainage rain water and seepage of spring soft and small rocks of different shapes have

almost covered Boga Lake surface

Mirror view of Boga Lake

The beauty and attraction of the Boga Lake changes with the color change of the Lake

Depending on various indicators like sun rays clouds` humidity and the so called existence

of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different

color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear

mirror view of blue shade which reflects like pearls and more than enough to astonish a

tourist guy

16

Nature of the Boga Lake water

Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically

Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes

In contrast some argue that the nearby people use the Lake water for drinking and some

planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing

that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the

beautiful Lake to freshen up their mind

The mythological history of the Boga Lake

The interesting Boga Lake is believed to be created almost 2000 years back So it is very

natural that the creation of the Boga Lake is considered to relate with some ancient

supernatural mythologies The local inhabitants believe that this Boga Lake and its

surroundings have derived from an instant earthquake Legends mention that there the

particular area was the resident of the gods and goddesses of the aboriginal people But a

sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal

village people The story did not end there The deity reappeared in the form of a dreadful

dragon and was responsible for the instant earthquake which resulted in the craving of the

hillside disappearing of that village and the formation of the legendary deep Boga Lake

The present supernatural belief about the Boga Lake

The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some

strange specialty of the Boga Lake at the present time The Boga Lake actually never dries

up but there is no source of permanent water supply there because of not having the

17

existence of any particular stream to fall in or out Again every year during April- May the

transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga

Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead

Expertsrsquo solution about the Boga Lake

Anthropologists geologists and chemical experts are trying hard to solve the mystery of

Boga Lake The tribal local people still believe that the ancient myth is unsolved But

scholars consider them just as superstitious stories because generally they cannot show any

strong evidence about the creation of the Boga Lake Geologists mention about the

existence of a dead volcano and the collection of the rain waters in the cave area of that

volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil

of the Boga Lake also support their theory to some extent

Boga Lake for Tourists

It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place

of beauty and pleasure for those who loves to travel and to face challenges as well That is

why every year numerous tourists and travelers from home and abroad make their way to

Boga Lake compromising the hard journey and struggles because they are fond of real

beauty and mental peace indeed

Conservative thoughts about visiting Boga Lake

Generally people considered Boga Lake as an ancient and rough or hard to visit place That

is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They

suspected that visiting Boga Lake requires restless hiking and trekking of hours through

some really hard and tough hilly areas where neither any transport nor any assistance is

available But reality is that they were being unattached with the recent status of the region

But most of these negative thought actually goes in vain these days It is true that the Boga

Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will

easily pave the way for one to experience the endless beauty of the Boga Lake

18

Ultimate adventure through visiting Boga Lake

It is not that much tough to access in the Boga Lake as it is heard And also people are not

actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer

views and convert their dream into beauty with adventure Again one must show his bravery

and have to be prepared for any kind of challenges to be faced So the best way is to grasp

the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind

as well

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

19

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

20

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Beauty of Boga Lake

The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its

sights without any hesitation for the tourist to grasp those beauties And this pleasure and

beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and

confidence There remains numerous delight and elements of beauty starting from the soft

rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 12: Tourism Destination Development Plan

11

Economy

Heavily dependent on Jumm farming which is a slash and burn agricultural technique

Bandarban produces little that is of economic value outside self-consumption of the hill

people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala

(ginger turmeric) and tribal textile are the major exports of the district with tourism growing

fast as a source of revenue Much of the trade in fruit like most other commerce in the

district has been taken over by Bengali settlers

Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a

rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile

there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in

Bandarban together with a wonderful sales center BSCIC has also introduced mechanical

spinning and weaving here

Bamboo and tobacco grows in significant quantity but largely is not considered as

economically profitable products Bamboo is used along with canes not just to make the

traditional stilt houses but is the material for most tribal craft including the bamboo smoking

pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported

out of the district

Two church-based development organization - Christian Commission for Development in

Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF

is driving the education effort which is mostly directed at younger children

Tourism

Buddha Dhatu Jadi

12

―We welcome guests but dont want Bandarban to become crowded or polluted like

Rangamati We dont want to lose our culture nor see it consigned to a museum

mdashRaja Aung Shue Prue Chowdhury (on tourism)

Boga Lake

Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and

three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from

RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in

Balaghata 4 km from the townThis place attracts many tourists every year This Theravada

Buddhist temple is made completely in the style of South-East Asia and houses the second

largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is

another place tourists like to visit

The numerous Buddhist temples known as kyang in local tongue and bhihars in the town

include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar

Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days

journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places

of interest Boat ride on the river Sangu is one of the main attraction here for tourists

About Boga Lake

Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain

Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in

Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level

The color of water of this Lake is blue and very nice There are many mythological stories

behind the creation of this Lake There are many tourists make their way to Boga Lake every

year especially in the winter season Small tribe community like Bawm Khumi have

localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the

13

boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots

of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big

rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which

will be unbelievable and mind-blowing memory in your life

Information for Tourist

At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public

jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way

you have to register your name contact address and other details in the respective security

camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm

Beauty of Boga Lake

Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh

Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy

nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is

publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited

beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its

unique beauty for those adventurous travelers who just not only want to satisfy their eyes

with artificial and tedious natural beauties but also want to fill their heart with eternal joy and

thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and

tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill

14

The highest natural Lake of Bangladesh Boga Lake

Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong

Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty

can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind

attention which results in a legendary reserve of water on the hilltop to attract the tourists

travelers and nature lovers not only from the local inhabitants of Bandarban but also people

from all over Bangladesh and even of the whole world

Location of the Boga Lake

The location of the Boga Lake is some kind of different than other common Lakes and water

reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza

situated in the renowned upazila Ruma of Bandarban Chittagong is considered the

politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from

the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga

Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts

above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has

covered total 15 acre areas to attract the tourists and common people indeed

Alternative identification of the Boga Lake

Boga Lake is being identified through different local names among the inhabitants there in

the Bandarban city So the travelers and tourists must not be confused with the names like

Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact

that the Boga Lake is also sometimes known as dragon Boga including some local

superstitions about the Boga Lake

15

Origin of the name Boga Lake

The origin of the name Boga Lake is derived from some domestic mythological stories The

word Boga is derived from the local word Baga which means a dragon or fire Actually some

super natural stories flame the fire about the Lake being the accommodation of an ancient

dragon indeed and that concludes the story of the identification of Boga Lake

Description of the Boga Lake

Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of

BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its

three sides which are bounded by mountain peaks Again Boga Lake is recognized as the

highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level

Boga Lake has a rectangular shape either funnel shape But some experts argue that the

Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be

38 meter deep There remains a small spring beside the Boga Lake which is called

Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no

outlet Basically Bagachhara is the fundamental source of water along with surface

drainage rain water and seepage of spring soft and small rocks of different shapes have

almost covered Boga Lake surface

Mirror view of Boga Lake

The beauty and attraction of the Boga Lake changes with the color change of the Lake

Depending on various indicators like sun rays clouds` humidity and the so called existence

of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different

color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear

mirror view of blue shade which reflects like pearls and more than enough to astonish a

tourist guy

16

Nature of the Boga Lake water

Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically

Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes

In contrast some argue that the nearby people use the Lake water for drinking and some

planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing

that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the

beautiful Lake to freshen up their mind

The mythological history of the Boga Lake

The interesting Boga Lake is believed to be created almost 2000 years back So it is very

natural that the creation of the Boga Lake is considered to relate with some ancient

supernatural mythologies The local inhabitants believe that this Boga Lake and its

surroundings have derived from an instant earthquake Legends mention that there the

particular area was the resident of the gods and goddesses of the aboriginal people But a

sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal

village people The story did not end there The deity reappeared in the form of a dreadful

dragon and was responsible for the instant earthquake which resulted in the craving of the

hillside disappearing of that village and the formation of the legendary deep Boga Lake

The present supernatural belief about the Boga Lake

The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some

strange specialty of the Boga Lake at the present time The Boga Lake actually never dries

up but there is no source of permanent water supply there because of not having the

17

existence of any particular stream to fall in or out Again every year during April- May the

transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga

Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead

Expertsrsquo solution about the Boga Lake

Anthropologists geologists and chemical experts are trying hard to solve the mystery of

Boga Lake The tribal local people still believe that the ancient myth is unsolved But

scholars consider them just as superstitious stories because generally they cannot show any

strong evidence about the creation of the Boga Lake Geologists mention about the

existence of a dead volcano and the collection of the rain waters in the cave area of that

volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil

of the Boga Lake also support their theory to some extent

Boga Lake for Tourists

It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place

of beauty and pleasure for those who loves to travel and to face challenges as well That is

why every year numerous tourists and travelers from home and abroad make their way to

Boga Lake compromising the hard journey and struggles because they are fond of real

beauty and mental peace indeed

Conservative thoughts about visiting Boga Lake

Generally people considered Boga Lake as an ancient and rough or hard to visit place That

is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They

suspected that visiting Boga Lake requires restless hiking and trekking of hours through

some really hard and tough hilly areas where neither any transport nor any assistance is

available But reality is that they were being unattached with the recent status of the region

But most of these negative thought actually goes in vain these days It is true that the Boga

Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will

easily pave the way for one to experience the endless beauty of the Boga Lake

18

Ultimate adventure through visiting Boga Lake

It is not that much tough to access in the Boga Lake as it is heard And also people are not

actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer

views and convert their dream into beauty with adventure Again one must show his bravery

and have to be prepared for any kind of challenges to be faced So the best way is to grasp

the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind

as well

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

19

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

20

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Beauty of Boga Lake

The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its

sights without any hesitation for the tourist to grasp those beauties And this pleasure and

beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and

confidence There remains numerous delight and elements of beauty starting from the soft

rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 13: Tourism Destination Development Plan

12

―We welcome guests but dont want Bandarban to become crowded or polluted like

Rangamati We dont want to lose our culture nor see it consigned to a museum

mdashRaja Aung Shue Prue Chowdhury (on tourism)

Boga Lake

Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and

three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from

RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in

Balaghata 4 km from the townThis place attracts many tourists every year This Theravada

Buddhist temple is made completely in the style of South-East Asia and houses the second

largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is

another place tourists like to visit

The numerous Buddhist temples known as kyang in local tongue and bhihars in the town

include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar

Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days

journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places

of interest Boat ride on the river Sangu is one of the main attraction here for tourists

About Boga Lake

Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain

Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in

Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level

The color of water of this Lake is blue and very nice There are many mythological stories

behind the creation of this Lake There are many tourists make their way to Boga Lake every

year especially in the winter season Small tribe community like Bawm Khumi have

localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the

13

boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots

of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big

rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which

will be unbelievable and mind-blowing memory in your life

Information for Tourist

At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public

jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way

you have to register your name contact address and other details in the respective security

camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm

Beauty of Boga Lake

Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh

Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy

nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is

publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited

beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its

unique beauty for those adventurous travelers who just not only want to satisfy their eyes

with artificial and tedious natural beauties but also want to fill their heart with eternal joy and

thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and

tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill

14

The highest natural Lake of Bangladesh Boga Lake

Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong

Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty

can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind

attention which results in a legendary reserve of water on the hilltop to attract the tourists

travelers and nature lovers not only from the local inhabitants of Bandarban but also people

from all over Bangladesh and even of the whole world

Location of the Boga Lake

The location of the Boga Lake is some kind of different than other common Lakes and water

reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza

situated in the renowned upazila Ruma of Bandarban Chittagong is considered the

politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from

the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga

Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts

above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has

covered total 15 acre areas to attract the tourists and common people indeed

Alternative identification of the Boga Lake

Boga Lake is being identified through different local names among the inhabitants there in

the Bandarban city So the travelers and tourists must not be confused with the names like

Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact

that the Boga Lake is also sometimes known as dragon Boga including some local

superstitions about the Boga Lake

15

Origin of the name Boga Lake

The origin of the name Boga Lake is derived from some domestic mythological stories The

word Boga is derived from the local word Baga which means a dragon or fire Actually some

super natural stories flame the fire about the Lake being the accommodation of an ancient

dragon indeed and that concludes the story of the identification of Boga Lake

Description of the Boga Lake

Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of

BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its

three sides which are bounded by mountain peaks Again Boga Lake is recognized as the

highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level

Boga Lake has a rectangular shape either funnel shape But some experts argue that the

Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be

38 meter deep There remains a small spring beside the Boga Lake which is called

Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no

outlet Basically Bagachhara is the fundamental source of water along with surface

drainage rain water and seepage of spring soft and small rocks of different shapes have

almost covered Boga Lake surface

Mirror view of Boga Lake

The beauty and attraction of the Boga Lake changes with the color change of the Lake

Depending on various indicators like sun rays clouds` humidity and the so called existence

of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different

color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear

mirror view of blue shade which reflects like pearls and more than enough to astonish a

tourist guy

16

Nature of the Boga Lake water

Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically

Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes

In contrast some argue that the nearby people use the Lake water for drinking and some

planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing

that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the

beautiful Lake to freshen up their mind

The mythological history of the Boga Lake

The interesting Boga Lake is believed to be created almost 2000 years back So it is very

natural that the creation of the Boga Lake is considered to relate with some ancient

supernatural mythologies The local inhabitants believe that this Boga Lake and its

surroundings have derived from an instant earthquake Legends mention that there the

particular area was the resident of the gods and goddesses of the aboriginal people But a

sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal

village people The story did not end there The deity reappeared in the form of a dreadful

dragon and was responsible for the instant earthquake which resulted in the craving of the

hillside disappearing of that village and the formation of the legendary deep Boga Lake

The present supernatural belief about the Boga Lake

The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some

strange specialty of the Boga Lake at the present time The Boga Lake actually never dries

up but there is no source of permanent water supply there because of not having the

17

existence of any particular stream to fall in or out Again every year during April- May the

transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga

Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead

Expertsrsquo solution about the Boga Lake

Anthropologists geologists and chemical experts are trying hard to solve the mystery of

Boga Lake The tribal local people still believe that the ancient myth is unsolved But

scholars consider them just as superstitious stories because generally they cannot show any

strong evidence about the creation of the Boga Lake Geologists mention about the

existence of a dead volcano and the collection of the rain waters in the cave area of that

volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil

of the Boga Lake also support their theory to some extent

Boga Lake for Tourists

It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place

of beauty and pleasure for those who loves to travel and to face challenges as well That is

why every year numerous tourists and travelers from home and abroad make their way to

Boga Lake compromising the hard journey and struggles because they are fond of real

beauty and mental peace indeed

Conservative thoughts about visiting Boga Lake

Generally people considered Boga Lake as an ancient and rough or hard to visit place That

is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They

suspected that visiting Boga Lake requires restless hiking and trekking of hours through

some really hard and tough hilly areas where neither any transport nor any assistance is

available But reality is that they were being unattached with the recent status of the region

But most of these negative thought actually goes in vain these days It is true that the Boga

Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will

easily pave the way for one to experience the endless beauty of the Boga Lake

18

Ultimate adventure through visiting Boga Lake

It is not that much tough to access in the Boga Lake as it is heard And also people are not

actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer

views and convert their dream into beauty with adventure Again one must show his bravery

and have to be prepared for any kind of challenges to be faced So the best way is to grasp

the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind

as well

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

19

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

20

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Beauty of Boga Lake

The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its

sights without any hesitation for the tourist to grasp those beauties And this pleasure and

beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and

confidence There remains numerous delight and elements of beauty starting from the soft

rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 14: Tourism Destination Development Plan

13

boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots

of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big

rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which

will be unbelievable and mind-blowing memory in your life

Information for Tourist

At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public

jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way

you have to register your name contact address and other details in the respective security

camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm

Beauty of Boga Lake

Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh

Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy

nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is

publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited

beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its

unique beauty for those adventurous travelers who just not only want to satisfy their eyes

with artificial and tedious natural beauties but also want to fill their heart with eternal joy and

thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and

tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill

14

The highest natural Lake of Bangladesh Boga Lake

Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong

Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty

can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind

attention which results in a legendary reserve of water on the hilltop to attract the tourists

travelers and nature lovers not only from the local inhabitants of Bandarban but also people

from all over Bangladesh and even of the whole world

Location of the Boga Lake

The location of the Boga Lake is some kind of different than other common Lakes and water

reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza

situated in the renowned upazila Ruma of Bandarban Chittagong is considered the

politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from

the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga

Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts

above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has

covered total 15 acre areas to attract the tourists and common people indeed

Alternative identification of the Boga Lake

Boga Lake is being identified through different local names among the inhabitants there in

the Bandarban city So the travelers and tourists must not be confused with the names like

Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact

that the Boga Lake is also sometimes known as dragon Boga including some local

superstitions about the Boga Lake

15

Origin of the name Boga Lake

The origin of the name Boga Lake is derived from some domestic mythological stories The

word Boga is derived from the local word Baga which means a dragon or fire Actually some

super natural stories flame the fire about the Lake being the accommodation of an ancient

dragon indeed and that concludes the story of the identification of Boga Lake

Description of the Boga Lake

Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of

BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its

three sides which are bounded by mountain peaks Again Boga Lake is recognized as the

highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level

Boga Lake has a rectangular shape either funnel shape But some experts argue that the

Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be

38 meter deep There remains a small spring beside the Boga Lake which is called

Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no

outlet Basically Bagachhara is the fundamental source of water along with surface

drainage rain water and seepage of spring soft and small rocks of different shapes have

almost covered Boga Lake surface

Mirror view of Boga Lake

The beauty and attraction of the Boga Lake changes with the color change of the Lake

Depending on various indicators like sun rays clouds` humidity and the so called existence

of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different

color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear

mirror view of blue shade which reflects like pearls and more than enough to astonish a

tourist guy

16

Nature of the Boga Lake water

Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically

Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes

In contrast some argue that the nearby people use the Lake water for drinking and some

planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing

that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the

beautiful Lake to freshen up their mind

The mythological history of the Boga Lake

The interesting Boga Lake is believed to be created almost 2000 years back So it is very

natural that the creation of the Boga Lake is considered to relate with some ancient

supernatural mythologies The local inhabitants believe that this Boga Lake and its

surroundings have derived from an instant earthquake Legends mention that there the

particular area was the resident of the gods and goddesses of the aboriginal people But a

sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal

village people The story did not end there The deity reappeared in the form of a dreadful

dragon and was responsible for the instant earthquake which resulted in the craving of the

hillside disappearing of that village and the formation of the legendary deep Boga Lake

The present supernatural belief about the Boga Lake

The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some

strange specialty of the Boga Lake at the present time The Boga Lake actually never dries

up but there is no source of permanent water supply there because of not having the

17

existence of any particular stream to fall in or out Again every year during April- May the

transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga

Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead

Expertsrsquo solution about the Boga Lake

Anthropologists geologists and chemical experts are trying hard to solve the mystery of

Boga Lake The tribal local people still believe that the ancient myth is unsolved But

scholars consider them just as superstitious stories because generally they cannot show any

strong evidence about the creation of the Boga Lake Geologists mention about the

existence of a dead volcano and the collection of the rain waters in the cave area of that

volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil

of the Boga Lake also support their theory to some extent

Boga Lake for Tourists

It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place

of beauty and pleasure for those who loves to travel and to face challenges as well That is

why every year numerous tourists and travelers from home and abroad make their way to

Boga Lake compromising the hard journey and struggles because they are fond of real

beauty and mental peace indeed

Conservative thoughts about visiting Boga Lake

Generally people considered Boga Lake as an ancient and rough or hard to visit place That

is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They

suspected that visiting Boga Lake requires restless hiking and trekking of hours through

some really hard and tough hilly areas where neither any transport nor any assistance is

available But reality is that they were being unattached with the recent status of the region

But most of these negative thought actually goes in vain these days It is true that the Boga

Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will

easily pave the way for one to experience the endless beauty of the Boga Lake

18

Ultimate adventure through visiting Boga Lake

It is not that much tough to access in the Boga Lake as it is heard And also people are not

actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer

views and convert their dream into beauty with adventure Again one must show his bravery

and have to be prepared for any kind of challenges to be faced So the best way is to grasp

the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind

as well

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

19

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

20

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Beauty of Boga Lake

The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its

sights without any hesitation for the tourist to grasp those beauties And this pleasure and

beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and

confidence There remains numerous delight and elements of beauty starting from the soft

rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 15: Tourism Destination Development Plan

14

The highest natural Lake of Bangladesh Boga Lake

Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong

Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty

can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind

attention which results in a legendary reserve of water on the hilltop to attract the tourists

travelers and nature lovers not only from the local inhabitants of Bandarban but also people

from all over Bangladesh and even of the whole world

Location of the Boga Lake

The location of the Boga Lake is some kind of different than other common Lakes and water

reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza

situated in the renowned upazila Ruma of Bandarban Chittagong is considered the

politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from

the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga

Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts

above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has

covered total 15 acre areas to attract the tourists and common people indeed

Alternative identification of the Boga Lake

Boga Lake is being identified through different local names among the inhabitants there in

the Bandarban city So the travelers and tourists must not be confused with the names like

Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact

that the Boga Lake is also sometimes known as dragon Boga including some local

superstitions about the Boga Lake

15

Origin of the name Boga Lake

The origin of the name Boga Lake is derived from some domestic mythological stories The

word Boga is derived from the local word Baga which means a dragon or fire Actually some

super natural stories flame the fire about the Lake being the accommodation of an ancient

dragon indeed and that concludes the story of the identification of Boga Lake

Description of the Boga Lake

Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of

BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its

three sides which are bounded by mountain peaks Again Boga Lake is recognized as the

highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level

Boga Lake has a rectangular shape either funnel shape But some experts argue that the

Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be

38 meter deep There remains a small spring beside the Boga Lake which is called

Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no

outlet Basically Bagachhara is the fundamental source of water along with surface

drainage rain water and seepage of spring soft and small rocks of different shapes have

almost covered Boga Lake surface

Mirror view of Boga Lake

The beauty and attraction of the Boga Lake changes with the color change of the Lake

Depending on various indicators like sun rays clouds` humidity and the so called existence

of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different

color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear

mirror view of blue shade which reflects like pearls and more than enough to astonish a

tourist guy

16

Nature of the Boga Lake water

Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically

Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes

In contrast some argue that the nearby people use the Lake water for drinking and some

planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing

that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the

beautiful Lake to freshen up their mind

The mythological history of the Boga Lake

The interesting Boga Lake is believed to be created almost 2000 years back So it is very

natural that the creation of the Boga Lake is considered to relate with some ancient

supernatural mythologies The local inhabitants believe that this Boga Lake and its

surroundings have derived from an instant earthquake Legends mention that there the

particular area was the resident of the gods and goddesses of the aboriginal people But a

sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal

village people The story did not end there The deity reappeared in the form of a dreadful

dragon and was responsible for the instant earthquake which resulted in the craving of the

hillside disappearing of that village and the formation of the legendary deep Boga Lake

The present supernatural belief about the Boga Lake

The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some

strange specialty of the Boga Lake at the present time The Boga Lake actually never dries

up but there is no source of permanent water supply there because of not having the

17

existence of any particular stream to fall in or out Again every year during April- May the

transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga

Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead

Expertsrsquo solution about the Boga Lake

Anthropologists geologists and chemical experts are trying hard to solve the mystery of

Boga Lake The tribal local people still believe that the ancient myth is unsolved But

scholars consider them just as superstitious stories because generally they cannot show any

strong evidence about the creation of the Boga Lake Geologists mention about the

existence of a dead volcano and the collection of the rain waters in the cave area of that

volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil

of the Boga Lake also support their theory to some extent

Boga Lake for Tourists

It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place

of beauty and pleasure for those who loves to travel and to face challenges as well That is

why every year numerous tourists and travelers from home and abroad make their way to

Boga Lake compromising the hard journey and struggles because they are fond of real

beauty and mental peace indeed

Conservative thoughts about visiting Boga Lake

Generally people considered Boga Lake as an ancient and rough or hard to visit place That

is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They

suspected that visiting Boga Lake requires restless hiking and trekking of hours through

some really hard and tough hilly areas where neither any transport nor any assistance is

available But reality is that they were being unattached with the recent status of the region

But most of these negative thought actually goes in vain these days It is true that the Boga

Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will

easily pave the way for one to experience the endless beauty of the Boga Lake

18

Ultimate adventure through visiting Boga Lake

It is not that much tough to access in the Boga Lake as it is heard And also people are not

actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer

views and convert their dream into beauty with adventure Again one must show his bravery

and have to be prepared for any kind of challenges to be faced So the best way is to grasp

the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind

as well

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

19

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

20

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Beauty of Boga Lake

The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its

sights without any hesitation for the tourist to grasp those beauties And this pleasure and

beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and

confidence There remains numerous delight and elements of beauty starting from the soft

rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 16: Tourism Destination Development Plan

15

Origin of the name Boga Lake

The origin of the name Boga Lake is derived from some domestic mythological stories The

word Boga is derived from the local word Baga which means a dragon or fire Actually some

super natural stories flame the fire about the Lake being the accommodation of an ancient

dragon indeed and that concludes the story of the identification of Boga Lake

Description of the Boga Lake

Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of

BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its

three sides which are bounded by mountain peaks Again Boga Lake is recognized as the

highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level

Boga Lake has a rectangular shape either funnel shape But some experts argue that the

Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be

38 meter deep There remains a small spring beside the Boga Lake which is called

Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no

outlet Basically Bagachhara is the fundamental source of water along with surface

drainage rain water and seepage of spring soft and small rocks of different shapes have

almost covered Boga Lake surface

Mirror view of Boga Lake

The beauty and attraction of the Boga Lake changes with the color change of the Lake

Depending on various indicators like sun rays clouds` humidity and the so called existence

of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different

color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear

mirror view of blue shade which reflects like pearls and more than enough to astonish a

tourist guy

16

Nature of the Boga Lake water

Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically

Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes

In contrast some argue that the nearby people use the Lake water for drinking and some

planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing

that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the

beautiful Lake to freshen up their mind

The mythological history of the Boga Lake

The interesting Boga Lake is believed to be created almost 2000 years back So it is very

natural that the creation of the Boga Lake is considered to relate with some ancient

supernatural mythologies The local inhabitants believe that this Boga Lake and its

surroundings have derived from an instant earthquake Legends mention that there the

particular area was the resident of the gods and goddesses of the aboriginal people But a

sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal

village people The story did not end there The deity reappeared in the form of a dreadful

dragon and was responsible for the instant earthquake which resulted in the craving of the

hillside disappearing of that village and the formation of the legendary deep Boga Lake

The present supernatural belief about the Boga Lake

The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some

strange specialty of the Boga Lake at the present time The Boga Lake actually never dries

up but there is no source of permanent water supply there because of not having the

17

existence of any particular stream to fall in or out Again every year during April- May the

transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga

Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead

Expertsrsquo solution about the Boga Lake

Anthropologists geologists and chemical experts are trying hard to solve the mystery of

Boga Lake The tribal local people still believe that the ancient myth is unsolved But

scholars consider them just as superstitious stories because generally they cannot show any

strong evidence about the creation of the Boga Lake Geologists mention about the

existence of a dead volcano and the collection of the rain waters in the cave area of that

volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil

of the Boga Lake also support their theory to some extent

Boga Lake for Tourists

It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place

of beauty and pleasure for those who loves to travel and to face challenges as well That is

why every year numerous tourists and travelers from home and abroad make their way to

Boga Lake compromising the hard journey and struggles because they are fond of real

beauty and mental peace indeed

Conservative thoughts about visiting Boga Lake

Generally people considered Boga Lake as an ancient and rough or hard to visit place That

is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They

suspected that visiting Boga Lake requires restless hiking and trekking of hours through

some really hard and tough hilly areas where neither any transport nor any assistance is

available But reality is that they were being unattached with the recent status of the region

But most of these negative thought actually goes in vain these days It is true that the Boga

Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will

easily pave the way for one to experience the endless beauty of the Boga Lake

18

Ultimate adventure through visiting Boga Lake

It is not that much tough to access in the Boga Lake as it is heard And also people are not

actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer

views and convert their dream into beauty with adventure Again one must show his bravery

and have to be prepared for any kind of challenges to be faced So the best way is to grasp

the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind

as well

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

19

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

20

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Beauty of Boga Lake

The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its

sights without any hesitation for the tourist to grasp those beauties And this pleasure and

beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and

confidence There remains numerous delight and elements of beauty starting from the soft

rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 17: Tourism Destination Development Plan

16

Nature of the Boga Lake water

Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically

Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes

In contrast some argue that the nearby people use the Lake water for drinking and some

planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing

that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the

beautiful Lake to freshen up their mind

The mythological history of the Boga Lake

The interesting Boga Lake is believed to be created almost 2000 years back So it is very

natural that the creation of the Boga Lake is considered to relate with some ancient

supernatural mythologies The local inhabitants believe that this Boga Lake and its

surroundings have derived from an instant earthquake Legends mention that there the

particular area was the resident of the gods and goddesses of the aboriginal people But a

sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal

village people The story did not end there The deity reappeared in the form of a dreadful

dragon and was responsible for the instant earthquake which resulted in the craving of the

hillside disappearing of that village and the formation of the legendary deep Boga Lake

The present supernatural belief about the Boga Lake

The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some

strange specialty of the Boga Lake at the present time The Boga Lake actually never dries

up but there is no source of permanent water supply there because of not having the

17

existence of any particular stream to fall in or out Again every year during April- May the

transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga

Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead

Expertsrsquo solution about the Boga Lake

Anthropologists geologists and chemical experts are trying hard to solve the mystery of

Boga Lake The tribal local people still believe that the ancient myth is unsolved But

scholars consider them just as superstitious stories because generally they cannot show any

strong evidence about the creation of the Boga Lake Geologists mention about the

existence of a dead volcano and the collection of the rain waters in the cave area of that

volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil

of the Boga Lake also support their theory to some extent

Boga Lake for Tourists

It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place

of beauty and pleasure for those who loves to travel and to face challenges as well That is

why every year numerous tourists and travelers from home and abroad make their way to

Boga Lake compromising the hard journey and struggles because they are fond of real

beauty and mental peace indeed

Conservative thoughts about visiting Boga Lake

Generally people considered Boga Lake as an ancient and rough or hard to visit place That

is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They

suspected that visiting Boga Lake requires restless hiking and trekking of hours through

some really hard and tough hilly areas where neither any transport nor any assistance is

available But reality is that they were being unattached with the recent status of the region

But most of these negative thought actually goes in vain these days It is true that the Boga

Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will

easily pave the way for one to experience the endless beauty of the Boga Lake

18

Ultimate adventure through visiting Boga Lake

It is not that much tough to access in the Boga Lake as it is heard And also people are not

actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer

views and convert their dream into beauty with adventure Again one must show his bravery

and have to be prepared for any kind of challenges to be faced So the best way is to grasp

the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind

as well

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

19

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

20

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Beauty of Boga Lake

The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its

sights without any hesitation for the tourist to grasp those beauties And this pleasure and

beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and

confidence There remains numerous delight and elements of beauty starting from the soft

rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

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Page 18: Tourism Destination Development Plan

17

existence of any particular stream to fall in or out Again every year during April- May the

transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga

Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead

Expertsrsquo solution about the Boga Lake

Anthropologists geologists and chemical experts are trying hard to solve the mystery of

Boga Lake The tribal local people still believe that the ancient myth is unsolved But

scholars consider them just as superstitious stories because generally they cannot show any

strong evidence about the creation of the Boga Lake Geologists mention about the

existence of a dead volcano and the collection of the rain waters in the cave area of that

volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil

of the Boga Lake also support their theory to some extent

Boga Lake for Tourists

It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place

of beauty and pleasure for those who loves to travel and to face challenges as well That is

why every year numerous tourists and travelers from home and abroad make their way to

Boga Lake compromising the hard journey and struggles because they are fond of real

beauty and mental peace indeed

Conservative thoughts about visiting Boga Lake

Generally people considered Boga Lake as an ancient and rough or hard to visit place That

is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They

suspected that visiting Boga Lake requires restless hiking and trekking of hours through

some really hard and tough hilly areas where neither any transport nor any assistance is

available But reality is that they were being unattached with the recent status of the region

But most of these negative thought actually goes in vain these days It is true that the Boga

Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will

easily pave the way for one to experience the endless beauty of the Boga Lake

18

Ultimate adventure through visiting Boga Lake

It is not that much tough to access in the Boga Lake as it is heard And also people are not

actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer

views and convert their dream into beauty with adventure Again one must show his bravery

and have to be prepared for any kind of challenges to be faced So the best way is to grasp

the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind

as well

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

19

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

20

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Beauty of Boga Lake

The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its

sights without any hesitation for the tourist to grasp those beauties And this pleasure and

beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and

confidence There remains numerous delight and elements of beauty starting from the soft

rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 19: Tourism Destination Development Plan

18

Ultimate adventure through visiting Boga Lake

It is not that much tough to access in the Boga Lake as it is heard And also people are not

actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer

views and convert their dream into beauty with adventure Again one must show his bravery

and have to be prepared for any kind of challenges to be faced So the best way is to grasp

the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind

as well

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

19

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

20

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Beauty of Boga Lake

The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its

sights without any hesitation for the tourist to grasp those beauties And this pleasure and

beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and

confidence There remains numerous delight and elements of beauty starting from the soft

rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 20: Tourism Destination Development Plan

19

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Boga Lake takes different looks during different nature

Boga Lake area the surrounding and the way to reach Boga Lake offers different elements

of beauty during different nature This diverse look of the Boga Lake can be differentiated

easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the

travelers of Boga Lake too

Boga Lake During the rainy season

The way Ruma to Boga Lake is still under construction There is basically two ways to go to

Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle

`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second

way to Boga Lake becomes not usable dangerous and tricky to communicate during the

rainy season because of mud and seasonal water so if the travelers want to enjoy the

trekking side they will have to choose the winter to visit Boga Lake But it is also true that

they will miss several elements of fresh green beauty side which is offered by the nature

during the rainy season if they chose the winter to visit Though all these constrains are

there but it should be also added that the lavish green beauty and fresh environment and

20

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Beauty of Boga Lake

The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its

sights without any hesitation for the tourist to grasp those beauties And this pleasure and

beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and

confidence There remains numerous delight and elements of beauty starting from the soft

rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 21: Tourism Destination Development Plan

20

fragrance of nature in the Boga Lake which is offered during the rainy season with the small

drops of rains cannot be compared with any other elements of beauty

Boga Lake during the winter season

The trip to Boga Lake can be most interesting amazing and adventurous during the winter

season undoubtedly because the historical trekking of 7 hours almost 22 km can only be

possible in the winter It is also possible for the trekkers because of not having mud or rain

The sky remains clear and weather remains cool The lofty zigzag roads become interesting

and the trekkers become enthusiastic to make the journey indeed It is true that without this

dry and cold weather the trekking is in a word impossible so the thrill remains undone But

there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature

of the Boga Lake and the freshness of the nature remains hidden there The lack of green

signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the

atmosphere is dry Although the nature hides its real beauty during the winter season but the

dusty rough roads are the only way to trek to Boga Lake during the winter and so for the

travelers and tourists the winter comes with its own beauty and advantages to have a great

trip to the thrilling Boga Lake

Hibernate from the chaos of life with Boga Lake

The confusing and monotonous city life when makes our life boring and tasteless then it is

needed to visit something different The same sight of beauty and nature sometimes also

makes our trip meaningless And for those nature lovers who want to feel every thrill and

experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of

beauty to make them overwhelmed all the way indeed

Beauty of Boga Lake

The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its

sights without any hesitation for the tourist to grasp those beauties And this pleasure and

beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and

confidence There remains numerous delight and elements of beauty starting from the soft

rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 22: Tourism Destination Development Plan

21

makes the tourists familiar with the term beauty in peace The bamboo bushes around the

Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse

of a great poem of beauty The travelers forget to take breathe when the high mountains with

the soft clouds on their embracing steeps appears in front of them around the magical Boga

Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of

the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with

real and natural beauty

Attractions of Boga Lake

Boga Lake is one of those amazing beauties of this country and as well as this whole world

that words will be too limited to describe its magical attractions Boga Lake offers such a

beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm

and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and

beauty where nature hugs them with its all treasures to make the history The beauty and

attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them

peace and sometimes it makes them stunned with the incredibility of beauty The attention of

the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized

by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind

busy with astonishing beauty and attraction of its amazing mirror view of water resources

serpentine structure zigzagging thin pathway with all other smallest elements around the

Boga Lake

Delights around the Boga Lake

There are several ingredients around the Lake to make the journey memorable Organized

camp fire during nights can be enjoyed fully and be an un-faded memory of life Again

swimming with friends in the mirror like crystal clear water can add a new dimension of

pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their

daily working and using purpose there

Boga Lake at the morning

The fresh view of the morning Boga Lake is more than enough to make the mind busy for

rest of the day with its captivating beauty The moon sets slowly over the Lake and then with

a slower pace the morning Sun peeps with his all beauty and power and amazing rays of

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 23: Tourism Destination Development Plan

22

light to wake the world of beauty up in front of its worshippers The magic then starts with the

reflection of numerous unseen colors and inexperienced beauty The world of beauty begins

to glow and slow steady but strong and shaking beauty starts to emerge which keeps the

eyes of the admirers overwhelmed all day long

Afternoon magic of the Boga Lake

The Sun with its magical lights can easily change and shape the beauty and charm of the

Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows

with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty

with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty

indeed When the afternoon sun starts hiding himself in the western hills it creates a

contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and

the hilly sides seems to turn into real gold and thus the magical sun lights creates simple

history for the photographers with its heavenly beauty which satisfies more than eyes and

lenses through to our hearts` satisfaction

Boga Lake at night

The color of the dark is endless When the tourists stay at the Boga Lake sometimes they

get the lucky chance to experience the sight of full moon view during the Boga Lake night

The beauty of the moon with its thousands of glorifying companion- night stars creates an

unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon

light is bound to make the travelers of the Boga Lake to be stunned with joy without any

doubt there

Tribal community in Boga Lake Bandarban

It is easy to imagine for the common people that almost 1500 ft above sea level and

unfavorable natural area of Boga Lake has made it without any existence of human

community or barren area indeed But the tourists and travelers will feel relieved to know that

they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and

in the Boga Lake area too Generally the tribes are considered their asset in their journey of

Boga Lake to welcome them warmly and for the betterment of their interesting tour

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 24: Tourism Destination Development Plan

23

Boga Lake para

Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there

are some other diverse tribal communities are noticed on the way or in the surrounding

areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma

tribal community which is renowned as the largest tribal community of our country indeed

Again there are also seen Murong communities in the Bog Lake area And all these diverse

communities form an act as a common community which is well known as Boga Lake para

Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous

for their friendly attitude to welcome the tourists and trekkers warmly

Tribal assistance in Boga Lake

The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and

trekkers to make a real adventurous journey with a smiling face But it is also cannot be

denied that the way of treating of the local inhabitants also add a breathe of satisfaction to

them in the Boga Lake area In that unknown unfriendly area from food to every single thing

the new comers have to rely on the tribal communities And to their utter surprise they just

not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it

And sometimes a bit educated and modern tribal families or identities can also instruct them

in different ways and let them know more information about ancient history and modern

political environmental and other positive or negative issues of their lives in the Boga Lake

Nature of tribal commons in Boga Lake

If we have to analyze about the nature of the local tribes of Boga Lake then those who have

experienced their company would hardly deny about their polite and friendly nature Apart

from a very few exceptions the common tribes really follow the traditional Bengali culture

They lead basically very simple life Most of them prefer or have to prefer cultivation as their

profession There is a common tradition of zum cultivation which is a renowned one in the

Bog alto They form usually large families and they are pretty much well behaved to their

guests of Boga Lake and try to make them satisfied to their hearts content They feel free to

share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake

being unknown of their nature But it is really good news that they are just like us and always

ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common

ways and beliefs

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 25: Tourism Destination Development Plan

24

Precautions in behaving with the aborigine people in Boga Lake

But it should be also reminded that none should criticize their culture or lifestyle or beliefs

while visiting their local areas of Boga Lake It is then actually normal that they could get

disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or

trekkers do not wish to have a clash The guests of Boga Lake that is why should also be

well behaved with them should respect their culture and follow some common antiquate like

not to criticize them follow their instructions as they know better than the new comers and

they have potential right to instruct about Boga Lake Again it should be better not to

interfere in their personal matters and to take permission before framing or capturing their

personal images or videos and after all to adopt a peaceful relation to enjoy their trip without

any harassment in Boga Lake

Accommodation systems at Boga Lake

The local tribal communities have interesting arrangements for the tourists and travelers

accommodation of the Boga Lake They have built small but attractive cottages with

sufficient facilities within their range And it is really great that sometimes tourists or travelers

get amazed because of the beauty charm and unexpected facilities and building tactics of

the small cottages provided by the tribal communities in return of a comparatively cheap

amount of money almost 1500 ft above the sea level area of Boga Lake

Renowned cottage of Siyam Didi in the Boga Lake

It is really true that the tourists and the travelers should be grateful to some special

personalities who have worked and planned to lessen their hardship in visiting Boga Lake

Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset

and breathes of peace for the travelers and tourists She has emerged as an abstract of

assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides

cottages for the trekkers and tourists to accommodate and also arranges their foods and

relative services in the Boga Lake and takes a great care to accompany with the very

friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a

familiar face there so with the help of a guide or the common people anyone can easily

reach to her and feel relieved in the Boga Lake

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 26: Tourism Destination Development Plan

25

Hotel arrangements of Bandarban

The main visiting point Boga Lake does not have any hotel system there indeed So the

tourists or travelers have to arrange some local tribelsquos house for the purpose of their

accommodation But before reaching the destination Boga Lake the travelers have to stay at

the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours

or overnight And to their utter surprise the hotels are not too much expensive but much

luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-

3500) Tk usually

Tourism spot

The precious thing costs a little more The destination Boga Lake is emerging slowly as a

famous domestic and foreign spot of tourism Thousands of tourists every year gets there

crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the

famous domestic and international tourism sight and the part of our pride indeed

Journey to Boga Lake

One should have to be prepared for a long time journey experience to reach to Boga Lake

But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the

Ruma Bazar the tourists or travelers should plan to visit Boga Lake

Transports

If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use

several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally

called chander gari or chader gari) and then by walking to the desired destination of Boga

Lake

Superstition about Boga Lake journey

Some still believe that trekking is the only way to reach to Boga Lake They even do not

know about the existence of Chander Gari vehicle If proper information is being collected

then things would get cleared that a little courage and confidence will easily pave your way

to the dream land Boga Lake

The routes to visit Boga Lake

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

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Page 27: Tourism Destination Development Plan

26

One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s

Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private

jeep one can go to Bandarban

By bus

The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to

Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad

gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the

best services Generally they cost (550-600) Tk per person and takes around 67 hours to

reach The long tiring journey can be taken during the night time to pass the time and

journey easily Usually it is better to buy advance tickets to avoid interruptions There are

only a few services from Chittagong to reach to Bandarban such as Purbani at

Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person

The bus service is available from 630 am to 500 pm all day long after every 30 minutes

One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG

airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha

Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the

most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made

either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or

GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most

popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka

dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as

Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to

Bandarban One can also reach to Bandarban through Rangamati by the way of

Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not

recommended at all

By car

It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to

Bandarban There are several services of micro bus Among them NOAH is popularly known

to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK

including all charges and air conditioned private car may cost around (6000-8000) Tk

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 28: Tourism Destination Development Plan

27

including all per day Price may vary with different indicators indeed But it is strictly

discouraged by the experts because the roads are there are not friendly or as simple like

Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and

sometimes dangerously zigzag through the map The plain land drivers often get lousy or

confused in the hilly areas and they also do not know the locality or strategy to drive there

So it is needed an expert or habituated driver of those unfriendly roads to drive in such way

to avoid unwanted interruption and secure journey to Boga Lake

Bandarban to Ruma transport system

One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of

Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to

Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of

Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu

needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per

person During the dry season the river remains virtually dry and it takes much time to reach

to Ruma It takes around one hour (more or less depending upon the nature and season) to

Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar

Chander Gari to reach from Ruma Bazar to Boga Lake

Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport

like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is

actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari

have to be carefully trained and their tactics are pretty much different than the local drivers of

Dhaka or Chittagong city Because the roads are not smooth but enough rough and the

drivers should have to be extra strategic to safely drive the cars through the lofty and

serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers

usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a

single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from

the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying

tickets from the stands on the way to Boga Lake The transport can easily be compared with

a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw

at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander

Gari stand

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 29: Tourism Destination Development Plan

28

Time schedule of Chander Gari

Chander Gari is 3 times available to reach to Boga Lake This are

The first trip at 800 am

The second trip at 1200 pm

The third and last trip 300 pm

It should be reminded that the best one is to catch the first tip to Boga Lake because the

latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs

And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm

because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to

seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone

wants to start that day for Boga Lake So the tourists should try to catch the first Chander

Gari for their own safety and enjoyment

Hard rock roads to Boga Lake

The roads to Boga Lake is not smooth but challenging basically for two reasons One is for

its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga

Lake surroundings fill with dust and dirt indeed

Journey by Chander Gari

The first advice is for the travelers not to be nervous The drivers are quite experts They

would not let you easily to fall down Secondly passengers should try to be squeeze The

transport basically moves through the top of the hills from one base to another directly like a

bumpy ride It is thrilling as well as challenging The thorny roads can easily move the

travelers up and down according to the soft rock soil made or brick laid roads which are still

under construction It is beyond mention that they have to sit tightly with much confidence

Trekking and climbing hills to Boga Lake

During the winter season the tourists can have a walk to Boga Lake- the historical trekking

takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the

journey Sometimes hills seem too harder to climb and travelers wish to give up But they

have to keep patience to reach to the desired destination of Boga Lake It would be easier

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 30: Tourism Destination Development Plan

29

for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go

down rather than going up scientifically

All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance

The simple graph from Dhaka to Boga Lake using two different ways

Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired

boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in

Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)

Guides in the Boga Lake

Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes

kind of impossible without a guide to visit the Boga Lake Because the tourists are totally

unknown and unaware of the new atmosphere Guides are available at TK (500- 600)

approximately per day for the travelers Guide will also stay and eat with the travelers cost

indeed Guide is damn necessary for the strangers and first timers An experienced and

smart guide is needed who will understand the zeal and thirst for knowledge and beauty

Tribal guides can offer a better service because they are more experienced about the Boga

Lake

Arrangements of foods in Boga Lake

It should have to be noticed that there is no residential or non- resident hotel motel or

restaurant in Boga Lake So the tourists or travelers should have to manage their foods

drinks and other stuffs from local tribal communities they have to pay them for this services

which is not too much expensive at all

Location Transport Time Fare

Dhaka to Bandarban S AlamSaudia

DolphinUnique

1030pm-

630am

Tk 550-600-

(BDT)

Bandarban ndash Sangu By Chander Gari or Bus 900am-

1030am

Tk 70- (BDT)

Sangu ndash Ruma Bazar By Boat 1200pm-

130pm

Tk 30- (BDT)

Ruma Bazar ndash Boga

Lake

By Walk About 6 hours

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 31: Tourism Destination Development Plan

30

Available foods in Boga Lake

The local tribal people consider almost everything that can walks fly or swim as food so

travelers should have to be damn conscious and investigate to avoid dog meat dried snakes

and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much

hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness

by trekking easily helps the tourist to grasp more and more taste from the local spicy foods

of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste

with powerful flavor is one of the top delicacies

Dry Foodstuffs

The travelers can manage some dry food stuffs to carry with them to Boga Lake but they

should keep in mind that the bags cannot be heavier much because it will create trouble

trekking the Boga Lake mountainous area Rather they should try to keep their travelling

bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their

necessary stuffs in extra water resistant bag to Boga Lake

Drinks of Boga Lake

A local rice wine called Arraa is a popular drink It is often flavored with stone-apples

pineapples and elachi Other than this coconut juice tea and normal waters are available

here Tea is a popular drink commonly delicious but server with salt rather than sugar here

Precautions before trekking the Boga Lake

Travelers should have to be enough confident about trekking a long way and also to be

energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads

indeed They can carry some energy drinks with them But it is also important that they

should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers

should carry with them some energy drinks painkillers Medicine saline glucose

insecticides and be very careful about mosquitolsquos and insects

Malaria affected zone Boga Lake

Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected

zone So the travelers have to take necessary precautions while travelling the Boga Lake

area such as

Travelers should take relative medicines with them to Boga Lake

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 32: Tourism Destination Development Plan

31

Tourists should be careful about local mosquito and insects

They should carry with them mosquito resistant spray and other stuffs to keep

themselves safe in the Boga Lake area

They should try their best not to be affected to happily enjoy the sight and beauty of

Boga Lake

Tourists should also consult with some doctors before visiting the Boga Lake area

They should have to carry first aid box and particular medicines with them with them

for emergency

Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local

brands of the drugs which should be purchased as early as possible

In the case of emergency Bandarban District Hospital has arguably the best

treatment and research facilities for malarial treatment in Bangladesh

Precautions and consciousness

Be careful about using local water

Travelers can carry their own mineral water but they should keep in mind that they

have to carry those in the hilly areas with them

Tourists have to pack their bags in water resistant bags

They should avoid heavy loads to Boga Lake

It is easy and safe to use back packs then other kind of bags or luggage

Avoid about acting in a hurry

Take slow steps while walking otherwise travelers may get tired in a very short time

Tourists always should have to be nature friendly

It is their major duty to keep the nature clean

Be friendly with the local inhabitants

Be careful and seek permission from the ethnic people before taking photographs

Travelers should carry water purifying tablets with them

While trekking it feels damn tiredness to those who are not habituated So they

should store much more energy to reach to the dreamt destination Boga Lake

Patients and weak and faint hearted persons are strictly requested not to travel to

Boga Lake for their safe and secure mind and life indeed

Dust and dirt Allergic should take extra care of them because the way can be

compared with the paradise of dust to Boga Lake

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 33: Tourism Destination Development Plan

32

Luggage should have to be carried individually while trekking so be careful about

their quantity and curse the extra load strictly

But in another way vehicles can reach Boga Lake with some risk So they can carry

those luggage but it is also not free from the risk of being lost actually

It is better for the travelers not to interfere or interrupt in local tribes` personal matters

like zum cultivation or deforestation Obviously it is not legal or required But we

should keep in mind that that place is considered to be their own and none should

interrupt while visiting the place It will add nothing but just problems If it is wrong

then they can complain later through governmental authority And it is also safe for

both

Security

The travelers should have to be careful about their safety and security They have to register

their name number and contact address and other important stuffs in the respective security

camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after

4 pm because of the security purpose But it is still true that after taking all these

precautions western or modern culture tourists can also consider Boga Lake as a great

security risk which is as well as adventurous too All non-Bangladeshis are required to

contact and register with the local police in Bandarban

Local animals of the Boga Lake area

Along with local animals and snakes colorful lizards and local lizards are animals of

attraction there around the Boga Lake

Some important advice to follow during the journey to Boga Lake

Price may vary with different indicators So be careful before fixing price

Try to avoid unknown persons and strangers on the way

Time calculation is the most important part of the journey to convert it into good or

bad experience

One cannot leave for Boga Lake after 4pm Time should be planned with this factor

It is better to start the journey in a group It is safe too then

The local inhabitants have unbelievable power and strength They can squeeze

anywhere

The travelers should mentally and physically prepared for a tough and heard journey

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 34: Tourism Destination Development Plan

33

There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young

and enthusiastic they can try both the ways for experience and adventure

The Sangu boat schedule is 800am and 1200pm like that very long distance time

so to save our time and energy we should be careful about schedule and time

conscious indeed

Extra energetic for hiking

Proper time calculation is needed

The tribal cottages is not so costly one can stay per night 100 Tk only

How to go Bandarban

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 35: Tourism Destination Development Plan

34

Community

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak

Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition

of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352

Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples

644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are

famous for their music and dance The Mru in major numbers have converted to the

youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of

their old ways They are proposed as the original inhabitants of Bandarban

The Bawm are another major tribe here Now converted almost totally to Christianity they

have taken full advantage of the church to become the most educated people in the district

The Marma also known as Magh are of Arakanese descendants and Buddhists by religion

and are the second largest ethnic group in the hill districts of Bangladesh

The Chakma and the Tanchangya are also closely related The Khumi live in the remotest

parts of the district and the group is thought to include yet unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and Animism All these clans

and groups are clustered into two major ethnic families - the hill people and the valley people

- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley

people have started to live on hill tops along the hill people

There are more than fifteen ethnic minorities living in the district besides the Bengalis

including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also

known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as

Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and

Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as

Usui) and Pankho

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 36: Tourism Destination Development Plan

35

The Mru also known as Murong who are famous for their music and dance The Mru in

major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh

that prohibits much of their old ways They are assumed to be the original inhabitants of

Bandarban The Bawm are another major tribe here Now converted almost totally to

Christianity they have taken full advantage of the church to become the most educated

people in the district The Marma are Arakanese descendants of Myanmar by origin and

Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The

Khumi live in the remotest parts of the district and the group is thought to include yet

unexplored unclassified tribes

These ethnic groups are again divided in hundreds of clans and sects principally dominated

by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths

All these clans and groups are clustered into two major ethnic families namely the hill

people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai

Lake the valley people have started to live on hill tops along the hill people

Inventory (Resources)

Adventurous Hills Prainglsquo (local wine) Tribal Festivals

(Boishabi Shangrai

Probarona Purnima

Raajmela

Raajpunna)

Tribal Lifestyle Jhum cultivation

Boga Lakelsquo Silent evening in

moonlit night

Murong Paara

Myths about Boga

Lakelsquo

Tulubong Jheeri Patang Jheeri

Darjeeling Paara Chema Khaal Zingsian Falls

Passing Paara Shangu River Natural fruit gardens

Keokradong Greener nature (in

rainy season)

Chingri Jheeri

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 37: Tourism Destination Development Plan

36

Figure Map of Attractions

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 38: Tourism Destination Development Plan

37

What happens to an unplanned destination

Smith (1992) developed a model that showed typical evolution of an unplanned beach

resort Using that as our fundamental basis we tried to develop a model with 6 stages that

will show the consequences that will occur if we proceed with no plan in developing Boga

Lake

We just saw that if we do not go for a well-planned way to develop Boga Lake then it

may damage the destination So all we need to do is interactive planning to prevent

that crisis and successfully equip it with development initiatives

1 Information feedback consultation and negotiation with the local community

2 Open participation of the stakeholders that will lead to better decision making

3 Plan that we mutually agreed to implement with the local community

4 Success measured by the achievement of agreement on action and by resulting

change

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 39: Tourism Destination Development Plan

38

Planning scale

1 Site scale planning

2 Destination scale planning

Types of planning

1 Short-term planning (1-4 years)

2 Long-term planning (5-10 years)

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 40: Tourism Destination Development Plan

39

Activity

Present Activities Future Activities

Backpacking

Camping

Photography

Swimming

Sight- seeing

Trekking

Solitude songs

Wildlife safari

Wildlife survey

Coneing

Fishing

Bird watching

Cycling

Tree walking

Snorkeling

Bungee jumping

Cliff jumping

Volleyball

Kite flying

Elephant riding

Horse riding

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 41: Tourism Destination Development Plan

40

Facilities and Services

Topic Current Scenario Scenario after Development

Communication amp

Transportation

1 Bumpy and risky roads 1Smooth roads

2 Becomes slippery and

impossible to ride on

vehicles during rainy season

2 Reduction of those

3 Goes under water during

flood

3 Higher roads

4 Roads are not properly

maintained

4 Properly and regularly

maintained

5 Vehicles sphere parts

are not reserved

5 Available garages by the

roads

6 Dusty 6 Reduced dustiness of

roads

7 Narrow roads 7 Roads will be properly

planned and widen

8 Sudden deadly turns 8 Proper notice would be

provided

8 Lack of stoppage Sufficient stoppages

9 Fluctuation of the rent Fixed rents

10 No alternative ways of

access

11 Limited

telecommunication

Easy communication

Food and Beverage

1 Diversified food is

unavailable

Well developed and

diversified food

2 Available food is not rich

3 Praing is not scientifically

proven safe

Scientifically tested and

numerous flavored beverage

4 Absence of traditional

food

Established traditional food

5 Unhealthy and unhygienic

kitchen

Healthy Hygienic and well

maintained cooking facility

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 42: Tourism Destination Development Plan

41

Accommodation

1 Poor Condition of toilets Standard toilet facilities

2 Absence of tap water Available supply of water

3 No indoor bathing

arrangements

Well established bathroom

and shower

4 Poor sanitation Quality sanitation

5 Inefficient services Satisfactory service

Games amp Recreation

1 Lack of activity Highly active and interested

participation in gaming

2 No proper infrastructure

or playground

Proper infrastructure and

playground

Cultural Activities

1 Dont want to be exposed

(performs within themselves)

Interested participation and

performance for the tourists

2 No remarkable noticeable

activity

Regular cultural activity

Health Care amp Sanitation

1 Primary aid is unavailable

(nearest one is at ruma

bazar or at Darjeeling para)

Available primary aid and

medical facility

2 If emergency situation

occurs people have to travel

to rumabazar for treatment

(4-613 Hours journey)

Available medical facility at

very close distance

3 Unconscious about

healthy environment

Aware about public health

4 Improper sanitation Satisfactory sanitation

5 Malaria is contagious

during rainy season

Reduced mosquitoes

Socialization 1 lack of mobilization Mobilized social community

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 43: Tourism Destination Development Plan

42

Impacts of Tourism Development in Boga-Lake

Cultural Impact

Positive

Tourists from different places can have a unique experience by socializing with

the native people The guides and different stake holders are very friendly with

tourists and provide tourists valuable and exiting information about the place and

their culture

Investment opportunity for locals and sometimes from outside investors are made

with the development with tourism

Commercialization of different native products and foods can be possible

The service providers can adapt to the demand of tourists and standardize their

products and services

The cultural affairs of them can be promoted through tourists (word of mouth) and

that may encourage them to protect their ethnicity

Negative

Cultural clash can be happened due to the cultural difference and intolerance of the

tourists and host community The clashes can be happened due to-

Inequality

Irritations due to the tourists behaviors

Job level friction

Resource use conflict

Crime

among the residents

Community Enthusiasm

1 people do not understand

what will benefit them

Will understand the positive

facts

2 unrecognized leverage Recognition of leverage

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 44: Tourism Destination Development Plan

43

Environmental Impact

Positive

Touristslsquo interest can motivate local people to preserve wildlife and natural

resources

Tourists can raise fund to protect local animals and species like snakes and wild

bears

Tourism can provide the opportunity of alternative sources of employment so the

animal hunters donlsquot need to hunt wild animals any more

Tourism can persuade local community to serve tourists a clean environment to

spend some time in

Negative

Threat to the environment due to the ignorance of tourists

Different types of pollution like- water soil noise air

Sewage problem can occur if the sanitation situation of tourists can go on for

some more time

If a resort or more attractive and satisfactory cottage are made then some land

loss will occur in the arena

Too much tourist gathering can disturb the wildlife breeding system

Economic Impact

Positive

Employment opportunity will increase both in direct and indirect way as the

development activities and tourist gathering increases

Opportunity for the local people will increase as tourists need different services

and products and they can provide these to the tourists

Tax income of the government will increase as business increases in the area

Investment in the tourism related business will increase and more economic

activity will happen in the area

Public utility systems will increase as tourists need different kind of services in the

destination

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 45: Tourism Destination Development Plan

44

Transport facility will be increase both for the tourists host community and

businessmen

Negative

Initial cost of infrastructure for the tourist is very high and normally the

government takes all the responsibility to finance

Tax will be opposed on the host community at the first step

Price hike will affect the economic activities of the locals too

Terrorism can be another major problem for both the local community and the

tourists

The development activities may not benefit the locals all the time

Imported labor force can lower the chance for the local people to get job

Social Impacts

Positive

Infrastructure and amenities can be used by the local people as well as the

tourists

Tourism persuade to preserve the local customs handicrafts and festivals

Tourists positive behavior can increase create civic pride of the hosts

Cultural understanding can increase the relationship of the tourists and hosts

Negative

Crowd and congestion can arise some problems in the local community

Drug and alcohol problem is very obvious in the remote tourist destinations

Crime can be another threat

Local people may have to make way for tourists

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 46: Tourism Destination Development Plan

45

Issues and Constraints

Land Ownership

A Chakma leader from the Chittagong is on record as having once said that the Chittagong

the land problem is the main problem In the same way a writer on the Chittagong issue

concluded that To any observer of the Chittagong it is crystal clear that peace in the

Chittagong is largely dependent upon the resolution of the land issue This opinion is shared

by many other people too

The major changes that are proposed by the accord contain the following provisions

To enhance the land administration powers of the hill district councils

To enable the district councils to receive a percentage of the income from forest

resources and from the royalties from mineral extraction

To provide for the settlement of land related disputes through the formation of a

commission on land

To cancel the leases of lands granted one-resident individuals and corporate bodies

where the concerned lands have been left unutilized for more than ten years

To conduct a survey of the lands in the Chittagong

Smuggling

Smugglers use the local people to cultivate opium poppy flower and trade these drug items

throughout the whole country and in neighbor countries like India and Malaysia In some

cases they force locals and make them to stop cultivating other kind of crops to make more

money

Some Issues of Tribes

Poverty

Education

Health and nutrition

Manipulative activities

Different NGO foreigners convert them from different religion to Christians which seems to

be manipulative to me That is because they are losing their authenticity when performing a

different and new religion

Transportation Problem

Local people regularly face transportation problem as there is no easy way to go to the

nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday

They have to carry their crops and fruits from the hills to the car way in a regular basis

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 47: Tourism Destination Development Plan

46

Some Insignificant Tourist Generated Problems

Inaccessibility of local trade center is a barrier to local commodity production

Tribal people are indifferent about improved financial condition amp upgraded lifestyle

development which might lead them to economic exploitation

Language barrier is creating economic discrimination govt must train more people to

mitigate

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 48: Tourism Destination Development Plan

47

Market Analysis

a Who is our market

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 49: Tourism Destination Development Plan

48

Figure Motivators to be considered while positioning

Physical (dominates)

Relaxing in moonlit night on

the wooden corridor

Trekking on the hills

Swimming in Bogalake

Fishing from chema lake

Boating and other sports

Emotional

Nostalgia

Adventure

Escapism

Spiritual fulfillment

Personal

Search for economy in very

limited income

Cultural

Experiencing aboriginal

culture

Sightseeing

Status

Not much from this type we

are selecting

Personal development

Gathered knowledge from

cultural programs

signboard and other

medium

Watching tribal dances

songs jhoom harvesting

Motivators that will work for the

major market we are targeting

(Young people with low budget)

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 50: Tourism Destination Development Plan

49

SWOT ANALYSIS lsquoBoga Lakersquo

Strengths

Unique destination

Hill lake falls at a place

Safety and security

Local culture

Hospitable community

Paradise for adventure tourist

Rich tracking route

Weaknesses

Infrastructure (accommodation privacy sanitation food amp baverage)

Regulation amp ideation

Public activities

Environmental pollution

Accessibility

Short tourism season

Lack of diversified tourist product

Opportunities

History (new era)

Still too much to discover

Scope for huge development in a large scale

Comparatively new market

Changing taste of tourists

Threats

Small number of adventure tourists

Available developed destination

Cultural conflict

Low budget of target market

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 51: Tourism Destination Development Plan

50

b What market segment to attract

Travel Market Segment for Boga Lake

1 Purpose of the trip Usage Segmentation

a pleasure

b adventure

2 Channel of distribution Segmentation

a direct customer sale

b regional local tourism association

3 Socio-economic or demographic Segmentation

a age 18-40

b sex mostly men

c education everybody

d income low-high

e occupation students to new job with group

4 Product Related Segmentation

a adventurous activities

b trekking climbing

c bungee jumping

d boating

Length of stay 2-3 days

Transport chander gaari

5 Psychographic Segmentation

a adventure lovers

b backpackers

c nature lovers

Motivation physical recreation

6 Geographic Segmentation

People from all over the country but locations that

possesses more young students and professionals with

access to the information of bogalake and higher word-of

mouth communication- (Dhaka Chittagong)

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 52: Tourism Destination Development Plan

51

c How the market positioning will work

Figure distance between market and destination

Effective positioning demands identification of market segment that we want to attract To

serve that purpose we need to know the distance between market and destination The

findings will be if the destination is located in evening distance weekend distance and

vacation distance Depending on that knowledge we can properly position our marketing

strategies

d How the marketing myopia can affect our business

The service providers in Bandarban donlsquot have any training or knowledge about current

trends in hospitality industry Moreover they donlsquot have any intention to develop their

services and diversify their facilities

From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify

this problem The accommodation facility there is not nearly developed They accommodate

group tourists where they attract a huge range of market segments

The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular

basis They donlsquot even clean the room after a tourists have checked out

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 53: Tourism Destination Development Plan

52

e What will be in our marketing mix

Product

A Accommodation

B Theme park

o Cliff jumping

o Boat riding

o Cycle trekking

C Cultural center

D Natural assets

o Lake

o Hills

o Falls

o Wildlife

E Cultural assets

F Souvenir

Promotion

a) Advertise in international tourist based publications

b) Research programs for television channels

c) Destination based television programs

d) Web promotion

e) Spamming

f) University based promotion program

Price

Group Based Price

a) Comparatively cheap

b) Inflexibility in schedule

c) Cost plus benefit pricing

d) Comparatively high profit generating segment

Specialized Price

a) Needs to be pampered

b) Value based pricing

c) Flexible schedule

d) Comparatively less profit generating segment

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 54: Tourism Destination Development Plan

53

Place

a) Raikkyang

b) Send-vo-falls

c) Murong Para

d) Chema Khal

e) Zingsian

f) Saka Hafong

g) Nagapahar

h) Chingri Jhiri

i) Bogamukh Para

j) Kewkradong

k) Passing para

l) Tublong falls

m) Jadipai

n) Ruma khal

o) Boga lake

Public participation and support

The plan we are going to adopt is interactive one Interactive plan demands contribution of

the decision makers as well as active positive participation of the local community According

to the current scenario of Boga Lake the main three decision makers namely government

organizations non-profit organizations are present However currently they are not actively

participating in the development of the tourism of that area when another important sector

business enterpriseslsquo are not noticeable

Groups related to our development project are of four categories These groups are

1 Government Organizations

2 Non-profit Organization

3 Commercial enterprise and

4 The Community

Here three groups of our plan is strongly present and the group which is not working very

strong is commercial enterprise

Government Organizations

Upozila Parisad

The key person of the Parisad are

1 Mr Ongthoaiching Marma

Upozila Chairman

2 Mr Jingsom Lian Bom

Upozila Vice Chairman

3 Miss Jing Eng Moy Bom

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 55: Tourism Destination Development Plan

56

Upozila Vice Chairperson (Female)

There are some banks as well working as government organization these banks are

1 Bangladesh Krishi Bank Ruma Bazar

2 Sonali Bank Ltd Ruma

Non-profit organizations

NGOs are working as non-profit organizations The available NGOs are

GRAUS

CARITAS

Grameen Shakti

CCDB

BRAC

CAF

Ganashasthya

IDF

The Leprosi Mission

Padakkhep

Hope-87

AGAPE

Humaneterian Foundation

UNDP

Poly Child Sponsorship Program

Ruma Child Sponsorship Program

Green Hill

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 56: Tourism Destination Development Plan

57

The Community

In case of the community involvement we saw positive attitude of the local people to their

community This indicates that we can involve them to our plan and find a way out of mutual

benefit of all the parties involved in the plan

Goals Objectives and Strategies

Goals

Increase the standard of living for local residents

To build Boga Lake as a world class tourist spot

To generate more profit and tax from tourism sector

Mobilize the local community

Overall economic development

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 57: Tourism Destination Development Plan

58

Objectives

Make tourism as a strong economic base for the local people

Build community services both for tourists and hosts

To create more jobs not disturbing the environmental activities

Train locals so that they can satisfy tourists

Tax income increase

Facilitate local business

Enhance tourist season

Develop amp protect environment

Protect ethnic culture

Improve the interaction between tourists and local people

Improve transportation system

Improve public amenities

Improve health facilities of destination

Strategies

Partnership with tourism department

Lengthen the tourist season

Implement quality control methods

Build cliff diving

Build cultural center

Build micro convention centers

Create more jobs related to tourism

Export intellectual property

Obtain trademark

Implement higher yielding tourism services

Arrange training programs for performers

Small practice and training seminar for interested tourists

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 58: Tourism Destination Development Plan

59

Theme Slogan and Logo

Slogan Trek to Heavenly Hill

Logo

Attractions and Programs to be included

Map of the Attractions

Here we are presenting a map created from various articles and references regarding the

places of attractions and their probable distance from our core attraction Boga Lakelsquo

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 59: Tourism Destination Development Plan

60

Tourist Zone (proposed)

For the convenience of implementing the plan we have decided to divide the places near

Boga Lakelsquo into different zones Here is the example of Zone 1

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 60: Tourism Destination Development Plan

61

Itinerary

Package One

Duration of Stay One Night

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have

to track to the high ground of

Boga Lake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of

Boga-Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

―মরংপাড়াrdquo Cliff Diving trip to

―চ ংচড়ঝরণা tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people

will organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage or

spend an exclusive night in

our Valentine Boatlsquo in the

tranquility of Boga-Lake You

may also spend your night in

our tree house with lake

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 61: Tourism Destination Development Plan

62

view

Next Day

1000 am Breakfast and Departure

Package Two

Duration of Stay Two Night

Day 1

Time Activity Details

230-330 pm Tracking ―Adventure tour to Boga-

Lake from the last stoppage

of ―Chander-Gari you have to

track to the high ground of

Bogalake

330-400 pm Break Letlsquos take a breath It will

help to regain your strength

ITrsquoS SHOWTIME

400-430 pm Swimming Opportunity to swim at the

cold refreshing water of Boga-

Lake

430-600 pm Games

[Volleyball Football Kite

flying Visiting nearby

― rdquo Cliff Diving trip to

― tree walking with

rope ]

Group tourists will enjoy

quality time playing various

games with other tourists

630-830 pm Cultural Show

[Traditional songs dance

show myth sharing Bonfire

]

At sunset the local people will

organize their Traditional

Cultural Showlsquo in the cultural

center

915-1000 pm Dinner Homemade food will be

served

1100 pm Bed Time Take a sound sleep after a

long day in our cottage on an

exclusive night in our

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 62: Tourism Destination Development Plan

63

Valentine Boatlsquo in the

tranquility of Boga-Lake

Day 2

1000 am Breakfast and Departure Homemade food as well as

local fruits will be served

0800 am Preparation for an

Adventurous tracking

―Keokradong

Saline amp dry food

distribution

Distribution of bamboo

stick Believe me you

will need it

Familiarization with

the guides and

instructors

0900 am -0100 pm Tracking Bird watching

Photo-shooting

Let the Adventure to the

Heavenly Hilllsquo beginhellip

Passing Para

Darjeling Para

Kewkradong (one of

the highest peak of

Bangladesh)

Jadipai

Chingri Fall

0230-0400 pm Return to the nest Climbing was a hard task

Right This time it will be a

test of your patience and

mental strength Prove

yourselfhellip

0430-500 pm Refreshing natural SPA It has been a tiring day You

must be exhausted Let the

cold water of magical Boga-

Lakelsquo take care of that

0500-0730 pm Nap time Give your body a rest with a

sound day nap You deserve

it

0800-0900 pm Indoor game show Funny indoor games will be

conducted with small size

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 63: Tourism Destination Development Plan

64

cultural show

Puzzle game

Solitude song

Lottery

Learning tribal dance

Lame jokes

Standup comedy

1000 pm Sky Watching What a day it was Itlsquos time to

feel the solitude and the

dazzling sky

Feel the vastness of the

universe and embrace the

little memories you have

gathered today

1100 pm Sleeping time Now all you need a long and

deep sleep

Administrative and Support Zone

Communication

Electricity Generation

Water Supply

Logistics

Engineering Department

Laundry

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 64: Tourism Destination Development Plan

65

Action Plan

We need to ask these questions to make sure the action plan functioning properly

Level of

analysis

Activity and questions

Interacting Allocating Monitoring Organizing

Actions How can the

Rajas and the

community

residents in

Boga Lake be

encouraged to

see the

destination

through the eye

of tourists

How can

Bogakain

community best

achieve their

action plan

objectives

How community

resource

persons are be

best evaluated

by community

tourism action

members

How can we

involve the

Bogakain

community with

our action plan

and build a

sense of

ownership

Programs How the existing

attractions

facilities and

infrastructure be

developed to

enhance image

of Bogakain

Para

community

How should

communities be

selected to fund

their tourism

action plan

How is research

into present and

potential tourism

target markets

best conducted

by tourism

action

committee

How can sound

local tourism

strategies be

built into a

regional

strategy

Systems How should the

community

promote

attractions and

facilities to

travelers and

tour operators

How can we

ensure that local

authority is

functioning

properly

How the quality

of this action

plan can be

evaluated

How should the

community

organize its own

tourism

strategy

Policies With the

strategies to

develop

economic

How should we

allocate budget

and manpower

to ensure that

How can

Bogakain

community

regularly check

How should the

industry be

restructured so

that it will have a

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 65: Tourism Destination Development Plan

66

condition and

master plans

we are taking

how should the

action plans for

Bogalake be

managed

community

covers all

important steps

the effects of

tourism on its

social structure

broader base

making it more

representative

and responsible

to the Bogakain

community

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 66: Tourism Destination Development Plan

67

Gantt chart

Funding

Government

BASIC Bank

Public-Private Partnership

20 initial investment by BPC

Investment by NRB through Probashi Kolyan Bank

ADB

Leverage Gained from the partnership with PATA

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 67: Tourism Destination Development Plan

68

Budget for 10 Years

Particular Description Amount ( )

Initial Cost Brainstorming 100000

Master Plan 5000000

Land Purchase Legal Requirement 50000000

Recruiting Staff 50000

Launch 1500000

Evaluation 100000

Adjustment and Modification 1000000

Reserve for the Unforeseen 2000000

Fixed Cost

Accommodation

Lodging 500000

Resort 1200000

Power and Utility 1080000

Hospital 2000000

Maintenance amp Training (Hospital)

(20000010)

2000000

Accessibility Would be done by Army under govt costing

Entertainment

Cliff Jumping 500000

Boat 500000

Cycle Trekking 1000000

Bungee Jumping 500000

Pub 5000000

Cultural Center 1000000

Sliding 500000

Wipe Out Zone 10000000

Canoeing 2000000

Puppet Show 100000

Souvenir shop 200000

Others 5000000

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 68: Tourism Destination Development Plan

69

Variable Cost

Training 20000000

Security 1000000

Maintenance (110000010) 11000000

Staffing (1000000010) 10000000

Waste Management (1000000010) 10000000

Promotions

Advertisement (10000000010) 1000000000

Print Media (100000010) 10000000

Public Relations (100000010) 10000000

Road Show 20000000

Brand Ambassador (1000000010) 100000000

International Tourism Fair Attending

(100000010)

10000000

Evaluation Strategies

i Project Metrics

ii Evaluation Time Frame

iii Data Management

iv Considerations

In addition the strategies listed below will help to successfully complete the evaluation of the

project and to accurate records and interpret achievements

i Be proactive

ii Think like the funder

iii Select proper metrics

iv Define success

v Measure quantitatively and qualitatively

vi Select appropriate method

vii Specify a star-up time to design your evaluation

viii Save time for your evaluation design

ix Use outside expertise if needed

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 69: Tourism Destination Development Plan

70

Findings of the Market Research

Population Adventurous young tourists (20-25)

Size 10

5 of them travelled as organized tourist 4 of them went there as a self-organized

tourist one has travelled in both way

Word of mouth Recommendation of Friends and family works as the strongest driving

force in promotion of ―Bandarban

5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural

landscape―helliphellip 3 of them were only holiday seekers

―December is the most favorable season for tourists

Recommendation

Recommendation is a must for any sort of planning tool It is an organizational strategy to

identify necessary steps towards a goal It considers details may help limit setting for an

organization and is efficient in that it is saving resources over trial and error A written

recommendation also serves as a token for an organizations accountability

Recommendation for Boga Lake

We have to build infrastructure at first Before developing Boga Lake to the full form

we cannot go for marketing That may result in a negative way Touristslsquo negative

word-of-mouth creates a big problem for a new destination The whole development

may go unsuccessful

The funding should be adequate Without proper funding the whole development

process may go down An unfinished work may seem very unprofessional to a

tourist So to build the destination as tourists want we need to develop it very

carefully and to do so enough and quick funding is necessary

Necessary facilities should be developed quickly so that the destination can start

attracting a small segment of market and run test how they are responding to the

development

Environmental protection should be our first priority By destroying the environment

we cannot achieve the long term goal of the plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 70: Tourism Destination Development Plan

71

Training program should be flawless An unprofessional tourist guide or service

provider can lower the expectation of a tourist So to train them to meet all the needs

of tourists we need to make them feel like they are the main resource of the

destination

Before finishing all the activities we have to continue research works to know if there

is any new trend in the tourist market If there is then we must try to meet the new

needs or if not we need to use new technologies and strategies to make the plan

more efficient and successful

To make the plan successful we need to go step by step Every single work of the

development plan should be guided carefully and maintain as expected A fault work

may make the plan faulty Any obstacles when implementing the plan must be

overcome

Conclusion

If we truly want to make the plan work and be successful we need to be optimistic and think

to the long run development Some activities might seem unachievable and unreliable but is

there anything that man cannot accomplish

To make the plan actually successful we need to involve both the tourists and locals Without

the help of tourists we cannot know what exactly they are seeking and without locals we

cannot know what they are thinking about the development To build a healthy relation

among all the stake holders we need to build a strong coordinating relationship

When working to achieve the goals and objectives of the plan there should be many

obstacles to do otherwise but we have to keep strong and must overcome anything that

comes to the path Otherwise the broader goal cannot be achieved

We need to remember that when developing a destination our first focus should be the

local community Without their help and support we cannot do any development activities

there So at first we need to gain their faith and support Community partnership is very

much crucial in tourism development

At last we all need to be focused to the broader and long term goals of the development If

we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos

dream With the help of all stakeholders it is very much possible to achieve all the goals and

objectives listed in this paper

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)

Page 71: Tourism Destination Development Plan

72

References

Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis

Philadelphia PA 19106

Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in

httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)

Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New

Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview

html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)

Web search in

httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht

ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)

Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-

9246(accessed on 0362014 at 1129 pm)

Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at

930 pm)

Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-

Development-Strategypdf(accessed on 362014 at 1240 pm)

Web search

inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2

0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)

Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-

42870html(accessed on 362014 at 230 pm)

Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)

Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)